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March 22, 2019

Which analytics get you more clicks and why? A change in the 123notary analytics system.

Filed under: Advertising — admin @ 9:53 am

At 123notary, we have been using analytics for more than ten years. We do this to identify which listings are better quality than others. The issue is that there are 15 different factors we look at and all of those factors have to be weighed to compute a final points score.

One of the issues I have found is that analytics do not apply equally to listings in different placements. Here are some examples.

People who don’t answer the phone lose a lot of clicks in the high range of the search results while in the middle of the search results listings do not lose a lot of clicks on average by not picking up.

People who refuse to talk after answering the phone lose a lot of clicks in the middle of the list but do not in the high end of the list. This data seems to be opposite from the phone answering data. Basically people in the middle of the list don’t have to pick up, but if they do, they had better be nice and talk otherwise they will lose a lot of clicks.

People who argue with Jeremy (that’s me) can get away with it and that will not affect their scores. But, people who interrupt seem to get a lot worse click scores. The difference seems to be that arguing with Jeremy is something people only do with Jeremy, but not with clients because they think that my opinion of them doesn’t matter (boy are they wrong.) But, people who interrupt do this because of a lack of control and probably a screw loose. This screw loose will manifest with everybody. Additionally, if you refuse to answer questions over the phone with Jeremy, this does not seem to affect your click ratios at all.

So, let’s look at the factors in order of importance.

CRITICAL
If you have good reviews and lots of them, this counts in your favor as the most important analytic for clicks.

If you score well on Jeremy’s tests, it might not mean anything to you, but the other Notaries do not have the skills to match and are rarely willing to study, so this makes you stand out.

If you have horrible communication skills to the point where someone can barely talk with you, you will lose more clicks than from any other factor.

If you have someone else answer the phone for you, you will lose a lot of clicks.

MODERATE
If you give vague answers to questions, this affects your clicks. Vague answers are a sign of sluggish and unclear thinking. Your clients might want their questions answered in a way where they don’t have to ask for clarification.

Ignoring emails is another way to lose a fair number of clicks. If someone asks you questions by email and you ignore them, they will be less likely to click on your listing in the future or use you.

Refusing to talk after you have answered the phone is a fast way to lose clicks. If you can’t talk — don’t answer. Just send them a text if you feel the call is important.

Having an answering machine that does not state your name is another way to lose a lot of clicks.

SMALL
Rambling on and on is annoying, but title companies seem to be a lot more patient with this behavior than I am. I recommend controlling what comes out of your mouth on business calls. But, this is a lot smaller of a factor than I previously thought.

Background noise is something I can’t stand, but it doesn’t seem to affect click volume. If you can avoid background noise, you should.

Poor call backs. When you call someone back, refuse to announce who you are, but ask them who they are, and make them repeat themselves three times — to me this is unbearable and rude. But, this behavior for some reason does not seem to affect click rates.

Answering the phone saying, “hello?” seems very unprofessional to me. You have to announce yourself and then ask the person who they are, and instead of telling you they ask who you are after you have told them and then ask why you are calling. Some people you have to ask who they are three times to get a straight answer. However, this used to affect click ratios more, but these days since people are shopping for price more than quality, it does not affect your scores much. I still recommend acting professional if possible.

SUMMARY
The analytics that matter are reviews, clear communication, quiz scores, and answering your own phone. Many of the analytics I thought mattered before seem to be very trivial. I concluded that my personal value system is antiquated and does not matter in today’s world. I was running my directory based on what I thought is important. Now, I am running it based on what those who click feel is important. Things have changed in certain ways as a result.

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March 21, 2019

A tour of Notary Cafe reveals that business is slow based on job stats

Filed under: Advertising — Tags: — admin @ 10:25 am

My last visit to Notary Cafe was depressing. A handful of Notaries were dominating market share. The others were getting almost no work. Some got zero jobs in the last three months. Others got one or two. How do you make a living with such bad odds?

The Notary Cafe stats show how many jobs you got in the last 12 months and in the last 3 months as well. It is a good marker for, “What have you done for me lately?”

