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July 19, 2019

The A.D.D. culture and your listing and notary marketing

Filed under: Your Notes Section — admin @ 4:39 am

When Notaries create their listings, they think about what they want to write, but rarely think about what the readers want to see. Notaries also rarely think about the mental state of the readers.

We live in the age of attention deficit disorder. Children used to have it, now those children have grown up, need Notaries and search for Notaries using SnapDocs which caters to people with attention issues.

People these days need more exercise, more oxygen to the brain and more of a clue, but that’s never going to happen. So, what’s the solution? Writing better Notary notes sections.

People searching for Notaries want these things.
1. You respond to texts in three seconds or less.
2. Your profile tells them everything they want to know in a format that makes them able to read it in three seconds or less.
3. You answer all of their questions by phone (if they still use those contraptions) in three seconds or less.

This means that if you advertise on 123notary, you will get emails, and phone calls but probably not texts as we do not want to automate texts. And you need to pick up that antiquated talkerizer machine (still called a phone) and answer asap. You need to answer emails asap as well. Don’t keep people waiting because they are the ADD generation. Millennials have ruined the world as we know it and when they are older they will probably destroy it altogether if they have the patience to figure out how (which is our saving grace because they have no patience). Additionally, they will probably feel too entitled to destroy the world themselves and will probably try to employ the help of others who have a work ethic.

Additionally, your notes section needs to cater to the ADD folks. If you put, “Hello my name is Susan and I am NNA certified” at the top of your notes, you are boring them with your name that they already know and your certification which 90% of people on 123notary already have. Bore them with something a little more unique about you and put it in a format that can be scanned in three seconds or less. Think from the perspective of an ADD(er). If I had ADD, or was an ADDs (not AIDS) patient, how would I want to look for a notary — and use George Costanza’s three second rule. Scan…. scan… scannn… oh there’s one — he is Pavaso certified, knows how to do deconstruction loans (sounds leftist), and likes saying hello to puppies (how cute!) Let’s hire him!

Next you need to appeal to the preferences of the hiring class who are increasingly millennials (not perennials unless you are a tax preparer). They want people who are not too manly, so don’t show off your barbell collection. Having a cute little dog in an outfit is good if you are a guy (especially if you do a lot of waving and selfies with the dog. And if you are a woman, try to have an app for your service because millennials with ADD need an APP otherwise no nOTTary deal.

My last point is don’t use foreign words. One Notary used the word “rolodex” and another used “rotary dial phone” in their profile. Some of the millennial users complained that they had to use a dictionary to understand some of the notes sections.

So, keep it simple and keep it quick. Remember to use George Constanza’s golden principle about the three second rule. Don’t bore people with the same old thing they read in other people’s notes section but emphasize what makes you different. Good luck and have us proofread and millennify your notes!

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July 9, 2019

A list of things you probably did not add to your notes section

Filed under: Your Notes Section — Tags: , — admin @ 3:08 am

Every Notary profile has a notes section, but Notaries are notoriously sloppy about what they add to their notes section unless they are very seasoned Notaries. So, I compiled a quick list of things you need to add.

1. Uniqueness – What is unique about your service? Do you speak another language, go to hospitals, have an advanced degree, or are Fidelity approved? These things should go up top so that people can see this on the search results. The top of your notes section once again does show up on the search results.

2. Loan Types – What types of loans are you experienced with? Just saying that you do them all doesn’t say much. It is better to make a thoughtful list of the loan types and types of documents that you have signed before.

3. Equipment – Do you have a particular type of printer, scanner, fax, or a mobile office? Make sure to share that with the world.

4. Other Information – Do you have E&O insurance, how much? Are you certified by any particular agency? Are you background screened and by whom?

5. Coverage Areas: How many miles is your radius? What particular counties do you cover? Make it easy. If there are too many if-then statements about you only go to Horry County on an empty stomach if it is before 8pm, unless it is Summer in which case perhaps 8:30pm but only if you feel like it… That is too complicated. Just say you go to Horry County.

