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February 22, 2021

Does my welcome call boost your confidence?

Filed under: Advertising — admin @ 4:12 am

When I make welcome calls, the purpose is to get your information straight, answer any questions you have, and to acquaint myself with you. Most people don’t like to talk much, and have very little input to give me. But, there are always a few who are bright and bushy-tailed and have lots of insecurities and questions about the industry.

I try to help people decide how much E&O to get, and whom to get it from. What certification course(s) to take and why. I recommend ours as well as other agencies — they get free sales work from me (how nice of me.) How to contact companies, how to get reviews, and what to think about as a new signing agent. I help with all of these things.

It is hard as a new signing agent. It is hard to have confidence when you really don’t know which end is up or what your end of the bargain is. The fact is that you don’t need to know much about the documents, but you do need to know how to market yourself and handle situations.

Basically, whatever they teach in certification courses is the opposite of what you need to know — not that I am knocking traditional knowledge. You need to know where basic information is in the documents — where the rate, APR, prepayment penalty, 1st payment due, fees, closing costs, etc. you need to know why the rate is lower than the APR and how to date the Right to Rescind. You need to know how to be a good Notary — that is a little harder. But, the hard part is how to get used and handle difficult companies. We teach this if you read our marketing materials in our blog.

I hope I can help you with your confidence. The honest truth is that knowledge and a little experience go a long way. So read our tutorials on the blog and study from various sources and be solid in what you know. I feel confidence in others when they are solid. You can feel confidence in yourself when you are solid.

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February 1, 2021

She made her investment back in 19 days!

Filed under: Advertising — admin @ 3:04 am

A Notary named Diane writes that after 19 days with a high placed new listing on 123notary she made back the cost of the listing! That is pretty quick especially for a brand new listing. Sometimes those listings take time to pick up speed and get noticed.

One other notary emailed me asking how he can know how much business he got from 123notary. I told him to keep a PHONE JOURNAL next to the phone. Write down the date, time, who was calling, and where they found him. It is a little like keeping a notary journal except without the fees, thumbprints or ID’s. But, that way you will have a record of where people found you and where to spend your advertising bucks next year!

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November 9, 2020

Which Notary directories get high paying signings?

Which Notary directories can help you get $150 jobs? Which Notary directory will help you get a high quantity of work. Which Notary directory will get you nicer clients? Here are some answers.

123notary — email us for a quote at info@123notary.com
123notary is a directory that refines its information daily. We attract all types of Notaries, but refine our list to put the absolute cream of the crop at the top of search results by using a complicated algorithm. This is why we are popular with Title companies and attract more high paying work than all other directories combined! Experienced Notaries on 123notary average $110 per signing. Disclaimer: Not all jobs from 123notary are amazing, but the percentage of good ones is higher than other directories, which puts you in a position to filter out the undesirable companies.

We put roughly 300 new notaries online every month and then take off half of the free new listings that have bad stats. We also have to remove older listings where the Notaries have become unresponsive. This constant refinement has made us the most reliable source for accurate information of any Notary directory.

123notary offers top placed listings in your county. All you have to do is email us at info@123notary.com and ask us for a quote for a high position in your area. Notaries with a top spot on 123notary get an exponentially higher quality of work as well as more total offers.

NotaryRotary
They are famous for their forum which is the most popular in the industry. Their directory is easy to use as it shows results in order of proximity to the search zip code. NotaryRotary focuses on closeness rather than on the quality or knowledge legal of the Notary. NotaryRotary gets a little bit of high paying Title Company work, but mostly signing company work.

SnapDocs
SnapDocs is a clearinghouse for the lowest paid and most undignified Notary work out there. Notaries get cattle calls via mass texts to all Notaries in the area for low paying jobs that often only pay $50 or $60 per signing. If you are a beginner and want to get your feet wet then try them. However, Notaries with experience are dropping off this medium like flies!

