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April 12, 2024

5 Innovative Ways to Boost Your Notary Business Sales

Filed under: General Articles — Tags: — Tom Wilkins @ 4:12 pm

Are you searching for unique ways to increase notary business sales in today’s fast-evolving market? In a world where digital documentation and fierce competition are the norms, notary services remain indispensable for homeowners and business owners. From sealing property deals to authenticating critical documents, the need for notaries is more relevant than ever. Yet, standing out requires more than just offering these essential services. It calls for innovative approaches to increase notary business sales and ensure your services capture the attention they deserve. Dive into these five creative strategies designed to elevate your notary business.

1. Engage with Clients Through Digital Platforms

One of the greatest gifts technology has imparted to businesses is the ability to transcend physical spaces. Notary services are no exception. Establishing a robust digital footprint through online platforms can attract new clients seeking convenience. Offer virtual appointments, integrate secure e-signature solutions, and maintain an active social media presence to engage with potential customers. There’s a world of opportunity awaiting you beyond the physical notary office.

2. Nurture Customer Relationships with Personalization

Gone are the days when a one-size-fits-all business approach sufficed. Today’s consumers crave personalization. A personalized touch goes a long way in the notary world, where documents are as unique as those signing them. Address clients by name, remember the little details, and follow up post-service to demonstrate that your business isn’t transactional but relational. Personalization is the signature ingredient that enhances the customer experience for a notary professional.

3. Diversifying Your Service Offerings

Flexibility is key in the notary business. By expanding your service portfolio, you can tap into new demographics and upsell to existing clients. Offer translation services, document preparation, and mobile notary services, which cater to those who cannot travel. These additional offerings position your business as a ‘one-stop-shop,’ capable of handling varied notarial needs, giving you an edge over more traditional notaries.

4. Building and Leveraging Partnerships

Collaboration is a powerful tool in the world of business. You can potentially secure a constant referral stream by forming strategic partnerships with real estate agents, mortgage brokers, or legal firms. Conversely, when you recommend their services to your clients, it not only adds value but also nurtures a reciprocal relationship. The impact of these alliances can significantly amplify your sales efforts and solidify your standing within the industry.

5. Hosting Educational Workshops and Webinars

Informing your audience adds a layer of expertise to your notary services. Organizing workshops on notarization guidelines or webinars about the importance of certain notarized documents positions you as a thought leader and allows you to interact with potential clients meaningfully. An informed client is often empowered; empowering your client base opens the doors to a more secure and satisfied clientele.

Maximize Your Notary Business Potential

Innovation and adaptability are key to finding unique ways to increase notary business sales. These strategies help attract new clients and retain existing ones, ensuring your notary business remains competitive and prosperous. Remember, in the notary business, the signature date isn’t just a formal requirement—it symbolizes the culmination of trust, reliability, and professionalism you bring to the table. So why wait? Start implementing these innovative strategies today and watch your business thrive.

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November 25, 2020

Comedic suggestions for slogans for particular names of notaries on our site

Filed under: Humorous Posts — Tags: — admin @ 8:05 am

Originally posted in 2018

Every time I look at a Notary’s name, I get ideas for slogans. Sometimes I tell Notaries these slogans. Look for your name here. I am only listing a small percentage of our Notaries, but you might be there.

Carmen Bland — “Call me if you want a truly tasteless Notary.”

Sally Cripps — “Call me for drive by signings.” (I changed the first name so as not to offend anyone.)

Robert Burger — “Over 1 billion signed.”

Sheila Mabry — “Yes, No or Mabry Notary Services.”

Charles Cook — “Kiss the Notary” or “Well-done notarizations with Charles Cook.”

Carmen Towles — “Throw in the Towles Notary Service.”

Terri Gillette — “For a closer Notarization — every time!”

Jenny Kong — “Queen Kong Notarizations.”

Mary Potter — “Get notarized by me and I’ll use my brother’s magic Notary seal.”

Shirley Silver — “Not quite gold standard mobile notary.”

