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March 15, 2018

Notary Marketing 102 — Notary Advertising

Filed under: Loan Signing 101 — Tags: , , , , , — admin @ 7:36 am

Return to Notary Marketing 102 Contents

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The state of Notary advertising is always changing. Sites go up and down in popularity, and change their policies and business models. 2018 is no exception to this rule. The most popular several sites have changed a little bit in the last few years. Here is my current analysis of the various popular sites.

Also Read:
The State of Notary Advertising in 2016

How much should a Notary spend on advertising?

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123notary.com – for the best quality notaries!
123notary leads the pack in terms of attracting the highest quantity of work from higher paying Title & Escrow companies. The reason for this is that 123notary has higher quality standards than any other site. 123notary offers many sophisticated and practical search filters as well. Search by city, county, zip or state and filter for hospital jobs, languages, certified notaries, and more options as well.

Self-praising Notaries who think they know everything are rudely awakened by Jeremy’s quizzes to the fact that their knowledge doesn’t cut it in the industry and that they need to study more. Quality control involves making people regularly log in to their listing, keep their notes updated, study and prove their knowledge. The result of this constant attention to quality is a far higher quality and consistency of search results on 123notary. Notaries who like the idea of constantly improving their knowledge will most likely love 123notary. Those who are anti-knowledge and anti-responsibility might not.

123notary requires all Notaries to log in to their listing every 120 days and also to maintain a good notes section and get a 70% on a Notary Quiz administered by phone or a higher grade if administered by email. 123notary realizes that nobody is perfect and we have to be flexible with our requirements, but we want to deliver the best possible search to the users, and this is why we stress quality control.

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Snapdocs.com — an upcoming star
Snapdocs attracts the greatest volume of signings of any directory, but the pay is normally very very low. They have great technology and great search algorithms. The downside is that their Notaries are mostly of a very poor quality. Notaries on Snapdocs normally get paid lower than any other site. However, there are a few who are able to negotiate good fees. I know some of those Notaries personally, and they merit better fees. If you want to get paid well, please consider adapting your knowledge and professionalism to merit good fees. Please also consider that certain directories attract a higher volume of jobs with high fees.

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NotaryRotary.com — a good directory that is slowly losing steam
I would estimate that Notary Rotary is getting roughly 10% of the market share of signings and signings from that site are in all price ranges based on what I have heard. Notary Rotary used to be a big contender in the Notary industry. More recently, according to what I have heard, people are getting less and less work from them in 2018. Notary Rotary has a higher quality of Notaries than most sites and caters to finding Notaries in order of proximity which is helpful. Their fees for sign up are reasonable and they have great Notary supplies, insurance and a popular forum.

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NotaryCafe.com
Notary Cafe has been around for decades and has always attracted some business. The format of their site has changed over the years. I would estimate they get about 5% of the market share for signings. Notary Cafe has a search algorithm which seems to integrate proximity, and how recently you logged into your listing. It is well organized. However, the quality of the Notaries is not as good as 123notary or Notary Rotary.

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SigningAgent.com
The NNA runs SigningAgent.com and this site has the highest quantity of Notaries of any other directory. However, the overall quality of the Notaries on their site is inconsistent. This site is maintained well and has great search features, filters for edocuments, certification, and a flexible radius. Many Notaries like to advertise on this site, but the volume of business it attracts is limited.

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Google Local
In addition to marketing on purely Notary sites, many notaries do well advertising on Google Local. Google Local will get you nearby customers for all types of Notary work.

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Other Online Advertising
Yelp, and online Yellow Pages. If you want to do paid listings on online yellow pages, start with a small investment and see what rate of return you get before investing a lot; otherwise you might not get any return on a larger investment. I am unaware of how successful Yelp is, but some Notaries do get work from them, and the reviews really attract business to your listing.

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Manual Promotion
It is wise to call Title companies and give them your information. You can also contact hospitals, convalescent homes, Real Estate offices, law offices, jails, people who visit jails, and anyone else who might need a Notary. Handing out cards to strangers, customers, and office-mates of customers is a very effective marketing technique. Some Notaries have price sheets which is fine, but the most important is a business card.

