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March 1, 2014

Choosing a name for your business license

Many Notaries get business licenses. They choose names for their companies. Often they want to use their property management company’s name on their notary advertisement. I think it is a bad idea. A good Notary business name should have the word “notary” or “signings” in it or at least sound attractive to somebody searching for a Notary Public.

Types of Notary business names to think about

“Polly The Notary”, would be a good business name. It makes it clear who you are and what you do. We have a handful of Notaries on our site who use similar sounding business names such as Ellen The Notary.

“Joseph’s Notary & Apostille”, is good because it lists two of your services and who you are. Apostille service is less common, so it makes it easier to identify that you provide this rare service.

“Sepulveda Signings”, let’s people know that you do notarizations or loan signings (probably) and ties you into a particular geographical location that makes you unique.

“Cranston & Cranston”, is not as good because you sound like an Attorney’s office, and NOT a notary service.

“JP Management”, might be good if you are in the Real Estate business, but not an effective name for a notary service.

“Accurate Signings” is attractive, but other companies already took this name. Some people feel it is good to use an attribute in the name of your company, while others feel that companies that use attributes in their name don’t always deliver the highest quality of service. This is a judgement call on your part!

Think from the perspective of your clients
The name you put on your business license that you get at your county clerk’s office is up to you, but think from the perspective of prospective clients! Choose a name that is pleasant and easy for them to keep in their busy and distracted heads! Registering a business name only takes a few hours, and costs less than $200 in most cases. It involves standing in line in the county clerk’s office, filling out a few forms, paying for a newspaper advertisement to display your new business name. It is not hard. You only have to register your notary service once. Good luck!

Is your name unique enough?
Another factor in choosing your business name is sounding unique and not being confused with one of those other Notary companies that is behind due paying their bills. The fastest way to ruin your reputation is to pick a business name that sounds similar to someone else’s. So, do lots of queries on Google to see what other people are doing before you pick your name.

They change their business name every month!
Ironically, we have a handful of Notaries on 123notary who change their business name on our site every month. One month it is JC Notary, the next it is JC Notary & Apostille, then the “&” becomes an “And,” and it keeps changing. The only thing that crosses my mind is — what is the name on your official business license, and do you even have a business license?

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You might also like:

You could get sued if you don’t have a business license
http://blog.123notary.com/?p=7100

Silly names for notary businesses
http://blog.123notary.com/?p=4231

Registering a business license
http://blog.123notary.com/?p=742

Operating without a business license & getting put out of business by the state!
http://blog.123notary.com/?p=2804

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