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December 26, 2016

The link is the missing link

Filed under: Reviews — admin @ 9:40 pm

Do you ask people for reviews for your 123notary listing? Do you have any luck? Many people say that they ask, but nobody actually writes a review. Or people say that they wrote a review, but the review just doesn’t show up. If it doesn’t show up, chances are that it was never submitted. We publish all reviews unless there is a very good reason not to.

The missing link in your failure to get a review is a link. Send people a link to your review page in an email after asking them for a review. The link is right above your name on your listing.

You might have to ask more than ten people who like your work to get a single review. But, reviews are worth their weight in cyber-gold and you only need a few.


December 19, 2016

It’s like having a magnet on your listing

Filed under: Popular on Facebook (A little),Reviews — Tags: — admin @ 9:36 pm

Are you listed on Do you not know why you are not getting as much traffic? Is it bad luck? Is it 123notary’s fault? Or is it just the industry?

Listings on that typically do well have certain components.
Some of the components are visible while others while others are harder to discern. Some people with relatively modest looking listings on 123notary do very well simply because they gravitate business by having experience and skills. Those people are also likely to answer their phone and be helpful. You can’t know all of this just by looking at a listing. But, for the rest of us, what is important is what you can see.

Having a great notes section is very important for gravitating clients.
People want to read about you before they call you. If there is nothing to read, they will not want to call. If there is something to read, but that something is dull, disorganized or generic sounding, they will also be less likely to call. You need a unique and informative well organized notes section to attract business.

Having 123notary certifications means everything on
Your NNA certification won’t gain you any points on our site as everybody else also has it. However, only 25% of Notaries on can pass the 123notary certification test and only 3% can get through the Elite test. So, if you want to stand out on our site, I think you know what you need to do.

Reviews are the most important magnet on your listing.
People want to read 3rd party information about you more than they even care about our tough certification test. So, if you are too busy to ask for reviews, or just don’t want to bother people — think again. Five or six reviews doubles your business. So, try to get some reviews today! And don’t forget to send them a link to your review page after you ask them.


December 12, 2016

You won’t get reviews if you do this…

No, it is not what you think. I’m not talking about spilling coffee on the loan documents or cussing out the documents. It’s worse than that. Some Notaries put a link to their review page in the signature section of all emails. This might get you a few Yelp or Google reviews, but has not worked well for reviews. If you ask for a review for from your signers, make sure to write a customized email to them and put the link in the body of the email, not hidden at the bottom. We have proven techniques for getting reviews and that is one of them.

Additionally, doing top notch work, showing up on time, dressing nice, and being nice are good ways to make people more eager to be motivated enough to get off their assets and write a review about you.


November 23, 2016

Bad Notary Reviews and the Law on the internet

I am not an Attorney, and this blog article does not constitute legal advice, but only my experience talking to Attorneys as well as “practical” advice.

Many internet sites have review systems.
Yelp, RipOff Report, 123notary, Travelocity, and others. People who get a bad review sometimes get upset and want to sue. The question is, who can you sue, and how hard is it? What I have been told (consult an Attorney for a “real” opinion) is that the sites that publish reviews are off the hook. The law protects their right to publish information that someone else wrote regardless of whether it is true, false, based on evidence, or not. However, you do have the right to take legal action within a time frame of perhaps a year or several years depending on your state based on the Statute of Limitations. You would need to contact an Attorney to see what that time frame would be.

The Statute of Limitations
On the other hand, if a slanderous statement is published on the internet which just sits there, even if it had been there for years, you could claim that since it is still being “published” that it is within the time restraints of the statute of limitations and perhaps a judge might buy that (good luck.)

Who can you sue?
If you want to sue someone, you need to go after the individual who wrote the review and NOT 123notary or whomever published it. Step one is to find out who they are which an Attorney can do. You need to know their legal name and address, etc. You can have an Attorney write to them and try to get them to take the review down. If you sue them, it is likely that they are broke, especially if they write in broken English like so many do. So, good luck collecting.

How much will it cost?
But, you do have rights. It might cost you $5000 just to establish the identify of the individual who wrote the review. It might cost another $10,000 to go after them depending on who you hire, what state you are in, and how good the Attorney is, etc.

Bad Notary Reviews?
Very few Notaries on 123notary get bad reviews — only about two per month. However, most Notaries are paranoid that it will happen to them and that their life (as they know it) will be over. Notaries with bad reviews stay in business and do not lose that much market share. What they do lose is their pride more than anything else.

