Notaries are always asking how they can make more money as a signing agent. The answer is that you need to have a step by step process for attaining your goal instead of just wishing (and probably whining.) Most Notaries do not apply themselves and do not have a written marketing plan. Many Notaries read our courses, but the reading is more of skimming and is more for entertainment than for mastering the materials. This wishy-washy approach to a profession is not professional, and that is the key problem. If you do not take this career as a profession, you will not succeed.
1. A professional attitude.
Most Notaries describe themselves as “professional,” but you need to do more than just claim to be professional. You need to understand what the term means intrinsically. Being professional first and foremost means that you are a master of your trade, that you know the ins and outs, and that you spend time reading and mastering the concepts of your trade. You don’t just master some of the concepts, but all that are applicable in your state with no exceptions. Other aspects of being professional include responding to emails with quality answers, being polite, well dressed, doing a good job, etc. Being professional is not rocket science, but requires an attitude of professionality which very few of you have. Taking this business seriously is the prerequisite of being professional.
2. A mastery of skills
Most Notaries think they know everything they need to know about this business and then take offense when I try to ask them anything. I ask questions because I know that 97% of Notaries on my site do not know what they are doing up to a professionally acceptable level. The chance that you are a member of the knowledgeable 3% is exactly 3%. However, if you don’t have our certifications, then the chance of you being in the knowledgeable 3% is less than 1% to be mathematical. 123notary has published free courses for Notary Public basic knowledge, Signing Agent knowledge, and now a Notary Marketing 102 course for your marketing knowledge. I suggest you master the materials for all three. My sales rep Carmen helped someone print out the contents for the first two courses and it was more than 100 pages. I had no idea it was so long. I put these courses together quickly as the knowledge was already in my head.
I suggest studying Notary Public from the NNA as they have a Notary Essentials course and other Notary courses. Your state Notary handbook is another reputable source of knowledge as well as other state created materials, blogs, newsletters, etc.
If you are not a master of all aspects of being a Notary Public, you could not only do poorly in business, but you could end up in jail, get fined, sued, or fired. Not administering Oaths when required to could end up in a felony conviction so don’t treat this profession as a joke because it is a legal support profession and it is dead serious and so am I.
3. Paying your dues
Many Notaries want the high class and high paying work, and some of them get it. But, you have to pay your dues first and then the high paying work will come more and more. You need to do thousands of assignments for low paying companies before you have experience. Additionally, you should be paying attention to every detail of your job during these several thousand jobs including how you communicate on the phone, solving problems, notary issues, and knowing your documents.
Certifications mean less in 2018 than they meant a few years ago. The industry has steered away from knowledge. However, our Elite Certification still means a lot to the industry and to me. If you want to get ahead on our site, you need to earn this certification.
5. Communication & Attitude
If you communicate well over the phone and have a good attitude that helps a lot. Most people in this industry cannot communicate well and don’t care.
6. Advertise widely
You need to have a high presence on 123notary in many different counties. You need to be on the other directories, yelp, google local and yellow pages as well to do well. It is hard to get a lot of business, so let your existence be known.
There are many things you need to do to succeed in this business. Most Notaries do the minimum and a few do some of the things you need to do to be successful. You need to be disciplined and do all of the things to succeed an then you can make good money in this industry. Additionally, things will swing around and the industry could become more profitable any day. So, don’t assume times will be lean forever.
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Notary Marketing 102 – a comprehensive guide to Notary marketing
123notary’s certifications will get you more business than before
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