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May 14, 2019

30 year rates took a dive in January giving new hope to struggling Notaries

Filed under: Marketing Articles — admin @ 11:10 am

Meet Jane in South Dakota who just got through a polar vortex. She suffered freezing pipes, the risk of frostbite, being stuck at home, not to mention not being able to get Ramen noodles.. you know, the oriental flavor that is so much fun to garnish with sliced celery and eat with chopsticks. Well, I bet these lower interest rates are a happy surprise to Jane. That means a sudden increase in Notary work, and might lead also to better weather.

123notary’s sales are up about 7% from last year. Facebook is still sluggish and the forum is almost dead though. But, there is hope, hope for a better future.

30 year interest rates went down below 4.5% for the first time since April 2018. The question is, will they stay this low or get lower? If so, then Notaries will get work. If they go up, I might have to learn how to import plastic buddhas from China and compete with buddhasforless.com and they are a tough competitor.

See this link for a graph of 30 year interest rates
https://ycharts.com/indicators/30_year_mortgage_rate

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May 2, 2019

Your first 150 characters

Filed under: Marketing Articles — admin @ 12:10 pm

I am thinking of the parallels of an examination for children in ancient China where they had to recite and write some very complicated Chinese characters from memory. The first 150 characters would lead to a decision regarding whether or not you would be able to go to the fancy school, or be forced into a life of demeaning manual labor at low wages. I’m exaggerating, but that is how ancient (and modern) China is/are.

Your notes section is the same way. The first 150 characters of your notes section show up on the search results and determine how much interest people will have in reading more about you or calling you. If you write redundant, hokie, or just plain boring information, people will skip you. And then you will be forced into a life of demeaning manual labor at low wages like pulling a rick shaw. I’m exaggerating, that is how the modern (and ancient) notary world is/are.

On the other hand, if this were an Adam Sandler movie it might be called 150 first characters.

The the bottom line is… (are we already at the bottom line… let me take a look. hmmm. I think we are not quite there, but not far either) that we need to pay more attention to what goes into our notes section because that affects how we get chosen for work. All of this complaining that people don’t get any work, but how many people do what is within their power to get more work like doing up their notes? Do the math. Okay, this is more like creative writing than math, but you get the point.

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April 3, 2019

Do you invest in your notary business?

Filed under: Marketing Articles — admin @ 10:00 am

Some people who are Real Estate brokers invest heavily in licensing fees, insurance and other expenses to maintain their Real Estate career. But, how many Notaries invest heavily in their career? People who advertise with us often do, but not all of them.

E&O Insurance is not for free, but can make you look like a serious contender, especially if you get a lot of it. The irony is that when you try to collect, they might not pay if the situation is not a notary error. A signing agent error on a non-notarized document is not a notary error. Read the fine print.

High placed listings on 123notary get a lot more business than the rest. Smart people get it that they need one if they want their business to grow.

Asking for reviews is free, but an investment of a small effort on a regular basis. Smart Notaries understand that asking for reviews is investing in credibility and nothing beats credibility. If you have no credibility, then you are reduced to being one of those notaries who brags about how great they are when none of their customers think they are good enough to write a review for. Food for thought.

123notary certification gets more clicks and more title work. Most people think that knowledge is not important. But, the cost of screwing up a loan and losing a client is heavy. And the cost of not getting clients in the first place because you have no credibility is a problem too. Investing in knowledge pays off day after day for decades. So, why not invest in knowledge?

Writing more in your notes section takes very little time. It is an investment of minutes that can pay off for decades. Smart Notaries get it that they need a really comprehensive notes section. The others just write a one liner about how great they are. Do you think title companies are dumb enough to fall for that? Think again.

There are other ways to invest in your business. Websites, business names, education from other entities, and more. Those that take Notary work seriously typically do a lot better than those just winging it. Choose the path of solidity and you shall prosper.

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March 27, 2019

Snapdocs… racially disproportionate

Filed under: Marketing Articles — Tags: — admin @ 10:26 am

Have you ever noticed on Snapdocs, that in New York, Maryland and down South it is 80% black? America is 14% black, the signing agent profession, more like 20%, but in South Carolina on SnapDocs more like 85%. It is just very interesting how disproportionate this industry can be. All I have to say is, “Who’s the minority now?”

