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July 7, 2019

Notary vs. Hitman: Dollars per minute

Filed under: Marketing Articles — admin @ 2:47 am

Have you ever stopped to think about the pay differential between a Notary and a hit man? Notaries are always complaining that they don’t get paid enough and don’t get any respect. You would get respect if you were a hit man though. You could even advertise on one of those hit man websites.

Hit man profile (fictional… of course!)
I am responsible and reliable. Once you hire me the job is as good as done. I always confirm my appointments, show up on time, and hire a professional cleaner who I call, “Da cleanuh.” All I ask is to be paid on time, otherwise you might end up being on my list of assignments… capiche? Just make sure you include a return FeDex package with every assignment, and let me know if the job has any special considerations or if you want me to do the job in a particular special way. I’m experienced with guns, knives, clubs, bats, maces, machetes, numchucks, strangulation (for an additional fee), and more. Long distance no problem and we specialize in bilingual hits. Hablamos Espanol y Italiano. Additionally, if you hired the wrong guy to save money and he left work uncompleted, I do clean ups as well.

If you don’t pay a Notary, they just sit and whine. But, if you don’t pay a hit man, guess what happens. Hit men get respect — Notaries don’t. Of course Notaries spend less time in jail in general unless you are like Harry who engaged in Real Estate fraud using his Notary seal – don’t be like Harry.

A Notary can make $20 to $40 average per hour doing signings depending on what the job is, and how far it is. But, a hit man might get $50,000 for a job that might take a few hours to plan and an hour to “execute.” There is more risk involved, and probably more skill. But, look at the bright side, as a hit man, you don’t have to deal with the county recorder or the IRS! A hit man’s salary could be computed as $100 per minute if you work out the math. A good hit man only needs to do two or three jobs per year and the rest of the year can be taken off lounging at an Italian villa, or in a not so Italian jail cell. Such an efficient use of time.

So, the basic break down is 50 cents a minute being a Notary vs. $100 per minute being a hit man with possible jail time. Which do you choose? But, there’s more. Hit men end up in hell making it not worth it no matter what they get paid. Notaries go to whiners purgatory where they whine about not getting paid, but at least don’t get burned in scalding oil every day. So, you are better off being a Notary, so try to learn to be good at it.

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July 6, 2019

He took Jeremy’s advice and got new title companies

Filed under: Marketing Articles — admin @ 2:44 am

I am always pleased when I get positive feedback. A Notary in Northern California had a long pep talk and review session with me two years ago. After the pep talk he started studying a lot. He studied about 15 hours. I made him retake his certification test. I was tired of people who passed long time ago who were not sharp on their information any more. He failed his original recert test, but after the long period of studying got an A on the retake. He also redid his notes and started putting in some work to get reviews.

The result is that for the first time in years he started getting a lot of title company work. All of his extra consciousness, conscientiousness, and newly polished skills attracted more work on a tangible and also metaphysical basis. His old clients dried up for the most part due to the sluggishness in the industry. Without that new work, he would have been out of business. Thank God I believed in him and gave him a generous chunk of my time.

What do I have to do to get the rest of you to do some serious studying. Most of you think that studying is a joke, and that you don’t need to do it. But, to do well in this business you need to be serious and to be serious you need to study. Yes, you can learn on the job, but there are certain things you only learn from written materials in courses. Our certification keeps getting more and more cleaned up to the point that people are valuing it more and more. If you put some work in, you can benefit from having it. It is a lot of effort but worth it if you plan on being in business for the long run.

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June 28, 2019

If you have an argument with a signing company…

Filed under: Marketing Articles — admin @ 12:13 pm

If you have an argument with a signing company, send them a demand letter. But, don’t let the argument drag you down. Drop it like a FedEx, drop it like a FedEx, drop it like a FedEx, so you won’t need the medics… Haven’t you heard that song? The moral of the story here is to keep focused on what keeps you moving ahead and not your gripes. We all have gripes. But don’t dry over sour gripes.

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June 26, 2019

Spelling mistakes in blog comments and what Jeremy thinketh…

Filed under: Marketing Articles — admin @ 12:17 pm

You can always tell a notary. You see them at a bar and you know right away. They are always broke, always give themselves compliments, pats on the backs, try to appear to be a lot more than what they are, and then complain bitterly about how unfair the world is.

