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June 18, 2021

12 ways to negatively advertise yourself and fail as a mobile notary

Filed under: Advertising — admin @ 8:51 am

Notaries hire us to advertise them and promote them by virtue of listing them. But, many notaries do counterproductive things with their advertising. Let’s take a closer look.

YOUR BUSINESS NAME
1. Have a generic sounding business name like “Nationwide Notary Service” , “Statewide Signing Service”, or “Illinois Notary Service.” You will get confused with a lot of others and not stand out. Or just don’t have a business name at all.

REVIEWS
2. Don’t ask for reviews — ever… And make sure your work isn’t that great, which will alleviate the risk of getting a positive review. Or you could try to get negative reviews.

PHONE ETIQUETTE
3. Never answer your phone, and if you do, make sure to have screaming kids in the background, try to sound muffled, don’t speak into the phone, and don’t be polite. Never announce who you are when you answer your phone — make them guess.

4. Give roundabout answers to questions via phone and insert lots of unasked for information which you think makes you look knowledgeable, but to them makes you look like an annoying novice who won’t stop talking.

YOUR NOTES SECTION
5. Use baseless cliche adjectives to describe yourself like “responsible” and “reliable”

6. Leave your notes section blank on your 123notary listing profile.

7. Ramble on and on in your notes section without letting people know your credentials or what you know how to do.

YOUR PROFILE
8. Don’t fill in your # of loans signed on your profile. Let people guess and when they ask, say, “lots” rather than giving them actual tangible information such as an actual number.

9. Only work two days a week, and only three hours on each day.

10. Only serve your home county and refuse to go anywhere else for any price.

KNOWLEDGE & CERTIFICATIONS

11. Don’t get any. Or at a minimum, don’t get certified by any agency with tough testing standards. Why bother?

12. Make sure you don’t know your notary knowledge at all. That way you can ensure that you will make Notary mistakes, get in lots of trouble and lose clients.

SUMMARY
If you follow all of my tips, I guarantee that you will do really poorly in your business unless you have a very loyal following already. On the other hand, do the opposite, and you might do well. In addition to these tips, if you send back packages late, or in incomplete form, and speak in a rude way to clients, that will enhance your ability to fail in business. Once again, do the opposite and you might succeed.

I wrote this article in jest, but the reality is that most Notaries are not doing everything, or even half of everything they need to do to succeed. Making it as a mobile notary is not a matter of luck. There is a checklist of things you need to do: Notes, Reviews, Certifications, Notes, Business Name, Phone Etiquette, Notary Skills, etc.

The good news is that we have many articles and even free courses on our blog for ALL of these points. And you can become an expert with n

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June 6, 2021

Widening your net — an advertising strateg

Filed under: Advertising — admin @ 11:26 am

Are you a mobile notary? If you are reading this, the answer is most likely yes. Most people want more business, but can’t figure out how to get it. I have written many articles on this topic. But, let’s look at it from a new point of view.

COUNTIES
Most Notaries advertise in a handful of counties. From time to time we get someone who only does their home county, and might begrudgingly go to a close neighboring county, but only if you pay enough. This is not the attitude of growth and success. Then there are those who go everywhere.

Number crunching has proven to me that those who have lots of counties get far more clicks. If you have one county, you might get half a click per day. But, each extra county you have your clicks go up by (.1) or more clicks per day. If you have twenty counties, you will get a lot of clicks.

You might be thinking that you will have to drive too far and it is not worth it. But, by driving far, you get new clients, more work, and more experience under your belt (assuming you wear a belt, some wear suspenders.)

If you agree to go farther, you need to charge more. But, if you are new, you can work for cheap in order to widen your net. I got many new clients by going where others refused to go. Or if Star Trek wrote this — those Notaries went where no Notary had gone before…

ASK FOR MORE REVIEWS
If you ask everyone who likes your work for a review, you get more reviews. Normally you have to ask ten people for a review, and email each of them a link, and then get an average of one review. By widening the net of who you ask, you can get more reviews. It is a similar concept as my strategy about counties.

WIDEN YOUR NOTES
Most Notaries don’t write enough in their notes. Those who do write don’t always strike a chord with what they write. Writing fluffy content that doesn’t grab your attention, or using baseless adjectives about how great you are will alienate readers. Cold hard facts organized well with a warm fuzzy description about what you are like is my winning philosophy. But, the attitude of writing more notes and then having me review it (free as a courtesy of course) you are widening your net. This costs nothing, but few really put in the effort. It’s a lot easier than driving three more hours per day.

