(6) Marketing Archives - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
123Notary

Notary Blog – Signing Tips, Marketing Tips, General Notary Advice – 123notary.com Control Panel

July 2, 2020

Reviews – are you ashamed to ask?

Filed under: Reviews — admin @ 8:30 am

So many Notaries don’t have reviews. Each time I talk to them I get different concerns, excuses and questions. It is common for people to not want to ask for a review because the signing company told them not to talk to the borrowers about any business other than the signing. But, not all signing companies tell Notaries this. Other times, many Notaries feel ashamed to ask for reviews.

I try to explain that getting reviews is a life or death issue. If you don’t get reviews, you don’t get much business and then you have no future in this industry. If you feel fear or shame, try to work your way through it otherwise you won’t survive. Asking for reviews is a habit. Once you get used to it, you will do it naturally.

Just try to do the best work you can. Then, when someone tells you how good your work is — that is your cue!

Share
>

June 29, 2020

He got a review, but it wasn’t in English

Filed under: Reviews — admin @ 10:20 pm

Just to remind you guys once again – reviews are the key to your success. Or at least they are one of the most critical keys. But, what if you get a review that is not in English? It still helps your score in our algorithm, but will anyone be able to read it?

It honestly makes you look like you cater to a wider range of clientele when you have the Japanese review in Hiragana, the Spanish review, the Thai review and the Arabic review. Sure, nobody can understand it except for Bashar El-Assad, but that’s okay. It makes you look good.

At the end of your signing when people give you compliments, remember to ask for a review and email them a link to your review page. If they don’t compliment you, figure out what you could do better because reviews are life and death just like Chlorine gas (now that we are on the topic of Bashar)

Share
>

June 19, 2020

Is your local notary market saturated?

Filed under: Marketing Articles — admin @ 10:16 pm

Recently I have been putting more notaries on 123notary.com. Our popularity went up as a result even though the quality of the notaries I added was not good. However, Notaries in very populated areas who were at the bottom of the list did not do well.

In counties (or subcounties in parts of California where we use that division) where we have 30 or more Notaries, those at the bottom of the list who were newly added hardly got any calls.

On the other hand, in other parts of the country where areas have zero to twenty Notaries, newly added Notaries were getting a generous quantity of clicks comparable to Notaries who have been with us for years.

If your market is saturated, that is not necessarily a problem. It just means you have to stand out and be listed higher on the list. We can help advise you on all of these matters. Remember – Notaries are plentiful, but Notaries who are experts at their game are rare and stand out.

Share
>

June 14, 2020

123notary’s emergency server migration

Filed under: Social Media — admin @ 8:46 am

On Friday at about 2am on June 5th I got a call from our server people in Missouri. I recognized the number and decided to answer. They told me that they tried to update a patch on our operating system, but couldn’t get the site up and running again. I asked what to do. They told me that their technical expert recommended getting on a new server. Unfortunately, that is not so easy.

We were already working with programming on migrating to a new server. We needed more disk space, more memory, and especially a more modern operating system. Our Microsoft 2008 system no longer had maintenance, and the danger from hacking was growing stronger. But, I had no idea that our server would crash.

I normally sleep during the day and work in the afternoon and evening. But, I went without sleep on Friday for the most part. I had to get in touch with a critical person at hosting and go over a quote for a new server. I had tried to communicate and get a quote by email, but the critical contact person was impossible to get information from. How frustrating. In any case, I got my quote for the server set up I wanted. It has the right amount of extra storage, memory, and a 2016 operating system which is what the company was best set up to maintain.

They said they needed up to 24 hours to create the server environment. Programming needed 25 hours to do their end of the bargain. But, how many days would this take? That is 49 hours of labor plus coordinating from one company to the other. People need to sleep, and what if there were delays.

We were down until Friday the 12th at around noon. So, it was about 7.5 days. Carmen and I were getting very anxious. I didn’t know if my current data was safe or whether I would have to revert to older data from a few days ago. I didn’t know if things would take forever. What if there was a problem once the site was online.

To my happy surprise, there were only a few small programming issues. Notaries would not be able to login until that got fixed which I assume will be anywhere from 24 to 72 hours, but you never know.

