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January 30, 2017

Yelp beating 123notary on Google search results.

Filed under: Reviews — Tags: , , — admin @ 6:23 am

elp is a company that knows nothing about Notaries. Additionally, they have some of the worst Notaries on the business on their site in top positions. Not only that but half of the “Notaries” on the Yelp Notary results are not even Notaries. Most of them are Law Offices or UPS stores many of which don’t have a Notary on staff.

I got in trouble for creating a listing for someone whose information I found on Yelp. When I called him he claimed his information was wrong, and that I should get his information from a reputable source like Yelp. That is exactly what I did. He claimed that he didn’t do document preparation and that by me claiming that he did, he could get in legal trouble. I informed him that his business was called, “Mission Document Preparation.” and that if he didn’t want people assuming he did document preparation, perhaps he should change his business name. He told me my information on him was wrong, but refused to tell me what was correct. What a jerk — I found him on Yelp by the way in case I forgot to mention that. Notaries on 123notary are WAY BETTER.

Despite Yelp’s incompetent and useless search results for “Notaries,” they do better than 123notary on many Google search results for many cities such as Los Angeles, San Diego, Sacramento, and many others (which makes me mad.) I looked and found out why. Yelp specializes in having listings with reviews. People who use websites to look up services want to see reviews. The simple fact is that the 123notary search results are far superior than the Yelp search results in Los Angeles, but Yelp has more reviews — and reviews are king.

123notary’s Los Angeles search results have a lot of veteran Notaries who got reviews in the old days. However, some of these older Notaries have not been aggressive about getting new reviews. The result is that the popularity of the entire page went down. How can 123notary stimulate people to get reviews? We talk to people over the phone about it, we write blog articles about it, and we pray. But, the actual act of asking for reviews (and sending links to your review page) have to be done by you.

Additionally, the more 123notary certified Notaries we have on a particular search results page, the better the entire page does. It looks like Los Angeles has a lot of Notaries, but the quality of the search result is lacking. So, what to do? I’ll have to start calling people by hand in particular cities. Maybe that will help. In the meantime, I’ll howl instead of yelping!

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January 15, 2017

Your entire search results page will become more popular

Filed under: Reviews — admin @ 6:58 am

Many Notaries ask for reviews regularly while others don’t. What you need to know is that not only will your listing become more popular if you ask for reviews and get them. But, your city’s 123notary search results on Google wil go up a rank or two if there are good reviews. Asking for reviews is not something that is nice to do — it represents your marketing survival and only takes seconds.

Those 23 seconds you invest asking for a review will come back to you. Those seconds are not a waste and are not in vain. So, spend a few seconds, ask for a review and send a link to your review page. Those reviews are like Gooses that lay golden eggs and each review will help make your listing more popular for at least three years.

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January 9, 2017

You lose $333 each time you don’t ask for a review

What? How did you come up with this figure? Who does your math, or rather, where did you learn how to do math? Many Notaries claim that they just never “get around to it” when I ask them about asking for reviews. Most Notaries treat asking for a review as some chore like cleaning the attic once every four years. Asking for reviews is more like brushing your teeth. It takes only two minutes, but if you don’t do it, you’ll lose some of your business — or perhaps need a root canal.

Ask for reviews and floss after each signing
Think of 123notary as a Notary dentist. Most people visit the dentist once every six months for a cleaning and check up. But, how often do you go for a check up for your Notary business? We can give you a check up and tell you what you are doing right and wrong anytime — for free, and without the novacaine. We can also do a “cleaning” on your notes section to remove the plaque. The first thing we’ll tell you is to ask for reviews and floss after each signing. Also, get a check up with 123notary every six months, or whenever you feel you need help.

Don’t for a review ask unless complimented
Asking the wrong people for reviews doesn’t help, and asking unappreciative people is also a waste of time. Most Notaries make a list of all the signing companies they’ve ever worked for, ask them all for a review the same day and get nothing. Ask INDIVIDUALS for reviews and ask them the minute they say, “Gee, I love your work — you’re the best Notary I’ve ever had.” If you don’t get this type of compliments, try showing up exactly on time, dress impeccably, answer all of their questions with a smile, and offer a little extra at no charge. Be helpful, but not too helpful like the breakfast lady at the hotel last week who wouldn’t stop offering me yogurt to take to my room. Individuals could be signers for a single document who hired you directly, or perhaps borrowers.