ME: How’s it going?

UNKNOWN PERSON: Oh okay. I worked so hard for the last seven years, and I’m a professional, and an expert in my field. I’m so much more knowledgeable than the other people in my industry. I have “x” amount of years of experience. But, I never seem to get paid on time.

WAITER: Here’s your bill.

UNKNOWN PERSON: $20 for two mocktails? I’m going to have to negotiate the bill. The menu said $7. I’m going to have a financial problem. Oh God.

ME: Have you considered supplementing your Notary work with some other specialties, and consider the idea of saving a particular percent of your income every month no matter what so that maybe one day you can retire without starving to death?

UNKNOWN PERSON: That’s a great idea but (pause… jaw drops) How did you know I was a Notary Public?

ME: You made it so obvious. You have all the tell-tale traits. Notaries brag all day long about how they are an expert at their field, complain how they never get paid, and yet when they perform an Acknowledgment, they don’t even know who is acknowledging what.

UNKNOWN PERSON: That’s a no-brainer, the Notary is acknowledging that the signature is genuine… duh…

ME: (oral buzzing sound) Wrong! Time to go back and restudy Notary Public 101 on our blog.

But, that is only the beginning. When you read Notary commentary on forums, blogs, and in their notes sections in their bio, there are normally plethoras of spelling mistakes, capitalization mistakes, punctuation mistakes (not to mention punctuality mistakes, but that’s a topic for another article). What do you think the readers think when you constantly write illiterate sounding English? They will think — if you are that sloppy in how you write, you will undoubtedly make endless mistakes facilitating the signing of our loans. This is why people generally micromanage you. It is not that they want to, they have to. Think about it.

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June 24, 2019

A lot of info I knew but forgot about says one 123notary client

Filed under: Marketing Articles — admin @ 12:18 pm

One Notary was reading one of my instructional tutorials on 123notary. He claimed that there was a lot of information that he used to know but had forgotten about. He was very happy that I had published Notary Public 101 as that was a great opportunity for him to review his Notary knowledge. Personally, my brain is not good at acquiring new information. I have to read over information again and again and again, and then review it periodically over time for the information to solidify and sink in. I very rarely forget Notary information that I have learned unless it is very technical, and California notary law can get very technical.

But, other people are not like this. Other people learn their stuff and then forget most of what they have learned slowly over time. This is why I think it is critical to maintain your knowledge and keep studying and reviewing your technical knowledge. So, the minute you think you know it all, that’s the same minute you need to review!

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June 22, 2019

She lost a great account because she didn’t want to backdate

Filed under: Marketing Articles — admin @ 12:20 pm

This type of story is not something we hear about much. Companies will not typically ask you to backdate. They only ask when there is some huge financial loss that they will incur if they don’t. What these companies don’t seem to understand is that the consequences of getting caught are far worse than the small commission or few thousand you lose if you have to redraw the loan or lose the loan entirely.

This particular Notary had a nice client for years. She did many jobs for them month after month. Then one day they were in a jam and asked her to backdate for them. The Notary said no, and the company never used her again. Hmmm. With friends like them who needs enemies!

I have never heard a story exactly like this before. The moral of the story is that people who hire Notaries are typically people lacking any sort of scruples, so don’t expect anything from them. And if they ask for illegal things, don’t do it. And if you get fired as a result, just make sure you have a large compilation of other clients because you’ll be needing them.

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May 31, 2019

Your number of loans signed just went down?

Filed under: Marketing Articles — admin @ 10:30 am

When I do welcome calls, I will spend the better part of a day offering our newsletter to people and asking them how many loans they have signed. It is so hard for people to think about how many loans they have signed. Don’t they keep some sort of count? When I was a Notary people used to ask. Of course that was back in what I call the “Pre-Instagram Age.” That is a time not far after the horse and buggy went out of style.

When I ask people by phone how many loans they sign, although the answers are awkward, at least I feel I am getting an honest, but not necessarily accurate number. People are more comfortable telling me how many years they have been signing. But, if you signed one loan per year for ten years, that is equivalent to someone who signed ten loans per day in one day. Which experience is worth more and what does it all mean?

