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May 31, 2019

Your number of loans signed just went down?

Filed under: Marketing Articles — admin @ 10:30 am

When I do welcome calls, I will spend the better part of a day offering our newsletter to people and asking them how many loans they have signed. It is so hard for people to think about how many loans they have signed. Don’t they keep some sort of count? When I was a Notary people used to ask. Of course that was back in what I call the “Pre-Instagram Age.” That is a time not far after the horse and buggy went out of style.

When I ask people by phone how many loans they sign, although the answers are awkward, at least I feel I am getting an honest, but not necessarily accurate number. People are more comfortable telling me how many years they have been signing. But, if you signed one loan per year for ten years, that is equivalent to someone who signed ten loans per day in one day. Which experience is worth more and what does it all mean?

But, when I go through people’s profiles and look at their number of loans signed and it says 5000, and then I call them and ask them how many loans they have signed, the answer usually goes down. I ask because I assume they didn’t bother to update their numbers for a year or two… or six. But, I uncover lies, deception, and deceit when I ask this question. How did we go from 5000 loans down to 1500. Did you sign negative loans over the last six months?

Maybe I should keep track of who the liars are. Hmmm. That might be a longer list than I care to know about.

As always, keep your number of loans signed up to date and if possible — honest and accurate, or as accurate as humanly possible.

You might also like:

Number of loans vs. number of years using “since”.
http://blog.123notary.com/?p=19270

What types of loans do you know how to sign?
http://blog.123notary.com/?p=16712

A list of things you probably did not add to your notes section
http://blog.123notary.com/?p=22287

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October 2, 2019

SnapDocs – total number of signings vs. total documented

Filed under: Advertising — admin @ 11:18 pm

There is a common misunderstanding out there. I often ask notaries how many loans they have signed. I get mostly roundabout answers that just don’t give me anything to work with.

ME: How many loans have you signed?

NOTARY: You mean total? In my life?

ME: Yes, otherwise I would have specified a time period. Once again, how many loans have you signed?

NOTARY: Can’t you check on SnapDocs?

ME: I’m not on SnapDocs, I’m on the phone with you. Do you not know what your experience is?

NOTARY: I don’t keep track every day.

ME: Your # of loans signed on SnapDocs is not a total number but a number of loans you signed through their platform. Your total number might be far higher.

NOTARY: Oh, a few hundred.

ME: A few hundred could be anywhere from two hundred to nine hundred. Once again we are not getting any answer I can use to make an input on my form. Hmm.

NOTARY: Just say 250.

ME: Finally, after tugging on you 9x we get an answer. Thanks. Please fill in your notes too.

You might also like:

Your number of loans signed just went down?
http://blog.123notary.com/?p=21236

The evolution of American commerce and Snapdocs
http://blog.123notary.com/?p=22275

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April 5, 2013

Fake it until you make it with your number of signings.

We have many notaries on 123notary. Some are honest, others are clueless, a few are motivated, but most just want an easy ride. Recently, I have become aware, unpleasantly, that there is a small percentage of fakers.

We had one lady who claimed to have signed 2000 loans. When I asked her what type of loans she signed, she drew a blank. I immediately sensed that she didn’t know anything and was a fake signing agent. We had another who had signed 200 loans — allegedly who couldn’t name even a single loan type. I had to drag it out of him what the names of the documents were that he had notarized — and the answer sounded like he was reading a list from a journal, and not by memory. A sign of inexperience. We had a third gentleman who had signed 100 loans who didn’t know that the figure most commonly used to compare loans was the APR. How can he not know that?

The think you need to realize is that people who fake their number of signings do not get jobs. People who call them immediately sense that they are incompetent as notaries and shouldn’t be hired. 123notary is expert at presenting notaries to the public. But, if your presentation doesn’t match up to your oral skills, you will be standing in the unemployement line. Yes — present yourself well, but don’t fake it until you make it. You ruin your credibility and ours as well.

Rather than being dishonest, just evade the topic of how many signings you have done (if there are not that many) and talk about what you have done in terms of specifics. List loan types, or specific companies you have worked for. List documents you are intimate with. Specifics sell a lot more than generalities like “Lots of experience”, or “Professional and reliable”. People want real information, not unverifiable claims.

So, as Martin Lawrence used to say

Keep it real!!!

