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March 6, 2017

How do I advertise as a Notary Public?

Filed under: Advertising,Popular on Linked In — Tags: — admin @ 9:34 pm

General Advertising
If you are a Notary Public or a Mobile Notary Public, it is critical that clients know how to find you. Some Notaries have a store front. In such a case, you just put a large sign saying Notary Public. You could put a sign on your car saying Notary Public and a phone number as well. It’s generally a good idea to pass our business cards to people in the neighborhood or your town so they know where to go if they need a Notary. Additionally hospitals and nursing homes need Notaries regularly.

Yellow Pages
The yellow pages online and offline sometimes get good results for Mobile Notaries although not always.You can gets out various yellow pages and see which ones get results.

Online Directories
These days, the way mobile notaries get most of their work is through online directories. 123notary, Notary Rotary, and Snapdocs and the three most popular in 2016. 123notary offers free listings, but also has paid listings where you can be at the top of the list in your area. Notary Rotary also has free and paid listings and lists Notaries in order of proximity to the zip code being queried. Snapdocs charges the Lender or Signing Company a small fee ($8 last I heard) to seach for a Notary and send docs using their system. Snapdocs pays Notaries the least and has cattle calls via text to alert mass amounts of Notaries for each job. But, on a brighter note, it is a great opportunity for newer Notaries to get work.

Websites
A Notary website of your own can be a huge money drain. On the other hand, it is a great way to show the world you are serious about the business and show all of your specialties, contact information, and more.

That is pretty much it as far as how you advertise as a Notary Public. If you have any further questions, email us at info@123notary.com

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A follower with two masters
http://blog.123notary.com/?p=19630

Additions to policies regarding listings, certification and elite
http://blog.123notary.com/?p=19431

Notary Marketing 102 – a comprehensive guide to marketing your services
http://blog.123notary.com/?p=19774

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December 19, 2016

It’s like having a magnet on your listing

Filed under: Popular on Facebook (A little),Reviews — Tags: — admin @ 9:36 pm

Are you listed on 123notary.com? Do you not know why you are not getting as much traffic? Is it bad luck? Is it 123notary’s fault? Or is it just the industry?

Listings on 123notary.com that typically do well have certain components.
Some of the components are visible while others while others are harder to discern. Some people with relatively modest looking listings on 123notary do very well simply because they gravitate business by having experience and skills. Those people are also likely to answer their phone and be helpful. You can’t know all of this just by looking at a listing. But, for the rest of us, what is important is what you can see.

Having a great notes section is very important for gravitating clients.
People want to read about you before they call you. If there is nothing to read, they will not want to call. If there is something to read, but that something is dull, disorganized or generic sounding, they will also be less likely to call. You need a unique and informative well organized notes section to attract business.

Having 123notary certifications means everything on 123notary.com.
Your NNA certification won’t gain you any points on our site as everybody else also has it. However, only 25% of Notaries on 123notary.com can pass the 123notary certification test and only 3% can get through the Elite test. So, if you want to stand out on our site, I think you know what you need to do.

Reviews are the most important magnet on your listing.
People want to read 3rd party information about you more than they even care about our tough certification test. So, if you are too busy to ask for reviews, or just don’t want to bother people — think again. Five or six reviews doubles your business. So, try to get some reviews today! And don’t forget to send them a link to your review page after you ask them.

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December 14, 2016

Do you compare yourself to others on the 123notary search results?

Filed under: Advertising,Popular on Facebook (A little) — Tags: , — admin @ 12:00 am

We want to remind all Notaries that you are in a constant state of competition. It behooves you to look regularly at what the others are doing in your area wherever you do notary advertising. If you in Timbuktu, IL, see how the others are doing. Otherwise, the phone will stop ringing and you won’t know why. Perhaps Tom in your area will have twenty new reviews while your last review is collecting cyber dust. Or perhaps Mary will have passed our Elite test while you failed our regular certification test two years ago and never tried again.

