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December 5, 2020

NNA’s Facebook page has been off the hook since November

Filed under: Social Media — admin @ 8:41 am

For a long time, perhaps years, Facebook pages for Notaries have been dead other than the private discussion forums which seem to be where the buzz is these days. But, I was just on NNA’s Facebook and they are having questions for the visitors to answer and getting a lot of interaction. The interaction is not just on one or two posts, but on many. So, this is a good sign that the industry is finally turning around!

I have someone really good managing our Facebook page. We have many members, but the Buzz has declined although it is picking up a little.

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March 28, 2020

Facebook policies about politics, and controversial issues

Filed under: Social Media — admin @ 8:43 am

I have had a little bit of trouble with Facebook over the years. It seems they think it is their right to stifle my American freedoms such as freedom of press.

We published an article with a tarot card. This got flagged since the card had several figures in it one of which was a naked doll that had no genitals. This is not offensive and does not contain any private parts, yet was arbitrarily banned. This is censorship, and similar to what is done in communist countries. I feel my rights have been stepped on.

Then, if I write anything about Trump, positive, negative or just commentary, it can get blocked by Facebook. Even photos of the white house can get banned.

All of this unnecessary heavy handed control tactics are very left-wing, are damaging to my click through rates, and also make me feel repressed or oppressed. I love my government, and my government is not doing any repression. Private businesses led by people with intolerant political points of view are undermining my basic human rights. Not fair. Facebook is a utility and should not hamper my freedom of expression.

I just wonder if the government will ever crack down on them.

However, I have another solution. Leave it to the user to set a filter. If they want to see any type of post, then fine. If they want to filter out political, right wing, moderate, or left wing oriented posts, race oriented posts, or whatever else bothers them — let them filter it themselves rather than having Facebook just ban all types of things.

Society has really changed and the new generation doesn’t seem to have American values or traditional values anymore. Hmmm.

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January 28, 2020

Facebook’s karma – freedom of speech violations

Filed under: Social Media — admin @ 11:20 am

Facebook was a popular way for 123notary get reach in our marketing and come into contact with a lot more people. But, in the last few years, Facebook got more and more restrictive in what you could post, especially on promoted posts. If anyone complained about a title being even slightly controversial or a photo used then I would get in trouble.

Facebook is a utility of sorts. In the USA, we have freedom of speech and press, and what we say on the phone or other communication utilities is our right. How I interact with my users on Facebook should be up to me. But, Facebook has intervened and told me that my image of a tarot card cannot be used because there is a figure of a naked person. It is so small I didn’t notice and it is a dummy person with no genitals, yet someone still complained.

It is a bit like living in a communist country where people are in a huge hurry to report you to the authorities for doing any tiny thing wrong. Why are Americans in such a hurry to limit another person’s freedom of expression? It baffles me. But, the current consciousness of Americans loves repression of freedom of speech, loves lynchings of people who have been accused of being racist or sexist whether the accusation is true or not, and even approves of torture of alleged terrorists. What is the world coming to? This is not the America I grew up in. It is getting very Marxist.

At any rate. a few years after Facebook became overly constrictive, I noticed that Facebook became a lot less popular in general, especially for 123notary. It is getting to the point where we might lower our involvement with Facebook or stop altogether. I feel that they developed bad karma from being too restrictive and that they lost a huge chunk of their business as a result.

I wonder if they will have a come back or whether they are just a has been who might be popular with an aging population but will never be popular with the millennials who run the country now. Hmmm.

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January 10, 2020

Some Facebook groups are speaking favorably about 123notary

Filed under: Social Media — admin @ 9:27 am

I remember back in 2017 I was testing Notaries by phone. Many were complaining very loudly. There were Facebook groups that would bash us daily just because I wanted to have quality standards. Most Notaries claim to be great, but without testing them it does not make sense to take their word for it.

