SNAPDOCS’ BUSINESS MODEL DOESN’T ADD UP
It was the best of times, and the worst of times. SnapDocs has the best technology but the worst notaries. Their business model should last as long as the careers of the accountants who gave Warren Beatty the wrong envelope. A chain of Notaries is as good as its weakest link. Just ask the crummiest McDonalds about that. So in the long run, how good can SnapDocs’ service be?
Two out of three notaries interviewed can’t stand them. And these weren’t SNAP decisions! Will SnapDocs’ ship come in, or did it never leave the docks? Hold on – I’m getting a text. Let’s see… thirty dollars for a signing a hundred miles away, with two hundred pages and 120 fax backs… no thanks! Four out of five notaries surveyed agree that one out of five notaries… is an idiot! And recommend sugarless gum for the borrowers who step in it on their way to a signing.
On the other hand (apologies to the amputees) one out of three notaries (and I was never great at fractions) really like the convenience and quantity of work they get from SnapDocs. And the signing companies love the technology and the convenience. But the love won’t last any longer than the rescission period if they don’t maintain critical mass. The question is… with such a small number of notaries who like them, can this business model last over the long haul? Another factor to consider is that out of SnapDocs’ roughly 6000 notaries, only about 800 of them have logged in in the last thirty days. SnapDocs’ technology can text dozens of nearby notaries, but if each area averages only 7 notaries that actually log in, how effective can this technology be if a critical mass of notaries aren’t cooperating with it?
We also notice SnapDocs’ web stats were down 70% in December, while 123notary was only down 25%.How long before their business model SNAPS?
Whoops, I’m getting another text. Can’t you see I’m driving??
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