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May 2, 2016

Not being 123notary certified = only getting 47% of the work you would have gotten.

Most Notaries claim they don’t “need” to be 123notary certified. They are already NNA certified or already know it all. Our certification is not to teach you anything. Our purpose is to verify that you are up to a particular level of knowledge. The people who use our site take our certification very seriously and they skip over people who don’t have it. In fact, those who are not 123notary.com certified only get 47% of the jobs they would have gotten if they were certified according to my number crunching.

If you are paying $100 for a listing, but only getting $47 of the value, that’s terrible, right? But, most Notaries on our site are in exactly this position. They pay every year, but some other Notary who pays the same that they do is getting more than double the jobs they pay. So, you’d think that the uncertified Notaries would wake up and just study and take a test. But, they rarely do. Most of them took it before and failed and just gave up. If you give up on our test, you’re giving up on getting work from good companies.

So, what is the solution? Study! If you study hard, you can do better the next time you take the test. A little studying won’t kill you. Plus, this is your career and you should take it seriously. Not knowing what you are doing not only doesn’t make sense, but is dangerous!

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You might also like:

Compilation of certification posts
http://blog.123notary.com/?p=16264

Where does 123notary get ideas for blog articles?
http://blog.123notary.com/?p=9342

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April 4, 2016

Compilation of Certification Posts

Over the years, we wrote many articles about 123notary certification. The ones that did the best were ones that did not mention certification in the title, but mentioned some benefits associated with our certification. Here are our best articles about certification and elite certification.

Here is an easy way to make $4000 more per year
http://blog.123notary.com/?p=14162

NNA certified signers who failed our test!
http://blog.123notary.com/?p=892

What is the difference between a listing getting 16 clicks / month & 100+?
http://blog.123notary.com/?p=13185

From 3 jobs per week to 3 jobs per day!
http://blog.123notary.com/?p=3940

Do you have to be a CSS to get work these days?
http://blog.123notary.com/?p=8914

A detailed look at the Ninja Course
http://blog.123notary.com/?p=4621

How much more does a 123notary certified signer make?
http://blog.123notary.com/?p=15392

The top 1% of Notaries and the bottom 99%.
http://blog.123notary.com/?p=4168

Uncertified and not a single call
http://blog.123notary.com/?p=3887

From zero loans to 40 in only seven weeks!
http://blog.123notary.com/?p=6442

How do you prove your knowledge as a signing agent?
http://blog.123notary.com/?p=14142

If you are not 123notary certified, you are not 123notary certified
http://blog.123notary.com/?p=4471

123notary’s certification is highly valued by those who use our site
http://blog.123notary.com/?p=14196

Which gets the work, skills or certification?
http://blog.123notary.com/?p=2332

ELITE CERTIFICATION

Does Elite certification help?
http://blog.123notary.com/?p=4229

123notary Elite certification, what is it all about?
http://blog.123notary.com/?p=8531

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August 10, 2014

Michigan Notary drove out of state to visit these companies!

Filed under: Certification & Communication Skills,Marketing Articles — Tags: — admin @ 7:24 am

This Michigan Notary is obviously very serious about business. His understanding about business is similar to mine. He understood that meeting people face to face improves a business relationship. People are more comfortable doing business with people they interact with regularly, especially if they have seen you in person once or a few times. If you have a choice of doing business with someone you have used before, but didn’t interact much with, and someone who you have seen in person, wouldn’t you feel more comfortable with the one who “personally appeared before you?”

The unusual part is that this Michigan Notary Public Drove from Michigan to Pennsylvania, Virginia, and other states to see these signing companies. I have never heard of anyone driving so far just to see Title companies. People doing business on a larger scale might make long trips, but for this type of business that shows class!

Companies this notary visited include:
LSI, Service link, National Link, National Real Estate, and others.

The Michigan Notary told me that they don’t just hire him because of how personalized his service is, although that adds a great finishing touch. He gets hired because he is also very reliable and experienced at what he does. Documents get signed on time and delivered on time every time. He has signed over 10,000 loans, so he knows the drill.

I just thought I would share this story with you all since it is so endearing and so unusual!

