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March 28, 2020

Facebook policies about politics, and controversial issues

Filed under: Social Media — admin @ 8:43 am

I have had a little bit of trouble with Facebook over the years. It seems they think it is their right to stifle my American freedoms such as freedom of press.

We published an article with a tarot card. This got flagged since the card had several figures in it one of which was a naked doll that had no genitals. This is not offensive and does not contain any private parts, yet was arbitrarily banned. This is censorship, and similar to what is done in communist countries. I feel my rights have been stepped on.

Then, if I write anything about Trump, positive, negative or just commentary, it can get blocked by Facebook. Even photos of the white house can get banned.

All of this unnecessary heavy handed control tactics are very left-wing, are damaging to my click through rates, and also make me feel repressed or oppressed. I love my government, and my government is not doing any repression. Private businesses led by people with intolerant political points of view are undermining my basic human rights. Not fair. Facebook is a utility and should not hamper my freedom of expression.

I just wonder if the government will ever crack down on them.

However, I have another solution. Leave it to the user to set a filter. If they want to see any type of post, then fine. If they want to filter out political, right wing, moderate, or left wing oriented posts, race oriented posts, or whatever else bothers them — let them filter it themselves rather than having Facebook just ban all types of things.

Society has really changed and the new generation doesn’t seem to have American values or traditional values anymore. Hmmm.

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March 27, 2020

If you get the newsletter, but don’t open it…

Filed under: Social Media — admin @ 8:42 am

Our newsletter email provider sent me some notices saying that my open rate was too low for the newsletter. That would affect if my newsletter made it to the inbox for many of my subscribers. So, it is imperative that I improve my open rates.

What I did was to work on having more compelling titles to subject lines. I also removed a lot of subscribers from the newsletter list if they had not opened anything in four months.

So, if you get our newsletter, please open the emails and click on at least one article. That way we can keep sending it to you. And we will try to keep making the newsletter as interesting as possible as well.

Thanks.

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March 26, 2020

Benefits of 123notary from Kate McKinnon. (detailed testimonial)

Filed under: Advertising — admin @ 8:38 am

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1. At least 3 title/escrow companies contacted me to thank me for the
time I’ve given to their Borrowers, at least 2 of whom were first-time Borrowers. I know that many people are overwhelmed from the moment I take documents out. I put them at ease by telling them that “now and in future transactions, they usually need to focus on 3 documents— all other paperwork is in support of these documents.” (I have reviews on 123 that speak to this.)

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2. Continuing on from above, I’d like to add that some notaries’
practice is to “do the signing quickly and get on the next.” I take whatever time is reasonable to make sure the signer is comfortable with and understands the process. In loan signings I am aware this is often one of the major financial commitments in people’s lives and they are understandably nervous; and, that the Client has entrusted me to complete this signing, so I am in essence representing them as well.

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3. From the start of my career as a notary, I learned from 123Notary to do my homework (up front): review the package, flag important and/or unusual things soothes are not missed; doing any other necessary research (e.g., trusts/adoption documents; attorneys in fact, etc.). The more knowledgeable I am about documents and procedures, the better notary I am. Also, I prefer to “re-do” rather than correct and initial. I like for my work to be correct and error-free. Clients notice (as reflected in some of my 123Notary reviews.)

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4. I have taken your marketing advice to heart, and its paying off more and more. I make it easy for people to not only find me, but to make them want to use me.

a. Increasingly my better paying jobs are coming as a result of the 123 website. I anticipate that paying for a higher listing will more than pay for itself with my first two orders coming from it.

b. I instill a sense of security in my client as a matter of course by advising them of receipt of confirmation, meeting/closing with the client, dropping/tracking of documents.

c. Occasionally I contact people who have used me more than once to thank them —in an attempt to keep my name before them without being pushy. Sometimes enclose a thank you note with my invoice and asking them to let me know what I can do to better serve them.

d. All of my marketing materials are coordinated in their look and easily identifiable (business cards, stationery, website, invoices, note cards, etc.).

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5. Both my corporate and individual clients appreciate that I text my photo and/or business card with my photo confirming our meeting. I never knew how impactful this would become. People like to know with whom they are meeting (especially for coffee shop or hospital signings as well as with seniors and single women)…and the “ice is already broken” before I show up.

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6. More and more I’m learning what separates me from the pack:

a. I always ask how they found me. Many answer 123Notary. If other than 123, I encourage them to read my 123 reviews.

b. Doing my research…usually on your blogs, NNA and the internet, bookmarking or maintaining notes.

c. Paying attention to detail.

d. Professionalism in my dress, communications and manners.

e. Being honest in what I do and do not know.

f. Getting back to designated contact(s) after noting issues during the closing. This only happened rarely and in the beginning of my
practice, but I always let Borrower know that we can communicate with their loan officer, etc.

g. Finally, the notary’s client is a person just as we are. I relate to them as such. (This is frequently mentioned in my 123 reviews.)

h. My overall knowledge of mortgage documents, types of residents (primary vs. second), homesteads, trusts/trustees; subscribing witnesses/signature by mark; Apostilles, etc.

i. For me personally, I both hate and appreciate doing detailed journal entries and loose certificates. It takes more time, but my record are perfect and my loose certificates always specify the document name, number of pages and date.

