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February 16, 2017

What if Notaries wrote blogs?

Filed under: Social Media — admin @ 7:40 am

Can you imagine what the world would be like if Notaries wrote blogs? Most of the blogs out there are written by the NNA, Ken, Myself or Andy our comedy writer. There are about five or six others in the industry who have a blog or write a bit. But, for the most part, there is a lot of silence out there.

Blogging demonstrates your leadership and competence. Followers do not blog as a general rule. Those who blog are leaders by definition. And you can’t lead without knowledge or the capability of conveying your knowledge using the written word.

In the beginning there was the word and the word was blog — or at least would be written in a blog at one point in time. This line is a corrupted form of what is in the Hindu Vedas that is a phrase that Jesus borrowed. Maybe Jesus like hanging out in India during his missing years? Can’t beat the curry, but the humidity is a killer!

If Notaries wrote blogs, they would attract clients better. Clients are impressed by knowledge. They are impressed if you are the one out of a thousand who gets up and says something worth hearing that is thought inspiring and interesting or informative. Most Notaries just get on the forums and complain, but how many create worthwhile content?

Additionally, it would be more interesting as a reader if there were more people with more unique points of views publishing content. My life would be better because I like to read what is out there.

Many businesses have blogs as a matter of good practices, but the content they put on their blogs isn’t always so interesting. Their SEO guy made them do it, but how often do they update their content. If you do blogging, you should really write regularly. You need to have brainstorming sessions, a weekly time to write, and a way to get your work published. We will publish your work here at 123notary if it is any good. So, now you have a venue! Creating your own blog costs hosting money and programming money for wordpress. You will be out between $500 and $2000 depending on who you hire. It’s cheaper to get the work done in India — humidity or no humidity.

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December 1, 2016

I eat, breathe and sleep 123notary

Filed under: Social Media — Tags: , — admin @ 11:50 pm

For those of you who wonder what it is like running 123notary, it is non-stop work. I eat, breathe and sleep 123notary.com. I even have dreams about 123notary.com when I’m asleep. I also dreamt that my housemate was listening to loud salsa music, but that’s a different story.

When I wake up in the morning, the first thing I do is to roll out of bed, visit the bathroom, and then sit down at my computer for a few hours. There are emails to answer, orders to process, phone calls to call, tweets to tweet, and other things to do as well. I normally take a walk every afternoon and I think about 123notary during the entire walk. Experts claim that taking long walks calms you down and makes you smarter. Some of the greatest artists, composers and thinkers of all time took long walks daily. I include myself in this category of people as I compose great music in my head during walks, but never write it down such as a concerto for orchestra and unaccompanied jazz saxophone (not sure if that would sound so good in real life, but worth a try.)

When I go out with friends, we always discuss 123notary, among other things. I went to the symphony today, not to hear music, but to sit in the lobby and absorb their “qi” energy to benefit 123notary. Yes, feng-shui really does work if you know how to do it right. Basically, everything I do, I do for 123.

As Carmen once put it (sounds like an MTV commercial)

I want my 123

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July 23, 2015

See 123notary’s new Pinterest, Stumbleupon, Tumblr and more…

Filed under: Social Media — Tags: , , , — admin @ 9:56 am

123notary has been active on social media since 2009. We did a lot with Facebook and Twitter at first, and then got heavily into blogging. Later we added Linked In, Google+, Pinterest, Stumblepon, and Tumblr. Social media is kind of fun. To be honest it is our Facebook that is getting the majority of the traffic. But, we have very intelligent conversations on Linked In which is wonderful. Below are some links to our new accounts.