5 or 6 reviews doubles your business.
Reviews are potent in the minds of readers for three years. If you have five or six that doubles your new business from 123notary statistically. But, getting those six reviews is not so easy. Most Notaries think they need to ask six people and they’ll get six reviews. Then there are the people you asked who said they would write a review, but didn’t. You might have to ask ten people who claim they love your work just to get one review. But, if you ask sixty people, you’ll get the six reviews (yes, six is the magic number) that will transform your business. The question is, how long does it take in minutes to ask sixty people?

Ask sixty people in the course of a year or two.
It takes a minute or two to ask for a review. There is some chit-chat, some gossip, and some technical how to regarding the review. You will need to take their EMAIL ADDRESS, so you can email them a link. Without a link to your review page, few if any people will go to the trouble to find it on their own. 123notary is not so easy to navigate even for our staff, so how will a stranger be able to find your page. Sending a link to the “write a review” part of your review page takes a minute. In total, you might spend about four minutes each time you ask for a review and send the necessary email. Asking sixty people will take 240 minutes total. If the average Notary on 123notary (no such thing) makes $20,000 in signings in a three year period, doubling that will be an extra $20,000 as a result of having spent 240 minutes asking for reviews.

Doing the Math
You need to ask roughly 60 people for reviews to get 6 reviews which is the magic number
6 reviews statistically doubles your incoming calls from 123notary (results vary)
It takes 4 minutes to ask for a review and send the email with a link to your review page
4 minutes * 60 people you asked is 240 minutes
You might make $20,000 extra over the next (3) years if you had six or more reviews.
$20,000 divided by 240 = $83 per minute you spend asking for a review
$83 * 4 minutes = $333 each time you ask for a review.

If you are “too busy” to ask for a review, ask yourself, is whatever I’m busy with worth $83 per minute? Even if you are a brain surgeon, the answer is probably no — unless you include the overhead for the operating room and salaries for assistants, clerical work, and costs of the plastic gloves.

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January 2, 2017

The link is the missing link to getting reviews on 123notary

Filed under: Reviews — Tags: , — admin @ 12:07 am

Many people just don’t bother asking for reviews. They don’t know what to do, or who to ask. Most want to ask their loyal signing companies who hire them all the time. Many claim that they only people they work for regularly are signing companies. If you ask a signing company for a review, you have a 3% chance of actually getting a review while a regular individual who verbally claims they like your work has a 12% chance of giving you a review. Ask everyone, but be realistic about what your odds are. You don’t need more than one review every six months, so a 12% chance of getting a review from individuals you ask is not bad. You just ask eight people who like you every six months and you’ll have enough reviews.

Send a link to your review page
Notaries often like to verbally tell their clients how to go and write a review about them. Nobody has the patience to navigate 123notary and find the review page. Most Notaries who ask for reviews don’t get any simply because they don’t send a link. People are busy and don’t want to bother wandering around 123notary for someone else’s benefit. Send them a link to your review page.

Finding the link
When I ask people to send a link to their review page, the first thing they say is, “I’ll login.” I say, “NO….. Don’t login. Your clients don’t know your password, so if you have to login to get to your review page, how will they get in?” Your review page is accessible to the public, so no logging in is necessary. You just find your page on 123notary.com and click on the “write a review” link above your name on your page.

Finding your page the way a customer would
If you visit the advanced seach page on 123notary.com, you can look up by n#. That will take you to your public page that clients see. The write a review link is above your name. Just click on that link, and then copy and paste the URL of that page into an email. Or use the zip search to find yourself and then click on your name in the search results to get to your page. Either method is fast and works.

Putting a link at the bottom of all emails (bad results)
I have spoken to a bunch of clients who claim they put links to their Yelp, Google, and 123notary review pages at the bottom of their emails. This works well for Google and Yelp, but not for 123notary reviews. Send customized review requests to individuals who mentioned how much they love your work. Keep it personal, and send requests within hours of when a person compliments you. Yes, that means you need to ask for their email address and write it down somewhere.

