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February 8, 2016

Snapdocs, this is what we’ve learned about their Notaries

I recently visited Snapdocs to see how good their Notaries are. I called a dozen or so to sort of dip my toe in the water so to speak. Here are some quick facts based on my experience:

1. Snapdocs mostly brand new Notaries. New Notaries are often very enthusiastic and excited about learning.

2. The # of signings listed on Snapdocs is not an accurate number. It reflects how many loans were signed through their affiliation with Snapdocs and not in total.

3. Many of the numbers I called on Snapdocs were disconnected

4. Many of the Notaries on Snapdocs do not answer their phone.

5. Most of the Notaries on Snapdocs are not listed on other Notary directories which is refreshing.

6. Information on profiles on Snapdocs is very limited

7. Snapdocs has a very good document downloading system and we’ve heard they have a good loan assignment dispatch system as well.

8. Snapdocs is very popular and has thousands of Notaries on their site which is unusual for such a new notary directory (except for the new directories that copied all of our listings and then went out of business.)

I don’t know if I would recommend for or against Snapdocs, but they are the only Notary directory that has caught on since 123notary became popular in 2002 — and that is exciting! Let’s see where their newly found success takes them.

You might also like:

More on Snapdocs, the Uber of the Notary industry
http://blog.123notary.com/?p=16236

Has anyone used Snapdocs?
http://blog.123notary.com/?p=15831

State of the Notary Industry Union Address
http://blog.123notary.com/?p=16244

October Signing Company Gossip
http://blog.123notary.com/?p=15327

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January 4, 2016

I just got two jobs & they said they found me on 123notary, what now?

Be all that you can be!
Congratulations and thanks for enlisting! I am so happy when newcomers get lots of work from our directory. We work night and day to make our notary directory great! But, what now? The answer is that listings need to be all that they can be. It’s just like the army without the bullets. But, we have basic training.

Inspect your listing. There are several things you need to do before you clean your gun or your stamp.

1. Ask for help with your notes section.
We can’t write it for you, but if you write something, we can critique it. A good notes section with specifics and some unique information about you will really draw people in.

2. Pass our certification test.
People who pass our test not only get more work, but get slightly more compensation per signing and have more opportunities to move up the list on 123notary.com. You will need to study, but the knowledge you gain you keep for the rest of your life!

3. Get a few reviews
We value reviews so much that we call hundreds of people per month to remind them of how important it is to get reviews from strangers. On any site that has reviews such as Yelp, Travelocity, etc., the people with the most reviews get the most work, so start asking for reviews and ask us for help if you encounter any trouble.

4. Move up in the ranks
After you have passed our signingagent test and have two reviews, it is time to upgrade and join the big leagues or as we call it, “Special Forces.” At least try to get a promotion so you can pull rank on someone.

5. Stay out of trouble
No notary lasts forever. But, we have had many last for more than a decade on our site. Ken got promoted to General as he writes great blog articles and is a source of knowledge and inspiration. However, a few others had a dishonorable discharge. You still need to login to your listing every 120 days, otherwise you could get in a little trouble with us. Maintain your listing regularly, shine your boots (or shoes) and see if you take your seal apart and put it back together in less than 85 seconds.

6. PTSD
One Notary got PTSD from having borrowers yell at him too much about the APR. It is better to call the borrower up and go over the major figures before going into combat. And as always — ask for backup if you need any!

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You might also like:

Getting the best notary jobs
http://blog.123notary.com/?p=9273

The art of the decline to new jobs
http://blog.123notary.com/?p=15783

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August 17, 2015

$40 for a signing 72 miles away?

I read the notary forums regularly. Not every day, but I go through them thoroughly every so often. One notary was offered $40 for a signing 72 miles away. I think I have heard everything now. Don’t these signing companies bother to use mapquest or Google directions to see how far a signing is before making an offer? Do they expect notaries to drive all over kingdom come for free?

They know that notaries are desperate.
Perhaps they are counting on the fact that business is really slow and that there are many desperate notaries out there. But, as desperate as you might be, your car expenses to do a 144 mile round trip are not for free. You use your tires, breaks, motor, gas, oil, and more. Your car won’t last forever, and you need to charge for mileage. How much is up to you unless your state restricts this (and nine states do even though I feel that is not constitutional.)

