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August 23, 2020

Twitter & Notaries

Filed under: Social Media — admin @ 9:06 am

I love Twitter. I always have. But, the Notary content on Twitter is horrible. Notaries have so little to say, and so few use Twitter. I like Stuart Berman’s notary profile. He has inspiring quotes and notary advertising. Some other Notaries talk about the voting controversies that involve whether or not Notaries are needed to notarize absentee ballots. A few publish ads about their service or talk about personal things.

But, why is there absolutely no interesting notary content? I publish interesting links, but get little response. And then I publish my commentary about current affairs which gets a huge response.

I would like my experience on Twitter to be more Notary oriented, but if you guys have nothing interesting to say, then Twitter will have little good Notary content. Twitter is only as interesting as you make it as a group. So please make it interesting.

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August 17, 2020

How is 123notary RON friendly?

Filed under: Advertising — admin @ 8:47 am

We have a handful of RON Notaries now. We encourage people to know how to mention this in their profile. Please learn these easy rules about how 123notary works.

Your NOTES section is where you write about yourself, and special skills. I am not sure if people come to 123notary for RON Notaries or not, but if they do, put it at the top of your notes section.

The top of your notes section shows up in the search results. So, if the first thing you mention is that you do remote online notarizations, people will find that.

Let me know if you get RON jobs from 123notary. You might more and more as time goes on.

Personally, I think RON needs a female counterpart SALLY. But, that is just a passing idea.

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July 25, 2020

Daily habits vs. Reviews. They are more similar than you think.

Filed under: Reviews — admin @ 9:32 am

If you want to have a healthy listing, you need reviews. You should ask for reviews every day, or at least whenever someone tells you how much they like your work. But, many notaries claim they don’t have time.

You have time to brush your teeth daily right? And if you don’t brush them — you lose them. (gulp.)
You have time to wear your seat belt, right? And if you don’t you might die.
You have time to eat daily, right? And if you forget, you will die after a few days.
But, many of you don’t ask for reviews daily.

People who don’t have reviews get less than half the business that those who have reviews get. It is also important to write a thorough notes section (ask for help if you need any).

People also come up with lame excuses why not to ask for reviews. Some will not ask for reviews because they don’t get enough business. But, if they had reviews they might get enough business. Others say they don’t need reviews because they have too much business. But, if things slow down, you will once again need the reviews.

It’s kind of like not brushing your teeth because you don’t have any cavities — now… Brushing your teeth is for the long run and not for right now. So is asking for reviews.

It’s kind of like not wearing your seat belt because you haven’t had any accidents recently.

It’s kind of like not eating for a month because you are too fat anyway.

So, ask for a review today (and then floss.)

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July 17, 2020

Notes – what have you done lately?

Filed under: Your Notes Section — admin @ 10:24 pm

Sorry for sounding like Janet Jackson, but your notes section really needs to reflect what you have done lately. Sure it’s good to talk about your MBA and your twenty years of business related experience. Many people use the strategy of keeping people in the dark who are reading their notes and flooring them with vague information that gives them no insight into what they actually did such as, “I am a former business owner and ran three business over the last twenty years.” Guaranteed not to get you clicks, but at least you wrote something.

But, what types of signings have you done lately? Any noteworthy experiences? Did you teach their parrot how to administer an Oath? Did you teach their cat how to paw print? Perhaps you took a new notary course that you want to talk about. Maybe you changed your hours. Your total number of loans signed usually doesn’t go down, although I’ve seen the recorded amount go down many times.

Figure out what is new that stands out in your career and figure out how to add it to your tired and old sounding notes section. Most people need to freshen up their notes and add more content. Very few people could be criticized for having too much content. But, if you have the equivalent of three or more full pages (if it were 8.5 x 11) of notes, that might be too much. You are writing a notes section and not a biography.

