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October 30, 2017

A follower with two Masters

Filed under: Advertising — admin @ 10:50 am

In the spiritual game, we are told that we can only have one spiritual Master at a time. The reasoning is that multiple masters would cause confusion, differing ideologies, and might do conflicting spiritual work at you at the same time not knowing that some other master had done some other spiritual work on you recently. The result can lead to a mess, conflicting loyalties and other bad side effects.

Running 123notary is a little like having two masters. Since the Notaries are paying me, they feel that they can behave as they like, be as ignorent about Notary procedure as they want to be, and get away with it without even being questioned because after all, they are paying me. Even Carmen claims that I am not business minded because I care more about the quality of the people being added to my site than what they are paying me. However I beg to differ.

Title and Escrow companies prefer 123notary over any other site. Why? Because we offer the highest quality of Notaries around. No other site offers the same average quality of Notaries. However, after testing many of our Notaries, I will vouch for the vact that most of our Notaries are far from my minimal idea of quality. We have roughly 25% quality Notaries on our site while signingagent.com has about 2%, Snapdocs has 1% and NotaryRotary might have about 15%. We also get rid of the really unacceptable Notaries which is something no other site has done before. So we have a higher percentage of top end Notaries and a much lower percentage of the “F” quality Notaries.

I have to please the Title & Escrow Gods or they will not come to my site as much. To please them I have to maintain as high a quality standard as possible. It is also pleasing to me to have a quality site, and as of October 03, 2017 when I am writing this article, I am not completely satisfied with the quality of my site’s quality. There is much room for improvement.

If I please the Notaries who are paying me but upset the Title Gods, then nobody will come to our site and then the paying Notaries will stop paying soon after. If I upset the Notaries but please the Title Gods, most of the Notaries will feel that if they want business they will have to stick with 123.

I would like to please all parties as much as possible. But, if quality is an issue, I will err on the site of pleasing the Title Gods. Without them our ship is sunk!

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October 9, 2017

The 24 hour icon and what it means

Filed under: Advertising — admin @ 12:57 am

Many people list hours of 8am to 8pm and want a 24 hour icon. This sounds a little odd. Aren’t you a 12 hour Notary? Others are open from 4pm to 8pm and want the icon too. So, who is the 24 hour icon for, and what does it mean?

The hours you post on 123notary are the hours that people can contact you. This might not be made clear, but that is what I mean. But, it can get complicated.

Many Notaries will go out on jobs at 2am, but only if notified ahead of time. These Notaries normally sleep during normal human hours and don’t want to be bothered unless they know you are paying and they know ahead of time.

Other Notaries really are 24 hours and do not sleep much. They don’t mind if you call them at 2am.

The problem with our icon is that lots of people want it as it attracts lots more business and makes you look like a serious player. The problem is that many people who have it simply don’t answer the phone after hours and some even get belligerent if you call them late.

THEM: “Do you know what time it is?”

JEREMY: “Yes, it is 9:20pm and you are a 24 hour Notary. The night is young!”

THEM: “Well, me and my husband are just setting down for bed, so call back during business hours.

JEREMY: “But, I AM calling during business hours — namely YOUR business (click)… hello, are you still there?”

So folks, please only get a 24 hour icon if you meet the following criteria.

1. You enjoy being called at all hours of the night.
2. You don’t mind if the call is merely a price inquiry from someone shopping around.
3. You are willing to get dressed and leave the house at any hour.
4. If Jeremy at 123notary calls you between 9pm and 11pm (and he might) that you don’t get made.
5. You actually answer your phone at night instead of just letting it ring like most people.

Thanks!

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October 4, 2017

123notary. We’ll have to rename it 123fakenotary.com or psychonotary.com

Filed under: Advertising — admin @ 12:39 am

I don’t mean to sound like Donald Trump, but there is a huge problem with fake Notaries. The complaints we get about Notaries are not that they don’t know how to do Notary work unless they are brand new beginners. It is more that they don’t communicate well or follow directions. Sometimes people leave clients high and dry or are rude as well. Rudeness is a bad problem and the rude notaries also systemically accuse me of being rude. I am expected to be polite when others are spitting all over me. They don’t know me too well aparantly.

In any case, by calling thousands of Notaries asking them Notary questions to make sure they know what they are doing, I run into psychos. I ran into one guy who was so upset, that he called and texted me 200 times over a four day period. He would just call and then a minute later call again and keep it up. The only thing I didn’t get was, when is this maniac going to quit.