You might also like:

# of loans signed or number of years using “since”
http://blog.123notary.com/?p=19270

Everything you need to know about writing a great notes section
http://blog.123notary.com/?p=16074

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October 28, 2020

He took Jeremy’s advice and got new title companies

Filed under: Marketing Articles — admin @ 2:44 am

I am always pleased when I get positive feedback. A Notary in Northern California had a long pep talk and review session with me two years ago. After the pep talk he started studying a lot. He studied about 15 hours. I made him retake his certification test. I was tired of people who passed long time ago who were not sharp on their information any more. He failed his original recert test, but after the long period of studying got an A on the retake. He also redid his notes and started putting in some work to get reviews.

The result is that for the first time in years he started getting a lot of title company work. All of his extra consciousness, conscientiousness, and newly polished skills attracted more work on a tangible and also metaphysical basis. His old clients dried up for the most part due to the sluggishness in the industry. Without that new work, he would have been out of business. Thank God I believed in him and gave him a generous chunk of my time.

What do I have to do to get the rest of you to do some serious studying. Most of you think that studying is a joke, and that you don’t need to do it. But, to do well in this business you need to be serious and to be serious you need to study. Yes, you can learn on the job, but there are certain things you only learn from written materials in courses. Our certification keeps getting more and more cleaned up to the point that people are valuing it more and more. If you put some work in, you can benefit from having it. It is a lot of effort but worth it if you plan on being in business for the long run.

You might also like:

Your number of loans just went down?
http://blog.123notary.com/?p=21236

Do you invest in your notary business?
http://blog.123notary.com/?p=22129

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February 7, 2020

Marketing Article Resources

Filed under: Marketing Articles — admin @ 11:01 pm

Here are some of our better marketing related articles that have been
published. Many of these got buried in the list, so this is my way of
reviving them.

Index of best posts about Notary Marketing
http://blog.123notary.com/?p=20284

Compilation of posts about Notary Business Names
http://blog.123notary.com/?p=21760

Five things a notary can do worth $1000 per minute
http://blog.123notary.com/?p=20521

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

10 rules for negotiating notary fees
http://blog.123notary.com/?p=19620

Getting paid, a comprehensive timeline
http://blog.123notary.com/?p=22643

He took Jeremy’s advice and got new title companies
http://blog.123notary.com/?p=22277

A lot of information he knew but forgot about says on 123notary client
http://blog.123notary.com/?p=22225

Your number of loans signed just went down?
http://blog.123notary.com/?p=21236

Do you invest in your notary business?
http://blog.123notary.com/?p=22129

Why you should consider getting 123notary elite certified
http://blog.123notary.com/?p=20094

Does knowledge matter any more as a signing agent?
http://blog.123notary.com/?p=19887

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February 4, 2020

Cleaning up common mistakes in your profile’s notes section

Filed under: Your Notes Section — admin @ 10:56 pm

When I look over notes sections of our higher level members, I like to make suggestions that can help them appear in a more positive light to the users. There are a bunch of common mistakes people make. I want to go over those mistakes.

1. Real Estate Experience
It is common for those with Real Estate experience to claim that they have real estate experience the therefor they understand the documents. In real life, people who I quiz with Real Estate experience do not know their documents that well. If you want to prove knowledge, then please pass our certification test which is really hard. Another mistake people make is to put lots of information about their Real Estate career in the top of their notes section. This is a Notary directory, so please put notary achievements at the top of your listing and mention your Real Estate experience in the middle or bottom of your notes section as an additional point.

2. Mortgage Experience
Many of our members have some type of Mortgage experience. If you are a current Mortgage Broker, you might be seen as competition and people might not want to hire you. However, the mistake many Notaries name is to claim that they have “x” amount of years in the “Mortgage Industry.” They often do not disclose what job titles they had in the industry or what their tasks were. People who use our site reward those who give specifics and give you a clear idea of who you are, what you have done, and what you know how to do. Additionally, using the “x” number of years is a bad idea, because you might have a listing with us for ten or twenty years and you have to keep updating your # of years every year. It is easier to say, “Notary since 1986.” or “Mortgage Appraiser since 2009.” You could say, “I was a Mortgage Broker from 2004 to 2015.” which clears up when you did it, how long, and that you no longer do it which might com as a relief.

3. Business Experience
Many Notaries have run a business before. They put, “Former business owner.” In their notes. This is horrible. It doesn’t say what type of business you ran, what position you had, what your responsibilities were, or what time period you did it. Be specific and understand that the reader doesn’t know if you had a business collecting hub caps or if you ran a fortune 500 company. You need to specify!

