All about 123notary — who we are, advertising with us, and how we started.
Many people know that 123notary is the one venue to advertise your Mobile Notary service that systematically gets results. We are the go-to site for notary advertising. Some people rave about the results we get. Others complain about how they don’t like our sometimes strict policies. But, almost all love the zany stories and helpful tips in our blog. So, let’s break it down how 123notary got started, and what we do.
The History of 123notary
123notary started back in 1999 and was originally designed to be an advertising site just for Jeremy. The other sites weren’t getting him enough business, so it was time to take control of advertising so there would be enough work. As time went on, the site graduated from being a purely Southern California directory covering only five counties to covering all of California. By 2001, we covered the entire United States.
Building up 123notary from scratch
We started this directory knowing almost nothing about the directory business. We just put a bunch of names and numbers on a list. Little did we realize that there is a lot more to running a directory than that. We realized we needed critical mass, so we added more than a thousand names to the list. Along with a bunch of other technical realizations about placement levels for additional counties, zip search results, etc., we realized that people drop out. As people drop out of the Notary business, we need new Notaries dropping in. My huge project adding 1000 Notaries to the list was something that would have to be repeated. So, a few years later, I added more people. Our numbers went up, and then month by month the numbers went down. This arduous process of adding names to the list would have to be repeated once again as our stats kept going down. After a while, it became a realization that we needed an organized way to keep our numbers up. So, I decided to create a monthly plan to add new Notaries to our list every month, and remove defunct listings every month as well. That system worked miracles and from that day forward, 123notary maintained a steady quantity of Notaries around 6200-7400.
Amazing breakthroughs in 2008 & 2009
Additionally, in 2008, the online advertising with Google Adwords started to get a lot more expensive. It was necessary to find a more cost-effective way to get clicks. Learning SEO was something that took a few years, but with a fantastic programmer named Mark, Jeremy was able to learn the art of SEO and get 123notary double the clicks it was getting before. The following year (2009) Mitch got Jeremy started on blogging and social media which again worked wonders for 123notary’s SEO, although that miracle took years to unfold.
What is 123notary now?
123notary is a the premiere Notary directory in the industry. No other directory has as high a quality of Notaries or gets as much traffic. We keep more information on our Notaries than any other directory. We have the general contact info, hours of operation, but also get into Notary specialties such as Reverse Mortgages, Hospital Signings, Immigration Documents, E&O insurance, Foreign Languages, and more. Additionally, 123notary goes through and helps Notaries edit their notes sections to make them easier to read and more informative. 123notary gets about 170,000 visitors per month and has about 6900 Notaries on board as of June, 2016.
Advertising
You can advertise with 123notary as a Mobile Notary for as little as $59 per year. Although we offer FREE listings which appear at the bottom of the search results, you can also elect to get a preferential listing for $99 or be #1 on the search results for a quoted price which might range from $200 on up depending on the area.
eCourses
123notary also sells loan signing certification courses and combos. Our most popular is the LS#3 combo which gives a thorough guide to loan signing, keeping records, marketing your services, examples of loan documents, and more. You can get a physical book or an ecourse. Read the course description!
How do I do well on 123notary?
To do well on 123notary requires more than just paying us an annual fee. You need to maintain your listing a little bit too, but it isn’t rocket science, and you have experienced professionals who are here to help at no extra cost. You need to write an amazing notes section about your experience, what’s unique about you, equipment, memberships, coverage areas, etc. We will help you edit your notes section at no cost to make it better organized and attractive. You also need reviews from your satisfied clients on your listing. All you have to do is ask, and email them a link, and some (but, unfortunately not all) of them will write you a review. A few reviews are like gold and will magically transform your listing as that is what the users want to see.
Help is always there when you advertise with 123notary
Other directories just take your money and leave you on your own. At 123notary, you can email us or call our 888 number for help. We give help with passwords for your listing, or ecourse. We also give free marketing and technical tips if you have a question. We’ll help brush up your listing at no cost as well as help you choose a business name — at at no cost if you have a paid listing with us!
Our Newsletter
In addition to providing advertising and courses, 123notary also has a free newsletter which has more than 5000 followers. Our newsletter is a free source of great industry information and laughs as well. We have articles about new signing companies, signing company gossip, technical signing agent tips, mobile notary marketing tips, and also comedy articles especially written for the Notary industry. No other newsletter provides the same diversity or quality of articles as we do. So, email us at info@123notary.com to sign up today!