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March 24, 2020

Good business names vs. Bad and which names get clicks…

Filed under: Advertising — admin @ 8:35 am

Some of the Notaries on our site have registered business names that they do business under. We recommend going to the county clerk and registering a well thought out business name. However, the name you pick for your business can affect the quantity of clicks you get on directories. Some types of names get the business while others just collect dust. The day you register your business has astrological implications as well, but that is a topic for a different day.

After a quick analysis of business names, I have come to the conclusion that the debate is more than just between good and bad sounding names, but between different types of names. There are specific local geographic names, larger geographical area names such as the name of a state, personal names mixed with notary terms, unusual names, and generic or not so good sounding names. It is a little difficult for me in my opinionated state of mind to decide which business name is better than another, so I will rely on clicks to decide.

Please note that clicks vary widely based on what area you are in, how many reviews you have, how good your notes section is, and how well known and popular you are as most people who hire you from a directory already know you.

1. Large Geographical Areas: 2.5 clicks per day average for first three entries. The other two have unusual considerations. Please keep in mind that CA Notary Services has an incoming link from one of its sites to one of its listings, so the stats will be affected based on that link. New York Mobile Notary Services is an organization with several people working for them and they have been around for a long time, and their geographic area is known for getting disproportional amounts of clicks.

The click average for these five entries is 3.28 if you do not take into consideration the abnormalities of the sample data. The average would be 2.5 clicks per day without the two listings that are “statistical anomalies.” I personally do not like business names that use the name of a state simply because the notary can only offer service to a particular part of that state. However, the clicks indicate that this type of name gets clicked on a lot. Jeremy says one thumb up but the clicks say two.

Mobile American Notary & Apostilles
AZ Notary Services
Illinois Public Notary Services
CA Notary Services
New York Mobile Notary Services

2. Personal Names + Notary or Business Terms: 1.9 clicks per day average I think that this type of business name is not bad. However, I prefer catchy unique names that grab your attention and are easier to remember. One thumb up for this type of business name.

Kalation’s Business Services
Roger’s Notary Service
Ellen The Notary
Saul Mobile Notary
Arlene Mobile Notary

3. Names I thought were weak in appeal: 1.35 clicks / day.
My gut reaction to these names matched their overall click appeal or lack of it thereby. Attributes combined with a notary term just don’t work. Putting two initials together with an & symbol did okay with D & D, but we don’t have enough evidence to get any idea of whether it is a good idea to use such a type of business name. Once again, I prefer a catchy unique business name. Two thumbs down for these names (sorry).

925 Notary
Reliable Notary
Prestige Mobile Notaries
Pro Bix Notary
Notary Pro Today
I &S Notary & Wedding
D & D Document
Mobi Notary

4. Unusual Business Names: 1.3 clicks per day.
These names are very unusual, but lack any type of kick to them. Half a thumb up.

All things named notary services.
Sevendocs Mobile Notary

5. Local Business names: 1.9 clicks / day average.
This type of business name is good because it lets the client know that you focus on their area. However, it is a bit generic and not very interesting. One thumb up for this type of business name.

Bakersfield Mobile Notary
Manhattan Mobile Notary & Apostille
Bronx Mobile Notary Service

6. Business names that Jeremy likes most: 2.3 clicks per day.
First of all, I wish there were more business names on our site. I cannot go through the entire site every time I write an article. I only go through the big cities. These are some interesting names in this category. Golden Gate Notary lets you know they cover San Francisco and surrounding areas without blatantly saying it. It is like poetry to my ears. Bay Area Notary does the same thing but has a larger implied coverage area. Neighborly Notary has a warm feel to it. No hassle is a really cool name that speaks to one’s emotional tribulations. A1 is a bit cliche, but gets the most clicks in this category and sounds good if you need a filet mignon notarized. Five Star is a great name and I’m surprised that nobody else used it. The Notary to Call is an awesome name because it says it all, is relatable, but yet unique and catchy. I love these names and hope that people can think of more catchy names. Two thumbs up for the names in this category, and the clicks agree with my opinion in this case.

Golden Gate Notary
Bay Area Notary
Neighborly Notary NYC
No Hassle Notary Public
A1 Notary Services
Five Star Mobile Notary
The Notary to Call

CONCLUSION
I recommend having a business name and spending lots of time brainstorming your options and consulting different people about this major decision. Unique and catchy names win the game, but business names that incorporate geographical terms, especially wider geographical terms seem to be successful as well.