NotaryCafe
This is a much smaller directory that capitalizes on quality Notaries. Jobs are often higher paying, but there are not a lot of jobs to go around. Quantity is not a specialty of NotaryCafe unfortunately, but we still recommend them to more experienced Notaries.

SigningAgent.com
NNA’s directory has a lot of Notaries. Most of the Notaries are newer while there are a few experienced ones on board. The high point of this directory is that you can see the dates when Notaries became NNA certified and/or background screened which means a lot to signing companies. However, this company has not generated that much work for signing agents for years.

You might also like:

Best virtual comedy 2016 edition
http://blog.123notary.com/?p=17693

A comprehensive guide to Notary pricing
http://blog.123notary.com/?p=16504

Elite certification will benefit you for the rest of your life
http://blog.123notary.com/?p=20770

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November 1, 2020

Names for Notary businesses that can get you in trouble

Filed under: Advertising,Popular on Linked In,Popular Overall — admin @ 7:25 am

Origionally published March 29, 2017.

In general, we recommend certain types of names for Notary businesses.

Geo-Keywords
The name can include a geographical keyword such as the name of your city, state, or region such as Los Angeles Notary Services or Koreatown Mobile Notary.

Professional Keywords
It can also be more professional oriented such as Karen’s Signing Services, or Notary Pro to Go. One successful Notary used the name After Hours Notary, At Your Service Mobile Notary, Notary at your Door, etc.

But, what if you got yourself in trouble picking the wrong name?
Many Notaries use generic business names that nobody will associate with the profession like LMT Services. I would not want to hire them to be my Notary because their name doesn’t gel with the profession. You need what I call anchor keywords to tie in your business with the work being done and/or the area it is being done.

Names that might get you in trouble!
You could also name your business First American Notary and probably get sued by one of our nation’s largest title companies. If you used the same name a signing company used, that causes trouble too. Many companies pick names that are very similar to other company names and get mistaken for each other. National Signers, National Signing Solutions, National Notary Service, Signing National, etc. You can see. So, if you pick a name, try to avoid using words that other services use. Be unique, classy, and relevant to your profession and perhaps to your area. You could use a hotel-like strategy for naming your business like Comfort Notary, Quality Notary, or Holiday Notary. I don’t think those names would serve you well, but who knows. Then there is USA Notary which is too generic and national and not specific to a particular area. Canada Notary would be in the wrong country. Inuit Notary would be good in Alaska, but not anywhere else. Hopi Notary might be good in Arizona, but the tribal leaders might object — just make sure they don’t put a curse on you! Star Notary Service is too generic, but what about Celebrity Notary Service? Royal Notary doesn’t make sense because we have no royalty in America.

Here are some names of Notary businesses our Notaries have:

A1 Notary Services — Will get you up high in the yellow pages. But, might get you confused with steak sauce.
Bay Area Notary — Great name, and has been in business for over a decade.
SOMA Mobile Notary — What does SOMA stand for?
Golden Gate Mobile Notary & Apostille — Sounds like they definitely go to Marin County.
Affordable Notary — Will they be classy enough for my needs?
The Notary To Call — This one has 33 reviews. Sounds like they really are the Notary to Call.
TheBestNotary.Net — He did well with his business.
Arden Mobile Notary Service — It’s a name, but not flashy.
Diamond Star Notaries — Okay
Sunshine Notary Service — Warm and inviting, but do they do late night service?
Dash Notary — Sounds like a good bet if you are in a hurry.
CA Notary Services — They did well in business, but California is a huge state. I prefer a more pinpointed regional name.
One-Call Closing Services, LLC — Exciting. You just call them once and the job is as good as done.
On Call Closing Services — They are waiting for you. Sounds like they take their phone to bed with them.
Denver Metro Notary — A geographically informative name. I know their coverage areas just by the name alone.
Signed-N-Sealed — Very professional sounding.
I & S Notary and Wedding Services, LLC — I’d prefer IB + SD Notary & Wedding; sounds more romantic.
D & D Document — Easy to remember and gets to the point.
1-2-3 Spanish Notary — I prefer 1-2-3 Notary en Espanol if you want to appeal to the prospective clients.
Mobile Notary Services — Very generic; bad name! Probably not even registered with the county clerk.
The S and S Group — Sounds like they don’t do notary work as their main forte.
Indiana Mobile Closers — Statewide coverage? Cool
Notary Mobile Plus — Gets the idea across.
C & S Mobile Closers — Sounds like a generic name like JB Trucking.
Drive by Notary — Sounds like they do notary jobs but do drive by shootings on the side.
DJ Mobile Notary — Someone’s initials at use here.
Emily The Notary — Classy and charming.