This is not a reality through any doing of Snapdocs. They are just doing their job allowing nature to take its course. And there is nothing wrong with this disparity unless you are scalping tickets for an Elton John concert in which case you might have trouble. But, what if you were wearing an “I voted for Trump” shirt? Then, you would start having even more problems unless those people are part of the 8% who voted for Trump. Obama talked about the top 1%, but with Trump, it’s the 8%. Jokes aside, I find this disproportionate search result to be very interesting.

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You might also like:

Compilation of posts about snapdocs
http://blog.123notary.com/?p=21531

See our string of posts about snapdocs
http://blog.123notary.com/?tag=snapdocs

Snapdocs — when the texts stop
http://blog.123notary.com/?p=21163

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March 24, 2019

Feast or famine in the Notary industry

Filed under: Marketing Articles — admin @ 10:26 am

For Notaries out there it is feast or famine.

Notary Cafe is a prime example of this. They publish stats on who is getting jobs and how many how recently. It is normally about 7% of the notaries give or take who are completely monopolizing the business while the others are going hungry. I guess people want to hire the good Notaries and forget the rest.

Our Facebook posts are the same. Certain posts get all the publicity while others get ignored.

On 123notary, the Notaries who are doing everything right get tons of business. But, how do we convince the newer Notaries how to get reviews, brush up their notes, and get certified? Few people listen, but those who do often prosper.

I just wonder what would happen if the industry picked up. Would companies have higher standards for Notaries and also pay more? Would the work be more equally spread out? Unfortunately, the way this business works, 1% of the notaries are experts, another 2% are not bad, 10% are somewhat reasonable, and the rest get a D or F. These are bad odds and create a type of pyramid where only the top of the pyramid gets lots of work and everybody else complains that they are not getting what they deserve. But, if you are a D or F, how much can you possibly deserve. Getting work at all is amazing if you don’t have solid industry related knowledge.

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March 2, 2019

Can we turn the industry around?

Filed under: Marketing Articles — admin @ 7:36 am

Can we turn around the attitudes of Notaries? Can we get them to enjoy studying up on their knowledge and mastering their art? Can the Notary industry turn around and get more busy? What does this all depend on? Carmen and I are trying to make our influence. We are stressing education to all parties involved including hiring parties. Education means more safety for all parties involved. If you follow Notary law correctly and behave safely in sticky situations, there is less chance of something serious going wrong. Isn’t that safety worth working for and studying for? I think it definitely is.

But, what about turning the industry around so that there are actually jobs? I think that we need a planet or constellation to appear and influence what happens here on earth. I think our lives are so fragile that a celestial body is the only thing that can really change our fate. But, will we get our planet? And moreover, which planet will it be?

I really feel that in 2019 and 2020 the industry will heat up again. The government cannot stay in business with higher interest rates so they will have to artificially lower them. Money is just a game of the controlling powers anyway. It has no intrinsic value. I guess we’ll have to wait and see.

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February 2, 2019

Banks need Notaries to be on staff

Filed under: Marketing Articles — admin @ 7:33 am

If you are a Notary Public and want to get work, banks seem to need to have Notaries on staff. You need to have other skills to, but the fact you are a Notary really makes you a whole lot more attractive since they need that service often.

Bank Notaries
Banks typically offer Notary services. They often offer this service free to their clients or at least for a reasonable cost. They need you to have mastered whatever skills are pertinent for the position you are applying for. But having a current Notary commission gives you that extra edge and can help you get hired at a bank a lot more easily.

Issues for Bank Notaries
Some Notaries get their commission on their own. but, other Notaries have their notary commission paid for by their boss which complicates matters a bit. Some Notaries have an exclusivity agreement where they can only Notarize for their boss. The nature of this agreement might be based on whatever your particular state laws allow. Therefor I cannot make any generalized statements about this type of agreement. An exclusivity agreement says that the Notary can only notarize for clients of the boss. Or it might say the Notary can only notarize for clients during hours of business. However, the journal and seal are still the exclusive property of the Notary Public regardless of who paid for their commission (assuming your state requires journals and not all states do). If the boss wants to see their journal, they can look up a particular entry in the presence of the Notary, but may not walk off with the Notary journal.

