Based on previous number crunching sessions, I learned that those who do well on our certification tests or email quizzes tend to do well in life and getting clicks, jobs, etc. Knowledge is power — and you must make sure never to misuse your power. Just kidding — you can misuse it. Just don’t do anything illegal.
20% More Clicks?
However! I decided to learn if any particular questions influence your fate more than other questions and I was blown away by what I found. I analyzed about 30 listings that had taken my email quiz. I learned that people who answered questions about how to ID a person correctly did a lot better on click results. Those who followed directions fared well too. Those who could give proper oaths got more clicks as well. With these questions, a single correctly answered question resulted in 20% more clicks — wow!
The Fedex Question
But, there was one question where you got more clicks by answering it wrong — what gives? It was my infamous drop the package question that most people to this day disagree with me about. Basically, if you almost finish a signing, but the signer refuses to sign a particular disclosure, you call your contact person, send texts, leave messages, etc., but don’t hear back from him, then what? How long do you wait to drop the package because of a single non-notary document that is sitting on the borrower’s table after you leave?
My answer is that ideally you should wait 90 minutes from your initial message, and feel free to keep calling after that. Drop it, because if you don’t, you might forget to drop it, get sidetracked by another last minute job, get in an accident, or get caught up in something else. If you don’t drop it, chances are the docs will go back at least one day late and you will get in trouble. But, there is a one percent chance it will be two or more days late for a variety of reasons in which case you will be in big big trouble.
Most Notaries prefer to wait until right before pick up at Fedex and then drop the package or wait until they get a return call. If the Loan Officer is in the hospital, you might never get that return call, meanwhile the loan docs will be collecting dust in your car. These situations happen, although not that often
The irony is that those who answered this wrong according to my analysis, who held on to the documents got a lot more clicks as a result. But, why? I feel that these Notaries exhibited conscientiousness by waiting for instructions even though it was not in good judgement to do so. They exhibited caring and responsibility to do a wrong thing that seemed like a right thing. However, I feel that these Notaries did not think the situation through carefully and are more likely to get their clients in trouble in the long run.
It is my practice to elevate free listings higher on the list if they get high clicks, and then to lower their placement if they score poorly on my quizzes. It looks like this is the ideal question for those with high clicks who are a danger to the public who need their placement lowered.
My Question to Myself
My question to myself is — should I not ask questions that lower your clicks by answering them correctly, or ask more questions with the same attribute, or not care either way? After all, I am measuring the safety of the notary and not how popular they are by quizzing them so why should it matter? Hmm. A question to chew on.