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July 16, 2018

How can new notaries survive without reviews?

Filed under: Reviews — admin @ 9:47 am

123notary used to be a site that was more about placement and certifications. That still matters a lot. But, reviews are king as the most critical analytic for success on our site. The problem is that new Notaries haven’t been around long enough to get reviews. So, how can they compete?

The secret is that you get reviews by doing good work, and then asking people who like you for reviews. You also have to send them a link to your review page. It is possible to get a new review every month or two if you are trying hard. So, why not? Additionally, we have a lot of blog articles about how to get reviews in the marketing section of our blog. So, it behooves you to enjoy this reading material as it will really help you.

New Notaries should also be aware that Jeremy loves to help Notaries edit their notes sections. All you have to do is ask. But, if you want me to edit a blank notes section or one with two sentences, there is no meat to work with. You have to write something substantial and then I can work on it.

So, once again, ask for reviews, write a great notes section, pass our certification test, and work for as many signing companies as you can sign up for.

Also Read – 123notary’s comprehensive guide to getting reviews

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November 27, 2017

How do you get reviews if you have multiple listings?

Filed under: Popular on Linked In,Reviews — admin @ 10:39 am

When people want additional areas on 123notary, there are different ways to sell it to them. I can put another area on their basic listing and give them high placement in that other area. Or, I can sell them a completely new n# in another county. The people who get a separate listing tend to renew these spots more in the long run. However, they get mad because the reviews from the original listing do not show up. So, what is the solution?

As I am looking for unique content on each listing, I want reviews to be organic to each listing. When people copy the reviews from one listing to another, the dates show up from the date they did the copying. Having five reviews from December 14, 2015 looks very cheesy. So, I allow the Notary to copy their favorite review. And I will copy another review on another day. That way they can start with two reviews that do not show up on the same day. Additionally, since these reviews are the best two out of how ever many they have, those reviews will carry a lot of weight.

A well written relatively current review is worth a lot more to the users than some dried up review from 2012. People will think you are washed out if you only have old reviews. So, having two new reviews is worth a lot. Then, you can get some new organic reviews on top of that. You only really need six reviews to do well on 123notary. After six, the return is very marginal if any.

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November 20, 2017

Another tip for getting reviews

Filed under: Reviews — admin @ 10:34 am

As I have said many times, people give you a review when you are the best they’ve had or the worst. Average people don’t get too many reviews. Those who ask everyone who likes their work for a review and forward a link to their review page get reviews — those who don’t ask get few if any. It’s a numbers game.

But, I have been writing a lot of nice reviews for people who merit it. Very few people get 100% on my Notary questions. Since we have 5000 professional Notaries on our site, it is ironic that only about 3% are good enough to get a review from me about how good their Notary knowledge is. But, in general it is hard to get a review, so why not get one by being an expert Notary and getting a review from me.

I am not sure what a review from me is worth. People might think I’m biased as a site owner and manager. This is not true. If you get 100% on my Notary questions you get a review whether I like you or not. But, trust me, it is so hard to find someone who will get 100%, that if I start out not liking you, I’ll start liking you. I like quality — plain and simple.

I have also been giving people reviews who did well on my recertification questions. Yes, it is annoying to take my quiz, but you get something out of it that lasts forever if you do well – a review! A review is worth its weight in gold or platinum, so view it as a precious gift.

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April 11, 2017

Reviews that tell a story

Filed under: Reviews — admin @ 10:10 pm

There are many types of reviews that you can see on 123notary. Some are poorly written, others are short, while a few make a strong statement. My question to myself is, which reviews are the most pleasant for the users (browsers) to read?

I recently removed many old reviews from 123notary. These were reviews from 2009, 2010, 2011, and 2012. Many customers were upset that I had removed their reviews as they are a status symbol. However, Google and the users on our site do not value old reviews. Google wants to see reviews from the last eighteen months, but rewards you more for what was published in the last few months. Users value what was published within the last three years which is a little more generous than Google.

After going through lots of deleted reviews and comparing them, I decided that the best reviews for clients to read were reviews that either told a story, or made a profound statement. If someone was the best Notary you ever had, or you give them an A++, that puts your review in the top 5% of reviews in my experience. Then, there are other reviews that go over the entire experience from the initial phone call, to showing up at the signing, and finishing the work. Some clients announce that they had a wonderful experience from start to finish.

Here are a few examples of reviews that I feel look super on 123notary

*****

I needed a last minute closing in our office because our closer became ill after eating lunch. In a rush I searched the internet found 123notary and started calling numbers on the 3rd number the phone answered on the 2nd ring and Mr. XYZ told me yes I can be right over and close this loan.