His motive was to scare me. It worked. I called his local police in Michigan and my local police here as well. They told me not to fill out a report unless he was in front of my house. I think I’ll fill out a report anyway. I don’t like psychos.

My psychic counselor told me that it is good I found that guy, becuase if I had kept him on the directory he would have terrorized my users which I cannot afford.

The main thing Notaries need to understand about 123notary is that the reason we get high quality traffic is because we maintain a level of quality on the site. Those who have free listings who are below a particular standard get cut from the list. Those with high level listings who do not know how to be a Notary get priced out of their spot. We have ways to make it difficult for bad Notaries to survive on our list because we are a directory for good Notaries with cooperative attitudes.

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October 2, 2017

Additions to policies regarding listings, certificaiton and elite

Filed under: Advertising — admin @ 12:37 am

Here are some new official policies for being listed and having various certifications. Please note that in addition to testing Notaries on general competency in the areas we test them in, we also keep score for general communication skills. Notaries who exhibit various forms of incompetency, bad attitudes, or listening comprehension issues will be written up in our notes which are private and not accessable to the public in any way shape or form.

(1) Requirements for being listed on 123notary.com.
In addition to being a current Notary Public, you must exhibit a certain level of competency to us at 123notary by means of a phone quiz. We require a minimum of 70% passing to ensure being willing to list you on the basis of competency. For those that score less than 70%, we might make exceptions if they are in an area with not so many other Notaries, or not so many other Notaries who passed our test. Issues that we expect Notaries to be competent in include:

Identification, Journals, Notary Acts, Oaths, Certificates, and Seals.

(2) Requirements for getting or keeping certification from 123notary.com.
Our previous rule was that if you were certified by 123notary, that the certification fee was a one time fee only. As of October 2017, we will require Notaries to recertify every (2) years. This will be at a small cost to those who purchased certification after Oct, 2017 and at no cost for those who initially got certified before that date.

All certified Notaries will be quizzed by phone no more than once per calendar year. The quiz for certified Notaries will include questions about:

(a) General Notary Knowledge: Identification, Journals, Notary Acts, Oaths, Certificates, and Seals.
(b) Handling situations before, at, or after loan signings.
(c) General knowledge of basic loan documents which normally include questions about FAQ’s borrowers have and what information is in which document.

(3) Requirements for keeping our Elite certification on 123notary.com.

All elite certified notaries on 123notary will be quizzed by phone no more than once per calendar year for quality standards. The quiz will include.

(a) General Notary Knowledge: Identification, Journals, Notary Acts, Oaths, Certificates, and Seals.
(b) Handling situations before, at, or after loan signings.
(c) General knowledge of basic loan documents which normally include questions about FAQ’s borrowers have and what information is in which document.
(d) Advanced Notary knowledge such as advanced vocabulary, Apostilles, less common documents, and generally harder questions.

Grading for elite certificaiton will be at a higher standard than for the regular certified Notaries although we do not have a set standard for a passing percentage due to the fact that the difficulty of questions can vary from test to test.

(4) It is possible we might have a Platinum certification with an even higher standard in the future. However, during 2017 we will focus on maintaining set standards for the regular certification and elite. Please keep reading the blog to see if Platinum or Platinum Gray is mentioned.

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July 24, 2017

How does pricing work for top placements on 123notary?

Filed under: Advertising — admin @ 10:50 am

Why get a top spot on 123notary? Do you really need one?
Top spots on 123notary get more calls on average than listings below. A top spot gets 30% more clicks than the #2 spot and double or triple than listings far down the line. But, quantity of calls is not all. Top listings get better quality calls too. People offering big bucks start calling at the top of the list. They only go down the list if nobody at the top answers, or if the top people make a bad impression (which is why we try to put our best folks at the top.) You will get more high paying business if you are at the top — isn’t that what everybody wants?

But, what does it cost and is it worth it?
Experienced Notaries on 123notary average about $110 per signing. Newer Notaries make less than this and I don’t have an average for them. If you pay $300 for a listing and you get three jobs, you have paid for your listing. And yes, the listing is a business expense and is tax deductible. How much of the revenue of new sales should you put into advertising? I say between 2% and 10%. So, if you pay $300 per year, that advertising should yield you $3000 to $15000 in new sales over the course of the term of the advertising. If it doesn’t, then you should discontinue whatever you did with that advertising.

