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January 21, 2020

How much is it worth to have choices of clients?

Filed under: Advertising — admin @ 10:38 am

Most Notaries stop advertising as much when they have enough clients.
Other Notaries complain that they don’t attract the good clients or
that it takes too long to get paid. Most of the misery that Notaries
go through are due to the fact that they have mostly lousy clients.
The two main reasons why they have horrible clients is:

1. They are inexperienced Notaries lacking refinement and knowledge.
2. They don’t market themselves enough to pick and choose their clients

There are fixes to both of these maladies. If you lack refinement,
make it your purpose to master every step of the mobile notary
business. Take more courses, and master the materials. 123notary has
free and paid courses for signing agent knowledge by the way. The fix
for marketing is to spend more on advertising. If you get a higher
spot on 123notary (and it’s not free) and advertise in more counties
on 123notary, and also on other directories, you attract more calls.
It is like fishing – if you have a wider net, you attract more fish.
If you are going to throw back the fish you don’t like, you will still
have enough fish left over if your net is big enough.

Having more choices of clients means the following.
1. Getting paid more
2. Getting paid faster
3. Being treated with more respect and appreciation.
4. Perhaps less fax backs and shorter packages

From my point of view, for a full-time mobile notary, having choices
and better clients might be worth $1000 or more per month and perhaps
$15,000 or more per year. How much of that would you put into
advertising? In my opinion, at least 10% makes sense to have the
luxury of clients you absolutely love.

Mastering your game is another way to get good clients. Carmen is the
best Notary I know. She is smooth, knowledgeable and refined through
every step of the process. People offer her $175 to $300 per signing
because they know they are in good hands with her. If the rest of you
guys could try to have the same poise and savoir faire that she does,
you might see your paycheck going up. On the other hand if you don’t
study to up your notary knowledge because you, “don’t need to” or
“already know everything” then I guess there is no room for
improvement.

But, the rewards for improving yourself are fantastic. If you make
less than $125 per signing, then there is a lot of room for
improvement because Carmen wouldn’t even go down the street for that
price. Think about it.

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January 16, 2020

10 reasons to get a high placed listing on 123notary

Filed under: Advertising — admin @ 9:30 am

Many Notaries go for top listings on 123notary despite the high price
because they know it generates jobs. However, many Notaries prefer the
free listings because they don’t want to pay for performance. Here are
some reasons that might sway your opinion on paying for a higher spot
on 123notary.

1. Title companies prefer the top several notaries on 123notary.
Title assumes that the top several notaries are better quality on
123notary. This might have to do with the fact that we use an
algorithm to filter out those with low overall scores from being high
on the list. Title is picking up on that fact, and that has been the
case for years. Title companies that pay well rarely look far down the
list for Notaries.

2. Get seen
People higher on the list get seen more than those down the list.
People shopping for price might go all the way down the list to look
for a notary, but those who pay well do not generally have to look
far. Paying a few hundred to be high on the list can pay off fast
especially when business is good.

3. Get paid more per signing
Those listed higher on the list generally get paid more per signing.
People who low-ball often hire from lower on the list or go to
SnapDocs, or NotaryRotary.

4. Get more clicks and overall calls.
If you are high on the list, you will get many more clicks and calls
than those down the list. You will get more jobs than with an
identical listing down the list. Being high on the list doesn’t
guarantee jobs, but it makes you in people’s face and impossible to
miss.

5. Don’t get overlooked
Most people who use 123notary start at the top and keep calling until
they find someone who can do the job for a reasonable price. If you
are at the bottom of the list, you might never get called except for
jobs that are late at night, far away, or don’t pay well. Although you
never know.

6. Get respect
People assume you are a better quality notary when you are at the top
of 123notary.com. Our site has a reputation for having good notaries,
especially at the top of the list.

7. Get high placement in neighboring counties
Only a high spot on 123notary will get you higher placement (above the
free listings at least) in adjascent counties at no extra cost. Some
Notaries get heavy call volume from neighboring areas as well as from
their home area.

8. Have a guarantee of where you will show up on the list.
Regular, preferential and free listings do not guarantee you where
you will show up. They are just levels. Preferential means you are
above regular, and regular means you are above free. It doesn’t
guarantee a particular placement. Being a p20 guaranatees you top
placement on your county page. We cannot guarantee zip results due to
the unpredictable overlap, but overlap only happens if someone is near
you, but on the other side of a county line.

9. Have a guarantee you won’t be removed
Free listings do not get always get reminders to login and can be
removed on a whim by 123notary staff. High placed paid listings get
reminders to login and you will not be removed unless you ignore a lot
of reminders to login by email and phone. In fact, with most top
placements, I login for them (shhh, don’t tell anyone.)

10. Get customer service
If you are a free listing, you get minimal if any customer service
from us. But, high placed listings get not only password assistance,
but get help with their notes section, marketing advice, and lots of
hand holding from Jeremy and Carmen. If you want to be cared for and
get high quality help from people who have been in the business for 22
years, a top listing is a cost efficient way to get that.