So, what are my favorite names?
Emily The Notary — This is a personal and easy to remember name that connects you with the person’s name and what they do. It is simple for the brain to process too.
Dash Notary — This name captures the character of our industry. We live on the edge, always ready to rush off to a signing at the last minute. It is not so different from the term Minute Man which is popular in Massachusetts where we used to have Minute Men.
Golden Gate Mobile Notary & Apostille — This name incorporates a world-class local geographical icon with the notary business. Very classy and relevant to our profession, but with a $6 toll going South (ouch.)

What are your favorite names? Feel free to comment!

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You might also like:

Choosing a name for a business license
http://blog.123notary.com/?p=7103

You could get sued if you don’t have a business license
http://blog.123notary.com/?p=7100

The notary profession is a profession – act like it is!
http://blog.123notary.com/?p=19598

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=20770

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October 22, 2020

10 reasons to get a high placed listing on 123notary

Filed under: Advertising — admin @ 9:30 am

Many Notaries go for top listings on 123notary despite the high price because they know it generates jobs. However, many Notaries prefer the free listings because they don’t want to pay for performance. Here are some reasons that might sway your opinion on paying for a higher spot on 123notary.

1. Title companies prefer the top several notaries on 123notary.
Title assumes that the top several notaries are better quality on 123notary. This might have to do with the fact that we use an algorithm to filter out those with low overall scores from being high on the list. Title is picking up on that fact, and that has been the case for years. Title companies that pay well rarely look far down the list for Notaries.

2. Get seen
People higher on the list get seen more than those down the list. People shopping for price might go all the way down the list to look for a notary, but those who pay well do not generally have to look far. Paying a few hundred to be high on the list can pay off fast especially when business is good.

3. Get paid more per signing
Those listed higher on the list generally get paid more per signing. People who low-ball often hire from lower on the list or go to SnapDocs, or NotaryRotary.

4. Get more clicks and overall calls.
If you are high on the list, you will get many more clicks and calls than those down the list. You will get more jobs than with an identical listing down the list. Being high on the list doesn’t guarantee jobs, but it makes you in people’s face and impossible to miss.

5. Don’t get overlooked
Most people who use 123notary start at the top and keep calling until they find someone who can do the job for a reasonable price. If you are at the bottom of the list, you might never get called except for jobs that are late at night, far away, or don’t pay well. Although you never know.

6. Get respect
People assume you are a better quality notary when you are at the top of 123notary.com. Our site has a reputation for having good notaries, especially at the top of the list.

7. Get high placement in neighboring counties
Only a high spot on 123notary will get you higher placement (above the free listings at least) in adjascent counties at no extra cost. Some Notaries get heavy call volume from neighboring areas as well as from their home area.

8. Have a guarantee of where you will show up on the list.
Regular, preferential and free listings do not guarantee you where you will show up. They are just levels. Preferential means you are above regular, and regular means you are above free. It doesn’t guarantee a particular placement. Being a p20 guaranatees you top placement on your county page. We cannot guarantee zip results due to the unpredictable overlap, but overlap only happens if someone is near you, but on the other side of a county line.

9. Have a guarantee you won’t be removed
Free listings do not get always get reminders to login and can be removed on a whim by 123notary staff. High placed paid listings get reminders to login and you will not be removed unless you ignore a lot of reminders to login by email and phone. In fact, with most top placements, I login for them (shhh, don’t tell anyone.)