Pinterest
123notary’s Pinterest profile is not like the others. Pinterest has a very low count of notary profiles. So, we are trying to appeal to a more general business community in hopes that maybe they will need a notary. We also have travel posts, entrepreneur posts, and more. I love how Pinterest makes it possible to divide your posts into different boards. I have not seen any other social media platform have that feature.
https://www.pinterest.com/123notary/

Tumblr
As with Pinterest, there are very few notaries on Tumblr. However, we post general articles of interest. Recently we posted about Route 66, what Starbucks knows about America, and how Google created a built-in mortgage calculator.
http://123notary.tumblr.com/

Stumbleupon
Stumbleupon is a very small social media network. We posted general articles of interest. 50 questions to get to know someone. Negotiation tactics, 31 places everyone should visit before they die. We posts notary content from time to time, but the audience on Stumbleupon prefers travel and business strategy articles — so, we give them what they like!
http://www.stumbleupon.com/stumbler/123notary

Google+ Notary Community — yet another forum!
We have been working up a storm on Google+ and have built up several personal groups as well as a 123notary profile and Notary, Real Estate, and Mortgage community with over 600 members. We hope to grow the group to 5000 over the next year or two. Wish us luck. We’re posting about various notary and real estate topics for the most part on Google+. There are about 30,000 Realtors on that medium, so we are reaching out to them in hopes that they will join our community and one day be a 123notary member.
https://plus.google.com/communities/110089682668516585285

123notary on Google+
This is our company profile. It is a little different from the community.
https://plus.google.com/115707701763602775915/posts

123notary on LinkedIn
Our Linked In profile offers in my opinion the highest quality of notary discussions. Users tend to be the most practical and businesslike of any of our networks and have very interesting discussions daily!
https://www.linkedin.com/groups/123Notary-Notary-directory-information-discussions-4139192

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Ann Handley changed my life by introducing the five food groups of blogging
http://blog.123notary.com/?p=14671

I don’t Facebook I don’t tweet
http://blog.123notary.com/?p=14130

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June 1, 2015

Ann Handley changed my life by introducing the five food groups of blogging

Filed under: Social Media — Tags: , , , , , — admin @ 10:32 pm

Something was missing in my blog
I have been blogging for years. But, I realized that my blog wasn’t that organized. Sure, I had lots of cool categories, and yes, there was useful content — but, something was missing. I just couldn’t figure out what was missing until I read Ann Handley’s (marketingprofs) blog about the five food groups of blogging.

They make their blog “comfy”
First of all, Marketing Profs does such a good job of making their blog writing style easy to read, informative, and also they make you feel comfortable reading their blogs. They always seem to integrate coffee, salsa & chips, pets, and other feel good, comfy, and relatable themes into their blogs which makes regular people (like me) want to read their content more often.

The five food groups
Yet another relatable theme was the five food groups. Something we all learn about as small children which is kind of fun, and also is taught using cool charts. I didn’t know that blog entries could be segmented into food types. I never thought of my comedy entries as “desserts.” I never knew that my technical how-to articles could be classified as anti-oxidant rich vegetables. I had no idea that my articles about signing companies could be considered the meat of Notary knowledge. Thanks to Ann’s fun and innovative writing, I was able to get this new concept into my head.

What about mustard?
Unfortunately, not all of my blog articles confirm to the various culinary categories. I was not able to find any condiments. Perhaps if I write a controversial entry, that might qualify as a habanero aioli. And what would be a type of blog entry that would be a bread category?

Here’s what I did…
After long thought, I decided that the important things that Notaries want and need include Marketing, Technical How-To, Funny, and they always like to read about Signing Companies. We publish stories, and other types of content too, but these were the types of content that I thought should be scheduled. So, to make it easier to keep it all organized and regular we do Marketing Monday, Technical Tuesday, Funny Friday, and Signing Company Saturday. It is all well organized, and I often pre-publish the posts months in advance. This also makes the writing process more organized because I know how much of each type of article to write.

The result in blog traffic
I am very happy with the results in my blog traffic. We went from around 15,000 visitors per month to about 20,000. Part of the increase is due to increased traffic from Facebook as we have raised our budget for Facebook advertising and promotion. But, the new organization has helped me optimize my posts in each category rather than just optimize post titles in general. This way instead of just deciding what is popular, I can identify what the most popular themes in the technical category are, and then have a completely separate comparison for identifying which marketing posts are the most or least popular.

