(6) Marketing Archives - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
123Notary

Notary Blog – Signing Tips, Marketing Tips, General Notary Advice – 123notary.com Control Panel

April 24, 2017

If everyone complains about Snapdocs, why do they continue to grow?

Filed under: Advertising — Tags: — admin @ 7:07 am

Despite constant bickering on the part of Notaries, Snapdocs continues to grow. Perhaps it is the convenience. You can send a message to twenty people simultaneously. But, it’s not convenient for the Notaries, and they don’t get paid well either.

Should Notaries continue to be signed up on Snapdocs? If they are desperate! It just seems like a huge headache. But, if you thrive on quantity of low paying and annoying jobs, it sounds like low-ball heaven.

The fact is that Snapdocs grew all year. They had a slow month in August or September according to some webstats I saw. I have no idea why. Perhaps some technical issues? Or perhaps their competitors (me) did something good!

How long will Notaries put up with cattle calls, low fees, fax backs and micromanaging? And how much will Snapdocs continue to grow?

123notary is going to have to compete a little harder and add some new high-tech features to regain some of the market share lost to Snapdocs. But, what type of features will we use? Find out!

Share
>

April 21, 2017

Notary Facebook

Filed under: Social Media — admin @ 8:17 am

Where else can Notaries go to share their smily faces, inked thumbs up, and experiences on the job. At Notary Facebook you can give something a seals up or seals down. And instead of “liking” someone you can give them a “signature.”

“Can you sign me on Notary Facebook?”
“Not without ID!”

Notary Facebook is run by Mark Signenberg and his wife Priseala.

See how your friends notarize and sign. See your friends’ photos of what happened at their last Notary gig. Get photos of their clients’ signatures, funny looking ID photos, and funny outfits that their signers wore at the appointment.

You can also post controversial comments.

SAMANTHA: “I love this photo of my client Sally.”

ROSE: “It doesn’t look a bit like her — I hope you took thumbprints!”

SAMANTHA: “Here is a thumbs up thumbprint for your information.”

ROSE: “BTW, the 80’s called — they want your hairstyle back!”

SAMANTHA: “Gee thanks. Yours looks like it’s from the 20’s.”

ROSE: “Ya-know… It takes two to fox trot.”

Mark Signenberg was walking alone in a cornfield late at night when a UFO descended.

MARK: “Are you going to abduct me and steal my algorithms?”

UFO GUYS: “No, but can you like us on Notary Facebook?”

MARK: “I guess, but are you intergallactic Notaries? I bet the commission is good for 1000 space years.”

UFO GUYS: “Actually, we can create better algorithms than you. Maybe you should be abducting us, or at least getting a few pointers.”

MARK: “Okay, I’ll like you or — sign you on Notary Facebook. BTW, when is your birthday in earth years?”

UFO GUY #1: A few years after the first pyramid in Giza was erected.

MARK: “Sorry I asked. But, if an erection lasts for more than 9000 years — call your doctor.”

Share
>

April 17, 2017

Being unique and factual in your notes section

Filed under: Your Notes Section — admin @ 7:17 am

I always tell Notaries that one of the keys to success in the Notary business is to be unique and factual in the way you advertise yourself. Please keep in mind that those who hire Notaries frequent Notary directories only to find thousands of Notaries whose notes section look like the same person wrote it.

Example of generic notes section:
NNA Certified, Professional E&O Insured, Experienced, I have the know how to get the job done. I sign refinances. Call ahead of time. I cover the Birmingham area.

Notice how most other Notaries are certified, professional have E&O, etc. This is content that goes at the bottom perhaps in a bullet format.

Example of a unique notes section
100 mile radius; Mobile Printing Capable; Money back or Re-Do if there is even one mistake; Specializing in Reverse Mortgages, Apostilles, Purchases, Refinances of all kinds, and have a wide experience with legal and medical documents.

I worked in a hospital with the dying, so hand-holding is something that doesn’t come new to me. If your borrower feels like dying on page 193 of a 200 page loan, I’ll know exactly what to do! I’ll get them through it. And if not, I carry body bags in my trunk as a precaution (just kidding.)

NNA Certified
NNA Background Screened
100K E&O

Call me for all of your last minute or scheduled requests. I cover Sumter, Leonoke, Essex, Sussex, and Wessex Counties.