In any case, I heard that recently (in 2019) Notaries are saying nice things about 123notary on a few Facebook groups. It’s about time! All I do is work hard to maintain quality on my site! I stopped testing people by phone in early 2018, so hopefully people will forget about how unpleasant it is.

The real problem with the testing is that people did not want to be tested, and furthermore, they mostly did not know the answers. We test now by email and most people just don’t respond. But, those who do respond have time to think about the questions and answer them at a time that is favorable to them. Many people learn something answering my questions too.

Notary Public 101 is a free course I created that is on the blog. It is free and you do not need a password. Learn all about notary procedure, confirming appointments, handling tough situations, and more. You need to know this information anyway, so try to set apart some time and master it.

123notary strives hard to benefit Notaries even if we are tough sometimes. If we are demanding it is for a good reason — so we can please the users by offering them the best quality notaries possible. Thanks to those who say nice things about us on social media.

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April 14, 2013

7 ways to use Facebook to market your notary services

Filed under: Social Media — Tags: , , , — admin @ 7:35 am

“The Dalai Lama likes Edna’s Notary Services.”

That would be an endorsement any businessperson would ki–errr…work very, very hard for. Though it is unlikely that His Holiness would indicate a preference for any one notary service over another, almost anything is possible when you use Facebook wisely.

1. Envision the Future. What do you want to get out of your online presence, and your Facebook presence in particular? Do you want more customers? Do you want to raise your status in the notary community? Do you want to promote certain causes related to your business? Your plan determines the cost and amount of resources needed to use Facebook as a marketing tool.

2. Do not rely on Facebook alone. Just as you would not rely on an attack cat as the sole component of your home security system, you should not rely on the world’s largest social media platform as your only means of promotion. Every business needs a website, and every business website should have its own domain name, for example: ednasnotarypublic.com, as opposed to www.bighugenotarysite.org/ednasnotarypublic. Domains cost in the low-to-
mid two digits annually, and you can just build a free blog site on WordPress or Blogger and point your domain to that. Your website should contain easily accessible contact information, directions, a list of services, and regularly updated News and/or Blog sections.

3. Create a Facebook page. It’s free, it’s easy, and Facebook walks you through the process with pretty pictures. Start here.

4. Promote your site from your Facebook page. Unless your website features copious amounts of nudity, your Facebook page is likely to see the most traffic of your online endeavors. But as the primary means of Facebook communication are short status updates (which may include links) and image or video posts, your website is the place for blog posts, file downloads, and types of content that you are unable to offer via a Facebook page. Whenever you update your website, post a link to the new content on Facebook. Be sure to use images in your website content, as this creates a more compelling Facebook post.

5. Get “Like”d. There are few things as uplifting in this modern age as a Facebook “Like.” When someone Likes your page, it is posted on their wall (see paragraph one of this post) for all their friends to see, admire, and emulate. Begin your quest for Likes by Liking other pages–other notary services for sure, but mainly target people, businesses, and organizations that reflect the type of customers you desire and/or those that reflect or compliment the values and mission of your business. The more Likes you give, the more you are likely to receive, Grasshopper.

6. Update regularly. In the case of a small notary business, every two to three days is a good rule of thumb. Let’s be honest–most folks do not want five updates a day from their notary. Your updates can be links to your own site, links to sites of interest to your preferred customer base, an event your business is hosting, a quote from one of history’s great notaries, a photo of a particularly fetching seal, or anything that will catch someone’s eye. Remember to use images
whenever possible.

7. Use Facebook Ads. Up until now, you have not had to pay Facebook one thin dime. All that is about to change. Facebook Ads let you create ads that target customers according to your criteria.