How much do top listings cost?
Top listings are not always available. But, if we don’t have a #1 in a particular area, we might have a #2 or #3. EMAIL us for a quote at info@123notary.com if you are interested.

Remote areas:
$250 and up for top spots, but we do discount if you are 123notary certified or have a good track record with us which can bring the price down to $120-200 depending on conditions. Email us for a quote if you are sincerely interested.

Moderate Areas:
$350 and up for top spots. But, we have #2, #3, #4, etc. spots for $150-$300 in most cases. Once again, discounts are given to those who passed the 123notary certification test which only 20% of people pass.

Big Cities:
$500 and up for top spots which are rarely available. However, we normally will have something available, perhaps a fifth spot, or seventh spot. If you buy a fixed spot a few notches down, if people above you drop out due to non-renewal, injury, death, moving out of state, etc., you can take their spot. The proven method for getting on top on 123notary is to slowly but surely move notch by notch up the list. Many people have done it and you can too. We recommend this method because strangers cannot normally buy a top spot straight off as those spots are almost never available, and we give those spots only to people we trust as the service given by those top people affects our reputation.

What should I do before purchasing a top spot?
123notary wants you to get your money’s worth so you will renew year after year. Most of our business is repeat business. Some of our clients are repeat users who have been with us for up to fifteen years. To get a good return on a top listing it is imperative that you pass our 123notary certification test. You should also get some reviews on your listing (ask for them and send a link to your review page.) Additionally, you need a well written notes section — ask for help and we will give you a free makeover and tips. On top of making your listing look good, you should be at the top of your game in Notary knowledge and skills. If you have the right foundation as we call it, your top placed listing will normally be a profitable investment. If you don’t do the proper groundwork, it is a toss-up.

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July 3, 2017

Snapdocs’ Business Model Doesn’t Add Up

Filed under: Advertising — admin @ 9:15 am

SNAPDOCS’ BUSINESS MODEL DOESN’T ADD UP

It was the best of times, and the worst of times. SnapDocs has the best technology but the worst notaries. Their business model should last as long as the careers of the accountants who gave Warren Beatty the wrong envelope. A chain of Notaries is as good as its weakest link. Just ask the crummiest McDonalds about that. So in the long run, how good can SnapDocs’ service be?

Two out of three notaries interviewed can’t stand them. And these weren’t SNAP decisions! Will SnapDocs’ ship come in, or did it never leave the docks? Hold on – I’m getting a text. Let’s see… thirty dollars for a signing a hundred miles away, with two hundred pages and 120 fax backs… no thanks! Four out of five notaries surveyed agree that one out of five notaries… is an idiot! And recommend sugarless gum for the borrowers who step in it on their way to a signing.

On the other hand (apologies to the amputees) one out of three notaries (and I was never great at fractions) really like the convenience and quantity of work they get from SnapDocs. And the signing companies love the technology and the convenience. But the love won’t last any longer than the rescission period if they don’t maintain critical mass. The question is… with such a small number of notaries who like them, can this business model last over the long haul? Another factor to consider is that out of SnapDocs’ roughly 6000 notaries, only about 800 of them have logged in in the last thirty days. SnapDocs’ technology can text dozens of nearby notaries, but if each area averages only 7 notaries that actually log in, how effective can this technology be if a critical mass of notaries aren’t cooperating with it?

We also notice SnapDocs’ web stats were down 70% in December, while 123notary was only down 25%.How long before their business model SNAPS?

Whoops, I’m getting another text. Can’t you see I’m driving??

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June 19, 2017

Which Notary directories get high paying signings?

Filed under: Advertising — Tags: , , , , — admin @ 10:45 pm

Which Notary directories can help you get $150 jobs? Which Notary directory will help you get a high quantity of work. Which Notary directory will get you nicer clients? Here are some answers.

123notary — email us for a quote at info@123notary.com
123notary is a directory that refines its information daily. We attract all types of Notaries, but refine our list to put the absolute cream of the crop at the top of search results by using a complicated algorithm. This is why we are popular with Title companies and attract more high paying work than all other directories combined! Experienced Notaries on 123notary average $110 per signing. Disclaimer: Not all jobs from 123notary are amazing, but the percentage of good ones is higher than other directories, which puts you in a position to filter out the undesirable companies.

