I often wonder how squirrels tell each other apart. “Hey, who stole my acorn? Was it you?” I have this same mistake with Chinese girls. “Hi, Cindy.” “Like, I’m not Cindy.” “Oh… (pause) Awkward.”

But, people’s notes sections on the various notary directories look fairly generic as well. They talk about their NNA certification. They mention they are background screened but fail to say by whom. They mention they have E&O, but omit to say how much. And they mention that they “travel”, but don’t mention how far. A few mention that they will jump for clients, but once again leave out — how high.

Then there are those who brag about how dependable they are and how they have a .001% error rate. There is no point in mentioning any of this because anyone can claim this, but claiming it not only doesn’t make it true, but makes you look inexpensive and like a novice.

Can you make your notes section stand out? Can you put some cold hard information and something unique that makes you look different from the other Notaries jumping from branch to branch doing job after job? Take this seriously and put some time into it because uniqueness enhances your click ratio which translates into more work!