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July 9, 2019

A list of things you probably did not add to your notes section

Filed under: Your Notes Section — Tags: , — admin @ 3:08 am

Every Notary profile has a notes section, but Notaries are notoriously sloppy about what they add to their notes section unless they are very seasoned Notaries. So, I compiled a quick list of things you need to add.

1. Uniqueness – What is unique about your service? Do you speak another language, go to hospitals, have an advanced degree, or are Fidelity approved? These things should go up top so that people can see this on the search results. The top of your notes section once again does show up on the search results.

2. Loan Types – What types of loans are you experienced with? Just saying that you do them all doesn’t say much. It is better to make a thoughtful list of the loan types and types of documents that you have signed before.

3. Equipment – Do you have a particular type of printer, scanner, fax, or a mobile office? Make sure to share that with the world.

4. Other Information – Do you have E&O insurance, how much? Are you certified by any particular agency? Are you background screened and by whom?

5. Coverage Areas: How many miles is your radius? What particular counties do you cover? Make it easy. If there are too many if-then statements about you only go to Horry County on an empty stomach if it is before 8pm, unless it is Summer in which case perhaps 8:30pm but only if you feel like it… That is too complicated. Just say you go to Horry County.

6. About You – It is hard for most Notaries to write about themselves. The tendency is to reduce yourself to some cliche adjectives that are identical to have 10,000 other notaries would describe themselves. Avoid this and paint a realistic picture of your style of doing work, about you, your professional background and what is unique to you.

7. Minimums – Some Notaries have a minimum of $100 plus eDocuments. If you stick to particular prices and are not wishy-washy, then publish them in your notes section. That way your calls are pre-filtered. But, if on Monday your minimum is $100, and then on Tuesday you are desperate and lower it to $80, then keep it verbal.

8. Professional backgrounds – Don’t be vague and say you worked in the financial industry. Say what positions you held and what types of work you did. People want specifics not vagueness. Don’t say you worked in the legal industry otherwise we will think you were the window washer at Hartman, Smith, and Stone.

9. A catchy phrase – Most Notaries do not bother to put a catchy one liner in their notes. It might take hours to think of. Good business names are equally hard to think of. People who search for Notaries are bored reading boring notes sections. If you can make up something interesting and catchy to say, you will inspire people to call you. If you are serious about the business, it is worth your time.

10. Organization tips – Don’t write a notes section that is a jumble. Keep each section well organized and separated by a line of space. It is easier to read and more pleasant too. Please remember that those reading your profile read hundreds of profiles and will be more likely to use you if you come across as being organized.

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July 7, 2019

Notary vs. Hitman: Dollars per minute

Filed under: Marketing Articles — admin @ 2:47 am

Have you ever stopped to think about the pay differential between a Notary and a hit man? Notaries are always complaining that they don’t get paid enough and don’t get any respect. You would get respect if you were a hit man though. You could even advertise on one of those hit man websites.

Hit man profile (fictional… of course!)
I am responsible and reliable. Once you hire me the job is as good as done. I always confirm my appointments, show up on time, and hire a professional cleaner who I call, “Da cleanuh.” All I ask is to be paid on time, otherwise you might end up being on my list of assignments… capiche? Just make sure you include a return FeDex package with every assignment, and let me know if the job has any special considerations or if you want me to do the job in a particular special way. I’m experienced with guns, knives, clubs, bats, maces, machetes, numchucks, strangulation (for an additional fee), and more. Long distance no problem and we specialize in bilingual hits. Hablamos Espanol y Italiano. Additionally, if you hired the wrong guy to save money and he left work uncompleted, I do clean ups as well.

If you don’t pay a Notary, they just sit and whine. But, if you don’t pay a hit man, guess what happens. Hit men get respect — Notaries don’t. Of course Notaries spend less time in jail in general unless you are like Harry who engaged in Real Estate fraud using his Notary seal – don’t be like Harry.

A Notary can make $20 to $40 average per hour doing signings depending on what the job is, and how far it is. But, a hit man might get $50,000 for a job that might take a few hours to plan and an hour to “execute.” There is more risk involved, and probably more skill. But, look at the bright side, as a hit man, you don’t have to deal with the county recorder or the IRS! A hit man’s salary could be computed as $100 per minute if you work out the math. A good hit man only needs to do two or three jobs per year and the rest of the year can be taken off lounging at an Italian villa, or in a not so Italian jail cell. Such an efficient use of time.

So, the basic break down is 50 cents a minute being a Notary vs. $100 per minute being a hit man with possible jail time. Which do you choose? But, there’s more. Hit men end up in hell making it not worth it no matter what they get paid. Notaries go to whiners purgatory where they whine about not getting paid, but at least don’t get burned in scalding oil every day. So, you are better off being a Notary, so try to learn to be good at it.

