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July 1, 2015

I signed up with 200 companies only to get work once or twice

It is common for Notaries to be signed up with dozens of signing services / notary services. We recommend that you sign up with as many notary services as you can. But, being signed up with them doesn’t equal getting used. There is some secret magic in getting used. You can’t get used if you are not signed up, so do the signing up part as early as possible in your Notary career. We recommend starting your career getting signed up with at least 50 companies and then do a few more in the beginning of the month every month. Since business is normally slow in the beginning of the month, that is a good time to market yourself and make quick calls to companies who you haven’t heard from for a while.

The Secret of Getting Used
I remember long time ago I was signed up with hundreds of signing companies. Not all of them used me. Signing Companies are like humans. We get in the habit of going to certain restaurants which become our regular spots. I go to our local Ramen place all the time for noodle soup and go to another spot for Kabobs. Sure, there are thousands of restaurants in Los Angeles, but I tend to go to seven or eight on a regular basis and once in a while to others. You need to catch the attention of signing companies to get used.

Catching Their Attention
If a signing company you have never heard of offers you a job that is too far away, should you decline because it is too far? If you have time in your schedule, taking that call might get you in their good graces. You got them out of a bind, and they might remember you for that. Other ways to catch people’s attention is to personally pop in their office during the beginning of the month when things are slow. If you live near Orange County, California it will be easy to have access to dozens of signing companies. There are also Title companies all throughout our nation that you can visit. Giving companies quick calls and letting them know you are available and happy to work for them helps too. You need to stick in their head, so bugging them intermittantly is a sound strategy!

Doing a Good Job
If a new signing company uses you, that means their favorite person in your area is either busy, on vacation, moved, died, or screwed up. It is your job to get in that #1 or #2 spot in their database during this brief window in time. When they call you, you need to be very agreeable and do whatever they say. Don’t complain if there are too many pages, fax backs, or long drives. Just do the job with a smile, and they will remember you next time. I would not start trying to charge them more or have conditions until the fourth job.

Invoice Promptly
Many Notaries get into trouble because they don’t invoice fast enough. Invoice within 24 hours of completing the job and invoice with exactly the information the company wants. Then invoice again at the 30 day mark on a weekly basis until paid. Other than that — good luck!

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April 14, 2013

7 ways to use Facebook to market your notary services

Filed under: Social Media — Tags: , , , — admin @ 7:35 am

“The Dalai Lama likes Edna’s Notary Services.”

That would be an endorsement any businessperson would ki–errr…work very, very hard for. Though it is unlikely that His Holiness would indicate a preference for any one notary service over another, almost anything is possible when you use Facebook wisely.

1. Envision the Future. What do you want to get out of your online presence, and your Facebook presence in particular? Do you want more customers? Do you want to raise your status in the notary community? Do you want to promote certain causes related to your business? Your plan determines the cost and amount of resources needed to use Facebook as a marketing tool.

2. Do not rely on Facebook alone. Just as you would not rely on an attack cat as the sole component of your home security system, you should not rely on the world’s largest social media platform as your only means of promotion. Every business needs a website, and every business website should have its own domain name, for example: ednasnotarypublic.com, as opposed to www.bighugenotarysite.org/ednasnotarypublic. Domains cost in the low-to-
mid two digits annually, and you can just build a free blog site on WordPress or Blogger and point your domain to that. Your website should contain easily accessible contact information, directions, a list of services, and regularly updated News and/or Blog sections.

3. Create a Facebook page. It’s free, it’s easy, and Facebook walks you through the process with pretty pictures. Start here.

4. Promote your site from your Facebook page. Unless your website features copious amounts of nudity, your Facebook page is likely to see the most traffic of your online endeavors. But as the primary means of Facebook communication are short status updates (which may include links) and image or video posts, your website is the place for blog posts, file downloads, and types of content that you are unable to offer via a Facebook page. Whenever you update your website, post a link to the new content on Facebook. Be sure to use images in your website content, as this creates a more compelling Facebook post.

5. Get “Like”d. There are few things as uplifting in this modern age as a Facebook “Like.” When someone Likes your page, it is posted on their wall (see paragraph one of this post) for all their friends to see, admire, and emulate. Begin your quest for Likes by Liking other pages–other notary services for sure, but mainly target people, businesses, and organizations that reflect the type of customers you desire and/or those that reflect or compliment the values and mission of your business. The more Likes you give, the more you are likely to receive, Grasshopper.

6. Update regularly. In the case of a small notary business, every two to three days is a good rule of thumb. Let’s be honest–most folks do not want five updates a day from their notary. Your updates can be links to your own site, links to sites of interest to your preferred customer base, an event your business is hosting, a quote from one of history’s great notaries, a photo of a particularly fetching seal, or anything that will catch someone’s eye. Remember to use images
whenever possible.