The moral of the story is:
(1) Do quality, punctual work, and…
(2) Be personal. Get to know people. And if they see your pretty face in person, that is a huge plus!

Tweets
(1) This notary is a people-person. He drove from Michigan to PA & VA to see his Title co. clients!
(2) If people see you in person, they’re more likely to rehire you than if they only know you by phone!

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May 12, 2014

Do you have to be a CSS to get work these days?

CSS = Certified Signing Specialist

Notaries are complaining that there isn’t enough work. Early 2014 has been brutal and late 2013 was horrible. Things just died around September 2013. But, the new laws are making it worse. I don’t know if the laws about this topic are being enforced, but I heard that signing companies would be required b law to use a CSS unless they couldn’t find one.

A CSS is someone who passed a yearly background check, and passed a new much harder signing agent exam that is up to government standards. The NNA administers this type of education and 123notary does not. 123notary has its own certification exam for signers which is very basic and proves basic competency to think under time pressure. 123notary’s certification exam gets signers a lot more work on 123notary and is good for the life of your listing, but is not recognized on other sites.

Notaries are asking me if they absolutely have to spend the several hundred dollars each year to get this new designation. My thoughts are that only a few hundred notaries will spend the money and take the time to get this advanced, but necessary designation. The others simply don’t make enough income from notary work, or don’t have the skills or motivation to do it. The result of this across-the-board stubbornness is that non-CSS Notaries will still be necessary simply because there will be so few CSS Notaries around. Signing companies will not have a choice when things get busy and will have to hire those who didn’t go through the CSS program.

BUT,

Those who do go through the program and spend the $300+ will get a larger market share. Whenever you have a designation that others don’t have — whether necessary or not, you get more work. 123notary’s certification has never been officially recognized by anyone, yet those who have it get more than double the work than those who don’t on our site in comparable positions on the search results. Those who have the CSS which in contrast to our informal certifcation IS necessary will get a much bigger market share. In a dead market, a bigger market share might not look that great. But, things change. Notaries tend to base their decisions on today and tomorrow. If you get an important designation and renew it regularly, you will have it three years later when the market picks up and you will be the one raking in the bucks while others are trying out new recipes for Ramen noodles (the one with the slow-cooked pork belly is actually not that bad.)

Are you in good hands?

Tweets:
(1) Notaries are complaining that there isn’t enough work. But, w/o your CSS you might not get any!
(2) I heard that signing co’s would be required to use a CSS unless they couldn’t find one!
(3) So many OTHER notaries are too stubborn to get the CSS designation, so you might survive w/o it.
(4) Do you really need that annual background check? You might get a better market share if you do.
(5) For those who don’t think they need the new CSS designation, we have some good Ramen recipes for you.

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September 18, 2013

Uncertified and NOT a single call

Filed under: Certification & Communication Skills — admin @ 4:43 am

We had a young lady sign up on 123notary.com. She knew that we were a very powerful marketing tool. She got a 7th place listing in a big metro. However, she was not certified by 123notary.com. Whenever we bring up the topic of certification, people want to argue with us and talk about their NNA certification. All I want to know is:

Does your NNA certification show up on 123notary.com?
No
I didn’t think so!
That is because WE are NOT the NNA. We are 123notary.com and we recognize 123notary.com certification.

This lady has been online for a month and not gotten a single call. She emailed me to ask why. I looked at her notes section, and it was fine. The rest of the listing looked fine. Her placement was fine. Everything was fine. But, there were zero reviews which is suicide, and no 123notary certification.

The area she is in has the first 12 notaries ALL certified with her as the exception. She is the only one who doesn’t have a certification icon. There are a few regular green certification icons, and a handful of elite certifications thrown in. So, what can we learn from this?

123notary is gradually getting a lot of people certified. If only a few people are certified in your area, you can can argue with us and “GET AWAY” with not having it for the time being. But, as more and more people jump on the band wagon — you might soon find out that you are the only one in your area in a prominent position who doesn’t have it — and your phone will stop ringing.