So, to sum it up — what was that something that was missing in my blog?
Mustard!

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How often do you update your # of signings?
http://blog.123notary.com/?p=16731

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

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April 6, 2015

I don’t Facebook, I don’t tweet

Filed under: Ken Edelstein,Social Media — Tags: — admin @ 12:20 pm

I Don’t Facebook, I Don’t Tweet
I just don’t see either of them worth my time. Sure, many receive business leads and profit from their involvement. But, those are needles in the haystack of messages and interruptions. Voice, email and even text messages are direct, one to one communications. Frankly, I’m not a big fan of spam email either; and probably we agree on that one. I see little difference between the clamor of social media and the rise in spam, be it “junk mail” or email. Junk is Junk.

Friends and Followers? Not really. To me it seems the “big lie” approach when someone claims to have hundreds or thousands of friends or followers. Cute phraseology, but hollow and devoid of any real substance. There are some “mass distribution” non-personal “broadcasts” that I do subscribe to. Some bloggers have a theme or subject that interests me and I enjoy reading and learning what they have to say. But receiving a “tweet” that little poopsie left a “dump” on the rug is not what I consider wanted communications.

Sure, I did mention that there are clients to be had (as in obtained, not exploited) via these services. And, I am aware that the subscribers can choose the source. But, the vast majorities of these missiles are self serving from the author, and, frankly; tend to be trite. What they lack in quality, they more than make up in absurd quantity.

There is also the privacy issue. It has been extensively reported that “data mining” for marketing is practiced extensively; generating more targeted spam. The real product is your personal data, your preferences as expressed by keywords that are searched for, indexed, and sold. Not for me. I prefer one to one communications. There have been reports that even directed email is being scanned for similar marketing information. This is objectionable, and possibly will be stopped as an inappropriate (illegal?) invasion of privacy. On the subject of privacy, a careful reading of the rarely looked at “sign up agreement” is basically a relinquishment to all rights to privacy.

Did you ever send an email that you wish you could take back? Of course you did. With a little luck and perhaps an apology you can undo that faux pas. That’s a bit more difficult to manage when it goes to many destinations. And that poorly crafted “publication” is on record forever. A similar email is in one place, and probably will be deleted eventually. A direct email, unless forwarded by the recipient will not make it to the papers or to the networks.

Your “social media” postings are often scrutinized by prospective employers, the police and nobody knows for sure “who else”. People and their priorities change. Your zeal to protect endangered turtles, at the expense of a town’s need for a highway; might mark you much later in life as not being suitable for a specific job or assignment. Recently, prosecutors have introduced social media “manifestos” from sociopaths as evidence of “state of mind” into court cases. Sure, this is an extreme situation; but might foretell a trend in the future. It’s not too much of a stretch to visualize your postings and interest in fast cars into your trial for speeding; perhaps if there was personal injury involved.

As titled, I Don’t Facebook, I Don’t Tweet; but I am not in any way saying what is best for you. But it would be wise to think carefully about how you use these tools. Under some conditions it’s best for the past to remain in the past; “social media” posts or “follows” can haunt you forever.

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7 ways to use Facebook to market your Notary services
http://blog.123notary.com/?p=5396

Fees at the door misunderstood on Facebook
http://blog.123notary.com/?p=2597

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July 4, 2014

Where does 123notary get ideas for blog articles?

Filed under: Social Media — Tags: , , , — admin @ 12:25 am

When I started writing for my blog, I thought I would run out of ideas. I wrote about all of the technical notary issues I could think of. I wrote about journals, loan signing procedures, marketing and more. Then, I ran out of ideas. Then, we started talking to notaries and asking them about their craziest stories. There were many stories and many of them were excellent. The more gruesome the better!