7. Use Facebook Ads. Up until now, you have not had to pay Facebook one thin dime. All that is about to change. Facebook Ads let you create ads that target customers according to your criteria.

Al Natanagara is a writer, journalist, and blogger whose career includes stints with ZDNet, CNet, CBS, LexisNexis, and Law Enforcement. http://www.findatitlecompany.com/

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June 5, 2012

How to find a bilingual notary public

How to find a bilingual notary public

How to find a bilingual notary public Many states prohibit a notary public from providing notary services to someone who they can not communicate DIRECTLY with. This means no translators allowed. Therefor, if you have a signer who does not speak English, you will need a bilingual notary public to notarize their signature.

Notaries who advertise as bilingual.
Many notaries advertise themselves as bilingual. Some don’t even specify which two languages that they speak that makes them bilingual. Most people would guess that the pair of languages would be Spanish and English. You will find native speakers of Spanish, children of Latin American immigrants, and home-grown Anglos who will claim to be bilingual — but not all claims were created equal.

Some people are proficient in both languages enough to be a certified translator. Some can speak, but can’t write. Many can communicate on a simple level in their second language as well. The notaries you have to watch out for are the ones who know only a few words of Spanish and promote themselves as bilingual notaries to get a few extra jobs, when they clearly are causing more trouble than anything else. Test your bilingual notary out on the phone If a notary claims to be bilingual, half of them have a translator in the back room who is not always there and not always available. That is a semi-fraudulent claim of bilingualness if you ask me! Others can not function in the language if your question goes beyond, “How are you, and what is your name?”. Talk to your bilingual notary on the phone and see how capable they really are.

Test them before you book them in your calendar. How do I find a bilingual notary public? 123notary.com has a wide selection of bilingual notaries speaking every language from Amharic, Arabic, Armenian, Chinese, Farsi, French, German, Hebrew, Hindi, Italian, Japanese, Korean, Portuguese, Russian, (American) Sign Language, Spanish, Tagalog, Vietnamese, and Zulu (not necessarily in that order). Just do a search, and on the upper right hand side of the page you can filter your search by typing in the name of the language. There are actually speakers of many more languages than mentioned above, but those are the common ones. We even had one or two notaries who spoke Chaldean, Tigrean, and Twi among other languages. Don’t use the term Notario Publico The Spanish term Notario Publico is very different from the American position of Notary Public. Notaries are forbidden from using the Spanish term in their advertising in most states. American notaries are forbidden from giving legal advice and are of a much more common position than a Latin American Notario which is a position almost as high as an attorney.

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April 14, 2011

The Story of 123notary.com

Filed under: Social Media — Tags: , , , , — admin @ 2:21 am

The story of 123notary.com 
It was late on a Friday night in 1999.  I was at a Title office waiting for documents to be ready for a late night signing. It was up in the valley, perhaps in Encino, CA.  In the mean time, the title officer was trying to find a notary in Pagoso Springs, CO.  We were using signingagent.com since that was the only signing agent directory we knew of at the time.  The problem was that there was only one notary in that county who didn’t answer their phone, and there was no way to find notaries in neighboring counties unless you knew the names of those counties.  At that time, you could only look up by county on signingagent.com. 
 
The birth of a vision
This was the birth of my idea to build my own database.  I was going to figure out what all the problems were with the other sites, and create my own with some new and practical features.  The feature that stuck out in my head was neighboring counties.  Its hard to know what counties border a particular county unless you have memorized the geography, or unless you have a good atlas.  These days with mapquest and google maps, that problem is much more easily surmounted, but even those sites are not always easy to use.  The concept of links to neighboring counties is easy for the browser.
 
Neighboring counties
Every county on 123notary has links to neighboring counties. That way, if you can’t find someone to do your job in Lemon county, then you will find a few links to nearby counties such as Lime and Cherry counties.  Sometimes we’ll have up to five links, while other times we will only have one. Remote areas might only have one link, because there is only one county where you would be likely to find anyone based on its higher population.
 
These days we do even more
For the last few years, I have personally gone beyond just listing links to neighboring counties to help people find notary services.  I will list notaries from surrounding counties who service the county being searched for.  I’ll just put them below the locals in the search results, so you find people in a rough order of proximity.  Of course, someone in a neighboring county might be two miles from the notary job, while someone on the other end of the same county might be twenty miles away from the notary job.  But, in the notary business, availability is more important than exact proximity, so this rough system functions well enough.
 