BE ON MORE DIRECTORIES
More directories = more calls. Some are worth paying, most are not. But, if you never try them you will never know. We recommend particular directories. Read our other blogs in the advertising section and find out.

GET MORE CERTIFICATIONS
Why only get LSS or NNA certifications. Get more. If you advertise with 123notary, get ours too. If you want more knowledge, try the Notary2Pro certification — that is what we recommend the most although it is not that popular these days. More certifications = more 3rd party credibility from reliable sources. If you say how great you are you come across as cheesy, but if your reviews from title companies say you are great and you have four or five certifications, then nobody will argue whether you are great or not.

EXPAND YOUR KNOWLEDGE
Some people will only study if it is “assigned.” These are what I call sheeple or beta-people. They never think for themselves but only follow others. Knowledge is power. If you are rock solid on your notary knowledge and industry knowledge and practice communicating well without rambling or giving indirect answers, this is a marketing strategy. It is not widening your net per se, but strengthening your chance of turning a call into a job. People are impressed by solid knowledge, not snow jobs! So, keep getting knowledge. A little every day adds up, especially if you master what you know.

HIGHER PLACEMENT
Many people like higher placement on 123notary and it is a potent advertising strategy, but that is different from widening your net. That is more like deepening your net, or heightening it… or something.

SUMMARY
There are many ways to widen or expand your advertising net, and this strategy pays off big time. I used it myself and I became full-time as a mobile notary which most Notaries cannot do. There are other ways to expand your reach as well like social media and networking. I strongly suggest the widening strategy! It works!

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April 28, 2021

Tips for getting more assignments as a new Notary

Filed under: Advertising — admin @ 9:50 am

Here are a few tips for the new folks to get more business.

1. Take jobs that others won’t.
Most Notaries are picky. They want the best jobs for the highest price from the nicest companies. If you are trying to develop a reputation and get signings under your belt, do the opposite! Take signings that are far away, pay little, involve a lot of fax backs, or sound difficult. You have to get your foot in the door.

2. Advertise on all the major portals and directories
Snapdocs, 123notary, Notary Rotary, Notary Cafe, and others

3. Advertise in more counties on 123notary
We don’t even charge for this. Once you are listed you can have up to 12 counties, and sometimes we can accommodate for more. If the database cannot accommodate them on one listing, we can create additional listings which generally is not free, but for an affordable cost if you want a larger net.

4. Call all signing companies in the nation that are doing a lot of business. Talk to all title companies within 90 minutes of you as well. If they need pick up and delivery, you might be their person.

5. Having mobile equipment helps
Mobile printing, scanning, faxing really helps. But, if your equipment is at home, make sure to have a dual tray printer, a reliable scanner, fax, and whatever else your clients say they need.

6. Network
Get listed with your local chamber of commerce, let local hospitals, Attorneys, nursing homes, airports, jails, bail bonds people and Real Estate brokers know you are in business. Often they have their own Notaries, but people get sick, quit, or won’t notarize due to conflict of interest.

7. 25K E&O Insurance
This is the minimum, but some people get up to a million to let people know they are serious. An absolute beginner should probably stick to 25 or 100K. But, you an upgrade if you start getting title work because the title companies want more.

8. Let everyone know you are a Notary
People often need a Notary and it is handy if one lives nearby who people know. Mention you are a Notary on your Facebook page, Twitter, at networking events, to your neighbors, the local stores, and anyone else you can think of.

9. One certification is good, but…
It is good to be “certified”, but having three or four certifications lets people know you are three or four times as serious as the others.

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February 22, 2021

Does my welcome call boost your confidence?

Filed under: Advertising — admin @ 4:12 am

When I make welcome calls, the purpose is to get your information straight, answer any questions you have, and to acquaint myself with you. Most people don’t like to talk much, and have very little input to give me. But, there are always a few who are bright and bushy-tailed and have lots of insecurities and questions about the industry.

I try to help people decide how much E&O to get, and whom to get it from. What certification course(s) to take and why. I recommend ours as well as other agencies — they get free sales work from me (how nice of me.) How to contact companies, how to get reviews, and what to think about as a new signing agent. I help with all of these things.