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Summary
So, whom should you advertise with? Start with 123notary and Snapdocs. But, maintaining your listings is as important as who you advertise with. So, read the other sections of this course to learn how to optimize your listings and say the right things to attract the best clients.

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May 8, 2017

Is Trump to blame for a Notary slowdown?

Filed under: Marketing Articles,Popular on Facebook (very) — admin @ 8:29 am

If you ask Carmen, Trump is to blame for just about everything. But, my broker has a very interesting opinion. The public has faith that Trump will cause a rise in the economy and business. Businesses will be borrowing more, doing more, and banks will have more freedom. Already rates have risen a little bit. And when interest rates rise, the economy does better (or vice versa), but Notaries get less Refinances. Hmmm. So, do we win or do we lose with higher rates.

Conversely, since I’ve been in this industry for a while, I’m not intimidated by higher interest rates. This is because I know that what goes up must come down, and when it comes down, 123notary will get a flood of new business and revenues!

Additionally, if Trump taxes imports from China and other countries, that means that the dollar will gain value. Additionally, if the result of taxing imports causes recessions in other countries, foreigners will invest more in the dollar causing another gain in the dollar. This means lower oil costs, a decrease in the price of gold, and other economical changes.

In the long run, we might have a bull market for a few years. But, Trump or no Trump, the world is headed towards an economic collapse as too many governments have maxed out their credit cards. When the crash comes, we might have negative interest rates or really low rates. People will finally be able to refinance, but God only knows if there will be jobs then. Hmmm.

In the mean time, my advice doesn’t change. Be at the top of your game and don’t worry about the market. It goes up and down and nothing stays the same. Just do your job and make American Notaries great again!

You might also like:

Will the next election help the notary industry?
http://blog.123notary.com/?p=22267

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May 9, 2016

Best Marketing Resources for Notaries

Filed under: Marketing Articles,Popular on Facebook (shares),Popular on Facebook (some) — Tags: , , , , , , , — admin @ 3:19 am

Are you a mobile Notary? Do you want to expand your business? It’s hard to get a lot of Notary business, especially in this economy. However, if you play your cards right, you can do amazingly well. Here are some of our best marketing articles for the new or veteran Notary to get ahead.

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ACTIVE MARKETING
Please consider that you need ACTIVE marketing as well as PASSIVE marketing. Active marketing involves contacting signing and title companies one by one in addition to Attorneys, hospitals, and anyone else you wish to work for. Active marketing will be more labor intensive in the beginning of your career as you do not start out by being on any organization’s list. However, once you are on the lists of at least 200 companies, then you will most likely be spending more of your time working and less of your time looking for work.

Also Read: How to start a successful mobile notary business from scratch
http://blog.123notary.com/?p=13340

Getting on board with Title & Signing Companies
http://blog.123notary.com/?p=14851

Dormant Contacts
Even after you are on the list of a company, you still need to contact them from time to time to just let them know you exist and want to work. We suggest that when Notary business is slow in the beginning of the month you schedule time to call your contacts who are dormant in hopes that they might actually use you one day.

Requirements for work
* Certain big title companies like Chicago Title require 500,000 E&O Insurance
* Other title companies want 100,000 E&O
* Some Notaries show off by having a million in E&O which is expensive and makes you a target for lawsuits.
* Others want a current background check from a reputable vendor such as the NNA or Sterling, but not necessarily from the other vendors.
* Some want vast experience as a Notary while others prefer beginners who will work for cheap. If you work for companies that hire beginners they will micromanage you. If you are tired of being micromanaged, try to work directly for companies that hire experienced and reliable Notaries.

Is an NNA background check really necessary to get work?
http://blog.123notary.com/?p=10385

Certifications
Many companies like it when Notaries are certified. But, there are many vendors offering certification and which one is the best? NNA certification is the most widespread and widely recognized in the industry. But, on 123notary, people looking to hire Notaries pick 123notary certified members more then twice as often as they pick Notaries who aren’t. My suggestion is to be certified by three or more agencies — that way you’ve covered all of the bases and will make quite an impression.

