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December 16, 2018

Beginner Notaries 103 — What beginners need to know

Filed under: Popular on Twitter,Technical & Legal — admin @ 12:44 pm

Return to Table of Contents – Beginner Notaries 103

As a beginner Notary, there is a lot you need to know. Many things that experienced Notaries take for granted might take you a year or two to find out. Here are some quick pointers that might be valuable.

1. Your Listing’s Performance.
Listings on 123notary for new Notaries can give you miracle performance. However, no matter how much you pay for a listing on 123notary, the listing will not perform well unless you have a good notes section, reviews, and it helps a lot if you are 123notary certified (especially for newer Notaries.)

2. Your Profile’s Notes Section
Listings that lack a good notes section typically get ignored as that is the first piece of information that companies look for when they are hiring. If your notes are blank, short, or incomplete, your incoming phone log from companies will be equally blank. People want to get a sense of who you are, your professional background, and your skills before they invest in a phone call. Additionally, notes sections with spelling or grammar mistakes will be a huge issue for title companies who will bypass you if they have any cause for concern. 123notary’s blog has an entire section on how to write a great notes section with dozens of unique articles.

3. Notary Reviews
Reviews are your ticket to success. Never mind how great you say you are, talk is cheap if you are complimenting yourself. But, what your customers, especially title companies say about you really matters to those thinking of hiring you. 123notary has many articles about how to get reviews, so I suggest becoming an expert on the topic.

4. Reading Suggestions
Notaries should ideally read Notary blogs, forums, visit the NNA & 123notary Facebook groups (but not the private groups), newsletters, courses, handbooks, and anything else that could be considered helpful. Getting Notary advice from semi-unemployed Notaries who frequent Facebook is a very poor idea. Get your official Notary advice only from your state Notary division and no other source otherwise you might be very sorry.

Smart Notaries and dumb notaries alike realize that they need to spend time reading to keep up. Smart Notaries get courses from helpful companies and improve their skill sets. Smart Notaries also read what other Notaries say about various signing companies as some signing companies are not the best bet to work for. Dumb Notaries spend their time gossiping with other disgruntled Notaries on various private Facebook groups that generally engage in a lot of complaining and bashing. These dumb Notaries are also dumb enough to get Notary advice from Notaries on these groups who don’t know what they are doing. It is a perfect example of what Jesus said about the blind leading the blind. Get your notary advice from your state notary division. If you get any notary advice from any other source, cross check it with your state. We teach general notary concepts here at 123notary, but we cannot say with any certainty of our principles apply to your state.

5. Experience Counts
Signing and especially Title companies typically do not want to hire someone with less than two years of experience unless they are confident about that person’s knowledge. If you have an escrow background or are certified by 123notary, that will help compensate for your lack of experience. Knowing your documents inside out will help as well which would be a side effect of our certification.

6. Low-Ball Signing Companies
Companies that hire newer signing agents are generally not fun to work for. They require fax backs, micromanage, pay poorly and might nag you a lot. They have to, otherwise they would not be able to hire beginners and provide a high level of accuracy to their clients. So, expect to be treated like a child. Once you get some experience under your belt, you might be able to start accumulating title company clients little by little. On our blog we publish a list of companies that will hire beginners. You should talk to every company on that list.

7. Getting Title Company Work
Migrating from signing companies to working for title companies (who usually pay more, but how much more depends on how the industry is doing) is something people do as they gain experience, knowledge and skill. However, most Notaries cannot work purely for title companies after two years. It sometimes takes many more years before all of your clients are high paying wonderful clients who you love working for. So, there will be a lot of paying your dues.

8. Notary Etiquette
Most Notaries do not have good phone answering skills, nor do they have good communication skills. Having good Notary etiquette and good business skills can help you succeed. If your business skills are not completely up to par, it might be good to read our articles about etiquette and brush up. Answering the phone stating your name is a first. Answering questions the way they were asked without rambling on and on matters too. Accepting instruction from others and not engaging in bragging or whining matters a lot as well. Good etiquette will make you popular with all parties.

9. Notary Education
All Notaries need to study up and be experts at their state’s notary laws. But, knowing how to handle situations, and knowing your documents matters just as much. Reading blogs is a good way to keep informed, but there is no substitute for taking actual classes. For newer Notaries, passing our certification test is a great way to gain credibility as well.