6. About You – It is hard for most Notaries to write about themselves. The tendency is to reduce yourself to some cliche adjectives that are identical to have 10,000 other notaries would describe themselves. Avoid this and paint a realistic picture of your style of doing work, about you, your professional background and what is unique to you.

7. Minimums – Some Notaries have a minimum of $100 plus eDocuments. If you stick to particular prices and are not wishy-washy, then publish them in your notes section. That way your calls are pre-filtered. But, if on Monday your minimum is $100, and then on Tuesday you are desperate and lower it to $80, then keep it verbal.

8. Professional backgrounds – Don’t be vague and say you worked in the financial industry. Say what positions you held and what types of work you did. People want specifics not vagueness. Don’t say you worked in the legal industry otherwise we will think you were the window washer at Hartman, Smith, and Stone.

9. A catchy phrase – Most Notaries do not bother to put a catchy one liner in their notes. It might take hours to think of. Good business names are equally hard to think of. People who search for Notaries are bored reading boring notes sections. If you can make up something interesting and catchy to say, you will inspire people to call you. If you are serious about the business, it is worth your time.

10. Organization tips – Don’t write a notes section that is a jumble. Keep each section well organized and separated by a line of space. It is easier to read and more pleasant too. Please remember that those reading your profile read hundreds of profiles and will be more likely to use you if you come across as being organized.

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March 24, 2019

A list of things you probably forgot to put in your notes section

Filed under: Your Notes Section — admin @ 4:34 am

Most Notaries write a notes section for their listing on 123notary. However, many do not know what to write. Here are some things you should write about. Take this as a check list.

Experience
Write about the types of loans or documents you know how to sign. Write about the type of work you did before you were a Notary or what distinguishes your experience as a notary. How many loans as well as how many years would also help the reader get an idea of what type of experience you have. Read more by clicking the link below…
http://blog.123notary.com/?p=19052

Additional Information
Your certifications, courses taken, E&O, background screening, etc., Don’t forget to write about this because people do care.

Equipment
If you have special equipment, portable printers, scanners, fax machines, inverters, etc., people want to read about this. But, don’t put it up top as this is supplemental information. Experience and selling features go up top.

Special Skills
Are you bilingual? Do you visit hospitals or jails? How about a wide radius? Are you on the white glove list somewhere? Do you take credit cares or square? Put this up top as it is a selling feature.

Areas Covered
Your radius, counties or cities covered go at the bottom and there are 12 boxes to put your counties covered which includes your home county. We discourage putting zip codes as the list gets very long and messy and nobody wants to read it.

About You
This is the most misunderstood aspect of notes writing. Most people cannot write about themselves other than a long string of adjectives. Any idiot can write about how responsible and reliable they are and the more they claim these adjectives the less true I find them to be. However, describing yourself with specific facts is more helpful as well as credible. The fact you have an MBA, worked with the elderly at a nursing home for ten years or are ex-military are real facts about you. The fact you triple check your work and have your local FedEx stations memorized is fact vs. fluff.

Catchy Phrases
It is hard for most people to write a catchy phrase, but it can really pay off. People are bored with reading 1000 notes sections that all seem very similar. It sometimes looks like the same person wrote all of the notes sections on Notary Rotary… “I am reliable, background screened and have 50,000 E&O. I have signed many loans and do a lot of refinances.” After you see this a few thousand times you start seeing double. Put something unique and organized for a change. We wrote a few articles (that I linked below) on catchy phrases in notes sections and you should read those.
http://blog.123notary.com/?p=14690

Buzzwords to avoid
http://blog.123notary.com/?p=19054

You might also like:
Examples of great notes sections
http://blog.123notary.com/?p=18862

How to write a notes section
http://blog.123notary.com/?p=16698

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November 7, 2018

Contact us if you want free help with your notes section

Filed under: Your Notes Section — Tags: — admin @ 9:16 am

A good notes section and triple your business, but it won’t write itself. You can follow our guides for writing a good notes section in our marketing section of the blog and then email us at info@123notary.com for us to edit your work and rearrange things that need rearranging. Step one begins with you, but we can help too after you do your magic. Miracles will happen so don’t delay.

