We have so many different types of notes sections out there, it is hard to know what is best. Some people emphasize their certifications, title companies they are on the approved list for, or types of loans they know how to sign. All of this is good information, but how do you win the game as far as creating a winning notes section. I compared high placed listings and also compared stats for Notaries in the same geographical areas and learned something. So, we have some answers!
As a general rule, what I found to be true is that my semicolon system of punchy sales points is the best way to format the top of your notes section if you want to get clicked on. Just put your most salient features at the top like this:
“Fluent Spanish; 123notary & Notary2Pro Certified; Apostilles; Last Minute Okay; Experienced with REO, Reverse, Construction, Investment Loans, Buyer & Sellers, Debt Consolidations…”
Notice how concise my points were. They have to fit in a small space because the top of your notes shows up on the search results page, and a goot top of your notes section will entice lots of clicks! here are some other points about what info could go near the top of your notes.
Adjectives & Fluffy Information
Telling the world what a great person you are and making lists of adjectives such as reliable, responsible, experienced, professional doesn’t get you anywhere. That is NOT information — it is unverifiable fluff. Being friendly, or people oriented are better self-descriptions as not all people claim to be friendly. Having a background profession such as customer service or elder-care can help you verify how patient and caring and good with people you really are. Prove it — don’t claim it! Rambling in your notes section about how you go everywhere and do any type of signing once again is not information. Stick to specifics and helpful information.
Any Type of Signing
I compared a metro where there were many types of notes sections. The one that says they do “any type of signing” did the worst. Tell us a list of at least six types of financial packages you know how to sign, i.e. Refinances, Purchases, REO, Reverse Mortgages, Helocs, Construction, Time-Shares, etc.
Lists of types of loans
In one particular metro I compared the top eight notes sections. The one who had a long and specific list of types of loans signed got the most clicks. The one who mentioned how many years they were a signing agent and then listed specifics was the next best.
We had a guy who was a fireman. He mentioned this at the top of his notes section. That is better than leaving it blank, but his click average was far down the list.
Taking Paypal and Credit Cards
Here is something unusual to add to your notes section. I like it. But, the stats found this listing to be average in terms of clicks.
In another area where we compared notes, a Notary claiming to be full-time did above average.
A Notary listing who mentioned his radius did much better in terms of clicks than other Notaries right above or below him on the list. Radius is a specific piece of information that people can put their finger on.
If you are on a white glove list or approved list of a Title company, that is a very good piece of information to add. We compared a few approved Notaries who mentioned it at the top of their notes who did substantially better than the others in similar positions in the same area.
We have very few Notaries making guarantees. However, the one who I analyzed who does have a money-back guarantee does better than the others in his area.
Repeating your Name or Hours
People can see your name and your 24 hour icon already and don’t need to see it again in your notes. You are taking up space at the top of your notes section where you could write something else. Dont’ waste space. Put your selling spots up top.
Certifications & E&O
It is good to mention this in your notes section, but not at the top of your notes section unless you can make it concise.
Prompt & Courteous
These adjectives do not get you clicks. Anyone can claim to be prompt and courteous. Let your work prove it, but let your notes inform people about something more substantial.