People with thoroughly belled and whistled listings on 123notary often report the phone ringing off the hook. But, paying us is only a quarter of the battle. You have to get those bells and whistles or you lose. So, make a few calls, get some reviews, write a notes section, and for god’s sake, get our certification as soon as humanly possible.

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September 13, 2013

A great attitude gets the most jobs

A Great Attitude Gets the Most Jobs (If You Answer the Phone)

One title company told us recently, “I never believe notaries who say ‘error-free’ or ‘100% error free’– because everyone makes mistakes. But I would like to hear a notary say, ‘If I do make a mistake–I correct it. I will be glad to drive back to the borrowers if I need to.’ That’s the kind of positive attitude we like.”

The notaries who attract the most work again and again are the ones who may not be perfect, but do it all–try hard to learn everything, use best practices, get certification from several sources, get reviews, share stories–and keep attracting work because they have such a great attitude. And we can tell who these notaries are from the very beginning…and so can the companies that hire them. Here are a few notable examples.

This 60-ish man is a notary who had been in the collections industry and also a notary since 1985. From the very first time we spoke with him, he wanted to learn; he wanted to be the best. He has now been a full-time signing agent for a year, and has done 1000+ loans: he followed our advice and now has a thriving business and is training other notaries to help him. He bought a top position, took one of our courses, got certified, got reviews…and appreciated every experience. He says, of the notary work, “I’ve never worked harder in my life.” But he loves the work, and keeps on getting more and more. He always replies to an email. He always has wonderful things to say on the phone, and always finds a sincere compliment for everyone; if he is busy, he lets you know–without ever being rude. He just keeps taking our advice, and his business keeps growing. He is never cynical, and every company that calls him loves to work with him.

And–he always answers the phone.

Another notary who comes to mind is a woman who joined 123notary recently. She has extensive experience in the mortgage industry, but was willing to look at all the sample notes sections we recommended and created a fabulous notes section using everything she could think of in her background. She didn’t think she was above all this just because she had a lot of experience. Her notes were nearly perfect when she sent the first draft, but she was still willing to keep working on them. She also was eager to get our certification–despite her experience that includes almost 10,000 signings– and spent a lot of time studying our “phoninar” blogs; of course, she got the certification. She will do well on the site because of her positive attitude and willingness to make an effort. She always answers the phone.

Our final notary, a young woman, has barely started on her notary career, but is already getting a few jobs because of the energy she puts into everything she does. Her notes section really tells what kind of a person she is (does not mind pets at the signing table), and gives lenders an idea of why they should hire her–even though she has done fewer than 10 signings. For example, experienced in IT, she tells us “Technology is my soul,” and explains how her background in that industry supports her detail work as a notary. She can really have a great conversation on the phone…which often ends in jobs and good reviews. And, guess what? She always answers the phone!

Tweets:
(1) Is it better to say, “1000 error free signings,” or, “If I make a mistake I’ll fix it ASAP.”
(2) The notaries who get ahead are not the ones who brag, but the ones who really want to learn & do a great job!
(3) The notaries who attract the most work get multiple certifications, reviews, and have great attitudes.
(4) A great conversation on the phone often attracts jobs and good reviews, which attracts more jobs. Always answering the phone helps!

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June 29, 2013

Tips for looking like a novice

If you are a novice that has been a notary for 10 years, but didn’t do much in those ten years. Just write that you were a notary for ten years.

If you have signed 20,000 loans in ten years, then it is suicide to mention that you have been a notary for ten years. People will assume you are hiding the fact that you did absolutely nothing during the ten years of your career. When, in actuality you did tons. Why would you hide what you actually did and replace it with a very evasive statistic?

So, if you are a very seasoned signer who wants to appear as an uneducated notice — mention the YEARS you have been a notary — but be evasive when someone asks you what you have actually signed, or what you actually know. Then, people will be convinced that you are very inexperienced — at least people who deal with notaries a lot will sniff this right away.

As a strategy, put all of the informative parts of your notes section where nobody will ever find it and cover it up with meaningless adjectives of how you are dependable and get the job done. Every notary writes this way, especially inexperienced beginners.