If you compare yourself to others on the list you will quickly notice certain things.
1. Some Notaries offer late night service. Our icons for Owl hours and 24 hours attract a lot of callers.
2. Some Notaries have many reviews and recent reviews. Others have three reviews the same day back in 2009 which looks fake by the way.
3. Some Notaries have a very evolved looking notes section while others have a one liner or leave their notes blank.
4. Some Notaries have a company name that sounds good while others just use their personal name.
5. Those using our site regularly are painfully aware of how much less knowledgeable signers are who are not 123notary.com certified. Those uncertified folks tend not to get picked much despite their claims that — “But, I’m NNA certified, so why should I have to pass another test? I already know it all.” Those who use our site think that you do not know it all if you can’t pass our test which is timed!

It boils down to — do you want jobs or not? Are you willing to do several quick things to make sure you get jobs or do you want to do the minimum and hope to get by? This is not Junior High folks, this is real life, and the minimum doesn’t cut it. You have to make sure you have all of your bells and whistles. You need notes, certifications, reviews, company names, good skills, you need to answer your phone regularly, and do good work. If you goof in any one area, your business will suffer. So, why not do everything right, and prosper?

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December 1, 2016

I eat, breathe and sleep 123notary

Filed under: Social Media — Tags: , — admin @ 11:50 pm

For those of you who wonder what it is like running 123notary, it is non-stop work. I eat, breathe and sleep 123notary.com. I even have dreams about 123notary.com when I’m asleep. I also dreamt that my housemate was listening to loud salsa music, but that’s a different story.

When I wake up in the morning, the first thing I do is to roll out of bed, visit the bathroom, and then sit down at my computer for a few hours. There are emails to answer, orders to process, phone calls to call, tweets to tweet, and other things to do as well. I normally take a walk every afternoon and I think about 123notary during the entire walk. Experts claim that taking long walks calms you down and makes you smarter. Some of the greatest artists, composers and thinkers of all time took long walks daily. I include myself in this category of people as I compose great music in my head during walks, but never write it down such as a concerto for orchestra and unaccompanied jazz saxophone (not sure if that would sound so good in real life, but worth a try.)

When I go out with friends, we always discuss 123notary, among other things. I went to the symphony today, not to hear music, but to sit in the lobby and absorb their “qi” energy to benefit 123notary. Yes, feng-shui really does work if you know how to do it right. Basically, everything I do, I do for 123.

As Carmen once put it (sounds like an MTV commercial)

I want my 123

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November 16, 2016

Examples of great notes sections

Filed under: Popular on Facebook (shares),Your Notes Section — Tags: — admin @ 11:14 pm

Here are some notes sections that I feel are the best. If you stumbled upon a great notes section, you can recommend that I add it to the list as well. A good notes section is key to successful notary advertising!
To view these listings, just visit

http://www.123notary.com/notary-search.asp
And look up by n#

Thorough & Organized
22903
16383
15321
9639
22459
21162
18467
5745
4559
17098
7933
9741 Saliva Tests
1692

Short & Sweet
26885
922
1015
40077
37695

Good References & Lists of Capabilities
7557
8210
4952
21188
1585
1970
28750
28369
4544

Unusual
40770
15651
12886 Sand Ceremony
15651

More
7904
19734
7134
13404
9414
3325
22417
3639

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October 17, 2016

123notary has more high spots available

Filed under: Advertising,Popular on Facebook (A little) — Tags: , — admin @ 11:34 pm

123notary used to be booked solid in most of the big metros. But, because we refuse to lower prices, we have availability. 123notary likes higher prices because we weed out most of the mediocre notaries with high prices. We like to maintain the highest quality search results that we can. But, this results in empty spots. Not all metros have empty spots, but many do.

You can contact us to see if we have any high spots in your area. Purchasing a high spot on 123notary means that the Title companies will see you immediately upon browsing a particular city’s search results or zip code’s search results. Top spots get called first, have more choices for who they work for and normally get paid more. Notaries at the bottom of the list get the leftovers that nobody else wants if they get anything at all. So, do you want feasts or crumbs? You decide! If you are serious about this business, spending a few hundred extra per year won’t break you, but it could help make you.

You might also like:

How much should you spend on advertising?
http://blog.123notary.com/?p=16679

Upgrading on 123notary w/o the bells & whistles
http://blog.123notary.com/?p=15006

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October 6, 2016

The History of 123notary.com

Filed under: Advertising — Tags: , , — admin @ 10:22 pm

Many people know that 123notary is the one venue to advertise your Mobile Notary service that systematically gets results. We are the go-to site for notary advertising. Some people rave about the results we get. Others complain about how they don’t like our sometimes strict policies. But, almost all love the zany stories and helpful tips in our blog. So, let’s break it down how 123notary got started, and what we do.