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March 23, 2020

Snapdocs getting 1 million visitors per month

Filed under: Advertising — Tags: — admin @ 8:28 am

I visited similarweb.com where I learned that Snapdocs traffic was above 1 million visitors per month back in mid 2019 while 123notary and NotaryRotary are both down in their stats far below 100,000. The irony is that when people get high paying work it is normally from 123notary.com. People are getting very little work from Snapdocs these days and almost nothing from NotaryRotary according to my sources. So, is there any value in knowing the click data for sites to compare them? Perhaps I should look at new sales or how we stack up on Google. We are still doing well on Google. Perhaps I should pay more attention to how we rank on particular keywords. Hmmm.

On a brighter note, as of February 2020, 123notary is getting more clicks and the other directories are getting less.

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March 21, 2020

Check our our Facebook and Forum

Filed under: Social Media — Tags: — admin @ 7:42 am

Recently, we have seen a surge in Facebook clicks coming to our blog. However, the comments are down to almost nothing. People used to comment a lot in the old days. I wonder what happened. Maybe this Covid19 virus will force people to stay at home and comment more on Facebook groups.

https://www.facebook.com/123notary

We also have an interesting forum that used to be popular. People have been publishing a lot less content recently. You are encouraged to visit. To sign up, you need to register and wait for me to approve. But, you can email me to check up on me and make sure I manually approved you.

http://www.123notary.com/forum/default.asp

We also have a twitter handle. We sometimes publish regularly on our twitter and other times are too busy, so enjoy it while we are publishing.

https://twitter.com/123notary

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March 18, 2020

Business is picking up, time to upgrade and buy a top spot

Filed under: Advertising — admin @ 8:21 am

123notary has about 7600 online listings as of today. Business has really picked up since late February. With lower interest rates, there will be more jobs. But, that also means more competition. When business is good for Notaries, those top spots sell out fast. You need to grab the top spots while they are there.

I remember back about ten years ago. We sold three top spots in Las Vegas in one day. The second and third order came in before I could process the first order, so I had a lot of explaining to do about how their spot was not actually available. That situation has only happened once in 123notary history. But, with business picking up, our top spots are selling like hot cakes just like the old days.

If you are not sure what you want, you can try a top spot for six months and see how it goes. If it doesn’t work for you, you are not obligated to continue. But, if you snooze, then someone else will snatch up the spot and might not let it go for years.

Buying a top spot is easy. Just call Carmen at 310-210-6319 and get a quote. She can ring you up too and we can have you online right away. Prices vary based on which spot is available and in what county and how bad competition is at that point in time. So, call today and get a quote.

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February 7, 2020

Marketing Article Resources

Filed under: Marketing Articles — admin @ 11:01 pm

Here are some of our better marketing related articles that have been
published. Many of these got buried in the list, so this is my way of
reviving them.

Index of best posts about Notary Marketing
http://blog.123notary.com/?p=20284

Compilation of posts about Notary Business Names
http://blog.123notary.com/?p=21760

Five things a notary can do worth $1000 per minute
http://blog.123notary.com/?p=20521

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

10 rules for negotiating notary fees
http://blog.123notary.com/?p=19620

Getting paid, a comprehensive timeline
http://blog.123notary.com/?p=22643

He took Jeremy’s advice and got new title companies
http://blog.123notary.com/?p=22277

A lot of information he knew but forgot about says on 123notary client
http://blog.123notary.com/?p=22225

Your number of loans signed just went down?
http://blog.123notary.com/?p=21236

Do you invest in your notary business?
http://blog.123notary.com/?p=22129

Why you should consider getting 123notary elite certified
http://blog.123notary.com/?p=20094

Does knowledge matter any more as a signing agent?
http://blog.123notary.com/?p=19887

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February 5, 2020

Best older posts about how to write a great notes section

Filed under: Your Notes Section — admin @ 10:59 pm

Here are some older posts about how to write a great notes section. I wanted to bring these to the surface, so here they are.