Since, I have to write about 25 articles per month myself and have some help from Ken, Carmen and a few others for extra blog entries, I have to have tried and true techniques for finding blog ideas. Not all blog topics will be popular, but sometimes it is surprising to learn about what people like, or respond to the most. Our notaries are practical types for the most part. They like the stories, but respond more to everyday types of situations that affect their lives.

My new techniques for creating blog topics are reading Facebook, seeing what was popular on Twitter, our Forum, Notary Rotary’s forum, seeing comments to our blog entries, and even reading emails from clients. Additionally, we get stories from our notaries from time to time. I also come up with ideas from talking to people on the phone. From talking to people, I learn what some people are competent about and what areas they need improvement in. Reading through people’s notes sections also opens a can of worms. I wrote sixteen pages about notes sections in our Ninja course, and could probably write twenty blog articles on the topic as well.

If you have an interesting blog article idea, run it by us. We need 365 ideas per year.

Tweet:
(1) 123notary gets ideas for blog articles from Facebook, the forum, Stories from our clients, emails and daily life!

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How much traffic does 123notary really get?
http://blog.123notary.com/?p=4645

123notary behind the scenes
http://blog.123notary.com/?p=2499

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March 31, 2014

Humorous Posts: What is popular and what is not?

Filed under: Social Media — Tags: — admin @ 11:39 am

I spent an hour analyzing which types of humorous posts are popular, which are not and why. My comedy writer enjoys working with movie and sit-com themes. Some of those themes turned out to be popular while others did not. We also had other random ideas. The trick was to categorize these ideas in a logical way. the themes below are fused with notary context in some way to make the plots more interesting to notaries. Here is my conclusion of what works, what doesn’t, and perhaps why.

GOOD: Sitcoms, movies, relationships, virtual topics, tabloid material, illegal things, acupuncture for notarial schlerosis
BAD: Hi-tech, Politics, Haunted, UFO’s, Family Guy, MTM,

Signing Companies
A long list of MOST ACTIVE was very popular in 2011 with 4000+ views based on tag & link clicks.

Sit-Coms

(B) Cheers
(C) Seinfeld
(C) Two & a half notaries; 1st one: what do you want to be when you grow up? (A) Intercontinental (D-)
(D) I Love Lucy
(D) Talk Show Themes
(F) Family Guy
(F) Notary Trek
(F) Jay Leno

Movie Themes
(A) Honey, I notarized the kids
(C) Notary Bond
(C) Notarize This
(C) The Man with the Golden Seal
(C) Ali Baba
(D) Dye another day
(D) License to Kill
(F) Wizard of Oz
(F) Luke Skywalker has Chinese food
(F) Notarizing Yoda

Virtual themes
(A) Notary Heaven
(A) Notary Hotel
(B) Strange Notary Phenomenon
(C) Signing with invisible ink
(F) Time machine for backdating
(F) Planet of the notaries

Illegal themes
(A) Kidnapping
(A) Notary arrested for accidentally robbing a bank
(B) The Notary, Mafia and the Fedex Drop Box
(B) Marijuana on the table
(D) Sex Offenders
(F) A Notary Bank

Relationship themes
(A) Mannequin
(A) The signing & the mistress
(B) 2nd date with Jeremy
(B) Social Media site for notaries
(C) Gay Lovers
(C) Notary brings girlfriend to a signing
(C) Jeremy doesn’t want to be 44 (real life people you know)
(D) Notaries are from Venus, Signing companies are from Mars
(D) Notary Mingle
(D) Speed Dating & Speed Notarizing
(D) A dating site for notaries
(F) Notary Pick Up Lines
(F) Mating rituals
(F) Men & Women (war between & comparisons)

Tabloid themes
(A) Signs you’re a notary workaholic
(A) The homeless Notary
(B) The woman who couldn’t find a notary
(C) Is this man a notary?
(C) Demolition loans

Celebrities
(A) Notarizing Celebrities 2012
(B) VIP Notary
(D) The Stars and I
(F) Celebrity glossies
(F) Star’s signatures at the Manns