Stop Bothering Notaries!
Putting aside how unfair the offer is, I think that the bigger issue is that signing companies bother notaries with these petty offers. Notary forums are filled with complaints of this sort. It is a waste of the notary’s time and patience.

Minimum Wage for Notaries?
Perhaps the notary industry should have some type of minimum wage. No matter how new or unskilled the notary is, they get 50 cents per mile traveled plus 25 cents per page fax back and at least a certain amount for signings with under 100 pages per set of documents. I don’t know what a fair minimum is. If you set the minimum too high, then newbies will simply not get used unless the signing company is desperate.

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You might also like:

VA signings for $85 with 200 pages?
http://blog.123notary.com/?p=15879

$30 loan signings. Is it worth it even in the best of circumstances?
http://blog.123notary.com/?p=10456

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July 20, 2015

Getting on board with signing & title companies

At 123notary.com we come into contact with a lot of newer notaries. Unfortunately, few of them ask for advice, and few of them do the right things. Most are just either confused or not that interested in really making their notary career work. So, what should new signing agents do?

Get on board! But, with whom?

(1) Advertise…
First of all, you need to be seen. Advertise on the major notary directories like 123notary, Notary Rotary, Notary Cafe, and Signingagent.com
If people can’t find you, they can’t use you

(2) Pass at least three certification tests.
We lecture people all the time about this, but few budge an inch. Get certified by ALL companies who you intend to advertise with in the long run. Notary2Pro also offers notary training although they do not have a notary directory as far as I know, and their training is one of the best. Don’t be afraid to get certified three or four times. You learn more each time you study and test. You also prove yourself more. If you want people to respect your knowledge, stop fighting it and just pass everyone’s test. For a professional notary, this shouldn’t be a big deal and it doesn’t cost that much either.

(3) Get on board with signing companies.
Most beginner notaries want to make big bucks working for high paying Title companies. Unfortunately, it doesn’t work like this. Title companies like to hire seasoned pros. You are an unseasoned non-pro unless you are from Southern Louisiana in which case you might be seasoned (Cajun perhaps.) But, that’s the wrong kind of seasoned in the Notary business. Work for low-ball signing companies. Work for the companies that everyone is complaining about on the boards. Make sure they pay their notaries, but work for the annoying ones. We compiled a list of signing companies who will hire beginners. I strongly recommend getting on board with them as they can jump start your career and get your phone ringing.

You can also look at our list of signing companies and start contacting them one by one. Not all of them specialize in hiring beginners, but you can talk to them. Most of them will have some sort of a contract you will have to sign. They might want you to fill out forms, submit your E&O, Bond, and some other information too. Don’t send this to us. Notaries mistake us for a signign company daily, and we throw out all of the useless information they send us. We don’t want your E&O, we just want your money… (and your address, hours of operation, county, additional counties, two or more paragraphs of notes about your service, # of loans signed, # of RAM of your laserprinter, etc.)

As a new notary, if you follow these three easy steps, your business will get jump started. You will go from zero jobs per month to dozens overnight. Yes, it might take four months to get on a 50-100 signing company databases, and it might take some bugging them to get your first job. But, do it. People who listen to 123notary tend to do a lot better than those who are either too lazy, or too argumentative to listen. Follow our proven path to success and reap the benefits! You won’t get rich, but at least you’ll be making a huge supplement to your income!

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Signing Companies That Hire Beginners
http://blog.123notary.com/?p=7059

Low Ball Signing Companies
http://blog.123notary.com/?p=745

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July 1, 2015

I signed up with 200 companies only to get work once or twice

It is common for Notaries to be signed up with dozens of signing services / notary services. We recommend that you sign up with as many notary services as you can. But, being signed up with them doesn’t equal getting used. There is some secret magic in getting used. You can’t get used if you are not signed up, so do the signing up part as early as possible in your Notary career. We recommend starting your career getting signed up with at least 50 companies and then do a few more in the beginning of the month every month. Since business is normally slow in the beginning of the month, that is a good time to market yourself and make quick calls to companies who you haven’t heard from for a while.