4. Types of Loans
It is common for Notaries to say, “I know how to sign every type of loan.” This is bad, because there are so many types of financial packages that few notaries have signed them all. Just make a detailed list of the loans you have signed, i.e.: I have signed purchases, sales, refinances, FHA, VA, conventional, unconventional, conforming, modification, reverse mortgages, and debt consolidations. I suggest having another list of common documents that you have signed. If the user has one of the types of loans on your list, he is more likely to hire you than some other character who makes vague claims or no claims about their loan experience.

5. Number of Loans
Some Notaries who are smart keep their number of loans signed statistics up to date regularly. Others say that they have signed two hundred plus loans. Two hundred plus is not a number by the way. Two hundred is a number. Since the information is not date stamped, (hmm, perhaps I should add that as a feature to my directory) there is no way to know how accurate the information still is. Number of loans signed is a good indication of how much experience you have, and is much more helpful than how many years of experience you have. You might have one month of experience and have signed 200 loans, or you might have twenty years of experience only having signed one loan per year which would be 20 loans. Think about it.

6. Omitting to read through our thorough guides
123notary has published many point by point tutorials on how to write a good notes section, what buzzwords to add, which to omit, what to say and how to say it. By not spending at least two hours reading our comprehensive guides, taking notes, and writing a well organized and thorough notes section – you are losing business. We will even clean up your notes for free upon request, but we get very few requests.

7. Unique catchy phrases
It is hard to teach someone how to write a catchy phrase. I created some articles with the best phrases I could find. It takes time and thought to create a one liner. However, readers are so bored reading through notes sections that if you can write something spicy, they might like it, and they might call you first. So, put some time into thinking up something catchy to say, and see how people react. You might need to modify what you put at a later date.

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December 2, 2019

Lies and deceit that Notaries engage in

Filed under: Business Tips — admin @ 6:01 am

Oh, such drama — lies, deceit, treachery, and more. Yikes! Here are some things that Notaries BS about. See if you see your own behavior anywhere here and then fix it!

1. Experience
When I ask Notaries how many loans they have signed, the answer normally comes in years. That is a bait and switch. I ask one question I get an answer that is completely unrelated to the question. 16 years of notary experience doing one signing per year is not much which is why I want number of loans. But, when I ask a Notary on Monday how much experience they have and then again three months later, often the number goes down, not up. Doesn’t # of loans signed mathematically have to go up with experience? It is kind of like age, most people I know don’t get younger.

2. Familiarity with the docs
If you are so familiar, then why can’t you pass our certification test? You say that you are a Realtor and therefore you are familiar with loan documents, yet you can’t explain more than 20% of them. This is a snow job once again.

3. Bragging
If I ask a question, most Notaries have to answer the question and then insert a lot of unasked for additional information which just sounds cheap and cheesy. If you are from Wisconsin, I can understand cheesy, if you are French, then perhaps a Brie, and if you are from Nebraska I can understand corny. But, the rest of you have no excuse. Just answer questions as they were asked.

4. Saying you dropped the package.
Some Notaries claim to have dropped the package at one time when they really did not. Hmm.

5. Drama
Sometimes a borrower will be rude to the Notary and then the Notary will be rude back. When the complaint comes in, sometimes the Notary will discuss mainly all of the terrible things that the borrower did and not be honest about what they themselves did.

6. Certifications
Many Notaries who are not or who are no longer 123notary certified will say that they are in their profiles. Hmm. It’s hard to prove your 123notary certification when you don’t have the green icon, isn’t it?

7. Error Rate
Bragging about your 0% error rate is stupid, because anyone can claim it and there is no way to prove it. We all make mistakes. The same people who brag about their perfect performance are the ones who make spelling mistakes in their profile.

8. Vagueness about their Mortgage experience.
It is sometimes a bad thing to be a Mortgage Broker as that can indicate that you are a competitor. So, many just claim to have been in the Mortgage Industry for ten or twenty years. This is really beating around the bush. It is better to state what position you had or leave it out.

Summary
Notaries are notorious for snow jobs, smoke screens and all out blatant dishonesty. In a profession that is based on integrity this is really outlandish, but reality. Trying to pass yourself off as an expert when you know very little or hiding information about yourself is just not honest or straightforward. Very few Notaries can just stick to the facts, but those are the ones that buyers like. So, try to think of how they feel on the other side of the table.

