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November 20, 2021

123notary’s social media took a dive

Filed under: Social Media — admin @ 9:11 am

Our social media used to be very popular. 2015 was our best year if I remember correctly. We were getting thousands of clicks from Facebook and more from other mediums too.

But, then things slowed down. Our posts were not getting as many views. And then a few years later Covid hit.

For those of you who do not know, I was going to specific spots to do Feng Shui for my social media. For most people, feng shui is something you read about in a book that might be real or might not be real. I studied it and had analytics for which places impacted my income for the next day or two, and which places impacted my social media.

I would go to Warner Brothers studios and pay for a tour that I was not even interested in. My Facebook would go crazy when I did that. I would go to certain bars where I didn’t even like the people, or at least not that much, except for Brad — he was cool. I would get a lot more Facebook clicks after that due to the energies. How mystical!

But, those places are not doing much business now and have no buzz. Furthermore, with the Covid vaccine rules, I might not even be able to go to a bar for a long time.

So, I cannot do much to spice up my social campaign. But, the newsletter is doing okay which is something I control myself which is nice. I could post on Twitter too. That never got that much traffic but was fun.

I don’t know if I should continue doing much other than blogging because it just isn’t working out. I’ll have to think deeply on this one.

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November 16, 2021

Your photo is worth 1000 words… misspelled words

Filed under: Advertising — admin @ 8:43 am

As I go through the other directories looking for Notaries to add, I notice a correlation between the quality of your photo and the quality of how you do in real life on my site. I cross-reference data on my site to photos on Snapdocs for example. Here is what I noticed.

1. A good photo shows your face clearly. Some mediocre photos show a person far from the camera, and perhaps with other people.

2. A good photo has a good background. If you show a photo of you in your messy house, or in a neighborhood with lots of trees, cars, and buildings, it is disorienting to the person looking at the photo. If you show the wall of an attractive building behind you, or one where the background doesn’t distract from the main point of the photo (you), then that is a good point. Those with professional photos often have a solid color background behind them. Additionally, if you are wearing a dark shirt or have a dark skin tone and have a dark background, you blend into the background. If you wear dark, have a light background. If you wear a white shirt, perhaps a darker background.

3. Some people come across as very beautiful or sexy. That might be nice for a dating app. Remember, you are on Notary apps, and your clients probably don’t want to date you, and probably don’t want to date them — although you never know. After a few drinks the game changes completely. Try to look professional.

4. Try to look like someone who works in a bank or office who handles paperwork. Some of the people on SnapDocs look like lowlifes, or like people who work at the corner store. People who are serious about hiring a Notary want someone who looks like a professional clerical type. You don’t have to look that smart, but you do have to look responsible and conservative. So, if you drink a lot, or do drugs, or are tired, don’t have your photo taken until you can appear sober, alert, well dressed, and presentable.

SUMMARY
Most of the Notaries on Snapdocs and NotaryCafe look like people I wouldn’t hire even if it were to save my own life. Many people look like they have attitude problems, or look unprofessional, or worse. People who don’t eat properly or who take drugs or too much alcohol develop an air of haziness and have a faded appearance. You can spot these types very easily. They look like people who are mentally slow, and who will not get things done correctly or on time — and above all, will not care. If you want to get hired — don’t look like that.

I can sense a lot by tuning into people, and their photos. Some women look like they have anger problems. Others look depressed, terrified, or something else. When you are handling half million dollar loans, you need to look like a methodical clerical type who is pleasant, but not too emotional. Try to fit the part so to speak when you are having your photo taken and in real life.

People with good photos have a one in three chance of being acceptable to 123notary after we are done talking to them and quizzing them. Those with no photo or a mediocre photo are in my experience not worth adding as they are more like a less than 10% chance of worth keeping.

SUGGESTIONS
If you want to do well as a Notary, most sites have the option to post a photo. 123notary does not do this as we focus on information and not a fashion show. However, a photo reveals a lot about your soul and who you are, or at least who you are pretending to be.

1. Investing $100 or more on a professional photo shoot makes sense. Being well rested, wearing professional attire and having someone top notch take 50 photos of you in different poses and backgrounds makes sense. You choose the best ones and work with those. I did this for dating apps and got tons of responses from my top notch photos. The photo worked miracles, although I didn’t meet anyone compatible. But, married life is like a prison I hear, so I am happy that I have my freedom. But, as a Notary, you want clients, not freedom, so get a photo taken by a pro.