The Secret of Getting Used
I remember long time ago I was signed up with hundreds of signing companies. Not all of them used me. Signing Companies are like humans. We get in the habit of going to certain restaurants which become our regular spots. I go to our local Ramen place all the time for noodle soup and go to another spot for Kabobs. Sure, there are thousands of restaurants in Los Angeles, but I tend to go to seven or eight on a regular basis and once in a while to others. You need to catch the attention of signing companies to get used.

Catching Their Attention
If a signing company you have never heard of offers you a job that is too far away, should you decline because it is too far? If you have time in your schedule, taking that call might get you in their good graces. You got them out of a bind, and they might remember you for that. Other ways to catch people’s attention is to personally pop in their office during the beginning of the month when things are slow. If you live near Orange County, California it will be easy to have access to dozens of signing companies. There are also Title companies all throughout our nation that you can visit. Giving companies quick calls and letting them know you are available and happy to work for them helps too. You need to stick in their head, so bugging them intermittantly is a sound strategy!

Doing a Good Job
If a new signing company uses you, that means their favorite person in your area is either busy, on vacation, moved, died, or screwed up. It is your job to get in that #1 or #2 spot in their database during this brief window in time. When they call you, you need to be very agreeable and do whatever they say. Don’t complain if there are too many pages, fax backs, or long drives. Just do the job with a smile, and they will remember you next time. I would not start trying to charge them more or have conditions until the fourth job.

Invoice Promptly
Many Notaries get into trouble because they don’t invoice fast enough. Invoice within 24 hours of completing the job and invoice with exactly the information the company wants. Then invoice again at the 30 day mark on a weekly basis until paid. Other than that — good luck!

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May 11, 2015

Here is an easy way to make $4000 more per year

Most notaries are complaining that there is not enough work to go around. They are right — there isn’t. However, there are certain people who get most of the work when there is work. The trick is to become one of those people. The listings that get the most work have a few reviews from satisfied clients, a great notes section, a company name, high placement, and last but not least — 123notary certification.

But, I don’t “Need” your certification. I’m already “certified!”
Unfortunately for you, the people who use our site do not reward notaries for being NNA certified. This is not my decision, it is theirs. NNA certified notaries on 123notary get no more or no less business than any of our other notaries. However, those certified by 123notary get 78% more clicks and more than double (2.5x) the new jobs (generated from our site) than those who aren’t. More than double sounds good to me.

From 3 jobs per week to 3 jobs per day
A few years ago when the economy was better, one notary raved to us that the minute he passed our certification test, he went from getting three jobs per week to three jobs per day. That is phenomenal, and a true story. His luck was considerably better than most other notaries, but statistically, the other notaries did quite well too.

15-100 jobs a year is average
Although the industry is slow, notaries with a p#10 preferential spot on 123notary get around 15-100 jobs per year based on people who we talk to in those positions. Those who get less than that either have already dropped out or will soon drop out. Consider that you are on the low end of the totempole getting 15 jobs a year and our certification helps you get 36 jobs per year. You would be making an additional $2000 per year as a result of your two hours of effort studying and taking our test. That is $1000 per hour assuming you drop out after a single year.

How would the average notary benefit from 123notary certification?
Let’s assume that the average notary stays on 123notary for three years which is somewhat true. The actual number of years for paying listings is around that level although free listings sometimes get removed prematurely if they have bad stats. Let’s say that our average uncertified notary gets 30 jobs per year from our site. Getting certified would raise that total statistically to 75 jobs which is 45 additional jobs which would account for around $4000 extra income in a year. So, multiply three years by $4000 and you get $12000.

Your time is worth $6000 per hour studying for our cert test.
Over the life of your career, the average notary would get $12,000 more income as a result of passing our test which takes about two hours in study time, plus a 6.5 minute online test. Two hours of your time will net you $12,000 in the next several years. It is like a goose that lays golden eggs.

But, you are busy.
What else are you doing that is more important? Many notaries are too busy to do something worth $6000 per hour and get offended when I mention that what they are doing “might” be slightly less important or valuable than studying for our test. What are you doing and what is the value of that work?