123notary was only for me when it started
The first year 123notary was around, it was designed to promote my personal notary business  for a few counties in southern California for me to advertise my personal notary services.  Yellow Pages were getting too expensive, and I wanted a more cost effective way to advertise.  After a while, I thought it would be better to have others share the cost with me, so I started offering listings to other notaries in Southern California. Then, we covered all of California.  By 2001 we decided to cover the whole United States and started populating the central and eastern states with notaries.  It was grueling hard work to build 123notary, especially since I was doing notaries fifty-five hours a week, and spending another fifteen building 123notary. I had no knowledge of the web business back then and had hardly any money.   All I had was an amazing drive and some great ideas. 
 
Its easier now
Now, when I create new web modules for my sites, or do new promotional programs, I have a decade of experience. I know what to do, and when, and what the most efficient ways of doing everything are.  Nothing beats experience.  But, I’m much more tired these days, and can not do the daily thirteen hour shifts that I used to do back in the day!

.

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January 23, 2011

Tactics and Weapons

Filed under: Ken Edelstein — Tags: , , — admin @ 10:51 am

Tactics and Weapons
Sounds like preparing for war? Well, let’s be frank. There is an ongoing war, and it’s between notaries for a limited amount of assignments. To fight this war, and win the jobs; you need to hone your Tactics and select appropriate Weapons. Of course we are not directly engaged in violence among notaries. Our fight is one of image. The notary that “appears” to be the most qualified – gets the job. Tactics in this dissertation are the procedures leading to the goals to be accomplished; Weapons are used to facilitate achieving those goals.

All other things being equal, the smarter general defeats the less intellect. Similarly, the one with “6 shooters” defeats the single shot flintlocks. Enough introduction, time to put these concepts into practice and get your phone ringing.

The first goal is being the most easy to reach notary possible. The Tactic is to present your contact information for notary services at multiple levels. The first Weapon in your arsenal is the humble business card. Distribute widely, Doing an edoc in an office building? Hand one to the lobby security guard. Do the same for apartment houses, doctor offices, and every other place. Web sites are cheap, create a good one. Most internet service providers that host sites have easy to use tools that assist in creating decent web sites. Pay the generally trivial fees and register on the various notary services web sites. They pay per click to attract seekers of notary services. That’s a start.

Prospective clients will generally try to reach you via email or phone. Your cell phone is where the calls will come in. Is it modern and able to use the newer, more penetrating frequencies? If the signal is weak at your home, consider a signal booster. It’s illegal and dangerous to use a cell phone while driving without a fully automatic Bluetooth device. Another weapon in your arsenal should be a small tape recorder (I know, they are mostly “solid state”) to record the details rather than attempting to take notes while driving. General Patton had a gun on each hip, two guns. You should have two cell phones. One for voice, one for email; that allows you to look at an email while talking about it to your client. Carry in the car 12v charger cable(s), or a spare battery.

Now that you can communicate effectively, you need the skills to be able to handle virtually any legal request; that is goal two. Your Tactics include total mastery of appropriate laws, and the methodology to process unusual and complex requests. Weapons? The key one is diligence in being a never ending student. Nobody knows it all. However, many have shared their skills and knowledge on the various notary oriented web sites. Spend a few hours each week sifting thru the “I never got paid” griping to find the golden procedural tutorials, tips and advice.

Goal three is being a better you. Solicit a variety of frank and factual opinions about how you conduct yourself. The Tactics for self improvement vary, but certainly include introspection of your personality and “bearing”. The Weapons vary from professional psychological help in extreme cases, to just accepting the feedback of others. Few bother to ask how they could have done better with their interpersonal skills.

The notary that wins the assignment battle is reachable, knows their stuff, and is a pleasure to work with. You can be sure your competition is actively working to surpass you in each aspect.

.

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January 22, 2011

Cattle call Notary offers

Cattle Call Notary Offers
Do you Moo? Actually it’s more of a sheep call than a cattle call. Cattle are rather large and both genders can be a handful when riled, ask any cowhand. I would have preferred to title this blog “Sheep Call Notary Offers”, but the commonly used term will suffice, and it worked to get your attention; as you can’t deny that you are indeed reading this. Sheep are wonderful animals, so gentle and trusting. They baaahh a bit when you shear their wool, but that’s the extent of their complaining. Unlike cattle that like to roam individually, the sheep tend to herd together; they are so easy to manage! I’m sure some are aware of “leg of lamb” and “mutton chops”, but they choose to ignore their ultimate fate.

I just received still another of the Sheep Call notary offers. It has the usual “we pay xx$”; really? I love our free market democratic form of government. There is nothing wrong with some firm sending me a solicitation to buy their product for xx$. But the reverse offends me. By reverse I am referring to solicitation for my services that try to price set for me. They got it back asswards. It is the seller who sets the price and the payment terms. With my notary services I, not they, am the seller. I set the price and payment terms. To put it bluntly, it’s my way or the highway.