How long does it take for the review to be live?
I manually check all reviews on 123notary.com. Reviews are normally posted within 24 hours unless I’m on vacation in which case more like 96 hours. I check my email, reviews, and everything else while on vacation, but I can’t check daily as I might be in the middle of Yosemite where I don’t have access to a computer for a few days. So, be patient. Another reason why reviews don’t show up is because the person who claimed to have submitted them never did — and then I get blamed. I can’t publish what never got submitted. My site benefits every time a review is published from an SEO standpoint, so I have a lot to lose by not publishing reviews, so please do not assume that I am intentionally not publishing a review. With negative reviews (which we don’t get many of) I scrutinize them before publishing them and ask for the Notary’s rebuttal so that the public can see both sides of the story.

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December 26, 2016

The link is the missing link

Filed under: Reviews — admin @ 9:40 pm

Do you ask people for reviews for your 123notary listing? Do you have any luck? Many people say that they ask, but nobody actually writes a review. Or people say that they wrote a review, but the review just doesn’t show up. If it doesn’t show up, chances are that it was never submitted. We publish all reviews unless there is a very good reason not to.

The missing link in your failure to get a review is a link. Send people a link to your review page in an email after asking them for a review. The link is right above your name on your listing.

You might have to ask more than ten people who like your work to get a single review. But, reviews are worth their weight in cyber-gold and you only need a few.

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December 19, 2016

It’s like having a magnet on your listing

Filed under: Popular on Facebook (A little),Reviews — Tags: — admin @ 9:36 pm

Are you listed on 123notary.com? Do you not know why you are not getting as much traffic? Is it bad luck? Is it 123notary’s fault? Or is it just the industry?

Listings on 123notary.com that typically do well have certain components.
Some of the components are visible while others while others are harder to discern. Some people with relatively modest looking listings on 123notary do very well simply because they gravitate business by having experience and skills. Those people are also likely to answer their phone and be helpful. You can’t know all of this just by looking at a listing. But, for the rest of us, what is important is what you can see.

Having a great notes section is very important for gravitating clients.
People want to read about you before they call you. If there is nothing to read, they will not want to call. If there is something to read, but that something is dull, disorganized or generic sounding, they will also be less likely to call. You need a unique and informative well organized notes section to attract business.

Having 123notary certifications means everything on 123notary.com.
Your NNA certification won’t gain you any points on our site as everybody else also has it. However, only 25% of Notaries on 123notary.com can pass the 123notary certification test and only 3% can get through the Elite test. So, if you want to stand out on our site, I think you know what you need to do.

Reviews are the most important magnet on your listing.
People want to read 3rd party information about you more than they even care about our tough certification test. So, if you are too busy to ask for reviews, or just don’t want to bother people — think again. Five or six reviews doubles your business. So, try to get some reviews today! And don’t forget to send them a link to your review page after you ask them.

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December 12, 2016

You won’t get reviews if you do this…

No, it is not what you think. I’m not talking about spilling coffee on the loan documents or cussing out the documents. It’s worse than that. Some Notaries put a link to their review page in the signature section of all emails. This might get you a few Yelp or Google reviews, but has not worked well for 123notary.com reviews. If you ask for a review for 123notary.com from your signers, make sure to write a customized email to them and put the link in the body of the email, not hidden at the bottom. We have proven techniques for getting reviews and that is one of them.

Additionally, doing top notch work, showing up on time, dressing nice, and being nice are good ways to make people more eager to be motivated enough to get off their assets and write a review about you.

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November 23, 2016

Bad Notary Reviews and the Law on the internet

I am not an Attorney, and this blog article does not constitute legal advice, but only my experience talking to Attorneys as well as “practical” advice.

Many internet sites have review systems.
Yelp, RipOff Report, 123notary, Travelocity, and others. People who get a bad review sometimes get upset and want to sue. The question is, who can you sue, and how hard is it? What I have been told (consult an Attorney for a “real” opinion) is that the sites that publish reviews are off the hook. The law protects their right to publish information that someone else wrote regardless of whether it is true, false, based on evidence, or not. However, you do have the right to take legal action within a time frame of perhaps a year or several years depending on your state based on the Statute of Limitations. You would need to contact an Attorney to see what that time frame would be.

The Statute of Limitations
On the other hand, if a slanderous statement is published on the internet which just sits there, even if it had been there for years, you could claim that since it is still being “published” that it is within the time restraints of the statute of limitations and perhaps a judge might buy that (good luck.)

Who can you sue?
If you want to sue someone, you need to go after the individual who wrote the review and NOT 123notary or whomever published it. Step one is to find out who they are which an Attorney can do. You need to know their legal name and address, etc. You can have an Attorney write to them and try to get them to take the review down. If you sue them, it is likely that they are broke, especially if they write in broken English like so many do. So, good luck collecting.