Printers
As a Notary, you should have a fast and reliable printer and perhaps a backup printer. Dual tray laser printers are the standard tool of seasoned Notaries. Single tray printers might be okay if you have software to figure out what size paper is for which document. Some Notaries print everything on legal although some Lenders might not appreciate that.

Professional Dress
Business casual is the official dress code for Notaries. No shorts, flip flops, tank tops, jeans or torn clothing please.

Low-Ball Offers
As a Notary, you will receive a lot of low-ball offers. Notaries complain endlessly about this. If you are not an experienced Notary, low-ball offers might be your ticket to getting experience. Personally, I feel that new Notaries do not merit high paying Notary jobs and should work for low fees. However, once you have educated yourself in the “art of the signing” and have paid your dues by accumulating an experience of more than 2000 loans, you should get paid at least an average of $110 per signing otherwise something is very wrong. The economy does change over time and wages change too, so be flexible and work for whatever people will pay you.

Related Content: Low-Ball Signing Companies? How to get biz directly from Title
http://blog.123notary.com/?p=14950

Cattle Call Notary Offers
http://blog.123notary.com/?p=9841

Setting Prices
Notaries need to be flexible and realistic about what they charge. Some Notaries are too snobby to take low paying jobs and end up starving. Other Notaries take too many low paying jobs and miss out on the good jobs because they are too busy working for peanuts and then spending their profits on gas, toner, paper, and other expenses. You need a sophisticated model for pricing that incorporates the time of the month (month-end is busier and should be more expensive) distance, timing, traffic, and how many pages the job will be.

* Base your prices on how long you estimate a job to take including traffic.
* Lower your prices at the beginning of the month when business is slow
* Expect to be paid poorly until you have at least 1000 loans signed
* To get paid well, you need a constant supply of regular clients who pay well which you accumulate over time
* You need to advertise heavily to get a constant supply of new clients in hopes that some will become regulars.
* You need to be on time, be nice, not make mistakes and get docs back on time to get rehired.
* Base job time on the name lf the Lender as packages from particular banks are normally a particular (+/-) number of pages and then factor in traffic on the route you’ll take at that particular time of the day, night or weekend.

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PASSIVE MARKETING
Passive marketing involves advertising on directories. Once your ad is out there, companies can find you. However, not all advertisements attract the same amount of business, and not all Notary directories are equal. Online yellow pages are yet another way to advertise as well as Google local, however we do not know much about the results of such advertising. Passive marketing is very powerful as you get motivated buyers calling you when they really need something done. However, most Notaries are neglectful in the creation and maintenance of their advertisements and do not get the full potential of their investment. A good Notary profile has reviews from satisfied clients, certifications, and a powerful and well organized notes section. You need to do everything right to maximize your results.

Where to advertise
123notary, Notary Rotary, Notary Cafe, and Signingagent.com are the four most powerful players in the Notary advertising business — in that order. You should advertise on all four with a paid listing. 123notary offers high placed listings. We suggest that you pass our certification before investing in a high placed listing. High placed listings get you more business as well as better quality (and better paying) Title company jobs — and it means that you will be seen first before people start scrolling deep and shopping around.

How to create an amazing notes section
We have written many articles on this overlooked topic which you should read and study. If you want to get ahead, become an expert at the art of the notes section. Companies read what you have to say about yourself, and if you have very little to say, or just a bunch of fluff, you are not likely to get hired. Notaries who do well have thorough and factual information about themselves that is neatly organized into paragraphs. They cover their areas of expertise, certifications, professional memberships, equipment, notes about what is unique about how they handle business, segments on their professional history before they were a Notary particularly if it has some sort of business or Mortgage related relevance, and more.