10. Get customer service
If you are a free listing, you get minimal if any customer service from us. But, high placed listings get not only password assistance, but get help with their notes section, marketing advice, and lots of hand holding from Jeremy and Carmen. If you want to be cared for and get high quality help from people who have been in the business for 22 years, a top listing is a cost efficient way to get that.

NOTE
High placed listings perform well if they have a few reviews from satisfied clients as well as a thorough and well written notes section. If you leave your listing stripped down, you might not get your money’s worth. 123notary is in the business of getting renewals and repeat business, so we strongly suggest that you ask for our help and suggestions as to how to make the most of your listing. That way you will get more work and be very likely to renew with us which is what we depend on for our long term survival. Getting 123notary certification is another strong plus for your listing and you can email us to learn more about that.

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August 17, 2020

How is 123notary RON friendly?

Filed under: Advertising — admin @ 8:47 am

We have a handful of RON Notaries now. We encourage people to know how to mention this in their profile. Please learn these easy rules about how 123notary works.

Your NOTES section is where you write about yourself, and special skills. I am not sure if people come to 123notary for RON Notaries or not, but if they do, put it at the top of your notes section.

The top of your notes section shows up in the search results. So, if the first thing you mention is that you do remote online notarizations, people will find that.

Let me know if you get RON jobs from 123notary. You might more and more as time goes on.

Personally, I think RON needs a female counterpart SALLY. But, that is just a passing idea.

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April 26, 2020

She made her money back in one week advertising on 123notary

Filed under: Advertising — admin @ 9:29 am

In the old days many years ago when business was better, we got all kinds of great feedback about our directory. People made their advertising money back in a day, three days, a week or two weeks in so many cases. But, recently business has been bad. 2018 and 2019 were very slow years. 2020 is looking a little better. Since our business does well when the rest of the economy does not as that lowers interest rates — it is looking like good times might come to the notary business with all of these economic problems, trade wars, pandemics, and more.

But, we got an email from a lady in Washington State who claimed that she made her advertising money with 123notary back in a week. That was refreshing. She got a high placed listing and got a few jobs right away.

Personally, I believe that there are karmic energies involved in work, business, and success. If you are in it to win it, then business will attract to you. If you are old and tired, perhaps not. So, keep in a good state of mind and keep the mentality of growth of your business alive in your mind.

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March 26, 2020

Benefits of 123notary from Kate McKinnon. (detailed testimonial)

Filed under: Advertising — admin @ 8:38 am

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1. At least 3 title/escrow companies contacted me to thank me for the
time I’ve given to their Borrowers, at least 2 of whom were first-time Borrowers. I know that many people are overwhelmed from the moment I take documents out. I put them at ease by telling them that “now and in future transactions, they usually need to focus on 3 documents— all other paperwork is in support of these documents.” (I have reviews on 123 that speak to this.)

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2. Continuing on from above, I’d like to add that some notaries’
practice is to “do the signing quickly and get on the next.” I take whatever time is reasonable to make sure the signer is comfortable with and understands the process. In loan signings I am aware this is often one of the major financial commitments in people’s lives and they are understandably nervous; and, that the Client has entrusted me to complete this signing, so I am in essence representing them as well.

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3. From the start of my career as a notary, I learned from 123Notary to do my homework (up front): review the package, flag important and/or unusual things soothes are not missed; doing any other necessary research (e.g., trusts/adoption documents; attorneys in fact, etc.). The more knowledgeable I am about documents and procedures, the better notary I am. Also, I prefer to “re-do” rather than correct and initial. I like for my work to be correct and error-free. Clients notice (as reflected in some of my 123Notary reviews.)