Additionally, please see our blog posts on creating great notes sections at:

String on Notes
http://blog.123notary.com/?cat=2057

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Everything you need to know about writing a great notes section
http://blog.123notary.com/?p=16074

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June 4, 2018

Notes — how many financial packages do you mention?

Filed under: Your Notes Section — admin @ 11:56 am

In your notary notes section it makes sense to discuss your experience. Many Notaries have a wide repetoire of types of signings they know how to do. It is common to make a list of financial packages or types of documents that you are familiar with. But, how many should you mention? Should they be in alphabetical order?

My philosophy is that you should not mention more than twelve types of documents or loans in one paragraph. It just gets to be too much. On the other hand, some Notaries who have 5000 loans signed, only mention four or five types of loans which is not enough. I think that nine to twelve is the perfect number.

Additionally, I prefer to put the more unusual types of loans first in the list to stand out. But alphabetical is easier to read. On the other hand Refinances, FHA, and VA are all types of refinances. Should they be grouped together. I guess there is no right answer, but you should have a strategy for what you are doing.

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You might also like:

What types of loans do you know how to sign?
http://blog.123notary.com/?p=16712

# of loans vs. # of years or using “since.”
http://blog.123notary.com/?p=19270

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

A list of things you probably forgot to put in your notes section
http://blog.123notary.com/?p=22303

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March 12, 2018

Notary Marketing 102 — Your Notes Section

Filed under: Comprehensive Guides,Loan Signing 101,Your Notes Section — admin @ 8:27 am

Return to Notary Marketing 102 Contents

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A Thorough Notes Section

LINK: How to write a notes section if you are a beginner.
http://blog.123notary.com/?p=16698

Having a great advertisement at the top of the list is super. However, if your information is vacuous, people will bypass your ad to hire someone else. It behooves you to write a great notes section, and 123notary will edit your notes at no cost out of the goodness of our hearts (and for the general quality of the site). But, what constitutes a super notes section? A good notes section should have a lot of pertinent information about yourself, and it should be organized into logical paragraphs. Furthermore, the information should stress experience and selling features at the top as the first hundred and fifty or so characters show up on the search results and can act as a magnet. You should avoid spelling or formatting mistakes to make a good impression on companies that may elect to use you.

Most Notaries use the jumble technique and put all of their information into one disorganized never ending paragraph. Don’t do this. Jumbles are hard to read and do not stress what is important first. The information in a jumble normally includes some bragging about how great the notary feels they are, will undoubtedly mention their NNA certification and background check (which matters), and E&O insurance (which also matters). Coverage areas are also normally mentioned. It is better to format information the Jeremy way, as my editing work on listings gains them around 55% more clicks on average and only takes me a minute or two and is free!

Below is our table of contents about each part of the notes section. Please read every page linked below as it is part of the course and not supplemental reading material.

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The top of your notes section
This is where you put your selling points, and salient features about your experience.
http://blog.123notary.com/?p=19750

The second paragraph of your notes section.
This is where you talk about what is unique about you.
http://blog.123notary.com/?p=19748

The third section of your notes section
This is where you put quick points about certifications, E&O, and more.
http://blog.123notary.com/?p=19746

The bottom of your notes section.
Talk about coverage areas, special considerations like accepting credit cards, and a closing phrase.
http://blog.123notary.com/?p=19744

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EXAMPLE
Here is an example of a quick notary notes section done according to our formula for success.

1000 loans signed; Open until 11pm; Fluent Bhutanese; Experienced with Time Shares, REO, Helocs, Refinances, and more.

I have been a Notary since 2005 and have a background as a Real Estate Broker and Escrow Officer. I love people and always get back to my clients right away. I am meticulous, but don’t take my word for it, try me out and see for yourself. As a former Escrow Officer I know the Title documents well and am also familiar with general loan documents.

NNA & 123notary Certified
Sterling Background Screened (Expires Nov 2018)
500K E&O
Dual Tray Printer that prints 200 ppm.
Available 8am to 11pm seven days a week.