Al Natanagara is a writer, journalist, and blogger whose career includes stints with ZDNet, CNet, CBS, LexisNexis, and Law Enforcement. http://www.findatitlecompany.com/

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July 17, 2012

Fees at the door MISUNDERSTOOD on Facebook

Fees at the door MISUNDERSTOOD on facebook 

Tisk tisk: notaries on Facebook.  You mostly misunderstood my discussion question about getting fees at the door for signings to prevent beneficial interest. this discussion took place in Jan 2012. I was NOT talking about loan signings.  At Loan signings they pay you three or four months AFTER the signing if you are lucky, not in cash at the signing. It is very obvious that I was talking about doing a traveling notary job for an individual person.  The problem is that most of you depend solely on loan signings for your living when there are many jobs for individuals which you either don’t know how to handle or reject because you are not familiar with it.
 

A typical botched jail notary job
Let’s say you drive 45 minutes to a jail to meet the girlfriend of a criminal.  You meet her in the parking lot or in the front door of the jail.  Let’s say you don’t collect your travel fee of $50 at the door.  Let’s say that hypothetically you walk to the guard, fill out the forms, but lo and behold, the prisoner has been moved to another jail 90 miles away.  Then you say, may I have my travel fee please.  The girlfriend says, “BUT YOU DIDN’T DO ANYTHING”.  And then you say, “Sure I did, I drove 45 minutes, talked to you on the phone, walked in here, and now I have to drive 45 minutes back home, and also go to the gas station which takes more time and money.  Pay up!!!  You will get stiffed, because they will feel that they do not owe you if you didn’t quote unquote DO ANYTHING. 
 

Yet another hospital notary job
Let’s say you drive an hour to a hospital at 3am to accommodate some desperate people.  You don’t get your travel fee at the door in cash like I recommend.  You go upstairs with the signer’s son in law only to find that the signer is on morphene, fast asleep, and in no position to sign anything or even sit up.  You ask for your travel fee for your 2 hour round trip, and the son in law says, “Sorry, but I’ll pay you when you come back next time, I didn’t realize that the nurse drugged Shelly’s dad”.  You just got stiffed again.
 
This isn’t rocket science. If you work with the public, they will leave you high and dry if you don’t protect yourself.
 
3rd example… beneficial interest
Lets say you go to a notary job.  You do NOT collect travel fees up front. Let’s say that the signer’s name on their ID doesn’t match the name on the document enough for you to legally or ethically notarize them.  They say, “Oh come on — you are being unreasonable”.  They say they won’t pay you a penny unless you notarize the signer. They have you by the balls because you didn’t think ahead.  If you have the travel fee up front, then you are in control and will not be persuaded under duress to break the law so you can get your lousy fee!
 
Last example:  The law office.
You are called into a law office 10 minutes away. You are instructed to show up at 1pm for a signing. Your trip fee is $30 and your waiting time fee is $20 per half hour with the first ten minutes complementary.  Let’s say that you never collected your $30.  The attorney says they won’t be ready for another 10 minutes.  But, 10 becomes 20, and 20 becomes an hour, and then finally after 90 minutes, you finally do the signing, and then they pay you, but they won’t pay for the waiting time.  If you had gotten your $30 at the door, you could threaten to leave if they don’t pay the wait time up front for each 30 minute increment.  If you don’t have the trip fee, you have no leverage. This has happened half a dozen times to me in my notary career!

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January 23, 2011

Notaries on Facebook groups — the blind leading the blind

Filed under: Social Media — Tags: , — admin @ 10:31 am

I hear this from multiple sources. There are a lot of Notaries on a lot of private Facebook groups who get together and bash people. I am one of the people who gets bashed the most because those Notaries were rude to me or failed my test, or both. If you are rude to me, I normally let it slide the first time, but if you just don’t stop, then I get forceful in return and then the Notaries who receive my reciprocal wrath run to Facebook (like babies) to slander me. This is a pattern that has been going on a lot in the last year, and somewhat less before that. You can’t just cause trouble, run away and stab someone in the back online. Those type of people get kicked off my site, get no work and drop out of the industry — it is their karma.