A lot of Notaries are just hanging in there in hopes that things will pick up. I feel that 2019 and 2020 will be good years for Notaries. I don’t know why I feel this. I have no evidence. It is just a gut feeling. I also feel that Snapdocs will slow down in 2019 and 2020 and perhaps leave the industry. But, I might be wrong. We’ll have to wait and see.

On the other hand, Notary Cafe probably counts for about 5% of the signing agent work out there. So, if people don’t get work there, what does it really mean?

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When did Notary Cafe become decaffeinated?
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Current signing company gossip (string)
http://blog.123notary.com/?tag=gossip

Good signing companies – a thorough list
http://blog.123notary.com/?p=21091

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March 20, 2019

High placed listings – which ones get more clicks and why?

Filed under: Advertising — admin @ 9:54 am

I spent six hours analyzing clicks this week. Perhaps I should have spent more time. What I noticed is that the high placed listings seem to be affected differently by the same analytics.

People who argue with me do not show a drop in clicks. But, people who interrupt me do.

People who score well on tests do a lot better in the mid range of our search results while the high placed people with high test results show a more moderate gain.

People who refuse to talk to me show a drop of clicks in the mid range, but no drop in clicks for the high placed listings.

People who have someone else answer the phone for them show the largest drop in clicks.

People who have poor language skills also show a huge drop in clicks.

People who don’t answer their phone get fewer clicks, but not that many fewer clicks. I’m not sure why.

It seems that the Notaries were correct when they said that if they are rude to me, that they won’t be rude to title, because being rude to me does not show up on clicks. But, general signs of incompetence and poor communication show up heavily. So, I learned a lot in my six hours. Perhaps I should put in a little more time.

HIGH PLACED LISTINGS
There were four huge factors that determine how a high placed listing will perform on 123notary.com. So, if you are considering spending big bucks with us, please consider that we want you to renew. If you dress up your listing properly, you will most likely get a great result and want to renew. But, if you don’t, then your money will get poor mileage and you will have nobody to blame but yourself.

Reviews
The listings with the highest clicks in a p#20 position had a median of 10 reviews. I decided not to do an average because Ken Edelstein in NYC has over 400 reviews and that would ruin the average. But, median numbers are a good way to show statistics in a useful way. The P20 listings with the poorest clicks had only one or two reviews if any. It seems clear that the most definitive analytic that can cause your listing to perform well or poorly is reviews, the quantity, quality, and having a few recent reviews as well.

Experience
People lie when they document their number of loans. Other people do not keep their experience up to date, so they are showing artificially low numbers of loans signed. Another issue that has come up in the last few years is that Purchases and Structured Settlements have become common. But, are these to be considered “loans?” In my book yes, because they are a financial package and represent the same quality experience as a loan even though technically they are not a refinance.

People with the highest clicks had a median of 6000 loans signed while those with low clicks had only 3500. So, even if you have a lot of experience, it seems not to be enough.

Test Scores
For those of you who think my phone quizzes are inappropriate, unnecessary, rude or inconsequential — you are wrong. Test scores correspond to click popularity, and test scores are my second most critical analytic next only to reviews.

Notaries with p#20’s with the highest clicks were typically elite certified or at a minimum had a good quiz score of 80% or higher. Less than one in ten do poorly on my quiz by phone. Notaries with the lowest clicks in the p#20 category typically did not have any certifications and roughly half did well on my quiz. So, half of the listings with low clicks were competent Notaries compared to almost all competent in the high click range. This indicates that proving your skill to me does not guarantee performance, but is a big piece in the puzzle.

Notes
It is hard to put a score on someone’s notes. You could grade on thoroughness, detail, organization, writing style, uniqueness, etc. It might take a few minutes per notes section to give some type of a useful grade. But, based on brushing through many listings quickly, I learned that high placed listings had a 75% rate of having a high quality notes section while the p20’s with low clicks only had a 45% rate of having a high quality notes section. So, the same thing I have been telling you guys for over a decade has not changed. If you want to be popular on 123notary — get reviews, certified, and write a unique and factual notes section. Ask for help if you need any. I can’t write it for you but I can give commentary and help organize it.

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March 2, 2019

Can we turn the industry around?