I accept Paypal and Square

I cover Los Angeles, Ventura, Santa Barbara, parts of Kern and will consider San Luis Obispo County with advanced Notice.

Thanks for visiting my listing on 123notary and I hope to hear from you soon.

.

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June 27, 2017

# of loans vs. # of years or using “since”

Filed under: Your Notes Section — admin @ 8:57 am

We crunched some numbers to help find out which types of notes sections attract the most clicks and we have some answers.

Years vs. # of Loans
When I create a notes section for someone, I prefer to stress number of loans verses number of years. Since many Notaries do signings on the side, the number of years doesn’t give you an accurate idea of how experienced you really are. I signed more loans in one month than many people do in several years. If you were full-time, then number of years is a more informative statistic about you. But, number of loans (assuming you are not fibbing or off by a large margin) is a very accurate way to know how experienced you are. It doesn’t tell us if you are smart about signing loans, but at least we know you have done a few. But, what do the stats say?

After crunching some numbers for an hour, I came up with some stats for our top placed people on the site. Those who mentioned number of loans got roughly 40% more clicks than those who mentioned years, although those who mentioned years did fairly well compared to the average Notary as readers do identify with that statistic. Additionally, the top of your notes section shows up in the search results, and you can fit the number of loans signed using fewer characters leaving room for more critical information (selling points) about yourself. So, the number of loans is a better statistic to use (by far).

Since (year)
If you want to let people know how long you have been doing signings, if you use the word since, you don’t have to keep changing the number of years every 12 months. You can say three years of experience or doing signings since 2014. Since also does well in the stats.

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June 21, 2017

I am a Notary in good standing with the NNA

Filed under: Your Notes Section — admin @ 9:02 am

I see so many Notaries (really lame ones) who don’t know what to put in their notes section. Many write that they are an NNA member. That is basically as valuable as saying that you buy bananas at Albertson’s. Anyone can buy a banana, but does that make you a good Notary? Then there are other Notaries who boast that they are in good standing with the NNA.

The NNA is not a regulating authority for Notaries. They offer training, courses, supplies, insurance, and more. The only way to be in bad standing with the NNA is to fail to pay your renewal bill. It is your state government that you have to be in good standing with. They are the ones who can suspend, revoke or terminate your commission!

Yes, background screening is good. But, without the dates that the screening is valid, it is useless info in your notes section as it could be outdated. NNA Certification is a bit more valuable on your listing though as it proves that you passed a test or claim that you did.

So, put something of value in your notes such as what types of loans or documents you are familiar with. What is your professional background?

Having one professional membership such as NNA membership is better than zero. But, to look professional (rather than claiming to be professional with no basis) it is better to have a list of companies you are associated with.

A notes section should have all types of sections, each containing good information. Here is what your memberships section could look like.

(1) Professional Looking
Memberships:
NNA, 123notary, Notary Cafe, Notary Rotary, Association of South Carolina Realtors, Charleston Notary Association, and The Southern Entrepreneur Society.

(2) Looks like a new Notary who hasn’t a clue
I am an NNA Member in good standing.

It is good to be a NNA member. They have a lot to offer — and I stress the word THEY have a lot to offer. Being a member of theirs doesn’t prove that YOU have a lot to offer. So — what’s in your wallet (or notary bag?)

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June 20, 2017

The debate over what goes at the top of your notes section.

Filed under: Your Notes Section — admin @ 8:56 am

We have so many different types of notes sections out there, it is hard to know what is best. Some people emphasize their certifications, title companies they are on the approved list for, or types of loans they know how to sign. All of this is good information, but how do you win the game as far as creating a winning notes section. I compared high placed listings and also compared stats for Notaries in the same geographical areas and learned something. So, we have some answers!

As a general rule, what I found to be true is that my semicolon system of punchy sales points is the best way to format the top of your notes section if you want to get clicked on. Just put your most salient features at the top like this:

“Fluent Spanish; 123notary & Notary2Pro Certified; Apostilles; Last Minute Okay; Experienced with REO, Reverse, Construction, Investment Loans, Buyer & Sellers, Debt Consolidations…”

Notice how concise my points were. They have to fit in a small space because the top of your notes shows up on the search results page, and a goot top of your notes section will entice lots of clicks! here are some other points about what info could go near the top of your notes.