Asking Questions on Facebook
Since bad Notaries hate me, and wouldn’t turn to their Notary Handbook for knowledge if God himself told them to at gunpoint, they resort to Facebook. I do not monitor my personal Facebook group, so asking questions there will get responses from those who do use it. This is a nice network for discussions and opinions, but not for law and practices related questions. Here is why asking questions on Facebook is a bad idea.

1. You do not know the competency or level of experience of the person answering you. Even those with 20 years signing experience fail my test the majority of the time. So, the more experience you have, the worse you usually are. You get stuck in this industry since no other industry will have you. You don’t even know the identity of the person you are corresponding with on Facebook either.

2. People who use Facebook will give you wrong answers to Notary questions more than half the time and probably give you bad marketing advice too.

3. People on Facebook do, however know where their business is coming from (if they keep track) and what the gossip is about who is paying, and who is mean (I am generally on that list even though I am nice to those who treat me with respect which is a factor never considered by slanderers.)

4. People on Facebook can tell you what their experience is. They might not interpret their experience in a way that makes sense, but they know what they experienced, and whether they liked it or not.

5. I recommend against asking technical questions on Facebook. The NNA, your Notary Division, or perhaps 123notary (we do not know state specific laws though.) are not bad entities to ask notary questions. 123notary steers people in the right direction all day long in many aspects of the notary profession. But, those on the private groups on Facebook choose to ignore our help which is free of charge and bash us instead. It tells you what type of people you are dealing with on the private groups.

Basically, private groups on Facebook are for frustrated low-IQ people to commiserate, bash people and exchange a lot of erroneous technical notary knowledge. I recommend that your first recourse is to consult your state notary handbook. The NNA might still have their hotline which has state specific knowledge. There are notary law primers available for most states. Additionally, there are many articles online about various notary topics — but beware, those articles might also have wrong or outdated information. So, if the information is for a job that has legal liability, your state is the only official source for up to date and correct information — not Facebook.

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October 11, 2024

How to Use Local SEO to Boost Your Mobile Notary Business

Filed under: (6) Marketing — Tags: — Tom Wilkins @ 12:00 am

In today’s digital world, visibility, including mobile notary services, is essential for any business. Homeowners and business owners often turn to online searches when they need a notary. To stand out, it’s vital to use local SEO to boost your mobile notary business visibility online. This article provides actionable steps to improve your search ranking and attract more clients.

What Is Local SEO?

Local SEO (Search Engine Optimization) is optimizing your business to rank higher in local searches. For a mobile notary, this means appearing in search results when potential clients in your area seek notary services. Using local SEO can drive more targeted traffic and increase your hiring chances.

Why Is Local SEO Important for Mobile Notary Businesses?

Many people, especially homeowners and business owners, prefer local notary services for convenience. When you rank higher in local searches, you’re more likely to be seen and contacted by potential clients in your area, giving your mobile notary business an edge.

Let’s explore a few practical ways to improve your local SEO and get noticed by local clients.

1. Optimize Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is crucial for local SEO. It helps your business appear in Google’s Local Pack, Maps, and search results.

  1. Claim and Verify: Ensure your profile is claimed and verified. This lets you control essential details like contact information, services, and operating hours.
  2. Accurate Information: Keep your profile current, including your service area and availability.
  3. Reviews Matter: Encourage your clients to leave reviews. Responding to reviews shows professionalism and can improve your ranking.

2. Use Location-Specific Keywords

To use local SEO to boost your mobile notary business visibility online, integrate location-specific keywords throughout your website. This helps search engines understand where you operate and ensures your business appears in local searches.

  1. Mention Local Areas: Include the names of cities, neighborhoods, or regions where you offer services. For example, “Mobile notary services in Los Angeles.”
  2. Strategic Placement: Use these keywords naturally in your meta descriptions, headers, and blog posts.

3. Build Local Citations

Local citations mention your business’s name, address, and phone number (NAP) on other websites, such as directories and social media platforms.

  1. List on Directories: Ensure your business is listed on relevant local directories like Yelp and 123Notary. This builds credibility and makes it easier for clients to find you.
  2. Consistency: Ensure your NAP information is consistent across all listings to avoid confusing search engines.

