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January 9, 2017

You lose $333 each time you don’t ask for a review

What? How did you come up with this figure? Who does your math, or rather, where did you learn how to do math? Many Notaries claim that they just never “get around to it” when I ask them about asking for reviews. Most Notaries treat asking for a review as some chore like cleaning the attic once every four years. Asking for reviews is more like brushing your teeth. It takes only two minutes, but if you don’t do it, you’ll lose some of your business — or perhaps need a root canal.

Ask for reviews and floss after each signing
Think of 123notary as a Notary dentist. Most people visit the dentist once every six months for a cleaning and check up. But, how often do you go for a check up for your Notary business? We can give you a check up and tell you what you are doing right and wrong anytime — for free, and without the novacaine. We can also do a “cleaning” on your notes section to remove the plaque. The first thing we’ll tell you is to ask for reviews and floss after each signing. Also, get a check up with 123notary every six months, or whenever you feel you need help.

Don’t for a review ask unless complimented
Asking the wrong people for reviews doesn’t help, and asking unappreciative people is also a waste of time. Most Notaries make a list of all the signing companies they’ve ever worked for, ask them all for a review the same day and get nothing. Ask INDIVIDUALS for reviews and ask them the minute they say, “Gee, I love your work — you’re the best Notary I’ve ever had.” If you don’t get this type of compliments, try showing up exactly on time, dress impeccably, answer all of their questions with a smile, and offer a little extra at no charge. Be helpful, but not too helpful like the breakfast lady at the hotel last week who wouldn’t stop offering me yogurt to take to my room. Individuals could be signers for a single document who hired you directly, or perhaps borrowers.

5 or 6 reviews doubles your business.
Reviews are potent in the minds of readers for three years. If you have five or six that doubles your new business from 123notary statistically. But, getting those six reviews is not so easy. Most Notaries think they need to ask six people and they’ll get six reviews. Then there are the people you asked who said they would write a review, but didn’t. You might have to ask ten people who claim they love your work just to get one review. But, if you ask sixty people, you’ll get the six reviews (yes, six is the magic number) that will transform your business. The question is, how long does it take in minutes to ask sixty people?

Ask sixty people in the course of a year or two.
It takes a minute or two to ask for a review. There is some chit-chat, some gossip, and some technical how to regarding the review. You will need to take their EMAIL ADDRESS, so you can email them a link. Without a link to your review page, few if any people will go to the trouble to find it on their own. 123notary is not so easy to navigate even for our staff, so how will a stranger be able to find your page. Sending a link to the “write a review” part of your review page takes a minute. In total, you might spend about four minutes each time you ask for a review and send the necessary email. Asking sixty people will take 240 minutes total. If the average Notary on 123notary (no such thing) makes $20,000 in signings in a three year period, doubling that will be an extra $20,000 as a result of having spent 240 minutes asking for reviews.

Doing the Math
You need to ask roughly 60 people for reviews to get 6 reviews which is the magic number
6 reviews statistically doubles your incoming calls from 123notary (results vary)
It takes 4 minutes to ask for a review and send the email with a link to your review page
4 minutes * 60 people you asked is 240 minutes
You might make $20,000 extra over the next (3) years if you had six or more reviews.
$20,000 divided by 240 = $83 per minute you spend asking for a review
$83 * 4 minutes = $333 each time you ask for a review.

If you are “too busy” to ask for a review, ask yourself, is whatever I’m busy with worth $83 per minute? Even if you are a brain surgeon, the answer is probably no — unless you include the overhead for the operating room and salaries for assistants, clerical work, and costs of the plastic gloves.

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You might also like:

Reviews that tell a story
http://blog.123notary.com/?p=19018

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

Notary Marketing 102’s guide to writing a comprehensive notes section
http://blog.123notary.com/?p=19788

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January 2, 2017

The link is the missing link to getting reviews on 123notary

Filed under: Reviews — Tags: , — admin @ 12:07 am

Many people just don’t bother asking for reviews. They don’t know what to do, or who to ask. Most want to ask their loyal signing companies who hire them all the time. Many claim that they only people they work for regularly are signing companies. If you ask a signing company for a review, you have a 3% chance of actually getting a review while a regular individual who verbally claims they like your work has a 12% chance of giving you a review. Ask everyone, but be realistic about what your odds are. You don’t need more than one review every six months, so a 12% chance of getting a review from individuals you ask is not bad. You just ask eight people who like you every six months and you’ll have enough reviews.

