Does your business have a business license?
Having a “real” business like a store or restaurant requires you to have a business license and perhaps some other permits. Being a notary public is easier. You don’t need a liquor license unless you want to offer unique wines from Mendoza that you stash in your trunk to your notary clients. It might help them get through a stressful signing, you never know. But, most notaries do not have a business license, and legally, you should probably have one.
Its good to have a notary company name / notary business name. It gives the impression of professionalism. Our notaries often put a company name on their listing, but many keep changing the name every several months. I begin to think that they are not licensed, and they just improvise on the name as they please. This can get you into a heap of trouble. We already had a threat of a law suit because one notary used someone else’s name (gulp). Notaries with a company name get about 17% more clicks than those that don’t. Removing your personal name to replace it with a company name can lose you some brand recognition in the short run though.
Its doesn’t require a degree in nuclear physics to ge ta business license. Just waltz down to your county clerk’s office with a check and register your business name. You have to check to see if the name is already in use. If not, then register your choice of name. Its good to think for a few weeks what you want to name your business, so you can start off with an auspicious name. Registering your business on a lucky day will help your business for life too, so have a good astrologer pick a lucky day for you with some good constellations. Make sure Mars is in the right house.. or else! You have to list your business name in one or more newspapers in your area, but the county clerk will take care of that for you. You fill out a few quick forms and write them a check, and then you are done.
Its sometimes a good idea to have a unique name. Many companies in our industry have a name so similar to someone else’s name, that when the “other” company does something wrong, the new company is effected by the bad reputation of the other company. Unique names are good, and names with geographical terms are sometimes a good idea too. Its best to pick a good name, and then keep it for life. Many companies like to keep changing their company name, and this causes a lot of confusion for the customers. There is a train station in Bombay that changed its name three times in the last several years. I don’t know whether to call it “Fort”, “VT”, or “Victoria Station”, yikes. I’ll have to call it, “The railway station formerly known as Victoria Station”. That will not help me when I try to look it up on the internet.
Do names have energies?
The mystics think that names have powerful energies, and that if you pick a good name, that will help your business. Personal names have karma too, and if you want to change your karma, the first thing to do is to change your name. Number combinations have energies too. Names also make quite an impression, so if your name seems unique and also gives the client confidence in you, you are on the right track. Considerate Notary Services, Astute Notary, Meticulous Signing Services, Simi Valley Signatures… These names may be a bit funny, but they are good names in my opinion because of the impression they give.
When you are ready!
Think hard about what type of notary company name / notary business name to get. Ask your friends and your cat or dog what they think too. Meditate on it. Then, when you are ready, register your business name!
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