Studying for our test: $6000 per hour in long term financial benefit (before expenses)
Doing a notary job: $15-40 per hour (after expenses)
Daydreaming: Zero
Going to a birthday party: Zero
Cleaning house: Zero
Browsing Facebook: Zero
Getting a neck tattoo: Varies

The bottom line is that you clutter your life with tasks which are not optimally valuable, so when an important task needs to be done, you simply don’t have time. My suggestion is that you schedule your other work around your important tasks, rather than putting off the important tasks, otherwise you’ll never get ahead. Schedule your study time in your calendar, make sure your passwords work, and just do it. It might be safer to schedule three non-consecutive days just in case you need more time or have technical difficulties.

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You might also like:

Elite certification will benefit you for the rest of your life
http://blog.123notary.com/?p=20770

Compilation of certification posts
http://blog.123notary.com/?p=16264

NNA signers who failed our test
http://blog.123notary.com/?p=892

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January 19, 2015

What’s the difference between a listing getting 16 clicks/month & 100+

Most notaries just think that a listing is a listing. They think that if they are listed on 123notary, that something wonderful will happen, but if it doesn’t, that’s our fault. Nothing is further from the truth. Some listings get a monopoly on clicks even if they are far down the list simply because they stand out and have quality information. Let’s get more specific.

Go and get some Reviews
We’ve been telling notaries for years now that they need to get reviews. If you were searching for a notary, a restaurant, or a bus tour of San Francisco, wouldn’t you read the reviews? If you were smart you sure would, otherwise you would waste your time and money on a service that was far from being the best. Put yourself in the position of the customer looking for a notary. You know you are good, and therefore you don’t think you need reviews, right? Or perhaps you are too shy to ask for fear of offending your clients who might think it is inappropriate. If you are appropriate, you will be sitting home all alone every Saturday night without a date so to speak, because you didn’t ask anyone out of fear of rejection or being inappropriate. You will lose at least half your potential calls if you don’t have reviews, so go and ask for some. Email them a link to your review page after you call them and ask too, so they will be able to find the review page.

Notes – be unique
Most notaries write very boring notes sections. If you have read 30,000 notes sections like I have, they all begin to look like they were written by the same person. They all mention E&O insurance, how responsible and error-free your work is, and how people-oriented you are. People are tired of hearing this. Yes, it is pertinent information, but start your notes out with something specific and unique. Read what the top notaries are writing in the various metros across our great nation to get ideas. We have written, and will continue to write articles on how to write a great notes section, so please read those, and think about what specific types of skills you have that are worth mentioning, and what is different about how you do your work.

Certification – stop complaining and just do it!
But, I don’t NEED another certification. I’m already “certified,” she said. I’ve heard this thousands of times. It is true that NNA’s new certification is somewhat necessary for inexperienced notaries to get work these days. However, those on 123notary who don’t have our certification icon next to their name lose more than half of the jobs they would have gotten if they had our certification. If you are so smart that you don’t need to take our test, then the test should be a breeze, so why complain about taking a wimpy test? Just do it! Pass it and get it over with. We only require notaries to pass our test once in their career.

Company names make you look professional
Having a company name won’t revolutionize your business, but it will make you look more professional and does attract about 17% more calls. Do it legally please and register with your county clerk.

Being higher on the list at a price you can afford
123notary makes its money by selling high placements. Being high on the list really does help get not only more work, but the cream of the crop of the jobs. The high paying companies start at the top and assume that those higher on 123notary are higher class notaries who know their stuff which is generally true (but, not always.) The companies that go down the list as a matter of habit are generally low-ballers. Sure, they might hire you, but do you really want $75 to print out two sets of documents at 150 pages per set, do fax-backs, and then find out that your job got cancelled after you printed everything out? We understand that not everyone can afford to be #1 on the list. But, upgrading to a preferential or a p#13 can make a big difference in the performance of your listing, and you can email us for a quote. P#10’s and p#13’s will not break your bank, but are a great intermediary step in moving up our list!

