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January 6, 2023

How to Create a Mobile Notary Business Plan

Creating a mobile notary business plan is important in starting your own business. A mobile notary business offers convenience to customers who need notarization services but need help to reach a physical location. As a mobile notary, you can travel to your clients and provide notary services at their location, making it more convenient for them.

The first step in creating your business plan is researching the market. This will help you understand your area’s demand for mobile notary services and the competition you will face. You will also want to research the regulations and requirements for becoming a notary in your state. Once you have a good understanding of the market and regulations, you can start to develop your business plan. A mobile notary business plan should include the following key elements:

Executive Summary: This should provide an overview of your business and its goals. It should also include a summary of your research and your target market.
Business Description: This should include more detailed information about your business, such as your mission statement, services offered, and competitive advantage.
Market Analysis: This should include information about your target market, including demographics, needs, and buying habits. It should also include information about your competition and how you plan to differentiate yourself.
Operations Plan: This should include information about how your business will operate, acquire customers, and provide notary services.
Financial Plan: This should include financial projections, such as projected income and expenses, and a break-even analysis.
Conclusion: Summarize your business plan

Creating a successful business plan is key to setting your mobile notary business up for success. Knowing the demand for mobile notary services in your area and the competition you will face are important considerations. Moreover, understanding the regulations and requirements of becoming a notary in your state is paramount. Additionally, understanding your target market, operations details, and plans for financial gains can help build a complete business strategy. Ultimately, this approach will provide more insight into setting goals, achieving objectives, and becoming a successful business owner.

Once you have completed your business plan, reviewing it and making any necessary revisions is important. You may also consider seeking feedback from a mentor, business advisor, or other notaries who are experts.

To be successful in the mobile notary business, it’s important to have a solid mobile notary business plan in place. This plan will serve as a roadmap for your business, outlining your goals, strategies, and financial projections. By taking the time to research your market, create a comprehensive business plan, and seek feedback from experts, you will be well on your way to starting a successful mobile notary business.

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November 7, 2020

A comprehensive guide to Notary organizations

Originally published in 2016

Are you a Notary? Do you want to join some Notary organizations? There are many of them out there. Some help educate Notaries while others have helplines or hotlines. Some sell Notary supplies while others help Notaries advertise their services.

123notary.com
http://www.123notary.com/
123notary.com has been around since 1999 and helps Notaries advertise their Mobile Notary services online. Title, Escrow, Signing Companies, Attorneys and individuals love using 123notary to find some of the best trained and most experienced Notaries anywhere. 123notary also sells loan signing courses and has a very entertaining and informative blog. Check out their list of signing companies with reviews to see who you should and shouldn’t be working for.

National Notary Association
https://www.nationalnotary.org/
The NNA has been around since 1957 as a California Notary Association to help Notaries with educational resources and tools. In 1964 it became a National Association. NNA sells Notary supplies, errors & omissions insurance, education to help pass the Notary exam and become a signing agent, andmore… Advertise your signing agent services on signingagent.com

Notary Rotary
http://www.notaryrotary.com
Notary Rotary has been around for decades and offers a very potent way for Notaries to advertise their services. They also sell seals, and E&O insurance. Signing Agents can place an add and get found based on how close they are to the zip code being searched for.

SnapDocs
http://www.snapdocs.com/
This organization makes it easy to find newer Notaries who work for cheap as well as providing a system for downloading documents. More seasoned Notaries are complaining that SnapDocs is contributing to the lowering of fees in the industry. We recommend this organization for newer Notaries who want to get their foot in the door.

American Society of Notaries
http://www.notaries.org/
ASN offers a phoneline for technical support just in case Notaries have a question while on the job. They also sell Notary supplies and more.

American Association of Notaries
http://www.notarypublicstamps.com
Buy your stamps from the AAN!

Notary Café
https://notarycafe.com/
Notary Cafe is a smaller directory of Notaries that seems to specialize in the more serious Notaries. We do not have records to show how popular their directory has been in the last few years, but they have been popular for a long time.

Pennsylvania Association of Notaries
https://www.notary.org/
Need help becoming a Notary in Pennsylvania? Try this organization.

California Association of Notaries
http://www.calnotaries.com/
This is yet another Notary directory.