When Mr. XYZ arrived I was 1st impressed by how well dressed he was, he stepped in my office took one look at the package and said no problem. I had the buyers waiting for a 1/2 an hour and when Mr. XYZ walked in with his big smile and postive stance I was so relieved. When he started going over the package and interacting with the customer it was like he was an instant extension of our company. The one thing that stood out was his knowledge of the documents it is not everyday you find a mobile notary that can expalin a TIL correctly and where the customer can understand it.

He made the closing a great experience for my client everyone was laughing and having a great time. (NAME) turned a possible night mare into a dream come true.

****
(NAME) was the Notary Signing Agent assigned to a recent refinancing. She arrived on time and dressed appropriately. Sabrina came to the closing prepared and the closing went very smoothly. It was the best experience that we’ve had with a Notary. Sabrina is quite knowledgeable and kept things moving along. We would highly recommend (NAME) without any reservations.

****

I would recommend (NAME) for any notary job. She was on time, a thing that is seldom seen here in Miami. I had four business partners sitting around the table. (NAME) promptly recorded our drivers licenses in her journal and away we went. A 56 page document was signed and notarized. She offered to take our documents to FedEx and we took her up on her offer. Now that is what I call service.

****

I own a small construction company. We have unexpected things come up all the time. We found Carmen on Google several years ago when were in a pinch. We needed some documents notarized on very short notice. She came to our customers location quickly and got it done. She was a lifesaver. She is VERY knowledgable and knows what she”s doing. We will continue to be our first choice when choosing a notary.

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January 30, 2017

Yelp beating 123notary on Google search results.

Filed under: Reviews — Tags: , , — admin @ 6:23 am

elp is a company that knows nothing about Notaries. Additionally, they have some of the worst Notaries on the business on their site in top positions. Not only that but half of the “Notaries” on the Yelp Notary results are not even Notaries. Most of them are Law Offices or UPS stores many of which don’t have a Notary on staff.

I got in trouble for creating a listing for someone whose information I found on Yelp. When I called him he claimed his information was wrong, and that I should get his information from a reputable source like Yelp. That is exactly what I did. He claimed that he didn’t do document preparation and that by me claiming that he did, he could get in legal trouble. I informed him that his business was called, “Mission Document Preparation.” and that if he didn’t want people assuming he did document preparation, perhaps he should change his business name. He told me my information on him was wrong, but refused to tell me what was correct. What a jerk — I found him on Yelp by the way in case I forgot to mention that. Notaries on 123notary are WAY BETTER.

Despite Yelp’s incompetent and useless search results for “Notaries,” they do better than 123notary on many Google search results for many cities such as Los Angeles, San Diego, Sacramento, and many others (which makes me mad.) I looked and found out why. Yelp specializes in having listings with reviews. People who use websites to look up services want to see reviews. The simple fact is that the 123notary search results are far superior than the Yelp search results in Los Angeles, but Yelp has more reviews — and reviews are king.

123notary’s Los Angeles search results have a lot of veteran Notaries who got reviews in the old days. However, some of these older Notaries have not been aggressive about getting new reviews. The result is that the popularity of the entire page went down. How can 123notary stimulate people to get reviews? We talk to people over the phone about it, we write blog articles about it, and we pray. But, the actual act of asking for reviews (and sending links to your review page) have to be done by you.

Additionally, the more 123notary certified Notaries we have on a particular search results page, the better the entire page does. It looks like Los Angeles has a lot of Notaries, but the quality of the search result is lacking. So, what to do? I’ll have to start calling people by hand in particular cities. Maybe that will help. In the meantime, I’ll howl instead of yelping!

You might also like:

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

How does pricing work for top placements on 123notary.com
http://blog.123notary.com/?p=19355

Do you compare yourself to others on the 123notary search results.
http://blog.123notary.com/?p=18882

Websites from some of our best Notaries!
http://blog.123notary.com/?p=14677

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January 15, 2017

Your entire search results page will become more popular

Filed under: Reviews — admin @ 6:58 am

Many Notaries ask for reviews regularly while others don’t. What you need to know is that not only will your listing become more popular if you ask for reviews and get them. But, your city’s 123notary search results on Google wil go up a rank or two if there are good reviews. Asking for reviews is not something that is nice to do — it represents your marketing survival and only takes seconds.

Those 23 seconds you invest asking for a review will come back to you. Those seconds are not a waste and are not in vain. So, spend a few seconds, ask for a review and send a link to your review page. Those reviews are like Gooses that lay golden eggs and each review will help make your listing more popular for at least three years.