10. Risks and Liability
It is risky being a Notary. 15% of our long term full-time Notaries have been to court at least once generally as a witness. A few Notaries even get sued or end up in legal trouble that can cost them big bucks. It behooves you to keep good records and follow Notary law to a T. Understanding Notary law is not enough. You need to know how to explain to clients what you can and cannot do as well as explain to a judge why you did what you did in a particular situation. One lady turned down a Notarization on correct grounds, got sued and lost because she could not communicate clearly to the judge what her reason was for declining the notarization. You also need to have direct communication with all signers and make sure people are aware of what they are signing, particularly if they are elderly. The Notary does not need to understand the documents, but the signers do, otherwise you might end up in court.

11. Your Attitude
Most Notaries have the attitude that they already know it all and there is nothing more that they need to know. Those who are NNA certified think of themselves as blessings to the industry. The fact is that those who have passed NNA’s test typically get very poor grades on our test. There is always more to learn in this business. It is best to stay open, assume that you do not know everything, and accept criticism from those in hiring capacities or those who run Notary agencies (like me.) You will be more popular with all parties involved if you are open to suggestion and take guidance from those who are a lot more experienced and knowledgeable than you are.

12. Advertising on 123notary.
Companies that pay well love 123notary. However, they typically only hire from the top of the list. If you are not in the top three or top five, you will probably only hear from companies that don’t pay that well. Top spots are not always available, so what should you do? Get the best spot you can, and then try to pass our certification, write a good notes section, and keep getting reviews. That way if a better spot opens up, I will be likely to give it to you rather than someone else. I give open spots to the most qualified member downline, so while you are waiting, try to work on your merit, so that you get the promotion!

13. Marketing Plan
Do you have a marketing plan? Many Notaries just wing it. That is not advisable. We suggest having a definitive, well thought out written plan. You can discuss that plan with others too for suggestions.

14. 123notary is here to help.
Smart Notaries come to us with questions, or ask for help with their notes section. We are here as a resource and much of our help is completely free. Dumb Notaries complain that we scrutinize them to maintain our standards, but smart Notaries take advantage of our free assistance. In the long run, which type of Notary do you think gets ahead?

15. Researching Signing Companies
Not all signing companies are good bets to work for. Read about them in the various forums to get more info. Additionally, Notary Rotary has something called Signing Central where you can look up ratings for the various signing companies. 123notary has a list of signing companies with reviews.

Good luck, and I hope you enjoy this short course.

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December 2, 2018

Complete guide for beginner Notaries

Filed under: Business Tips — Tags: — admin @ 10:58 am

As a beginner Notary, you need a fast way to get the knowledge you need, get your name out there, get business, and not get in trouble. We make this possible at 123notary.com. There will be some study time required but you can do it. Here is what we recommend.

EDUCATION
Before you get started as a Mobile Notary, you really need to know the ropes. You need to know how to do Notary work, and then how to handle Mobile Notary and Loan Signing jobs. We have free and paid courses that can help you with this. Notary Public 101 on our blog teaches the basics of Notary work and our 30 Point Course goes over loan signing. See our Loan Signing Courses page on our site for more comprehensive paid signing agent courses. We recommend you pass our signing agent test by phone as well. Skimming over the materials isn’t good enough. You need to know your craft inside out because you can get into legal trouble if you make mistakes handling situations and requests! Additionally, you need to know your state laws and we do not teach state laws — only generally prudent practices.

Notary Public 101
http://blog.123notary.com/?p=19493

GETTING YOUR NAME OUT THERE
We have a list of loan signing companies that hire beginners. They pay less and micromanage a lot more, but that is how it is when you hire beginners. We also recommend talking to local title companies, real estate companies, Attorneys, Bail Bonds places, convalescent homes and giving them your card or contact information.

Signing Companies That Will Hire New Signers
http://blog.123notary.com/?p=7059

MORE ON MARKETING
Please read our comprehensive marketing guide Notary Marketing 102 for detailed marketing advice as well as our other articles.
http://blog.123notary.com/?cat=4624

ADVERTISING
123notary offers premium Notary advertising at a wide variety of prices. Talk to us at our 888 number and find out what is right for you.

YOUR NOTES SECTION
Please read — How to write a notes section as a beginner. http://blog.123notary.com/?p=16698

ADDITIONAL READING
Blog articles for New Signing Agents & Beginners
http://blog.123notary.com/?p=15891

Notary Information for Beginners — Best Posts
http://blog.123notary.com/?p=10472

Which Notary Directories get high paying signings?
http://blog.123notary.com/?p=19201

A Comprehensive Guide to Notary Pricing
http://blog.123notary.com/?p=16504

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October 17, 2018

When are Notaries rude to title companies?

Filed under: Etiquette — Tags: — admin @ 11:42 am

I wrote an article a few months ago stating that if you are rude to Jeremy (that’s me) that you are probably rude to title. I got lots of hateful responses. The point is that Notaries used the excuse that since I was not paying them, that they had the right to be rude to me and also that I was rude. But, I am only rude to people who provoke the hell out of me — which includes a long list of people.