The History of 123notary

123notary started back in 1999 and was originally designed to be an advertising site just for Jeremy. The other sites weren’t getting him enough business, so it was time to take control of advertising so there would be enough work. As time went on, the site graduated from being a purely Southern California directory covering only five counties to covering all of California. By 2001, we covered the entire United States.

Building up 123notary from scratch

We started this directory knowing almost nothing about the directory business. We just put a bunch of names and numbers on a list. Little did we realize that there is a lot more to running a directory than that. We realized we needed critical mass, so we added more than a thousand names to the list. Along with a bunch of other technical realizations about placement levels for additional counties, zip search results, etc., we realized that people drop out. As people drop out of the Notary business, we need new Notaries dropping in. My huge project adding 1000 Notaries to the list was something that would have to be repeated. So, a few years later, I added more people. Our numbers went up, and then month by month the numbers went down. This arduous process of adding names to the list would have to be repeated once again as our stats kept going down. After a while, it became a realization that we needed an organized way to keep our numbers up. So, I decided to create a monthly plan to add new Notaries to our list every month, and remove defunct listings every month as well. That system worked miracles and from that day forward, 123notary maintained a steady quantity of Notaries around 6200-7400.

Amazing breakthroughs in 2008 & 2009

Additionally, in 2008, the online advertising with Google Adwords started to get a lot more expensive. It was necessary to find a more cost-effective way to get clicks. Learning SEO was something that took a few years, but with a fantastic programmer named Mark, Jeremy was able to learn the art of SEO and get 123notary double the clicks it was getting before. The following year (2009) Mitch got Jeremy started on blogging and social media which again worked wonders for 123notary’s SEO, although that miracle took years to unfold.

What is 123notary now?
123notary is a the premiere Notary directory in the industry. No other directory has as high a quality of Notaries or gets as much traffic. We keep more information on our Notaries than any other directory. We have the general contact info, hours of operation, but also get into Notary specialties such as Reverse Mortgages, Hospital Signings, Immigration Documents, E&O insurance, Foreign Languages, and more. Additionally, 123notary goes through and helps Notaries edit their notes sections to make them easier to read and more informative. 123notary gets about 170,000 visitors per month and has about 6900 Notaries on board as of June, 2016.

Advertising

You can advertise with 123notary as a Mobile Notary for as little as $59 per year. Although we offer FREE listings which appear at the bottom of the search results, you can also elect to get a preferential listing for $99 or be #1 on the search results for a quoted price which might range from $200 on up depending on the area.

eCourses

123notary also sells loan signing certification courses and combos. Our most popular is the LS#3 combo which gives a thorough guide to loan signing, keeping records, marketing your services, examples of loan documents, and more. You can get a physical book or an ecourse. Read the course description!

How do I do well on 123notary?

To do well on 123notary requires more than just paying us an annual fee. You need to maintain your listing a little bit too, but it isn’t rocket science, and you have experienced professionals who are here to help at no extra cost. You need to write an amazing notes section about your experience, what’s unique about you, equipment, memberships, coverage areas, etc. We will help you edit your notes section at no cost to make it better organized and attractive. You also need reviews from your satisfied clients on your listing. All you have to do is ask, and email them a link, and some (but, unfortunately not all) of them will write you a review. A few reviews are like gold and will magically transform your listing as that is what the users want to see.

Help is always there when you advertise with 123notary

Other directories just take your money and leave you on your own. At 123notary, you can email us or call our 888 number for help. We give help with passwords for your listing, or ecourse. We also give free marketing and technical tips if you have a question. We’ll help brush up your listing at no cost as well as help you choose a business name — at at no cost if you have a paid listing with us!

Our Notary Newsletter

In addition to providing advertising and courses, 123notary also has a free newsletter which has more than 5000 followers. Our newsletter is a free source of great industry information and laughs as well. We have articles about new signing companies, signing company gossip, technical signing agent tips, mobile notary marketing tips, and also comedy articles especially written for the Notary industry. No other newsletter provides the same diversity or quality of articles as we do. So, email us at info@123notary.com to sign up today!