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You might also like:

Snapdocs — see our feed for posts about this company
http://blog.123notary.com/?tag=snapdocs

The Towles Booth (pronounced Tolls)
http://blog.123notary.com/?p=9456

Why the Notary industry went South
http://blog.123notary.com/?p=16500

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December 1, 2018

Compilation of posts about 123notary

Here is an article with links all about 123notary, our history, our policies, practices, staff, and more.

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ADVERTISING INFORMATION

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How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

Which directories get the high paying signings?
http://blog.123notary.com/?p=19201

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ABOUT US

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123notary behind the scenes
http://blog.123notary.com/?p=2499

All about 123notary
http://blog.123notary.com/?p=18897

I eat, breathe and sleep 123notary
http://blog.123notary.com/?p=18876

The History of 123notary from back in 1999.
http://blog.123notary.com/?p=17458

The story of 123notary.com
http://blog.123notary.com/?p=710

Subscribe to our newsletters
http://blog.123notary.com/?p=16717

Welcome to the 123notary.com Blog!
http://blog.123notary.com/?p=1

Who is involved with 123notary behind the scenes?
http://blog.123notary.com/?p=18888

Where does 123notary get ideas for blog articles?
http://blog.123notary.com/?p=9342

Notary Rotary’s Forum vs. 123notary’s
http://blog.123notary.com/?p=1251

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CERTIFICATION
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123notary 2018 Certification Standards
http://blog.123notary.com/?p=20120

Elite Certification Study guide
http://blog.123notary.com/?p=20118

A detailed look at the Ninja course
http://blog.123notary.com/?p=4621

Does 123notary have the authority to quiz people?
http://blog.123notary.com/?p=19469

123notary’s tutorials raise test scores by 30%
http://blog.123notary.com/?p=20092
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WHAT WE DO & HOW WE WORK
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6 free things 123notary does for its clients
http://blog.123notary.com/?p=6563

How does the 123notary points system work & why should you care?
http://blog.123notary.com/?p=19010

A few testimonials about 123notary
http://blog.123notary.com/?p=700

Notary Rotary vs. 123notary
http://www.123notary.com/forum/topic.asp?TOPIC_ID=23

Social Media, what we are doing
http://blog.123notary.com/?p=3

Do you compare yourself to others on the 123notary search results?
http://blog.123notary.com/?p=18882

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March 15, 2018

Notary Marketing 102 — Notary Advertising

Return to Notary Marketing 102 Contents

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The state of Notary advertising is always changing. Sites go up and down in popularity, and change their policies and business models. 2018 is no exception to this rule. The most popular several sites have changed a little bit in the last few years. Here is my current analysis of the various popular sites.

Also Read:
The State of Notary Advertising in 2016

How much should a Notary spend on advertising?

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123notary.com – for the best quality notaries!
123notary leads the pack in terms of attracting the highest quantity of work from higher paying Title & Escrow companies. The reason for this is that 123notary has higher quality standards than any other site. 123notary offers many sophisticated and practical search filters as well. Search by city, county, zip or state and filter for hospital jobs, languages, certified notaries, and more options as well.

Self-praising Notaries who think they know everything are rudely awakened by Jeremy’s quizzes to the fact that their knowledge doesn’t cut it in the industry and that they need to study more. Quality control involves making people regularly log in to their listing, keep their notes updated, study and prove their knowledge. The result of this constant attention to quality is a far higher quality and consistency of search results on 123notary. Notaries who like the idea of constantly improving their knowledge will most likely love 123notary. Those who are anti-knowledge and anti-responsibility might not.

123notary requires all Notaries to log in to their listing every 120 days and also to maintain a good notes section and get a 70% on a Notary Quiz administered by phone or a higher grade if administered by email. 123notary realizes that nobody is perfect and we have to be flexible with our requirements, but we want to deliver the best possible search to the users, and this is why we stress quality control.

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Snapdocs.com — an upcoming star
Snapdocs attracts the greatest volume of signings of any directory, but the pay is normally very very low. They have great technology and great search algorithms. The downside is that their Notaries are mostly of a very poor quality. Notaries on Snapdocs normally get paid lower than any other site. However, there are a few who are able to negotiate good fees. I know some of those Notaries personally, and they merit better fees. If you want to get paid well, please consider adapting your knowledge and professionalism to merit good fees. Please also consider that certain directories attract a higher volume of jobs with high fees.