Notary Identification
A Notary at a bank can do a notarization for someone who walks in. The signer or customer would need to have a current or valid identification card or passport that is acceptable in your state. Generally drivers licenses, state ID cards, military ID, and passports would be accepted in any state and other types of ID might be also depending on what it is and what state you are located in.

Can a Bank Notary Notarize for a non-customer?
They may or may not, and that is on a bank by bank basis.

What can a Bank Notary Charge?
Once again, some banks offer free notarizations while others charge for their services. Maximum fees are based on state laws and you can find out by googling your state notary division’s website.

You might also like:

Wells Fargo Power of Attorney Form
http://blog.123notary.com/?p=22125

The me too movement affects Notaries at a bank
http://blog.123notary.com/?p=21149

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December 29, 2018

Notaries can get jobs at banks more easily

Filed under: Marketing Articles — Tags: , , — admin @ 7:28 am

If you are a Notary Public and want to get work, certain types of businesses seem to need to have Notaries on staff. You need to have other skills to, but the fact you are a Notary really makes you a whole lot more attractive since they need that service often.

Bank Notary Public
Banks typically offer Notary service. They often offer it free to their clients or at least for a reasonable cost. They need you to understand whatever skills are pertinent for the position you are applying for. But having a current Notary commission gives you that extra edge and can help you get hired a lot more easily.

Bank Notary Issues
Some Notaries get their commission on their own. but, other Notaries have their notary commission paid for by their boss which complicates matters. Some Notaries have an exclusivity agreement where they can only Notarize for their boss. The nature of this agreement might be based on whatever your particular state laws allow, so I cannot make any generalized statements about this type of agreement. An exclusivity agreement says that the Notary can only notarize for clients of the boss. Or it might say the Notary can only notarize for clients during business hours. However, the journal and seal are still the exclusive property of the Notary Public regardless of who paid for their commission. If the boss wants to see their journal, they can look up a particular entry in the presence of the Notary, but may not walk off with the Notary journal.

Notary Identification
A Notary at a bank can do a notarization for someone who walks in. The signer or customer would need to have a current or valid identification card or passport that is acceptable in your state. Generally drivers licenses, state ID cards, and passports would be accepted in any state and other types of ID might be also depending on what it is and what state you are located in.

Can a Bank Notary Notarize for a non-customer?
That is entirely up to the individual bank.

What can a Bank Notary Charge?
Once again, some banks offer free notarization services while others charge for their services. Maximum fees are based on state laws and you can find out by googling your state notary division’s website.

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You might also like:

Bank of America Power of Attorney Form
http://blog.123notary.com/?p=21327

Does Real Estate experience help as a Notary?
http://blog.123notary.com/?p=4563

The Power of Attorney was rejected by a bank
http://blog.123notary.com/?p=6368

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November 26, 2018

Five things a Notary can do worth $1000 per minute

Asking for reviews
Each minute you spend asking for a review can come back to you in the form of gold. It only takes a minute to ask, and if you ask enough people, you will get a handful of reviews which will double your incoming calls from 123notary. The next thing you know you will have repeat clients from those initial calls which you earned based on your reviews and you will be making lots more money.

Studying for certification
It takes a few hours to study for certification. But, the results can last a lifetime. Each minute of studying might be worth $1000 in the long term. So, whatever else you are doing. is it worth $1000 per minute? And what if I’m wrong and your study time is only worth $50 per minute. That is still more than a neurosurgeon makes. Speaking of neurology, my sciatic nerve hurts.

Call your old contacts
If you haven’t heard from someone, you could revive a long term client. That could be worth thousands.

Fix up your notes section
If I spent three minutes fixing up someone’s notes section, they get 55% more clicks. But, you can put more content in your notes and read up on what we recommend. We have a vast section all about how to fix up your notes. It takes very little effort, but could change your career.

Summary
There are many things a Notary can do to better themselves. The problem is, that Notaries have established habits, and don’t see the value of doing what 123notary says they should do. Those who listen to us often prosper in a huge way. What is the harm in going through a check list and just doing what makes sense? Getting more reviews could get you an additional hundred clients per year which could translate into thousands of jobs. What is that worth? And how much time did it take to get those extra clients? Two hours of asking for reviews, and you get $100,000 in extra income? That translates into about $1000 per minute. If you do the math, you will be kicking yourself for not focusing your time on priorities.

