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January 19, 2015

What’s the difference between a listing getting 16 clicks/month & 100+

Most notaries just think that a listing is a listing. They think that if they are listed on 123notary, that something wonderful will happen, but if it doesn’t, that’s our fault. Nothing is further from the truth. Some listings get a monopoly on clicks even if they are far down the list simply because they stand out and have quality information. Let’s get more specific.

Go and get some Reviews
We’ve been telling notaries for years now that they need to get reviews. If you were searching for a notary, a restaurant, or a bus tour of San Francisco, wouldn’t you read the reviews? If you were smart you sure would, otherwise you would waste your time and money on a service that was far from being the best. Put yourself in the position of the customer looking for a notary. You know you are good, and therefore you don’t think you need reviews, right? Or perhaps you are too shy to ask for fear of offending your clients who might think it is inappropriate. If you are appropriate, you will be sitting home all alone every Saturday night without a date so to speak, because you didn’t ask anyone out of fear of rejection or being inappropriate. You will lose at least half your potential calls if you don’t have reviews, so go and ask for some. Email them a link to your review page after you call them and ask too, so they will be able to find the review page.

Notes – be unique
Most notaries write very boring notes sections. If you have read 30,000 notes sections like I have, they all begin to look like they were written by the same person. They all mention E&O insurance, how responsible and error-free your work is, and how people-oriented you are. People are tired of hearing this. Yes, it is pertinent information, but start your notes out with something specific and unique. Read what the top notaries are writing in the various metros across our great nation to get ideas. We have written, and will continue to write articles on how to write a great notes section, so please read those, and think about what specific types of skills you have that are worth mentioning, and what is different about how you do your work.

Certification – stop complaining and just do it!
But, I don’t NEED another certification. I’m already “certified,” she said. I’ve heard this thousands of times. It is true that NNA’s new certification is somewhat necessary for inexperienced notaries to get work these days. However, those on 123notary who don’t have our certification icon next to their name lose more than half of the jobs they would have gotten if they had our certification. If you are so smart that you don’t need to take our test, then the test should be a breeze, so why complain about taking a wimpy test? Just do it! Pass it and get it over with. We only require notaries to pass our test once in their career.

Company names make you look professional
Having a company name won’t revolutionize your business, but it will make you look more professional and does attract about 17% more calls. Do it legally please and register with your county clerk.

Being higher on the list at a price you can afford
123notary makes its money by selling high placements. Being high on the list really does help get not only more work, but the cream of the crop of the jobs. The high paying companies start at the top and assume that those higher on 123notary are higher class notaries who know their stuff which is generally true (but, not always.) The companies that go down the list as a matter of habit are generally low-ballers. Sure, they might hire you, but do you really want $75 to print out two sets of documents at 150 pages per set, do fax-backs, and then find out that your job got cancelled after you printed everything out? We understand that not everyone can afford to be #1 on the list. But, upgrading to a preferential or a p#13 can make a big difference in the performance of your listing, and you can email us for a quote. P#10’s and p#13’s will not break your bank, but are a great intermediary step in moving up our list!

Answer your phone
Last, but not least — answer your phone. Many notaries have a policy of not answering their phones during a signing. If we call you to remind you about your renewal, or to offer you the #1 spot, and you don’t answer your phone, guess what happens? We don’t call a second time! You snooze you lose. Signing companies have a list of twenty notaries to call for each job opening. If you don’t answer your phone out of consideration for those who hired you, you will lose out on your next job of the day, or tomorrow’s job. Each phone call you don’t answer could cost you $20 as one in five is likely to be a serious offer. Do the math, think about it, but if the phone rings while you’re thinking about it — then answer your phone.

You might also like:

What to write in your notes section
http://blog.123notary.com/?p=6651

How often do you update your # of signings?
http://blog.123notary.com/?p=4655

10 quick changes to your notes that double your calls
http://blog.123notary.com/?p=4499

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