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June 9, 2019

A review is worth its weight in cyber-gold

Filed under: Reviews — admin @ 10:58 pm

I give pep talks all the time to Notaries. I want them to get more reviews. I hear all of these sob stories about how there is not enough work, how when there is work it comes from Yelp and doesn’t pay enough, or how they responded to a text in six seconds, but that wasn’t good enough. Then there are the Notaries who work for a few title companies and those title companies don’t write reviews.

You cannot depend on three individuals who work at title companies for your life supply of reviews. You have to beat the pavement and ask all types of people for reviews. And to ask all types of people you need to work for all types of people. So, don’t limit yourself in terms of who you work for. So, work for all types. Accept more types of jobs regardless of pay. And ask people for reviews.

Each time you get a review, it is worth its weight in cyber-gold. Reviews stay on your profile forever. When people visit your listing, the first and most important thing they do is to read your reviews. Whether you get the first call or not depends on how good your reviews are.

If getting reviews is not the most important aspect of your notary career, you are doing something wrong. You cannot succeed in this business without them.

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June 7, 2019

Kosher Reviews

Filed under: Reviews — admin @ 11:06 pm

What is a kosher review? Does it need to be blessed by a Rabbi? Does a kosher review accompany a kosher listing, or a kosher Notary? What about Glatt-Kosher? In my opinion a kosher review should have the following characteristics. It should be:

Unique (not a copy of some other review)
Written in good English
Not use funny symbols
Descriptive
Not give opinions
Not be accompanied by multiple other reviews for the same person published within a few minutes, hours or days of each other
Not mentioning pork, or mixing Jurats with milk, yogurt or other dairy products, (however non-dairy creamer is not applicable, read the fine print to find participating vendors.)
Not written between sundown on Friday and sundown on Saturday.
Not in conjunction with a notary act that involved fraud, dishonesty or any illegal act.

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June 5, 2019

Flossing vs. Reviews. Both are habits

Filed under: Reviews — admin @ 11:13 pm

When I talk to Notaries, I try to get them into good habits. If you floss every day, you will be less likely to get cavities in the long run. It takes 45 seconds per day every day. You cannot floss for twenty minutes once a month and hope to get the same result. Asking for reviews is also something you can do one minute a day every time your client says, “gee I love your work.” If you invest that one minute per day — or per opportunity, you can acquire lots of reviews over time and accumulate a lot more business which can change your life.

In any case, both flossing and reviews are habits, and they take roughly the same amount of time to do unless a 30 second gargling session follows your flossing in which case the flossing ritual might take slightly longer. However, there are differences between these two activities as well. You will not bleed much when asking for reviews, unless you are Woody Allen (he’s a bleeder.) Also, you will be less likely to end up having a lengthy conversation flossing unless you like to converse with the mirror about who is the fairest notary in the land, or, unless you have your BFF on speakerphone while you are flossing which I find just rude.

So, ask for reviews every day and you will get more business, feel better about your self, have a better rounded Notary profile, and best of all, have a good notary check up.

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July 16, 2018

How can new notaries survive without reviews?

Filed under: Reviews — admin @ 9:47 am

123notary used to be a site that was more about placement and certifications. That still matters a lot. But, reviews are king as the most critical analytic for success on our site. The problem is that new Notaries haven’t been around long enough to get reviews. So, how can they compete?

The secret is that you get reviews by doing good work, and then asking people who like you for reviews. You also have to send them a link to your review page. It is possible to get a new review every month or two if you are trying hard. So, why not? Additionally, we have a lot of blog articles about how to get reviews in the marketing section of our blog. So, it behooves you to enjoy this reading material as it will really help you.

New Notaries should also be aware that Jeremy loves to help Notaries edit their notes sections. All you have to do is ask. But, if you want me to edit a blank notes section or one with two sentences, there is no meat to work with. You have to write something substantial and then I can work on it.

So, once again, ask for reviews, write a great notes section, pass our certification test, and work for as many signing companies as you can sign up for.