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123notary behind the scenes
http://blog.123notary.com/?p=2499

The story of 123notary.com
http://blog.123notary.com/?p=710

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September 26, 2016

What is a high placed listing on 123notary worth?

Many people want a high placed listing for Notary advertising on 123notary.com, but complain about the prices. We keep our prices intentionally high to weed out Notaries who are not serious. But, should you pay big bucks to get a high placed listing?

A Good Foundation
First of all, you will not get your money’s worth if you did not pass our (signing agent) Notary certification test. People who visit our site want to see our signing agent certification, not some other agency’s like NNA or Notary2Pro, etc. Additionally, without a few fresh reviews from satisfied clients on your listing, you will lose a lot of the potential of a high placed listing. Finally, your notes section needs to be perfected, so ask us for help — it’s free. So, get your foundation in order before you invest above $100 in a listing.

Building Your Presence
123notary allows people to buy a high placed listing half a year at a time. So, you can try it out. Sometimes we might even let you try three months. We want you to be happy with what you purchased. So, if you try it out, you didn’t lose much if it didn’t work out. Some people have amazing stories of getting several jobs within hours of signing up while others wait weeks. A lot has to do with your luck, your presentation and timing.

Trying Multiple Areas
123notary also allows you to try multiple areas. Our most serious Notaries advertise in several counties with high placements. But, some of them want to put their toe in the water before making a long term commitment. They might get an additional county with high placement in Montgomery County to see how that goes. If it doesn’t work well, they ask if they can move it to Orange County. We understand that you might want to experiment, and that’s okay.

What do people who have been advertising on 123notary say?

I get 90% of my work from 123notary!
We get this a lot, but not from all of our Notaries. 123notary is feast or famine. The Notaries on the top of the list get most of the jobs while the Notaries lower on the list get the leftovers if there are any. Once in a while, a well prepared Notary lower on the list will get a fair amount of business too because they presented themselves well and have deep experience.

I got my first job within hours of signing up!
Some people get lucky and get a job right away. This is partly due to yogic thought. When you are thinking about expanding your presence, you attract new clients. Putting your money where your mouth is also increases the power of your thought. Some people have to wait a while before getting work. We recommend working on your FOUNDATION as we mentioned above as that can dictate how well you do against our very seasoned competition who lists on our site in your county (or perhaps they do)

I got five jobs my first two weeks on 123notary
Some people get a slew of jobs after getting a high placed listing on 123notary. There is no accounting for luck. Others start racking in the jobs after they pass the 123notary certification test.

You might also like:

Which Notaries are getting more business?
http://blog.123notary.com/?p=4117

5 or 6 reviews doubles your business!
http://blog.123notary.com/?p=8484

From 3 jobs per week to 3 jobs per day!
http://blog.123notary.com/?p=3940

He made $35,000 per month his first year in business
http://blog.123notary.com/?p=3894

The top 1% and the bottom 99% in Notary business
http://blog.123notary.com/?p=4168

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August 22, 2016

The state of Notary advertising in 2016

I write an article like this every year or two, just to keep people informed about changes in the market.

Physical and Online Yellow Pages
Few Notaries do well with these, but you are welcome to experiment. Just don’t invest too much. See how well you can do with a limited budget.

Snapdocs
Snapdocs might not be too popular with the Notaries, but many Notaries get work from them and many other Notaries lose work from competition from this outfit. Snapdocs offers cattle calls to Notaries via text. Notaries polled on Linked In ALL claimed that they preferred a phone call, primarily because they could negotiate more easily. However, you can negotiate prices by text or email as well — and experienced Notaries are using snapdocs and doing exactly this. Keep in mind that it is not easy to find an available Notary with experience at the last minute, so you can command a decent price much of the time. So fear not!

Online Directories
In addition to contacting signing companies and Title companies by phone one by one, we also recomment “inbound” advertising where customers come to you when they need you vs. vice versa. Advertising on prominent mediums is powerful. But, it won’t do you any good unless you have a well filled out profile. Most Notaries do a horrible job writing their notes section. They put a bunch of unrelated information all jumbled up into one long paragraph. That is hard and unpleasant to read. Keep your notes informative, factual and organized into multiple paragraphs.