But, this week, I talked to a few people who worked at signing and title companies to get the truth from their point of view. Here is what I found out.

Company 1.
A person who used to work in title for years told me that Notaries were regularly rude to people working in title, but that problem was no greater than any other problem they had.

Company 2
Another person who had worked in escrow as an assistant claimed that she had not heard of Notaries being rude to title officers. Hmm. A completely different story.

Company 3
This third person owned a small signing company in Arizona. He claimed that Notaries were rude to him, but only when he confronted them with something they did wrong that they were unwilling to take responsibility for. He confirmed my complaint that Notaries by and large make claims to be amazing, and are very unwilling to acknowledge their flaws or mistakes.

Summary
It seems to me that the reason for rudeness on the part of Notaries is coming from the same place as the self-promoting lies that Notaries tell. Most Notaries I deal with go on and on about how great they are, how much experience they have and how they never make mistakes. This is not only phony sounding, a pain in the neck (and ear) but a snow job. People who hire Notaries can see through the nonsense very quickly. When I ask people how many loans they have signed, 70% of people will give me a very long story about their career without answering my question which is a headache that I have to endure every time I do welcome calls. This type of bragging and not following instructions by answering the question the way it was asked is coming from the same place that the rudeness is coming from. A lack of modesty and a childish and confrontational attitude.

It would be better if Notaries would just answer questions as they were asked, adopt a more modest attitude about their work, study harder, and accept the fact that they are not perfect and that others in hiring or evaluative positions will scrutinize them. It is childish to assume that you are perfect and immature to get hostile if someone criticizes you. Expect criticism and accept it. In fact, you would be a better notary if you would hold yourself to higher standards.

If Notaries would scrutinize themselves and spend more time learning in a cautious and meticulous way, there would be less for others to criticize about them. This is a profession and there is no reason not to study. Only about 1% of our Notaries on board are willing to study on their own initiative. It should be 50% at least. Accepting the fact that even though you might have a lot of years on the job that there might be a lot you don’t know that you need to know would be another act of self-honesty and modesty.

I am not saying you should go through life berating yourselves, but the attitude of most Notaries is that of an immature show-off who cannot tolerate criticism. That kind of behavior and attitude is not professional and not attractive to hiring parties. If someone in a higher position than you says that you did something wrong or don’t know something you need to, rather than fight with them, accept their words as valuable input — because it is valuable input that might keep you from getting fired or locked up one day. Try to see things from a bigger perspective. And if you don’t like me berating you, then most of you need to act a lot more professional. If you acted professional as a group, there would be no reason to berate you in the first place.

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You might also like:

The way you treat Jeremy might be the same way you treat title
http://blog.123notary.com/?p=19590

Attn. Title Companies – what you need to know about 2018 123notary certification.
http://blog.123notary.com/?p=21065

If you were hiring a notary, what would you look for?
http://blog.123notary.com/?p=16750

If Donald Trump hired you as a Notary, would you get fired?

If Trump hired you as a Notary, would you get fired?

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August 4, 2018

Snapdocs – their profiles are getting more impressive, but …

Filed under: Signing Company Gossip — Tags: — admin @ 12:41 am

I have noticed over the last two years that the profiles of Snapdocs members have been getting more impressive. You see Notaries with more experience, a better repertoire of loans under their belt, and better looking photos of Notaries as well. If I didn’t know any better, I would think that those Notaries were the top of the line. However, I keep test scores of Notaries and have learned that the Notaries who look good on Snapdocs don’t necessarily actually know anything about how to be a notary or signing agent. They merely look good and probably respond to texts really fast.

The equation here is speed versus knowledge. It is hard to get both in one Notary. Notaries who have experience and a wide variety of jobs under their belt have experience that is worth noting. However, book knowledge versus experience rarely seem to add up. I have quizzed those who have no experience who studied and they can sometimes score a high grade on my quiz while those with twenty years of experience can fail.

The moral of the story is that in the Notary industry, it is hard to find a single Notary with purely positive attributes. Here are the attributes I consider important.

1. Getting back to people (an attribute of communication)
No matter how smart or experienced you are, if you don’t return phone calls or emails, you are basically worthless. Snapdocs capitalizes on this and in essence requires responsiveness to survive on their platform.

2. Attitude
If you are the best Notary in the world, but talk back to people and are generally rude, you will ruin everyone’s day.

3. Speed
Snapdocs seems to capitalize on this virtue quite effectively. If you get back to people fast, it is easier to work with you, even if you are not the best notary.