Mary Jane Jock — “Tired of being notarized by nerds? Call me!”

Catherine Minor — “Have you ever wanted to be notarized by a minor? Now’s your chance!”

Vene Moses — “Let me lead you out from being lost in the Notarial desert.”

Ann Dye — “A Notary Service to Dye for.”

Donna Mooney — “Looney Mooney Notary Services.” or “Full Mooney Notary Services.”

Robert Crouch — “Crouch ain’t no slouch.”

Sharon Wolf — “A Notary service in sheep’s clothing.”

Christine Loya — “You don’t need an Attorney, you need a Loya… Loya Notary Services.”

Kathleen Spies — Shaken not Stirred Notary Services.” or “007 Notary Services.” or “Double Agent Notary Service.”

Paige Borel — “You can’t replace this Paige.” or “Call me and we’ll be on the same Paige.”

Yvonne Blankenship — “My ship might be blank, but I do not notarize documents with blanks.”

Jennifer Winkler — “Get Notarized by the Fonz’s sister and say — eyyyy…”

Leslie Worth — “When you’re tired of those other worthless Notaries, call me!” or “Looking for a Notary where you get value? Look no further.”

Eva Sommer — “All Season Notary.”

Kathryn Reynolds — “The Notary who wraps things up.”

Shelly Booth — “The Notary Booth Notary Service.”

Tresia Burrow — “Ground hog Notary services.” or “A Notary who digs deep into Notary issues?”

Debra Wise — “Wisdom Notary Services — we never wise off to our customers.”

Wendy Gray — “50 Shades of Gray Notary Service.”

Robert Hyatt — “We notarize even after check out time.”

Etta Bell — “A Notary with a nice ring to it.” or “The Notary whose name rings a bell.” or “Heard of Etta? No, but the name rings a bell.”

Pearl Champaign — “Bubbly Notarizations.”

Robert Pratt — “A notary who never falls or clowns around.”

Dorothy Holmes — :Holmes equity line of credit Notary Service.” or “Mortgage your home with Holmes!” or “Your Holmes or mine Notary Service.”

Barb West — :Your business will never go South with me.” or “Call me for a Notary who is the best in the West.”

Tammy Mello – “Call me for a relaxed signing.”

Lucille Frost — “Chill Out Notary Services.”

Brian Quick — “Quick Signings Notary Service.” or “Call me for a quick signing!” or “Call me for the fastest Notary anywhere!”

Denise Lytle — “A lot from a Lytle Notary Services.” or “Call me for a Notary who works a lot, but only charges a Lytle.”

April Risley — “Spring Notary Services, let us spring into action.”

David Love — “You’ll like my work but you’ll love my prices.” or “You’ll love my work. or “For a Notary you’ll love.” or “I love you, man – Notary Services.” or “All is fair in love and Notary work.”

Sandy Moose — “Antlers in the head lights Notary Service.” or “Call me for a Notary who spends three hours parked in the middle of the road blocking traffic for no apparent reason.”

Julie Key — “Let me be your key to a successful notarization.”

Elizabeth Lock — “Lock & Key Notary Services.” (Maybe she should do a merger with Julie Key…)

Amanda Deel — “Deel me in Notary Services.” or “Great Deel Notary Services.”

Cheryl Bass — “There’s nothing fishy about this Notary.” or “For a Notary who is low key.”

Kelly Ruble — “Dollar for Dollar Notary Services.” or “You’ll never get a bad exchange rate with us.”

Heather Day — “Day or Night Notary Services.” or “24 hour notary services.”

Brittni Couch — “Coach Potato Notary Service.”

Gina Sas — “The Notary Service That Never Talks Back.”

Amber Dates — “Amber Alert Notary Service.” or “Blind Date Notary Service” or “Dates & Times Notary Services.” or “Medjool Notary Service.” or “Get notarized by pitted Dates with us.”

Pamela Knight — “Day or Knight 24 Hour Notary Services.”