We put roughly 300 new notaries online every month and then take off half of the free new listings that have bad stats. We also have to remove older listings where the Notaries have become unresponsive. This constant refinement has made us the most reliable source for accurate information of any Notary directory.

123notary offers top placed listings in your county. All you have to do is email us at info@123notary.com and ask us for a quote for a high position in your area. Notaries with a top spot on 123notary get an exponentially higher quality of work as well as more total offers.

NotaryRotary
They are famous for their forum which is the most popular in the industry. Their directory is easy to use as it shows results in order of proximity to the search zip code. NotaryRotary focuses on closeness rather than on the quality or knowledge legal of the Notary. NotaryRotary gets a little bit of high paying Title Company work, but mostly signing company work.

SnapDocs
SnapDocs is a clearinghouse for the lowest paid and most undignified Notary work out there. Notaries get cattle calls via mass texts to all Notaries in the area for low paying jobs that often only pay $50 or $60 per signing. If you are a beginner and want to get your feet wet then try them. However, Notaries with experience are dropping off this medium like flies!

NotaryCafe
This is a much smaller directory that capitalizes on quality Notaries. Jobs are often higher paying, but there are not a lot of jobs to go around. Quantity is not a specialty of NotaryCafe unfortunately, but we still recommend them to more experienced Notaries.

SigningAgent.com
NNA’s directory has a lot of Notaries. Most of the Notaries are newer while there are a few experienced ones on board. The high point of this directory is that you can see the dates when Notaries became NNA certified and/or background screened which means a lot to signing companies. However, this company has not generated that much work for signing agents for years.

You might also like:

The state of Notary advertising in 2016
http://blog.123notary.com/?p=16738

Best virtual comedy 2016 edition
http://blog.123notary.com/?p=17693A comprehensive guide to Notary pricing
http://blog.123notary.com/?p=16504

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April 24, 2017

If everyone complains about Snapdocs, why do they continue to grow?

Filed under: Advertising — Tags: — admin @ 7:07 am

Despite constant bickering on the part of Notaries, Snapdocs continues to grow. Perhaps it is the convenience. You can send a message to twenty people simultaneously. But, it’s not convenient for the Notaries, and they don’t get paid well either.

Should Notaries continue to be signed up on Snapdocs? If they are desperate! It just seems like a huge headache. But, if you thrive on quantity of low paying and annoying jobs, it sounds like low-ball heaven.

The fact is that Snapdocs grew all year. They had a slow month in August or September according to some webstats I saw. I have no idea why. Perhaps some technical issues? Or perhaps their competitors (me) did something good!

How long will Notaries put up with cattle calls, low fees, fax backs and micromanaging? And how much will Snapdocs continue to grow?

123notary is going to have to compete a little harder and add some new high-tech features to regain some of the market share lost to Snapdocs. But, what type of features will we use? Find out!

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March 29, 2017

Names for Notary businesses that can get you in trouble

Filed under: Advertising — admin @ 7:25 am

In general, we recommend certain types of names for Notary businesses.

Geo-Keywords
The name can include a geographical keyword such as the name of your city, state, or region such as Los Angeles Notary Services or Koreatown Mobile Notary.

Professional Keywords
It can also be more professional oriented such as Karen’s Signing Services, or Notary Pro to Go. One successful Notary used the name After Hours Notary, At Your Service Mobile Notary, Notary at your Door, etc.

But, what if you got yourself in trouble picking the wrong name?
Many Notaries use generic business names that nobody will associate with the profession like LMT Services. I would not want to hire them to be my Notary because their name doesn’t gel with the profession. You need what I call anchor keywords to tie in your business with the work being done and/or the area it is being done.

Names that might get you in trouble!
You could also name your business First American Notary and probably get sued by one of our nation’s largest title companies. If you used the same name a signing company used, that causes trouble too. Many companies pick names that are very similar to other company names and get mistaken for each other. National Signers, National Signing Solutions, National Notary Service, Signing National, etc. You can see. So, if you pick a name, try to avoid using words that other services use. Be unique, classy, and relevant to your profession and perhaps to your area. You could use a hotel-like strategy for naming your business like Comfort Notary, Quality Notary, or Holiday Notary. I don’t think those names would serve you well, but who knows. Then there is USA Notary which is too generic and national and not specific to a particular area. Canada Notary would be in the wrong country. Inuit Notary would be good in Alaska, but not anywhere else. Hopi Notary might be good in Arizona, but the tribal leaders might object — just make sure they don’t put a curse on you! Star Notary Service is too generic, but what about Celebrity Notary Service? Royal Notary doesn’t make sense because we have no royalty in America.