Everything you need to know about writing a good notes section
http://blog.123notary.com/?p=16074

2014 excerpts from great notes sections
http://blog.123notary.com/?p=13613

Being 24 hours helps a lot
If you want to get more business, offer service to more counties, and during more hours. It is just common sense — do the math. Some Notaries only want to service their home county during their “flexible” hours of 9-5 while others are 24 hours and cover eighteen counties. If you need to sleep, then limit your hours from 6am to midnight, but the more flexible you are, the more business you can accumulate.

Reviews are essential
We have written many blog entries on reviews and are publishing a comprehensive guide to reviews as well around the same time I publish this article. The important concepts to remember are:

* Six reviews will double your new business from our site
* After you have six reviews you will get a small marginal benefit from each additional review
* Well written reviews count more
* Don’t get multiple reviews the same day or it looks like you wrote them yourself
* Reviews that are three or more years old do not benefit you much, so always get new reviews.
* You might need to ask ten people to get a single review, but it’s worth it.
* Signing & Title companies are horrible about writing reviews since everybody bugs them to do it
* Individuals are easier to get reviews from, so do some jobs for individuals
* Ask for a review when someone compliments you on your work otherwise don’t ask.
* Email requests for reviews in addition to asking in person. Email them a LINK to your review page. That will take the work out of trying to find the page which I assure you people don’t have the time or patience to do.

Related Reading: A comprehensive guide to reviews
http://blog.123notary.com/?p=16290

Company Names
It will help you to have a company name in the long run. But, think long and hard about what you name your Notary business. Names with geographical significance are recommended. Names with notorial or Mortgage significance might be good. General business names that are not relevant to this industry might not be ideal.

Choosing a name for your business license
http://blog.123notary.com/?p=7103

Keep your information up to date
Many Notaries create a listing and forget about it. Your listing is like a plant — it needs to be watered and trimmed from time to time otherwise it will wither. Login to your listing every few months, we require it, and it is good for the popularity of your listing. Browsers can see the date you last logged in. If you login more regularly you’ll attract browsers that care about how well you maintain your listing. After all, if you neglect your listing, you might neglect their loan! Update your # of signings and touch up your notes section regularly with anything new that you learned or any new way you have of expressing yourself. You can also email us for free help with your notes section — and yes, we do free notary notes makeovers.

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ADDITIONAL READING

General Marketing

Long term marketing plans
http://blog.123notary.com/?p=15793

I signed up with 200 companies only to get work twice
http://blog.123notary.com/?p=15445

Notary Advertising

Unique notary notes phrases from the Ninja course
http://blog.123notary.com/?p=14690

7 ways to use Facebook to market your notary services
http://blog.123notary.com/?p=5396

Pricing & Income

$40 for a signing 72 miles away?
http://blog.123notary.com/?p=14959

What is the difference between getting 16 clicks per day & 100+?
http://blog.123notary.com/?p=13185

How much more does a 123notary certified signer make?
http://blog.123notary.com/?p=15392

Here is another way to make $4000 more per year
http://blog.123notary.com/?p=14162

Is $75 enough to print 2 sets of docs & do faxbacks?
http://blog.123notary.com/?p=10369

He made $35,000 a month his first year in business
http://blog.123notary.com/?p=3894

Other

Which tasks can you do which are worth $1000 per minute?
http://blog.123notary.com/?p=4113

123notary behind the scenes
http://blog.123notary.com/?p=2499

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April 21, 2015

Augmenting your skill set to make more money as an NSA!

Filed under: Business Tips,Popular on Linked In — Tags: , , , , , — admin @ 12:28 pm

Notaries are complaining that there isn’t enough work out there! But, what can these notaries do about it? The answer is that there are many avenues to make extra money without compromising your career as a mobile notary! Here are some ideas:

Get More NSA Certifications
Notaries are all over the boards stating opinions about having more certifications is not necessary and just makes money for those selling the certifications. Even some people who hire notaries don’t care about certifications as they care about skills, not badges. My experience has led me to believe that getting more certifications helps notaries to be more knowledgeable, and also helps them to prove their knowledge. If you rant and rave on the phone about how smart you are, nobody will believe it. But, if you can give smart answers to questions and show your badges, then you get real credibility! Otherwise, just studying up on your skills will help too even though it doesn’t get you a badge!