Karla Hand — “Lend me a Hand Notary Service.” or “Hands on Notary Service.” or “Witness my Hand and official seal Notary Service.”

Angela Ma — “Not just another Ma & Pa Notary Service.”

Judy Weddle — “Don’t Meddle with Weddle.”

Verna Wright — “Get the Wright Notary at the Wright Price.”

Stephanie Story — “Chapter and verse Notary Service.” or “Once upon a time Notary Service.”

Coleen Ho — “Who you callin’ a Ho Notary Services.” or “Call me for a Notary who is gung ho.” (we changed the first name so as not to offend anyone too badly.)

Karen Wynn — “Wynn Wynn Notary Services.”

La Donna Penny — “Pennies on the Dollar Notary Service.”

Edwin Forte — “Notarizing is my Forte!”

Julia Hill — “Up Hill Notary Services.” or “Over the Hill Notary Services.” or “It’s all down hill from here Notary services.”

Robert Getter — “Getter is Better and will notarize your document or Letter!”

Ricky Salmon — “Wild Alaskan Notary Service.” or “Omega 3 Notary Service.”

Frank Tabacca — “Pipe Dream Notary Service”

Liz Demera — “I’m Liz Demera of Madera County.”

Stoney Wright — “Looking for Mr. Wright? Look no further.” or “Mr. Wright Notary Services.” or “Wrights and Responsibilities Notary Services.”

Julie Sleep — “I’m so experienced I can sign in my sleep.”

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You might also like:

The Noterator
http://blog.123notary.com/?p=19116

Names for Notary businesses that can get you trouble
http://blog.123notary.com/?p=19064

Geographic Notary Business Names
http://blog.123notary.com/?p=19060

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April 3, 2019

Do you invest in your notary business?

Filed under: Marketing Articles — admin @ 10:00 am

Some people who are Real Estate brokers invest heavily in licensing fees, insurance and other expenses to maintain their Real Estate career. But, how many Notaries invest heavily in their career? People who advertise with us often do, but not all of them.

E&O Insurance is not for free, but can make you look like a serious contender, especially if you get a lot of it. The irony is that when you try to collect, they might not pay if the situation is not a notary error. A signing agent error on a non-notarized document is not a notary error. Read the fine print.

High placed listings on 123notary get a lot more business than the rest. Smart people get it that they need one if they want their business to grow.

Asking for reviews is free, but an investment of a small effort on a regular basis. Smart Notaries understand that asking for reviews is investing in credibility and nothing beats credibility. If you have no credibility, then you are reduced to being one of those notaries who brags about how great they are when none of their customers think they are good enough to write a review for. Food for thought.

123notary certification gets more clicks and more title work. Most people think that knowledge is not important. But, the cost of screwing up a loan and losing a client is heavy. And the cost of not getting clients in the first place because you have no credibility is a problem too. Investing in knowledge pays off day after day for decades. So, why not invest in knowledge?

Writing more in your notes section takes very little time. It is an investment of minutes that can pay off for decades. Smart Notaries get it that they need a really comprehensive notes section. The others just write a one liner about how great they are. Do you think title companies are dumb enough to fall for that? Think again.

There are other ways to invest in your business. Websites, business names, education from other entities, and more. Those that take Notary work seriously typically do a lot better than those just winging it. Choose the path of solidity and you shall prosper.

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Nice things people said about 123notary in the blog comments
http://blog.123notary.com/?p=22401

How does pricing for top placements on 123notary work?
http://blog.123notary.com/?p=19355

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January 18, 2014

You could get sued if you don’t have a business license

Legally, you might need to get a business license
Did you just get your Notary Commission? Good for you! Do you want to start a business doing notarizations? unlikely unless you have gotten huge without a business license. However, there is a small chance that someone else might register that business name somewhere in your state or county and sue you for damages. After all, you were Legally, you might need to get a business license. But, most notaries don’t get one until they want to use a particular business name. Some even advertise in the yellow pages without having a registered business name. What is the risk in not doing so? Will the state government come crashing down on you? That is using THEIR business name and they could claim to have lost money!