In any case, that Friday the 5th when the site crashed — I couldn’t sleep and was a wreck when I got up around noon. I had to walk to acupuncture, get to the health food store for some green juice and then go home. I was juice fasting. I was weak. I was afraid. I tried to be patient and do other things I needed to do. I did laundry that I had been procrastinating. I did my tax deductions which is a huge endeavor for me as I love to put it off. The good news is that once my taxes were 90% done, the site came back on and there were very few problems. What a relief.

The panic was about — what if I lose my business? That couldn’t happen… or could it? What would my life be like? On Sunday the 7th I went to the beach in Malibu at night — just like freshly unemployed people do in the movies. I went to ask what is life all about as I watched the waves endlessly come in. What would I do? What would Carmen do? Would she lose her house? God! What a horrible thought. I was more worried about her than me. Would I start another business in this Covid19 world? No. I would first lose as much weight as possible and get my health in good shape.

So, no data was lost. The site is fine. Carmen is fine. I am fine. And our customers are fine, but a bit annoyed with all the downtime. This problem was completely beyond any of our control. It was a server crash. In 20 years operating 6 sites, I have never seen anything like this. But, it happened, we had backup, and we survived. And I am not sure how long I will feel traumatized by what happened. I had a bad car breakdown in 2018. It took almost a year and a half to get over it. Every time I drove down Sunset in Palisades I would get nervous. I am over it now. No more anxiety driving down that road. I just hope my server crash anxiety will go away soon. Those seven days of downtime were hard. I wanted to cry during much of it. Just wanted to share my thoughts.

Share
>

June 7, 2020

How do you market to title companies?

Filed under: Marketing Articles — admin @ 10:12 pm

Over the years we have heard many approaches to marketing to title companies. Obviously having a good online presence is the most time efficient because using that method they would come to you. But, what if you took a more aggressive approach?

1. Calling title companies
If you make a list of title companies and call them, that is a great way to get business. Keep in mind that there are different reps. They all say that they will share your info with the others, but they hang up so fast that how do you know that they will. It is good to talk to as many reps as possible, potentially on multiple phone calls to each companies.

2. Mailing title companies
If you want to do a nationwide campaign, focus more on companies within 90 minutes of you. But, you can contact title companies throughout the nation by mail. A few Notaries have done this. The response rate is low, but you contact so many companies, that you will get clients. You could mail them a card with basic information, rates, areas covered, etc.

3. Online presence
You are already doing this. But, there are more effective ways to do online advertising than just being online. Ask me how. More listings in more areas, higher placement, more certifications, better notes sections, more reviews, etc., all help.

4. Lots of E&O.
Some title companies require lots of E&O and the amount can vary. 500K E&O will help make you stand out from the other Notaries and might help attract title companies.

5. If you work for a particular title company, pass out cards to the various reps. If you have to go to a particular branch, get to know them as individuals. Title company people are not the most friendly in the world, so try to keep it quick.

6. Visiting title companies in person is time consuming. But, you can see how it works and let us know.

7. Be willing to take those out of the way jobs. Getting in with title is hard. But, once you are in, they might give you regular work. So, be willing to go wherever or whenever for that first job so they can sample your work.

Let us know if you have any other tips in the comments.

Share
>

June 6, 2020

Need changes to your listing?

Filed under: Advertising — admin @ 6:23 am

If you are listed on 123notary and need me to do a change to your listing that you cannot do yourself or don’t want to, I can help. But, I am sometimes slow by email if I am involved in a lot of projects. It is faster to visit the:

Update section of
www.123epayment.com

and fill out the form. It will ask for your n#, password and what specifically you want changed. I typically do those every day or two. I rarely keep people waiting more than three days. Sorry that I am slow, but I have a lot on my plate now.

Share
>

June 1, 2020

For those of you who receive our Newsletter

Filed under: Social Media — admin @ 9:20 am

Several years ago, up to 5000 members were receiving our newsletter. The membership declined as people opted out and as I removed members for not opening any of our newsletters.

The new internet conditions for newsletters have evolved in a smart way. If you have a low open rate, the provider will assume that your newsletters are regarded as spam by the recipients (even though they technically opted in.) If too many people don’t open for too long, your newsletter will not go to the inbox as frequently depending on who you send it to.