Also Read – 123notary’s comprehensive guide to getting reviews

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November 27, 2017

How do you get reviews if you have multiple listings?

Filed under: Popular on Linked In,Reviews — admin @ 10:39 am

When people want additional areas on 123notary, there are different ways to sell it to them. I can put another area on their basic listing and give them high placement in that other area. Or, I can sell them a completely new n# in another county. The people who get a separate listing tend to renew these spots more in the long run. However, they get mad because the reviews from the original listing do not show up. So, what is the solution?

As I am looking for unique content on each listing, I want reviews to be organic to each listing. When people copy the reviews from one listing to another, the dates show up from the date they did the copying. Having five reviews from December 14, 2015 looks very cheesy. So, I allow the Notary to copy their favorite review. And I will copy another review on another day. That way they can start with two reviews that do not show up on the same day. Additionally, since these reviews are the best two out of how ever many they have, those reviews will carry a lot of weight.

A well written relatively current review is worth a lot more to the users than some dried up review from 2012. People will think you are washed out if you only have old reviews. So, having two new reviews is worth a lot. Then, you can get some new organic reviews on top of that. You only really need six reviews to do well on 123notary. After six, the return is very marginal if any.

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November 20, 2017

Another tip for getting reviews

Filed under: Reviews — admin @ 10:34 am

As I have said many times, people give you a review when you are the best they’ve had or the worst. Average people don’t get too many reviews. Those who ask everyone who likes their work for a review and forward a link to their review page get reviews — those who don’t ask get few if any. It’s a numbers game.

But, I have been writing a lot of nice reviews for people who merit it. Very few people get 100% on my Notary questions. Since we have 5000 professional Notaries on our site, it is ironic that only about 3% are good enough to get a review from me about how good their Notary knowledge is. But, in general it is hard to get a review, so why not get one by being an expert Notary and getting a review from me.

I am not sure what a review from me is worth. People might think I’m biased as a site owner and manager. This is not true. If you get 100% on my Notary questions you get a review whether I like you or not. But, trust me, it is so hard to find someone who will get 100%, that if I start out not liking you, I’ll start liking you. I like quality — plain and simple.

I have also been giving people reviews who did well on my recertification questions. Yes, it is annoying to take my quiz, but you get something out of it that lasts forever if you do well – a review! A review is worth its weight in gold or platinum, so view it as a precious gift.

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April 11, 2017

Reviews that tell a story

Filed under: Reviews — admin @ 10:10 pm

There are many types of reviews that you can see on 123notary. Some are poorly written, others are short, while a few make a strong statement. My question to myself is, which reviews are the most pleasant for the users (browsers) to read?

I recently removed many old reviews from 123notary. These were reviews from 2009, 2010, 2011, and 2012. Many customers were upset that I had removed their reviews as they are a status symbol. However, Google and the users on our site do not value old reviews. Google wants to see reviews from the last eighteen months, but rewards you more for what was published in the last few months. Users value what was published within the last three years which is a little more generous than Google.

After going through lots of deleted reviews and comparing them, I decided that the best reviews for clients to read were reviews that either told a story, or made a profound statement. If someone was the best Notary you ever had, or you give them an A++, that puts your review in the top 5% of reviews in my experience. Then, there are other reviews that go over the entire experience from the initial phone call, to showing up at the signing, and finishing the work. Some clients announce that they had a wonderful experience from start to finish.

Here are a few examples of reviews that I feel look super on 123notary

*****

I needed a last minute closing in our office because our closer became ill after eating lunch. In a rush I searched the internet found 123notary and started calling numbers on the 3rd number the phone answered on the 2nd ring and Mr. XYZ told me yes I can be right over and close this loan.

When Mr. XYZ arrived I was 1st impressed by how well dressed he was, he stepped in my office took one look at the package and said no problem. I had the buyers waiting for a 1/2 an hour and when Mr. XYZ walked in with his big smile and postive stance I was so relieved. When he started going over the package and interacting with the customer it was like he was an instant extension of our company. The one thing that stood out was his knowledge of the documents it is not everyday you find a mobile notary that can expalin a TIL correctly and where the customer can understand it.