Changing or removing your business name
The problem is that once you put your business name in print on the internet or in printed advertising, you might find it very difficult to get change it or remove it. Google keeps a cache of old pages for months as well, so that information you posted on the internet could haunt you long after you remove it!

Notary Business names that change every month?
We have notaries on 123notary who change their business name every month. Each time it is a different variation. In October it is MG Notary Service, and then it changes to MG Properties, and then in December it is Mary’s Notary & Apostille. Which one is it? Notaries cannot change their personal or business name on our site without my intervention. But, when I see that they are changing their business name every month, I begin to think that “perhaps” their business name is not really registered, and that they don’t have business licenses. Hmmm. Once I asked someone to send me proof of their business license and they sent me a copy of a newspaper ad they had used to publish their business name. The text was different sizes and on different lines, and I couldn’t tell which part of the name was commentary and which part was the name on their business license. Good God!

Be safe and get registered
It is better to think long and hard about what your business name should be. Then, register your business name, and get a company bank account. Then you can advertise, and do business as a DBA without “as much” risk of being sued due to your business name. There can always be some clown who still wants to make trouble with you who has that same business name registered in another county, but if you are playing by the rules, it will be harder for someone to question the legitimacy of your business name and probably less likely that they can sue you for “business name infringement”. Your name on your notary commission is registered, why shouldn’t your business name as well?

Tweets:
(1) Did you just get your notary commission? Good! You need to get a business license now.
(2) Once your business name is registered & in print, it is not easy to change it. Think it over first.
(3) We have notaries on 123notary who change their business name every month. Doesn’t sound very legal.
(4) You might be held liable for “business name infringement” if you don’t register your biz name.

You might also like:

Stealing a business name
http://blog.123notary.com/?p=2660

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October 24, 2013

He made $35,000 a month his first year in business?

He what? He made how much? Am I dreaming? Who is this guy?

I just got off the phone with him. I will not disclose his location or name for his privacy. I just talked with a particular gentleman who has multiple listings on 123notary.com. He says these listings bring him so much business that the phone is ringing off the hook and he is reeling in the business. But, $35,000 a month? He says this is his first year in business as a mobile notary. He hires people on salary to drive around and do signings. He pays for the car and other expenses himself and pays them an hourly salary (not big bucks, so don’t get your hopes up). The sheer volume of business this guy is getting is amazing.

Honestly, from talking to him, he sounds like a very cool guy, and very motivated. He fits the profile of a winner in my book. But, still, this type of success is unprecedented in someone’s first year. I understand that the market is picking up for notaries, but still. We have another gentleman who is running a very similar type of operation and very successfully. He has notaries in four or five states and pays them on salary. He gets business right and left and has a huge staff in the office and in the field.

So, if your business is not all it can be, think about what the personality traits of a success story are. There are many successes on 123notary, and you can be one of them. Be an up beat person who gets the job done and doesn’t create obstacles for others. If others create obstacles for you, then create systematic policies for dealing with these problems instead of complaining. Remember — winners find solutions. My idea is to try to adopt the mind-set of someone whose business is off the hook, and that will help you be one of the notaries who is on your way to a huge success!

Tweets:
(1) He bought 8 listings on 123notary.com, hired people to do signings for him & made $35000/month!
(2) If your business could be better, think about what the personality traits of a success story are.
(3) Be an upbeat person who gets the job done and doesn’t create obstacles for others.
(4) If others create obstacles for you, then create policies for dealing with these problems instead of complaining. Winners find solutions.

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$10,000 a month on a bad month
http://blog.123notary.com/?p=3891

The Notary, The Mafia & The FedEx Drop Box
http://blog.123notary.com/?p=3891

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June 6, 2013

Industry Standards in the Notary Business

Many notaries claim to understand the loan signing business well. But, there are many things that even experienced notaries don’t know. Here are some industry standards to think about.