So, for Notaries, you should just leave the Attorneys alone and forget about it. Just write a rebuttal and wait for three years and I’ll remove it. Cover up your bad review with good reviews. If you have ten good reviews and only one bad review at the bottom of the stack, people will see the bad review in proportion or might not even read it at all. A bad review will not ruin you life. Just deal with it like a pro instead of making it worse and provoking a huge conflict with 123notary. After all, it is not our fault you got a bad review. Also, should we disable our entire review system just because one Notary complained bitterly about a bad review and threatened to sue. If we removed his/her bad review we’d have to do it for everyone and then we wouldn’t have a review system at all. Review systems are a very practical way for the publish to defend themselves from bad service providers.


November 21, 2016

Old reviews from 2009-2012 removed from 123notary – don’t panic

Filed under: Reviews — admin @ 6:16 am

Old reviews are like milk and not like wine

A good wine gets better with age. A fine scotch can sell for $1000 per bottle if it is properly aged. But, your reviews become worthless with age. Our users want to see reviews from the last three years. Google also rewards us for having newer reviews. There is a huge reward for having reviews from the last six months, and some reward for having reviews that are up to two years old. However, reviews from 2011 do not gain us any points.

Clients using 123notary who see that you have four reviews will feel let down if your reviews are all from 2011. They will also feel that you are a washed out Notary — and they will be somewhat right. Notaries lose their steam over time and stop trying as hard. This is very evident if you look at your review section. The Notaries that are trying have new reviews, those who became sedentery do not.

In an effort to make our review system more helpful to the user, I removed reviews from 2009 to 1st quarter 2013. Any review that was more than 3.5 years old was removed. I still have the reviews in the database, they just don’t show up online. So, don’t feel sad and don’t panic. Nothing is wrong. Those old reviews were not helping you. They just make you look date stamped. If you feel sad that your old reviews are not there, get off your rear and ask for some new reviews. Many Notaries get complacent with age, and you need to stop being that way. Be methodical and aggressive and ask for reviews from anyone who likes you — and then send them a link to your review page.

If you have a favorite old review you want resubmitted, I will do that for you as a gesture. But, I am looking for quality, not quantity, and also new — not used (unless the used review comes with a warranty.)


August 8, 2016

Which is more important?

As Notaries, we do many tasks each day. We are so busy, or desperate for work, that we might forget about basic good technique for running our business. Let me ask you which is more important.

1. Getting your notary job done correctly
2. Asking for a review
3. Taking jobs from individuals instead of signing companies
4. Getting paid
5. Having a good presence on Facebook
6. Having a website
7. Being “error-free”
8. Advertising your services.

All of these seem important. But, let’s look at the chain of events. You cannot get a notary job unless you can be found. To be found, you need to be on many company’s lists and be found on the internet. If you are found, if you don’t do a good job, you won’t develop loyal clients. Without loyal clients you’ll never make regular large quantities of income. If you are found, but your presence doesn’t impress, you won’t get picked as often.

If you work for signing companies, few if any will write reviews for you. But, many individuals will, especially if you help them out of a bind and are nice to them. So, here is a proven successful chain of events.

1. You advertise your notary work or make yourself known to others
2. You jazz up your advertising with well written notes, certifications, etc.
3. You work for individuals in addition to signing companies no matter how low the pay because…
4. That way you can get reviews, since it is easy to get reviews from individuals if you do a nice job for them.
5. If you have reviews, it is easy to get more calls, and then
6. Develop a large and loyal customer base.

So, all of the eight things mentioned at the top of the page are critical, but the order of the steps is more critical than the importance of each item.


You might also like:

You want to get paid well as a notary, but do you merit a good rate?

How to write a notes section if you are a beginner


May 16, 2016

Sarah Palin, Kim Kardashian & the 123notary review system?

Filed under: Reviews — Tags: , , — admin @ 9:51 pm

What do Sarah Palin, Kim Kardashian, Janet Jackson, and the 123notary review system all have in common? More than you might think. Our famous ongoing joke is that if your reviews are all from 2008, that won’t do you any good unless your name is Sarah Palin. But, the truth is that online reviews do not gain the hearts or minds of the readers unless they were written within three years, and preferably a few more recent than that. In short, in regards to your 123notary review system, the key here is to keep asking yourself — what have you done for your review page lately?