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NotaryRotary.com — a good directory that is slowly losing steam
I would estimate that Notary Rotary is getting roughly 10% of the market share of signings and signings from that site are in all price ranges based on what I have heard. Notary Rotary used to be a big contender in the Notary industry. More recently, according to what I have heard, people are getting less and less work from them in 2018. Notary Rotary has a higher quality of Notaries than most sites and caters to finding Notaries in order of proximity which is helpful. Their fees for sign up are reasonable and they have great Notary supplies, insurance and a popular forum.

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NotaryCafe.com
Notary Cafe has been around for decades and has always attracted some business. The format of their site has changed over the years. I would estimate they get about 5% of the market share for signings. Notary Cafe has a search algorithm which seems to integrate proximity, and how recently you logged into your listing. It is well organized. However, the quality of the Notaries is not as good as 123notary or Notary Rotary.

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SigningAgent.com
The NNA runs SigningAgent.com and this site has the highest quantity of Notaries of any other directory. However, the overall quality of the Notaries on their site is inconsistent. This site is maintained well and has great search features, filters for edocuments, certification, and a flexible radius. Many Notaries like to advertise on this site, but the volume of business it attracts is limited.

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Google Local
In addition to marketing on purely Notary sites, many notaries do well advertising on Google Local. Google Local will get you nearby customers for all types of Notary work.

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Other Online Advertising
Yelp, and online Yellow Pages. If you want to do paid listings on online yellow pages, start with a small investment and see what rate of return you get before investing a lot; otherwise you might not get any return on a larger investment. I am unaware of how successful Yelp is, but some Notaries do get work from them, and the reviews really attract business to your listing.

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Manual Promotion
It is wise to call Title companies and give them your information. You can also contact hospitals, convalescent homes, Real Estate offices, law offices, jails, people who visit jails, and anyone else who might need a Notary. Handing out cards to strangers, customers, and office-mates of customers is a very effective marketing technique. Some Notaries have price sheets which is fine, but the most important is a business card.

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Summary
So, whom should you advertise with? Start with 123notary and Snapdocs. But, maintaining your listings is as important as who you advertise with. So, read the other sections of this course to learn how to optimize your listings and say the right things to attract the best clients.

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February 19, 2017

Need an NNA Alternative?

NNA is a very reliable and quality organization that has been helping Notaries with education, supplies, background checking, and a world-class technical hotline for years. We at 123notary recommend them highly. However, their fees can be a bit high for some budgets, and you are probably thinking of alternatives for your Notary needs. Some claim that NNA has gotten too big, and is no longer the optimal source for Notaries to rely on. I refrain from having a personal opinion on this matter, although I would say that you should analyze your various Notary needs, and find the ideal source for each need rather than relying on one-stop shopping unless you feel that one-stop shopping makes more sense. So, here are the alternatives.

Signing Agent Education
(1) 123notary offers good loan signing combos with solid marketing advice and the convenience of take home course in printable, online, or take home book.
(2) We recommend Notary2Pro if you want thorough training and hand holding. they train their Notaries better than anyone else. Their courses are not as affordable as 123notary’s and do not have the marketing expertise that 123notary does, but they excel at nuts and bolts technical training.

Background Checks
NNA and Sterling are the two acceptable names for background checks. So, if you want an alternative to NNA, try Sterling.

Directories
SigningAgent.com used to deliver more jobs to Notaries than it does now. Over the last six years it has gone down hill from what I’ve heard.
(1) 123notary is a good source for high paying notary work
(2) SnapDocs is a good source for low-ball signing work for beginners
(3) NotaryRotary is the runner up for a mix of signing agent work ranging from top-notch to low-ball.

E&O Insurance
Notary Rotary and other organizations also sell Notary E&O insurance. Not sure who has better prices, but you can shop around.

Supplies
There are various companies around the nation that offer supplies, Notary Rotary being one of them. Personally, I always relied on NNA as my sole destination for thumbprinters, acknowledgment pads, carry-all bags, and anything else I needed.

