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November 17, 2018

Certification matters more for newer members

Filed under: Certification & Communication Skills — Tags: — admin @ 11:44 am

After crunching some numbers, I learned that for the old timers, it is not so critical that they get or keep their certification. They already have a track record and name recognition with the title companies. They already have reviews too. However, the newer Notaries get about 2.3x the amount of clicks if they have 123notary certification. Newer members have no name recognition, no credibility, few reviews, and generally a relatively incomplete notes section on their profile.

New Notaries need to realize that they need to stop making excuses and build credibility step by step using a methodical system.

We have so few certified new members, as the industry is not stressing knowledge or certification so much any more. People are looking for experience, not knowledge. Hiring parties think that if you have survived two or more years in this business — that how bad could you possibly be. In my experience you might be very bad, but I am a pessimist, or at least that is what people tell me.

Our new certification standards stress the safety of the notary and how safely they can handle a wide variety of situations we teach in Notary Public 101 in the Real Life Scenarios page on the blog. Having technical knowledge that you will never need is meaningless. Knowing your documents also is not necessary. But, handling situations without screwing up and costing your hiring party $5000 or more really does matter in the long run. This is what we are focusing on. It makes the Notary, borrower and hiring party safer. So you all win. So, start reading my free course on the blog with the intention of mastery.

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