Interpreting clicks is complicated and is a loaded subject. Those who are certified by 123notary get more clicks than the others, however, many do not click on them for fear that they might be expensive which is a realistic fear. The numbers below are based on limited data as I did not want to spend all day long averaging numbers. It is just to give you some sort of an idea. Clicks do not translate directly into jobs. Certified members get more high paying jobs but do not necessarily get more clicks.
Elite Members 1.75 clicks/day average
Certified 1.57 clicks/day average
Not Certified 1.59 clicks/day average
Poor Stats 1.23 clicks/day average (notaries with failing test scores)
Elite members have a definitive advantage as users regard them as being the masters of their trade which is true. Only 100 of our 6000 currently listed members are Elite Certified and it is very hard to pass the test. So, it really makes you stand out. Then there were people who miserably failed our notary quiz with around 40% or less who are getting a lot fewer clicks per day. There was no definitive difference between those who were not certified who did reasonably on the notary quiz and those who are certified. Users do not value knowledge of documents that much but do value general notary knowledge to a particular extent.
Elite 1.56 clicks per day
Cert 1.3 clicks per day
Uncert 1.2 clicks per day
Bad Stats .96 clicks per day (notaries with failing test scores)
This time there was measurable difference in the clicks of certified members and an even bigger increase in clicks for those who are elite certified. Those Notaries who failed our Notary test were distinctive in their low clicks as users do value basic knowledge. One of the reasons that our elite certification is not more valued is that the elite members are expensive, and still do not have a 100% knowledge of the notary process or documents even though they are close. Maybe with more refinement of my certifications they will get more weight.
It seems that the most important thing is to try to make sure Notaries score at least 50% on their notary quiz to ensure happy users on our site.
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