4. Knowledge
A well studied Notary is a lot less likely to make mistakes than one who is just winging it. This quality is more of a 123notary attribute.

5. Experience
Having experience on the street looks impressive on your resume and profile. It means you are less likely to make certain types of mistakes because you would have been put through the meat grinder many times already if you were making those mistakes. However, there are knowledge related mistakes that the most experienced Notaries make daily without even knowing it because most of them refuse to read notary manuals or study up!

6. Quality of Interaction
Some Notaries do not know how to have a professional phone call. If you read our articles on professionalism and etiquette you can see the details.

7. Maintaining a profile
Sometimes the best Notaries in the world write the worst notes sections and do not maintain their profiles.

Summary
To sum it up, Snapdocs is very good at point 1 and 3 which are at the top of my list. However, they are lacking in most other points. The reason for this is that the type of clients who use Snapdocs do not want to invest in knowledgeable Notaries as it is too expensive. After you pay Snapdocs their hefty fee and pay the Notary their low-ball fee, you will want a profit if you are a signing company.

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You might also like:

Snapdocs – when the texts stop
http://blog.123notary.com/?p=21163

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

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May 6, 2018

Index of Posts about Power of Attorney

Filed under: Power of Attorney — Tags: , — admin @ 2:08 am

Power of Attorney – types often created
http://blog.123notary.com/?p=6732

How do I get a notarized Power of Attorney?

How do I get a notarized Power of Attorney?

Notary processing mistakes on Powers of Attorney
http://blog.123notary.com/?p=18958

The Power of Attorney was rejected by a bank
http://blog.123notary.com/?p=6368

POA – Proceed on Alert
http://blog.123notary.com/?p=14661

Notarized Power of Attorney
http://blog.123notary.com/?p=9862

Who are the parties involved in a Power of Attorney?
http://blog.123notary.com/?p=6738

Power of Attorney and verifying capacity.
http://blog.123notary.com/?p=2632

The switching durable power of Attorney
http://blog.123notary.com/?p=19294

Submitted as a double credit document
http://blog.123notary.com/?p=18960

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May 23, 2017

How to negotiate signing fees like a pro!

There are several ground rules when it comes to negotiations.

1. The first offer rule
The person who makes the first offer will never get an optimal price. If you start the bidding first with a high price, you might just get declined without being given a chance. If you ask too little, you will miss out on more pay. If you let the other person make the offer, you will end up with more on average.

2. Whining ruins your image
Notaries are notorious for whining. “You only pay $70….. OHHHHHHH, why can’t you pay more?” Who needs this behavior? If you are such a great notary, you would have plenty of people offering you $125 to $150, and you would just hang up on these low-balling fools. But, if you whine like a baby, nobody will want to work with you even if you accept their pathetic offer. Most notaries are so bad, they are probably not even worth what the low-ballers offer them. Most notaries refuse to study to become fastidious professionals.

3. Take it or leave it
Sure, nobody likes fax backs, but don’t complain. You either accept the job or you don’t. If the signing has 300 pages per set of documents, don’t complain. You either say yes or no. When I do my billing, people always ask me, “What did I pay last year?”. My comment is that it doesn’t matter because last year is over, and that doesn’t effect what this year’s price will be. They want to waste my time looking something up for their emotional gratification which affects nothing. What a time waster. Don’t behave like this. If someone makes you an offer, you take it, leave it, or negotiate. If someone wants to politely negotiate with me instead of whining, they will get a lot farther. First of all I will value them more as a long term client. Second, I will know that they will behave professionally with the people who use my site — and I value that much more than how they treat me. Third, it is not a headache to deal with them. If I ask for $200, and you want to offer a polite counter offer, then go ahead. $100 would be rude because it is out of the ballpark. But, what about $150? Try it. I will probably say no, since my prices were computer generated using six inter-connected formulas. But, it doesn’t hurt to ask.

4. Getting companies to up their fee by $35 is possible
But, I know some very fancy notaries who are at the top of their game who get $50 companies to pay $85. These smooth operators get close-by jobs for $85 that are only a few minutes away. They have fast printers that print 45 pages per minute, so the double set of documents takes less than 10 minutes. They buy their toner or ink wholesale. They don’t whine — they PLAN, and they negotiate! So, in a little more than one hour, these seasoned Ninja Notaries get the call, print the documents, go to the job, get it signed, and get back home, and send the invoice. After expenses they probably made almost $70 per hour. Not bad! So, how do they do it?