Notice how the generic points are in a bullet format (sorry, we dont’ have official bullets on 123notary yet.) They are easy to read and BELOW the good stuff which is experience. Next, a note about the Notary’s personal style is written and in a very unique and morbidly comical way. You should probably shy away from morbid humor, but I wanted you to see the uniqueness. Then, at the bottom, coverage areas and final notes are made.

You might also like:

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Everything you need to know about writing a great notes section
http://blog.123notary.com/?p=16074

Share
>

April 12, 2017

If Trump hired you as a Notary, would you get fired?

Filed under: Marketing Articles — admin @ 8:13 am

Many Notaries love Trump while others despise him. America is so polarized due to Trump that if the ice caps melt, we are all in hot water (or frigid water.) But, what types of things do Notaries do that would get them fired by Trump that we are now tolerating?

As a note, I would say that all Americans are feeling Trump’s presence since the moment he was elected. People have become a lot more confident (or afraid). Political correctness has immediately gone to the wayside. It used to be 80% happy holidays and 20% merry Christmas. Now it is 80% merry Christmas even in November. We’re back to the 1960’s in many ways — riots and all. I believe that the American business culture will also tighten up and start firing people who don’t perform. We’ll wait and see. I’m more particular these days since the election. In June I was feeling the Bern — Now, I want to fire someone!

If you show up late without calling — you’re fired…
Trump’s time is worth a million dollars per second. You may not think a second is much time, but to a highly successful or impatient person — it is.

If you make a mistake…
If you make an honest mistake, perhaps that is okay if it doesn’t happen again and if you fix the mistake. But, what if you don’t know what you are doing and Don catches on to you?

If you are rude…
Trump doesn’t like rude people. Of course, people think he’s rude. Or is he just opinionated? If you are providing a service, there is no excuse for a bad attitude!

If you don’t know the answer to a question…
Trump would expect all Notaries to be able to answer all basic questions about Notary law and loan signing. If you don’t know the basics, I’m sure he would not hire you again. On the other hand, he probably wouldn’t expect you to know the Escrow end of the business.

If you didn’t dress well…
Being a Notary is a serious job. You are dealing with half a million dollar loans. You should dress for the part. Perhaps you should dress like James Bond. Ken says dress British, think Yiddish. But, if you live in Idaho, even the Jews there don’t think Yiddish. So, we’ll stick to the British part.

If you don’t want to make American Notaries great again…
Then you’re just plain fired.

The main thing is that you need to be at the top of your game. This means knowing your Notary law inside out, knowing your signing agent knowledge, being an expert at marketing your service, getting reviews, getting certified by at least three agencies including 123notary, and writing a great notes section about your service. Very few Notaries realize how critical it is to be a master of your trade. To survive in this competitive industry you don’t have a choice. So get on your game, otherwise — you’re fired!

Share
>

April 11, 2017

Reviews that tell a story

Filed under: Reviews — admin @ 10:10 pm

There are many types of reviews that you can see on 123notary. Some are poorly written, others are short, while a few make a strong statement. My question to myself is, which reviews are the most pleasant for the users (browsers) to read?

I recently removed many old reviews from 123notary. These were reviews from 2009, 2010, 2011, and 2012. Many customers were upset that I had removed their reviews as they are a status symbol. However, Google and the users on our site do not value old reviews. Google wants to see reviews from the last eighteen months, but rewards you more for what was published in the last few months. Users value what was published within the last three years which is a little more generous than Google.

After going through lots of deleted reviews and comparing them, I decided that the best reviews for clients to read were reviews that either told a story, or made a profound statement. If someone was the best Notary you ever had, or you give them an A++, that puts your review in the top 5% of reviews in my experience. Then, there are other reviews that go over the entire experience from the initial phone call, to showing up at the signing, and finishing the work. Some clients announce that they had a wonderful experience from start to finish.

Here are a few examples of reviews that I feel look super on 123notary

*****

I needed a last minute closing in our office because our closer became ill after eating lunch. In a rush I searched the internet found 123notary and started calling numbers on the 3rd number the phone answered on the 2nd ring and Mr. XYZ told me yes I can be right over and close this loan.