Filed under: Marketing Articles — admin @ 7:36 am

Can we turn around the attitudes of Notaries? Can we get them to enjoy studying up on their knowledge and mastering their art? Can the Notary industry turn around and get more busy? What does this all depend on? Carmen and I are trying to make our influence. We are stressing education to all parties involved including hiring parties. Education means more safety for all parties involved. If you follow Notary law correctly and behave safely in sticky situations, there is less chance of something serious going wrong. Isn’t that safety worth working for and studying for? I think it definitely is.

But, what about turning the industry around so that there are actually jobs? I think that we need a planet or constellation to appear and influence what happens here on earth. I think our lives are so fragile that a celestial body is the only thing that can really change our fate. But, will we get our planet? And moreover, which planet will it be?

I really feel that in 2019 and 2020 the industry will heat up again. The government cannot stay in business with higher interest rates so they will have to artificially lower them. Money is just a game of the controlling powers anyway. It has no intrinsic value. I guess we’ll have to wait and see.

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February 2, 2019

Banks need Notaries to be on staff

Filed under: Marketing Articles — admin @ 7:33 am

If you are a Notary Public and want to get work, banks seem to need to have Notaries on staff. You need to have other skills to, but the fact you are a Notary really makes you a whole lot more attractive since they need that service often.

Bank Notaries
Banks typically offer Notary services. They often offer this service free to their clients or at least for a reasonable cost. They need you to have mastered whatever skills are pertinent for the position you are applying for. But having a current Notary commission gives you that extra edge and can help you get hired at a bank a lot more easily.

Issues for Bank Notaries
Some Notaries get their commission on their own. but, other Notaries have their notary commission paid for by their boss which complicates matters a bit. Some Notaries have an exclusivity agreement where they can only Notarize for their boss. The nature of this agreement might be based on whatever your particular state laws allow. Therefor I cannot make any generalized statements about this type of agreement. An exclusivity agreement says that the Notary can only notarize for clients of the boss. Or it might say the Notary can only notarize for clients during hours of business. However, the journal and seal are still the exclusive property of the Notary Public regardless of who paid for their commission (assuming your state requires journals and not all states do). If the boss wants to see their journal, they can look up a particular entry in the presence of the Notary, but may not walk off with the Notary journal.

Notary Identification
A Notary at a bank can do a notarization for someone who walks in. The signer or customer would need to have a current or valid identification card or passport that is acceptable in your state. Generally drivers licenses, state ID cards, military ID, and passports would be accepted in any state and other types of ID might be also depending on what it is and what state you are located in.

Can a Bank Notary Notarize for a non-customer?
They may or may not, and that is on a bank by bank basis.

What can a Bank Notary Charge?
Once again, some banks offer free notarizations while others charge for their services. Maximum fees are based on state laws and you can find out by googling your state notary division’s website.

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December 29, 2018

Notaries can get jobs at banks more easily

Filed under: Marketing Articles — Tags: , , — admin @ 7:28 am

If you are a Notary Public and want to get work, certain types of businesses seem to need to have Notaries on staff. You need to have other skills to, but the fact you are a Notary really makes you a whole lot more attractive since they need that service often.

Bank Notary Public
Banks typically offer Notary service. They often offer it free to their clients or at least for a reasonable cost. They need you to understand whatever skills are pertinent for the position you are applying for. But having a current Notary commission gives you that extra edge and can help you get hired a lot more easily.

Bank Notary Issues
Some Notaries get their commission on their own. but, other Notaries have their notary commission paid for by their boss which complicates matters. Some Notaries have an exclusivity agreement where they can only Notarize for their boss. The nature of this agreement might be based on whatever your particular state laws allow, so I cannot make any generalized statements about this type of agreement. An exclusivity agreement says that the Notary can only notarize for clients of the boss. Or it might say the Notary can only notarize for clients during business hours. However, the journal and seal are still the exclusive property of the Notary Public regardless of who paid for their commission. If the boss wants to see their journal, they can look up a particular entry in the presence of the Notary, but may not walk off with the Notary journal.