How much will it cost?
But, you do have rights. It might cost you $5000 just to establish the identify of the individual who wrote the review. It might cost another $10,000 to go after them depending on who you hire, what state you are in, and how good the Attorney is, etc.

Bad Notary Reviews?
Very few Notaries on 123notary get bad reviews — only about two per month. However, most Notaries are paranoid that it will happen to them and that their life (as they know it) will be over. Notaries with bad reviews stay in business and do not lose that much market share. What they do lose is their pride more than anything else.

So, for Notaries, you should just leave the Attorneys alone and forget about it. Just write a rebuttal and wait for three years and I’ll remove it. Cover up your bad review with good reviews. If you have ten good reviews and only one bad review at the bottom of the stack, people will see the bad review in proportion or might not even read it at all. A bad review will not ruin you life. Just deal with it like a pro instead of making it worse and provoking a huge conflict with 123notary. After all, it is not our fault you got a bad review. Also, should we disable our entire review system just because one Notary complained bitterly about a bad review and threatened to sue. If we removed his/her bad review we’d have to do it for everyone and then we wouldn’t have a review system at all. Review systems are a very practical way for the publish to defend themselves from bad service providers.

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November 21, 2016

Old reviews from 2009-2012 removed from 123notary – don’t panic

Filed under: Reviews — admin @ 6:16 am

Old reviews are like milk and not like wine

A good wine gets better with age. A fine scotch can sell for $1000 per bottle if it is properly aged. But, your reviews become worthless with age. Our users want to see reviews from the last three years. Google also rewards us for having newer reviews. There is a huge reward for having reviews from the last six months, and some reward for having reviews that are up to two years old. However, reviews from 2011 do not gain us any points.

Clients using 123notary who see that you have four reviews will feel let down if your reviews are all from 2011. They will also feel that you are a washed out Notary — and they will be somewhat right. Notaries lose their steam over time and stop trying as hard. This is very evident if you look at your review section. The Notaries that are trying have new reviews, those who became sedentery do not.

In an effort to make our review system more helpful to the user, I removed reviews from 2009 to 1st quarter 2013. Any review that was more than 3.5 years old was removed. I still have the reviews in the database, they just don’t show up online. So, don’t feel sad and don’t panic. Nothing is wrong. Those old reviews were not helping you. They just make you look date stamped. If you feel sad that your old reviews are not there, get off your rear and ask for some new reviews. Many Notaries get complacent with age, and you need to stop being that way. Be methodical and aggressive and ask for reviews from anyone who likes you — and then send them a link to your review page.

If you have a favorite old review you want resubmitted, I will do that for you as a gesture. But, I am looking for quality, not quantity, and also new — not used (unless the used review comes with a warranty.)

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August 8, 2016

Which is more important?

As Notaries, we do many tasks each day. We are so busy, or desperate for work, that we might forget about basic good technique for running our business. Let me ask you which is more important.

1. Getting your notary job done correctly
2. Asking for a review
3. Taking jobs from individuals instead of signing companies
4. Getting paid
5. Having a good presence on Facebook
6. Having a website
7. Being “error-free”
8. Advertising your services.

All of these seem important. But, let’s look at the chain of events. You cannot get a notary job unless you can be found. To be found, you need to be on many company’s lists and be found on the internet. If you are found, if you don’t do a good job, you won’t develop loyal clients. Without loyal clients you’ll never make regular large quantities of income. If you are found, but your presence doesn’t impress, you won’t get picked as often.

If you work for signing companies, few if any will write reviews for you. But, many individuals will, especially if you help them out of a bind and are nice to them. So, here is a proven successful chain of events.

1. You advertise your notary work or make yourself known to others
2. You jazz up your advertising with well written notes, certifications, etc.
3. You work for individuals in addition to signing companies no matter how low the pay because…
4. That way you can get reviews, since it is easy to get reviews from individuals if you do a nice job for them.
5. If you have reviews, it is easy to get more calls, and then
6. Develop a large and loyal customer base.

So, all of the eight things mentioned at the top of the page are critical, but the order of the steps is more critical than the importance of each item.

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You might also like:

You want to get paid well as a notary, but do you merit a good rate?
http://blog.123notary.com/?p=16687

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

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