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4. I have taken your marketing advice to heart, and its paying off more and more. I make it easy for people to not only find me, but to make them want to use me.

a. Increasingly my better paying jobs are coming as a result of the 123 website. I anticipate that paying for a higher listing will more than pay for itself with my first two orders coming from it.

b. I instill a sense of security in my client as a matter of course by advising them of receipt of confirmation, meeting/closing with the client, dropping/tracking of documents.

c. Occasionally I contact people who have used me more than once to thank them —in an attempt to keep my name before them without being pushy. Sometimes enclose a thank you note with my invoice and asking them to let me know what I can do to better serve them.

d. All of my marketing materials are coordinated in their look and easily identifiable (business cards, stationery, website, invoices, note cards, etc.).

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5. Both my corporate and individual clients appreciate that I text my photo and/or business card with my photo confirming our meeting. I never knew how impactful this would become. People like to know with whom they are meeting (especially for coffee shop or hospital signings as well as with seniors and single women)…and the “ice is already broken” before I show up.

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6. More and more I’m learning what separates me from the pack:

a. I always ask how they found me. Many answer 123Notary. If other than 123, I encourage them to read my 123 reviews.

b. Doing my research…usually on your blogs, NNA and the internet, bookmarking or maintaining notes.

c. Paying attention to detail.

d. Professionalism in my dress, communications and manners.

e. Being honest in what I do and do not know.

f. Getting back to designated contact(s) after noting issues during the closing. This only happened rarely and in the beginning of my
practice, but I always let Borrower know that we can communicate with their loan officer, etc.

g. Finally, the notary’s client is a person just as we are. I relate to them as such. (This is frequently mentioned in my 123 reviews.)

h. My overall knowledge of mortgage documents, types of residents (primary vs. second), homesteads, trusts/trustees; subscribing witnesses/signature by mark; Apostilles, etc.

i. For me personally, I both hate and appreciate doing detailed journal entries and loose certificates. It takes more time, but my record are perfect and my loose certificates always specify the document name, number of pages and date.

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March 24, 2020

Good business names vs. Bad and which names get clicks…

Filed under: Advertising — admin @ 8:35 am

Some of the Notaries on our site have registered business names that they do business under. We recommend going to the county clerk and registering a well thought out business name. However, the name you pick for your business can affect the quantity of clicks you get on directories. Some types of names get the business while others just collect dust. The day you register your business has astrological implications as well, but that is a topic for a different day.

After a quick analysis of business names, I have come to the conclusion that the debate is more than just between good and bad sounding names, but between different types of names. There are specific local geographic names, larger geographical area names such as the name of a state, personal names mixed with notary terms, unusual names, and generic or not so good sounding names. It is a little difficult for me in my opinionated state of mind to decide which business name is better than another, so I will rely on clicks to decide.

Please note that clicks vary widely based on what area you are in, how many reviews you have, how good your notes section is, and how well known and popular you are as most people who hire you from a directory already know you.

1. Large Geographical Areas: 2.5 clicks per day average for first three entries. The other two have unusual considerations. Please keep in mind that CA Notary Services has an incoming link from one of its sites to one of its listings, so the stats will be affected based on that link. New York Mobile Notary Services is an organization with several people working for them and they have been around for a long time, and their geographic area is known for getting disproportional amounts of clicks.

The click average for these five entries is 3.28 if you do not take into consideration the abnormalities of the sample data. The average would be 2.5 clicks per day without the two listings that are “statistical anomalies.” I personally do not like business names that use the name of a state simply because the notary can only offer service to a particular part of that state. However, the clicks indicate that this type of name gets clicked on a lot. Jeremy says one thumb up but the clicks say two.

Mobile American Notary & Apostilles
AZ Notary Services
Illinois Public Notary Services
CA Notary Services
New York Mobile Notary Services

2. Personal Names + Notary or Business Terms: 1.9 clicks per day average I think that this type of business name is not bad. However, I prefer catchy unique names that grab your attention and are easier to remember. One thumb up for this type of business name.