2. Spend time having photos taken of you with different professional looking outfits and backgrounds and then compare them. You will do much better with photos if you can pick the best one out of several dozen or several hundred. The average guy just takes some sub-par photo and upload it and then wonder why nobody calls them. Don’t be that guy.

3. Spend some time looking at photos of people who do look like professional clerical types and try to see how they portray themselves. I find that they are not too happy, not sad, not too fashionable, but neatly kept. They dress like they work at an office, but not too fancy usually. They keep their hair neat. Most of all, they look like they get work done in a timely manner.

4. SigningAgent.com has a much higher rate of professional looking people. Whether they are good Notaries or not remains to be seen, but most of the photos look like people I would not have an issue with at a minimum.

5. How you present yourself in general really matters. Having a clear photo where you can see your face easily when it is a thumbnail photo, and with a clear background is key. Most Notaries do not give much relevant information in their notes section. Having reviews from clients about your service is also critical and very few new additions to our site have even one review. Lastly, being certified by 123notary, Notary2Pro and LSS really helps a lot. If you have all the bells and whistles, your phone will probably ring.

But, if you have a bad photo, just remember this:
A mediocre photo is worth 1000 words — misspelled words.

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November 12, 2021

High placed listings on 123notary — the current climate

Filed under: Marketing Articles — admin @ 8:34 am

123notary has always specialized in selling high placed listings. We are the most popular directory with Title and Escrow and they like the top rolling Notaries as a general rule. However the landscape has changed. Certain places used to be popular, but those spots are not as popular anymore.

In the old days, Miami, Broward, Palm Beach, Tampa area, Jacksonville, Southern California Bay Area, Phoenix Chicago, Seattle, Dallas, and Houston were booked solid in terms of top spots. New York was also somewhat busy but not as much as these other areas.

Now, the Florida and Texas areas are still popular. But, California has almost fallen off the map in terms of top listings. We have so many availabilities. Did people pack up and leave the state or did they just get depressed and stop trying? Chicago lost of a lot of steam as well. Seattle area lost some steam too. We had a top spot for a while and still might. Note — that both the Democrat areas lost steam while the Republican areas held their ground. I am a Libertarian so I don’t like either party, but at least the Republicans function which is a lot more than I can say for their competitors.

But, now Idaho has its top listings booked up in many areas. That never used to be the case. So, the Californians moved to Idaho and the New Yorkers to Florida.

But, for some reason, the top spots in New York City are still taken despite that New York is a disaster area. So, NY is the only democrat state to hold its ground in the Notary industry on our site. Hmm. I’ll have to reflect on that one. New York has always been an odd ball as far as Notary marketing is concerned.

SUMMARY
To sum it up:

Which areas are doing worse:
CA, IL, WA

Which areas held their ground:
AZ, FL, NY, TX

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November 10, 2021

Top placed listings are like men. The good ones are always taken

Filed under: Marketing Articles — admin @ 8:20 am

Someone asked if there were any spots left in San Diego City area. I explained that high placed listings in San Diego are like men. The good ones are always taken.

On the other hand, I am not taken. Does that mean I am not good, or that nobody recognizes my greatness other than Mrs. Meao. She gets it. Her assessment of value is based on whether you know how to scratch her back in just the right place and in just the right way. If you get her KFC then you will get kisses too. For some reason she liked my orange shampoo. I got 30 kisses (nose kisses) every time I used it. Oh my goodness.

Maybe I should walk around with a sign saying, “High quality man on board.” Or I could wear a suit to show the world how important I am. But, I work at home in my underwear. I don’t need to look important to do my job. Mrs. Meao doesn’t care what I wear just as long as she can sniff it.

On the other hand, sometimes there are high placements in popular areas on 123notary and the market doesn’t demand them at particular moments of time. Sometimes a particular area will be slow for a few years and then booked up for a few years.

Really seasoned notaries are also like good men. They think they are too good to be listed on 123notary in many cases. They have enough regulars that they don’t want new clients. These notaries usually have at least 15,000 signings under their belt and are older. They represent far less than 1% of the notaries on the market, but I bump into them and they let me know how they don’t need me. Gee thanks!

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November 4, 2021

Notary on 123notary gets his notes professionally written

Filed under: Your Notes Section — admin @ 8:07 am

One of our most serious notaries on our site got his profile notes written by an advertising expert. The expert did a good job, except for a few things.

