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March 18, 2021

Don’t repeat your name in your notes

Filed under: Your Notes Section — admin @ 4:44 am

When people look at the search results, they see your name, city, phone, cell, and the top of your notes. If you repeat your name in your notes or that you are a commissioned notary in the state of Delaware, you are wasting space.

The reader ALREADY knows you are a notary in Delaware, otherwise why would you advertise on 123notary in the Delaware section? — Unless you were insane… They already know your name is Rhonda as it says two lines above that you are Rhonda. Do you need to tell them twice? That space at the top of your notes could be used to tell them what makes you different from the other notaries. Perhaps you visit jails, hospitals, do debt consolidations, or are good with pets.

The bottom line, or in this case the top 200 characters are that you should not tell people something they either already know or do not need to know. Tell them salient features about your notary service, experience, or designations.

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March 8, 2021

How does Jeremy rearrange Notes?

Filed under: Your Notes Section — admin @ 4:33 am

From time to time I will go through the entire site and go through people’s notes sections. A lot of people put their best information and hide it at the bottom of their notes and then repeat their name at the top. What they need to realize is that the top of your notes section shows up on our search results and can attract or repulse prospective clickers.

I scan the entire notes section and look for interesting, unique, or factual information about experience. That is what I like to put at top.

What I don’t like to see on the top is, “Hi, my name is Julie.” or “I am a Notary and Signing Agent.” This is tantamount to saying, “Hi, I am Julie and I have two legs and one nose… I use it to smell, and take that is justification that you should hire me for your next notary job.”

Some people say something catchy, or have a language skill, or do Apostilles, weddings, or something else noteworthy. This is what I typically rise to the top. Then others put their coverage area at the top — I typically move that to the bottom. It is good information, but is not what the readers look for first.

Then, if I see “turn-off words” such as reliable and responsible, I inform the notaries that nobody wants to hear you claim to be responsible. They want to hear your clients write a review stating how responsible you are. You claiming it about yourself is not only worthless, it is cheesy, (and not the fancy imported kind) and a waste of the readers time. Stick to the facts, and make your descriptions of yourself have more flowing sentences and less cliche adjectives.

Sometimes I will see information that is hard to read and simply it. “I do refinances and often do conventional. I have also done many VA and modifications. My specialty is Reverse mortgages.” I simplify this to read: “I do Refinances, Conventional, VA, Modifications, and Reverse Mortgages which are my specialty.” It flows nicely because it is a pure list with no interruptions, and is a lot easier for the reader to process the information.

Then, I make bullet points out of quick pieces of information about your certifications, background screening, and insurance as a general rule.

I do other things too. But, the point of reorganizing your text is to make you more attractive to buyers so you get more work and so my site gets more regular users. 123notary has the best notaries in the business and is also a very organized site. We don’t have the gadgets of Snapdocs, but we specialize in quality in a way that nobody else does. That is why we attract more high paying jobs than any other directory.

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January 28, 2021

Notes sections you might learn from

Filed under: Your Notes Section — admin @ 1:33 pm

Most notes sections on our site are dreadfully boring. Even most of the higher level members have very limited and dry sounding notes sections. The higher level people tend to say more about their expertise because they have more expertise, but do they say much about themselves, as humans? Well here are a few that do. Look them up by n# on our advanced search page (sorry, no links today).

19902
8322
23472
15651
19080
42447
10014
25690
21240
9639
47571
37710
8165
10276

Honestly, these notes sections are the best I could come up with after an hour of searching the site. There might be more, but I only searched those in big areas with a lot of reviews. It is possible to do a lot better than any of these listings, but these are the top 2% best quality of notes sections we have…. for now… until you meditate on how to write a notes section from heaven.

I wanted to stress how to write warm and fuzzy information in your notes section, but very few people did much in the way of that type of content although you will find a little in these specific profiles.

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January 24, 2021

What to emphasize in your notes in 2020

Filed under: Your Notes Section — admin @ 1:27 pm

Things change; people change; The only thing that stays the same is that you need a good notes section on your listing on 123notary. But, what should you write about?

Certifications
Most people have the generic information. NNA Certified (good to have). LSS Certification (will get you clicked on), and Notary2Pro Certification (in our opinion the best one.) 123notary certification (hard to get but proves yourself and will get you more clicks.) If you mention your certifications, emphasize the ones that are harder and more in demand when you write notes. It is also really good to have three or four certifications if you want to stnad out.