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July 6, 2019

He took Jeremy’s advice and got new title companies

Filed under: Marketing Articles — admin @ 2:44 am

I am always pleased when I get positive feedback. A Notary in Northern California had a long pep talk and review session with me two years ago. After the pep talk he started studying a lot. He studied about 15 hours. I made him retake his certification test. I was tired of people who passed long time ago who were not sharp on their information any more. He failed his original recert test, but after the long period of studying got an A on the retake. He also redid his notes and started putting in some work to get reviews.

The result is that for the first time in years he started getting a lot of title company work. All of his extra consciousness, conscientiousness, and newly polished skills attracted more work on a tangible and also metaphysical basis. His old clients dried up for the most part due to the sluggishness in the industry. Without that new work, he would have been out of business. Thank God I believed in him and gave him a generous chunk of my time.

What do I have to do to get the rest of you to do some serious studying. Most of you think that studying is a joke, and that you don’t need to do it. But, to do well in this business you need to be serious and to be serious you need to study. Yes, you can learn on the job, but there are certain things you only learn from written materials in courses. Our certification keeps getting more and more cleaned up to the point that people are valuing it more and more. If you put some work in, you can benefit from having it. It is a lot of effort but worth it if you plan on being in business for the long run.

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July 5, 2019

The evolution of American commerce and Snapdocs

Filed under: Advertising — admin @ 2:41 am

In the old days, America used to have lots of mom & pop stores owned by regular American families. As demographics changed, these stores more and more got bought out by Jews, Koreans, Pakistanis, Palestinians, etc. And then as the chain stores took popularity due to their centralized and efficient management, the mom & pop stores had a harder time staying in business and most got absorbed or put under by the chain stores.

SnapDocs is doing the same thing. They have provided a very efficient way of doing business where inefficient service providers are being weeded out. Additionally, other directories like us are losing a lot of market share. Our search results are still vastly superior to SnapDocs, but the millennial users care tremendously about convenience and don’t care about quality probably because they can’t comprehend what quality is, especially if it takes more than three (consecutive) seconds to think about.

On a brighter note for those of us competing against SnapDocs, I have been hearing that their members are getting almost no work. So, maybe there is hope for the rest of us. Maybe they will fizzle out and live, but live small.

Additionally, SnapDocs has weeded out a lot of Notaries who are not that bad, who are just not as fast on the draw as the others. SnapDocs rewards you for being an iPhone slinger. If you are the Jesse James or Clint Eastwood of the Notary industry, you might cut it with SnapDocs. But, if you have to think before you draw — forget about it. Remember — the next signing is for Indio and his men. You can listen to the twangy melody from an antiquated music box as you imagine finally slaying Zapata as you draw for your iPhone the next time you get a text. The same melody that Zapata forced you to listen to as he slayed your family — remember that movie? Drop your iPhones and reach for the sky hombres!

The main thing to remember is that if you don’t want to be phased out, be a quality notary. Be at the top of your skill set, put a lot in your notes section, and do your maximum, not your minimum like the other 99.5% of Notaries who hide behind their years of experience instead of being evidence of real knowledge.

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June 28, 2019

If you have an argument with a signing company…

Filed under: Marketing Articles — admin @ 12:13 pm

If you have an argument with a signing company, send them a demand letter. But, don’t let the argument drag you down. Drop it like a FedEx, drop it like a FedEx, drop it like a FedEx, so you won’t need the medics… Haven’t you heard that song? The moral of the story here is to keep focused on what keeps you moving ahead and not your gripes. We all have gripes. But don’t dry over sour gripes.

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June 26, 2019

Spelling mistakes in blog comments and what Jeremy thinketh…

Filed under: Marketing Articles — admin @ 12:17 pm

You can always tell a notary. You see them at a bar and you know right away. They are always broke, always give themselves compliments, pats on the backs, try to appear to be a lot more than what they are, and then complain bitterly about how unfair the world is.

ME: How’s it going?

UNKNOWN PERSON: Oh okay. I worked so hard for the last seven years, and I’m a professional, and an expert in my field. I’m so much more knowledgeable than the other people in my industry. I have “x” amount of years of experience. But, I never seem to get paid on time.

WAITER: Here’s your bill.

UNKNOWN PERSON: $20 for two mocktails? I’m going to have to negotiate the bill. The menu said $7. I’m going to have a financial problem. Oh God.

ME: Have you considered supplementing your Notary work with some other specialties, and consider the idea of saving a particular percent of your income every month no matter what so that maybe one day you can retire without starving to death?

UNKNOWN PERSON: That’s a great idea but (pause… jaw drops) How did you know I was a Notary Public?

