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August 17, 2012

Stealing a Business Name

Stealing a business name 

One of our notaries was accused of stealing someone’s business name.  The notary went to a signing and said she was associated with some other gentleman with a particular name. I don’t remember the name, and would be confidential in any case.  The client was having some paperwork notarized that would be used to register a company name in Wyoming
 
I couldn’t figure this situation out, so I emailed the client, and they said that the notary name was registered the next day by the friend of the notary, but not the notary themselves.  They registered his business name before he could register it.  Why would someone go out of their way to steal someone else’s business name?  This poor client had already printed out business cards and mailing labels with his future business name, and now he couldn’t register it.
 
What a sad story.  The moral of the story is don’t print your cards until your business name registration is complete.  Someone else can register that name up to seconds right before you attempt to!!!

Notaries are encouraged to register their business names, and get a business license. Notaries with official business names get considerably more business than those that don’t have a notary business name!

Tweets:
(1) One of our notaries was accused of stealing a signer’s business name right before it got registered!
(2) One of our notaries registered a clients’ business name 24 hours before the client went to register it.

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February 9, 2012

Notary Business Names

Notaries often ask me, should I use a business name?  Do notaries need to register as a business?  Does a notary public have to get a business license? The answer is yes.  Any business, including a home-based notary business needs a business license, otherwise, you might be operating illegally. For a notary to get a business license is not hard, just contact your county clerk’s county recorder office and ask them what the procedure is.  It is generally under $200 and the paperwork is not difficult.  Getting a fictitious business name for your notary business can also be the prerequisite to getting a bank account with your company name on it!
 
But, what to name your notary business? Too many notary businesses have similar sounding names, and they all become one big blur.  We wrote a blog entry all about signing company names which sound similar which is a fun blog entry to read.
 
Yellow Page Names
It is common for notaries advertising in the yellow pages to want to show up at the beginning of their section.  Names like A1 Notary, AAA Mobile Notary, AAAA Traveling Notary, and Aardvark Notary are common. Unfortunately, your clueless customers will get mad when you are not the auto club and tell you to change your name!!!  It happened to me, I know.
 
Glamour Names
Then, there are those who want the glamourous names like Royal Notary, Elite Notary, On Time Notary, and other vanity names.  You could capitize on a character trait such as Integrity Notary, Rapid Notary, or Honest Notary.

 Geographic Names
Geographic names are very good for website optimization.  If your business name is Glendora Mobile Notary Service, then your website will show up very well for local keywords. 
 
 
Personal Names
We have one client who’s business name is Ellen the Notary.  That is easy to remember and very personable too!  Johnson’s Traveling Notary is another example of a personal type of a notary business name. Sam’s Meandering Notary is yet another.

 Unique Names
But, what about more unique sounding names?  I generally recommend either geographically recognizable business names or unique ones. A confusion between your business and some other business with a bad reputation can be crippling!  If it were me, I would really put a few weeks of brainstorming and asking your friends to find that perfect name for your notary business.
 
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