When Mr. XYZ arrived I was 1st impressed by how well dressed he was, he stepped in my office took one look at the package and said no problem. I had the buyers waiting for a 1/2 an hour and when Mr. XYZ walked in with his big smile and postive stance I was so relieved. When he started going over the package and interacting with the customer it was like he was an instant extension of our company. The one thing that stood out was his knowledge of the documents it is not everyday you find a mobile notary that can expalin a TIL correctly and where the customer can understand it.

He made the closing a great experience for my client everyone was laughing and having a great time. (NAME) turned a possible night mare into a dream come true.

****
(NAME) was the Notary Signing Agent assigned to a recent refinancing. She arrived on time and dressed appropriately. Sabrina came to the closing prepared and the closing went very smoothly. It was the best experience that we’ve had with a Notary. Sabrina is quite knowledgeable and kept things moving along. We would highly recommend (NAME) without any reservations.

****

I would recommend (NAME) for any notary job. She was on time, a thing that is seldom seen here in Miami. I had four business partners sitting around the table. (NAME) promptly recorded our drivers licenses in her journal and away we went. A 56 page document was signed and notarized. She offered to take our documents to FedEx and we took her up on her offer. Now that is what I call service.

****

I own a small construction company. We have unexpected things come up all the time. We found Carmen on Google several years ago when were in a pinch. We needed some documents notarized on very short notice. She came to our customers location quickly and got it done. She was a lifesaver. She is VERY knowledgable and knows what she”s doing. We will continue to be our first choice when choosing a notary.

Share
>

April 10, 2017

Documenting your Experience & Personal Style in your notes

Filed under: Your Notes Section — admin @ 7:18 am

A good notes section on a notary profile should cover many aspects. But, the first several paragraphs should talk about experience and personal style.

You can mention:
1. How many loans you have signed. You can mention how many years you have signed loans, but a # of loans is better.

2. Make a list of types of loans or financial products you have signed
Annuities, Applications, Cash Sales & Purchases, Debt Consolidations, Debt Settlements, eSignings, Helocs, Modifications, Purchases, Refinances (1sts, 2nds, Piggy Backs, FHA, VA, Conventional, Commercial, Residential), Reverse Mortgages, Seller’s Documents, Time Shares, and more…

3. Make a list of documents you have signed
Affidavits, Auto Titles, Boat Titles, Contracts, I-9’s, Living Wills, Permission for Minors to Travel, Powers of Attorney, Wills, and more.

4. Signing Agent since 1995.
Mentioning the year you started is better than counting how many years you have been doing this, otherwise you have to update your notes every year which you won’t remember and change it from nine years to ten years as a signing agent to eleven to I lost count or forgot!

5. Related Experience
If you are a Mortgage Broker, Originator, Escrow Officer, this is related experience and should come directly below your Notary Signing experience. It goes in the top part of your notes, but below the relevant experience. In short, put it in the bottom of the top of your notes if that makes sense (like anything else I say.)

6. Unrelated Experience
If you were a Realtor, Paralegal, Teacher, Programmer, or something unrelated, do not put this at the top of your notes. This is more of background information and goes somewhere in the bottom of your notes section. Realtors feel their experience makes them a better Notary and they feel they are “familiar with the docs,” but, they are not that familiar with I quiz them — not familiar at all. The Mortgage folks have relevant experience, the others do not.

7. Experience dealing with stressful situations
A few people who were police, military, or in customer service dealing with the most difficult of people can claim that they can diffuse stressful situations. This is a valuable skill that you can learn from unrelated professions. Dealing with people in general is very useful in the Notary world. The Notaries who get ahead have good people and business skills which are actually more important than your clerical Notary skills (but, don’t tell anyone I said that.)

8. Your personal style
Rather than use a bunch of baseless adjectives with commas between them to describe yourself, paint a picture of how you do your work and what sets you apart from the rest. Anything unique you can say about yourself will gain points. Do you triple check your work? Do you introduce yourself at the door? Will you stay until midnight if necessary? These are helpful things to know. Don’t just be professional, reliable and modest as all of our other notaries make the same claim.

Share
>

March 29, 2017

Names for Notary businesses that can get you in trouble

Filed under: Advertising — admin @ 7:25 am

In general, we recommend certain types of names for Notary businesses.