4. Create Local-Focused Content

Creating content that focuses on your service area is a powerful way to use local SEO to boost online mobile notary business visibility. It positions you as an expert in your area and helps attract local clients.

  1. Location-Specific Blog Posts: Write about local notary topics or everyday needs in your area, such as “Top Reasons to Hire a Mobile Notary in New York City.”
  2. Service Pages: Create dedicated service pages with relevant keywords for the cities or regions you serve.

5. Use Social Media for Local Engagement

Social media platforms like Facebook can help you engage with your local community and increase visibility.

  1. Join Local Groups: Engage in local online notary networking groups to connect with potential clients and other professionals.
  2. Share Local Content: Post regularly and use local hashtags to reach a wider audience.

Take Action Now

Using local SEO to boost your mobile notary business’s online visibility is essential for attracting homeowners and business owners. Optimizing your Google Business Profile, using location-specific keywords, building local citations, creating local content, and leveraging social media can significantly increase your online presence.

For more insights, consider joining online notary networking groups to stay updated on the latest trends and expand your professional network.

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September 27, 2024

Effective Social Media Marketing Strategies for Mobile Notaries

Filed under: Notary Marketing 102 — Tags: — Tom Wilkins @ 12:00 am

In today’s digital age, social media marketing is essential for professionals, including mobile notaries, to connect with potential clients. Finding a reliable notary who can come to them is invaluable for homeowners and business owners. But how can mobile notaries effectively reach their target audience? This blog will outline effective social media marketing strategies for mobile notaries to attract more clients. These tactics can increase your visibility, build trust, and grow your business.

Identify Your Audience

Before implementing social media strategies, it’s crucial to understand your audience. Homeowners and business owners need your services for various reasons, such as notarizing real estate transactions or legal documents. Tailoring your content to address their needs and concerns will help you connect with them more effectively.

Leverage Facebook for Local Outreach

  1. Create a Professional Business Page

Create a professional business page with relevant information, including your services, contact details, and a brief business description. Use high-quality images for your profile and cover photos to create a polished appearance.

  1. Join Local Groups and Engage

Joining local groups related to community services or real estate can be a goldmine for mobile notaries. Engage in conversations, offer advice, and answer questions related to notary services. This positions you as a helpful expert and builds trust with potential clients.

  1. Share Informative Content

Post regularly about topics like how to prepare for a notary appointment or the importance of notarizing documents correctly. This will keep your audience informed and showcase your expertise, making your profile more informative and helping your knowledge.

Use Instagram for Visual Engagement

  1. Showcase Your Services with Visuals

Instagram is perfect for sharing photos and videos that showcase your services. Post images of your mobile setup or short videos explaining notary procedures. Use relevant hashtags like #mobilenotary and #notaryservices to increase your visibility.

  1. Leverage Instagram Stories

Use Instagram Stories to share quick tips or answer frequently asked questions. Save these Stories in Highlights so new visitors can easily access them later. This will make your profile more informative and help potential clients understand your services better.

Maximize LinkedIn for Professional Networking

  1. Optimize Your Profile

LinkedIn is ideal for connecting with business owners. Ensure your profile includes a professional photo, compelling headline, and summary highlighting your expertise in mobile notary services. This will help you appear in searches when people look for notaries.

  1. Engage in Professional Groups

Join and participate in real estate, law, and business professional groups. Share relevant content and engage in discussions to build your reputation as a knowledgeable professional in the notary field.

Capitalize on Google My Business

  1. Create and Optimize Your Listing

Although not a traditional social media platform, Google My Business is crucial for local SEO. Create a detailed profile with your services, operating hours, and contact information. Encourage satisfied clients to leave reviews, as positive feedback enhances your credibility and helps potential clients find you easily.

Consistency and Engagement Are Crucial

No matter which platform you use, consistency and engagement are vital. Post regularly, promptly respond to comments and messages, and update your audience on service changes. This approach builds a solid online presence and fosters trust with your clients.

