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August 2, 2010

Business Cards

Filed under: Marketing Articles — Tags: , , , — admin @ 3:53 am

Here are some tips for business cards.
If you are a notary, your business card is one of your best marketing tools. Business cards help existing customers remember who you are and how to contact you. Additionally, it is smart to hand out business cards to co-workers of customers, and other people in any building where you have done a notary job. The fact that they have seen you and know you do notary work makes them ten times as likely to use you rather than someone else. Additionally, you can mail business cards with flyers to title and signing companies who are prospective clients. You can also hand out business cards at convelescent homes, jails, bailbond offices, and other business too, to make yourself known to prospective clients. Having the right information on your business card can make an extra special impression. Here is what you can put.

(1) Your commission #. You will appear more professional and official if your notary commission # is printed on your business card. Of course, when you renew your commission, you will have a different commission #, so you will have to redraw your cards.

(2) A picture of yourself ads personality to the card and this is popular with successful realtors and other professionals.

(3) Great artwork always is a great touch.
I have pictures of Yellow mountain in China on my card.

(4) A registered business name makes you look professional. Many notaries do business using their personal name, but “Ellen’s notary service” looks much more professional than “Ellen Smith, Notary Public”.

(5) A phone number, address, and email address are generally helpful

(6) A link to your social media sites is always good.

(7) Hiring a professional designer to do the layout for you could give your card a great look.

Your opinions are always welcomed!

Here are some forum posts relating to business cards:

Notary Marketing 102 – a free comprehensive marketing course
http://blog.123notary.com/?p=19774

Business cards
http://www.123notary.com/forum/topic.asp?TOPIC_ID=1062

Do company names help?
http://www.123notary.com/forum/topic.asp?TOPIC_ID=3731

Stealing a business name
http://blog.123notary.com/?p=2660

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July 24, 2010

Everything you need to know about advertising

Advertising for mobile notaries.

As a mobile notary, its hard to know what the best way to market your business is. There are so many ways to advertise, many of which are very expensive. So, how do you make sense of this mess? To make it simple, lets divide advertising into several types. Notary directories, yellow pages, and direct marketing.

Notary directories are the best way to market a mobile notary business in 2010. There is not as much work as there was a few years ago, but the work that does exist, is generally assigned from mobile notary directories. 123notary.com, notaryrotary, notarycafe, and signingagent.com are the four most popular notary directories in 2010. It makes sense to get listed on these first, and then consider getting a free listing on a few of the many other notary directories that are out there.

Just being on a notary directory is not enough. You have to have an attractive profile, and good placement. A notary profile with several contact methods, a great notes section, and lots of information on it is ideal. Additionally, notary listings that are certified by the website that is providing the advertising will get significantly more business from their listing than those who are not. Certification requires a certain amount of studying. NNA’s certification is good for two years, while 123notary’s is good for the life of your listing with us. Being listed in multiple county pages is another way to get your listing good exposure. Placement is a big issue at 123notary.com. There is a waiting list for notaries who want to be higher on their local county’s search results. The higher the notary is listed, the more visits to their listing (clicks) and jobs they get. So, it pays to be high on the totem pole, certified, and have a thorough and nicely written notes section.

Yellow pages are another way to market your business. Yellow pages are hit and miss, particularly miss, however, many notaries who have figured out which yellow pages are good, get good business from that source. Start off with free listings, or small ads in several yellow pages, and then see what happens. Online yellow pages will try to sell you expensive banner ads and profiles. Just get a free listing to start out with and track your calls. Many notaries will pay bundles for an ad and not even get one call for it. Yellow page ads will get you more hospital, jail, immigration oriented, last minute travel documents, and office signings, while directories are mostly for loan signings at someone’s home.