Memberships
Anyone can get a membership just by paying. It doesn’t make you special. But, if you have five memberships to notary agencies, four certifications and some empowering notes on your professional background, that is impressive.

RON & Pavaso.
There are more and more Remote Online Notaries out there. Not all states allow this, but they get clicked on. Having an IPEN designation (whatever that means, sorry I’m old) helps you stand out too. Everyone on our site does notarizing, but how many do RON or can use Pavaso? Personally, I feel that if you are female you should be a RONDA — just my opinion.

Less Common Loans
Everyone does refinances, but how many do Debt Restructuring, demolition loans and time shares?

ME: Do you do time shares?
NOTARY: When I have time!

Focus on what makes you stand out, and write about the other stuff too, but put the jazzy stuff where it is more visable.

Unique Phrases
I scoured our site looking for unique notes sections and found a few somewhat good ones. But, we basically have hardly any notes sections I would give an A to which is sad. But, you can work on writing something unique and classy or funny about yourself and it might draw attention. Put something on there and see how people react.

As usual, if you need help with your notes, ask me! Email us.

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December 2, 2020

Everything you need to know about writing a great notes section

Originally posted Feb 1, 2016.

Most Notaries underestimate how critical it is to have an amazing notes section on your listing on 123notary.com. They just write how they are background screened and have E&O insurance. They stop there. Yes, this is important information and it can be a deal breaker if you don’t have the right background screening from the right agency, etc. However, the Notaries who get lots of work from 123notary tend to have 123notary certifications, reviews from satisfied clients and a very thorough notes section. So, what is the secret? The secret is to be specific, unique and well organized in what you write about yourself.

(1) Selling Features
The top of your notes section should stress selling features. What can you say about yourself that others might not be able to say that would make someone want to hire you. “I’m reliable.” Everyone claims to be reliable, and then they show up late making a mockery out of their claim. Try something that you can put your finger on. But, I really am reliable? Yes, but your notes section can’t prove it — so skip it. Instead, let’s think about what types of loans you know how to sign. Don’t just say, “all types.” List them one by one. Do you have some unusual qualifications? Were you Notary of the year? Do you do jail or hospital signings? Are you fluent in Uzbekistani hill dialects? These are things that help you stand out. Were you a CEO of a Mortgage company? That helps too. If you have Escrow, Title, Underwriting, Processing, Settlement, or general Mortgage experience, that is a huge plus on your notes section. Make sure to indicate that high in your notes. Remember — the first 200 characters of your notes show up on the search results for your area, so digress to impress! (actually don’t digress, but use that space to squeeze in as many selling features as possible)

(2) Specialties
One of the most valuable pieces of information you can include in your notes are your specialties. Instead of bragging about how you are error-free or dependable (which nobody wants to read,) instead list the types of loans you know how to sign, types of major documents or procedures you are familiar with. Do you go to airports, offices, or jails? Do you do Weddings or Apostilles? People are very impressed when you have highly specialized skills, so mention them.

(3) # of loans signed
Most Notaries up date the # of loans signed once in four years. When I mention that their profile says they signed 200 loans, they say, “Oh, that was five years ago. I must have forgotten to login — I’ll go in there.” You need to “go in there” and update your info every few months or you will have information that is collecting cyber-dust.

(4) What is hot and what is not?
Radiuses are hot. If you have a wide radius, tell the world. 100 mile radius shows you are serious (or crazy.) Last minute signings are a good thing to mention. Do you accept faxes or are willing to do fax backs? That narrows it down. Are you background screened? Is it by NNA or Sterling or someone else — if you’re screened by the wrong agency, you don’t get the job! Do you know how to do eSignings? That will make you stand out!

(5) Professional memberships and certifications
Are you NNA Certified, Notary2Pro certified, 123notary certified, or trained by some other agency. It is impressive especially if you have four or five certifications. Mention these as well as your memberships. But, please don’t say you are an NNA member in good standing. The only way to be in bad standing with any agency is by not paying your bills or perhaps being convicted of a felony.

(6) What is unique about your service?
Is there something unique about the way you do your work? Or do you have a catchy unique phrase about yourself? It is very hard for most people to think of anything unique about themselves. But, if you really put some thought into it over an extended period of time you might come up with something good. We have two blog articles below with some of the best unique information we’ve ever seen.