5. How to impress the client
A seasoned notary will explain calmly how they are famous for doing clean-up jobs after notaries who didn’t know what they were doing ruined a loan. Why not start with a pro and get it done right the first time? How much did you say you offered again? $60? I understand that you are on a tight budget, but my minimum is $100. I can help you out for $85 today though, since I have a little more extra time than I normally do. Wouldn’t it be worth it to you to hire someone who has signed 4000 loans, and who is meticulous? I have state of the art machinery such as an HP 250,000 printer with quadruple trays, and I can explain all of the documents. Would you like to drill me and ask me a sampling of your hardest loan signing questions to see if I am up to your highest standards?

6. Ask them to ask you their toughest question
Most signing companies don’t ask notaries questions. They should. If you ask notaries questions, 90% fall on their face because they don’t have a clue what they are doing. So, if you do know what you are doing, tell the signing company to shop around, but to ask each of the notaries they talk to how they would explain the APR to a non-borrowing spouse. If you don’t get a good answer after 45 minutes, then call me back! No notary with fewer than 5000 signings can do a graceful job of answering this question even though it is ridiculously simple. It requires study, and most notaries are opposed to that idea!

7. Don’t say anything that sounds phony
Please notice that all of the points I made sound real. None of this, “I’m professional and accurate and do error-free signings.” That sounds phony. Make real selling points because you are selling yourself to people who have been in this business for years and have dealt with thousands of notaries — most of them bad ones at that. Figure out what to say that proves that you are the logical choice to hire, even at an inflated rate. After all, the extra pay translates into less aggravation after the fact. How much aggravation and potential re-drawing fees is the $20 savings worth to you anyway, you tell me?

8. Having a pricing formula sounds impressive
If you don’t like to negotiate, but like to use pricing formulas, that will make you look good. People who understand distances, time involved and other expenses are true professionals who know their business inside out. You might not always get the highest possible fee with formulas, but you will get respect and repeat business.

9. Negotiation points summarized:
I do clean-ups for other notaries who make mistakes; 5000 loans signed; ask me your hardest loan signing question and then ask the other notaries who you are calling; I have an HP (name) printer that prints 45 pages per minute. I have a mobile office — beat that. I’m ready now — let’s do this! All work guaranteed or your money back!

A comprehensive guide to Notary pricing
http://blog.123notary.com/?p=16504

Can you negotiate prices with SnapDocs?
http://blog.123notary.com/?p=16236

Negotiating with aggressive callers
http://blog.123notary.com/?p=16278

Notary Marketing 102 – Negotiating Fees (a thorough guide)
http://blog.123notary.com/?p=19784

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December 21, 2016

DOJ — and the risks of unsupervised notaries public.

On Feb 9, 2012, the Department of Justice released some settlement terms for some of America’s largest lenders regarding the mandate of proper training and supervision of notaries. In October, the Consumer Financial Protection Bureau released their Examination Manual which included requirements for the proper and correct execution of notarized documents.

There are risks to hiring uneducated and unsupervised notaries. Many do not know how to give Oaths, or properly fill out Acknowledgment or Jurat Certificates. Companies are exposed to losses should their notaries make serious mistakes. If you hire notaries, you should make sure you find a way to test them on basic notary procedures and inspect the forms that they fill out. Additionally, you should ask them all about what types of identification is acceptable and how to fill in journal entries. More than half of commissioned notary publics really don’t know what they are doing.

February 9, 2012, the U.S. Department of Justice released settlement terms for some of the nation’s largest financial institutions; including the mandate of proper training and supervision of notaries public. October 2012, the Consumer Financial Protection Bureau released their Examination Manual which includes requirements for proper execution of notarized documents.

For years, educators and advocates of notaries public have warned employers of the risks associated with uneducated and unsupervised notaries public. Employers of notaries public can no longer ignore the risk to which these vital employees expose our institutions and companies. This live audio conference outlines the critical protections your company should put in place to protect your reputation and financial assets, above any statutory or regulatory responsibility to do so. In addition to the relevant settlement released in February 2012, precedent setting case law demonstrates the need for employers of notaries public to take a closer look at their notary education standards, management program, and disciplinary actions to protect their company and business transactions from losses that result from unrelated or from their own uneducated notaries public. Considering that the majority of the commissioning agencies of notaries public do not require any education of your notary-employees; your company is exposed to losses as a result of their errant processes.

After completing this live audio conference, you will understand basic notarial responsibilities, identify specific actions of notary-employees that expose your company to risk, and be able to implement a management and supervisory program that includes basic notarial education and performance expectations for all notary-employees.

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December 20, 2016

The Universal Residential Loan Application — AKA, the 1003

The Universal Residential Loan Application is a common loan document. Also known as the 1003, this document is very disturbing to the borrowers as it contains routine errors in its personal information about the borrower. This document goes over where the borrower is from, their age, where they went to school, what their income is, and social security number. It is very common for the clerks who create this document to make a plethora of mistakes.

