What? How did you come up with this figure? Who does your math, or rather, where did you learn how to do math? Many Notaries claim that they just never “get around to it” when I ask them about asking for reviews. Most Notaries treat asking for a review as some chore like cleaning the attic once every four years. Asking for reviews is more like brushing your teeth. It takes only two minutes, but if you don’t do it, you’ll lose some of your business — or perhaps need a root canal.

Ask for reviews and floss after each signing
Think of 123notary as a Notary dentist. Most people visit the dentist once every six months for a cleaning and check up. But, how often do you go for a check up for your Notary business? We can give you a check up and tell you what you are doing right and wrong anytime — for free, and without the novacaine. We can also do a “cleaning” on your notes section to remove the plaque. The first thing we’ll tell you is to ask for reviews and floss after each signing. Also, get a check up with 123notary every six months, or whenever you feel you need help.

Don’t for a review ask unless complimented
Asking the wrong people for reviews doesn’t help, and asking unappreciative people is also a waste of time. Most Notaries make a list of all the signing companies they’ve ever worked for, ask them all for a review the same day and get nothing. Ask INDIVIDUALS for reviews and ask them the minute they say, “Gee, I love your work — you’re the best Notary I’ve ever had.” If you don’t get this type of compliments, try showing up exactly on time, dress impeccably, answer all of their questions with a smile, and offer a little extra at no charge. Be helpful, but not too helpful like the breakfast lady at the hotel last week who wouldn’t stop offering me yogurt to take to my room. Individuals could be signers for a single document who hired you directly, or perhaps borrowers.

5 or 6 reviews doubles your business.
Reviews are potent in the minds of readers for three years. If you have five or six that doubles your new business from 123notary statistically. But, getting those six reviews is not so easy. Most Notaries think they need to ask six people and they’ll get six reviews. Then there are the people you asked who said they would write a review, but didn’t. You might have to ask ten people who claim they love your work just to get one review. But, if you ask sixty people, you’ll get the six reviews (yes, six is the magic number) that will transform your business. The question is, how long does it take in minutes to ask sixty people?

Ask sixty people in the course of a year or two.
It takes a minute or two to ask for a review. There is some chit-chat, some gossip, and some technical how to regarding the review. You will need to take their EMAIL ADDRESS, so you can email them a link. Without a link to your review page, few if any people will go to the trouble to find it on their own. 123notary is not so easy to navigate even for our staff, so how will a stranger be able to find your page. Sending a link to the “write a review” part of your review page takes a minute. In total, you might spend about four minutes each time you ask for a review and send the necessary email. Asking sixty people will take 240 minutes total. If the average Notary on 123notary (no such thing) makes $20,000 in signings in a three year period, doubling that will be an extra $20,000 as a result of having spent 240 minutes asking for reviews.

Doing the Math
You need to ask roughly 60 people for reviews to get 6 reviews which is the magic number
6 reviews statistically doubles your incoming calls from 123notary (results vary)
It takes 4 minutes to ask for a review and send the email with a link to your review page
4 minutes * 60 people you asked is 240 minutes
You might make $20,000 extra over the next (3) years if you had six or more reviews.
$20,000 divided by 240 = $83 per minute you spend asking for a review
$83 * 4 minutes = $333 each time you ask for a review.

If you are “too busy” to ask for a review, ask yourself, is whatever I’m busy with worth $83 per minute? Even if you are a brain surgeon, the answer is probably no — unless you include the overhead for the operating room and salaries for assistants, clerical work, and costs of the plastic gloves.

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You might also like:

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

Notary Marketing 102’s guide to writing a comprehensive notes section
http://blog.123notary.com/?p=19788