(1) Cross outs
Some lenders allow them while others don’t. As a best practice, avoid crossing anything out unless you have gone through all other recourses without any luck. You should ask your contact person if they think it is okay to cross-out before doing so. If you can’t reach your contact person, see if that company allows cross outs. Remember, even if a company allows cross outs, it can compromise an entire loan and cause a redraw. So, don’t be “Cross-out-happy”.

(2) Initialing
This topic is not well taught, but really matters. I have received instructions that are identical from two unrelated parties. One was a processor, and the other was the owner of a signing company. Both instructed me that if a surname is spelled incorrectly in the signature section of a document, the initial goes UNDER the name. The processor noted that it should ideally go under the last several letters of the surname. Why? The processor or quality control people involved in the loan need to type in the corrected version of the name, and if you put initials where they are going to type, they will run out of space. This is a practical consideration and not a legal one. Initials go UNDER, so that retyped names can go to the RIGHT. This is a test question by the way.

(3) Order of documents
Most companies like documents returned in the same order they were submitted. Some are more flexible than others about this, but it is easier and more organized for them. That way they will know right away if they are missing something. Checks or notes should go on the TOP of the package and ideally attached to an 8.5 x 11 document so they don’t float away if unattended. Gusts of wind and careless coworkers walk by, bumping into things, and sending loose documents flying. I remember a client who lost a $20,000 check that I specifically remember putting in the package. Hmmm. Be careful — I am!

(4) Unsigned documents
If a borrower won’t sign a document, it should be returned at the TOP of the package. You don’t know who will open the package. Often it is a secretary, assistant, co-worker, or someone other than the contact person. If they don’t realize immediately that there is a problem, then there will be a delay fixing the problem. Remember — these folks are multitasking, and your loan is not the only one. Although you told them in a phone message that there is a problem, they still need the problem to be in their face.

(5) Hustling the borrowers
If a borrower doesn’t want to sign a document, don’t start off by pulling a “used car salesman” tactic. Call the contact person you have, i.e. Title, signing company, lender, etc. Leave a message, and allow 20 minutes for them to call you back. Call them once more if you don’t hear from them and wait another five minutes. If you still don’t hear from them, then you can tell the borrower about their three day right to cancel, and how if they don’t sign the document they might be facing a redraw. Remember, don’t start off by twisting the borrower’s arm — that is a last resort and is very rude and unprofessional to start off that way.

(6) Fedexing back the documents
If there is a problem communicating with the lender or other contact person, don’t delay Fedexing documents back unless instructed to. Many signers feel that it is “professional” to hold on to the documents until the next day until right before the Fedex deadline. Guess what, you might hear from the lender with instructions or you might not. But, what if you get busy and FORGET to dump the Fedex? What if you or a family member has a health emergency and you can’t drop the Fedex? Do you think of these things? Get rid fo the Fedex THAT NIGHT into the drop box at a staffed Fedex station if possible even if the staff are no longer there. It will get picked up. Remote drop boxes are sometimes risky, but boxes at Fedex stations are very safe. Think when handling time sensitive documents.

(7) Emailing documents back
If you get e-documents and have a question, don’t scan and email a document back. That is NOT secure. A hacker could do identity theft. Lenders are very uncomfortable with the idea that a notary would compromise their information. Use a phone or a fax, but not email for sharing information about the borrower. Remember, that when you received the documents, the portal was PASSWORD protected.

(8) Instructions
Many lenders have a letter of instructions when they assign a loan. The industry standard here is that there is no standard. Some lenders give written instructions while others don’t. Each one wants something different. Follow instructions to a tee, and you will be first on their list.

(9) Explaining things to the borrowers
If you are NOT in an attorney state, you can explain generic information about documents to the borrowers. But, do not give specific information about their loan, specific answers to questions about their loan, or commentary particular to their loan. Not allowed. Don’t even tell them their Rate. Just point and say, “Is this what you asked about?”. That way you are carefully refraining from telling them anything which they could accuse you of misstating after the fact.