Notary Identification
A Notary at a bank can do a notarization for someone who walks in. The signer or customer would need to have a current or valid identification card or passport that is acceptable in your state. Generally drivers licenses, state ID cards, and passports would be accepted in any state and other types of ID might be also depending on what it is and what state you are located in.

Can a Bank Notary Notarize for a non-customer?
That is entirely up to the individual bank.

What can a Bank Notary Charge?
Once again, some banks offer free notarization services while others charge for their services. Maximum fees are based on state laws and you can find out by googling your state notary division’s website.

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The Power of Attorney was rejected by a bank
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December 19, 2018

Beginner Notary 103 — Advertising on 123notary

Filed under: Advertising — admin @ 1:23 pm

Advertising on 123notary

123notary is the sole most popular source of title company jobs in the industry. People get more high paying jobs here than from any other site simply because we systematically scrutinize our site to provide the highest quality possible.

Top Place Listings
It is common knowledge that those who do the best on 123notary have a high placement (generally in the top three spots) and have a well filled out profile. Top spots are not always available. However, if you get the highest spot that is available, and get certified by us and get reviews, if something does become available, you are likely to be promoted to that spot. 123notary promotes the best to the top of the list as much as we can. So, don’t worry about how fast it takes to get to the top, worry about being the best and proving it.

Certification
123notary certification has been around since around 2004. We have made it a lot harder and those who have this certification get an average of 25% more clicks to those in similar positions who don’t have the certification. However, newer Notaries get more than double the clicks by having our certification as it represents credibility for a Notary who does not yet have a name in the industry. You need to prove yourself and bragging doesn’t cut it. Having 123notary claim how good you are means a lot more as we are a highly experienced and impartial judge of quality. Your title companies reviews also speak louder than words (well, at least louder than your words.) Third party credibility is the way to move forward, so put your efforts into getting it through prudent means.

Listing Costs
We price listings based on a complicated formula. You will need to ask for a quote for particular spots. Let us know what city and county you are in as prices depend on your particular location.

What Can You Expect?
Most people who fill their listing out thoroughly on 123notary claim that their listing pays for itself quickly. Many of our clients have been with us for more than a decade which speaks volumes about our quality. Results vary from Notary to Notary. Additionally, some Notaries have multiple listings where one listing will perform well and another will perform sluggishly. There is an element of trial and error, so I hope you give us a legitimate try and only judge us after you get some reviews on your listing.

For information on listings, call Carmen at 310-210-6319 or email us at info@123notary.com

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When did Notary Cafe become decaffeinated?
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How does pricing for for top placements on 123notary?
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Compilation of posts about Snapdocs
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Elite certification will benefit you for the rest of your life
http://blog.123notary.com/?p=20770

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December 5, 2018

Notary Rotary’s forum has really declined

Filed under: Social Media — admin @ 12:29 pm

Our forum has really shut down. We get a few comments from time to time. If I promote forum posts on Facebook or the newsletter I’ll get some play. But, it is more on my effort. Notary Rotary’s forum has always been the most active one. I’m not sure why. But, it is always the same people over there.

Lee/AR
Luckydog
MW/VA
Yoli
Linda H
NVL Slady
Cheryl Elliott

There were a few others. These (roughly) half dozen people are responsible for half the content on the forum these days. It used to be about three dozen regulars. What is happening to our industry? Our Facebook still gets good clicks, but does not have the commentary we used to get from Notaries. The whole industry is slowing down, and the old-timers are either not around or not contributing as much anymore.

Notary Rotary’s forum used to fill up two pages or more per day. Now it is two days per page. Things are so slow. July 2018 was the worst month I have had in my career since 2005.

Maybe one day things will pick up. But, they did have more than a dozen new companies over the last year who I added to my records, so at least there is some new blood in our business.

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November 26, 2018

Five things a Notary can do worth $1000 per minute

Asking for reviews
Each minute you spend asking for a review can come back to you in the form of gold. It only takes a minute to ask, and if you ask enough people, you will get a handful of reviews which will double your incoming calls from 123notary. The next thing you know you will have repeat clients from those initial calls which you earned based on your reviews and you will be making lots more money.