(7) Avoid vagueness
Did you work for 10 years in the legal industry? What does this mean? Were you the company president or did you mop the floor for an Attorney. State your job title or what you did very clearly. If you were a legal secretary of Paralegal, that is good to know. Not a selling feature. Additionally, try to be specific about your claims. Rather than saying how good you are with people, give a concrete example of how you are good with people, or what experience you have that proves you are good with people.

Also read:
General (vague) vs. specific information in your notes section
http://blog.123notary.com/?p=4602

(8) Avoid restating information
Many Notaries restate their company name, their company mission, phone and email in your notes. Your notes is to give additional information about your service, and not to restate what the reader already knows. Remember, those top 200 characters go in the search results, and if you say, “We are here to serve” nobody will click on you.

(9) Counties served
There are 12 boxes where you can indicate your counties served. If you wish to restate this info in your notes, put it near the bottom as this is not a selling feature. If you want to indicate which parts of which counties you serve, the notes section is the only place to go into such detail. Others choose to mention specific towns or cities served. Please avoid stating which zip codes you go to as that is too nit-picky.

(10) Writing about your mentor
New Notaries always want to bend my ear about how they don’t have experience, but their mentor has signed 10,000 loans and they have been to many signings with their mentor. After hearing ten minutes about their mentor I say, “I’ll hire him — I’m convinced — But, I wouldn’t hire you in a million years because you don’t stand on your two feet!” Don’t talk about your mentor. Talk about what training programs you have passed.

(11) Writing about your Real Estate background
Notaries regularly write, “I am a Realtor and therefor am familiar with the documents.” But, when I quiz them on the documents they fail almost every time. Also, many Notaries will write three paragraphs about their Real Estate business or Process Serving, etc. People are coming to 123notary to find a great Notary, not a Real Estate agent. If you want to quickly mention in the middle of your notes that you are a Realtor, that is fine, but don’t make it the central point of your notes.

(12) Educational background
If you want to write about your degrees or former professional experience, unless it is Mortgage related, it should go in the middle or lower middle part of the notes as it is not critical information in the eyes of the reader.

(13) Equipment
Yes, you can write about your equipment. Sometimes we recommend using bullet points for quick points such as E&O, certifications, and equipment. You can mention what type of printer, scanner, fax, or mobile office you have. Just don’t put this up top. It belongs in the middle or lower middle of your notes.

(14) Closing statements
Some Notaries choose to have a closing statement while others don’t. We like it when Notaries do. You can say, “Thanks for visiting my listing.” Or say something a little more unique.

(15) Don’t jumble everything in one paragraph
A good notes section is divided into several logical sections. We normally like to see an intro with selling features, an about you paragraph, some bullet points, and a closing statement. There are many formats for winning notes section and you can decide what is best for you.

(16) Ask for help
123notary gives free notes makeovers. However, we cannot write the content for you. We can filter and reorganize it though. When we redo people’s notes sections they average an increase of 55% more clicks per day to their listing. So, ask! And get some reviews on your listing while you’re at it!

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Other Great Notes Articles

How to write a notes section if you have no experience
http://blog.123notary.com/?p=4173

10 quick changes to your notes that can double your calls
http://blog.123notary.com/?p=4499

What goes where in your notes?
http://blog.123notary.com/?p=1076

2014 excerpts from great notes sections
http://blog.123notary.com/?p=13613

Unique phrases from people’s notes sections
http://blog.123notary.com/?p=14690

Stating the obvious in your notes section
http://blog.123notary.com/?p=14146

A Notary included a copy of her testimonial in her notes
http://blog.123notary.com/?p=4680

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July 9, 2020

Copying your notes will not get you clicks

Filed under: Your Notes Section — admin @ 9:22 am

I make welcome calls to all of our notaries. I often inform people that their notes section is blank. They say, “No problem, I’ll just copy my bio from such and such another site.” Or they say, “The bio should already be on there.” I am looking at a blank notes section on their listing and they are assuring me that it is not blank. I wonder which one of us is correct?

In any case, your notes section is one of the most critical parts of your listing. If you describe yourself well, you get more clicks and more jobs. If you leave it blank, write a one liner, or create a poorly organized notes section, you will get few clicks.

