Why Notaries Don’t Last: DO Something
Some of our notaries invariably give up because they are tired–or get tired because they have given up–on themselves. They seem to feel that just being listed on a database–without really trying to say anything intriguing in the Notes section or give any details on why they should be hired over other notaries–is all they have to do. Then, they have a few companies who pay them too little, ask them to drive too far… or do not pay them at all.
One notary whose Notes section says virtually nothing reported he does not get any work– or does not get paid when he does take on work! He told me, “I have become a target for morons. Everyone who calls me wants me to do a job 100 miles away for next to nothing.” Well–if he takes the job–and continues taking jobs from a company that does not pay him–just who is the moron?
A top title company owner recently told me, “I like it when notaries tell right at the beginning of their Notes how many loans they have signed. Years as a notary does not tell me how many loans they have signed or anything about them.”
I understand that inexperienced notaries must start somewhere, and do not feel they have anything to say to promote themselves. But be pro-active and look at a few other listings to see what notaries say in their Notes sections. Don’t just sit there, waiting for the phone to ring. YES: companies DO read your Notes…particularly the opening lines, which become the thumbnail for the search results. The best companies will not hire a notary who has errors in the Notes, by the way. Also, if all you say at the beginning is “Hi, my name is Benny,” you are wasting good space. Open with your # of loans signed and follow with a description that will make me want to call you. Tell us about your technology, memberships, and degrees. Read on.
A few tips to avoid burnout or getting burned:
> Think about whatever there is in your experience and background that makes you detail-oriented, reliable, and punctual. Tell us THAT–instead of just listing adjectives. For example, if you have a degree or experience in accounting– Say! For example: “MA in Marketing, 10 years in accounting: I prepare every loan as if it were my own tax return.”
> Update your Notes and # of loans signed frequently. As you gain experience, take a look at your Notes. Add any degrees or info that would help someone choose you.
> Find a few companies to write positive reviews of your notary work. Companies trust notaries with a few reviews. If someone has hired you–let that company write a brief review, and use that review to get more work. Or maybe someone you did a routine notarization for will write a review. Right above your name on your notary page is the link to send someone to write a review. Reviews work: http://blog.123notary.com/?p=3902
> Get the 123 certification. Companies know our test is timed and focused, and you will get more calls if you are certified plus have good Notes…and a few reviews. This is just what the stats show about who gets work on 123notary. Those who get our certification move way ahead quickly. It’s just a fact.
> USE 123notary to the max: in the upper right corner of the home page, there is a link you can click on: signing company lists. Check out which ones have good reviews and PAY well…and market yourself to them after you have updated your Notes. You will be pleasantly surprised.
> If you are doing all these things–you will have much more confidence on the phone when someone calls you.
Take a few hours a week and try at least one of these strategies. Before you become bitter because no one calls you or pays you– take a look at what you can do to stand out.
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