Reverse Mortgage Training
Signing Refinances is relatively easy. But, there are other specialty loan signings that require additional knowledge. Many people do Reverse Mortgages without any formal training. However, imagine how much more trust you would win if you were one of the few notaries who did have training and experience at it? The more you know…

TEA
The NNA offers a Trusted Enrollment Agent program. Those with TEA designation can do additional tasks that get additional jobs. TEA agents are trained to understand digital certificates which are used heavily in the biopharmaceutical industry. They also are trained to understand how to apply to obtain a digital certificate and do identity-proofing. They must also learn to identify and distinguish between different types of identification documents. Word on the street is that TEA jobs don’t always pay well. But, any designation you can get will help. Personally, I feel there should be a choice between an Earl Gray TEA, and an Oolong TEA.

NNA TEA Program
http://activerain.trulia.com/blogsview/445209/nna-trusted-enrollment-agent-program

123notary notaries share opinions about the TEA Program
http://www.123notary.com/forum/topic.asp?TOPIC_ID=2416

More E&O?
In real life, E&O is mostly a fashion statement. Unfortunately, the more you have, the more you invite law-suits since the Plaintiff will know that they might be able to collect. Fancy clients such as some of the nation’s larger Title companies have higher standards for how much E&O a notary should have. So, how much is enough? The number keeps changing. In 2014, half a million was enough to please the most picky Title companies. But, many notaries preferred to have a million just to be a notch better than the others!

Background Screening
The NNA’s new Certification and Background Screening seem to be very necessary, but not for everyone. More seasoned notaries have told me that they get jobs because people know and trust them. But, for newer notaries, you might be missing out on work if you don’t pass their extensive background screening and testing! If you are serious about this business – just do it!

Inspections
Notaries claim that inspections don’t pay much. But, on the other hand, you can go when you like, take a few pictures, take some quick notes, and leave. It is not nearly as demanding as a loan signing which involves rigid scheduling, difficult borrowers, and tons of documents. If you want to augment your income, I suggest that you at least try out doing inspections. You never know — you might like it!

Weddings (I do)
Florida, South Carolina and Maine allow designated notaries to officiate at weddings. I don’t know if you need to be in the clergy to do this or not, but you can inquire. Many notaries get a lot of extra income doing weddings. Or maybe it is the other way around that Wedding Officiants make additional money being notaries.

Process Serving
Every time we write a blog about how notaries can make more money, process serving is always on the list. This is a slightly dangerous way to make extra money as you are serving court documents to criminals. But, if you have bills to pay, it is worth looking into. You can fit this into your schedule, and we all know that notaries have many holes in their schedule, especially during the beginning of the month!

Fingerprinting
The rules for fingerprinting keep changing. In my day (I’m sounding old) we used FBI fingerprint cards and rolled each finger, and then did flat impressions. If you made a mistake you had to do the entire card all over again. Live Scan became the norm in the early 2000’s. I don’t know what is used these days or how expensive it is to get into this, but many people make a good supplement to their income doing fingerprints. Plus it is fun. You get to meet interesting people and book them!

Hospitals & Jails
Many notaries are intimidated about going to a jail, and are not fond of going to hospitals. Newsflash — there’s money in muck. The desirable notary jobs include doing highly paid signings for Attorneys and $200 loan signings. But, honestly, how often do you get those types of jobs? In real life, the jobs that pay the most are often jail and hospital jobs. You need to read our blog’s hospital and jail signing sections to learn all of our free tips on the subject first. But, you can make $100 plus per assignment doing these less pleasant and more hairy notary jobs.

Being a Birthday Clown
If you choose this route, just don’t forget to completely remove your clown makeup before going to a notary job, otherwise the borrowers might get the wrong impression. “Hi, I’m Bozo the Notary!”

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You might also like:

An easy way to make $4000 more per year
http://blog.123notary.com/?p=14162

Best Marketing resources for Notaries
http://blog.123notary.com/?p=16322

Trusted Enrollment Agent TEA
http://blog.123notary.com/?p=21417

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May 29, 2012

Are webcam notarizations legal in my state?