He made the closing a great experience for my client everyone was laughing and having a great time. (NAME) turned a possible night mare into a dream come true.

****
(NAME) was the Notary Signing Agent assigned to a recent refinancing. She arrived on time and dressed appropriately. Sabrina came to the closing prepared and the closing went very smoothly. It was the best experience that we’ve had with a Notary. Sabrina is quite knowledgeable and kept things moving along. We would highly recommend (NAME) without any reservations.

****

I would recommend (NAME) for any notary job. She was on time, a thing that is seldom seen here in Miami. I had four business partners sitting around the table. (NAME) promptly recorded our drivers licenses in her journal and away we went. A 56 page document was signed and notarized. She offered to take our documents to FedEx and we took her up on her offer. Now that is what I call service.

****

I own a small construction company. We have unexpected things come up all the time. We found Carmen on Google several years ago when were in a pinch. We needed some documents notarized on very short notice. She came to our customers location quickly and got it done. She was a lifesaver. She is VERY knowledgable and knows what she”s doing. We will continue to be our first choice when choosing a notary.

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January 30, 2017

Yelp beating 123notary on Google search results.

Filed under: Reviews — Tags: , , — admin @ 6:23 am

elp is a company that knows nothing about Notaries. Additionally, they have some of the worst Notaries on the business on their site in top positions. Not only that but half of the “Notaries” on the Yelp Notary results are not even Notaries. Most of them are Law Offices or UPS stores many of which don’t have a Notary on staff.

I got in trouble for creating a listing for someone whose information I found on Yelp. When I called him he claimed his information was wrong, and that I should get his information from a reputable source like Yelp. That is exactly what I did. He claimed that he didn’t do document preparation and that by me claiming that he did, he could get in legal trouble. I informed him that his business was called, “Mission Document Preparation.” and that if he didn’t want people assuming he did document preparation, perhaps he should change his business name. He told me my information on him was wrong, but refused to tell me what was correct. What a jerk — I found him on Yelp by the way in case I forgot to mention that. Notaries on 123notary are WAY BETTER.

Despite Yelp’s incompetent and useless search results for “Notaries,” they do better than 123notary on many Google search results for many cities such as Los Angeles, San Diego, Sacramento, and many others (which makes me mad.) I looked and found out why. Yelp specializes in having listings with reviews. People who use websites to look up services want to see reviews. The simple fact is that the 123notary search results are far superior than the Yelp search results in Los Angeles, but Yelp has more reviews — and reviews are king.

123notary’s Los Angeles search results have a lot of veteran Notaries who got reviews in the old days. However, some of these older Notaries have not been aggressive about getting new reviews. The result is that the popularity of the entire page went down. How can 123notary stimulate people to get reviews? We talk to people over the phone about it, we write blog articles about it, and we pray. But, the actual act of asking for reviews (and sending links to your review page) have to be done by you.

Additionally, the more 123notary certified Notaries we have on a particular search results page, the better the entire page does. It looks like Los Angeles has a lot of Notaries, but the quality of the search result is lacking. So, what to do? I’ll have to start calling people by hand in particular cities. Maybe that will help. In the meantime, I’ll howl instead of yelping!

You might also like:

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

How does pricing work for top placements on 123notary.com
http://blog.123notary.com/?p=19355

Do you compare yourself to others on the 123notary search results.
http://blog.123notary.com/?p=18882

Websites from some of our best Notaries!
http://blog.123notary.com/?p=14677

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January 15, 2017

Your entire search results page will become more popular

Filed under: Reviews — admin @ 6:58 am

Many Notaries ask for reviews regularly while others don’t. What you need to know is that not only will your listing become more popular if you ask for reviews and get them. But, your city’s 123notary search results on Google wil go up a rank or two if there are good reviews. Asking for reviews is not something that is nice to do — it represents your marketing survival and only takes seconds.