Summary
NNA seems to be the best destination for one-stop Notary shopping. However, the alternatives might offer better prices and in some cases better quality especially for signing agent education, background screening, and directory marketing. However, for E&O and supplies they would be my first choice. I am not here to make your decision for where you should go for what. But, compare the competition for each type of items or services that you need, perhaps try each option out, and then optimize your decision making skills!

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You might also like:

For Background Checks, NNA & Sterling come highly recommended
http://blog.123notary.com/?p=18835

A comprehensive guide to Notary organizations
http://blog.123notary.com/?p=17088

Notary Marketing 102 – a free course
http://blog.123notary.com/?p=19774

Index of information about documents
http://blog.123notary.com/?p=20258

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January 2, 2017

The link is the missing link to getting reviews on 123notary

Filed under: Reviews — Tags: , — admin @ 12:07 am

Many people just don’t bother asking for reviews. They don’t know what to do, or who to ask. Most want to ask their loyal signing companies who hire them all the time. Many claim that they only people they work for regularly are signing companies. If you ask a signing company for a review, you have a 3% chance of actually getting a review while a regular individual who verbally claims they like your work has a 12% chance of giving you a review. Ask everyone, but be realistic about what your odds are. You don’t need more than one review every six months, so a 12% chance of getting a review from individuals you ask is not bad. You just ask eight people who like you every six months and you’ll have enough reviews.

Send a link to your review page
Notaries often like to verbally tell their clients how to go and write a review about them. Nobody has the patience to navigate 123notary and find the review page. Most Notaries who ask for reviews don’t get any simply because they don’t send a link. People are busy and don’t want to bother wandering around 123notary for someone else’s benefit. Send them a link to your review page.

Finding the link
When I ask people to send a link to their review page, the first thing they say is, “I’ll login.” I say, “NO….. Don’t login. Your clients don’t know your password, so if you have to login to get to your review page, how will they get in?” Your review page is accessible to the public, so no logging in is necessary. You just find your page on 123notary.com and click on the “write a review” link above your name on your page.

Finding your page the way a customer would
If you visit the advanced seach page on 123notary.com, you can look up by n#. That will take you to your public page that clients see. The write a review link is above your name. Just click on that link, and then copy and paste the URL of that page into an email. Or use the zip search to find yourself and then click on your name in the search results to get to your page. Either method is fast and works.

Putting a link at the bottom of all emails (bad results)
I have spoken to a bunch of clients who claim they put links to their Yelp, Google, and 123notary review pages at the bottom of their emails. This works well for Google and Yelp, but not for 123notary reviews. Send customized review requests to individuals who mentioned how much they love your work. Keep it personal, and send requests within hours of when a person compliments you. Yes, that means you need to ask for their email address and write it down somewhere.

How long does it take for the review to be live?
I manually check all reviews on 123notary.com. Reviews are normally posted within 24 hours unless I’m on vacation in which case more like 96 hours. I check my email, reviews, and everything else while on vacation, but I can’t check daily as I might be in the middle of Yosemite where I don’t have access to a computer for a few days. So, be patient. Another reason why reviews don’t show up is because the person who claimed to have submitted them never did — and then I get blamed. I can’t publish what never got submitted. My site benefits every time a review is published from an SEO standpoint, so I have a lot to lose by not publishing reviews, so please do not assume that I am intentionally not publishing a review. With negative reviews (which we don’t get many of) I scrutinize them before publishing them and ask for the Notary’s rebuttal so that the public can see both sides of the story.

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You might also like:

Documenting your experience and personal style in your notes
http://blog.123notary.com/?p=19052

You lose $333 each time you don’t ask for a review
http://blog.123notary.com/?p=18893

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December 17, 2016

Who is involved with 123notary behind the scenes?

Filed under: Advertising,Popular on Facebook (shares) — Tags: — admin @ 12:05 am

When most of us see a website, we see the front end and are absolutely oblivious to what goes on behind the scenes. The fact is that running 123notary involves all types of work that you might not be aware of. Here is a breakdown of what gets done and who does what.

Hosting
123notary is hosted by Connectria and has been for eight years. They keep the site online and help solve technical issues with the servers. You might be surprised to know how much it actually costs to host 123notary. The cost is about $1500 per month and that is before a single hour of programming is billed.