123notary
123notary is the most effective way to advertise your Notary services online. Notaries that get ahead on our site have high placed listings (ask for a quote) and multiple current reviews, a well written notes section, and 123notary certification which is not hard to earn if you are willing to study a little and take an online test. Despite tough competition from Snapdocs and Notary Rotary, 123notary’s traffic continues to grow little by little every year partially due to the superior maintenance of information by Jeremy, great customer service and mentoring from Carmen, and the strong effort in blogging and Facebook from the 123notary team.

Notary Rotary
Notary Rotary continues to be #2 in the Notary advertising world. I noticed that they lost a lot of steam in the fourth quarter of 2015. They seem to have slowed down a bit, but are still a serious contender. Notary Rotary is popular due to the quantity of Notaries on board and also to the search by proximity which 123notary doesn’t currently have although we have a search by zip radius of fixed mile radiuses which is the next best thing.

Notary Cafe
Notary Cafe continues to be popular with Notaries although I’m hearing less about it these days with SnapDocs picking up the slack in the market. Notary Cafe has few paying Notaries, but makes up for quantity with serious Notaries!

SigningAgent.com
NNA’s Signing Agent.com used to be much stronger. They have fewer new members and fewer good ones as well. They dropped their password protected search and are now open to the public. I previously thought that being open to the public would ruin 123notary’s stats, but we have not had any change in search volume since they opened their doors. Signingagent.com has gone down hill, but are still a contender in the #4 spot of Notary directories. At this point, SnapDocs seems to be more popular than Signingagent.com, however, SnapDocs is not purely a directory as they are an app and a complicated technological resource with many functions.

Other Advertising Methods
There are other ways to advertise besides contacting signing companies and directories. Many pass our cards, network, have websites, and more. The people who get ahead, typically use solid techniques for promotion and have been in business for years. So, pay your dues, get experience and advertise with the big guys. But, most of all, follow our advice on how to advertise. When in doubt, email us and ask!

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You might also like:

How much should you spend on advertising
http://blog.123notary.com/?p=16679

Snapdocs, the Uber of the Notary industry
http://blog.123notary.com/?tag=snapdocs

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July 18, 2016

Do you appear more professional if you have a website?

Many Notaries want to have a solid presence in the industry. We recommend starting off by being on all of the big directories, manually contacting all of the good signing companies and local title companies as well. However, some Notaries want to go the extra step and have a website. Having a website can be expensive, and doesn’t always get you any play in the market. So, what should you consider?

1. Having a website makes you look more professional.
If your website or webpage is nicely laid out and has good information about your service with nice photos, you will appear very professional. You can link your webpage to your advertising with 123notary and other sites. People will get a very good impression of you. I used to have a feng-shui website that I linked to my advertising. Even though it had nothing to do with Notary work, people hired me as a result since it made me look interesting, well prepared, and knowledgeable (all of which is 100% true.)

2. Having a website is not expensive
It doesn’t cost much to have a website. However, if you want it to look really good it can cost a fortune. Something simple that looks nice is probably all you need. Just make sure you keep costs down because few people will be able to find you on the web.

3. Marketing your site
If you use metatags for local city terms combined with notary terms, that is the most effective way of getting your site seen. There are tens of thousands of Notaries in the United States. However, there are not so many in your town or neighboring towns. So, terms like Ventura Notary, Notary in Ventura, Notary Public Ventura might get you some play on Google.

4. Adwords
You will rack up a hefty budget fast, but some people use Adwords local on Google to attract local business. You can try it, but I cannot guarantee results

5. Web Programming
Hiring web masters can cost $100 per hour and they do not value small clients like you or me. The bills will add up and it is generally not worth it for a single Notary to spend that kind of money. 123notary is a huge directory and has outrageous programming and hosting bills every year that are large enough to make a grown man cry. But, we are used to it and keep costs to a minimum even though it is still expensive.

6. Social Media
Social media is another way to get your name out there. Social media doesn’t cost anything unless you invest in photos which is recommended. However, it is a huge time zapper. Our Notary expert Ken claims that he doesn’t waste any time with social media. He just sticks to doing his job and being good at it.

You might also like:

What kind of impression do you want to make?
http://blog.123notary.com/?p=16604

Don’t answer the phone by saying, “Hullo?”
http://blog.123notary.com/?p=16576

You lose $37.50 each time you don’t answer the phone
http://blog.123notary.com/?p=16562

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