Those 23 seconds you invest asking for a review will come back to you. Those seconds are not a waste and are not in vain. So, spend a few seconds, ask for a review and send a link to your review page. Those reviews are like Gooses that lay golden eggs and each review will help make your listing more popular for at least three years.

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January 9, 2017

You lose $333 each time you don’t ask for a review

What? How did you come up with this figure? Who does your math, or rather, where did you learn how to do math? Many Notaries claim that they just never “get around to it” when I ask them about asking for reviews. Most Notaries treat asking for a review as some chore like cleaning the attic once every four years. Asking for reviews is more like brushing your teeth. It takes only two minutes, but if you don’t do it, you’ll lose some of your business — or perhaps need a root canal.

Ask for reviews and floss after each signing
Think of 123notary as a Notary dentist. Most people visit the dentist once every six months for a cleaning and check up. But, how often do you go for a check up for your Notary business? We can give you a check up and tell you what you are doing right and wrong anytime — for free, and without the novacaine. We can also do a “cleaning” on your notes section to remove the plaque. The first thing we’ll tell you is to ask for reviews and floss after each signing. Also, get a check up with 123notary every six months, or whenever you feel you need help.

Don’t for a review ask unless complimented
Asking the wrong people for reviews doesn’t help, and asking unappreciative people is also a waste of time. Most Notaries make a list of all the signing companies they’ve ever worked for, ask them all for a review the same day and get nothing. Ask INDIVIDUALS for reviews and ask them the minute they say, “Gee, I love your work — you’re the best Notary I’ve ever had.” If you don’t get this type of compliments, try showing up exactly on time, dress impeccably, answer all of their questions with a smile, and offer a little extra at no charge. Be helpful, but not too helpful like the breakfast lady at the hotel last week who wouldn’t stop offering me yogurt to take to my room. Individuals could be signers for a single document who hired you directly, or perhaps borrowers.

5 or 6 reviews doubles your business.
Reviews are potent in the minds of readers for three years. If you have five or six that doubles your new business from 123notary statistically. But, getting those six reviews is not so easy. Most Notaries think they need to ask six people and they’ll get six reviews. Then there are the people you asked who said they would write a review, but didn’t. You might have to ask ten people who claim they love your work just to get one review. But, if you ask sixty people, you’ll get the six reviews (yes, six is the magic number) that will transform your business. The question is, how long does it take in minutes to ask sixty people?

Ask sixty people in the course of a year or two.
It takes a minute or two to ask for a review. There is some chit-chat, some gossip, and some technical how to regarding the review. You will need to take their EMAIL ADDRESS, so you can email them a link. Without a link to your review page, few if any people will go to the trouble to find it on their own. 123notary is not so easy to navigate even for our staff, so how will a stranger be able to find your page. Sending a link to the “write a review” part of your review page takes a minute. In total, you might spend about four minutes each time you ask for a review and send the necessary email. Asking sixty people will take 240 minutes total. If the average Notary on 123notary (no such thing) makes $20,000 in signings in a three year period, doubling that will be an extra $20,000 as a result of having spent 240 minutes asking for reviews.

Doing the Math
You need to ask roughly 60 people for reviews to get 6 reviews which is the magic number
6 reviews statistically doubles your incoming calls from 123notary (results vary)
It takes 4 minutes to ask for a review and send the email with a link to your review page
4 minutes * 60 people you asked is 240 minutes
You might make $20,000 extra over the next (3) years if you had six or more reviews.
$20,000 divided by 240 = $83 per minute you spend asking for a review
$83 * 4 minutes = $333 each time you ask for a review.

If you are “too busy” to ask for a review, ask yourself, is whatever I’m busy with worth $83 per minute? Even if you are a brain surgeon, the answer is probably no — unless you include the overhead for the operating room and salaries for assistants, clerical work, and costs of the plastic gloves.

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You might also like:

Reviews that tell a story
http://blog.123notary.com/?p=19018

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

Notary Marketing 102’s guide to writing a comprehensive notes section
http://blog.123notary.com/?p=19788

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