Copying your notes section is a problem simply because of the programming on 123notary.com. The top of your notes section shows up on the search results. If your copied notes say, “Hi, my name is Julia.” then that is what will show up on the search results when people see your listing along with the other local listings. Since they already know your name is Julia, you are wasting precious space telling them something redundant.

It is more effective to put your experience and selling features at the top. Mention what makes you stand out. Do you do jail signings, last minute signings, and what types of loans have you signed before?

Additionally, I have found that notes sections on 123notary.com perform better if they are in a particular format. Your copied notes will not be in that order or format. We have written countless blog articles in the category called, “Your notes section.”

So, try to read lots of our articles on notes sections and don’t copy and paste your notes. But, copying your notes is a lot better than leaving your notes blank. It is also good to touch up your notes a few times per year to keep them fresh.

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May 5, 2020

Squirrels and notes sections – they all look the same

Filed under: Your Notes Section — admin @ 9:39 am

I often wonder how squirrels tell each other apart. “Hey, who stole my acorn? Was it you?” I have this same mistake with Chinese girls. “Hi, Cindy.” “Like, I’m not Cindy.” “Oh… (pause) Awkward.”

But, people’s notes sections on the various notary directories look fairly generic as well. They talk about their NNA certification. They mention they are background screened but fail to say by whom. They mention they have E&O, but omit to say how much. And they mention that they “travel”, but don’t mention how far. A few mention that they will jump for clients, but once again leave out — how high.

Then there are those who brag about how dependable they are and how they have a .001% error rate. There is no point in mentioning any of this because anyone can claim this, but claiming it not only doesn’t make it true, but makes you look inexpensive and like a novice.

Can you make your notes section stand out? Can you put some cold hard information and something unique that makes you look different from the other Notaries jumping from branch to branch doing job after job? Take this seriously and put some time into it because uniqueness enhances your click ratio which translates into more work!

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April 12, 2020

Copying your notes over from Snapdocs? Bad idea

Filed under: Your Notes Section — Tags: — admin @ 9:12 am

Many Notaries just like to copy and paste information. It is easy and thought-free. Thinking burns a lot of ATP, so why not conserve. The problem is that 123notary is not programmed like Snapdocs. The top of your notes section shows up on the search results. So, if you say, “Hi, my name is Mandy.” people will not click on you because they already know your name is Mandy, but don’t know what is unique about you and your experience.

It pays to have Jeremy (that’s me) go over your notes. No, it doesn’t cost anything, but it will benefit you a lot. When I go over people’s notes and fix them up, people get an average of 55% more clicks. It takes me about two minutes. I have done this tens of thousands of times and am good at it. Please allow me to pat myself on the back.

Notes sections on 123notary should focus on certain types of info, and be in a particular type of order. Don’t put all your info in an endless long jumbled paragraph. Divide into sections with experience and unique selling features at the top. Your personal introduction should NOT come at top, because that is not as critical to the hiring decision as what is unique about you and your experience.

So, read our tutorials on the blog about how to write a good notes section in the “your notes section” category on the right column of this blog. The comprehensive tutorials from back a few years ago are more thorough, but everything we have written on the topic is useful.

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February 5, 2020

Best older posts about how to write a great notes section

Filed under: Your Notes Section — admin @ 10:59 pm

Here are some older posts about how to write a great notes section. I wanted to bring these to the surface, so here they are.

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COMPREHENSIVE GUIDES

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How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Everything you need to know about writing a great notes section
http://blog.123notary.com/?p=16074

Notary Marketing 102 – your notes section
http://blog.123notary.com/?p=19788

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INTERESTING ARTICLES ABOUT NOTES SECTIONS AS A WHOLE

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2014 Excerpts from great notes sections
http://blog.123notary.com/?p=13613

The ADD culture and your listing and notary marketing
http://blog.123notary.com/?p=22309

Documenting your experience and personal style in your notes
http://blog.123notary.com/?p=19052

Documenting your experience and personal style in your notes
http://blog.123notary.com/?p=19052

Notary notes makeover
http://blog.123notary.com/?p=18895

Examples of great notes sections
http://blog.123notary.com/?p=18862

Unique phrases from the Ninja course
http://blog.123notary.com/?p=14690

10 quick changes to your notes that double your calls
http://blog.123notary.com/?p=4499

What goes where in your notes?
http://blog.123notary.com/?p=1076

Clarifying vague claims in your notes section
http://blog.123notary.com/?p=4675

Your jumbled or too short notes section is costing you 50% of your business
http://blog.123notary.com/?p=16572