If several years ago you were a gung-ho Notary and then you stopped trying, that will show up on your review page. You’ll have seven reviews from 2011, and none for 2016. People will know you’re a has been. If you were Kim Kardashian, you would understand the power of marketing and the power of building a name for yourself. You would be asking for reviews every day as you would understand that it, and having celebrity endorsements are the best way to attract business on

So, when you are thinking about Notary marketing, and you should be thinking about it daily if you want to get ahead — picture yourself being Kim Kardashian. Try to think what Kim would do if she were in your shoes (besides creating a name brand out of your shoes.) She would market herself like crazy, dress to kill at signings, and she’d probably have a list of certifications a mile long. In short, she would floor them. Some Notaries say, “Sorry we don’t do windows.” You don’t need to do windows or walls — you need to floor them. So, get some good linoleum and start moving!

You might also like:

123notary’s comprehensive guide to getting reviews

Don’t ask for a review at the wrong time


April 25, 2016

123notary’s comprehensive guide to getting reviews

To do well on 123notary, you need our certification (not someone else’s,) a good notes section on your profile, and a few good reviews. You don’t need a million reviews (although Ken in NYC thinks he does and has close to a million now.) But, at least one solid review every quarter will keep you far ahead of the game. The catch is how to get reviews, how to ask for them, who to ask, when, and what else to do? Here are some pointers, and then the articles listed below will keep you entertained for the rest of the evening!

1. Get a new review at least once per quarter.
You don’t need a new review every week, just once every few months. This will keep you ahead of the competition in most cases, or at least not far behind if you live where the real review sharks are. Ken has over 400 reviews now, so competing with him will be impossible. But, doing your best will impress all.

2. Understand the 8% rule
Only 8% of people you ask will give you a review. You might have better luck if you deliver stellar service, show up on time, and offer to do extra at no cost. You get more by giving more without asking for return, so give to charity, help thy neighbor, and do extra for your Notary clients.

3. Only ask those who praise you
It is a waste of time to ask for reviews from those who didn’t like your work. Ask those who liked your work and ask right after they say how much they liked your work.

4. Individuals are easier to get reviews from than title & escrow or signing companies.
Signing companies and big companies that hire many Notaries are bombarded with requests for reviews. Yes, ask them, but don’t base your success at getting reviews on the big guys. You stand a 3% chance of getting a review. If this means you should accept a few jobs from regular clients who just want an Affidavit notarized, it might be a good idea as reviews are life and death.

5. Email a link
It is difficult for people to maneouver 123notary. There are too many pages, and too much going on. Make their life simple and email a link to your review page. Ask for their email and send a link. If they can’t find the review page, they won’t write a review.

6. Don’t get three reviews the same day
Many Notaries do this and it looks tacky. They get three reviews within hours of each other and then no reviews for years. If you ask a list of people for reviews, then spread it out over time. If we think your reviews are fake or that you posted them yourself, you are in trouble!

7. Old reviews lose their steam
If you have all of your reviews from 2012, and no new ones, you will get as much business as if you didn’t have any reviews. Keep your reviews current if you want to get business.

8. Five or Six reviews doubles your business!
What? Oh my God! Only five or six? That might mean asking eighty or so people. But, the benefits of these reviews will last for years. Imagine paying 123notary the same amount of money, but getting double the output from your listing, plus having more pride!

Review oriented articles you should read

5-6 reviews doubles your business!

Do you have reviews? Are they old?

Don’t ask for a review at the wrong time!

Testimonials about how good our review system is!

How to write an email to ask for a review

He got 7 reviews the same day and I suspected fraud!

Removing a negative review for a Notary

If movie reviews get up to four stars, why not Notary reviews?

Word of mouse is important

How many reviews makes a difference?

Fake reviews, how do I know they are fake?

Reviews from Title companies

The technique — getting reviews

Tips for your notes section

What to write in your notes section

You’re Unique — you don’t say (in your notes section)

10 quick changes to your notes that can double your calls!



January 11, 2016

Let them let you know how much they love you, send them a link

Filed under: Reviews — Tags: , , — admin @ 12:49 pm

Most Notaries are just too busy. But, the serious ones are not. The serious ones know that their survival depends on love. If their clients love them they will get repeat business and reviews. So, send a link to the clients who love you. Send them a link to your review page so that they can write a review.