Answer your phone
Last, but not least — answer your phone. Many notaries have a policy of not answering their phones during a signing. If we call you to remind you about your renewal, or to offer you the #1 spot, and you don’t answer your phone, guess what happens? We don’t call a second time! You snooze you lose. Signing companies have a list of twenty notaries to call for each job opening. If you don’t answer your phone out of consideration for those who hired you, you will lose out on your next job of the day, or tomorrow’s job. Each phone call you don’t answer could cost you $20 as one in five is likely to be a serious offer. Do the math, think about it, but if the phone rings while you’re thinking about it — then answer your phone.

You might also like:

What to write in your notes section
http://blog.123notary.com/?p=6651

10 quick changes to your notes that double your calls
http://blog.123notary.com/?p=4499

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November 10, 2014

Is having an NNA background check really necessary to get work?

Filed under: Marketing Articles — Tags: — admin @ 7:22 am

There is not enough work for signing agents these days. We have heard that in the last month or two it got a little better, but this is the worst the mortgage business has seen in seventeen years. To be a CSS, you need a yearly background check. But, it is expensive, and many feel that it is unclear if they really need this to get work.

What does the NNA background check query?
Social Security number trace
County criminal court records
Federal criminal records
Statewide criminal records
Nationwide criminal database
Motor vehicle records
National sex offender database
USA Patriot Act lists
Office of foreign assets lists

But, I’m already background checked through my state!
Although California background screens notaries when they apply for a notary commission, this is only done once every four years. Additionally, the standards for working in the finance industry are higher than those for becoming a notary, and the state background checks don’t check as many sources of information as the signing agent background check does.

Sharing Personal Information?
Another question is whether the NNA or other testing agencies will be sharing your background information with financial institutions or others and whether or not this is legal. I do not have detailed information on this matter. However, the background check is pass fail, and some notaries are claiming that the only information that will be shared is if you passed or failed, and not your personal information.

On NotaryRotary, one notary claimed on May 26th, that before a background check can be done — you have to agree that NNA or BGO may share a detailed report of your background screening with any institutions that issue a written request. So, it remains fuzzy as to how much of your personal information can be shared. Another notary claims that her social security number was not shared, but that her Driver License information was.

Do you really need it?
I read many Linked In discussions on this topic and learned that it is becoming increasingly necessary to be background checked to get work. The requirement is taking effect little by little instead of all at once. Another claims that it is the NNA background check that many companies are looking for and background checks by other agencies are not being accepted nearly as much. One notary claims that NNA background checks are a cost of doing business at the moment which cannot be circumvented. One long time notary claimed that he did just fine without the background check, but his point of view is in the minority at this time.

Summary
Although I personally feel that yearly certifications and annual background checks are overkill, it appears that many companies are requiring this, and that more will soon follow suit. To me, a very thorough background check once in four years is plenty. The chance that you will suddenly become a freelancer working for Al-Qaeda in the middle of your notary term is slim. And the chance that you will suddenly engage in Mortgage fraud is also slim. We have only heard of two notaries out of millions that have been convicted of any serious frauds involving jail time in the last decade.

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Do you have to be a CSS to get work these days?
http://blog.123notary.com/?p=8914

Background Screening for notaries?
http://blog.123notary.com/?p=2418

Can a notary perform a marriage?
http://blog.123notary.com/?p=1891

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September 19, 2014

How to become a successful mobile notary from scratch

Anyone can become a successful mobile notary. The field is wide open. On the other hand, since it is so easy to become a mobile notary, many people do it which causes a lot of low priced competition. However, those who are very good at this profession seem to do well with it even in bad times. As of 2014, business is slow, but you can still have a nice part time income doing mobile notary work. Additionally, eventually the industry will pick up, and you might find yourself earning more money than you expected!

Step 1. Become a Notary
If you are not a notary, you can easily become one. It is a bit harder in CA, NY, LA, and FL where there are examinations, but talk to your state notary division about how you can become a notary for your state.

