Notaries don’t understand why we care so much about their notes section and their reviews. The reason is that we don’t look good unless you look good. Imagine if every Notary on 123notary had a few reviews, and a stunning notes section with unique information on it. 123notary would be a lot more popular than it is. In reality, the higher level people on 123notary do typically have reviews and good notes sections. However, the lower level people on our directory have what I like to call, “incomplete looking” listings.
A few months ago, we reorganized the notes sections of about 2000 members. I was expecting complaints, but luckily for me I got dozens of praises and not a single complaint after I announced my work in the newsletter. Our site gained about 5% in traffic after I did my work. The bottom line is the people who use 123notary will use it more if Notaries write nice notes sections. Additionally, after I fix up people’s notes sections (which I do for free) they typically get about 50% more clicks to their listings. It takes me only a minute or two — three at most, but the results are amazing.
So, why are Notaries not requesting my free help with their notes section? Why do they not realize that reviews are life and death? Why do Notaries drag their heels about getting certified by 123notary which is also life or death for their profile? The answer is priorities. The minute a Notary “emotionally” understands how critical dressing up their listing is, they will typically take action. The Notaries who don’t take action either don’t care that much about their listing or make a priority of other taks that pay them a small fee.
In other notary blog entries, I showed how studying for their certiication test could be worth a few thousand dollars per hour. The Notaries always claimed that they “didn’t have time.” They do have time, but they prefer to make $30 per hour in short term gains at the expense of $3000 per hour in residual long term gains. If I have a million dollars in my right hand and ten dollars in my left hand, the vast majority of Notaries will ask me to give them what I have in my left hand. I don’t get it, but this is how they think — they think small. Large possibilities don’t exist in their consciousness for the most part.
Additionally, old reviews look bad. I wrote a blog entry about how people with old reviews complained they were not getting the business. The answer is that they used to be hustling, and then they stopped trying — and it shows. You have to ask for reviews to get them. If you stop trying, you won’t get any. Then there are others who got three reviews on Dec 1st, 2012, and then another three on Sept 1st, 2015. It looks horrible and tacky. Reviews should be spaced out to look organic and real.
So, what can you do? Take a look at your notes section. See if there is more that you can add. Talk about the types of loans you know how to sign, memberships, certifications, background screening, special designations, what is unique about your service, and more. See what other Notaries are writing about. Creating a great notes section is not rocket science and we are here to help for free. And when in doubt, ask for help! firstname.lastname@example.org
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