ME: You made it so obvious. You have all the tell-tale traits. Notaries brag all day long about how they are an expert at their field, complain how they never get paid, and yet when they perform an Acknowledgment, they don’t even know who is acknowledging what.

UNKNOWN PERSON: That’s a no-brainer, the Notary is acknowledging that the signature is genuine… duh…

ME: (oral buzzing sound) Wrong! Time to go back and restudy Notary Public 101 on our blog.

But, that is only the beginning. When you read Notary commentary on forums, blogs, and in their notes sections in their bio, there are normally plethoras of spelling mistakes, capitalization mistakes, punctuation mistakes (not to mention punctuality mistakes, but that’s a topic for another article). What do you think the readers think when you constantly write illiterate sounding English? They will think — if you are that sloppy in how you write, you will undoubtedly make endless mistakes facilitating the signing of our loans. This is why people generally micromanage you. It is not that they want to, they have to. Think about it.

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June 24, 2019

A lot of info I knew but forgot about says one 123notary client

Filed under: Marketing Articles — admin @ 12:18 pm

One Notary was reading one of my instructional tutorials on 123notary. He claimed that there was a lot of information that he used to know but had forgotten about. He was very happy that I had published Notary Public 101 as that was a great opportunity for him to review his Notary knowledge. Personally, my brain is not good at acquiring new information. I have to read over information again and again and again, and then review it periodically over time for the information to solidify and sink in. I very rarely forget Notary information that I have learned unless it is very technical, and California notary law can get very technical.

But, other people are not like this. Other people learn their stuff and then forget most of what they have learned slowly over time. This is why I think it is critical to maintain your knowledge and keep studying and reviewing your technical knowledge. So, the minute you think you know it all, that’s the same minute you need to review!

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June 22, 2019

She lost a great account because she didn’t want to backdate

Filed under: Marketing Articles — admin @ 12:20 pm

This type of story is not something we hear about much. Companies will not typically ask you to backdate. They only ask when there is some huge financial loss that they will incur if they don’t. What these companies don’t seem to understand is that the consequences of getting caught are far worse than the small commission or few thousand you lose if you have to redraw the loan or lose the loan entirely.

This particular Notary had a nice client for years. She did many jobs for them month after month. Then one day they were in a jam and asked her to backdate for them. The Notary said no, and the company never used her again. Hmmm. With friends like them who needs enemies!

I have never heard a story exactly like this before. The moral of the story is that people who hire Notaries are typically people lacking any sort of scruples, so don’t expect anything from them. And if they ask for illegal things, don’t do it. And if you get fired as a result, just make sure you have a large compilation of other clients because you’ll be needing them.

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June 21, 2019

Demographics and who is reading my blog

Filed under: Social Media — admin @ 12:21 pm

I used to think that most of my readers were women over fifty. And maybe the readers who comment and are listed with us meet that profile. But, the people who read my blog are all types. What surprised me is that most are male (and males are a gender minority in the notary industry) and that most people reading our blog were under 45 which was another huge surprise.

So, I’m going to have to make my blog more hip to keep these young hipsters more interested. Maybe I need to talk more about young people things. I don’t even know who the pop stars are these days other than Ariana Grande and Miley Cyrus. Sounds like I need to get more with the times.

By the way, I just learned that Miley and her hubby Liam Hemsworth cannot stop fighting and that their marriage is at risk. Why not just date?

The largest age segment reading my blog is 26-35. Who would have guessed. And it is not because of the Notary profession. Young people in general seem to spend more time on the net, particularly men with poor social skills. Women prefer to spend time with real people — and so do I. So I finally agree with women about something but still can’t figure out why they like shoes so much.

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June 9, 2019

A review is worth its weight in cyber-gold

Filed under: Reviews — admin @ 10:58 pm

I give pep talks all the time to Notaries. I want them to get more reviews. I hear all of these sob stories about how there is not enough work, how when there is work it comes from Yelp and doesn’t pay enough, or how they responded to a text in six seconds, but that wasn’t good enough. Then there are the Notaries who work for a few title companies and those title companies don’t write reviews.

You cannot depend on three individuals who work at title companies for your life supply of reviews. You have to beat the pavement and ask all types of people for reviews. And to ask all types of people you need to work for all types of people. So, don’t limit yourself in terms of who you work for. So, work for all types. Accept more types of jobs regardless of pay. And ask people for reviews.

Each time you get a review, it is worth its weight in cyber-gold. Reviews stay on your profile forever. When people visit your listing, the first and most important thing they do is to read your reviews. Whether you get the first call or not depends on how good your reviews are.

If getting reviews is not the most important aspect of your notary career, you are doing something wrong. You cannot succeed in this business without them.

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