Adjectives & Fluffy Information
Telling the world what a great person you are and making lists of adjectives such as reliable, responsible, experienced, professional doesn’t get you anywhere. That is NOT information — it is unverifiable fluff. Being friendly, or people oriented are better self-descriptions as not all people claim to be friendly. Having a background profession such as customer service or elder-care can help you verify how patient and caring and good with people you really are. Prove it — don’t claim it! Rambling in your notes section about how you go everywhere and do any type of signing once again is not information. Stick to specifics and helpful information.

Any Type of Signing
I compared a metro where there were many types of notes sections. The one that says they do “any type of signing” did the worst. Tell us a list of at least six types of financial packages you know how to sign, i.e. Refinances, Purchases, REO, Reverse Mortgages, Helocs, Construction, Time-Shares, etc.

Lists of types of loans
In one particular metro I compared the top eight notes sections. The one who had a long and specific list of types of loans signed got the most clicks. The one who mentioned how many years they were a signing agent and then listed specifics was the next best.

Unrelated Experience
We had a guy who was a fireman. He mentioned this at the top of his notes section. That is better than leaving it blank, but his click average was far down the list.

Taking Paypal and Credit Cards
Here is something unusual to add to your notes section. I like it. But, the stats found this listing to be average in terms of clicks.

Full-Time
In another area where we compared notes, a Notary claiming to be full-time did above average.

Radius
A Notary listing who mentioned his radius did much better in terms of clicks than other Notaries right above or below him on the list. Radius is a specific piece of information that people can put their finger on.

Approved List
If you are on a white glove list or approved list of a Title company, that is a very good piece of information to add. We compared a few approved Notaries who mentioned it at the top of their notes who did substantially better than the others in similar positions in the same area.

Guarantee
We have very few Notaries making guarantees. However, the one who I analyzed who does have a money-back guarantee does better than the others in his area.

Repeating your Name or Hours
People can see your name and your 24 hour icon already and don’t need to see it again in your notes. You are taking up space at the top of your notes section where you could write something else. Dont’ waste space. Put your selling spots up top.

Certifications & E&O
It is good to mention this in your notes section, but not at the top of your notes section unless you can make it concise.

Prompt & Courteous
These adjectives do not get you clicks. Anyone can claim to be prompt and courteous. Let your work prove it, but let your notes inform people about something more substantial.

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June 13, 2017

Putting jails & hospitals in your notes section

Filed under: Your Notes Section — admin @ 8:55 am

Analyzing notes sections is hard. If I compare clicks from various listings one has to consider their notes, reviews, placement, certifications, hours, and more. I am not comparing apples to apples which is why I have to look at a lot of profiles and make a lot of comparisons. But, here is what I found out about mentioning jails and hospitals in your notes section.

Jail
Adding information that specifies that you travel to jails can get your listing roughly 35% more clicks. Very few Notaries have experience going to jails and even fewer mention it at the top of their notes section. This was based on averaging 12 stats of Notaries who serviced jails and several dozen notaries in the same metros with similar listings who did not.

Hospitals
Adding information about how you travel to hospitals can get you about 37% more clicks.

Hospitals & Jails
If you do both hospitals and jails it still gets you about 35% more clicks on average.

What else matters?
I noticed that in listings with well written notes sections that were chock full of useful information, mentioning hospitals and jails got them 40% or more clicks than other Notaries with similar listings in the same area. However, Notaries with stripped down notes sections with limited information that mentioned hospitals and/or jails got only about 10% more clicks than those that didn’t. So, you need to consider how good the TOP of your notes section is as a whole. If you look on the search results page for your area, you will see how much of your notes section shows up and how informative it is. If you ramble about inconsequential details or leave your notes blank or with a one liner you will lose clicks. But, if you cram in as much information in a space efficient way as possible, you might be surprised at how well you do.

And by the way, not putting jails & hospitals in your notes section might end your notes section up in jail… or in the hospital due to low click ratios.

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