Filed under: e-Notarization & e-Signings — Tags: , , , , , — admin @ 12:32 pm

Are webcam notarizations legal in my state 

As of 2011 & 2012, webcam notarizations are not legal in any state.  The California Secretary of State even went so far as to make an official posting on their California notary division website to specifically state that it is illegal to do webcam notarizations in California and that there was a company who engaged in this illegal notarization practice.  This illegal notarization technique was used for signings in New Jersey by the company in question.  I have not heard if those individuals doign these webcam notarizations have been arrested or what.  We actually advertise them on our website, but post information stating that their webcam notarizations are illegal in California and other states.
 
As a customer for notary services, it is your responsibility to have some basic idea about notary law, and you need to know what is illegal in this business.  Any notary job that lacks personal appearance from the signer is an illegal notarization except for a proof of execution.
 
If you want to look up your state’s notary laws, each state has a notary division website where you can look up specific notary laws particular to your state. It might be hard to sort through and the legalese is not easy to read, but you can learn a lot in a short amount of time by reading through state notary division websites. 
 
You might also like:
 
Contact information for state notary divisions

Do you accept credit cards?
http://www.123notary.com/forum/topic.asp?TOPIC_ID=3135

Being asked to backdate
http://www.123notary.com/forum/topic.asp?TOPIC_ID=3155

e-docs — worth it or not
http://www.123notary.com/forum/topic.asp?TOPIC_ID=632

Accepting verses bidding on a job
http://www.123notary.com/forum/topic.asp?TOPIC_ID=2306

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January 20, 2011

Notary Industry Standards According to Ken

Filed under: Ken Edelstein — Tags: , — admin @ 11:24 am

“It’s an Industry Standard”, sayeth Suppository Signing Service (SSS) when insisting that I accept payment on the 45th workday after the next lunar eclipse. Usually the “defense/attack” of industry standard is used to support an unfair/immoral situation; one that most likely will be “going away soon”. Slavery was an industry standard. Women not having the right to vote was an industry standard. The inclusion of cocaine in Coca Cola was an industry standard. I am sure you can add many currently unjust and destined to disappear practices to the list.

Just who decides what “Industry Standards” are? That’s simple – those (currently) in Power. They are saying that “it should be because it is”. Really? Change for the better is the history of and most basic philosophy of our great nation. Twelve year old children working 14 hour days in coal mines was an industry standard. IS (Industry Standards) change all the time. Unjust laws are changed, oppressed workers form unions, and civil/lawful peaceful protest leads to abolishing IS.

Thus, when SSS wants to “stick me” with their IS; I tell them that their IS statement is obsolete. The current IS is paying via PayPal “up front”. That is MY IS and they can “self administer” their assignment if they are “sticking” to their outdated concept of notary payment IS.

The issue is bigger than just payment. There is an outdated IS perception of the notary as being a “dumping ground” for various tasks. The IS of loading the doc with endless pages of survey, un-necessary FAX requests (not immediate funding, eg: package has 3 day recession), baby monitor calling; the list is practically endless. We are an industry, notaries are the first line of defense against fraud; our task is honorable and necessary. The vast majorities of us are highly skilled and know an Ack from a Venue. The IS of treating us like fools is coming to an abrupt end.

There are many ways to “bounce back” an IS attack. Ask precisely where that IS is codified. Yup, it’s only in the speaker’s mind; because that is the way they would like things to be. You don’t have to accept their IS – TELL THEM YOURS. I have had condescending calls from SSS telling me “you must accept our terms” – really? Not me. And, I sincerely hope the same will be true of you.

The IS statement is just a lot of hot air, being blown in your direction. Why? Because often that tactic works. Many don’t like to “stand out” and wish to swim with the school and fly with the flock. But when that school is heading toward the fisherman nets, when the flock is coming within shotgun range of the hunters – it’s time to change course. Their IS puts all the advantages on their side. You are playing poker with your cards being double sided, and their cards show you nothing.