There is often a blank page on the 1003 that says, this page intentionally left blank. That bothers borrowers as well. Some like to put a diagonal line through that page.

Backdating. Sometimes the 1003 is backdated or the lender will leave instructions not to date it at all. Why? Because the borrower, most likely, has submitted a more user-friendly form to the borrower, of which contains the same information that the 1003 does. At a closing you are often pretending that you are signing the 1003 when the borrower filled out an earlier version of the application several weeks prior to the signing. As a Notary, just don’t backdate Notary documents. But don’t worry, this one is not a Notary document, and you aren’t backdating, the borrower is.

Signing and initialing. There are different formats for the 1003. Many of the pages have one-centimeter initial lines in the bottom right corner. Keep your eyes peeled, as the different formats of this document have different arrangements. On some variations of this document, one of the pages is blank for the most part. Sometimes, you will need to have the borrower initial and sign the same page (which seems strange). Sometimes the initial lines aren’t easy to see. Sometimes you initial on top. Just make sure to check the document through and through. If you are not sure if a particular document needs an initial, it is generally a good idea to have the borrowers initial it. When in doubt, initial.

The good news is that the information in the Universal Residential Loan Application is not binding. Just make sure that the information in your Closing Disclosure or HUD is correct because that is final and binding information.

To learn more about loan documents, you can visit our free online 30 point course which goes over all of the major loan documents in a loan signing.

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You might also like:

Index of information about documents
http://blog.123notary.com/?p=20258

The 30 point course – a free loan signing course
http://blog.123notary.com/?p=14233

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May 9, 2016

Best Marketing Resources for Notaries

Are you a mobile Notary? Do you want to expand your business? It’s hard to get a lot of Notary business, especially in this economy. However, if you play your cards right, you can do amazingly well. Here are some of our best marketing articles for the new or veteran Notary to get ahead.

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ACTIVE MARKETING
Please consider that you need ACTIVE marketing as well as PASSIVE marketing. Active marketing involves contacting signing and title companies one by one in addition to Attorneys, hospitals, and anyone else you wish to work for. Active marketing will be more labor intensive in the beginning of your career as you do not start out by being on any organization’s list. However, once you are on the lists of at least 200 companies, then you will most likely be spending more of your time working and less of your time looking for work.

Also Read: How to start a successful mobile notary business from scratch
http://blog.123notary.com/?p=13340

Getting on board with Title & Signing Companies
http://blog.123notary.com/?p=14851

Dormant Contacts
Even after you are on the list of a company, you still need to contact them from time to time to just let them know you exist and want to work. We suggest that when Notary business is slow in the beginning of the month you schedule time to call your contacts who are dormant in hopes that they might actually use you one day.

Requirements for work
* Certain big title companies like Chicago Title require 500,000 E&O Insurance
* Other title companies want 100,000 E&O
* Some Notaries show off by having a million in E&O which is expensive and makes you a target for lawsuits.
* Others want a current background check from a reputable vendor such as the NNA or Sterling, but not necessarily from the other vendors.
* Some want vast experience as a Notary while others prefer beginners who will work for cheap. If you work for companies that hire beginners they will micromanage you. If you are tired of being micromanaged, try to work directly for companies that hire experienced and reliable Notaries.

Is an NNA background check really necessary to get work?
http://blog.123notary.com/?p=10385

Certifications
Many companies like it when Notaries are certified. But, there are many vendors offering certification and which one is the best? NNA certification is the most widespread and widely recognized in the industry. But, on 123notary, people looking to hire Notaries pick 123notary certified members more then twice as often as they pick Notaries who aren’t. My suggestion is to be certified by three or more agencies — that way you’ve covered all of the bases and will make quite an impression.

Printers
As a Notary, you should have a fast and reliable printer and perhaps a backup printer. Dual tray laser printers are the standard tool of seasoned Notaries. Single tray printers might be okay if you have software to figure out what size paper is for which document. Some Notaries print everything on legal although some Lenders might not appreciate that.

Professional Dress
Business casual is the official dress code for Notaries. No shorts, flip flops, tank tops, jeans or torn clothing please.

Low-Ball Offers
As a Notary, you will receive a lot of low-ball offers. Notaries complain endlessly about this. If you are not an experienced Notary, low-ball offers might be your ticket to getting experience. Personally, I feel that new Notaries do not merit high paying Notary jobs and should work for low fees. However, once you have educated yourself in the “art of the signing” and have paid your dues by accumulating an experience of more than 2000 loans, you should get paid at least an average of $110 per signing otherwise something is very wrong. The economy does change over time and wages change too, so be flexible and work for whatever people will pay you.