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July 9, 2020

Copying your notes will not get you clicks

Filed under: Your Notes Section — admin @ 9:22 am

I make welcome calls to all of our notaries. I often inform people that their notes section is blank. They say, “No problem, I’ll just copy my bio from such and such another site.” Or they say, “The bio should already be on there.” I am looking at a blank notes section on their listing and they are assuring me that it is not blank. I wonder which one of us is correct?

In any case, your notes section is one of the most critical parts of your listing. If you describe yourself well, you get more clicks and more jobs. If you leave it blank, write a one liner, or create a poorly organized notes section, you will get few clicks.

Copying your notes section is a problem simply because of the programming on 123notary.com. The top of your notes section shows up on the search results. If your copied notes say, “Hi, my name is Julia.” then that is what will show up on the search results when people see your listing along with the other local listings. Since they already know your name is Julia, you are wasting precious space telling them something redundant.

It is more effective to put your experience and selling features at the top. Mention what makes you stand out. Do you do jail signings, last minute signings, and what types of loans have you signed before?

Additionally, I have found that notes sections on 123notary.com perform better if they are in a particular format. Your copied notes will not be in that order or format. We have written countless blog articles in the category called, “Your notes section.”

So, try to read lots of our articles on notes sections and don’t copy and paste your notes. But, copying your notes is a lot better than leaving your notes blank. It is also good to touch up your notes a few times per year to keep them fresh.

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July 7, 2020

The bartender says that a notary blog is an oxymoron

Filed under: Social Media — admin @ 10:22 pm

I was explaining to the bartender that I wrote for a Notary blog (and ran it) but had run out of ideas. I asked him if he had any. He said, “Isn’t a Notary blog an oxymoron?” I explained that the notary profession is dismally boring, but that I made the blog interesting, lively, fun, and satirical. He looked that. I explained that the blog cannot be an oxymoron, but someone who fried their brain on codeine could be.

Then I talked to the pianist at the bar who suggested that I write about notarizing famous criminals. I don’t have any good stories about that, but he suggested Billy the Kid.

During Billy the Kid’s last day he was shackled to the floor of a New Mexico building that functioned as a makeshift prison in Lincoln County which is not very populated. I saw the exact spot where he was chained. He would have had one hand free to sign if he had been notarized. I wonder what Billy the Kid’s dying wishes would be that would need to be notarized. Where to bury the horses that he stole? Or what to do with his infamous hat?

In any case, once again I am out of blog ideas. Let me know if you have suggestions.

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July 2, 2020

Reviews – are you ashamed to ask?

Filed under: Reviews — admin @ 8:30 am

So many Notaries don’t have reviews. Each time I talk to them I get different concerns, excuses and questions. It is common for people to not want to ask for a review because the signing company told them not to talk to the borrowers about any business other than the signing. But, not all signing companies tell Notaries this. Other times, many Notaries feel ashamed to ask for reviews.

I try to explain that getting reviews is a life or death issue. If you don’t get reviews, you don’t get much business and then you have no future in this industry. If you feel fear or shame, try to work your way through it otherwise you won’t survive. Asking for reviews is a habit. Once you get used to it, you will do it naturally.

Just try to do the best work you can. Then, when someone tells you how good your work is — that is your cue!

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June 29, 2020

He got a review, but it wasn’t in English

Filed under: Reviews — admin @ 10:20 pm

Just to remind you guys once again – reviews are the key to your success. Or at least they are one of the most critical keys. But, what if you get a review that is not in English? It still helps your score in our algorithm, but will anyone be able to read it?

It honestly makes you look like you cater to a wider range of clientele when you have the Japanese review in Hiragana, the Spanish review, the Thai review and the Arabic review. Sure, nobody can understand it except for Bashar El-Assad, but that’s okay. It makes you look good.

At the end of your signing when people give you compliments, remember to ask for a review and email them a link to your review page. If they don’t compliment you, figure out what you could do better because reviews are life and death just like Chlorine gas (now that we are on the topic of Bashar)

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June 19, 2020

Is your local notary market saturated?