It is hard as a new signing agent. It is hard to have confidence when you really don’t know which end is up or what your end of the bargain is. The fact is that you don’t need to know much about the documents, but you do need to know how to market yourself and handle situations.

Basically, whatever they teach in certification courses is the opposite of what you need to know — not that I am knocking traditional knowledge. You need to know where basic information is in the documents — where the rate, APR, prepayment penalty, 1st payment due, fees, closing costs, etc. you need to know why the rate is lower than the APR and how to date the Right to Rescind. You need to know how to be a good Notary — that is a little harder. But, the hard part is how to get used and handle difficult companies. We teach this if you read our marketing materials in our blog.

I hope I can help you with your confidence. The honest truth is that knowledge and a little experience go a long way. So read our tutorials on the blog and study from various sources and be solid in what you know. I feel confidence in others when they are solid. You can feel confidence in yourself when you are solid.

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February 1, 2021

She made her investment back in 19 days!

Filed under: Advertising — admin @ 3:04 am

A Notary named Diane writes that after 19 days with a high placed new listing on 123notary she made back the cost of the listing! That is pretty quick especially for a brand new listing. Sometimes those listings take time to pick up speed and get noticed.

One other notary emailed me asking how he can know how much business he got from 123notary. I told him to keep a PHONE JOURNAL next to the phone. Write down the date, time, who was calling, and where they found him. It is a little like keeping a notary journal except without the fees, thumbprints or ID’s. But, that way you will have a record of where people found you and where to spend your advertising bucks next year!

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November 9, 2020

Which Notary directories get high paying signings?

Which Notary directories can help you get $150 jobs? Which Notary directory will help you get a high quantity of work. Which Notary directory will get you nicer clients? Here are some answers.

123notary — email us for a quote at info@123notary.com
123notary is a directory that refines its information daily. We attract all types of Notaries, but refine our list to put the absolute cream of the crop at the top of search results by using a complicated algorithm. This is why we are popular with Title companies and attract more high paying work than all other directories combined! Experienced Notaries on 123notary average $110 per signing. Disclaimer: Not all jobs from 123notary are amazing, but the percentage of good ones is higher than other directories, which puts you in a position to filter out the undesirable companies.

We put roughly 300 new notaries online every month and then take off half of the free new listings that have bad stats. We also have to remove older listings where the Notaries have become unresponsive. This constant refinement has made us the most reliable source for accurate information of any Notary directory.

123notary offers top placed listings in your county. All you have to do is email us at info@123notary.com and ask us for a quote for a high position in your area. Notaries with a top spot on 123notary get an exponentially higher quality of work as well as more total offers.

NotaryRotary
They are famous for their forum which is the most popular in the industry. Their directory is easy to use as it shows results in order of proximity to the search zip code. NotaryRotary focuses on closeness rather than on the quality or knowledge legal of the Notary. NotaryRotary gets a little bit of high paying Title Company work, but mostly signing company work.

SnapDocs
SnapDocs is a clearinghouse for the lowest paid and most undignified Notary work out there. Notaries get cattle calls via mass texts to all Notaries in the area for low paying jobs that often only pay $50 or $60 per signing. If you are a beginner and want to get your feet wet then try them. However, Notaries with experience are dropping off this medium like flies!

NotaryCafe
This is a much smaller directory that capitalizes on quality Notaries. Jobs are often higher paying, but there are not a lot of jobs to go around. Quantity is not a specialty of NotaryCafe unfortunately, but we still recommend them to more experienced Notaries.

SigningAgent.com
NNA’s directory has a lot of Notaries. Most of the Notaries are newer while there are a few experienced ones on board. The high point of this directory is that you can see the dates when Notaries became NNA certified and/or background screened which means a lot to signing companies. However, this company has not generated that much work for signing agents for years.

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November 1, 2020

Names for Notary businesses that can get you in trouble

Filed under: Advertising,Popular on Linked In,Popular Overall — admin @ 7:25 am

Origionally published March 29, 2017.

In general, we recommend certain types of names for Notary businesses.

Geo-Keywords
The name can include a geographical keyword such as the name of your city, state, or region such as Los Angeles Notary Services or Koreatown Mobile Notary.

Professional Keywords
It can also be more professional oriented such as Karen’s Signing Services, or Notary Pro to Go. One successful Notary used the name After Hours Notary, At Your Service Mobile Notary, Notary at your Door, etc.

