We wrote a similar article on this aspect of Notary advertising a few years ago. I think it was very helpful. But, let me structure this article as a quick tips article with itemized things to add to your notes section. The basic idea is that if you have no experience, you cannot talk about what you’ve already done. So, talk about what you are willing to do, where you go, or what training you have had.
Don’t write three paragraphs telling us how many years of experience your mentor has otherwise we’ll stop looking at your profile and start looking at your mentor’s profile. Remember, you are selling yourself, not your mentor.
Don’t write six paragraphs telling us about your Real Estate career as nobody is hiring you as a Realtor on 123notary.com. That is something to write a single line about LOWER in your notes.
Don’t waste space telling us how you respect the integrity of the transaction and how confidentiality of the transaction is of utmost importance. That tells us nothing except that you are claiming not to be a conman.
Don’t tell us how important it is to hire a Notary who is experienced and knowledgable. You think the browsers don’t already know this? They have hired tens of thousands of Notaries and are hiring Notaries daily. They know what is important, the question is, are you the kind of Notary they want?
Don’t write two paragraphs about how you are a new mom. People will assume that when they call you they’ll hear screaming in the background. Focus on Notary work.
Don’t use adjectives. people who claim to be reliable, responsible, experienced, professional, accurate, etc., are people who have nothing good to say about themselves who compensate by using a bunch of unverifiable claims about themselves which are usually not true. Experts who hire Notaries see through the nonsense faster than you can say, “skip my listing.” So, don’t use adjectives unless you can back them up with real information. So, what should you write about?
Basic information should go at the top of your notes section. If you bury the most critical information where nobody can find it, they won’t hire you. Pertinent knowledge, radius, and special services are what people need to know about first. Don’t bury this in a long paragraph about how wonderful you are!
Last Minute Signings — It is sometimes hard to find someone who accepts signings at the last minute. If you do, that really helps.
Hours — Letting the world know how early you start and how late you finish can really help.
Languages — Fluent in Thai? Let them know. There is more demand for Spanish and Vietnamese though based on word on the street. Also let us know if you are fluent, or only conversational. If you cannot get through a signing with your language, save us the trouble and don’t mention it.
Hospitals & Jails — Most Notaries aren’t experienced with these types of signings which are more demanding. Let people know if you do.
100 mile Radius — Most Notaries are wishy-washy about how far they go. They have three paragraphs of information about exceptions to the rule like if their coffee wasn’t good that morning, they won’t go too far into Morgan County, but if you pay extra they might consider Strantom County. Just list your radius and your counties without all of the hype please. Nobody has time for this.
Counties Covered — List as many counties as you can if you want to get lots of jobs. If you cover counties that nobody else does, even if it is a long drive, you might get a lot of new clients as a result.
Loans & Documents — List all types of documents or loans you know how to sign including types of loans. Most Notaries say they are familiar with most legal documents. This is vague. It is better to list the top several legal documents you see a lot of.
Catchy Phrase — Sometimes a catchy phrase about yourself, your business or service can win the game. Often it is a one-liner that is artfully phrased and catches people’s attention. Don’t bore them with fluff, dazzle them with class!
About You — What is unique about your service or about you that the reader might want to hear?
All of us have some type of experience. Mortgage and Escrow are the most valuable. Real Estate experience doesn’t translate into being a better Notary, and doesn’t make you that familiar with the documents despite what you may think or claim. However, you can mention it in a one liner. Mention other experience, but don’t write paragraphs on it. Keep it short. Military and Police experience are actually very helpful if you are a signer. That way you can keep the peace and use real bullet points in your notes sections!
Mortgage Experience — List any pertinent past experience, particularly if it is in Mortgage, Escrow, or Legal. Don’t be vague about the experience either. If you say you have experience in the legal industry we’ll assume you were a janitor or secretary. If you were a legal assistant, then say so.
Unrelated Experience — You can mention what you used to do for a living. It might be impressive if you were a bank president or dictator of a small country.
Military — If you were in the military, say so. That might prove that you are careful or on time.
Police — If you were in the police, that proves you know how to deal with difficult situations and crazy people. Mention it.
The bottom of your notes section should list all of your “other” information in an easy to read format. Some people use bullet points, and others just list it clearly so it is easy to read. Do NOT put this information in a long jumbled paragraph please.
Certifications — Are you NNA certified, Notary2Pro Certified? Say so
Memberships — Are you an NNA or AAN member? What about PAN or NotaryCafe? List all memberships.
E&O Insurance — Tell us how much you have. Some people only have $15,000 while some have a million.
Equipment— Is your printer a specific brand? Is it dual or triple tray? Does it print 200 pages per minute? Say so.
Closing Phrase — Thanks for visiting my profile on 123notary. I hope to hear from you soon. But, put it in your own words so it sounds a little more unique.
Uniqueness — Uniquess really counts. People who hire Notaries have read through thousands of profiles. If yours is unique and factual, you will stand out in a very positive way as most other people’s notes are jumbled, disorganized, and have no interesting information. Additionally, many of the others ramble on and on about how they value integrity which is a useless and unverifiable claim that is a waste of the readers time. If you waste the readers time, they are statistically less likely to use you. Give them unique and factual information and win the game. Many beginners do quite well on 123notary, especially those who express themselves well.
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You want to get paid well as a Notary, but do you merit a good rate?
Most Notaries are complaining about how poorly they get paid and all of the headaches like fax backs, micromanagement, and hassles they have to put up with. The reason for the micromanaging and fax backs is that someone could lose their loan and their lock if there is a mistake. Notaries make mistakes more than they care to admit, especially the new ones. So, signing companies are forced to check up on Notaries. But, you’re not like those other Notaries, right? Prove it!
Most Notaries do not want to pass the 123notary certification test. They passed the NNA certification test or some other tests, but don’t want to take the trouble to pass ours. When I ask them questions over the phone, they typically try to pass themselves off as knowing it all and then fail my test miserably. For such a large group of people to be anti-knowledge is really bad. You are a professional, it behooves you to study up and know your technical data inside out. Know your Notary procedures inside out. Know your signing agent knowledge inside out. Not just some of it — all of it.
If you have signed a few thousand loans, have good connections, and are certified by several agencies, you are beginning to merit good pay. Those who are 123notary elite certified average $116 per signing which is a lot more than those who are not. Many beginners average $80 per signing, or at least that is my guestimate.
You can learn more about being a good Notary by reading the technical articles in our blog and in NNA’s blog. You can study up on your state’s handbook. There is a lot you can do to become a better Notary. Getting reviews on your listing and polishing up your notes section help your image as well. If you want to get paid well — merit the good pay and it will come.
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