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August 22, 2016

The state of Notary advertising in 2016

I write an article like this every year or two, just to keep people informed about changes in the market.

Physical and Online Yellow Pages
Few Notaries do well with these, but you are welcome to experiment. Just don’t invest too much. See how well you can do with a limited budget.

Snapdocs
Snapdocs might not be too popular with the Notaries, but many Notaries get work from them and many other Notaries lose work from competition from this outfit. Snapdocs offers cattle calls to Notaries via text. Notaries polled on Linked In ALL claimed that they preferred a phone call, primarily because they could negotiate more easily. However, you can negotiate prices by text or email as well — and experienced Notaries are using snapdocs and doing exactly this. Keep in mind that it is not easy to find an available Notary with experience at the last minute, so you can command a decent price much of the time. So fear not!

Online Directories
In addition to contacting signing companies and Title companies by phone one by one, we also recomment “inbound” advertising where customers come to you when they need you vs. vice versa. Advertising on prominent mediums is powerful. But, it won’t do you any good unless you have a well filled out profile. Most Notaries do a horrible job writing their notes section. They put a bunch of unrelated information all jumbled up into one long paragraph. That is hard and unpleasant to read. Keep your notes informative, factual and organized into multiple paragraphs.

123notary
123notary is the most effective way to advertise your Notary services online. Notaries that get ahead on our site have high placed listings (ask for a quote) and multiple current reviews, a well written notes section, and 123notary certification which is not hard to earn if you are willing to study a little and take an online test. Despite tough competition from Snapdocs and Notary Rotary, 123notary’s traffic continues to grow little by little every year partially due to the superior maintenance of information by Jeremy, great customer service and mentoring from Carmen, and the strong effort in blogging and Facebook from the 123notary team.

Notary Rotary
Notary Rotary continues to be #2 in the Notary advertising world. I noticed that they lost a lot of steam in the fourth quarter of 2015. They seem to have slowed down a bit, but are still a serious contender. Notary Rotary is popular due to the quantity of Notaries on board and also to the search by proximity which 123notary doesn’t currently have although we have a search by zip radius of fixed mile radiuses which is the next best thing.

Notary Cafe
Notary Cafe continues to be popular with Notaries although I’m hearing less about it these days with SnapDocs picking up the slack in the market. Notary Cafe has few paying Notaries, but makes up for quantity with serious Notaries!

SigningAgent.com
NNA’s Signing Agent.com used to be much stronger. They have fewer new members and fewer good ones as well. They dropped their password protected search and are now open to the public. I previously thought that being open to the public would ruin 123notary’s stats, but we have not had any change in search volume since they opened their doors. Signingagent.com has gone down hill, but are still a contender in the #4 spot of Notary directories. At this point, SnapDocs seems to be more popular than Signingagent.com, however, SnapDocs is not purely a directory as they are an app and a complicated technological resource with many functions.

Other Advertising Methods
There are other ways to advertise besides contacting signing companies and directories. Many pass our cards, network, have websites, and more. The people who get ahead, typically use solid techniques for promotion and have been in business for years. So, pay your dues, get experience and advertise with the big guys. But, most of all, follow our advice on how to advertise. When in doubt, email us and ask!

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How much should you spend on advertising
http://blog.123notary.com/?p=16679

Snapdocs, the Uber of the Notary industry
http://blog.123notary.com/?tag=snapdocs

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1 Comment »

  1. Thank for this information as this is extremely useful to me and many others I am sure. I am revamping my business and starting with basics again. Thank you again.

    Comment by MJ Cassetty — September 6, 2016 @ 5:11 pm

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