I used to think that Facebook is a place where Notaries wanted to advertise their services. Facebook is not a good place to advertise. However, you should periodically put that you are a Notary just in case someone who follows you who is nearby needs one.
On the other hand, people who visit 123notary or other directories want to know a little more about you. If you include a link to a website that makes for great reading material, particularly if you have an interesting site. I recommend against spending lots of money on websites. However, if you can get something cheap that looks good, you might impress clients. I got picked many times back over a decade ago because I had an interesting feng-shui site. It was not even related to Notary work, but they liked the art work and liked how intricate and well planned the site was. The site impressed them.
What if you use your Facebook as a place where people find you somewhere else, but then get routed to? This is a social media strategy that actually makes sense. Some people are sloppy about what goes on their Facebook page. They post photos that are not appropriate. Then their boss goes snooping around, finds inappropriate content and fires them — or doesn’t hire them in the first place.
The face is that you don’t know who is viewing your Facebook, so keep it professional and personal. Post interesting content, and keep it mixed up. If you post interesting content about what you did over the weekend and then some facts about a controversial notary request and how you handled it, you will attract. People like to get to know the personal and work sides of your life. However, if you post nothing about work other than complaints and post raunchy photos of you and your friends drunk or practically naked, you might turn a few people off.
Try to connect your networks in a logical way. The flow of traffic is always from point A to point B. The question is, which direction of traffic makes the most sense. For 123notary it is from Facebook>