Send a link to your review page
Notaries often like to verbally tell their clients how to go and write a review about them. Nobody has the patience to navigate 123notary and find the review page. Most Notaries who ask for reviews don’t get any simply because they don’t send a link. People are busy and don’t want to bother wandering around 123notary for someone else’s benefit. Send them a link to your review page.

Finding the link
When I ask people to send a link to their review page, the first thing they say is, “I’ll login.” I say, “NO….. Don’t login. Your clients don’t know your password, so if you have to login to get to your review page, how will they get in?” Your review page is accessible to the public, so no logging in is necessary. You just find your page on 123notary.com and click on the “write a review” link above your name on your page.

Finding your page the way a customer would
If you visit the advanced seach page on 123notary.com, you can look up by n#. That will take you to your public page that clients see. The write a review link is above your name. Just click on that link, and then copy and paste the URL of that page into an email. Or use the zip search to find yourself and then click on your name in the search results to get to your page. Either method is fast and works.

Putting a link at the bottom of all emails (bad results)
I have spoken to a bunch of clients who claim they put links to their Yelp, Google, and 123notary review pages at the bottom of their emails. This works well for Google and Yelp, but not for 123notary reviews. Send customized review requests to individuals who mentioned how much they love your work. Keep it personal, and send requests within hours of when a person compliments you. Yes, that means you need to ask for their email address and write it down somewhere.

How long does it take for the review to be live?
I manually check all reviews on 123notary.com. Reviews are normally posted within 24 hours unless I’m on vacation in which case more like 96 hours. I check my email, reviews, and everything else while on vacation, but I can’t check daily as I might be in the middle of Yosemite where I don’t have access to a computer for a few days. So, be patient. Another reason why reviews don’t show up is because the person who claimed to have submitted them never did — and then I get blamed. I can’t publish what never got submitted. My site benefits every time a review is published from an SEO standpoint, so I have a lot to lose by not publishing reviews, so please do not assume that I am intentionally not publishing a review. With negative reviews (which we don’t get many of) I scrutinize them before publishing them and ask for the Notary’s rebuttal so that the public can see both sides of the story.

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You might also like:

Documenting your experience and personal style in your notes
http://blog.123notary.com/?p=19052

You lose $333 each time you don’t ask for a review
http://blog.123notary.com/?p=18893

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May 16, 2016

Sarah Palin, Kim Kardashian & the 123notary review system?

Filed under: Reviews — Tags: , , — admin @ 9:51 pm

What do Sarah Palin, Kim Kardashian, Janet Jackson, and the 123notary review system all have in common? More than you might think. Our famous ongoing joke is that if your reviews are all from 2008, that won’t do you any good unless your name is Sarah Palin. But, the truth is that online reviews do not gain the hearts or minds of the readers unless they were written within three years, and preferably a few more recent than that. In short, in regards to your 123notary review system, the key here is to keep asking yourself — what have you done for your review page lately?

If several years ago you were a gung-ho Notary and then you stopped trying, that will show up on your review page. You’ll have seven reviews from 2011, and none for 2016. People will know you’re a has been. If you were Kim Kardashian, you would understand the power of marketing and the power of building a name for yourself. You would be asking for reviews every day as you would understand that it, and having celebrity endorsements are the best way to attract business on 123notary.com.

So, when you are thinking about Notary marketing, and you should be thinking about it daily if you want to get ahead — picture yourself being Kim Kardashian. Try to think what Kim would do if she were in your shoes (besides creating a name brand out of your shoes.) She would market herself like crazy, dress to kill at signings, and she’d probably have a list of certifications a mile long. In short, she would floor them. Some Notaries say, “Sorry we don’t do windows.” You don’t need to do windows or walls — you need to floor them. So, get some good linoleum and start moving!