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COMPREHENSIVE GUIDES

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How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Everything you need to know about writing a great notes section
http://blog.123notary.com/?p=16074

Notary Marketing 102 – your notes section
http://blog.123notary.com/?p=19788

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INTERESTING ARTICLES ABOUT NOTES SECTIONS AS A WHOLE

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2014 Excerpts from great notes sections
http://blog.123notary.com/?p=13613

The ADD culture and your listing and notary marketing
http://blog.123notary.com/?p=22309

Documenting your experience and personal style in your notes
http://blog.123notary.com/?p=19052

Documenting your experience and personal style in your notes
http://blog.123notary.com/?p=19052

Notary notes makeover
http://blog.123notary.com/?p=18895

Examples of great notes sections
http://blog.123notary.com/?p=18862

Unique phrases from the Ninja course
http://blog.123notary.com/?p=14690

10 quick changes to your notes that double your calls
http://blog.123notary.com/?p=4499

What goes where in your notes?
http://blog.123notary.com/?p=1076

Clarifying vague claims in your notes section
http://blog.123notary.com/?p=4675

Your jumbled or too short notes section is costing you 50% of your business
http://blog.123notary.com/?p=16572

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COMPONENTS OF A NOTES SECTION

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A list of things you probably did not add to your notes section
http://blog.123notary.com/?p=22287

How many types of financial packages do you mention?
http://blog.123notary.com/?p=19997

Putting jails and hospitals in your notes section
http://blog.123notary.com/?p=19266

Is it better to be “bilingual” or speak Spanish?
http://blog.123notary.com/?p=19264

Being unique and factual in your notes section
http://blog.123notary.com/?p=19050

Buzzwords to avoid in your notes section
http://blog.123notary.com/?p=19054

What NOT to put at the top of your notes section
http://blog.123notary.com/?p=19056

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February 4, 2020

Cleaning up common mistakes in your profile’s notes section

Filed under: Your Notes Section — admin @ 10:56 pm

When I look over notes sections of our higher level members, I like to make suggestions that can help them appear in a more positive light to the users. There are a bunch of common mistakes people make. I want to go over those mistakes.

1. Real Estate Experience
It is common for those with Real Estate experience to claim that they have real estate experience the therefor they understand the documents. In real life, people who I quiz with Real Estate experience do not know their documents that well. If you want to prove knowledge, then please pass our certification test which is really hard. Another mistake people make is to put lots of information about their Real Estate career in the top of their notes section. This is a Notary directory, so please put notary achievements at the top of your listing and mention your Real Estate experience in the middle or bottom of your notes section as an additional point.

2. Mortgage Experience
Many of our members have some type of Mortgage experience. If you are a current Mortgage Broker, you might be seen as competition and people might not want to hire you. However, the mistake many Notaries name is to claim that they have “x” amount of years in the “Mortgage Industry.” They often do not disclose what job titles they had in the industry or what their tasks were. People who use our site reward those who give specifics and give you a clear idea of who you are, what you have done, and what you know how to do. Additionally, using the “x” number of years is a bad idea, because you might have a listing with us for ten or twenty years and you have to keep updating your # of years every year. It is easier to say, “Notary since 1986.” or “Mortgage Appraiser since 2009.” You could say, “I was a Mortgage Broker from 2004 to 2015.” which clears up when you did it, how long, and that you no longer do it which might com as a relief.

3. Business Experience
Many Notaries have run a business before. They put, “Former business owner.” In their notes. This is horrible. It doesn’t say what type of business you ran, what position you had, what your responsibilities were, or what time period you did it. Be specific and understand that the reader doesn’t know if you had a business collecting hub caps or if you ran a fortune 500 company. You need to specify!

4. Types of Loans
It is common for Notaries to say, “I know how to sign every type of loan.” This is bad, because there are so many types of financial packages that few notaries have signed them all. Just make a detailed list of the loans you have signed, i.e.: I have signed purchases, sales, refinances, FHA, VA, conventional, unconventional, conforming, modification, reverse mortgages, and debt consolidations. I suggest having another list of common documents that you have signed. If the user has one of the types of loans on your list, he is more likely to hire you than some other character who makes vague claims or no claims about their loan experience.

5. Number of Loans
Some Notaries who are smart keep their number of loans signed statistics up to date regularly. Others say that they have signed two hundred plus loans. Two hundred plus is not a number by the way. Two hundred is a number. Since the information is not date stamped, (hmm, perhaps I should add that as a feature to my directory) there is no way to know how accurate the information still is. Number of loans signed is a good indication of how much experience you have, and is much more helpful than how many years of experience you have. You might have one month of experience and have signed 200 loans, or you might have twenty years of experience only having signed one loan per year which would be 20 loans. Think about it.

6. Omitting to read through our thorough guides
123notary has published many point by point tutorials on how to write a good notes section, what buzzwords to add, which to omit, what to say and how to say it. By not spending at least two hours reading our comprehensive guides, taking notes, and writing a well organized and thorough notes section – you are losing business. We will even clean up your notes for free upon request, but we get very few requests.

7. Unique catchy phrases
It is hard to teach someone how to write a catchy phrase. I created some articles with the best phrases I could find. It takes time and thought to create a one liner. However, readers are so bored reading through notes sections that if you can write something spicy, they might like it, and they might call you first. So, put some time into thinking up something catchy to say, and see how people react. You might need to modify what you put at a later date.

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