May 2015 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
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May 11, 2015

Here is an easy way to make $4000 more per year

Most notaries are complaining that there is not enough work to go around. They are right — there isn’t. However, there are certain people who get most of the work when there is work. The trick is to become one of those people. The listings that get the most work have a few reviews from satisfied clients, a great notes section, a company name, high placement, and last but not least — 123notary certification.

But, I don’t “Need” your certification. I’m already “certified!”
Unfortunately for you, the people who use our site do not reward notaries for being NNA certified. This is not my decision, it is theirs. NNA certified notaries on 123notary get no more or no less business than any of our other notaries. However, those certified by 123notary get 78% more clicks and more than double (2.5x) the new jobs (generated from our site) than those who aren’t. More than double sounds good to me.

From 3 jobs per week to 3 jobs per day
A few years ago when the economy was better, one notary raved to us that the minute he passed our certification test, he went from getting three jobs per week to three jobs per day. That is phenomenal, and a true story. His luck was considerably better than most other notaries, but statistically, the other notaries did quite well too.

15-100 jobs a year is average
Although the industry is slow, notaries with a p#10 preferential spot on 123notary get around 15-100 jobs per year based on people who we talk to in those positions. Those who get less than that either have already dropped out or will soon drop out. Consider that you are on the low end of the totempole getting 15 jobs a year and our certification helps you get 36 jobs per year. You would be making an additional $2000 per year as a result of your two hours of effort studying and taking our test. That is $1000 per hour assuming you drop out after a single year.

How would the average notary benefit from 123notary certification?
Let’s assume that the average notary stays on 123notary for three years which is somewhat true. The actual number of years for paying listings is around that level although free listings sometimes get removed prematurely if they have bad stats. Let’s say that our average uncertified notary gets 30 jobs per year from our site. Getting certified would raise that total statistically to 75 jobs which is 45 additional jobs which would account for around $4000 extra income in a year. So, multiply three years by $4000 and you get $12000.

Your time is worth $6000 per hour studying for our cert test.
Over the life of your career, the average notary would get $12,000 more income as a result of passing our test which takes about two hours in study time, plus a 6.5 minute online test. Two hours of your time will net you $12,000 in the next several years. It is like a goose that lays golden eggs.

But, you are busy.
What else are you doing that is more important? Many notaries are too busy to do something worth $6000 per hour and get offended when I mention that what they are doing “might” be slightly less important or valuable than studying for our test. What are you doing and what is the value of that work?

Studying for our test: $6000 per hour in long term financial benefit (before expenses)
Doing a notary job: $15-40 per hour (after expenses)
Daydreaming: Zero
Going to a birthday party: Zero
Cleaning house: Zero
Browsing Facebook: Zero
Getting a neck tattoo: Varies

The bottom line is that you clutter your life with tasks which are not optimally valuable, so when an important task needs to be done, you simply don’t have time. My suggestion is that you schedule your other work around your important tasks, rather than putting off the important tasks, otherwise you’ll never get ahead. Schedule your study time in your calendar, make sure your passwords work, and just do it. It might be safer to schedule three non-consecutive days just in case you need more time or have technical difficulties.

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Elite certification will benefit you for the rest of your life
http://blog.123notary.com/?p=20770

Compilation of certification posts
http://blog.123notary.com/?p=16264

NNA signers who failed our test
http://blog.123notary.com/?p=892

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