Return to Notary Marketing 102 Notes Tutorial

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This article continues the discussion about notes sections in your 123notary profile. The below information is about the upper middle of your notes section:

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2. About You
You should write what is unique about you after you finish your top section. Many Notaries do not know what to say about themselves. The point here is to write about what is different about you that stands out. If you are the same as other Notaries there might not be much to write about. Do you have unusual equipment? Do you work at a company with multiple Notaries? Do you have special training? Do you have a professional background that helps make you a better Notary such as being a Mortgage or Title worker? Some people have a police or military background that might help handling stressful situations or being more disciplined or orderly. If you are able to write a catchy phrase about your work that would be great too. Below is an itemization of what to write in the second paragraph:

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Professional Background — Write about your work experience and what you used to do for a living before you were a Notary. People want to know who you are before they call you. Whether you were an acrobat, teacher, or Joe the cable guy, put that in your profile in this section. The most valuable types of experience are Mortgage and Escrow. Real Estate is business-like, but not as related as Realtors think. Being a Paralegal or Legal Assistant helps a little as well, but not as much as people think. A background in law enforcement or the military is actually very helpful as you know how to be disciplined and deal with tough situations.

What is Unique About You — Try to think about what is unique about how you do your work. Do you triple check your work? Do you arrive early and wait? Do you have all of the Fedex stations within 100 miles memorized? Do you bring crayons and dog treats to the signing? Do you love meeting new people? This type of information means a lot to people, and you should not omit it.

Avoid Adjectives — Do not tell the world you are adjective, adjective and adjective. Anyone can claim to be responsible, reliable and professional. This counts against you if you include it, as Title companies are tired of hearing it and think it is fake. The most unreliable Notaries claim to be reliable, so by claiming you are reliable, the message received is that you are full of it.

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Additional Reading:

Unique Phrases from Notary Notes over the years
http://blog.123notary.com/?p=14690

What goes where in your notes?
http://blog.123notary.com/?p=1076

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Return to Notary Marketing 102 Notes Tutorial

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This article continues the discussion of what goes in your notes section on your 123notary profile. The following content covers what goes in the lower-middle or bottom of your notes:

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4. Coverage Areas and Special Terms
The lower middle of your notes can talk about what counties or cities you serve. I do not like lists of zip codes, but if you insist you can include them. Listing a radius is fine, but back it up with mention of specific counties or parts of counties so the public will have a clear idea of where you go. Clear information wins the game and vague self-descriptions looks sloppy. If you take credit cards, Square or Paypal, mention that too. Here is an itemization of what to put here:

Areas Covered — A radius in miles and the names of counties or parts of counties are most effective. You might list specific city names too. Keep county lists as county lists and it is confusing to mix cities and counties together. Format is important, so if you ramble on and on about how you sometimes go to Northeast Butler County, but only if it is not raining and not after 8pm except if it is during the summer, that is too complicated.

Credit Cards — If you take square, paypal, or credit cards, mention that here.

Online Booking — If you have some fancy technological system or do online booking, mention that here.

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5. Closing Phrases
Finish off your notes with a catchy closing phrase. Call today! Satisfaction Guaranteed. I look forward to working with you.

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6. Other
Please make sure the general fields in your listing are all filled out. 123notary has many fields to fill out and it is common for Notaries to swear to me that they filled everything out when most fields were left blank. Fill in your number of signings, hours, specialties, etc. The additional information area has room for a lot more information about hospital signings, immigration documents, and more.

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LINK: Excerpts from great notes sections
http://blog.123notary.com/?p=13613

LINK: Your jumbled or too short notes section is costing you 50% of your business!
http://blog.123notary.com/?p=16572

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Return to Notary Marketing 102 Contents

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As a Notary Signing Agent there are various types of marketing you need to understand. Getting new clients is important and the first sixty seconds you talk to them can make you or break you. However, interacting with existing clients matters too. Here are some rules and principles of dealing with existing clients:

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1. Get on the lists of as many signing companies as possible
If you are a beginner, 123notary lists many signing companies on our list of signing companies. We also have lists of companies that hire new signers on our blog. They might not pay well, but you can develop some experience working for them. Signing companies will want proof of E&O insurance, background checks, certifications, and a lot of forms to fill out. So get used to supplying information and filling out applications in mass.

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2. Get on the lists of title companies too
I’m not sure if title companies will hire beginners, but once you have experience, you can call local title companies one by one and get on their list.

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3. Do good work
Obviously as a Notary if you want repeat clients, you need to do good work. You need to be responsive before the job, during and after to ensure good service. You need to get docs delivered on time and answer your phone and email until the rescission date — you are still on call.

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4. Keep in touch
If you don’t hear from a company for a month, let them know you are available and willing. Ask them if they have a job in your area today. Keeping in touch keeps you on the front burner of people’s minds.

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5. Do a few lower paying jobs for them
If you want to get in with a client, onto the top of their list, working for less is one way to do it. People are tired of Notaries trying to get paid a fair wage (gouging them in their opinion). They want people who stop whining and start working. So, from time to time, it might make sense to do a few not that far jobs for a little less to grease the wheels. After all, there is not that much work out there. I guess that is not what you wanted to hear.

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6. Giving small gifts
If you give small gifts or cards to existing clients, that sometimes helps a lot. It gives people a good feeling and gets you remembered. Small food items, cards, gifts, chocolate, 21 year-old Scotch (only if they are really special), etc. I remember that Julie gave me two coupons for one hour free massages over the last two years. I reciprocated by being her loyal client and I gave her a gift too of a Chinese cupping set which is for reducing blood stagnation. The Olympics athletes are using cupping now too. It leaves purple marks on your body for a few days and is great for circulation.

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After you finish a job, it is important to send a text or phone call letting them know the tracking number, and where you dropped the package. Good follow up is as important as good work. It shows you are on top of things and care. The minute you have a fancy client and you slack off on the followup, that is a red flag and could cost you.

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