Programming 1999-2010
123notary has had many programmers over the years.

Mark — was our main programmer and he built most of the functions on 123notary.

SzeWan — worked with Mark and did a lot of the phone lists and other functions of 123notary.

Peter — The original programmer for 123notary was actually Jeremy’s dad Peter who is a retired Ada Compiler programmer. Peter worked on much more sophisticated projects during his day and figured out web programming from the ground up. All of Peter’s work had to be rebuilt in newer languages such as ASP, and once again ten years later needs to be rebuilt in a newer version of ASP. When does it end?

Programming 2010-2016

InvitraTech — after Mark quit, which was a huge tragedy for 123notary, we used some programmers in India who we had used on another project. Due to some technical reasons logging into the server, we had to transfer programming to someone in Phoenix.

Phoenix Programmers –Unfortunately the guy in Phoenix had such a temper problem we had to cancel a very critical migration the day it was scheduled. We tried many programmers after that, but found them to be either incompetent, or to be unwilling to work. After that, it many months of trial and error to find another programmer who I liked and who would be loyal to us, and about two years of paying for two servers to finally get the migration to go through since I was so busy (and frustrated.)

Fred — Now, we are laying low on programming and Fred does small fixes for us. Fred was responsible for finally completing the migration and got it done very smoothly I might add.

Brent — In addition to Fred, Brent and his team help us out with fixes from time to time. This is a very long list of programmers. I think my life would have been easier if I could have found one who would stick to the job. Maybe I should have learned programming.

Sales

Carmen — has been with 123notary since 2003 which was the year our business started to really pick up. I remember sitting in the car in March 2003 answering a sales call and my friend (ex-friend) tried to get me to shut the phone off. I explained to him that my business is finally taking off, and why stifle myself? After a few months of the phone ringing off the hook which was a welcomed form of over-work after years of poverty — I came to my senses and realized I needed help. So, in 2003, I pleaded with Carmen to get her on board. She was very resistant at first believe it or not, and then developed a love and loyalty for the job which has lasted until today and hopefully for many years to come. Carmen became full-time with 123notary in 2005.

Jeremy also does outbound sales from time to time.

Adine, Wendy, Sally, and Leah have also done sales, although they all got busy with other things and decided not to work for 123notary anymore.

Writers

123notary’s blog became very popular around 2012. Instead of the world ending like the Mayans claimed, 123notay’s world got filled with interesting articles. 123notary was able to find a few amazing writers to help out. Ken does writing mostly about technical and business advice issues. Since he is an accomplished Notary, it is easy for him to write about the finer points of Notary marketing, pricing, and documents. Jeremy does a little of everything at 123notary and writes the majority of the articles. Andy is a professional TV and screen writer who wrote for Cheers, Seinfeld and more. Andy helps write comedy articles for 123notary and also helps with idea generation. Andy’s blog articles became hits and we have a folder for him in our Guest Bloggers category on our blog.

So, who else?
Mrs. Meao helped 123notary guard its working quarters from unwelcomed intruders (mice.) But, there were no mice, so Mrs. Meao took naps most of the time. In the future, I’d like to see more variety of blog writers. The problem is that the blog writing applicants come up with such lame topics that I never hire them. They are simply not in tune with what people want to read. We tried to create a teaching program, but none of the Notaries who had teaching backgrounds wanted to cooperate. So, we’ll see how 123notary develops. Wish us luck!

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You might also like:

The story of 123notary
http://blog.123notary.com/?p=710

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December 14, 2016

Do you compare yourself to others on the 123notary search results?

Filed under: Advertising — Tags: , — admin @ 12:00 am

We want to remind all Notaries that you are in a constant state of competition. It behooves you to look regularly at what the others are doing in your area wherever you do notary advertising. If you in Timbuktu, IL, see how the others are doing. Otherwise, the phone will stop ringing and you won’t know why. Perhaps Tom in your area will have twenty new reviews while your last review is collecting cyber dust. Or perhaps Mary will have passed our Elite test while you failed our regular certification test two years ago and never tried again.

If you compare yourself to others on the list you will quickly notice certain things.