You might also like:

When a title company lies to you
http://blog.123notary.com/?p=19349

Protecting yourself with a contract
http://blog.123notary.com/?p=2593

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March 20, 2018

Notary Marketing 102 — The Top of Your Notes

Filed under: Loan Signing 101 — admin @ 7:51 am

Return to the Notary Marketing 102 Notes Tutorial

.

1. TOP — Selling Points & Experience
A good notes section should start out by mentioning some quick points about why someone would want to hire you. Here are some points that do well in the top section:

.

Number of Loans Signed – Most Notaries hide behind their years of experience. But, the Title companies want to know how many loans first as years is not a definitive metric of how much actual experience you have. What if you signed ten loans per year for ten years, that is only 100 loans. If you have thirty or more years of experience, list it in a format such as: Notary since 1985.

Jail & Hospital Signings — Many people need service in unusual places, so if you are specializing in jails and hospitals, you should mention this at the top of your notes.

100 Mile Radius — In remote areas, people need service far from where you live. If you offer this service with a smile, you will attract a lot more business.

eSignings — Listing unusual services makes you look highly skilled, and will attract specific types of work.

Hours — If you are a 24/7 Notary or a night owl, let the world know this first, because a lot of people need help at night and the other Notaries probably don’t want to be bothered.

Languages — Spanish and Vietnamese are the most demanded languages. But, if you speak another language, put that up top so people will know right away. If you speak Spanish, it is better to claim to be “bilingual” as it carries positive cultural connotations.

Specific Experience — Mention specific types of financial packages or documents that you are accustomed to signing. If a client has that exact package they might be more likely to call you first.

Catchy Phrase — Sometimes a catchy phrase about yourself, your business or service can win the game. Often it is a one-liner that is artfully phrased and catches people’s attention. Don’t bore them with fluff, dazzle them with class!

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LINK: Buzzwords to avoid in your notes section
http://blog.123notary.com/?p=19054

LINK: What NOT to put at the top of your notes section
http://blog.123notary.com/?p=19056

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Examples:

EFFECTIVE
24/7 service; 8500 loans signed; last minute signings; Bilingual; Experienced with Modifications, eSignings, REO, Time Shares, Refinances, VA, FHA, 1sts, 2nds, and Helocs.

Commentary
The effective top of your notes section stresses time of availability, level of experience you can really put your finger on (# of loans is a better analytic than years because the reader could assume that you did very few loans per year for ten years which is not impressive.) “Last minute signings” is a great phrase because many notaries do not like to be bothered at the last minute. Unusual types of financial packages are also good to list and this section lists ten types of packages. I would stop at twelve types of packages per paragraph to avoid overload.

HORRIBLE
I have been a notary for twelve years and know my way around the business. I am responsible and know everything I need to know. NNA certified.

Commentary
The horrible top of your notes section commentary lists years which is bad because you don’t know what quantity of actual work was done per year. There is some bragging and self-promotion which I called “inexpensively bought credibility” which carries no weight because it is self-verified credibility. Then there is the NNA certification which is not a selling feature as almost all Notaries on 123notary are NNA Certified. You have to mention what makes you different and better, rather than what makes you average.

.

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March 13, 2017

Buzzwords to avoid in your notes section

Filed under: Your Notes Section — admin @ 7:19 am

Some Notaries have mastered the art of writing an amazing notes section while others resort to cheap imitations. Using the wrong buzz words can backfire on you and I have seen this happen many times. A good notes section is about being unique and informative and not about making baseless claims.

Responsible
Don’t be reponsible — whatever you do. Show that you are responsible, but don’t claim it. Make them say how responsible you are in your review page. You will get less clicks to your listing if you claim to be responsible.

Dependable
Claiming to be dependable is as bad as claiming to be responsible. Just don’t!

Error-Free
It sounds too good to be true if you have signed 2000 error-free signings. Even if you claim 99.5% accuracy, nobody will believe it. Save it for the birds. You can’t prove it.

Detail-Oriented
The most sloppy people write that they are detail-oriented in their notes. This claim almost works against you.

Punctual
Prove it to your customers, but don’t claim it in your notes. This word just takes up space.

Professional
It is not bad to claim to be professional, but it doesn’t make it true either. This is more of a neutral non-buzz word. It won’t help you.

Modest
We use the word modest in our tutorial. But, don’t boast of being modest. Just be modest — or don’t just be modes.

Experienced
This is a neutral word, but it takes up space. It is better to say how experienced. Number of years is not as useful as number of loans and what types of loans. Be specific about your experience.