Filed under: Marketing Articles — admin @ 10:16 pm

Recently I have been putting more notaries on 123notary.com. Our popularity went up as a result even though the quality of the notaries I added was not good. However, Notaries in very populated areas who were at the bottom of the list did not do well.

In counties (or subcounties in parts of California where we use that division) where we have 30 or more Notaries, those at the bottom of the list who were newly added hardly got any calls.

On the other hand, in other parts of the country where areas have zero to twenty Notaries, newly added Notaries were getting a generous quantity of clicks comparable to Notaries who have been with us for years.

If your market is saturated, that is not necessarily a problem. It just means you have to stand out and be listed higher on the list. We can help advise you on all of these matters. Remember – Notaries are plentiful, but Notaries who are experts at their game are rare and stand out.

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June 14, 2020

123notary’s emergency server migration

Filed under: Social Media — admin @ 8:46 am

On Friday at about 2am on June 5th I got a call from our server people in Missouri. I recognized the number and decided to answer. They told me that they tried to update a patch on our operating system, but couldn’t get the site up and running again. I asked what to do. They told me that their technical expert recommended getting on a new server. Unfortunately, that is not so easy.

We were already working with programming on migrating to a new server. We needed more disk space, more memory, and especially a more modern operating system. Our Microsoft 2008 system no longer had maintenance, and the danger from hacking was growing stronger. But, I had no idea that our server would crash.

I normally sleep during the day and work in the afternoon and evening. But, I went without sleep on Friday for the most part. I had to get in touch with a critical person at hosting and go over a quote for a new server. I had tried to communicate and get a quote by email, but the critical contact person was impossible to get information from. How frustrating. In any case, I got my quote for the server set up I wanted. It has the right amount of extra storage, memory, and a 2016 operating system which is what the company was best set up to maintain.

They said they needed up to 24 hours to create the server environment. Programming needed 25 hours to do their end of the bargain. But, how many days would this take? That is 49 hours of labor plus coordinating from one company to the other. People need to sleep, and what if there were delays.

We were down until Friday the 12th at around noon. So, it was about 7.5 days. Carmen and I were getting very anxious. I didn’t know if my current data was safe or whether I would have to revert to older data from a few days ago. I didn’t know if things would take forever. What if there was a problem once the site was online.

To my happy surprise, there were only a few small programming issues. Notaries would not be able to login until that got fixed which I assume will be anywhere from 24 to 72 hours, but you never know.

In any case, that Friday the 5th when the site crashed — I couldn’t sleep and was a wreck when I got up around noon. I had to walk to acupuncture, get to the health food store for some green juice and then go home. I was juice fasting. I was weak. I was afraid. I tried to be patient and do other things I needed to do. I did laundry that I had been procrastinating. I did my tax deductions which is a huge endeavor for me as I love to put it off. The good news is that once my taxes were 90% done, the site came back on and there were very few problems. What a relief.

The panic was about — what if I lose my business? That couldn’t happen… or could it? What would my life be like? On Sunday the 7th I went to the beach in Malibu at night — just like freshly unemployed people do in the movies. I went to ask what is life all about as I watched the waves endlessly come in. What would I do? What would Carmen do? Would she lose her house? God! What a horrible thought. I was more worried about her than me. Would I start another business in this Covid19 world? No. I would first lose as much weight as possible and get my health in good shape.

So, no data was lost. The site is fine. Carmen is fine. I am fine. And our customers are fine, but a bit annoyed with all the downtime. This problem was completely beyond any of our control. It was a server crash. In 20 years operating 6 sites, I have never seen anything like this. But, it happened, we had backup, and we survived. And I am not sure how long I will feel traumatized by what happened. I had a bad car breakdown in 2018. It took almost a year and a half to get over it. Every time I drove down Sunset in Palisades I would get nervous. I am over it now. No more anxiety driving down that road. I just hope my server crash anxiety will go away soon. Those seven days of downtime were hard. I wanted to cry during much of it. Just wanted to share my thoughts.

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