Related Content: Low-Ball Signing Companies? How to get biz directly from Title
http://blog.123notary.com/?p=14950

Cattle Call Notary Offers
http://blog.123notary.com/?p=9841

Setting Prices
Notaries need to be flexible and realistic about what they charge. Some Notaries are too snobby to take low paying jobs and end up starving. Other Notaries take too many low paying jobs and miss out on the good jobs because they are too busy working for peanuts and then spending their profits on gas, toner, paper, and other expenses. You need a sophisticated model for pricing that incorporates the time of the month (month-end is busier and should be more expensive) distance, timing, traffic, and how many pages the job will be.

* Base your prices on how long you estimate a job to take including traffic.
* Lower your prices at the beginning of the month when business is slow
* Expect to be paid poorly until you have at least 1000 loans signed
* To get paid well, you need a constant supply of regular clients who pay well which you accumulate over time
* You need to advertise heavily to get a constant supply of new clients in hopes that some will become regulars.
* You need to be on time, be nice, not make mistakes and get docs back on time to get rehired.
* Base job time on the name lf the Lender as packages from particular banks are normally a particular (+/-) number of pages and then factor in traffic on the route you’ll take at that particular time of the day, night or weekend.

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PASSIVE MARKETING
Passive marketing involves advertising on directories. Once your ad is out there, companies can find you. However, not all advertisements attract the same amount of business, and not all Notary directories are equal. Online yellow pages are yet another way to advertise as well as Google local, however we do not know much about the results of such advertising. Passive marketing is very powerful as you get motivated buyers calling you when they really need something done. However, most Notaries are neglectful in the creation and maintenance of their advertisements and do not get the full potential of their investment. A good Notary profile has reviews from satisfied clients, certifications, and a powerful and well organized notes section. You need to do everything right to maximize your results.

Where to advertise
123notary, Notary Rotary, Notary Cafe, and Signingagent.com are the four most powerful players in the Notary advertising business — in that order. You should advertise on all four with a paid listing. 123notary offers high placed listings. We suggest that you pass our certification before investing in a high placed listing. High placed listings get you more business as well as better quality (and better paying) Title company jobs — and it means that you will be seen first before people start scrolling deep and shopping around.

How to create an amazing notes section
We have written many articles on this overlooked topic which you should read and study. If you want to get ahead, become an expert at the art of the notes section. Companies read what you have to say about yourself, and if you have very little to say, or just a bunch of fluff, you are not likely to get hired. Notaries who do well have thorough and factual information about themselves that is neatly organized into paragraphs. They cover their areas of expertise, certifications, professional memberships, equipment, notes about what is unique about how they handle business, segments on their professional history before they were a Notary particularly if it has some sort of business or Mortgage related relevance, and more.

Everything you need to know about writing a good notes section
http://blog.123notary.com/?p=16074

2014 excerpts from great notes sections
http://blog.123notary.com/?p=13613

Being 24 hours helps a lot
If you want to get more business, offer service to more counties, and during more hours. It is just common sense — do the math. Some Notaries only want to service their home county during their “flexible” hours of 9-5 while others are 24 hours and cover eighteen counties. If you need to sleep, then limit your hours from 6am to midnight, but the more flexible you are, the more business you can accumulate.

Reviews are essential
We have written many blog entries on reviews and are publishing a comprehensive guide to reviews as well around the same time I publish this article. The important concepts to remember are:

* Six reviews will double your new business from our site
* After you have six reviews you will get a small marginal benefit from each additional review
* Well written reviews count more
* Don’t get multiple reviews the same day or it looks like you wrote them yourself
* Reviews that are three or more years old do not benefit you much, so always get new reviews.
* You might need to ask ten people to get a single review, but it’s worth it.
* Signing & Title companies are horrible about writing reviews since everybody bugs them to do it
* Individuals are easier to get reviews from, so do some jobs for individuals
* Ask for a review when someone compliments you on your work otherwise don’t ask.
* Email requests for reviews in addition to asking in person. Email them a LINK to your review page. That will take the work out of trying to find the page which I assure you people don’t have the time or patience to do.

Related Reading: A comprehensive guide to reviews
http://blog.123notary.com/?p=16290

Company Names
It will help you to have a company name in the long run. But, think long and hard about what you name your Notary business. Names with geographical significance are recommended. Names with notorial or Mortgage significance might be good. General business names that are not relevant to this industry might not be ideal.

