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October 21, 2019

Having a good notes section is a priority

Filed under: Your Notes Section — admin @ 11:44 pm

Smart Notaries on 123notary do a good job on their notes section and ask for help. Newer and less sophisticated Notaries write some lame material in their notes, don’t have our certification and don’t have reviews and then wonder why the phone doesn’t ring. Notary advertising by definition is very competitive, so you have to have an edge. As a beginner, believe it or not, with our free help, you can have a good edge and good presentation.

Here are some quick tips on notes and then some links to some amazing material.

1. The top 150 characters of your notes section shows up on the search results. Don’t put fluff up there. Many people restate their name — we already know what your name is because it says at the top of your listing. They restate that are a signing agent. They say that they are a “professional” signing agent. Anybody on our site can claim to be professional, but that just means that you get paid to do it, and doesn’t prove that you are any good. This is all a waste. Put info about your experience, or that you do last minute jobs, languages, or anything that makes you stand out in a good way.

2. Designations, degrees, coverage areas, or more generic or information that is less critical in proving how great you are as a Notary can go lower in your notes section.

3. Email us for help at info@123notary.com. We cannot write your notes for you, but we can rearrange it easily and for free. But, we can’t do it if you don’t ask. People who get a notes makeover typically get 55% more clicks right away and that translates into work.

4. The key thing to remember in notes is to be specific, unique and stress experience above all else. Using adjectives like reliable and professional are words anyone can use and these words don’t mean anything to the reader — they are considered fluff.

LINKS

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Read our string on notes sections
http://blog.123notary.com/?cat=2057

What goes at the top of your notes section
http://blog.123notary.com/?p=19268
Documenting experience and personal style in your notes

Documenting your Experience & Personal Style in your notes

123notary’s index of popular notary articles
http://blog.123notary.com/?p=20282

Notary notes makeover
http://blog.123notary.com/?p=18895

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July 19, 2019

The A.D.D. culture and your listing and notary marketing

Filed under: Your Notes Section — admin @ 4:39 am

When Notaries create their listings, they think about what they want to write, but rarely think about what the readers want to see. Notaries also rarely think about the mental state of the readers.

We live in the age of attention deficit disorder. Children used to have it, now those children have grown up, need Notaries and search for Notaries using SnapDocs which caters to people with attention issues.

People these days need more exercise, more oxygen to the brain and more of a clue, but that’s never going to happen. So, what’s the solution? Writing better Notary notes sections.

People searching for Notaries want these things.
1. You respond to texts in three seconds or less.
2. Your profile tells them everything they want to know in a format that makes them able to read it in three seconds or less.
3. You answer all of their questions by phone (if they still use those contraptions) in three seconds or less.

This means that if you advertise on 123notary, you will get emails, and phone calls but probably not texts as we do not want to automate texts. And you need to pick up that antiquated talkerizer machine (still called a phone) and answer asap. You need to answer emails asap as well. Don’t keep people waiting because they are the ADD generation. Millennials have ruined the world as we know it and when they are older they will probably destroy it altogether if they have the patience to figure out how (which is our saving grace because they have no patience). Additionally, they will probably feel too entitled to destroy the world themselves and will probably try to employ the help of others who have a work ethic.

Additionally, your notes section needs to cater to the ADD folks. If you put, “Hello my name is Susan and I am NNA certified” at the top of your notes, you are boring them with your name that they already know and your certification which 90% of people on 123notary already have. Bore them with something a little more unique about you and put it in a format that can be scanned in three seconds or less. Think from the perspective of an ADD(er). If I had ADD, or was an ADDs (not AIDS) patient, how would I want to look for a notary — and use George Costanza’s three second rule. Scan…. scan… scannn… oh there’s one — he is Pavaso certified, knows how to do deconstruction loans (sounds leftist), and likes saying hello to puppies (how cute!) Let’s hire him!

Next you need to appeal to the preferences of the hiring class who are increasingly millennials (not perennials unless you are a tax preparer). They want people who are not too manly, so don’t show off your barbell collection. Having a cute little dog in an outfit is good if you are a guy (especially if you do a lot of waving and selfies with the dog. And if you are a woman, try to have an app for your service because millennials with ADD need an APP otherwise no nOTTary deal.