The solution to this dilemma is to trim your subscription list from time to time. I do exactly this. If you don’t open a single episode for more than three months, I will cut you from the newsletter list. You can request to be added again, but I will not add you on my own.

Additionally, I went through all of the members listed on my site who had not been added in the last two years and offered them another chance to opt-in and 20% of them did. However membership numbers are fewer than in previous years due to the sluggish notary economy. So, despite my efforts we have only about 2000 members for the newsletter now.

On a brighter note, our open rates have gone from about 200 a few months ago to averaging more like 325 average recently after I did my member “trimming” and added lots of new consenting members.

So, please remember to open the newsletter emails and click on something regularly so I don’t have to remove you from the list! Thanks.

Share
>

May 29, 2020

How do you increase your client base to all title and no signing companies?

Filed under: Marketing Articles — admin @ 10:09 pm

This is easier said than done. Different people have different experiences climbing to the top of the food chain in this business. As a general rule, you start out working mainly for low paying signing companies who micromanage. Some of those companies might not pay at all. Working for companies that don’t pay is a great way to rack up experience, but not a great way to pay your rent. As time goes on, you will gradually get a higher share of higher paying title companies.

Title companies like experience. They also like it if you in addition to claiming to have a zero percent error rate, actually have not made any errors, at least not on their work. A professional disposition also helps and that is hard to explain. The Notaries that get mostly title companies tend to have 5000-10000 loans under their belt. It takes time to get that much experience. At a rate of 1000 loans per year if you are a busy Notary, you need five to ten years of experience and then you are at the top of the pyramid.

Please keep in mind that most Notaries average about 200 loans per year, so they never accumulate this type of experience. Please also keep in mind that only about 5-10% of the Notaries listed on 123notary.com have 5000 loans signed and only 1-3% have 10,000+. Yes, it is lonely at the top.

Basically, the name of the game of Notary fame is to be a scarce commodity. If you have more experience, more knowledge, better professionalism, phone etiquette, etc., you will get paid more. People with 123notary Elite Certification are part of the top fraction of a percent and they get paid a lot more. Anything you can do to differentiate yourself from the others will help.

So, get more experience, more certifications, more reviews, maintain your listing better, and learn to be an expert at seeming professional over the phone. Then, you will get more title companies…. eventually.

Share
>

May 13, 2020

If you have multiple listings on 123notary, what happens to the reviews

Filed under: Reviews — admin @ 9:44 am

Reviews on 123notary are supposed to be unique to each listing. We do not want to have pages completely copied as we are not sure how Google will react. This is for marketing and SEO reasons and not for integrity or notary reasons. So, if you started with one listng and then purchased two more listings, you would not start off with reviews on the new listings. So, is there a solution? Yes.

We allow Notaries to copy ONE of the reviews, so pick the best one. We will also copy another review upon request. The bottom line is that we want each review to come on a different day and from a different IP address. What we don’t like is for someone to have three reviews published the same day as that looks cheesy. We also don’t want multiple reviews coming from the same IP address as that looks fraudulent.

So, although we do have restrictions, we can also help you get two reviews on your new listings almost immediately.

Share
>

May 9, 2020

123notary changed its business model a little bit

Filed under: Marketing Articles — admin @ 9:42 am

This year due to the change in the type of demand there is for Notaries, we changed our algorithm at 123notary. We used to emphasize quality of the Notaries. However, we reduced the size of the site down to 5300 and lost so much market share compared to Notary Rotary that I decided that my former business strategy no longer applied as the market changed. So, I proceeded to add many more notaries to the site and put a greater value on click averages.

The quality based algorithm (still a major factor in our overall algorithm but toned down a bit) was based on how Jeremy (that’s me) felt about the quality of the notaries. That algorithm helped for many years, but lost its effectiveness recently. So, now I am basing placement of free listings and discounts for high placed listings more on click averages. Click averages are an indication of how popular you are with the users. Since my goal is to attract users, I decided to give preference to those that they liked rather than to those that I liked although I still give some points to those who are pleasing to me on the basis of phone manners and notary knowledge.

Now we have 7600 Notaries on the site and a modified algorithm. The new system has attracted 20% more clicks and a lot of new high placed sign ups.

Share
>
Older Posts »