Choosing a name for your business license
http://blog.123notary.com/?p=7103

Keep your information up to date
Many Notaries create a listing and forget about it. Your listing is like a plant — it needs to be watered and trimmed from time to time otherwise it will wither. Login to your listing every few months, we require it, and it is good for the popularity of your listing. Browsers can see the date you last logged in. If you login more regularly you’ll attract browsers that care about how well you maintain your listing. After all, if you neglect your listing, you might neglect their loan! Update your # of signings and touch up your notes section regularly with anything new that you learned or any new way you have of expressing yourself. You can also email us for free help with your notes section — and yes, we do free notary notes makeovers.

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ADDITIONAL READING

General Marketing

Long term marketing plans
http://blog.123notary.com/?p=15793

I signed up with 200 companies only to get work twice
http://blog.123notary.com/?p=15445

Notary Advertising

Unique notary notes phrases from the Ninja course
http://blog.123notary.com/?p=14690

7 ways to use Facebook to market your notary services
http://blog.123notary.com/?p=5396

Pricing & Income

$40 for a signing 72 miles away?
http://blog.123notary.com/?p=14959

What is the difference between getting 16 clicks per day & 100+?
http://blog.123notary.com/?p=13185

How much more does a 123notary certified signer make?
http://blog.123notary.com/?p=15392

Here is another way to make $4000 more per year
http://blog.123notary.com/?p=14162

Is $75 enough to print 2 sets of docs & do faxbacks?
http://blog.123notary.com/?p=10369

He made $35,000 a month his first year in business
http://blog.123notary.com/?p=3894

Other

Which tasks can you do which are worth $1000 per minute?
http://blog.123notary.com/?p=4113

123notary behind the scenes
http://blog.123notary.com/?p=2499

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May 3, 2016

How to Chase Away Clients

Filed under: Ken Edelstein — Tags: , , — admin @ 3:01 am

How to Chase Away Clients
Through the years, by accident, inattention or just plain stupidity – I have chased away some clients. We all have. Miztakes are a normal part of the human existence. Show me someone who claims to never make mistakes; I will show you a delusional individual. Probably the most offensive mistakes are those resulting in a lack of judgment. The perpetrator knows what they are doing – it’s just that their “bright idea” is offensive to the recipient of their “wisdom”.

I will start out with the antics of a foolish notary that I personally know. And, know enough to avoid that one both personally and in business efforts. This klutz had the understanding that doctors often need notaries (true enough) to process their statements as to the health of a patient. Typically required for adoptions, this process is routine. Thus, the mentally inept one starts properly enough; by defining a market that has a recurring need. That’s good thinking make no mistake about this: fools can think clearly – they just draw the wrong action conclusions.

With the idea of filling the rather restricted cranial cavity, the notary proceeds to develop some advertising. Self praise is piled high, claims to be anywhere in moments, having the lowest fees in town and other nonsense that rambles on and on. What started out as a one page “flyer” morphs into a densely worded manifesto; with an astonishing 5 page length! With the masterpiece ready, self absorption and a lack of respect for others kicks in mightily.

Having the usual unlimited local calling plan, this proceeds to FAX the five pages of rubbish to every doctor, hospital, and clinic within 20 miles! Not bothering to keep records, it is sent multiple times (due to the way they listed their business) to an unfortunate, but now highly vocal few. Of course the ones who received it only once are also outraged. For the next few days the most common phrase in the medical community is “I got the same junk too”. Blacklisted!

The notary did what was thought to be good for the notary. Totally lacking was any consideration for the recipient. The notary quickly became very well known, but in a very negative way. That notary’s notoriety will last forever, possibly extending beyond medical. Mouse brain would have been better off mailing a pencil with an ad. That probably would not be very effective, but it would not create flaming animosity.

Yesterday, I visited, as requested one of my regulars. The location is about 5 minutes away. The owner immediately told me he forgot to reschedule; as the document had not arrived. It was due to arrive today. He told me that today, my second visit, my fee would be double; to pay for my efforts yesterday. I asked for, and received 1.5 of my regular fee; cutting the prior day in half. He asked why I was not accepting 2X my fee. Because it feels right, was my reply.

It’s easy to lose a client and hard to acquire one. That’s a Marketing 101 truism. To chase them away simply put yourself on their side of the transaction. Would you be happy or sad? Picture the humble = symbol. Is the deal = in benefit for both sides? Only a win win arrangement will result in repeat business. Some strive for >= (greater than equal), good for you; not so good for them. Charging $1000 for a 3AM emergency notarization might get the cash; to be followed by a lawsuit for price gouging. Follow your head and your heart, not just your wallet.

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You might also like:

You lose $37.50 each signing you don’t answer the phone
http://blog.123notary.com/?p=16562

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