My last point is don’t use foreign words. One Notary used the word “rolodex” and another used “rotary dial phone” in their profile. Some of the millennial users complained that they had to use a dictionary to understand some of the notes sections.

So, keep it simple and keep it quick. Remember to use George Constanza’s golden principle about the three second rule. Don’t bore people with the same old thing they read in other people’s notes section but emphasize what makes you different. Good luck and have us proofread and millennify your notes!

You might also like:

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

Snapdocs – do they cater to the fastest or the best(est)?
http://blog.123notary.com/?p=20821

Millennial notaries and gender roles
http://blog.123notary.com/?p=22535

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July 9, 2019

A list of things you probably did not add to your notes section

Filed under: Your Notes Section — Tags: , — admin @ 3:08 am

Every Notary profile has a notes section, but Notaries are notoriously sloppy about what they add to their notes section unless they are very seasoned Notaries. So, I compiled a quick list of things you need to add.

1. Uniqueness – What is unique about your service? Do you speak another language, go to hospitals, have an advanced degree, or are Fidelity approved? These things should go up top so that people can see this on the search results. The top of your notes section once again does show up on the search results.

2. Loan Types – What types of loans are you experienced with? Just saying that you do them all doesn’t say much. It is better to make a thoughtful list of the loan types and types of documents that you have signed before.

3. Equipment – Do you have a particular type of printer, scanner, fax, or a mobile office? Make sure to share that with the world.

4. Other Information – Do you have E&O insurance, how much? Are you certified by any particular agency? Are you background screened and by whom?

5. Coverage Areas: How many miles is your radius? What particular counties do you cover? Make it easy. If there are too many if-then statements about you only go to Horry County on an empty stomach if it is before 8pm, unless it is Summer in which case perhaps 8:30pm but only if you feel like it… That is too complicated. Just say you go to Horry County.

6. About You – It is hard for most Notaries to write about themselves. The tendency is to reduce yourself to some cliche adjectives that are identical to have 10,000 other notaries would describe themselves. Avoid this and paint a realistic picture of your style of doing work, about you, your professional background and what is unique to you.

7. Minimums – Some Notaries have a minimum of $100 plus eDocuments. If you stick to particular prices and are not wishy-washy, then publish them in your notes section. That way your calls are pre-filtered. But, if on Monday your minimum is $100, and then on Tuesday you are desperate and lower it to $80, then keep it verbal.

8. Professional backgrounds – Don’t be vague and say you worked in the financial industry. Say what positions you held and what types of work you did. People want specifics not vagueness. Don’t say you worked in the legal industry otherwise we will think you were the window washer at Hartman, Smith, and Stone.

9. A catchy phrase – Most Notaries do not bother to put a catchy one liner in their notes. It might take hours to think of. Good business names are equally hard to think of. People who search for Notaries are bored reading boring notes sections. If you can make up something interesting and catchy to say, you will inspire people to call you. If you are serious about the business, it is worth your time.

10. Organization tips – Don’t write a notes section that is a jumble. Keep each section well organized and separated by a line of space. It is easier to read and more pleasant too. Please remember that those reading your profile read hundreds of profiles and will be more likely to use you if you come across as being organized.

You might also like:

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

2014 Excerpts from great notes sections
http://blog.123notary.com/?p=13613

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March 24, 2019

A list of things you probably forgot to put in your notes section

Filed under: Your Notes Section — Tags: , — admin @ 4:34 am

Most Notaries write a notes section for their listing on 123notary. However, many do not know what to write. Here are some things you should write about. Take this as a check list.

Experience
Write about the types of loans or documents you know how to sign. Write about the type of work you did before you were a Notary or what distinguishes your experience as a notary. How many loans as well as how many years would also help the reader get an idea of what type of experience you have. Read more by clicking the link below…
http://blog.123notary.com/?p=19052

Additional Information
Your certifications, courses taken, E&O, background screening, etc., Don’t forget to write about this because people do care.

Equipment
If you have special equipment, portable printers, scanners, fax machines, inverters, etc., people want to read about this. But, don’t put it up top as this is supplemental information. Experience and selling features go up top.