Step 2. Learn the ropes: Jail, Hospital & Mortgage Signings
Being a mobile notary is more than just hauling your stamp around with you in your car. You need to know how to handle typical situations that mobile notaries have to deal with. Mobile notaries who do well typically are experts at jail signings, hospital signings, and loan signings. Notaries who work in an office don’t need to know much about jail signings, because inmates can’t come to you, and neither can those with an IV tube stuck up their arm. But, if you are on the road, these are situations you have to know about. There are many identification and communication issues associated with jail and hospital signings that can get you in trouble if you don’t know. On the other hand, you can make a huge travel fee doing these types of specialized mobile notary tasks that the other notaries don’t know how to do (or want to.)

Mortgage signings
Signing loans can earn you big bucks. Signers make anywhere from $50 to $150 per signing. Fees fluctuate with the market and depend on who you are doing business with and how good you are. If you have a lot of experience and have many loyal contacts, you can set your minimum fee at $100 or $125 per loan signing if you are any good. You will need to know some basic Mortgage terms, and know the basics about 10-20 basic documents. You need to know where to look for the Rate, APR, prepayment penalty, when the first payment is due, where the fees are, and other basic information. You need to know how to handle name variations, initialing and borrower objections to problems in the loan. You need to know who to call when a loan signing is on the rocks. Signing loans is not rocket science, but there are concepts you need to Master.

Take our course!
http://www.123notary.com/loan_signing_courses.html
How can you learn about all of these complicated and scary types of signings? 123notary offers a comprehensive loan signing course that covers all of these issues in detail. Additionally, you can get free detailed information in our blog about all of these topics. Just browse around the categories on the right and read to your heart’s content!

Step 3: Active Marketing
Getting work as a mobile notary is a bit hard at first, but you can do it. Contact a dozen or more signing & title companies each week and get on their list. They will want copies of various types of information and a signed contract, so ask them what they want, and give it to them. You can also give your business card out to local nursing homes, hospitals, Real Estate offices, law offices and anyone else you can think of who might need a mobile notary.

Step 4: Passive Marketing
Advertising on the major directories is a good practice. Notaries often ask on Linked In which directory they should join. My standard answer is to join all of them, but not necessarily to pay for all of them. The strongest players in 2014 are 123notary.com, NotaryRotary, NotaryCafe, and SigningAgent.com lost a lot of steam recently, but is still in the game. If you join other directories, I don’t recommend paying for them as they don’t have a good track record. You can go on Linked In to research what the notaries say are the better notary directories too for an unbiased point of view. Hard copy yellow pages for your local area may or may not get you work — it is worth a try if you are serious though.

Being listed on the big directories is not enough. You need to maintain your listing like a pro. Fortunately for you, I am here to offer you free mentoring by email, so don’t panic! You need a well written notes section, a company name helps, reviews from your satisfied clients, and try to pass as many certifications as you can.

Step 5: Who to get certified by?
My rule is that you get certified by every loan signing directory that you pay to advertise with — even if that means that you get certified five times. I am currently recommending:

(1) NNA’s certification as it is an industry standard
(2) 123notary’s certification if you get paid advertising with us as notaries who get this get 2.5x the work from our directory
(3) notary2pro’s certification (although not an industry standard) is very high quality, they offer hand holding, and the learning you will get from it justifies the cost.

Step 6: Screen companies you work for
Many signing agents drop out because they worked for the wrong companies, didn’t get paid, and suffered financially. Don’t let this happen to you! Use our list of signing companies (which includes reviews) and avoid working for signing companies with a high ratio of negative reviews. Additionally, don’t do too many jobs for a particular company until they have paid you for previous jobs. Decide ahead of time how much credit you are going to give them and don’t let them run up a bill beyond your limit.

Step 7: Become an expert at scheduling and negotiating
You need to be constantly refining your skills to do well in this business. Although there is a lot of competition, few of them have refinement. Scheduling is a hard task, and you need to juggle when the e-Documents are supposed to come, when your signing is, and when the next signing is. e-Documents don’t always come on time, so learn to juggle well. Negotiating good fees is also an art form, so pay attention to our blog articles as from time to time we have articles about how to negotiate.

Step 8: Get a high spot on 123notary
We make our money selling high spots on our directory. We generally discourage people from getting a high spot until they have passed our certification test and have at least a review or two. But, if you are serious and want to get ahead, call us and ask how you can get a high placement in your area. We are often very flexible and offer six month trials to those just starting out. The Title & Escrow companies who use our site know that those who purchase high spots on our directory are serious, and those notaries generally get a lot more quality jobs from our site than those with low spots.