Five or six reviews on your profile can double your incoming calls. It is no mystery. It is the power of 3rd party credibility. If you say you are great people say, “yeah, right.” But, if someone impartial says you are great, and a few others do too, then you are in business. If you have twenty people who love you, don’t send the links out all on the same day, otherwise you will get five reviews on the same day which looks like you wrote them yourself. Remember, that credibility is what the review system is about, so don’t shoot yourself in the foot. Get your online Notary reviews spread out just like you spread out your love! Send them a link!


You might also like:

123notary’s comprehensive guide to getting reviews

10 changes to your notes that can double your calls!


December 14, 2015

Don’t ask for a review at the wrong time

Filed under: Popular on Facebook (A little),Reviews — Tags: , , — admin @ 12:14 pm

Notaries are notorious for doing the wrong thing at the wrong time. Title companies are even worse when sending e-documents is concerned. How can the world keep spinning around on schedule while everybody on earth is so uncoordinated?

When, I lecture Notaries about how they need to ask for reviews, the timing is very important. Some ask too many people at once and then don’t do it again for three years. They’ll have three reviews on the same date that look like they wrote them. Take this advice instead. See how it’s done.

BORROWER: Gee, I love your work. You are the best Notary we’ve ever had!

NOTARY: Really? … I mean, thanks. Nobody has ever said that to me before.. I mean — I get that all the time.

BORROWER: Oh. Well, you explained everything to us nicely, showed up on time, and didn’t discuss politics like that “other” Notary who talked for two hours about how he didn’t like Obama-care.

NOTARY: Hmm. Well, it’s either that or Trump-care, whatever that is. By the way, 123notary has a review feature that’s easy to use. If others see that I have a realistic review or two on my profile, that would help so much. Would you mind writing a quick review for me? I can email you a link to my review page.

BORROWER: Sure, just don’t sell my email to an outsourced service abroad or Trump will tax you. My email is

NOTARY: Got it. I will send you an email right now from my i-phone.

BORROWER: I bet Jeb Bush wants to put implants in those i-phones.

NOTARY: Actually, it is Obama who’s Obama-care manifesto of hundreds of pages who discussed implants. The senators didn’t read that part carefully or they probably wouldn’t have voted for it.

BORROWER: Between Trump and Ahmedanijan, I think we’re all doomed.

NOTARY: I agree. I just can’t believe that “other” Notary would bring up these topics at a signing though.

BORROWER: Ooops, just got an email. There it is…. let’s click on the link here. Yes, we just can’t figure out why he would be the one to bring up politics at a signing, especially at a signing where both signers have been registered democrats since we were of voting age — actually, card carrying registered democrats. Why, we wouldn’t vote for a republican if you paid us to, or offered us a break in our tax bracket. Hmmm. Let’s write something in the review. It wants my name, email, and a comment. Okay…

“Sam the Notary was excellent. He showed up on time and explained everything to us. Thank God he wasn’t like that ‘other’ Notary who showed up late and then had the audacity to discuss politics throughout the entire signing. Good God!”

BORROWER: Okay, your review has been published. Just wait for Jeremy to approve the message and it will go live.

NOTARY: How do you know the process?

BORROWER: Well, it’s a long story. You see my psychic whose name is Sam also told us that a Notary would come to our house. Sam the psychic is also a registered democrat by the way and swears by Obama-care. Anyway, he told us the entire procedure. We were just relieved to know that a Notary who was helpful would come to rescue us. I just loved your service. In fact, I love it so much, I wish Obama would create a new system called Notary-care.

NOTARY: Hmm. That sounds good. Like a dental plan. You pay every month, get penalized if you don’t pay, and then you can use a Notary who is on the list of acceptable Notaries, but you have to make a co-payment, and fill out twenty forms. I agree. That would make the world easier, and a better place, not to mention reducing the chance of Notaries getting involved in political discussions with borrowers.

BORROWER: Yes. And you know what’s funny? The Notary before that “other” Notary also had the nerve to discuss politics with us. What is it with these people?

NOTARY: I’m not sure, but I’m going to email Jeremy to add a new field on his database. A new search function where you can choose the political affiliation of the Notary. For you, I really feel you are better off with a democrat who doesn’t discuss politics at the signing.

BORROWER: My sentiments exactly.

COMMENTARY: On the other hand, if the borrower doesn’t praise your Notary work. Don’t bother them asking for a review because it won’t happen!


You might also like:

123notary’s comprehensive guide to getting reviews

5 or 6 reviews doubles your business

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