(10) Confirm the completion of the signing with a tracking #
When you are done with a signing, leave a message with the Fedex tracking number.

(11) Title & Escrow prefer blue ink
I always used black unless specifically asked to use blue. But, many lenders nationwide prefer blue ink so that they can identify an original from a B&W copy immediately.

(12) Take the Fedex to a HUB.
Remote drop boxes are a recipe for disaster. Title will be all over you if the documents don’t get back on time. Find out where all of your local Fedex stations are. You could lose your best client if the documents don’t get back on time. Get a receipt too and save yourself a lot of problem. Not an industry standard, but it SHOULD BE.

(13) 40% of signing companies say: Don’t call the borrowers.
If you don’t call the borrowers, they won’t know that you are coming. Half the time, they won’t be ready for you either. So, unless you are absolutely sure that the company will pay you if the borrowers don’t sign, then think twice.

(14) Sign exactly as the name is printed
What if the identification doesn’t have the same name variation? Your Secretary of State might not take kindly to the fact that you notarized them under a name that is substantially different from what their ID reads. Proceed with caution and use a Signature Affidavit if necessary. Make sure that middle initials are clearly signed too so that the lender can sell the loan. If any part of the signature looks like it is omitted, reselling the loan will be a problem.

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Notary Public 101 – a free notary course
http://blog.123notary.com/?p=19493

Fraud and forgery related to the notary profession
http://blog.123notary.com/?p=2294

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September 12, 2011

Deceptive Identities – Companies that change their names

Companies that change their names
 
If you read the forums much, and you are advised to, you will have some idea of what is going on in the notarial world.  Signing agents are being low balled, not paid, strung along, and worse.  Some of the players or characters in this drama either change their company name, or transfer to another company, whose identity is unknown to the notaries as a group. This is very sneaky and deceptive, but the notaries are a fast group to catch on to scams and publish information on the forum.
 
Moving to a new company
From time to time, notaries will post about this phenominon.  An agent from a signing or title company of a particular name, will leave one company and start working for another company.  A notary, or more than one notary will find out, and post about it on the forum.  Believe me, if Jill at XYZ company didn’t pay you, then the fact she is working for a new outfit won’t make her pay you.  Of course Jill will give you the run around and say that it was out of her control, and that it was up to payroll or accounts payable.  How can you blame Jill for what was out of her hands?  My opinion, based on spiritual knowledge and common sense is that like and like attract.  If you are a screwball, you will be likely to work for screwballs. If you are honest, how long will you stick around with crooks once you figure out who they really are?  So, if the problem is in accounting, I think you are guilty by association.  What do you think? Additionally, how can I be sure that accounts payable calls the shots of who gets paid. In companies with ten or twenty people, it could be anyone. 
 
Changing company names
Sometimes companies will do business under one name, and then perplex everyone and pick a new name.  Nobody can figure out who they really are anymore. Notaries will tell endless stories on the forums, but there is always confusion, no matter who says what, or when.  I met someone by phone on the East coast who had a small signing outfit who wanted to change their name and enlarge their scope.  I told him to get a unique name, or keep the same name. Don’t fool around with names.  Names are how people know you and identify you.  If you pick the wrong name, you will be confused with crooks for the rest of your career and you will regret it.
 
Trading places?
Some companies have a similar name to other companies.  The only way to identify the company is by their town.  But, what happens when they move from Irvine to Simi Valley. Then, you completely lose track of who they are.  The confusion is unbearable.  You have to ask them if they “used to be” located in Irvine just to keep them straight.  With my luck, if I’m trying to figure out who a company is, I’ll see all of their various addresses, look them up on google, try to guess which years they were in which place, and then I will find out that they are out of business.
 
Similar names
How can you keep these companies straight?  I give up. It gets too confusing.
 