My name is http://kenneth-a-edelstein.com not “Undisclosed Recipients”. My self image, regular readers already know this; is more like a Lion than a Lamb. Many prefer to deal with docile manipulateable sheep. I know, when the rent is due you are against the wall and tend to shed your Lion’s attire for a cloak of wool. The callers are very astute at voice reading and want to be able to control their notary. Sometimes to a level of detail that goes beyond the offensive. If you absolutely must “play lamb” for a while, so be it. But work quickly at formulating a plan that allows you to shed the wool and return to Lion attire.

Back to the offensive solicitations. My general response is to state my fee and that I am available for the assignment. I add that PayPal payment is required prior to printing the edoc. That is a real “turn off” to the bottom fisher. Actually I find my response much more efficient than asking for an “unsubscribe”. I don’t want to be bothered, or offended by receiving such tripe. Truth to tell, sometimes I step a bit “over the line” in my response. I have a cute cartoon graphic called KMA.JPG. Sometimes I send it as a response to cattle calls. The acronym’s first letter stands for the word “kiss”. If you want a copy just send me an email. It would be great if all notaries sent the soon to be infamous kma.jpg in response to these lowballers.

Sure we are all notaries. But, poise, character, image, and deportment differentiate us. Your feeling of self worth, backed by your training and skills are what sets you apart. The fact that you are a member of 123notary.com is a strong indication that you, unlike most notaries; really know what you are doing. There is a good chance that your 123notary.com listing is the reason that you were included in the email directed to the flock of sheep. But, show them wrong!

Frankie Valie and the Four Seasons recorded “Walk Like A Man” (or Woman) and that is what you should be doing. Cattle / Sheep call emails are mass attempts to demean notaries. They are an offer for bottom dollar, collection grief, late docs and an extended lesson in being micro managed. The only thing these people deserve is what the herd leaves behind when it passes.

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May 28, 2010

Welcome to the 123notary.com Blog!

Welcome to the 123notary.com Blog!
 

To see the blog roll with our most RECENT posts, just click on the link below!
http://blog.123notary.com/

Introduction – 123notary.com directory – who we are.
123notary.com is a nationwide mobile notary directory that helps notaries market their notary services and offers a wealth of notary resource materials as well on our resources page.  123notary.com offers loan signing courses and loan signing agent certification courses too.  Feel free to sign up for a listing with us by visiting our advertise with us page on the navigation bar.  We offer FREE listings with low placement and paid listings with medium and high placement.
 
123notary and Social Media
123notary.com has endeavored to build a community feeling by creating various social media profiles over the last few years.  We created a notary discussion forum in 2004. Our forum grew in popularity over the years, but we found that the trends in social media had changed, and that more people prefered Facebook and other providers. Then, in 2009, we created Facebook and Twitter profiles which quickly became very lively.  In 2010, we decided to create a blog, to add a format where we could discuss notary issues in detail.  The forum had a nice form of interaction, but our blog will make it possible to focus on what a particular author has to share, rather than reading a potentially chaotic conversation between a variety of strangers all chiming in.
 
Guest writers
123notary.com will attempt to have a lively notary blog by blogging about the most interesting and critical issues facing notaries today.  In order to spice things up, we will
be having guest bloggers write articles about whatever notary blog topics they find interesting.  The guest writers each have a very different style and write about very different topics than I would write about which will make our blog diverse and interesting.  Our current guest bloggers are Ken and Carmen, but we hope to attract more as time goes on. If you write interesting materials, and want to be a guest blogger with us, just send us an email introducing yourselves, and we will consider you!
 
Topics for discussion

I want to use this notary public blog to discuss issues in a way that can not be adequately done on other mediums.  Forums have too much weak commentary from members with posts ranging from two or three words to a sentence. Some of the input is helpful while others is not on forums.  Very little of the writing on forums is good enough to feature on a resource page.  One major pattern I would like to establish on our blog is to take the best content from the forum and publish it in blog format.  I would select the most popular and helpful forum topics, and condense the more helpful commentary from the notaries in one page in a blog entry.   That way the 90-95% of forum commentary that is not helpful would be filtered or weeded out.  Another pattern I would like to use on the notary public blog is to address major issues facing notaries, in detail.  Rather that focusing on quantity, I would like to address certain pressing issues, and have thorough and quality input about these matters.  Some issues that will be popping up soon will include:  How to handle common problems at signings, Loan Modifications, Billing, Etiquette, e-signings,  How to Dress, etc.,    If there are topics that you would like addressed, you are welcome to voice your opinion.
 
Facebook, Twitter and our blog
We will get materials for our blog from discussions on facebook as one of our sources of information. Our facebook profile is a source of lively discussions and information about the notary world. Each week or two we discuss a different issue and break it in to components.   There will be lots of material to work with.  We will be tweeting about our new blogs on Twitter as a way to get the news out quickly. We may even have a competition on facebook for notaries who can write a great blog article that is good enough for us to post.

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