We all know what is fair and just. Turning the IS “bs” around should not be our objective. We just want to eliminate being exploited. None of us wish to collect our fee and do an inept job. But we are fed up with an endless list of “additional requirements” that come with the package that were not disclosed when offered the assignment. When I mention this I am told it’s an IS. Well. My IS is to do what I agreed to do when setting my fee. Also the IS of “fee blackmailing” to require notaries to complete “I will be legally responsible if it does not fund” and similar nonsense is a thing of the past.

Most of us are one person business entities. We, lacking a true representative association that looks out for us; must form and enforce our own, fair, and just – Industry Standards.

You might also like:

My interpretation of how the Notary industry went South
http://blog.123notary.com/?p=16500

The Notary industry is getting more professional
http://blog.123notary.com/?p=15987

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January 3, 2011

Tony Soprano Gets Notarized

Filed under: Virtual Comedy Themes — Tags: — admin @ 9:46 am

NOTARY: Boy, what a long trip, and the traffic was terrible.

TONY: I understand. I’ve had a lot of trouble recently with traffic myself. Everytime I get stuck in traffic the only thought that runs through my head is, “where is that ambulance from heaven that I can follow.”

NOTARY: Isn’t that illegal?

TONY: It ain’t illegal if you don’t get caught. Besides… I know people. Capiche? (gives the notary two light avuncular slaps)

NOTARY: I’m not sure if I’m at a notariation or in a Good Fella’s movie.

TONY: It’s a little of both I guess when you’re around here. So.. let’s get started.

NOTARY: Do you have a document you need notarized? Can I see it?

TONY: I got it right here, safe and sound in my violin case. I’m from a very musical family. You know?

NOTARY: Yes, I can see that. There seem to be many violin cases around here. Do you know a good place I can get my bow rehaired?

TONY: Your what?

NOTARY: My bow. I’m a Violist.

TONY: Violist?

NOTARY: You know the instrument that looks like a violin, but is slightly bigger?

TONY: Oh yeah… the viola. I know what that is. But, you’re on your own. I don’t know no bow hair fixer uppers. My violins are strictly for looks purposes only, eh?

NOTARY: I understand. Just for show. Kind of like when I try to play the Khachaturian or Paganini concertos.

TONY: Oh yeah. I know Paganini. I dated his sister for a while. It didn’t end too good though. One of the uncles threatened me.

NOTARY: Did he threaten to forbid you from playing the violin again?

TONY: Not exactly. Let’s put it this way, he owns a concrete business.

NOTARY: Oh, well you won’t be able to play the violin again if he does what I think he was implying.

TONY: Never could in the first place. Okay, here’s the document — oh shoot, I’m running low on ammo. I didn’t realize. Thank God we’re doing this.

NOTARY: Ammo? You keep ammo in the violin case? When I go out to play a concert, I always keep my ammo in a separate bag from my viola case.

TONY: To each his own. Sometimes you don’t want the ammo getting separated from your instruments — you know what I mean?

NOTARY: Okay… we have the document entitled, “I won’t go anywhere’s near Giuseppe or the rest of you’s guys.” Okay, great. Can I see some ID?

TONY: Take your pick! (hands out twelve ID”s like a fan of cards.

NOTARY: Oh, I see. Let me close my eyes. Hmmm. I think I’ll pick…. this one… By the way, which one is the real one so I don’t have to have you arrested for fraud.

TONY: Oh, they’re all real.

NOTARY: What I mean was, which one was issued by the DMV here.

TONY: Oh, that kind of real. Dis one!

NOTARY: Now we’re in business. Now, please sign the document as Tony Soprano, and sign the journal the same way. I’ll need thumbprints too.

TONY: I have DNA samples in my other violin case just in case you’re interested.

NOTARY: Is it your DNA or DNA you’re planting.

TONY: Once again — take your pick!

NOTARY: Okay, I’ve filled out the form, I’m affixing my seal…. done… You know something. After meeting you, I’d like to keep my notary seal, journal, and ammunition (ink refill) in a violin case — and also wear a black shirt, white tie, and pin stripe suit.