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You might also like:

If you are named as an identity theft conspirator it could cost you $20,000 in legal fees.
http://blog.123notary.com/?p=19481

$300 in 13 minutes. How Carmen cleans up in the Notary business
http://blog.123notary.com/?p=19284

How long should you wait to get paid?
http://blog.123notary.com/?p=19347

123notary elite Certification Study guide
http://blog.123notary.com/?p=20118

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November 5, 2018

How to make more money as a signing agent during these sluggish times

Filed under: Comprehensive Guides,Marketing Articles — admin @ 10:52 am

Notaries are always asking how they can make more money as a signing agent. The answer is that you need to have a step by step process for attaining your goal instead of just wishing (and probably whining.) Most Notaries do not apply themselves and do not have a written marketing plan. Many Notaries read our courses, but the reading is more of skimming and is more for entertainment than for mastering the materials. This wishy-washy approach to a profession is not professional, and that is the key problem. If you do not take this career as a profession, you will not succeed.

1. A professional attitude.
Most Notaries describe themselves as “professional,” but you need to do more than just claim to be professional. You need to understand what the term means intrinsically. Being professional first and foremost means that you are a master of your trade, that you know the ins and outs, and that you spend time reading and mastering the concepts of your trade. You don’t just master some of the concepts, but all that are applicable in your state with no exceptions. Other aspects of being professional include responding to emails with quality answers, being polite, well dressed, doing a good job, etc. Being professional is not rocket science, but requires an attitude of professionality which very few of you have. Taking this business seriously is the prerequisite of being professional.

2. A mastery of skills
Most Notaries think they know everything they need to know about this business and then take offense when I try to ask them anything. I ask questions because I know that 97% of Notaries on my site do not know what they are doing up to a professionally acceptable level. The chance that you are a member of the knowledgeable 3% is exactly 3%. However, if you don’t have our certifications, then the chance of you being in the knowledgeable 3% is less than 1% to be mathematical. 123notary has published free courses for Notary Public basic knowledge, Signing Agent knowledge, and now a Notary Marketing 102 course for your marketing knowledge. I suggest you master the materials for all three. My sales rep Carmen helped someone print out the contents for the first two courses and it was more than 100 pages. I had no idea it was so long. I put these courses together quickly as the knowledge was already in my head.

I suggest studying Notary Public from the NNA as they have a Notary Essentials course and other Notary courses. Your state Notary handbook is another reputable source of knowledge as well as other state created materials, blogs, newsletters, etc.

If you are not a master of all aspects of being a Notary Public, you could not only do poorly in business, but you could end up in jail, get fined, sued, or fired. Not administering Oaths when required to could end up in a felony conviction so don’t treat this profession as a joke because it is a legal support profession and it is dead serious and so am I.

3. Paying your dues
Many Notaries want the high class and high paying work, and some of them get it. But, you have to pay your dues first and then the high paying work will come more and more. You need to do thousands of assignments for low paying companies before you have experience. Additionally, you should be paying attention to every detail of your job during these several thousand jobs including how you communicate on the phone, solving problems, notary issues, and knowing your documents.

4. Certifications
Certifications mean less in 2018 than they meant a few years ago. The industry has steered away from knowledge. However, our Elite Certification still means a lot to the industry and to me. If you want to get ahead on our site, you need to earn this certification.

5. Communication & Attitude
If you communicate well over the phone and have a good attitude that helps a lot. Most people in this industry cannot communicate well and don’t care.

6. Advertise widely
You need to have a high presence on 123notary in many different counties. You need to be on the other directories, yelp, google local and yellow pages as well to do well. It is hard to get a lot of business, so let your existence be known.

Summary
There are many things you need to do to succeed in this business. Most Notaries do the minimum and a few do some of the things you need to do to be successful. You need to be disciplined and do all of the things to succeed an then you can make good money in this industry. Additionally, things will swing around and the industry could become more profitable any day. So, don’t assume times will be lean forever.

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You might also like:

Notary Marketing 102 – a comprehensive guide to Notary marketing
http://blog.123notary.com/?p=19774

123notary’s certifications will get you more business than before
http://blog.123notary.com/?p=19642

How can new notaries survive without reviews?
http://blog.123notary.com/?p=20057

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