Kalation’s Business Services
Roger’s Notary Service
Ellen The Notary
Saul Mobile Notary
Arlene Mobile Notary

3. Names I thought were weak in appeal: 1.35 clicks / day.
My gut reaction to these names matched their overall click appeal or lack of it thereby. Attributes combined with a notary term just don’t work. Putting two initials together with an & symbol did okay with D & D, but we don’t have enough evidence to get any idea of whether it is a good idea to use such a type of business name. Once again, I prefer a catchy unique business name. Two thumbs down for these names (sorry).

925 Notary
Reliable Notary
Prestige Mobile Notaries
Pro Bix Notary
Notary Pro Today
I &S Notary & Wedding
D & D Document
Mobi Notary

4. Unusual Business Names: 1.3 clicks per day.
These names are very unusual, but lack any type of kick to them. Half a thumb up.

All things named notary services.
Sevendocs Mobile Notary

5. Local Business names: 1.9 clicks / day average.
This type of business name is good because it lets the client know that you focus on their area. However, it is a bit generic and not very interesting. One thumb up for this type of business name.

Bakersfield Mobile Notary
Manhattan Mobile Notary & Apostille
Bronx Mobile Notary Service

6. Business names that Jeremy likes most: 2.3 clicks per day.
First of all, I wish there were more business names on our site. I cannot go through the entire site every time I write an article. I only go through the big cities. These are some interesting names in this category. Golden Gate Notary lets you know they cover San Francisco and surrounding areas without blatantly saying it. It is like poetry to my ears. Bay Area Notary does the same thing but has a larger implied coverage area. Neighborly Notary has a warm feel to it. No hassle is a really cool name that speaks to one’s emotional tribulations. A1 is a bit cliche, but gets the most clicks in this category and sounds good if you need a filet mignon notarized. Five Star is a great name and I’m surprised that nobody else used it. The Notary to Call is an awesome name because it says it all, is relatable, but yet unique and catchy. I love these names and hope that people can think of more catchy names. Two thumbs up for the names in this category, and the clicks agree with my opinion in this case.

Golden Gate Notary
Bay Area Notary
Neighborly Notary NYC
No Hassle Notary Public
A1 Notary Services
Five Star Mobile Notary
The Notary to Call

CONCLUSION
I recommend having a business name and spending lots of time brainstorming your options and consulting different people about this major decision. Unique and catchy names win the game, but business names that incorporate geographical terms, especially wider geographical terms seem to be successful as well.

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February 1, 2020

Notary Advertising Resources

Filed under: Advertising — admin @ 10:51 pm

Here are some articles about Notary Advertising that might be
considered resource materials or at least useful materials.

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LISTINGS

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How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

What is a high placed listing on 123notary worth?
http://blog.123notary.com/?p=16720

What makes a preferential listing do well on 123notary?
http://blog.123notary.com/?p=22110

To do well with a high placed listing you need 6000 loans signed
http://blog.123notary.com/?p=22112

Which analytics get more clicks and why? A change in the 123notary
analytics system.
http://blog.123notary.com/?p=22114

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DIRECTORIES

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Which Notary directories get the high paying signings?
http://blog.123notary.com/?p=19201

A tour of Notary Cafe reveals that business is slow based on job stats
http://blog.123notary.com/?p=21222

Who is involved with 123notary behind the scenes?
http://blog.123notary.com/?p=18888

The history of 123notary.com
http://blog.123notary.com/?p=17458

A string of posts about Snapdocs
http://blog.123notary.com/?s=snapdocs

Testimonials about 123notary
http://blog.123notary.com/?p=700

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ADVERTISING RESOURCES

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Do you compare yourself to others on the 123notary search results?
http://blog.123notary.com/?p=18882

Beginner Notary 103 – advertising on 123notary
http://blog.123notary.com/?p=21127

Title companies use the top three on 123notary
http://blog.123notary.com/?p=21282

Names for notary businesses that can get you in trouble
http://blog.123notary.com/?p=19064

High placed listings. Which get more clicks and why?
http://blog.123notary.com/?p=22116

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