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123notary behind the scenes
123notary behind the scenes
All of you know what 123notary Notary Directory looks like on the surface, and you know what some of the rules are, and if the site works for you or not. But, have you ever wondered how 123notary is run? We are not a typical company to say the least. I have read books about Starbucks and how they do it, and Cliffbar as well. Their stories are unique and interesting. But, 123notary’s story is interesting too!
When we started
123notary started as a Notary Directory in 1999 on a shoestring in the ashes of the .net bust. It was my idea after seeing how the NNA’s signing agent directory was not always easy to use. I noticed that if you needed a notary in a particular county, that if nobody was in that county and you didn’t know the names of neighboring counties, you would not be able to use their site without an atlas to find out what the neighboring counties names were. Few of us carry a nationwide atlas with us. So, I wanted to start a directory with more features than the other guys. Also, I needed a way to market my own personal notary services as yellow pages were really expensive.
You can read about our growth in other blog entries and our about us page. We started as a California only directory, and then slowly spread out into other states. But, one of our notaries pointed out, that we should tell everyone how 123notary is run NOW.
How were we run in previous years?
I started out doing everything myself. My father helped with programming our Notary Directory back in 2001, but then we hired a local programming house to handle the programming after that. Business was very slow until 2003 when overnight in March, things just started to take off. Revenue multiplied by ten, and the phone was ringing off the hook. I found that working 12 hours a day was crazy and I couldn’t handle it for long. A lady named Carmen bought a course from me and kept calling asking me questions about loan signing. We spent a lot of time talking. I found that she was so smart and people saavy, that I wanted to hire her. She was very resistant at first, but I talked her into it. She was very busy doing signings for several years, and didn’t go full time with us until 2006. I started taking it easy in 2006 and 2007 because I was exhausted from all of the hard work. I wanted to meditate more and do more hiking. Then, in 2008, I started to work on optimization. I worked very hard, and through good strategy and hard work, brought a lot more traffic to the site.
How are we run now?
Most companies have an office and are centralized. 123notary has no office and no employees. I work at home on my computer and my cell phone. I don’t even have a landline because our building has some problems with the phone lines getting scrambled, and they couldn’t fix my line. Carmen is a subcontractor paid on commission and works from her home roughly 4 miles from me. Additionally, I travel quite a bit, and do a lot of my work on the road from Northern California. I sometimes go overseas and have been to Europe and India where I did my work at internet cafes.
Who does what?
Carmen is the person people are more familiar with, because she is in the front lines. Carmen does incoming phones and answers everyone’s questions. I do most of the emails and outgoing phone calls myself. But, there are more people involved in 123notary’s functionality that we can not ignore. There are programmers. We have a team in Los Angeles, and another team in India. Additionally, we have a company in El Monte who is helping us with social media including Twitter, Facebook, Linked In, and Blogging which really helps keep search traffic coming in so you guys can get work. Once in a while I hire someone to do outgoing phone calls for welcome calls and update calls as well.
What else?
Where are our servers? — one person asked. We have a server at a programmer’s office in El Monte, with a backup server in Dallas, TX in a data center. It would take a tsumani, earthquake, and WW3 all combined to take our servers down. There is a lady in downtown Los Angeles who helps us a little bit with artwork. Communication is hard, as I only know 30 words in Korean, and she only knows 30 words in English — but, we work well as a team because she is so talented and efficient!
What is a typical day like for Carmen?
For Carmen, she answers the phone all day long, sends passwords, and takes orders. It is pretty much the same every day, but at the end of the month, there are far more phone calls and it gets crazy. Carmen gets about 25 calls a day on regular days, but at the end of the month it could be double easily.
What is a typical day like for Jeremy?
For me, I answer emails first, then process orders and mark people as renewed who paid their bills. I do a small email blast every day or two to tell people about what is going on in our blog, or a reminder to update or renew. Additionally, I write tons of blog entries, and do phone calls to people who are renewing soon. I have to supervise programmers in America and in India, so that can be time consuming and frustrating if they don’t understand my complicated instructions. Additionally, I write for our Facebook campaign and Twitter too. I have to come up with strategies for optimizing and detailed plans for modifying programming. There are many internal formulas in 123notary that help us to know which notaries have better stats, and that takes a lot of thinking to plan. I typically will work seven days a week for a few weeks, and then take a week off in the mountains. I find Los Angeles to be too stressful for me, so I need fresh air, streams and mountains to bring me back to my inner rhythm.
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