Geo-Keywords
The name can include a geographical keyword such as the name of your city, state, or region such as Los Angeles Notary Services or Koreatown Mobile Notary.

Professional Keywords
It can also be more professional oriented such as Karen’s Signing Services, or Notary Pro to Go. One successful Notary used the name After Hours Notary, At Your Service Mobile Notary, Notary at your Door, etc.

But, what if you got yourself in trouble picking the wrong name?
Many Notaries use generic business names that nobody will associate with the profession like LMT Services. I would not want to hire them to be my Notary because their name doesn’t gel with the profession. You need what I call anchor keywords to tie in your business with the work being done and/or the area it is being done.

Names that might get you in trouble!
You could also name your business First American Notary and probably get sued by one of our nation’s largest title companies. If you used the same name a signing company used, that causes trouble too. Many companies pick names that are very similar to other company names and get mistaken for each other. National Signers, National Signing Solutions, National Notary Service, Signing National, etc. You can see. So, if you pick a name, try to avoid using words that other services use. Be unique, classy, and relevant to your profession and perhaps to your area. You could use a hotel-like strategy for naming your business like Comfort Notary, Quality Notary, or Holiday Notary. I don’t think those names would serve you well, but who knows. Then there is USA Notary which is too generic and national and not specific to a particular area. Canada Notary would be in the wrong country. Inuit Notary would be good in Alaska, but not anywhere else. Hopi Notary might be good in Arizona, but the tribal leaders might object — just make sure they don’t put a curse on you! Star Notary Service is too generic, but what about Celebrity Notary Service? Royal Notary doesn’t make sense because we have no royalty in America.

Here are some names of Notary businesses our Notaries have:

A1 Notary Services — Will get you up high in the yellow pages. But, might get you confused with steak sauce.
Bay Area Notary — Great name, and has been in business for over a decade.
SOMA Mobile Notary — What does SOMA stand for?
Golden Gate Mobile Notary & Apostille — Sounds like they definitely go to Marin County.
Affordable Notary — Will they be classy enough for my needs?
The Notary To Call — This one has 33 reviews. Sounds like they really are the Notary to Call.
TheBestNotary.Net — He did well with his business.
Arden Mobile Notary Service — It’s a name, but not flashy.
Diamond Star Notaries — Okay
Sunshine Notary Service — Warm and inviting, but do they do late night service?
Dash Notary — Sounds like a good bet if you are in a hurry.
CA Notary Services — They did well in business, but California is a huge state. I prefer a more pinpointed regional name.
One-Call Closing Services, LLC — Exciting. You just call them once and the job is as good as done.
On Call Closing Services — They are waiting for you. Sounds like they take their phone to bed with them.
Denver Metro Notary — A geographically informative name. I know their coverage areas just by the name alone.
Signed-N-Sealed — Very professional sounding.
I & S Notary and Wedding Services, LLC — I’d prefer IB + SD Notary & Wedding; sounds more romantic.
D & D Document — Easy to remember and gets to the point.
1-2-3 Spanish Notary — I prefer 1-2-3 Notary en Espanol if you want to appeal to the prospective clients.
Mobile Notary Services — Very generic; bad name! Probably not even registered with the county clerk.
The S and S Group — Sounds like they don’t do notary work as their main forte.
Indiana Mobile Closers — Statewide coverage? Cool
Notary Mobile Plus — Gets the idea across.
C & S Mobile Closers — Sounds like a generic name like JB Trucking.
Drive by Notary — Sounds like they do notary jobs but do drive by shootings on the side.
DJ Mobile Notary — Someone’s initials at use here.
Emily The Notary — Classy and charming.

So, what are my favorite names?
Emily The Notary — This is a personal and easy to remember name that connects you with the person’s name and what they do. It is simple for the brain to process too.
Dash Notary — This name captures the character of our industry. We live on the edge, always ready to rush off to a signing at the last minute. It is not so different from the term Minute Man which is popular in Massachusetts where we used to have Minute Men.
Golden Gate Mobile Notary & Apostille — This name incorporates a world-class local geographical icon with the notary business. Very classy and relevant to our profession, but with a $6 toll going South (ouch.)

What are your favorite names? Feel free to comment!