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January 9, 2017

You lose $333 each time you don’t ask for a review

What? How did you come up with this figure? Who does your math, or rather, where did you learn how to do math? Many Notaries claim that they just never “get around to it” when I ask them about asking for reviews. Most Notaries treat asking for a review as some chore like cleaning the attic once every four years. Asking for reviews is more like brushing your teeth. It takes only two minutes, but if you don’t do it, you’ll lose some of your business — or perhaps need a root canal.

Ask for reviews and floss after each signing
Think of 123notary as a Notary dentist. Most people visit the dentist once every six months for a cleaning and check up. But, how often do you go for a check up for your Notary business? We can give you a check up and tell you what you are doing right and wrong anytime — for free, and without the novacaine. We can also do a “cleaning” on your notes section to remove the plaque. The first thing we’ll tell you is to ask for reviews and floss after each signing. Also, get a check up with 123notary every six months, or whenever you feel you need help.

Don’t for a review ask unless complimented
Asking the wrong people for reviews doesn’t help, and asking unappreciative people is also a waste of time. Most Notaries make a list of all the signing companies they’ve ever worked for, ask them all for a review the same day and get nothing. Ask INDIVIDUALS for reviews and ask them the minute they say, “Gee, I love your work — you’re the best Notary I’ve ever had.” If you don’t get this type of compliments, try showing up exactly on time, dress impeccably, answer all of their questions with a smile, and offer a little extra at no charge. Be helpful, but not too helpful like the breakfast lady at the hotel last week who wouldn’t stop offering me yogurt to take to my room. Individuals could be signers for a single document who hired you directly, or perhaps borrowers.

5 or 6 reviews doubles your business.
Reviews are potent in the minds of readers for three years. If you have five or six that doubles your new business from 123notary statistically. But, getting those six reviews is not so easy. Most Notaries think they need to ask six people and they’ll get six reviews. Then there are the people you asked who said they would write a review, but didn’t. You might have to ask ten people who claim they love your work just to get one review. But, if you ask sixty people, you’ll get the six reviews (yes, six is the magic number) that will transform your business. The question is, how long does it take in minutes to ask sixty people?

Ask sixty people in the course of a year or two.
It takes a minute or two to ask for a review. There is some chit-chat, some gossip, and some technical how to regarding the review. You will need to take their EMAIL ADDRESS, so you can email them a link. Without a link to your review page, few if any people will go to the trouble to find it on their own. 123notary is not so easy to navigate even for our staff, so how will a stranger be able to find your page. Sending a link to the “write a review” part of your review page takes a minute. In total, you might spend about four minutes each time you ask for a review and send the necessary email. Asking sixty people will take 240 minutes total. If the average Notary on 123notary (no such thing) makes $20,000 in signings in a three year period, doubling that will be an extra $20,000 as a result of having spent 240 minutes asking for reviews.

Doing the Math
You need to ask roughly 60 people for reviews to get 6 reviews which is the magic number
6 reviews statistically doubles your incoming calls from 123notary (results vary)
It takes 4 minutes to ask for a review and send the email with a link to your review page
4 minutes * 60 people you asked is 240 minutes
You might make $20,000 extra over the next (3) years if you had six or more reviews.
$20,000 divided by 240 = $83 per minute you spend asking for a review
$83 * 4 minutes = $333 each time you ask for a review.

If you are “too busy” to ask for a review, ask yourself, is whatever I’m busy with worth $83 per minute? Even if you are a brain surgeon, the answer is probably no — unless you include the overhead for the operating room and salaries for assistants, clerical work, and costs of the plastic gloves.

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You might also like:

Reviews that tell a story
http://blog.123notary.com/?p=19018

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

Notary Marketing 102’s guide to writing a comprehensive notes section
http://blog.123notary.com/?p=19788

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January 2, 2017

The link is the missing link to getting reviews on 123notary

Filed under: Reviews — Tags: , — admin @ 12:07 am

Many people just don’t bother asking for reviews. They don’t know what to do, or who to ask. Most want to ask their loyal signing companies who hire them all the time. Many claim that they only people they work for regularly are signing companies. If you ask a signing company for a review, you have a 3% chance of actually getting a review while a regular individual who verbally claims they like your work has a 12% chance of giving you a review. Ask everyone, but be realistic about what your odds are. You don’t need more than one review every six months, so a 12% chance of getting a review from individuals you ask is not bad. You just ask eight people who like you every six months and you’ll have enough reviews.