You might also like:

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

Don’t ask for a review at the wrong time
http://blog.123notary.com/?p=15800

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April 25, 2016

123notary’s comprehensive guide to getting reviews

To do well on 123notary, you need our certification (not someone else’s,) a good notes section on your profile, and a few good reviews. You don’t need a million reviews (although Ken in NYC thinks he does and has close to a million now.) But, at least one solid review every quarter will keep you far ahead of the game. The catch is how to get reviews, how to ask for them, who to ask, when, and what else to do? Here are some pointers, and then the articles listed below will keep you entertained for the rest of the evening!

1. Get a new review at least once per quarter.
You don’t need a new review every week, just once every few months. This will keep you ahead of the competition in most cases, or at least not far behind if you live where the real review sharks are. Ken has over 400 reviews now, so competing with him will be impossible. But, doing your best will impress all.

2. Understand the 8% rule
Only 8% of people you ask will give you a review. You might have better luck if you deliver stellar service, show up on time, and offer to do extra at no cost. You get more by giving more without asking for return, so give to charity, help thy neighbor, and do extra for your Notary clients.

3. Only ask those who praise you
It is a waste of time to ask for reviews from those who didn’t like your work. Ask those who liked your work and ask right after they say how much they liked your work.

4. Individuals are easier to get reviews from than title & escrow or signing companies.
Signing companies and big companies that hire many Notaries are bombarded with requests for reviews. Yes, ask them, but don’t base your success at getting reviews on the big guys. You stand a 3% chance of getting a review. If this means you should accept a few jobs from regular clients who just want an Affidavit notarized, it might be a good idea as reviews are life and death.

5. Email a link
It is difficult for people to maneouver 123notary. There are too many pages, and too much going on. Make their life simple and email a link to your review page. Ask for their email and send a link. If they can’t find the review page, they won’t write a review.

6. Don’t get three reviews the same day
Many Notaries do this and it looks tacky. They get three reviews within hours of each other and then no reviews for years. If you ask a list of people for reviews, then spread it out over time. If we think your reviews are fake or that you posted them yourself, you are in trouble!

7. Old reviews lose their steam
If you have all of your reviews from 2012, and no new ones, you will get as much business as if you didn’t have any reviews. Keep your reviews current if you want to get business.

8. Five or Six reviews doubles your business!
What? Oh my God! Only five or six? That might mean asking eighty or so people. But, the benefits of these reviews will last for years. Imagine paying 123notary the same amount of money, but getting double the output from your listing, plus having more pride!

Review oriented articles you should read

5-6 reviews doubles your business!
http://blog.123notary.com/?p=8484

Do you have reviews? Are they old?
http://blog.123notary.com/?p=15889

Don’t ask for a review at the wrong time!
http://blog.123notary.com/?p=15800

Testimonials about how good our review system is!
http://blog.123notary.com/?p=3902

How to write an email to ask for a review
http://blog.123notary.com/?p=15800

He got 7 reviews the same day and I suspected fraud!
http://blog.123notary.com/?p=14186

Removing a negative review for a Notary
http://blog.123notary.com/?p=13622

If movie reviews get up to four stars, why not Notary reviews?
http://blog.123notary.com/?p=8714

Word of mouse is important
http://blog.123notary.com/?p=8827

How many reviews makes a difference?
http://blog.123notary.com/?p=1148

Fake reviews, how do I know they are fake?
http://blog.123notary.com/?p=4211

Reviews from Title companies
http://blog.123notary.com/?p=4176

The technique — getting reviews
http://blog.123notary.com/?p=2625

—————————————–
Tips for your notes section
—————————————–

What to write in your notes section
http://blog.123notary.com/?p=6651

You’re Unique — you don’t say (in your notes section)
http://blog.123notary.com/?p=13170

10 quick changes to your notes that can double your calls!
http://blog.123notary.com/?p=4499

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January 11, 2016

Let them let you know how much they love you, send them a link

Filed under: Reviews — Tags: , , — admin @ 12:49 pm

Most Notaries are just too busy. But, the serious ones are not. The serious ones know that their survival depends on love. If their clients love them they will get repeat business and reviews. So, send a link to the clients who love you. Send them a link to your review page so that they can write a review.

Five or six reviews on your profile can double your incoming calls. It is no mystery. It is the power of 3rd party credibility. If you say you are great people say, “yeah, right.” But, if someone impartial says you are great, and a few others do too, then you are in business. If you have twenty people who love you, don’t send the links out all on the same day, otherwise you will get five reviews on the same day which looks like you wrote them yourself. Remember, that credibility is what the review system is about, so don’t shoot yourself in the foot. Get your online Notary reviews spread out just like you spread out your love! Send them a link!