1. Some Notaries offer late night service. Our icons for Owl hours and 24 hours attract a lot of callers.

2. Some Notaries have many reviews and recent reviews. Others have three reviews the same day back in 2009 which looks fake by the way.

3. Some Notaries have a very evolved looking notes section while others have a one liner or leave their notes blank.

4. Some Notaries have a company name that sounds good while others just use their personal name.

5. Those using our site regularly are painfully aware of how much less knowledgeable signers are who are not 123notary.com certified. Those uncertified folks tend not to get picked much despite their claims that — “But, I’m NNA certified, so why should I have to pass another test? I already know it all.” Those who use our site think that you do not know it all if you can’t pass our test which is timed!

It boils down to — do you want jobs or not? Are you willing to do several quick things to make sure you get jobs or do you want to do the minimum and hope to get by? This is not Junior High folks, this is real life, and the minimum doesn’t cut it. You have to make sure you have all of your bells and whistles. You need notes, certifications, reviews, company names, good skills, you need to answer your phone regularly, and do good work. If you goof in any one area, your business will suffer. So, why not do everything right, and prosper?

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You might also like:

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

Here is an easy way to make $4000 more per year
http://blog.123notary.com/?p=14162

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December 1, 2016

I eat, breathe and sleep 123notary

Filed under: Social Media — Tags: , — admin @ 11:50 pm

For those of you who wonder what it is like running 123notary, it is non-stop work. I eat, breathe and sleep 123notary.com. I even have dreams about 123notary.com when I’m asleep. I also dreamt that my housemate was listening to loud salsa music, but that’s a different story.

When I wake up in the morning, the first thing I do is to roll out of bed, visit the bathroom, and then sit down at my computer for a few hours. There are emails to answer, orders to process, phone calls to call, tweets to tweet, and other things to do as well. I normally take a walk every afternoon and I think about 123notary during the entire walk. Experts claim that taking long walks calms you down and makes you smarter. Some of the greatest artists, composers and thinkers of all time took long walks daily. I include myself in this category of people as I compose great music in my head during walks, but never write it down such as a concerto for orchestra and unaccompanied jazz saxophone (not sure if that would sound so good in real life, but worth a try.)

When I go out with friends, we always discuss 123notary, among other things. I went to the symphony today, not to hear music, but to sit in the lobby and absorb their “qi” energy to benefit 123notary. Yes, feng-shui really does work if you know how to do it right. Basically, everything I do, I do for 123.

As Carmen once put it (sounds like an MTV commercial)

I want my 123

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October 30, 2016

Is Snapdocs a serious threat to 123notary?

Carmen is always worried about something. “The sky is falling, the sky is falling.” She always thinks the industry is going to turn down and that 123notary will have a problem. So far, the industry has come crashing down many times. But, 123notary is so stable that we have survived these ups and downs unscathed.

But, 123notary has never had a serious competitor. Sure, Notary Rotary has been around since long before 123notary’s inception. Sure, SigningAgent.com is a huge competitor. But, our market share has never been negatively affected by other companies. Snapdocs has become so popular, that Carmen rightfully became concerned that they would cut into our market share. Although I see no definitive indication of that, it is true that 123notary normally has a steady growth in clicks from February to August. This year, our growth has been less dramatic. Our growth over last year is only a fraction of a percent which is not bad. At least we didn’t lose any ground.

The bigger question is, will Snapdocs become a serious threat to 123notary as they work out the kinks in their system and gain refinement, or will Notaries get tired of working under their platform and quit? My prediction is that seasoned Notaries are already beyond fed up and quit. New Notaries are also fed up, but don’t have any better offers. I believe that the new Notaries will continue to work for Snapdocs. If the current supply of Notaries is dried up by their disdain for lowballing, a new batch will come.

If you look at the Notaries on Snapdocs, they are almost all brand new and with hardly any experience or capability to write anything about themselves. In the past, no Notary directory was able to compete with 123notary in the long run. Snapdocs is the first serious threat to our market share that has happened in the history of 123notary.com.

The bottom line is, will Snapdocs figure out how to keep their Notaries happier, or will their Notaries all defect?

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You might also like:

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

Yelp beating 123notary on Google search results
http://blog.123notary.com/?p=18991

Good signing companies – a thorough list
http://blog.123notary.com/?p=21091

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