Direct marketing is popular among the more agressive notaries. Knocking on doors of attorneys, bailbondsmen, realtors, convelescent homes, neighbors, and local businesses can sometimes turn into some good business. Cold calling nationwide signing companies and local title companies can also turn into some business. Some notaries hang around at jails and airports making themselves available for last minute emergencies and handing out cards to passers by. The most effective direct marketing technique is to give everyone you work for a business card. Make sure you have a nice business card stating you are a mobile notary. Give cards to the others in the office wherever you go. Friends and co-workers of clients will quickly become your loyal client, since they have seen your face and know you are reliable based on the work you did for their co-worker — even if its only based on one visit. This is called warm-market marketing and its powerful. If people know you from even one exposure, they are ten times as likely to use you since they will feel comfortable with you, especially if you introduced yourself to them and gave them a card. Passing out cards at convelescent homes is a proven winner. The patients are immobile and their families will need them to sign powers of attorneys and grant deeds. They can’t make it to a notary office, and will desperately need a mobile notary.

Need more help with marketing?
Try our marketing combo by visiting http://www.123notary.com/loansign.html
Or ask the experts at info@123notary.com

You might also like:

Choosing a business name
http://blog.123notary.com/?p=2302

Notary Marketing 102 – The Top of your Notes Section on your Profile
http://blog.123notary.com/?p=19750

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July 14, 2010

Social media – what we are doing!

Filed under: Social Media — Tags: , , , , — admin @ 6:51 am

Facebook and Twitter — what we are doing on these mediums.

Marketing introduction
The trends in internet marketing change so fast these days its hard to keep up without a good mentor. New avenues for marketing and socializing online keep popping up, and its difficult to know which ones will last, and which ones will work for us. Twelve years ago when I started as a mobile notary, yellow pages were the optimal way to advertise. Then, I learned how to advertise on the internet. That changed my whole life. To market 123notary.com, I then had to study how to effectively use pay-per-click advertising. The next step was to understand optimization. At that point, I spent close to a year investing and participating in reconfiguring our site to be optimized for better placement on google. As time went on, our webmaster recommeneded social media. We started a forum. The forum accumulated a lot of content, much of it very valuable as it included commentary about signing companies — who paid, and who cheated their notaries. This information is shared and is a means for survival for mobile notaries nationwide. Now, the popular forms of socializing online are Facebook and Twitter. Other popular sites are fading out, but these two seem to keep growing.

Facebook – http://www.facebook.com/123notary  our experience
Facebook is a wonderful way to intereact with others. You can have discussions, contests, polls, and offer daily tips to your followers. I have learned that it is quite an endeavor to create good material for our Facebook profile on a daily basis. Tens of hours of painstaking work go into it. But, the rewards are that thousands can benefit from our daily tips and discussions, and we get a regular stream of new customers from this medium who are a lively bunch to work with. We know what are doing now with Facebook, but it is such a versatile medium, that in the future, we might innovate some new ways to use facebook. One idea I had is a competition for who can be a guest blogger. This competition could be in September. Whomever writes the best blog article could be selected to win a prize, and have their work published on our blog! That sounds really exciting.

Twitter – http://twitter.com/123notary – what we did, and what we plan on doing.
We used Twitter as a way to send out daily tips to notaries. We have many followers, and they really seem to like certain tips. Twitter is a great way to find out which types of tips notaries like the most, and which are not worth posting. We keep notes and files on which exact tweets and topics attract the most favorable attention. What we are doing in July 2010 is Tweeting only about topics that were found to be the most popular. We are hoping that will help us attract new followers. Additionally, we will be tweeting about our blogs, and hoping that helps drive enthusiasm.

What works and what doesn’t.
We found that social topics relating to the notary business are hits with our customers. They like folksy chatty types of topics the most. But, the notary career is filled with technicalities too? But, not all technical topics worked well. We learned that technical issues that are important on a daily basis were popular, and business issues relating to notaries not getting cheated were equally popular. However, more obscure technical issues that I feel notaries should know about, did not get the positive attention that I felt they should get. So, we will be shying away from oscure topics for the most part and focusing on what people like.

FORUM – http://www.123notary.com/forum
Visit our forum where we have many interesting sections.  We have a tips section where there are over 100 practical notary tips.  Read commentaries about over 400 signing companies.  Also, you can ask the experts your notary questions and get professional answers.  The forum is a great place to exchange ideas with other notaries.

You might also like:

123notary behind the scenes
http://blog.123notary.com/?p=2499

Information about OTHER notary blogs
http://blog.123notary.com/?p=1227

Instead of people finding you on Facebook
http://blog.123notary.com/?p=19078

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