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You might also like:

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

10 changes to your notes that can double your calls!
http://blog.123notary.com/?p=4499

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August 21, 2014

Wannabe #1 on 123notary? Consider this first!

Filed under: Advertising — Tags: , , — admin @ 11:53 pm

123notary is popular with Title companies because they know that the #1 people on our site are generally the cream of the crop. Of course, from time to time, someone less skilled gets in there because they pushed their way to the top, or because nobody else wanted the spot. Mrs. Meao’s strategy is to nap her way to the top, but we can’t all be cats, can we?

People email me daily to ask how much a #1 spot is. But, there is more to think about here. At 123notary.com, most of our clients are repeat clients. We typically keep our clients for an average of three or four years — paying clients that is. The freebies fall on and off much faster than that because they often don’t take it seriously, don’t fill in their notes, don’t confirm their listing, and get bumped off within months. Since we are in the repeat client business, it is imperative that we keep our clients happy. Sure, we have difficult personalities over there at 123. That is a known fact. But, people come to us not for our personalities — but, for results. If we fail to get them enough work, they won’t renew and that is that!

So, I personally do not want to sell you a #1 spot unless I am fairly certain that you will get enough work to merit renewing next year and not complaining about the money you spent this year. In a sense, I am picking and choosing who I want to sell the spot to. I don’t deny service to anyone, but the price can be dropped a bit for those who “quality” in my book. So, who qualifies?

There is no hard set rule who “qualifies” or who is “worthy” for a top spot on our directory. But, we are looking for things that make you attractive to the users of our site (who seldom communicate with us, but whose click behavior is evident in our analytics module.) Notaries with a handful of notary REVIEWS, 123notary CERTIFICATION, and a good NOTES SECTION are typically the ones who get a lot more business in those top spots. If you happen to have a catchy company name, good phone skills and an intimate knowledge of loan signing above and beyond what our certification test requires, then so much the better.

We don’t look good unless you look good. That is why we are so adamant about making sure you have a unique and pleasing notes section, notary education and some evidence that you have a few satisfied clients (notary reviews). It is just common sense. If you have the bells and whistles, chances are you will do well in your #1 spot, renew every year, and recommend us to all of your friends (and maybe a few enemies as well.)

Tweets:
(1) At 123notary, we don’t look good unless you look good. That is why we bug you about having a good notes section + reviews & certification.
(2) There are no hard set rules for who is “worthy” for a top spot on 123notary, but we like those who are knowledgeable & can prove it.

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March 29, 2014

Notary Reviews vs. Movie Reviews

Filed under: Humorous Posts — Tags: , , , — admin @ 8:03 pm

Notary reviews vs. Movie reviews

Imagine what the world would be like if Notaries got reviews similar to movie reviews. The world would be a much more interesting place for one! But, would it get too zany?

(1) This notary gets two thumbs up!
(2) The notarization was good, but the popcorn needed more butter (sorry for the corny joke)
(3) It was a very awkward notarization because the person behind me had their feet on the back of my chair.
(4) Some reviews spoil the movie — read the spoiler alert.
(5) I didn’t like the ending to the signing. Too predictable.
(6) The guy in front of me wouldn’t take off his hat throughout the entire signing
(7) There was a lot of character development the minute we got to explaining the APR.
(8) The Notary gave an award winning performance.
(9) The actor who played the Notary was such a natural it would be an easy mistake to take him for a real Notary!
(10) The notary had to go back to his trailer so that “make up” could do some touch ups on his seal, because his seal was beginning to smudge.
(11) I hate it when people talk during the signing, especially during the critical parts.
(12) I wanted to bring a date to the signing, but I was the only one on the Deed of Trust.
(13) The notary dimmed the lights as I was reading the details on my Settlement Statement. Luckily I brought a flashlight!
(14) The suspense hit its apex when the Notary couldn’t reach the Lender by cell phone. I never expected that!

Coming attractions:
Refinance 2,
Debt Reduction Retainers — the sequel.
The Notary Games.