Professional backgrounds that help
If you have a background in Mortgage, Escrow, Loan Origination, or Lending, this can really help you do better in the mobile notary business as you will be working a lot with Mortgage documents. However, don’t fool yourself into thinking you know more than you know. Many Mortgage Brokers assure me that they know their stuff and don’t need my test. When I ask them simple loan signing questions over the phone, they can only answer half of the easy ones. Go back and study and master the art of the signing. Your background does help you, but your over-confident attitude can really ruin your career. Additionally, it is very different being on the Notary side of the table than it is being on the Lender or Broker side of the table. Try to learn this profession from out point of view.

Real Estate backgrounds do not help as much as Real Estate Brokers claim. You are not anywhere near as familiar with the documents as you claim. As a matter of fact, those with Real Estate experience cannot answer simple loan signing questions any better than those with no Mortgage or Real Estate experience. Approach this profession as a beginner and learn the ropes one by one. The people skills you learn from being a Realtor on the other hand, can really help you. General business skills and being businesslike help more than any technical knowledge you may have acquired in your former professional life.

Don’t be afraid to ask if you need help
And as always, 123notary is there to help! If you have questions, don’t be afraid to ask!

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Notary Marketing 102
http://blog.123notary.com/?p=19774

20 stories about animals at signings
http://blog.123notary.com/?p=3074

Best marketing resources for Notaries
http://blog.123notary.com/?p=16322

Beginner Notaries 103 reading list for new notaries
http://blog.123notary.com/?p=21120

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August 11, 2014

What is your MONTHLY notary marketing plan?

What is your marketing plan? Do you have one? Many people are helter-skelter in their approach to notary marketing. Here are some things to consider:

(1) Market to local title companies, nationwide, and signing companies that have reasonable reputations
(2) Market on a regular basis. If you are starting out, you will spend more time marketing and less time working. But, as you gain regular clients, you will have less time to market. Marketing is a dish best served hot, and best done while business is slow, which generally means in the beginning of the month.
(3) Marketing means gaining new contacts and getting on their database, but also means giving a call every two months to companies who have you on their database that didn’t call you recently.
(4) Making your listing all that it can be helps a lot too. That is passive marketing as opposed to points one, two and three which are active marketing (pounding on doors or phones as the case may be.) A good listing should have 123notary certification, a unique and informative notes section (ask for help,) and reviews from satisfied clients.
(5) Marketing plans should be based on monthly tasks that you are going to do to market yourself. Decide ahead of time how many companies you will contact every month, how many touching base calls you will make, and how many minutes to spend on your listings.

Remember, my most important point about marketing is that it needs to be regular. As newbies, it is easy to think that you do your marketing once, and then you are done. It is easy to think that you get in 200 company databases, create a handful of internet directory listings and you are done. Not true. You have to keep getting on new databases of signing/Title companies, refresh existing relationships with courtesy calls, and keep refining your listing.

People think that their listing is “good enough.” This complacency leads to mediocre results. Take a look at your notes section every few months. I bet there are more unique and interesting things you can say about yourself. Most people cannot think of anything unique to say. So, keep going back to your listing. Writing a notes section is like Twitter in more ways than you think. If you post something blah on Twitter, people will not notice it because they see hundreds of tweets per day. To gain their attention and get them to favorite or retweet your tweet, you have to stand out, and in a positive way. Your notes section should “pop,” and grab people’s attention. It should have facts, but also be unique and have pizzazz. That is not easy to do, so keep working on it.

You are never done with marketing. Marketing is something you need a MONTHLY schedule and plan to tackle. What is your monthly marketing plan?

Tweets:
(1) Notary Marketing efforts need to be continuing. You don’t just market for a month and then expect results.
(2) Notary Marketing needs to be something done every month. It never ends as you always need new clients!

You might also like:

How do you let people know you are a notary?
http://blog.123notary.com/?p=1936

Which tasks can you do which are worth $1000 per minute?
http://blog.123notary.com/?p=4113

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