I do a lot of activities at 123notary.
I do data entry to put more people on the site.
I do welcome calls to help new members fill in information and introduce them to how we do things.
I write blogs
I create content for social media
I answer emails
I do sales and renewals, although Carmen does most of that.
I also can teach and test people on notary issues.
Any idiot can do data entry, and most of the people who do data entry are not too bright. Yet I spend 20% of my time doing exactly that. Any idiot can do welcome calls. However, to find someone dependable to do that job who will do it in the long run is almost impossible. Blog creation and social media is something anyone can do, but few can do well, and few are willing to do in the long run. I think this is something I can do where I do stand out in a positive way. Anyone can answer easy business emails. Sales and renewals involve some skill, but any educated person can do that.
I think that what I can do that is on a higher level that others cannot do so easily is teaching Notaries how to be better signing agents and blogging. The problem is that Notaries by and large think that their years of experience constitute knowledge (which is very far from the truth.) On the other hand Title companies only care about your years of experience and also don’t care if you actually know anything. So, my teaching skills, although a skill that put me above others in this industry are not valued. At least not in 2018. They used to be valued in 2002-2012. I guess that the end of the world for valuing Notary education was 2012 — the Mayans were right once again.
So, maybe I should focus on blogging. The problem is, as imaginative as I am, there is a limit to topics I can discuss that will get mega clicks. To do well in social media, you need a large supply of hot topics and reference type materials that will keep your readers coming back in droves. This is not easy to do. Wish me luck.
To end this article, I would also like to state that the most valuable thing you can do with an hour of your time is to study and get certified, ask clients for reviews and work on your notes section. Each hour you do these activities is actually worth thousands of dollars if you do the math. The problem is that Notaries in 2018 are too busy commiserating with other Notaries instead of just doing the best they can.>