Health
(A) Acupuncture for notarial schlerosis
(D) Coma Notarization
(F) Teens forced to get notarized for STD tests
(F) Obamacare

Real Estate
(A) Alaska Real Estate
(D) Realtor
(D) Evil Girl Scouts & Realtor
(D) Real Estate Run-Ins
(F) Real Estate with Insane

Other themes
(F) 1099
(C) 12 things to do on hold
(D) Airline Captain
(D) Apostille
(F) Appidavit – a new app
(D) Armageddon
(F) Asylum
(C) Bar: Bartender Notary (D); 3 notaries walk into a bar (A) 2012 bar (C)
(C) Carrot & Stick
(A) Celebrities
(B) Cheers
(F) Children
(F) Christmas, Christians & Jewish themes
(F) Con Artist
(D) Crayons & Dog Treats
(F) Cursive
(C) Demolition
(F) Dentist
(C) Driving & Notarizing
(F) Dr. Quack
(F) Drunk [intoxicated 2012 (F)]
(D) eNotarization 10 years in garbage
(F) End of the World
(F) Extra Terrestrials
(F) Family Guy
(F) Falling asleep
(F) Food
(D) Ghosts
(D) Grandma’s Paralysis
(D) Guns
(F) Haunted
(D) Her Magesty
(A) Heaven
(A) Hell
(F) Hillbilly
(D) Hippies, Hippie, Hippy
(D) Hi-Tech
(D) Homesless – Live in Car
(A) Hood – notarization in the hood.
(A) Hotel
(?) Horror… see nightmare on ermer street
(D) Immigration
(D) I Love Lucy
(C) Invisible
(F) Karma
(D) Kim Jong Ong
(A) Kidnapping
(F) Leno
(C) Lightbulb joke
(D) Locked In
(D) Lost
(?) Marriage — see relationships
(A) Mannequin
(C+) Meao Notary Service
(D) Messy House / Pigsty
(D) Middle Initial
(C) Monopoly
(C) Movie reviews
(A) Naked (hai-zi)
(C) Nightmare on Ermer Street
(D) Notary Day
(A) Notes – excerpts from great notes sections
(D) Novice
(D) Obituaries
(D) Passport
(D) Pigs
(D) Pit stop
(F) Planet [in charge of the planet (D)]
(F) Politics (includes Palestinians & Israeli Job)
(D) Predict the Future
(B) Printing: free printing service
(D) Quotes
(A) Ready to JUMP
(D) Robot
(D) Rock Climber
(C) Santa
(C) Seinfeld
(D) Self Service Notary
(D) Sex Offenders
(C) Shopping for notaries
(D) Siamese Twins
(D) Social Media
(D) Snowden
(D) Songs
(D) Southern Hospitality
(F) Spiderman
(D) Spy
(F) Star Trek
(C) Stamped – Reality Show
(A) Starbucks Notary ***
(B) Strange Notary Phonomenon
(D) Streetwise
(C) Suicide Hotline
(D) Swat Team
(D) Supermarket
(D) Super Notary / Superhero
(F) Therapist
(F) Time Machine
(C) Trick Questions
(C) Two and a half notaries; 1st one (A) Intercontinental (D-)
(A) Two notaries, same job!
(D) Towles booth
(D) Value menu
(B) Vampires
(F) Voice – notarizing a voice
(F) Yearbook
(F) West Side Story
(F) UFO (based on extra terrestrial post)
(F) Zen (being at one) (zen and the art of)
(F) Zoo

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March 29, 2014

Marketing Posts Analyzed

Filed under: Social Media — admin @ 11:25 pm

Popular Themes

How to get work; Who is getting work
(A) 35,000 per month his first year (also in pricing section)
(A) 3 jobs per week to 3 jobs per day (CERTIFICATION) (also in Certification section)
(A) 2013 analytics. who is getting more biz?
(A) CSS to get work these days
(A) We are requiring notaries to be on our approved list
(A) Is a p#20 really superior (also in advertising)
(B) If your name is everywhere, then people will find you (also in advertising)
(B) 5 or 6 REVIEWS doubles your business? (also in review section)
(C) Great attitude gets jobs
(D) Background checked & fingerprinting
(D) Banks prefer a notary