If I get more interest in this topic, I will write a quick course on how to write a notes section like a beginner — and how to hide the fact that you are knowledgeable and experienced.

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April 9, 2013

Does Elite Certification Help?

I just crunched some current numbers. The stats on 123notary have changed a lot this year. It used to be the case that position was the primary factor in who got jobs. Now, things have changed. Just as long as you are in the top five spots, your exact positioning doesn’t matter as much as your qualifications for obtaining jobs.

We recommend using unfair tactics to get work such as:

(1) Knowledge
(2) Qualifications

We learned that those with good notes sections, Elite certification, and 5+ reviews were getting at least 6 times the amount of work, yes 6x, that notaries got who did not have our certification or any reviews. Getting reviews is free. Our Elite Certification is something that you have to pay for once, and take a test, but that you get to keep for life after that.

If you are not sure about the Elite Certification, get the reviews first, and tidy up your notes. Then, see if you get more work. If you do, then we can talk about Elite Certification later. Visit our Elite page below

http://www.123notary.com/elite.htm

You might also like:

From 3 jobs per week to 3 jobs per day!
http://blog.123notary.com/?p=3940

The top 1% and the 99% of notaries
http://blog.123notary.com/?p=4168

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January 17, 2013

From 3 jobs per week to 3 jobs per day!

I posted an entry on our forum to see if people were getting more work recently. Based on my calls around the country, some notaries are really getting the business. We got a response to that post, but not the type of response I was expecting.

Brandon stated that he WAS getting 3 jobs per week.

THEN, he took the 123notary.com certification test and then started getting 3 jobs PER DAY!

What a difference.

http://www.123notary.com/forum/topic.asp?TOPIC_ID=5527

For those of you who think that the 123notary certification test is not that well designed, or for those of you who think that you don’t NEED to take it — think again. Getting work depends on the credibility you get with the signing companies for passing our test. If you are going to be on OUR directory, then think about passing OUR test. Conversely, if you want to advertise on signingagent.com and not with us, then get certified by the NNA.

When I was a notary I didn’t do all of the whining that the notaries these days do. I got certified by FIVE agencies and learned a little something extra from each preperation book and test.

You might also like:

How do you let people know you are a notary?
http://blog.123notary.com/?p=1936

Pricing for notary work: different strokes for different folks
http://blog.123notary.com/?p=697

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July 26, 2012

The Technique – Getting Reviews!

Getting Reviews is Hard!  You Need Technique! 

I talk to notaries daily about getting reviews. The notaries who are getting ahead on our directory normally have a great notes section, are certified by 123notary, and have reviews.  Being high on the list makes a huge difference too, assuming your listing looks good in all other respects.  But, notaries are complaining that it is hard to get reviews.  The people who they ask say they will do it, and then nothing happens. Or, people say they already did it, but the review doesn’t show up and then I get blamed when I did nothing wrong (or right). 
 
Successful notaries usually have one thing in common — they are METHODICAL.  You ask them a question, they give you a detailed step by step answer.  The notaries who are flakes have trouble answering a question like, “Do you have a single or double tray laser printer?” I got this long answer from a lady about how she had three and one was an ink jet and it had two trays.  I told her that it is better not to even mention that because people don’t accept ink jets.  It took five minutes of pulling teeth to find out that she did NOT have a dual tray laser printer.  I ask people about their hours of operation and it takes 10 minutes to get a straight answer.  If you want to be successful, you need to give clear answers immediately, and be methodical about how you think and communicate.
 
So, to get reviews, the methodical and sensible thing to do is to call AND email ALL clients who mentioned that they liked your service.  The email should contain a LINK to your review page, and there should be a friendly call to increase the chance they will actually do something. Human interaction multiplies the chance that someone will lift a finger, and it is important because people are very busy in 2012!
 
Signing and Title company workers are less likely to write a review for you, so ask independent clients and borrowers first and put the big company workers lower on your list of people to call.
 
Good luck — you will NOT be that successful if you have zero reviews — so do something!!! It really is a life or death matter for your business.

You might also like:

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

5-6 Reviews doubles your business
http://blog.123notary.com/?p=8484

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