Tweets:
(1) This notary gets two thumbs up!
(2) It was a very awkward notarization because the person behind me had their feet on the back of my chair.
(3) Notary Reviews vs. Movie Reviews: I didn’t like the end of the signing — to predictable.
(4) I wanted to bring a date to the signing, but I was the only one on the Deed of Trust.

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November 2, 2013

5 or 6 reviews doubles your business?

5 or 6 reviews doubles your business?

OMG! Can that really be true? But, this is not a secret. We tell everyone. Statistically, if you get five or six reviews on your listing, you would get double the calls that you would get if you had no reviews. This is an average, and is not true in all cases. The main thing you have to realize is that people who use 123notary are looking at various things. They are looking to see if you are certified by 123notary (not by NNA). They are looking at your notes section — is yours informative or does it sound like everyone else’s? And most important, they are looking to see if you have reviews.

The top notary didn’t have a review…
Imagine that you are looking at a list of 20 notaries in Wahacha County, State-achusetts. Let’s say that the top notary on the list has no reviews, but someone down the list has fifteen reviews. You might be tempted to call that guy down the list first, and then as a backup, you might call that top notary who has no reviews. Placement on 123notary matters, but so do reviews!

It is a competition!
The most important thing to understand is that notaries who have more reviews than any other notary in their area tend to get more calls. If the notary with the most reviews in your area has three reviews, and you also have three, you are okay. You need to be mindful that someone could get a few new ones while you are not paying attention. But, what if you have six reviews, the next best notary in town has five reviews, and then you slack off. The next thing you know, someone new and enthusiastic might get ten reviews right away, and your phone might stop ringing. This is a competition. Take it seriously. Your income depends on it!

How to ask and who to ask?
You get reviews by asking satisfied clients to write a review for you. Email them a link to your review page as well. Signing & Title companies are the least likely to write a review for you. But, individuals and borrowers who you did a nice job for might be very happy to write a review. Ask everyone, but expect less of those big companies. Every other notary in town is also asking them for a review and they are buried with requests. You might even consider taking on more “regular” notary jobs for individuals, just so it might be easier to accumulate reviews.

Keep reviews fresh!
Freshness of reviews matters too. If all of your reviews are from 2009, people who read the reviews will remember that Janet Jackson song — What have you done for me lately? How come no recent reviews? Think about it.

If you have any questions about getting reviews, ask us!

Please read more about reviews
http://blog.123notary.com/?cat=287

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July 26, 2012

The Technique – Getting Reviews!

Getting Reviews is Hard!  You Need Technique! 

I talk to notaries daily about getting reviews. The notaries who are getting ahead on our directory normally have a great notes section, are certified by 123notary, and have reviews.  Being high on the list makes a huge difference too, assuming your listing looks good in all other respects.  But, notaries are complaining that it is hard to get reviews.  The people who they ask say they will do it, and then nothing happens. Or, people say they already did it, but the review doesn’t show up and then I get blamed when I did nothing wrong (or right). 
 
Successful notaries usually have one thing in common — they are METHODICAL.  You ask them a question, they give you a detailed step by step answer.  The notaries who are flakes have trouble answering a question like, “Do you have a single or double tray laser printer?” I got this long answer from a lady about how she had three and one was an ink jet and it had two trays.  I told her that it is better not to even mention that because people don’t accept ink jets.  It took five minutes of pulling teeth to find out that she did NOT have a dual tray laser printer.  I ask people about their hours of operation and it takes 10 minutes to get a straight answer.  If you want to be successful, you need to give clear answers immediately, and be methodical about how you think and communicate.
 
So, to get reviews, the methodical and sensible thing to do is to call AND email ALL clients who mentioned that they liked your service.  The email should contain a LINK to your review page, and there should be a friendly call to increase the chance they will actually do something. Human interaction multiplies the chance that someone will lift a finger, and it is important because people are very busy in 2012!
 
Signing and Title company workers are less likely to write a review for you, so ask independent clients and borrowers first and put the big company workers lower on your list of people to call.
 
Good luck — you will NOT be that successful if you have zero reviews — so do something!!! It really is a life or death matter for your business.

You might also like:

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

5-6 Reviews doubles your business
http://blog.123notary.com/?p=8484

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