Notary Direct, & Notaries Direct
 
ASAP Processing, ASAP Settlement, ASAP Loan Docs, ASAP pro notary services & ASAP signing services,
 
Cal docs notary Vs. California notary and doc signers
 
California professional signing group, California signature service, California signing services
 
Central escrow & Central signing service
 
Doc Pro & Doc Pros
 
National Title & National titlenet
 
The bottom line
If a company has a confusing identity, just make sure you get their address.  The address proves who they are, unless they move around a lot.  I would be less inclined to trust a company that moved around too much.  Background check all companies on 123notary.com/S on your mobile phone and then you will know if they have a good track record.  A good history doesn’t guarantee you payment, but its ten times as safe as working for an unknown company!

Tweets:
(1) Some of the most infamous signing companies in the business changed their names. But, the notaries caught on!
(2) Some signing companies have almost an identical name to other ones. The only way to tell them apart is their address.

You might also like:

Business cards & registered business names
http://blog.123notary.com/?p=36

Business licenses & company names
http://blog.123notary.com/?p=742

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April 24, 2011

Business Licenses

Does your business have a business license?

Having a “real” business like a store or restaurant requires you to have a business license and perhaps some other permits.   Being a notary public is easier.  You don’t need a liquor license unless you want to offer unique wines from Mendoza that you stash in your trunk to your notary clients. It might help them get through a stressful signing, you never know.  But, most notaries do not have a business license, and legally, you should probably have one.

Company names?
Its good to have a notary company name / notary business name.  It gives the impression of professionalism.  Our notaries often put a company name on their listing, but many keep changing the name every several months.  I begin to think that they are not licensed, and they just improvise on the name as they please.  This can get you into a heap of trouble. We already had a threat of a law suit because one notary used someone else’s name (gulp).  Notaries with a company name get about 17% more clicks than those that don’t.  Removing your personal name to replace it with a company name can lose you some brand recognition in the short run though.

Business licenses
Its doesn’t require a degree in nuclear physics to ge ta business license. Just waltz down to your county clerk’s office with a check and register your business name.  You have to check to see if the name is already in use.  If not, then register your choice of name. Its good to think for a few weeks what you want to name your business, so you can start off with an auspicious name.  Registering your business on a lucky day will help your business for life too, so have a good astrologer pick a lucky day for you with some good constellations. Make sure Mars is in the right house.. or else!  You have to list your business name in one or more newspapers in your area, but the county clerk will take care of that for you.  You fill out a few quick forms and write them a check, and then you are done.

Name ideas
Its sometimes a good idea to have a unique name.  Many companies in our industry have a name so similar to someone else’s name, that when the “other” company does something wrong, the new company is effected by the bad reputation of the other company.  Unique names are good, and names with geographical terms are sometimes a good idea too.  Its best to pick a good name, and then keep it for life.  Many companies like to keep changing their company name, and this causes a lot of confusion for the customers.  There is a train station in Bombay that changed its name three times in the last several years.  I don’t know whether to call it “Fort”, “VT”, or “Victoria Station”, yikes.  I’ll have to call it, “The railway station formerly known as Victoria Station”.  That will not help me when I try to look it up on the internet.

Do names have energies?
The mystics think that names have powerful energies, and that if you pick a good name, that will help your business. Personal names have karma too, and if you want to change your karma, the first thing to do is to change your name.  Number combinations have energies too.  Names also make quite an impression, so if your name seems unique and also gives the client confidence in you, you are on the right track. Considerate Notary Services, Astute Notary, Meticulous Signing Services, Simi Valley Signatures…  These names may be a bit funny, but they are good names in my opinion because of the impression they give.

When you are ready!
Think hard about what type of notary company name / notary business name to get. Ask your friends and your cat or dog what they think too.  Meditate on it.  Then, when you are ready, register your business name!

You might also like:

7 ways to use Facebook to market your notary services
http://blog.123notary.com/?p=5396

How to write a notes section if you have no experience
http://blog.123notary.com/?p=4173

Choosing a name for your business license
http://blog.123notary.com/?p=7103

You could get sued if you don’t have a business license
http://blog.123notary.com/?p=7100

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February 28, 2011

What do you do to advertise your notary business?