NOTE
High placed listings perform well if they have a few reviews from
satisfied clients as well as a thorough and well written notes
section. If you leave your listing stripped down, you might not get
your money’s worth. 123notary is in the business of getting renewals
and repeat business, so we strongly suggest that you ask for our help
and suggestions as to how to make the most of your listing. That way
you will get more work and be very likely to renew with us which is
what we depend on for our long term survival. Getting 123notary
certification is another strong plus for your listing and you can
email us to learn more about that.

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January 15, 2020

Your experience matters, but you need to document it clearly

Filed under: Advertising — admin @ 9:29 am

Notaries brag all day long about how experienced they are. Nobody
wants to hear your bragging. These same Notaries who verbally boost
themselves up are the same Notaries who don’t always login to their
listing to document their experience.

Remember – when you tell a caller how experienced you are, only one
person hears you; When you indicate in your listing how many loans you
have signed (in the # of loans signed box please) and indicate in your
notes what types of loans and documents you’ve signed, thousands can
read that information and hence hear you.

I have found that many Notaries, particularly the free listings do not
login to their listing much. I remove many who don’t login and we hear
from them years after the fact. When I put them back online, they
rarely update their # of loans signed. Often when I confirm the
information with them I inform them that their profile states they
signed 50 loans. I get this loud reaction such as, “Oh, no it’s
WAYYYYY more than that.” My attitude is – don’t tell me, tell your
listing. Thousands read it, so why not maintain it?

A well maintained listing gets over 1000 views per year.

Many notaries are vague about the type of experience they have and
spend more time discussing their Real Estate or teaching career in
their notes section. Be specific about what types of loans you know
how to sign. Go through them one by one. Discuss your professional
background clearly too. Don’t just say that you were in the mortgage
industry. Tell us what role you played in that industry. Specifics
sell.

SUMMARY
When you brag to a caller – one person hears your information; When
you fill in your # of loans signed & notes – 1000 people hear your
information;

It takes a minute to fill in your # of loans signed and you should
update that several times per year. Many people let it slide for many
years. If 123notary feels that your # of loans signed indicates that
you are doing almost nothing, not maintaining your listing, or making
outrageous claims of having signed more loans that humanly possible –
we notice. Try to just publish helpful and truthful information and
keep it updated. Thanks!

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December 18, 2019

A Notary emails me to say Snapdocs was down

Filed under: Advertising — admin @ 8:38 am

Is this a karmic thing happening? is this the beginning of the end of Snapdocs? Does it mean their engineers are slipping? Or was it just a glitch? A moment in time when the universe was not perfect. Will SnapDocs lose its snappiness one day? Willl they lose their appeal? Or will they continue to dominate market share?

In any case, it is nice when Notaries email me to let me know what is going on in the world. My comment to the notary who emailed me this news was — the drama thickens!

You might also like:

A compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

A tour of Notary Cafe reveals that business is slow
http://blog.123notary.com/?p=21222

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November 26, 2019

I want my 123

Filed under: Advertising — admin @ 5:56 am

MTV and pop culture
Remember back in the 80’s when people said, I want my MTV? Do they still exist? I spent a lot of time watching rock videos back in 1984. It was my introduction to popular culture because I was so out of it before that. But, what about the Notary world. If there were a slogan for our business, what would it be?

I want my 123
123notary is a great way to learn the fine art of loan signings. We have loan signing courses and they are affordable not to mention tons of free blog articles. 123notary also offers state-of-the-art advertising paralleled by no other agency. A top spot on 123notary can get you so much business, that no other site compares. You need regular new reviews, a great notes section, experience, and an attentive attitude to do well with your listing, so paying for it is not the only thing.

We mentor
Additionally, Jeremy and Carmen are there (or here depending on how you look at it) to answer questions and help people out by phone and by email. So, you will never be left behind at 123notary (unless I’m on vacation and in that case not for long.) 123notary is the best site to advertise your notary services on and learn the ropes. So, it is no wonder that people say — “I want my 123!”

You might also like:

123notary certication gets you more clicks
http://blog.123notary.com/?p=22496

The reason why 123notary scrutinizes its notaries
http://blog.123notary.com/?p=20803

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November 16, 2019

How google helps notaries

Filed under: Advertising — admin @ 5:47 am

Does Google help Notaries? Yes, and in all types of ways.

Google helps to list Notary sites and Notary directories on the search results. However, your placement can really vary and in my opinion, placement doesn’t always make sense. For Notary, 123notary shows up poorly, but for state and city notary terms we show up normally in the first page or sometimes the second page. How odd.

Google also offers adwords pay per click which is another way you can get clicks, and with geo-targetting you can get local clicks which might be very valuable to you.