But, when I go through people’s profiles and look at their number of loans signed and it says 5000, and then I call them and ask them how many loans they have signed, the answer usually goes down. I ask because I assume they didn’t bother to update their numbers for a year or two… or six. But, I uncover lies, deception, and deceit when I ask this question. How did we go from 5000 loans down to 1500. Did you sign negative loans over the last six months?

Maybe I should keep track of who the liars are. Hmmm. That might be a longer list than I care to know about.

As always, keep your number of loans signed up to date and if possible — honest and accurate, or as accurate as humanly possible.

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May 14, 2019

30 year rates took a dive in January giving new hope to struggling Notaries

Filed under: Marketing Articles — admin @ 11:10 am

Meet Jane in South Dakota who just got through a polar vortex. She suffered freezing pipes, the risk of frostbite, being stuck at home, not to mention not being able to get Ramen noodles.. you know, the oriental flavor that is so much fun to garnish with sliced celery and eat with chopsticks. Well, I bet these lower interest rates are a happy surprise to Jane. That means a sudden increase in Notary work, and might lead also to better weather.

123notary’s sales are up about 7% from last year. Facebook is still sluggish and the forum is almost dead though. But, there is hope, hope for a better future.

30 year interest rates went down below 4.5% for the first time since April 2018. The question is, will they stay this low or get lower? If so, then Notaries will get work. If they go up, I might have to learn how to import plastic buddhas from China and compete with buddhasforless.com and they are a tough competitor.

See this link for a graph of 30 year interest rates
https://ycharts.com/indicators/30_year_mortgage_rate

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May 2, 2019

Your first 150 characters

Filed under: Marketing Articles — admin @ 12:10 pm

I am thinking of the parallels of an examination for children in ancient China where they had to recite and write some very complicated Chinese characters from memory. The first 150 characters would lead to a decision regarding whether or not you would be able to go to the fancy school, or be forced into a life of demeaning manual labor at low wages. I’m exaggerating, but that is how ancient (and modern) China is/are.

Your notes section is the same way. The first 150 characters of your notes section show up on the search results and determine how much interest people will have in reading more about you or calling you. If you write redundant, hokie, or just plain boring information, people will skip you. And then you will be forced into a life of demeaning manual labor at low wages like pulling a rick shaw. I’m exaggerating, that is how the modern (and ancient) notary world is/are.

On the other hand, if this were an Adam Sandler movie it might be called 150 first characters.

The the bottom line is… (are we already at the bottom line… let me take a look. hmmm. I think we are not quite there, but not far either) that we need to pay more attention to what goes into our notes section because that affects how we get chosen for work. All of this complaining that people don’t get any work, but how many people do what is within their power to get more work like doing up their notes? Do the math. Okay, this is more like creative writing than math, but you get the point.

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April 3, 2019

Do you invest in your notary business?

Filed under: Marketing Articles — admin @ 10:00 am

Some people who are Real Estate brokers invest heavily in licensing fees, insurance and other expenses to maintain their Real Estate career. But, how many Notaries invest heavily in their career? People who advertise with us often do, but not all of them.

E&O Insurance is not for free, but can make you look like a serious contender, especially if you get a lot of it. The irony is that when you try to collect, they might not pay if the situation is not a notary error. A signing agent error on a non-notarized document is not a notary error. Read the fine print.

High placed listings on 123notary get a lot more business than the rest. Smart people get it that they need one if they want their business to grow.

Asking for reviews is free, but an investment of a small effort on a regular basis. Smart Notaries understand that asking for reviews is investing in credibility and nothing beats credibility. If you have no credibility, then you are reduced to being one of those notaries who brags about how great they are when none of their customers think they are good enough to write a review for. Food for thought.

123notary certification gets more clicks and more title work. Most people think that knowledge is not important. But, the cost of screwing up a loan and losing a client is heavy. And the cost of not getting clients in the first place because you have no credibility is a problem too. Investing in knowledge pays off day after day for decades. So, why not invest in knowledge?

Writing more in your notes section takes very little time. It is an investment of minutes that can pay off for decades. Smart Notaries get it that they need a really comprehensive notes section. The others just write a one liner about how great they are. Do you think title companies are dumb enough to fall for that? Think again.

There are other ways to invest in your business. Websites, business names, education from other entities, and more. Those that take Notary work seriously typically do a lot better than those just winging it. Choose the path of solidity and you shall prosper.

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