Notary Pricing, Fees & Income Considerations
(A) What does a notary charge in 2013?
(A) 35,000 per month his first year
(A) $1000 per minute
(A) $30 Signings
(A) Has the industry slowed down again?
(A) 6 free things 123notary does
(A) 4 reasons the industry will pick up.
(B) Signing services take a proportion of the fee
(C) 123’s prices went down in 11 areas
(D) Chumped in double booking
(D) Reasons notaries won’t lower their fees

General Marketing
(D) Choosing a name for your business license
(D) Do signing reviews get companies to pay?
(D) Funny notary names.
(F) find a notary page analytics
(F) # of people using find a notary page
(F) Bank Notary
(F) MONTHLY MARKETING PLAN
(F) Rocket science – loan signing isn’t rocket science
(F) Persian name
(F) New Algorithm

Advertising
(A) Is a p#20 really superior (also in how to get work section)
(B) If your name is everywhere, then people will find you
(C) Meao notary service PETS
(C) Complaining about 123notary’s prices going up
(D) economy listings
(D) Wanne be #1 on 123notary?
(D) Free listings really free?
(D) 24 hour icon
(D) 123notary stats took dive
(D) Customers can tell if you don’t login regularly.
(D) Is it free?

Notes
(A) Notes – excerpts from great notes sections
(A) How to write a notes section if you have no experience
(B) How often do you update # of signings.
(B) What to write in your notes section
(C) 10 quick changes to your notes that double your calls
(C) im experienced and pay attention to detail
(C) # of signings… fake it until you make it.
(D) Dependable & reliable in notes
(D) NOTES sections gone bad
(D) General vs. Specific info in notes
(D) Are you too factual or too personal?
(D) Personality and uniqueness
(D) Clarification of vague points in notes
(D) fedex cut off
(F) Testimonial in notes
(D) Docs will be dropped off in a timely fashion
(F) It’s okay to be experienced but not dependable
(F) Vague – are you vague?
(F) Change the county you’re in

Reviews
(B) How much traffic does 123notary really get?
(B) 5 or 6 REVIEWS doubles your business?
(C) Fake REVIEWs
(C) REVIEWS from Title Companies
(D) You only need a review every 2 months
(D) People believe what others say about you
(F) Word of mouse
(F) all reviews created equal?
(F) If movie reviews get stars, why not notary

Certification Note: Tell a story, don’t mention certification in title.
(A) 3 jobs per week to 3 jobs per day (CERTIFICATION) (also in how to get work section)
(C) Top 1%
(D) If not 123notary CERTIFIED
(D) Elite certification
(D) Uncertified and not a single call

Communication
(C) Notaries who have too much work
(D) Why answer the phone? Why call back?
(D) Novice
(F) Fear, anger

Social Media
(C) Our forum is slowly dying
(D) Newsletter has some perks
(D) Linked in interesting
(D) categories
(F) Ideas for blog articles
(F) Facebook to login to the forum
(F) Twitter
(F) Will our newsletter continue to grow?
(F) We are 123notary.com

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June 21, 2013

How much traffic does 123notary.​com really get?

Our traffic patterns keep shifting, but the general trend is up. Why is this? We keep focusing on promoting our site and making it better. Five individuals are working on the site daily. There are programmers, social media experts, managers, blog writers, salespeople, customer service representatives, and more! If you look at how much work goes into making 123notary what it is for the notaries, you would be amazed. You will begin to realize that your membership fee is small compared to what goes into making this site get lots of business for its members!