Studying for certification
It takes a few hours to study for certification. But, the results can last a lifetime. Each minute of studying might be worth $1000 in the long term. So, whatever else you are doing. is it worth $1000 per minute? And what if I’m wrong and your study time is only worth $50 per minute. That is still more than a neurosurgeon makes. Speaking of neurology, my sciatic nerve hurts.

Call your old contacts
If you haven’t heard from someone, you could revive a long term client. That could be worth thousands.

Fix up your notes section
If I spent three minutes fixing up someone’s notes section, they get 55% more clicks. But, you can put more content in your notes and read up on what we recommend. We have a vast section all about how to fix up your notes. It takes very little effort, but could change your career.

Summary
There are many things a Notary can do to better themselves. The problem is, that Notaries have established habits, and don’t see the value of doing what 123notary says they should do. Those who listen to us often prosper in a huge way. What is the harm in going through a check list and just doing what makes sense? Getting more reviews could get you an additional hundred clients per year which could translate into thousands of jobs. What is that worth? And how much time did it take to get those extra clients? Two hours of asking for reviews, and you get $100,000 in extra income? That translates into about $1000 per minute. If you do the math, you will be kicking yourself for not focusing your time on priorities.

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If you are named as an identity theft conspirator it could cost you $20,000 in legal fees.
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$300 in 13 minutes. How Carmen cleans up in the Notary business
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How long should you wait to get paid?
http://blog.123notary.com/?p=19347

123notary elite Certification Study guide
http://blog.123notary.com/?p=20118

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November 23, 2018

Notaries on Facebook groups — the blind leading the blind

Filed under: Social Media — Tags: , — admin @ 10:31 am

I hear this from multiple sources. There are a lot of Notaries on a lot of private Facebook groups who get together and bash people. I am one of the people who gets bashed the most because those Notaries were rude to me or failed my test, or both. If you are rude to me, I normally let it slide the first time, but if you just don’t stop, then I get forceful in return and then the Notaries who receive my reciprocal wrath run to Facebook (like babies) to slander me. This is a pattern that has been going on a lot in the last year, and somewhat less before that. You can’t just cause trouble, run away and stab someone in the back online. Those type of people get kicked off my site, get no work and drop out of the industry — it is their karma.

Asking Questions on Facebook
Since bad Notaries hate me, and wouldn’t turn to their Notary Handbook for knowledge if God himself told them to at gunpoint, they resort to Facebook. I do not monitor my personal Facebook group, so asking questions there will get responses from those who do use it. This is a nice network for discussions and opinions, but not for law and practices related questions. Here is why asking questions on Facebook is a bad idea.

1. You do not know the competency or level of experience of the person answering you. Even those with 20 years signing experience fail my test the majority of the time. So, the more experience you have, the worse you usually are. You get stuck in this industry since no other industry will have you. You don’t even know the identity of the person you are corresponding with on Facebook either.

2. People who use Facebook will give you wrong answers to Notary questions more than half the time and probably give you bad marketing advice too.

3. People on Facebook do, however know where their business is coming from (if they keep track) and what the gossip is about who is paying, and who is mean (I am generally on that list even though I am nice to those who treat me with respect which is a factor never considered by slanderers.)

4. People on Facebook can tell you what their experience is. They might not interpret their experience in a way that makes sense, but they know what they experienced, and whether they liked it or not.

5. I recommend against asking technical questions on Facebook. The NNA, your Notary Division, or perhaps 123notary (we do not know state specific laws though.) are not bad entities to ask notary questions. 123notary steers people in the right direction all day long in many aspects of the notary profession. But, those on the private groups on Facebook choose to ignore our help which is free of charge and bash us instead. It tells you what type of people you are dealing with on the private groups.

Basically, private groups on Facebook are for frustrated low-IQ people to commiserate, bash people and exchange a lot of erroneous technical notary knowledge. I recommend that your first recourse is to consult your state notary handbook. The NNA might still have their hotline which has state specific knowledge. There are notary law primers available for most states. Additionally, there are many articles online about various notary topics — but beware, those articles might also have wrong or outdated information. So, if the information is for a job that has legal liability, your state is the only official source for up to date and correct information — not Facebook.

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