It is easier to read designations such as certifications, E&O insurance, etc., if written in bullet point format. It is also good to have a long list of packages you are familiar with.

I might not be an expert at notes writing, but I know what content needs to be there. Nice cozy text is attractive to read, but nothing beats cold hard facts, and warm fuzzy information about yourself.

So, yes, have your notes professionally written if you can afford it. But, make sure they understand the basic content that has to be there, because if they are not in our industry, they might not know. Or if they are in our industry, they still might not know. That is why I exist — to keep the record straight and to avoid omitting critical information.

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October 28, 2021

Is your personality compatible with Snapdocs or 123notary?

Filed under: Marketing Articles — admin @ 8:05 am

When I talk to new sign ups, many were referred from a course, an agency, or a friend. Word on the street is that Snapdocs, 123notary, and a few others are good places to sign up. However, I had to explain this to someone on a sales call, and I explained it differently.

I informed this nice lady from Ventura County that each site has its own personality. Whether you gel with that personality is something to think about before getting involved.
SnapDocs and 123notary both come highly recommended. But, if your personality doesn’t match, you are barking up the wrong tree in my opinion.

SnapDocs is for the snappy. It is for people with snappy personalities who answer texts at the speed of a millennial hooked on pumpkin frappachinos. It is for those who are caffeinated to the peak, whose jittery fingers snap into action whenever a text goes out. Those who are sluggish even by a matter of nanoseconds will get left out on Snapdocs unless it is for a job that nobody else wants.

123notary is for those who want to be treated like they are more than just a person. At 123notary, you are more than just a person, you are also a number, and we are three numbers. Those that do well on 123notary have particular personality traits. See if these match your traits.

1. You like logging into their listing every few months and manicuring their notes sections so that their factual, detailed, and unique information will interest and intrigue the readers (who read everything by the way just so that you know.)

2. You like asking for reviews and sending links to their review page so they can get more reviews to stand out.

3. Some like passing our certification test. This is more critical for new people on the site who do not have name recognition in the industry.

4. You like answering phone calls and emails for job offers(old school) rather than responding to texts or using apps (millennial B.S. in my opinion).

There are other options for advertising. Notary Rotary is old school and some people do well there. Less is required. Just put your name on a list and they have fewer requirements to do well than 123notary does. Notary Cafe gets some people work and they are not as caffeinated as SnapDocs despite their name. And then signingagent.com gets work for some, but not all. Don’t overlook Yelp, Google Local and other options.

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October 26, 2021

The goal of 123notary

Filed under: Marketing Articles — admin @ 8:03 am

The goal of 123notary is to keep title companies who use us happy. 123notary gets more title and escrow searches than any other directory out there. I have to compete as an individual human with 100 million dollar companies. They only way I can do this is because we live in a talent market these days rather than a purely capitalistic system.

I focus on having the best notaries, filtering out free listings that don’t measure up, filtering up good listings that deserve higher placement, etc. All of this is to give the best search results for title.

I quiz people, help them with their notes, coach them on getting reviews, teach industry competency, and even help people choose business names from time to time.

The goal is not to have the most listings, but to have a critical mass of Notaries who are worth calling and who have very complete looking listings. And I feel I have achieved that goal, although it is a lot of work to maintain!

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October 24, 2021

The Notary and the N95: Putting Covid info in your notes section

Filed under: Your Notes Section — admin @ 8:02 am

Notaries often like to indicate that they are vaccinated in their notes section. Others note that they take all of the Covid precautions. It is good to put this in your notes section. This matters to some people and could be a hiring decision. Being conscientious is generally a good thing unless you are conscientious in a way that backfires which can happen if you don’t think things through.

People got vaccinated because it was the only way they could feel “safe.”
Then they realized that they still didn’t feel “safe” because other people weren’t vaccinated.
Later they decided that the only way they could feel safe is it everyone else got vaccinated.
After that they found out that vaccines have a shelf life and are only good for preventing Covid for a number of months. Then they realized they had to take a booster, and then find a way to coerce the rest of the world to do the same.
In 2022, the Alpha variant will come out and then there will be yet another booster.

By 2023, we will each have to take about 20 different shots per year, each infused with 100x your daily recommended allowance of aluminum, lead and mercury (not one of my jokes, read the ingredients and see for yourself.) There will be compounds that genetically modify how your body works for better or for worse.

