There are a few people in particular Notary agencies who do a certain degree of motivational speaking for Notaries. Normally they do this for the purpose of sales, or in my case to get you to study harder and write more in your notes sections. But, what if there were someone who specialized in Notarial motivational speaking? What would his name be? How about Chad Robbins, and we can pretend he is a distant cousin of my favorite motivational speaker Tony Robbins.
Chad never did well in school, or anything else he tried. He was failing in life. The only thing he had in his favor was that he was motivated, and could get other people motivated. He was at a job interview, and there were twelve others in the waiting room. He got them all pumped up for the interview, so that one of them got the job, but he did not. He couldn’t figure out what to do with his life. Years went by doing dead end jobs. He languished in despair, contemplated suicide, and moped around. Finally, out of the blue, someone came to him and said, “Why don’t you become a motivational speaker for Notaries?” He said, “Great, but what’s a Notary?” So, he took the 123notary certification course after becoming a Notary and signed up on 123notary.com — at least in the story he did. He learned from Jeremy how to motivate Notaries to greatness and decided to work with that and expand upon it. He became the greatest Notary motivational speaker ever.
CHAD: Working on that notes section will reward you for the rest of your career.
NOTARY: I know, I know, I know.
CHAD: What are you doing that is more important than creating that benefit for yourself which will probably translate into tens of thousands in extra revenue over the next ten years.
NOTARY: I have to clean the house and I have an assignment tomorrow.
CHAD: Will the assignment pay you $10,000?
NOTARY: No, of course not. They don’t pay enough. I’m only getting $60 if they pay me.
CHAD: If I had $1000 in my right hand that you could have if you wrote a good notes section and $20 in my left hand that I would just give you now, which would you take.
NOTARY: That’s easy, the $20 in the left hand so I would have time to do my crummy $60 signing tomorrow.
CHAD: You are a difficult case. It only takes a few hours of reading and modifying your notes to have a listing that stands out. If you don’t, you might get ignored and not even be able to survive in the Notary business.
NOTARY: Motivating with fear. Okay, you win. I’ll postpone the laundry, but if I get another $60 signing, I’ll take it before I complete my notes so that I have something to whine about.
CHAD: Good. Read the “Your notes section” category in the 123notary blog for tips and take notes. With your experience of 500 loans signed you will have something to talk about for sure.
——– (end of scene)
CHAD: Linda, you are a new Notary, but you have no certifications. How will you stand out with potential clients?
LINDA: Oh, I’m certified by the State of New Hampshire.
CHAD: That’s not a certification, that is a commission. Getting a loan signing certification from one or more of the three best programs will help attract serious clients. It takes some work, but that work is what is going to jump start your career.
LINDA: I don’t have time. I have a $40 signing tomorrow. They are ripping me off.
CHAD: With no certifications and no experience you are lucky that people are even giving you a chance. The time you invest in Notary education will come back to you for the rest of your career. It only takes an hour per day for a month or two and you can be solid in your knowledge. That normally translates into an average increase of revenue per signing and also a lot more signings.
LINDA: I’ll wait until I’m really bored and then I’ll think about it.
CHAD: Older Notaries who don’t have credentials get used because of name recognition. They have been in the game for years. But, newer Notaries have no credibility at all. Let’s look at the search results on 123notary. Look, see Susie, she has four certifications as a signing agent, is a member of five Notary organizations, wrote a very comprehensive and well organized notes section and has a registered company name. Look at her, and then look at your notes section with your one liner that says, “Hi, my name is Linda. I am a Notary. I will travel. Call me first.” Why would anyone call you, when Suzie looks ten times as good as you.
LINDA: Oh my God, I never saw it that way. You win. I’ll buy the LLS, Notary2Pro and 123notary certifications and start studying. I will not be outdone by another woman!
CHAD: And remember — you need to be PASSIONATE about whatever you are doing. Live with ENTHUSIASM (raises fist in the air.)
LINDA: With me it’s not about passion. It’s about one-up-man-ship. I can’t stand the idea that someone else looks better than me. I’ll outdress her too. You’ll see. What does she wear?
CHAD: It says business casual.
LINDA: Well then I’ll wear fancier business casual or business formal. She will have something to worry about now.
CHAD: I’m not sure what I did. But, I hit the right button by mistake. Motivational speaking is all about pressing people’s emotional buttons. Greed, fear, revenge, passion, one-up-woman-ship, desire, vision, etc. Some people are more noble in their aspirations while others are more jealous, but I’ll get results any way I can.
BOTTOM LINE
If you write a thorough notes section on your listing, ask for help from Jeremy proofreading it, and get a few certifications, you will look really good to the clients. Get a few reviews as well from clients even if they found you somewhere else. The time you invest in bettering your listing could be worth more than $1000 per hour in long term benefits because you might keep your listing for ten years and reap the benefits every day for those ten years which can add up.
It is worth it to sacrifice less critical short term things you want to do for long term goals of studying, and refining your marketing presence. It doesn’t take that much time. If you compare it to the time you invested in high school or college, this is nothing, but the payback is often huge.
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