But, what if you got yourself in trouble picking the wrong name?
Many Notaries use generic business names that nobody will associate with the profession like LMT Services. I would not want to hire them to be my Notary because their name doesn’t gel with the profession. You need what I call anchor keywords to tie in your business with the work being done and/or the area it is being done.

Names that might get you in trouble!
You could also name your business First American Notary and probably get sued by one of our nation’s largest title companies. If you used the same name a signing company used, that causes trouble too. Many companies pick names that are very similar to other company names and get mistaken for each other. National Signers, National Signing Solutions, National Notary Service, Signing National, etc. You can see. So, if you pick a name, try to avoid using words that other services use. Be unique, classy, and relevant to your profession and perhaps to your area. You could use a hotel-like strategy for naming your business like Comfort Notary, Quality Notary, or Holiday Notary. I don’t think those names would serve you well, but who knows. Then there is USA Notary which is too generic and national and not specific to a particular area. Canada Notary would be in the wrong country. Inuit Notary would be good in Alaska, but not anywhere else. Hopi Notary might be good in Arizona, but the tribal leaders might object — just make sure they don’t put a curse on you! Star Notary Service is too generic, but what about Celebrity Notary Service? Royal Notary doesn’t make sense because we have no royalty in America.

Here are some names of Notary businesses our Notaries have:

A1 Notary Services — Will get you up high in the yellow pages. But, might get you confused with steak sauce.
Bay Area Notary — Great name, and has been in business for over a decade.
SOMA Mobile Notary — What does SOMA stand for?
Golden Gate Mobile Notary & Apostille — Sounds like they definitely go to Marin County.
Affordable Notary — Will they be classy enough for my needs?
The Notary To Call — This one has 33 reviews. Sounds like they really are the Notary to Call.
TheBestNotary.Net — He did well with his business.
Arden Mobile Notary Service — It’s a name, but not flashy.
Diamond Star Notaries — Okay
Sunshine Notary Service — Warm and inviting, but do they do late night service?
Dash Notary — Sounds like a good bet if you are in a hurry.
CA Notary Services — They did well in business, but California is a huge state. I prefer a more pinpointed regional name.
One-Call Closing Services, LLC — Exciting. You just call them once and the job is as good as done.
On Call Closing Services — They are waiting for you. Sounds like they take their phone to bed with them.
Denver Metro Notary — A geographically informative name. I know their coverage areas just by the name alone.
Signed-N-Sealed — Very professional sounding.
I & S Notary and Wedding Services, LLC — I’d prefer IB + SD Notary & Wedding; sounds more romantic.
D & D Document — Easy to remember and gets to the point.
1-2-3 Spanish Notary — I prefer 1-2-3 Notary en Espanol if you want to appeal to the prospective clients.
Mobile Notary Services — Very generic; bad name! Probably not even registered with the county clerk.
The S and S Group — Sounds like they don’t do notary work as their main forte.
Indiana Mobile Closers — Statewide coverage? Cool
Notary Mobile Plus — Gets the idea across.
C & S Mobile Closers — Sounds like a generic name like JB Trucking.
Drive by Notary — Sounds like they do notary jobs but do drive by shootings on the side.
DJ Mobile Notary — Someone’s initials at use here.
Emily The Notary — Classy and charming.

So, what are my favorite names?
Emily The Notary — This is a personal and easy to remember name that connects you with the person’s name and what they do. It is simple for the brain to process too.
Dash Notary — This name captures the character of our industry. We live on the edge, always ready to rush off to a signing at the last minute. It is not so different from the term Minute Man which is popular in Massachusetts where we used to have Minute Men.
Golden Gate Mobile Notary & Apostille — This name incorporates a world-class local geographical icon with the notary business. Very classy and relevant to our profession, but with a $6 toll going South (ouch.)

What are your favorite names? Feel free to comment!

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October 22, 2020

10 reasons to get a high placed listing on 123notary

Filed under: Advertising — admin @ 9:30 am

Many Notaries go for top listings on 123notary despite the high price because they know it generates jobs. However, many Notaries prefer the free listings because they don’t want to pay for performance. Here are some reasons that might sway your opinion on paying for a higher spot on 123notary.

1. Title companies prefer the top several notaries on 123notary.
Title assumes that the top several notaries are better quality on 123notary. This might have to do with the fact that we use an algorithm to filter out those with low overall scores from being high on the list. Title is picking up on that fact, and that has been the case for years. Title companies that pay well rarely look far down the list for Notaries.