Don’t forget that the genetic engineer who designed humans in such a way that we have survived 180,000 years is named God. Whatever he did seems to have worked. If you let a few mad scientists tinker with your genetics to make it how they think would be good without any long term knowledge, you are likely be the next Frankenstein.

Then in 2024, the Alpha-Omega-Phi variant will come out — a variant that makes people want to do hazing on a daily basis.

In 2025, the Beta3 variant will come out that will only attack children and kill them, that is assuming people are not sterilized by the original vaccine — and that remains to be seen. Bad news for teachers if I am right — the teachers union will be out of business if everybody is sterile.

NEWSFLASH
You don’t need a single one of these vaccines or facemasks. 5000 I.U. of vitamin D3 per day (ask your doctor first) will raise your D levels in your blood or liver, or wherever they are. Lots of veggies, fermented foods, and shitake or maitake mushrooms will keep your immunity bullet proof. Socializing and being happy helps immunity too. It is your immune system that will save you from Covid, not some BS mask or vaccine. If facemasks were so critical, God would have had you born with one attached to your body. God is not an idiot, he designed the entire cosmos piece by piece. Let’s see Fauci do that!

Facemasks delay the spread of Covid, they don’t end it. That just means you will catch Covid and die in March instead of February. What is the long term difference? Vitamin D has been proven to keep you out of the hospital and prevent death by a factor of 96% if you have high D levels vs. low. Vaccines and facemasks combined do not reduce your risk of covid death by 96%

So, why does the media not tell you this?
Because they are owned or controlled by companies who profit from selling facemasks and vaccines.

It is remarkable that more than half of Americans put their trust in complete criminals. The stupidity astounds me. And no matter how many percent of the community has one of those worthless degrees from some university, they still cannot think critically. So, what good is it. I’m siding with the Amish. They end school at 14, but they know how to think normally. Plus I just love those horses and buggies!

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October 22, 2021

How personal should the “about you” section of your notes be

Filed under: Your Notes Section — admin @ 8:01 am

I got an email from a Notary. I told her that she needed an “about you” section in her notes section.

First of all, where should an “about you” section go?
In my opinion, below your experience and below your designations, but above your geographical coverage areas and closing statements.

What should an “about you” section be about?
It should be about you!

How personal should it be?
It could include a little about your personal life, job history, and what is unique about how you handle your notary work.

How to come across in your about you section:
Many notaries sound cliche when describing themselves. They claim to be responsible, reliable, and take your clients’ confidentiality with the utmost of importance. Many claim a .00001% error rate, but in the unlikely case of an error, they will go back and fix it.

My advice is as follows:
Avoid adjectives that people have heard thousands of times. They don’t want to hear it. Avoid talking about your error rate, or lack of an error rate. Nobody believes this coming from you. Try to be more unique. Talk about something else that will not put the reader to sleep. The main thing to remember is that the reader has already read 500 profiles today and is bored. They want someone who is interesting, pleasant, knowledgeable, and stands out.

The notary who claims to be knowledgeable gets ignored. The Notary that lists 30 types of signings they know how to do, and in alphabetical order gets noticed. See the difference? Show them rather than telling them how great you are — if in fact you really are great.

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October 20, 2021

What is the favorite thing about my job?

Filed under: Social Media — admin @ 7:49 am

I was doing my work, doing some data entry on 123notary like I do daily. And I kept going through more and more lists and updating data. And then, I accidentally clicked on the wrong button and the page turned to my blog login. I didn’t even remember the password although I almost did. I have it encrypted in an email to myself in a particular file. And FURTHERMORE, I don’t even remember the URL to get to my blog login without having to look it up. It’s one of those long and complicated ones. How did I get to this page? Bizarre.

So, then I logged in and the first thing I did was read through the comments. My post about Carmen Towles got lots of comments. People really miss her — me too. The people liked my articles on Notary chips, notary vaccines. I’m not sure if this was commentary, jokes, or insights.

But, I was shocked because there was only one rude comment in months. Usually we are flooded with rudeness. Not sure what happened there. What happened? Where did all the rude jerks go? Actually my blood pressure will be better off without them and I can’t publish their comments in any case.

So, now I am publishing articles after a long hiatus where I was too busy to post. Glad to be back in the blog scene. But, how did I get to this page? Angels visit me regularly for healing work, so perhaps they wanted me to finally take care of my blog work. That would add up in my case. But, if you said that happened to you — I wouldn’t believe you!!!

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