TONY: You can call your operation, “Just got made Notarizations.” Just don’t try to do no notarizations in Bensonhurst. You’ll be cutting into Guido’s territory. He’s incharge of all the notarizations down there. Bad things could happen if you venture down there. Understand?

NOTARY: I think I got it. I’ll just stick to Connecticut for now. Have a nice day and stay out of trouble.

TONY: I think I’ll be safe with this document notarized. Now my ex-girlfriend’s family will feel safe…

NOTARY: Never mind — I’m not even going to ask.

.

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The Notary, The Mafia & The Fedex Drop Box
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July 24, 2010

Everything you need to know about advertising

Filed under: Advertising,Comprehensive Guides,How to get work; Who is getting work — Tags: , , , — admin @ 7:09 am

Advertising for mobile notaries.

As a mobile notary, its hard to know what the best way to market your business is. There are so many ways to advertise, many of which are very expensive. So, how do you make sense of this mess? To make it simple, lets divide advertising into several types. Notary directories, yellow pages, and direct marketing.

Notary directories are the best way to market a mobile notary business in 2010. There is not as much work as there was a few years ago, but the work that does exist, is generally assigned from mobile notary directories. 123notary.com, notaryrotary, notarycafe, and signingagent.com are the four most popular notary directories in 2010. It makes sense to get listed on these first, and then consider getting a free listing on a few of the many other notary directories that are out there.

Just being on a notary directory is not enough. You have to have an attractive profile, and good placement. A notary profile with several contact methods, a great notes section, and lots of information on it is ideal. Additionally, notary listings that are certified by the website that is providing the advertising will get significantly more business from their listing than those who are not. Certification requires a certain amount of studying. NNA’s certification is good for two years, while 123notary’s is good for the life of your listing with us. Being listed in multiple county pages is another way to get your listing good exposure. Placement is a big issue at 123notary.com. There is a waiting list for notaries who want to be higher on their local county’s search results. The higher the notary is listed, the more visits to their listing (clicks) and jobs they get. So, it pays to be high on the totem pole, certified, and have a thorough and nicely written notes section.

Yellow pages are another way to market your business. Yellow pages are hit and miss, particularly miss, however, many notaries who have figured out which yellow pages are good, get good business from that source. Start off with free listings, or small ads in several yellow pages, and then see what happens. Online yellow pages will try to sell you expensive banner ads and profiles. Just get a free listing to start out with and track your calls. Many notaries will pay bundles for an ad and not even get one call for it. Yellow page ads will get you more hospital, jail, immigration oriented, last minute travel documents, and office signings, while directories are mostly for loan signings at someone’s home.

Direct marketing is popular among the more agressive notaries. Knocking on doors of attorneys, bailbondsmen, realtors, convelescent homes, neighbors, and local businesses can sometimes turn into some good business. Cold calling nationwide signing companies and local title companies can also turn into some business. Some notaries hang around at jails and airports making themselves available for last minute emergencies and handing out cards to passers by. The most effective direct marketing technique is to give everyone you work for a business card. Make sure you have a nice business card stating you are a mobile notary. Give cards to the others in the office wherever you go. Friends and co-workers of clients will quickly become your loyal client, since they have seen your face and know you are reliable based on the work you did for their co-worker — even if its only based on one visit. This is called warm-market marketing and its powerful. If people know you from even one exposure, they are ten times as likely to use you since they will feel comfortable with you, especially if you introduced yourself to them and gave them a card. Passing out cards at convelescent homes is a proven winner. The patients are immobile and their families will need them to sign powers of attorneys and grant deeds. They can’t make it to a notary office, and will desperately need a mobile notary.

Need more help with marketing?
Try our marketing combo by visiting http://www.123notary.com/loansign.html
Or ask the experts at info@123notary.com

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Choosing a business name
http://blog.123notary.com/?p=2302

Notary Marketing 102 – The Top of your Notes Section on your Profile
http://blog.123notary.com/?p=19750

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