Send a link to your review page
Notaries often like to verbally tell their clients how to go and write a review about them. Nobody has the patience to navigate 123notary and find the review page. Most Notaries who ask for reviews don’t get any simply because they don’t send a link. People are busy and don’t want to bother wandering around 123notary for someone else’s benefit. Send them a link to your review page.

Finding the link
When I ask people to send a link to their review page, the first thing they say is, “I’ll login.” I say, “NO….. Don’t login. Your clients don’t know your password, so if you have to login to get to your review page, how will they get in?” Your review page is accessible to the public, so no logging in is necessary. You just find your page on 123notary.com and click on the “write a review” link above your name on your page.

Finding your page the way a customer would
If you visit the advanced seach page on 123notary.com, you can look up by n#. That will take you to your public page that clients see. The write a review link is above your name. Just click on that link, and then copy and paste the URL of that page into an email. Or use the zip search to find yourself and then click on your name in the search results to get to your page. Either method is fast and works.

Putting a link at the bottom of all emails (bad results)
I have spoken to a bunch of clients who claim they put links to their Yelp, Google, and 123notary review pages at the bottom of their emails. This works well for Google and Yelp, but not for 123notary reviews. Send customized review requests to individuals who mentioned how much they love your work. Keep it personal, and send requests within hours of when a person compliments you. Yes, that means you need to ask for their email address and write it down somewhere.

How long does it take for the review to be live?
I manually check all reviews on 123notary.com. Reviews are normally posted within 24 hours unless I’m on vacation in which case more like 96 hours. I check my email, reviews, and everything else while on vacation, but I can’t check daily as I might be in the middle of Yosemite where I don’t have access to a computer for a few days. So, be patient. Another reason why reviews don’t show up is because the person who claimed to have submitted them never did — and then I get blamed. I can’t publish what never got submitted. My site benefits every time a review is published from an SEO standpoint, so I have a lot to lose by not publishing reviews, so please do not assume that I am intentionally not publishing a review. With negative reviews (which we don’t get many of) I scrutinize them before publishing them and ask for the Notary’s rebuttal so that the public can see both sides of the story.

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You might also like:

Documenting your experience and personal style in your notes
http://blog.123notary.com/?p=19052

You lose $333 each time you don’t ask for a review
http://blog.123notary.com/?p=18893

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December 26, 2016

The link is the missing link

Filed under: Reviews — admin @ 9:40 pm

Do you ask people for reviews for your 123notary listing? Do you have any luck? Many people say that they ask, but nobody actually writes a review. Or people say that they wrote a review, but the review just doesn’t show up. If it doesn’t show up, chances are that it was never submitted. We publish all reviews unless there is a very good reason not to.

The missing link in your failure to get a review is a link. Send people a link to your review page in an email after asking them for a review. The link is right above your name on your listing.

You might have to ask more than ten people who like your work to get a single review. But, reviews are worth their weight in cyber-gold and you only need a few.

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December 19, 2016

It’s like having a magnet on your listing

Filed under: Popular on Facebook (A little),Reviews — Tags: — admin @ 9:36 pm

Are you listed on 123notary.com? Do you not know why you are not getting as much traffic? Is it bad luck? Is it 123notary’s fault? Or is it just the industry?

Listings on 123notary.com that typically do well have certain components.
Some of the components are visible while others while others are harder to discern. Some people with relatively modest looking listings on 123notary do very well simply because they gravitate business by having experience and skills. Those people are also likely to answer their phone and be helpful. You can’t know all of this just by looking at a listing. But, for the rest of us, what is important is what you can see.

Having a great notes section is very important for gravitating clients.
People want to read about you before they call you. If there is nothing to read, they will not want to call. If there is something to read, but that something is dull, disorganized or generic sounding, they will also be less likely to call. You need a unique and informative well organized notes section to attract business.

Having 123notary certifications means everything on 123notary.com.
Your NNA certification won’t gain you any points on our site as everybody else also has it. However, only 25% of Notaries on 123notary.com can pass the 123notary certification test and only 3% can get through the Elite test. So, if you want to stand out on our site, I think you know what you need to do.

Reviews are the most important magnet on your listing.
People want to read 3rd party information about you more than they even care about our tough certification test. So, if you are too busy to ask for reviews, or just don’t want to bother people — think again. Five or six reviews doubles your business. So, try to get some reviews today! And don’t forget to send them a link to your review page after you ask them.

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You might also like:

Reviews that tell a story
http://blog.123notary.com/?p=19018

You lose $333 each time you don’t ask for a review
http://blog.123notary.com/?p=18893

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

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