2. Get seen
People higher on the list get seen more than those down the list. People shopping for price might go all the way down the list to look for a notary, but those who pay well do not generally have to look far. Paying a few hundred to be high on the list can pay off fast especially when business is good.

3. Get paid more per signing
Those listed higher on the list generally get paid more per signing. People who low-ball often hire from lower on the list or go to SnapDocs, or NotaryRotary.

4. Get more clicks and overall calls.
If you are high on the list, you will get many more clicks and calls than those down the list. You will get more jobs than with an identical listing down the list. Being high on the list doesn’t guarantee jobs, but it makes you in people’s face and impossible to miss.

5. Don’t get overlooked
Most people who use 123notary start at the top and keep calling until they find someone who can do the job for a reasonable price. If you are at the bottom of the list, you might never get called except for jobs that are late at night, far away, or don’t pay well. Although you never know.

6. Get respect
People assume you are a better quality notary when you are at the top of 123notary.com. Our site has a reputation for having good notaries, especially at the top of the list.

7. Get high placement in neighboring counties
Only a high spot on 123notary will get you higher placement (above the free listings at least) in adjascent counties at no extra cost. Some Notaries get heavy call volume from neighboring areas as well as from their home area.

8. Have a guarantee of where you will show up on the list.
Regular, preferential and free listings do not guarantee you where you will show up. They are just levels. Preferential means you are above regular, and regular means you are above free. It doesn’t guarantee a particular placement. Being a p20 guaranatees you top placement on your county page. We cannot guarantee zip results due to the unpredictable overlap, but overlap only happens if someone is near you, but on the other side of a county line.

9. Have a guarantee you won’t be removed
Free listings do not get always get reminders to login and can be removed on a whim by 123notary staff. High placed paid listings get reminders to login and you will not be removed unless you ignore a lot of reminders to login by email and phone. In fact, with most top placements, I login for them (shhh, don’t tell anyone.)

10. Get customer service
If you are a free listing, you get minimal if any customer service from us. But, high placed listings get not only password assistance, but get help with their notes section, marketing advice, and lots of hand holding from Jeremy and Carmen. If you want to be cared for and get high quality help from people who have been in the business for 22 years, a top listing is a cost efficient way to get that.

NOTE
High placed listings perform well if they have a few reviews from satisfied clients as well as a thorough and well written notes section. If you leave your listing stripped down, you might not get your money’s worth. 123notary is in the business of getting renewals and repeat business, so we strongly suggest that you ask for our help and suggestions as to how to make the most of your listing. That way you will get more work and be very likely to renew with us which is what we depend on for our long term survival. Getting 123notary certification is another strong plus for your listing and you can email us to learn more about that.

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August 17, 2020

How is 123notary RON friendly?

Filed under: Advertising — admin @ 8:47 am

We have a handful of RON Notaries now. We encourage people to know how to mention this in their profile. Please learn these easy rules about how 123notary works.

Your NOTES section is where you write about yourself, and special skills. I am not sure if people come to 123notary for RON Notaries or not, but if they do, put it at the top of your notes section.

The top of your notes section shows up in the search results. So, if the first thing you mention is that you do remote online notarizations, people will find that.

Let me know if you get RON jobs from 123notary. You might more and more as time goes on.

Personally, I think RON needs a female counterpart SALLY. But, that is just a passing idea.

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April 26, 2020

She made her money back in one week advertising on 123notary

Filed under: Advertising — admin @ 9:29 am

In the old days many years ago when business was better, we got all kinds of great feedback about our directory. People made their advertising money back in a day, three days, a week or two weeks in so many cases. But, recently business has been bad. 2018 and 2019 were very slow years. 2020 is looking a little better. Since our business does well when the rest of the economy does not as that lowers interest rates — it is looking like good times might come to the notary business with all of these economic problems, trade wars, pandemics, and more.

But, we got an email from a lady in Washington State who claimed that she made her advertising money with 123notary back in a week. That was refreshing. She got a high placed listing and got a few jobs right away.

Personally, I believe that there are karmic energies involved in work, business, and success. If you are in it to win it, then business will attract to you. If you are old and tired, perhaps not. So, keep in a good state of mind and keep the mentality of growth of your business alive in your mind.

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