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August 18, 2014

Grow your business first, and THEN do the official stuff?

This was a reply to my post about getting a business license. It is illegal to operate a business without a business license. If you claim a business name without having it registered, you could get into legal trouble (gulp.)

But, should you see if your business “takes” before investing in formalities? That is what many of us small potatoes do. I started several businesses without registering them. I started in business when I was a 14 year old kid doing landscaping for my neighbors.

If you are committed to doing business, invest in supplies, commissions, etc., then you are committed enough to obey the law and get a business license. The total costs are less than $100 including the newspaper fees for publishing your business name officially.

As they say in the sneaker industry — just do it!

Tweets:
(1) should you see if your business “takes” before investing in formalities like getting a biz license?

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Choosing a name for your business license
http://blog.123notary.com/?p=7103

Registering your business license
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August 17, 2012

Stealing a Business Name

Stealing a business name 

One of our notaries was accused of stealing someone’s business name.  The notary went to a signing and said she was associated with some other gentleman with a particular name. I don’t remember the name, and would be confidential in any case.  The client was having some paperwork notarized that would be used to register a company name in Wyoming
 
I couldn’t figure this situation out, so I emailed the client, and they said that the notary name was registered the next day by the friend of the notary, but not the notary themselves.  They registered his business name before he could register it.  Why would someone go out of their way to steal someone else’s business name?  This poor client had already printed out business cards and mailing labels with his future business name, and now he couldn’t register it.
 
What a sad story.  The moral of the story is don’t print your cards until your business name registration is complete.  Someone else can register that name up to seconds right before you attempt to!!!

Notaries are encouraged to register their business names, and get a business license. Notaries with official business names get considerably more business than those that don’t have a notary business name!

Tweets:
(1) One of our notaries was accused of stealing a signer’s business name right before it got registered!
(2) One of our notaries registered a clients’ business name 24 hours before the client went to register it.

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Funny sounding business names: Grandma’s notary service & more!
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Notary business names
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Business Cards for notaries
http://blog.123notary.com/?p=36

Business Licenses
http://blog.123notary.com/?p=742

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February 9, 2012

Notary Business Names

Notaries often ask me, should I use a business name?  Do notaries need to register as a business?  Does a notary public have to get a business license? The answer is yes.  Any business, including a home-based notary business needs a business license, otherwise, you might be operating illegally. For a notary to get a business license is not hard, just contact your county clerk’s county recorder office and ask them what the procedure is.  It is generally under $200 and the paperwork is not difficult.  Getting a fictitious business name for your notary business can also be the prerequisite to getting a bank account with your company name on it!
 
But, what to name your notary business? Too many notary businesses have similar sounding names, and they all become one big blur.  We wrote a blog entry all about signing company names which sound similar which is a fun blog entry to read.
 
Yellow Page Names
It is common for notaries advertising in the yellow pages to want to show up at the beginning of their section.  Names like A1 Notary, AAA Mobile Notary, AAAA Traveling Notary, and Aardvark Notary are common. Unfortunately, your clueless customers will get mad when you are not the auto club and tell you to change your name!!!  It happened to me, I know.
 
Glamour Names
Then, there are those who want the glamourous names like Royal Notary, Elite Notary, On Time Notary, and other vanity names.  You could capitize on a character trait such as Integrity Notary, Rapid Notary, or Honest Notary.

 Geographic Names
Geographic names are very good for website optimization.  If your business name is Glendora Mobile Notary Service, then your website will show up very well for local keywords. 
 
 
Personal Names
We have one client who’s business name is Ellen the Notary.  That is easy to remember and very personable too!  Johnson’s Traveling Notary is another example of a personal type of a notary business name. Sam’s Meandering Notary is yet another.

 Unique Names
But, what about more unique sounding names?  I generally recommend either geographically recognizable business names or unique ones. A confusion between your business and some other business with a bad reputation can be crippling!  If it were me, I would really put a few weeks of brainstorming and asking your friends to find that perfect name for your notary business.
 
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Deceptive identities – Signing Companies with Similar Names

7 ways to use Facebook to market your notary services
http://blog.123notary.com/?p=5396

Fake it until you make it with your number of signing
http://blog.123notary.com/?p=4214

Business cards for mobile notaries
http://blog.123notary.com/?p=36

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April 24, 2011

Business Licenses

Does your business have a business license?

Having a “real” business like a store or restaurant requires you to have a business license and perhaps some other permits.   Being a notary public is easier.  You don’t need a liquor license unless you want to offer unique wines from Mendoza that you stash in your trunk to your notary clients. It might help them get through a stressful signing, you never know.  But, most notaries do not have a business license, and legally, you should probably have one.

Company names?
Its good to have a notary company name / notary business name.  It gives the impression of professionalism.  Our notaries often put a company name on their listing, but many keep changing the name every several months.  I begin to think that they are not licensed, and they just improvise on the name as they please.  This can get you into a heap of trouble. We already had a threat of a law suit because one notary used someone else’s name (gulp).  Notaries with a company name get about 17% more clicks than those that don’t.  Removing your personal name to replace it with a company name can lose you some brand recognition in the short run though.

Business licenses
Its doesn’t require a degree in nuclear physics to ge ta business license. Just waltz down to your county clerk’s office with a check and register your business name.  You have to check to see if the name is already in use.  If not, then register your choice of name. Its good to think for a few weeks what you want to name your business, so you can start off with an auspicious name.  Registering your business on a lucky day will help your business for life too, so have a good astrologer pick a lucky day for you with some good constellations. Make sure Mars is in the right house.. or else!  You have to list your business name in one or more newspapers in your area, but the county clerk will take care of that for you.  You fill out a few quick forms and write them a check, and then you are done.

Name ideas
Its sometimes a good idea to have a unique name.  Many companies in our industry have a name so similar to someone else’s name, that when the “other” company does something wrong, the new company is effected by the bad reputation of the other company.  Unique names are good, and names with geographical terms are sometimes a good idea too.  Its best to pick a good name, and then keep it for life.  Many companies like to keep changing their company name, and this causes a lot of confusion for the customers.  There is a train station in Bombay that changed its name three times in the last several years.  I don’t know whether to call it “Fort”, “VT”, or “Victoria Station”, yikes.  I’ll have to call it, “The railway station formerly known as Victoria Station”.  That will not help me when I try to look it up on the internet.

Do names have energies?
The mystics think that names have powerful energies, and that if you pick a good name, that will help your business. Personal names have karma too, and if you want to change your karma, the first thing to do is to change your name.  Number combinations have energies too.  Names also make quite an impression, so if your name seems unique and also gives the client confidence in you, you are on the right track. Considerate Notary Services, Astute Notary, Meticulous Signing Services, Simi Valley Signatures…  These names may be a bit funny, but they are good names in my opinion because of the impression they give.

When you are ready!
Think hard about what type of notary company name / notary business name to get. Ask your friends and your cat or dog what they think too.  Meditate on it.  Then, when you are ready, register your business name!

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7 ways to use Facebook to market your notary services
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How to write a notes section if you have no experience
http://blog.123notary.com/?p=4173

Choosing a name for your business license
http://blog.123notary.com/?p=7103

You could get sued if you don’t have a business license
http://blog.123notary.com/?p=7100

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