Special Skills
Are you bilingual? Do you visit hospitals or jails? How about a wide radius? Are you on the white glove list somewhere? Do you take credit cares or square? Put this up top as it is a selling feature.

Areas Covered
Your radius, counties or cities covered go at the bottom and there are 12 boxes to put your counties covered which includes your home county. We discourage putting zip codes as the list gets very long and messy and nobody wants to read it.

About You
This is the most misunderstood aspect of notes writing. Most people cannot write about themselves other than a long string of adjectives. Any idiot can write about how responsible and reliable they are and the more they claim these adjectives the less true I find them to be. However, describing yourself with specific facts is more helpful as well as credible. The fact you have an MBA, worked with the elderly at a nursing home for ten years or are ex-military are real facts about you. The fact you triple check your work and have your local FedEx stations memorized is fact vs. fluff.

Catchy Phrases
It is hard for most people to write a catchy phrase, but it can really pay off. People are bored with reading 1000 notes sections that all seem very similar. It sometimes looks like the same person wrote all of the notes sections on Notary Rotary… “I am reliable, background screened and have 50,000 E&O. I have signed many loans and do a lot of refinances.” After you see this a few thousand times you start seeing double. Put something unique and organized for a change. We wrote a few articles (that I linked below) on catchy phrases in notes sections and you should read those.
http://blog.123notary.com/?p=14690

Buzzwords to avoid
http://blog.123notary.com/?p=19054

You might also like:
Examples of great notes sections
http://blog.123notary.com/?p=18862

How to write a notes section
http://blog.123notary.com/?p=16698

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June 4, 2018

Notes — how many financial packages do you mention?

Filed under: Your Notes Section — admin @ 11:56 am

In your notary notes section it makes sense to discuss your experience. Many Notaries have a wide repetoire of types of signings they know how to do. It is common to make a list of financial packages or types of documents that you are familiar with. But, how many should you mention? Should they be in alphabetical order?

My philosophy is that you should not mention more than twelve types of documents or loans in one paragraph. It just gets to be too much. On the other hand, some Notaries who have 5000 loans signed, only mention four or five types of loans which is not enough. I think that nine to twelve is the perfect number.

Additionally, I prefer to put the more unusual types of loans first in the list to stand out. But alphabetical is easier to read. On the other hand Refinances, FHA, and VA are all types of refinances. Should they be grouped together. I guess there is no right answer, but you should have a strategy for what you are doing.

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You might also like:

What types of loans do you know how to sign?
http://blog.123notary.com/?p=16712

# of loans vs. # of years or using “since.”
http://blog.123notary.com/?p=19270

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

A list of things you probably forgot to put in your notes section
http://blog.123notary.com/?p=22303

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March 12, 2018

Notary Marketing 102 — Your Notes Section

Filed under: Comprehensive Guides,Loan Signing 101,Your Notes Section — admin @ 8:27 am

Return to Notary Marketing 102 Contents

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A Thorough Notes Section

LINK: How to write a notes section if you are a beginner.
http://blog.123notary.com/?p=16698

Having a great advertisement at the top of the list is super. However, if your information is vacuous, people will bypass your ad to hire someone else. It behooves you to write a great notes section, and 123notary will edit your notes at no cost out of the goodness of our hearts (and for the general quality of the site). But, what constitutes a super notes section? A good notes section should have a lot of pertinent information about yourself, and it should be organized into logical paragraphs. Furthermore, the information should stress experience and selling features at the top as the first hundred and fifty or so characters show up on the search results and can act as a magnet. You should avoid spelling or formatting mistakes to make a good impression on companies that may elect to use you.

Most Notaries use the jumble technique and put all of their information into one disorganized never ending paragraph. Don’t do this. Jumbles are hard to read and do not stress what is important first. The information in a jumble normally includes some bragging about how great the notary feels they are, will undoubtedly mention their NNA certification and background check (which matters), and E&O insurance (which also matters). Coverage areas are also normally mentioned. It is better to format information the Jeremy way, as my editing work on listings gains them around 55% more clicks on average and only takes me a minute or two and is free!

Below is our table of contents about each part of the notes section. Please read every page linked below as it is part of the course and not supplemental reading material.