Back in 2008, our site was getting around 40,000 visits per month. In 2009, around 55,000. In 2010, around 70,000. When we started our social media campaign in late 2010, we were getting around 75,000 visits per monht. In early 2013, we were up to around 160,000 visits per month. That is amazing. But, the traffic is not dying down, it is constantly increasing. The blog, twitter, facebook, and increased quality control on the site is what is driving new traffic and maintaining existing traffic on the site.

We get one MILLION clicks every 43 days. Wow! That is a lot of clicks. Critical pages like the Find a Notary page got around 22,000 views in March, 2013. But, our advanced search page and masthead search tools also get lots of views, which amounts to close to 70,000 actual searches per month for notaries. With around 7000 notaries on board, each average notary is getting searched for a lot.

If a notary makes a good presentation in their notes, has good reviews, certification, and answers their phone professionally, there is no limit to how much business they can get from great Title Companies.

Find a notary on 123notary.com! We deliver quality!

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123notary behind the scenes
http://blog.123notary.com/?p=2499

What tasks can you do which are worth $1000 per minute?
http://blog.123notary.com/?p=4113

Unique and useful notary business names that attract clients
http://blog.123notary.com/?p=2302

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April 14, 2013

7 ways to use Facebook to market your notary services

Filed under: Social Media — Tags: , , , — admin @ 7:35 am

“The Dalai Lama likes Edna’s Notary Services.”

That would be an endorsement any businessperson would ki–errr…work very, very hard for. Though it is unlikely that His Holiness would indicate a preference for any one notary service over another, almost anything is possible when you use Facebook wisely.

1. Envision the Future. What do you want to get out of your online presence, and your Facebook presence in particular? Do you want more customers? Do you want to raise your status in the notary community? Do you want to promote certain causes related to your business? Your plan determines the cost and amount of resources needed to use Facebook as a marketing tool.

2. Do not rely on Facebook alone. Just as you would not rely on an attack cat as the sole component of your home security system, you should not rely on the world’s largest social media platform as your only means of promotion. Every business needs a website, and every business website should have its own domain name, for example: ednasnotarypublic.com, as opposed to www.bighugenotarysite.org/ednasnotarypublic. Domains cost in the low-to-
mid two digits annually, and you can just build a free blog site on WordPress or Blogger and point your domain to that. Your website should contain easily accessible contact information, directions, a list of services, and regularly updated News and/or Blog sections.

3. Create a Facebook page. It’s free, it’s easy, and Facebook walks you through the process with
pretty pictures. Start here.

4. Promote your site from your Facebook page. Unless your website features copious amounts of nudity, your Facebook page is likely to see the most traffic of your online endeavors. But as the primary means of Facebook communication are short status updates (which may include links) and image or video posts, your website is the place for blog posts, file downloads, and types of content that you are unable to offer via a Facebook page. Whenever you update your website, post a link to the new content on Facebook. Be sure to use images in your website content, as this creates a more compelling Facebook post.

5. Get “Like”d. There are few things as uplifting in this modern age as a Facebook “Like.” When someone Likes your page, it is posted on their wall (see paragraph one of this post) for all their friends to see, admire, and emulate. Begin your quest for Likes by Liking other pages–other notary services for sure, but mainly target people, businesses, and organizations that reflect the type of customers you desire and/or those that reflect or compliment the values and mission of your business. The more Likes you give, the more you are likely to receive, Grasshopper.

6. Update regularly. In the case of a small notary business, every two to three days is a good rule of thumb. Let’s be honest–most folks do not want five updates a day from their notary. Your updates can be links to your own site, links to sites of interest to your preferred customer base, an event your business is hosting, a quote from one of history’s great notaries, a photo of a particularly fetching seal, or anything that will catch someone’s eye. Remember to use images
whenever possible.

7. Use Facebook Ads. Up until now, you have not had to pay Facebook one thin dime. All that is about to change. Facebook Ads let you create ads that target customers according to your criteria.

Al Natanagara is a writer, journalist, and blogger whose career includes stints with ZDNet, CNet, CBS, LexisNexis, and Law Enforcement. http://www.findatitlecompany.com/

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