Here are some names of Notary businesses our Notaries have:

A1 Notary Services — Will get you up high in the yellow pages. But, might get you confused with steak sauce.
Bay Area Notary — Great name, and has been in business for over a decade.
SOMA Mobile Notary — What does SOMA stand for?
Golden Gate Mobile Notary & Apostille — Sounds like they definitely go to Marin County.
Affordable Notary — Will they be classy enough for my needs?
The Notary To Call — This one has 33 reviews. Sounds like they really are the Notary to Call.
TheBestNotary.Net — He did well with his business.
Arden Mobile Notary Service — It’s a name, but not flashy.
Diamond Star Notaries — Okay
Sunshine Notary Service — Warm and inviting, but do they do late night service?
Dash Notary — Sounds like a good bet if you are in a hurry.
CA Notary Services — They did well in business, but California is a huge state. I prefer a more pinpointed regional name.
One-Call Closing Services, LLC — Exciting. You just call them once and the job is as good as done.
On Call Closing Services — They are waiting for you. Sounds like they take their phone to bed with them.
Denver Metro Notary — A geographically informative name. I know their coverage areas just by the name alone.
Signed-N-Sealed — Very professional sounding.
I & S Notary and Wedding Services, LLC — I’d prefer IB + SD Notary & Wedding; sounds more romantic.
D & D Document — Easy to remember and gets to the point.
1-2-3 Spanish Notary — I prefer 1-2-3 Notary en Espanol if you want to appeal to the prospective clients.
Mobile Notary Services — Very generic; bad name! Probably not even registered with the county clerk.
The S and S Group — Sounds like they don’t do notary work as their main forte.
Indiana Mobile Closers — Statewide coverage? Cool
Notary Mobile Plus — Gets the idea across.
C & S Mobile Closers — Sounds like a generic name like JB Trucking.
Drive by Notary — Sounds like they do notary jobs but do drive by shootings on the side.
DJ Mobile Notary — Someone’s initials at use here.
Emily The Notary — Classy and charming.

So, what are my favorite names?
Emily The Notary — This is a personal and easy to remember name that connects you with the person’s name and what they do. It is simple for the brain to process too.
Dash Notary — This name captures the character of our industry. We live on the edge, always ready to rush off to a signing at the last minute. It is not so different from the term Minute Man which is popular in Massachusetts where we used to have Minute Men.
Golden Gate Mobile Notary & Apostille — This name incorporates a world-class local geographical icon with the notary business. Very classy and relevant to our profession, but with a $6 toll going South (ouch.)

What are your favorite names? Feel free to comment!

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March 6, 2017

How do I advertise as a Notary Public?

Filed under: Advertising — admin @ 9:34 pm

General Advertising
If you are a Notary Public or a Mobile Notary Public, it is critical that clients know how to find you. Some Notaries have a store front. In such a case, you just put a large sign saying Notary Public. You could put a sign on your car saying Notary Public and a phone number as well. It’s generally a good idea to pass our business cards to people in the neighborhood or your town so they know where to go if they need a Notary. Additionally hospitals and nursing homes need Notaries regularly.

Yellow Pages
The yellow pages online and offline sometimes get good results for Mobile Notaries although not always.You can gets out various yellow pages and see which ones get results.

Online Directories
These days, the way mobile notaries get most of their work is through online directories. 123notary, Notary Rotary, and Snapdocs and the three most popular in 2016. 123notary offers free listings, but also has paid listings where you can be at the top of the list in your area. Notary Rotary also has free and paid listings and lists Notaries in order of proximity to the zip code being queried. Snapdocs charges the Lender or Signing Company a small fee ($8 last I heard) to seach for a Notary and send docs using their system. Snapdocs pays Notaries the least and has cattle calls via text to alert mass amounts of Notaries for each job. But, on a brighter note, it is a great opportunity for newer Notaries to get work.

Websites
A Notary website of your own can be a huge money drain. On the other hand, it is a great way to show the world you are serious about the business and show all of your specialties, contact information, and more.

That is pretty much it as far as how you advertise as a Notary Public. If you have any further questions, email us at info@123notary.com

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