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The top of your notes section
This is where you put your selling points, and salient features about your experience.
http://blog.123notary.com/?p=19750

The second paragraph of your notes section.
This is where you talk about what is unique about you.
http://blog.123notary.com/?p=19748

The third section of your notes section
This is where you put quick points about certifications, E&O, and more.
http://blog.123notary.com/?p=19746

The bottom of your notes section.
Talk about coverage areas, special considerations like accepting credit cards, and a closing phrase.
http://blog.123notary.com/?p=19744

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EXAMPLE
Here is an example of a quick notary notes section done according to our formula for success.

1000 loans signed; Open until 11pm; Fluent Bhutanese; Experienced with Time Shares, REO, Helocs, Refinances, and more.

I have been a Notary since 2005 and have a background as a Real Estate Broker and Escrow Officer. I love people and always get back to my clients right away. I am meticulous, but don’t take my word for it, try me out and see for yourself. As a former Escrow Officer I know the Title documents well and am also familiar with general loan documents.

NNA & 123notary Certified
Sterling Background Screened (Expires Nov 2018)
500K E&O
Dual Tray Printer that prints 200 ppm.
Available 8am to 11pm seven days a week.

I accept Paypal and Square

I cover Los Angeles, Ventura, Santa Barbara, parts of Kern and will consider San Luis Obispo County with advanced Notice.

Thanks for visiting my listing on 123notary and I hope to hear from you soon.

.

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June 27, 2017

# of loans vs. # of years or using “since”

Filed under: Your Notes Section — admin @ 8:57 am

We crunched some numbers to help find out which types of notes sections attract the most clicks and we have some answers.

Years vs. # of Loans
When I create a notes section for someone, I prefer to stress number of loans verses number of years. Since many Notaries do signings on the side, the number of years doesn’t give you an accurate idea of how experienced you really are. I signed more loans in one month than many people do in several years. If you were full-time, then number of years is a more informative statistic about you. But, number of loans (assuming you are not fibbing or off by a large margin) is a very accurate way to know how experienced you are. It doesn’t tell us if you are smart about signing loans, but at least we know you have done a few. But, what do the stats say?

After crunching some numbers for an hour, I came up with some stats for our top placed people on the site. Those who mentioned number of loans got roughly 40% more clicks than those who mentioned years, although those who mentioned years did fairly well compared to the average Notary as readers do identify with that statistic. Additionally, the top of your notes section shows up in the search results, and you can fit the number of loans signed using fewer characters leaving room for more critical information (selling points) about yourself. So, the number of loans is a better statistic to use (by far).

Since (year)
If you want to let people know how long you have been doing signings, if you use the word since, you don’t have to keep changing the number of years every 12 months. You can say three years of experience or doing signings since 2014. Since also does well in the stats.

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June 13, 2017

Putting jails & hospitals in your notes section

Filed under: Your Notes Section — admin @ 8:55 am

Analyzing notes sections is hard. If I compare clicks from various listings one has to consider their notes, reviews, placement, certifications, hours, and more. I am not comparing apples to apples which is why I have to look at a lot of profiles and make a lot of comparisons. But, here is what I found out about mentioning jails and hospitals in your notes section.

Jail
Adding information that specifies that you travel to jails can get your listing roughly 35% more clicks. Very few Notaries have experience going to jails and even fewer mention it at the top of their notes section. This was based on averaging 12 stats of Notaries who serviced jails and several dozen notaries in the same metros with similar listings who did not.

Hospitals
Adding information about how you travel to hospitals can get you about 37% more clicks.

Hospitals & Jails
If you do both hospitals and jails it still gets you about 35% more clicks on average.

What else matters?
I noticed that in listings with well written notes sections that were chock full of useful information, mentioning hospitals and jails got them 40% or more clicks than other Notaries with similar listings in the same area. However, Notaries with stripped down notes sections with limited information that mentioned hospitals and/or jails got only about 10% more clicks than those that didn’t. So, you need to consider how good the TOP of your notes section is as a whole. If you look on the search results page for your area, you will see how much of your notes section shows up and how informative it is. If you ramble about inconsequential details or leave your notes blank or with a one liner you will lose clicks. But, if you cram in as much information in a space efficient way as possible, you might be surprised at how well you do.