Filed under: Advertising — Tags: , — admin @ 2:59 am

There are the “traditional” ways of marketing your notary business which have mostly remained unchanged for generations such as online advertising on directories and online yellow pages, and even using Google. When I say unchanged for generations, it is because grandma and grandpa are now also using online technology and have been for years!

There are more low-tech ways such as handing out your card to those you have worked for and their office-mates, attorney offices, convalescent homes, etc. Getting on the list of as many signing & title companies as you can think of in a systematic way helps too. But, besides these ways, what other things can you do? I have been reading discussions on the various forums and have some new tips to add to my old bag of tricks.

Google Adwords
Use caution. This method of advertising is probably new to you, and the costs can rack up. It is hard to know what to bid on keywords, or even which keywords you should use. I recommend a combination of notary terms and geographic keywords such as: notary public los angeles, or san jose mobile notary. Google adwords just pulled a fast one on me and started advertising my terms in their “Display Network” which cost me an extra $1000 last month. So, login regularly to make sure your costs are not skyrocketing. On a brighter note, if used moderately and effectively, adwords can make your business. 123notary would not have made it without adwords (by the way.)

Join your local chamber of commerce
I’m not sure who queries the chamber of commerce when looking for a notary, but some people might, and it doesn’t hurt to have your name out there.

B2B Networking and Social Events
Going to social events is time consuming, so make sure you actually like being there! Yes, you can make new and potentially valuable contacts, but think of the hours you spent in acquiring them. So go, hand out your card, make a few notary jokes, and have fun. Tell them the joke about how your last client asked if he could sign with invisible ink, and you said, sure, if I can notarize it with my invisible notary seal. Then, tell them the story about how you notarized at an asylum for someone who claimed to be Abraham Lincoln! They will get a laugh out of your stories If you go to social events, you need a repetoire of crazy notary stories that will keep them laughing. Then, they will definitely remember you when they need a notary.

Social Media
Craigslist is the most practical way to advertise or find common services. But, some notaries use Google+, Facebook, Twitter, and others. The problem with social media is that your followers might be in Uganda, and if they need a notary job, it might be a little too far for you. Craigslist on the other hand segments their advertising to your metro, or your part of your metro which makes it very usable.

Websites
Notaries have been creating websites for years. But, hosting is expensive and so is promotion. I don’t recommend a website unless you are going to really invest some time and money to learn to do it right. You can get a lot of mileage out of our website at very little cost if you create a highly optimized profile which is not that hard!

Newsletters for senior communities
Seniors need mobile notaries. You can call hospitals and convalescent homes directly, or let them find you in the yellow pages, or newsletters. Targetting this specific age group is a very smart idea for a mobile notary, since they are not always that mobile themselves.

Web directories
123notary, notaryrotary, notarycafe, and signingagent.com are traditional choices for those who want to do online advertising for their notary work. I also want to note that 123notary has been getting record breaking traffic recently, and we anticipate that this trend will continue!

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January 18, 2011

Grow your business first, and THEN do the official stuff?

This was a reply to my post about getting a business license. It is illegal to operate a business without a business license. If you claim a business name without having it registered, you could get into legal trouble (gulp.)

But, should you see if your business “takes” before investing in formalities? That is what many of us small potatoes do. I started several businesses without registering them. I started in business when I was a 14 year old kid doing landscaping for my neighbors.

If you are committed to doing business, invest in supplies, commissions, etc., then you are committed enough to obey the law and get a business license. The total costs are less than $100 including the newspaper fees for publishing your business name officially.

As they say in the sneaker industry — just do it!

Tweets:
(1) should you see if your business “takes” before investing in formalities like getting a biz license?

You might also like:

Choosing a name for your business license
http://blog.123notary.com/?p=7103

Registering your business license
http://blog.123notary.com/?p=742

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