July 2017 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
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July 24, 2017

How does pricing work for top placements on 123notary?

Filed under: Advertising,Popular on Facebook (very) — admin @ 10:50 am

Why get a top spot on 123notary? Do you really need one?
Top spots on 123notary get more calls on average than listings below. A top spot gets 30% more clicks than the #2 spot and double or triple than listings far down the line. But, quantity of calls is not all. Top listings get better quality calls too. People offering big bucks start calling at the top of the list. They only go down the list if nobody at the top answers, or if the top people make a bad impression (which is why we try to put our best folks at the top.) You will get more high paying business if you are at the top — isn’t that what everybody wants?

But, what does it cost and is it worth it?
Experienced Notaries on 123notary average about $110 per signing. Newer Notaries make less than this and I don’t have an average for them. If you pay $300 for a listing and you get three jobs, you have paid for your listing. And yes, the listing is a business expense and is tax deductible. How much of the revenue of new sales should you put into advertising? I say between 2% and 10%. So, if you pay $300 per year, that advertising should yield you $3000 to $15000 in new sales over the course of the term of the advertising. If it doesn’t, then you should discontinue whatever you did with that advertising.

How much do top listings cost?
Top listings are not always available. But, if we don’t have a #1 in a particular area, we might have a #2 or #3. EMAIL us for a quote at info@123notary.com if you are interested.

Remote areas:
$250 and up for top spots, but we do discount if you are 123notary certified or have a good track record with us which can bring the price down to $120-200 depending on conditions. Email us for a quote if you are sincerely interested.

Moderate Areas:
$350 and up for top spots. But, we have #2, #3, #4, etc. spots for $150-$300 in most cases. Once again, discounts are given to those who passed the 123notary certification test which only 20% of people pass.

Big Cities:
$500 and up for top spots which are rarely available. However, we normally will have something available, perhaps a fifth spot, or seventh spot. If you buy a fixed spot a few notches down, if people above you drop out due to non-renewal, injury, death, moving out of state, etc., you can take their spot. The proven method for getting on top on 123notary is to slowly but surely move notch by notch up the list. Many people have done it and you can too. We recommend this method because strangers cannot normally buy a top spot straight off as those spots are almost never available, and we give those spots only to people we trust as the service given by those top people affects our reputation.

What should I do before purchasing a top spot?
123notary wants you to get your money’s worth so you will renew year after year. Most of our business is repeat business. Some of our clients are repeat users who have been with us for up to fifteen years. To get a good return on a top listing it is imperative that you pass our 123notary certification test. You should also get some reviews on your listing (ask for them and send a link to your review page.) Additionally, you need a well written notes section — ask for help and we will give you a free makeover and tips. On top of making your listing look good, you should be at the top of your game in Notary knowledge and skills. If you have the right foundation as we call it, your top placed listing will normally be a profitable investment. If you don’t do the proper groundwork, it is a toss-up.

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July 3, 2017

Snapdocs’ Business Model Doesn’t Add Up

SNAPDOCS’ BUSINESS MODEL DOESN’T ADD UP

It was the best of times, and the worst of times. SnapDocs has the best technology but the worst notaries. Their business model should last as long as the careers of the accountants who gave Warren Beatty the wrong envelope. A chain of Notaries is as good as its weakest link. Just ask the crummiest McDonalds about that. So in the long run, how good can SnapDocs’ service be?

Two out of three notaries interviewed can’t stand them. And these weren’t SNAP decisions! Will SnapDocs’ ship come in, or did it never leave the docks? Hold on – I’m getting a text. Let’s see… thirty dollars for a signing a hundred miles away, with two hundred pages and 120 fax backs… no thanks! Four out of five notaries surveyed agree that one out of five notaries… is an idiot! And recommend sugarless gum for the borrowers who step in it on their way to a signing.

On the other hand (apologies to the amputees) one out of three notaries (and I was never great at fractions) really like the convenience and quantity of work they get from SnapDocs. And the signing companies love the technology and the convenience. But the love won’t last any longer than the rescission period if they don’t maintain critical mass. The question is… with such a small number of notaries who like them, can this business model last over the long haul? Another factor to consider is that out of SnapDocs’ roughly 6000 notaries, only about 800 of them have logged in in the last thirty days. SnapDocs’ technology can text dozens of nearby notaries, but if each area averages only 7 notaries that actually log in, how effective can this technology be if a critical mass of notaries aren’t cooperating with it?

We also notice SnapDocs’ web stats were down 70% in December, while 123notary was only down 25%.How long before their business model SNAPS?

Whoops, I’m getting another text. Can’t you see I’m driving??

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