And by the way, not putting jails & hospitals in your notes section might end your notes section up in jail… or in the hospital due to low click ratios.

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May 30, 2017

Is it better to be “Bilingual” or speak Spanish?

Carmen and I both agreed on this. We both think that being “bilingual” is like being “certified.” Certified by whom? NNA certification? The standards are completely different from Notary2Pro or 123notary.com, so without knowing the agency who certified you it is meaningless to us. But, bilingual? Bilingual in what language? And how bilingual are you? Are you someone who took high school Spanish and can barely ask where the bathroom is or are you like Hector, a smooth Latino from Miami who is “single, bilingual, and ready to mingle?” Carmen and I were both WRONG — as hell.

I compared stats on 123notary.com. Overall, those who were “bilingual” got more clicks than those who were not, especially if they put that at the top of their notes section. But, in Southern Florida, being bilingual counts a lot more as the majority speaks Spanish. You can get by without English in Miami, but you won’t survive without daily Spanish. In most parts of the country you might get 10-20% more clicks by speaking Spanish, but in Southern Florida it can be up to double in many cases. But, how do the stats compare?

Those with 4 or more reviews who were bilingual in Southern Florida got 3.2 clicks per day while those who spoke Spanish and had 5 or more reviews only got 2.2. Of course the rest of their profiles and notes sections were not equal, so we are comparing apples to oranges, but the stats are very different.

Those with 2 or less reviews who were bilingual in Southern Florida got 2 clicks per day while those who spoke Spanish got 1.5 clicks per day.

So, what’s the deal with this buzz-word “Bilingual?” Why do people like it so much? It is vague, indescript, and leaves a lot to the imagination. So, Carmen and I agreed that we would test a lot more listings with the word Bilingual by putting the word at the top of their notes section and measure their stats over a month or two. Finally — Carmen and I agree on something!

My writer thinks that “Bilingual” has a more three-dimensional meaning and portrays the Notary as being multi-cultural, sophisticated, having international skills. So, maybe there is something to this bilingual thing.

Oh, and by the way — Hablamos Ingles!

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You might also like:

Notary Marketing 102’s guide to your notes section
http://blog.123notary.com/?p=19788

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

2014 Excerpts from great notes sections
http://blog.123notary.com/?p=13613

Where can I find a Spanish speaking Notary?
http://blog.123notary.com/?p=18824

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April 17, 2017

Being unique and factual in your notes section

Filed under: Your Notes Section — admin @ 7:17 am

I always tell Notaries that one of the keys to success in the Notary business is to be unique and factual in the way you advertise yourself. Please keep in mind that those who hire Notaries frequent Notary directories only to find thousands of Notaries whose notes section look like the same person wrote it.

Example of generic notes section:
NNA Certified, Professional E&O Insured, Experienced, I have the know how to get the job done. I sign refinances. Call ahead of time. I cover the Birmingham area.

Notice how most other Notaries are certified, professional have E&O, etc. This is content that goes at the bottom perhaps in a bullet format.

Example of a unique notes section
100 mile radius; Mobile Printing Capable; Money back or Re-Do if there is even one mistake; Specializing in Reverse Mortgages, Apostilles, Purchases, Refinances of all kinds, and have a wide experience with legal and medical documents.

I worked in a hospital with the dying, so hand-holding is something that doesn’t come new to me. If your borrower feels like dying on page 193 of a 200 page loan, I’ll know exactly what to do! I’ll get them through it. And if not, I carry body bags in my trunk as a precaution (just kidding.)

NNA Certified
NNA Background Screened
100K E&O

Call me for all of your last minute or scheduled requests. I cover Sumter, Leonoke, Essex, Sussex, and Wessex Counties.

Notice how the generic points are in a bullet format (sorry, we dont’ have official bullets on 123notary yet.) They are easy to read and BELOW the good stuff which is experience. Next, a note about the Notary’s personal style is written and in a very unique and morbidly comical way. You should probably shy away from morbid humor, but I wanted you to see the uniqueness. Then, at the bottom, coverage areas and final notes are made.

You might also like:

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Everything you need to know about writing a great notes section
http://blog.123notary.com/?p=16074

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