Share
>

March 13, 2017

Buzzwords to avoid in your notes section

Filed under: Your Notes Section — admin @ 7:19 am

Some Notaries have mastered the art of writing an amazing notes section while others resort to cheap imitations. Using the wrong buzz words can backfire on you and I have seen this happen many times. A good notes section is about being unique and informative and not about making baseless claims.

Responsible
Don’t be reponsible — whatever you do. Show that you are responsible, but don’t claim it. Make them say how responsible you are in your review page. You will get less clicks to your listing if you claim to be responsible.

Dependable
Claiming to be dependable is as bad as claiming to be responsible. Just don’t!

Error-Free
It sounds too good to be true if you have signed 2000 error-free signings. Even if you claim 99.5% accuracy, nobody will believe it. Save it for the birds. You can’t prove it.

Detail-Oriented
The most sloppy people write that they are detail-oriented in their notes. This claim almost works against you.

Punctual
Prove it to your customers, but don’t claim it in your notes. This word just takes up space.

Professional
It is not bad to claim to be professional, but it doesn’t make it true either. This is more of a neutral non-buzz word. It won’t help you.

Modest
We use the word modest in our tutorial. But, don’t boast of being modest. Just be modest — or don’t just be modes.

Experienced
This is a neutral word, but it takes up space. It is better to say how experienced. Number of years is not as useful as number of loans and what types of loans. Be specific about your experience.

Personable
It is good to be friendly, but you need to back this up with some professional experience as a waitress or customer service experience. Make it sound believable and something people can put their finger on.

Flexible Schedule
Tell us your hours instead of saying flexible. Be specific.

I have a mentor
If you have not signed any loans, but your mentor is an expert, tell us how we can contact your mentor to hire them instead of you. Please keep the notes section about you and what you do, will do or have done.

You might also like:

Clarifying vague claims in your notes section
http://blog.123notary.com/?p=4675

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Share
>

March 9, 2017

Putting back old reviews

Filed under: Reviews — admin @ 7:43 am

In October, 2016 I removed a few thousand old reviews that were more than three and a half years old. I did that partly so I could compile call lists of people who did not have recent reviews. The results were wonderful and we manually called many people as well as doing auto-calls to many people for getting reviews. However, Google decreased the amount of clicks we were getting from them by 18% as a result of my discarding old reviews.

So, I feel compelled to put many of the older reviews back online. I am not sure if I will put all of them, or filter them out. But, I will put them back on, perhaps little by little. I want to see how Google responds when I put the four year old reviews back online. Then, I want to wait a few weeks before putting the five year old ones back.

Our readers do not value reviews that are more than two or three years, and Google rewards us a lot more for newer reviews. However, the old ones do carry weight, particularly because there are/were so many of them.

So, you can look forward to some of your antiquated reviews being put back online. But, no guarantees!

Share
>

March 6, 2017

How do I advertise as a Notary Public?

Filed under: Advertising — admin @ 9:34 pm

General Advertising
If you are a Notary Public or a Mobile Notary Public, it is critical that clients know how to find you. Some Notaries have a store front. In such a case, you just put a large sign saying Notary Public. You could put a sign on your car saying Notary Public and a phone number as well. It’s generally a good idea to pass our business cards to people in the neighborhood or your town so they know where to go if they need a Notary. Additionally hospitals and nursing homes need Notaries regularly.

Yellow Pages
The yellow pages online and offline sometimes get good results for Mobile Notaries although not always.You can gets out various yellow pages and see which ones get results.

Online Directories
These days, the way mobile notaries get most of their work is through online directories. 123notary, Notary Rotary, and Snapdocs and the three most popular in 2016. 123notary offers free listings, but also has paid listings where you can be at the top of the list in your area. Notary Rotary also has free and paid listings and lists Notaries in order of proximity to the zip code being queried. Snapdocs charges the Lender or Signing Company a small fee ($8 last I heard) to seach for a Notary and send docs using their system. Snapdocs pays Notaries the least and has cattle calls via text to alert mass amounts of Notaries for each job. But, on a brighter note, it is a great opportunity for newer Notaries to get work.

Websites
A Notary website of your own can be a huge money drain. On the other hand, it is a great way to show the world you are serious about the business and show all of your specialties, contact information, and more.

That is pretty much it as far as how you advertise as a Notary Public. If you have any further questions, email us at info@123notary.com

Share
>
Older Posts »