Building Your Online Presence

Employing these social media marketing strategies for mobile notaries to attract more clients can significantly boost your business. By leveraging platforms like Facebook, Instagram, LinkedIn, and Google My Business, you can effectively reach your target audience and establish a strong online presence. Focus on creating valuable content, engaging with your audience, and maintaining consistency to grow your client base. For more information on notary best practices, learn about the importance of document date to ensure accuracy and compliance.

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September 13, 2024

Networking Tips to Grow Your Mobile Notary Business Locally

Filed under: Best Practices — Tags: — Tom Wilkins @ 12:00 am

Building a thriving mobile notary business requires more than excellent service—it involves making meaningful local connections. Networking is key to establishing yourself within your community and growing your client base. Strong relationships can lead to more referrals and increased visibility, whether you serve homeowners or business owners. Let’s explore networking tips to grow your mobile notary business locally and build referrals.

Attend Local Networking Events

Getting involved in your community through local networking events can open doors to new clients and referral partners. Join local Chamber of Commerce, business associations, or professional networking groups. These gatherings provide an excellent platform to introduce your mobile notary services to other business owners and homeowners.

Maximize Community Engagement

Regular attendance at community events, such as business mixers or trade shows, allows you to meet people who might need notary services. Be prepared with business cards and an engaging elevator pitch to explain your services clearly and concisely.

Build Relationships with Real Estate Professionals

Real estate transactions often require notarization, making real estate agents and title companies ideal partners. Building a solid rapport with these professionals can ensure a steady stream of business for your mobile notary services.

Offer Specialized Notary Services

If you specialize in loan signings, make it clear to real estate agents and brokers. Tailoring your services to meet their needs can make you their first choice for mobile notary work. Always provide exceptional service to encourage repeat business and referrals.

Partner with Local Law Firms and Financial Institutions

Lawyers, banks, and credit unions frequently need notaries to handle legal documents such as wills, contracts, and loan paperwork. Developing partnerships with these institutions can lead to regular referrals.

Tailor Your Approach

Reach out with a personalized offer explaining how your mobile notary services can benefit their clients. Ensure that your services are convenient, flexible, and reliable, making it easy for them to refer you.

Utilize Social Media and Online Platforms

In today’s digital age, online networking is as important as face-to-face connections. Social media platforms like Facebook, LinkedIn, and Nextdoor allow you to connect with homeowners and business owners in your local area.

Join Local Community Groups

Join Facebook and LinkedIn groups dedicated to local business discussions or community concerns. Offer helpful advice about notarization, answer questions, and engage with others. Avoid aggressive marketing; instead, focus on being a useful resource.

Request Client Reviews

Encourage satisfied clients to leave reviews on Google My Business or other platforms. Favorable reviews increase your online visibility and attract potential clients looking for trustworthy notary services.

Collaborate with Other Local Service Providers

Partnering with businesses that complement your services, such as accountants, tax preparers, or insurance agents, can expand your referral network. These professionals often deal with clients who require document notarization.

Create a Referral Program

Establish a mutually beneficial referral program with local businesses. For example, offer a small incentive for every client they refer to you, and refer your clients to them when their services are needed.

Get Involved in Local Community Activities

Local community activities, such as volunteering or sponsoring events, can increase your visibility. When people see you actively involved in the community, they’re more likely to trust and recommend your services.

Be Authentic

When participating in community events, focus on building genuine relationships rather than simply promoting your business. Authentic connections often lead to referrals and long-term business relationships.

Networking for Success

Incorporating these networking tips to grow your mobile notary business locally and build referrals will help you create lasting relationships within your community. Consistent networking is essential for success through local events, social media, or partnerships with real estate and legal professionals. Be patient and persistent in building these connections, and your business will grow. For additional guidance on notarization, including details like the signature date, stay informed and offer your clients the best possible service.

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