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COMPONENTS OF A NOTES SECTION

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A list of things you probably did not add to your notes section
http://blog.123notary.com/?p=22287

How many types of financial packages do you mention?
http://blog.123notary.com/?p=19997

Putting jails and hospitals in your notes section
http://blog.123notary.com/?p=19266

Is it better to be “bilingual” or speak Spanish?
http://blog.123notary.com/?p=19264

Being unique and factual in your notes section
http://blog.123notary.com/?p=19050

Buzzwords to avoid in your notes section
http://blog.123notary.com/?p=19054

What NOT to put at the top of your notes section
http://blog.123notary.com/?p=19056

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February 4, 2020

Cleaning up common mistakes in your profile’s notes section

Filed under: Your Notes Section — admin @ 10:56 pm

When I look over notes sections of our higher level members, I like to make suggestions that can help them appear in a more positive light to the users. There are a bunch of common mistakes people make. I want to go over those mistakes.

1. Real Estate Experience
It is common for those with Real Estate experience to claim that they have real estate experience the therefor they understand the documents. In real life, people who I quiz with Real Estate experience do not know their documents that well. If you want to prove knowledge, then please pass our certification test which is really hard. Another mistake people make is to put lots of information about their Real Estate career in the top of their notes section. This is a Notary directory, so please put notary achievements at the top of your listing and mention your Real Estate experience in the middle or bottom of your notes section as an additional point.

2. Mortgage Experience
Many of our members have some type of Mortgage experience. If you are a current Mortgage Broker, you might be seen as competition and people might not want to hire you. However, the mistake many Notaries name is to claim that they have “x” amount of years in the “Mortgage Industry.” They often do not disclose what job titles they had in the industry or what their tasks were. People who use our site reward those who give specifics and give you a clear idea of who you are, what you have done, and what you know how to do. Additionally, using the “x” number of years is a bad idea, because you might have a listing with us for ten or twenty years and you have to keep updating your # of years every year. It is easier to say, “Notary since 1986.” or “Mortgage Appraiser since 2009.” You could say, “I was a Mortgage Broker from 2004 to 2015.” which clears up when you did it, how long, and that you no longer do it which might com as a relief.

3. Business Experience
Many Notaries have run a business before. They put, “Former business owner.” In their notes. This is horrible. It doesn’t say what type of business you ran, what position you had, what your responsibilities were, or what time period you did it. Be specific and understand that the reader doesn’t know if you had a business collecting hub caps or if you ran a fortune 500 company. You need to specify!

4. Types of Loans
It is common for Notaries to say, “I know how to sign every type of loan.” This is bad, because there are so many types of financial packages that few notaries have signed them all. Just make a detailed list of the loans you have signed, i.e.: I have signed purchases, sales, refinances, FHA, VA, conventional, unconventional, conforming, modification, reverse mortgages, and debt consolidations. I suggest having another list of common documents that you have signed. If the user has one of the types of loans on your list, he is more likely to hire you than some other character who makes vague claims or no claims about their loan experience.

5. Number of Loans
Some Notaries who are smart keep their number of loans signed statistics up to date regularly. Others say that they have signed two hundred plus loans. Two hundred plus is not a number by the way. Two hundred is a number. Since the information is not date stamped, (hmm, perhaps I should add that as a feature to my directory) there is no way to know how accurate the information still is. Number of loans signed is a good indication of how much experience you have, and is much more helpful than how many years of experience you have. You might have one month of experience and have signed 200 loans, or you might have twenty years of experience only having signed one loan per year which would be 20 loans. Think about it.

6. Omitting to read through our thorough guides
123notary has published many point by point tutorials on how to write a good notes section, what buzzwords to add, which to omit, what to say and how to say it. By not spending at least two hours reading our comprehensive guides, taking notes, and writing a well organized and thorough notes section – you are losing business. We will even clean up your notes for free upon request, but we get very few requests.

7. Unique catchy phrases
It is hard to teach someone how to write a catchy phrase. I created some articles with the best phrases I could find. It takes time and thought to create a one liner. However, readers are so bored reading through notes sections that if you can write something spicy, they might like it, and they might call you first. So, put some time into thinking up something catchy to say, and see how people react. You might need to modify what you put at a later date.

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