Personable
It is good to be friendly, but you need to back this up with some professional experience as a waitress or customer service experience. Make it sound believable and something people can put their finger on.

Flexible Schedule
Tell us your hours instead of saying flexible. Be specific.

I have a mentor
If you have not signed any loans, but your mentor is an expert, tell us how we can contact your mentor to hire them instead of you. Please keep the notes section about you and what you do, will do or have done.

You might also like:

Clarifying vague claims in your notes section
http://blog.123notary.com/?p=4675

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

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November 18, 2013

10 quick changes to your notes that double your calls!

I have been poking around and seeing how the newer listings are performing. Basically, it is bizarre. Some are getting clicks up the yazoo, while others get one click per week. So, I decided to take a closer look and see what is going on.

Obviously, notaries with reviews get tons more work simply because they have credibility from 3rd parties. But, brand new listings don’t have any reviews, so the only thing that makes them different is their NOTES section. So, what did I notice? Many notaries refuse to write a notes section, so I have to make something up for them. I write stuff like: I am reliable, motivated, and personable. These wishy-washy adjectives mean nothing to me, but I wonder what they mean to the browsers on our site. The answer is that they mean something alright! Worse! The ones with nonsense claims using a string of adjectives and commas are getting next to no clicks! So, what works and what doesn’t. The good, the bad and the ugly.

(1) Adjectives: BAD
Example: Reliable, personable, friendly, accurate, detail oriented

Result: Will get you far below average clicks just because you are saying nothing about yourself that sounds REAL to the reader.

(2) Years of experience: So-So
The number doesn’t reflect what you have actually done. Having many years of experience doesn’t count against you, but it also doesn’t count for you.

(3) NNA certification: So-So
Result: Generally, those who claim to be NNA certified do no better than the average notary. If you average it out, those who claim to be NNA certified do oh so slightly better than the average notes section of other newbies. BTW, 90% of notaries on 123notary are NNA certified, so by claiming it on your profile you might as well say, “I am no different than 90% of the other notaries on this site”

(4) Real Estate Agent: So-So
To me this is a waste of space. Those with Real Estate backgrounds fail to realize that despite their self-promoting claims, they really don’t understand the loan documents at all unless they have really studied for at least five hours from a loan signing course. It is not a selling feature because people want to hire you as a notary, and not to sell their house!

(5) Languages: Good
I encourage people to list their language first, before stating anything else. Fluent Spanish; Conversational Cambodian; Some Portuguese. In your notes section you can say how well you speak the language, but NOT in the language field which only accepts the name of the language. Those who put their language skills up front got more clicks, but nothing earthshaking.

(6) Radiuses: Very good
Example: 100 mile radius; or; Travel above 20 miles is charged an extra fee.
The notaries who listed how far they went in a clear and non-verbose way did better on clicks. EVEN if you have restrictions about how far you will go for a charge, the fact that you will go far away means a lot to the readers.

(7) Terms and Conditions: Good
Even if you have extra fees, or large charges, people like getting the facts. They are reading your profile for facts, not fluff.

(8) # of loans: Good
The number of years you have been in business says very little. But, the number of loans says a lot more. If you have done 1000 loans, you might still be ignorant of a lot of what you need to know, but at least you can measure your experience.

(9) Last minute signings: Good
Notaries who do last minute signings got more clicks. Nothing amazing, but they got a lot more jobs as well. Clicks and jobs are not proportional. When it comes down to getting a job assigned, you need someone who will jump when you say jump.

(10) Minimums: Good
Minimums are constrictive, but show that you are professional and mean serious business. We found only three examples of people with minimums. One did a lot better than average while the other two did average. It doesn’t seem to hurt to have a minimum.

Tweets:
(1) Notaries with reviews get tons more work simply because they have credibility from 3rd parties.

(2) Make your notes sound real and believable and you’ll get more clicks. That’s a fact. P.S. – They’re reading your profile for facts, not fluff.

(3) Listing your language skills can help get more clicks.

(4) Clearly stating how far you’ll travel is very good for your business

(5) The number of years you’ve been in business isn’t as important as the number of loans.

You might also like:

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

2014 Excerpts from great notes sections
http://blog.123notary.com/?p=13613

How many financial packages do you mention in your notes?
http://blog.123notary.com/?p=19997

Clarifying vague claims in your notes section
http://blog.123notary.com/?p=4675

Notary Marketing 102 – your notes section
http://blog.123notary.com/?p=19788

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