Google local offers a way that Notaries can get advertising and be found from local clients. Signing companies might not use that option so much but individuals seeking notarization will use Google local and some Notaries get a lot of business for general notary work.

Google can also help you find Notary information. If you want to look up technical terms, concepts, documents, signing companies, or any other Notary related information, they will help.

Gmail is the most popular email for Notaries and I use it myself.

Google maps are the best quality maps for strategizing your journey to a particular venue. You can even see what the building looks like that you are going to go to before you get there.

Google weather can help you know if it will be snowing when you get where you are going.

In short, Google is a valuable source of information for all of us and we would be hard pressed (like apple cider) if they didn’t exist.

You might also like:

The Yelp Notary dilemma, the case of the missing reviews
http://blog.123notary.com/?p=22315

What makes a p#10 listing do well on 123notary?
http://blog.123notary.com/?p=22110

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November 7, 2019

The best money I ever invested is in…

Filed under: Advertising — admin @ 8:39 pm

The best money I ever invested.

When I was a kid, I bought a $1000 lawnmower that could mow 3x as fast as a regular mower. It was 36 inches wide. I had to have two long planks to get it in my pick up. I made tons of cash with that machine. My marketing skills that I use for 123notary were developed as a child hustling my lawn mowing business.

College is the biggest rip off. Five years of my life and very little to show for it. The Chinese I learned is mostly from myself and very little learned in a classroom. But, socially it was very involving.

My business 123notary was a good investment. It got me a high paying and interesting career that kept me busy for two decades.

Notary advertising if done correctly can get you tons of money. You might have to spend $1000 to get $12000 of business, but that is not bad.

When I first started advertising on Google adwords it was 5 cents per click. That got my business going well and it was cheap. It went up over several years to over a dollar per click for a high spot. I had to get strategic when that happened.

Giving to charity helped me get favors from God and the angels. Never underestimate the power of tything which is God’s commandment to us as humans. You produce, you make money, you share, you prosper even more.

But, surprisingly the best investment I ever made was today. I got Israeli style hummos and shawerma with spices I’ve never tasted before. It was a little bit Indian and a little moroccan, sweet, and juicy. I have never had food that good and only $10 during happy hour. Then to top it off, I got brioche at Whole Foods – only $6 but the best bread I’ve ever had.

So, don’t count your chicken shawerma’s before they hatch or get cut from the rotisserie and spend effort and money buying effective advertising. Let us be your coach because we give free tips on what to do.

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October 17, 2019

Signers who get paid big bucks on Snapdocs

Filed under: Advertising — admin @ 11:29 pm

I was reading a very long and detailed response to on of my blog articles about Snapdocs. It was written by a Snapdocs staff member (see it in the links section) explaining that our claims about Snapdocs might be distorted in certain ways and how they are a great portal. In any case, there are signers who get paid well on Snapdocs.

Some signers who use Snapdocs have lots of experience and in my opinion value. A handful of them receive texts for jobs paying low ball fees. The signers just write a counter offer for a higher fee and explain their experience and why they are worth it. Sometimes they get their fee. In real life you cannot always get your fee, but if you do a particular percentage of the time you can make good money and a good profit margin after expenses.

I was reading another comment from a Notary in a remote area who claims they get paid well by Snapdocs jobs simply because they are in a remote area where there are no other options — so the company has to pay the Notary’s asking fee. Interesting.

More links.

More on Snapdocs the Uber of the Notary Industry!
See a detailed response from Snapdocs themselves in the COMMENTS section of this entry.
http://blog.123notary.com/?p=16236

10 rules for negotiating notary fees
http://blog.123notary.com/?p=19620

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October 16, 2019

Snapdocs — repeated messages for the same signing?

Filed under: Advertising — admin @ 11:28 pm

This is a new one for me. I was reading blog commentaries and one Notary said she got several requests for the same job after she had turned down the job. How annoying. I have heard that recently multiple signing agencies are sometimes assigned the same job to see who can handle it more quickly. Sounds like something airlines do where you book a flight on one airline only to find that you will be on another because they play tag team with their clients.

So, this poor Notary is being text-barded with a barrage of unwanted texts. She asks people to take her off their list as well since it is so annoying. Personally, I am glad I am no longer a Notary. I can’t put up with all of this last minute nonsense.

Another Notary writes that in Los Angeles, several hundred Notaries can be contacted at once and you have about 3-5 seconds to respond. Good God. I think that in rural areas, Snapdocs might be nice for the Notary, but in Los Angeles the competition from desperate people is too much.

You might also like:

Cattle call notary offers
http://blog.123notary.com/?p=9841

Read about lowball notary fees
http://blog.123notary.com/?s=lowball

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October 15, 2019

How long do Snapdocs assignments take to pay?

Filed under: Advertising — admin @ 11:28 pm

I have heard that SnapDocs helps (or sometimes helps or wants to help) their Notaries get paid in a timely manner, but how? How long does it take to get paid from a SnapDocs assignment? Let me know your experiences.

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