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The state of Notary advertising is always changing. Sites go up and down in popularity, and change their policies and business models. 2018 is no exception to this rule. The most popular several sites have changed a little bit in the last few years. Here is my current analysis of the various popular sites.
Also Read:
The State of Notary Advertising in 2016
How much should a Notary spend on advertising?
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123notary.com – for the best quality notaries!
123notary leads the pack in terms of attracting the highest quantity of work from higher paying Title & Escrow companies. The reason for this is that 123notary has higher quality standards than any other site. 123notary offers many sophisticated and practical search filters as well. Search by city, county, zip or state and filter for hospital jobs, languages, certified notaries, and more options as well.
Self-praising Notaries who think they know everything are rudely awakened by Jeremy’s quizzes to the fact that their knowledge doesn’t cut it in the industry and that they need to study more. Quality control involves making people regularly log in to their listing, keep their notes updated, study and prove their knowledge. The result of this constant attention to quality is a far higher quality and consistency of search results on 123notary. Notaries who like the idea of constantly improving their knowledge will most likely love 123notary. Those who are anti-knowledge and anti-responsibility might not.
123notary requires all Notaries to log in to their listing every 120 days and also to maintain a good notes section and get a 70% on a Notary Quiz administered by phone or a higher grade if administered by email. 123notary realizes that nobody is perfect and we have to be flexible with our requirements, but we want to deliver the best possible search to the users, and this is why we stress quality control.
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Snapdocs.com — an upcoming star
Snapdocs attracts the greatest volume of signings of any directory, but the pay is normally very very low. They have great technology and great search algorithms. The downside is that their Notaries are mostly of a very poor quality. Notaries on Snapdocs normally get paid lower than any other site. However, there are a few who are able to negotiate good fees. I know some of those Notaries personally, and they merit better fees. If you want to get paid well, please consider adapting your knowledge and professionalism to merit good fees. Please also consider that certain directories attract a higher volume of jobs with high fees.
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NotaryRotary.com — a good directory that is slowly losing steam
I would estimate that Notary Rotary is getting roughly 10% of the market share of signings and signings from that site are in all price ranges based on what I have heard. Notary Rotary used to be a big contender in the Notary industry. More recently, according to what I have heard, people are getting less and less work from them in 2018. Notary Rotary has a higher quality of Notaries than most sites and caters to finding Notaries in order of proximity which is helpful. Their fees for sign up are reasonable and they have great Notary supplies, insurance and a popular forum.
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NotaryCafe.com
Notary Cafe has been around for decades and has always attracted some business. The format of their site has changed over the years. I would estimate they get about 5% of the market share for signings. Notary Cafe has a search algorithm which seems to integrate proximity, and how recently you logged into your listing. It is well organized. However, the quality of the Notaries is not as good as 123notary or Notary Rotary.
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SigningAgent.com
The NNA runs SigningAgent.com and this site has the highest quantity of Notaries of any other directory. However, the overall quality of the Notaries on their site is inconsistent. This site is maintained well and has great search features, filters for edocuments, certification, and a flexible radius. Many Notaries like to advertise on this site, but the volume of business it attracts is limited.
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Google Local
In addition to marketing on purely Notary sites, many notaries do well advertising on Google Local. Google Local will get you nearby customers for all types of Notary work.
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Other Online Advertising
Yelp, and online Yellow Pages. If you want to do paid listings on online yellow pages, start with a small investment and see what rate of return you get before investing a lot; otherwise you might not get any return on a larger investment. I am unaware of how successful Yelp is, but some Notaries do get work from them, and the reviews really attract business to your listing.
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Manual Promotion
It is wise to call Title companies and give them your information. You can also contact hospitals, convalescent homes, Real Estate offices, law offices, jails, people who visit jails, and anyone else who might need a Notary. Handing out cards to strangers, customers, and office-mates of customers is a very effective marketing technique. Some Notaries have price sheets which is fine, but the most important is a business card.
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Summary
So, whom should you advertise with? Start with 123notary and Snapdocs. But, maintaining your listings is as important as who you advertise with. So, read the other sections of this course to learn how to optimize your listings and say the right things to attract the best clients.
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More on Snapdocs, the Uber of the Notary industry!
Snapdocs really impresses me. They are new, successful, popular, yet everybody I know is complaining bitterly about them. It’s like Uber. You either love’em or hate’em. I was reading a Notary Rotary post where two reps from Snapdocs answered questions. Wow! Such good service! So, below are my comments on Snapdocs.
1. Snapdocs does cattle calls.
This is an automated feature that is convenient for the Title company, but a pain for the Notary. If you answer a cattle call after more than a few minutes have gone by, the job will probably have been filled.
2. Offers are generally low
Offers from Snapdocs are usually not very well paying. On the other hand, this makes it a great opportunity for newer Notaries to put some notches on their belt. I always tell newbies to work for cheap until they have proven themselves with a few thousand signings.
3. Are they scaring away seasoned Notaries?
One Notary on Notary Rotary’s form claimed that Snapdocs was scaring away seasoned Notaries. In my opinion, a system that is optimized for price and convenience is not suitable for an experienced and higher priced Notary. I just hope the good Notaries don’t get put out of business with all of the low fees that have become the norm in today’s Notary industry.
4. But, can you negotiate prices?
Yes. You can respond to emails and make a counter offer. If someone offers you $55, you can say, $155 — take it or leave it. Do you want experience and credentials or do you want to take your chances? In my opinion, Notaries do too much self-pitying and not enough negotiating. Give those signing and title companies a run for their money. Ask for what you’re worth. Our veteran Notary Ken always makes counter offers and demands up front payment on Paypal and usually gets it too!
5. Snapdocs eliminates the middle-man (or woman)
Signing Agents have been dreaming for years of a time when signing companies (who they perceive as being worthless) are weeded out of the situation. Well, now they have been weeded out in this playing field — but, prices are still dismally low. So, the Notaries still lose. But, in my opinion, a Notary who gets paid well earns that pay with merit which includes rich experience, multiple certifications, good marketing skills and businesslike communication habits.
6. Does Snapdocs let Title blacklist the Notaries?
Not exactly. But, feedback about the quality of the work done can affect the Notary’s ranking on this site.
7. Is Snapdocs better than the Notary directories?
In my opinion, Notary directories offer a better quality Notary than Snapdocs, and also offer more in depth information about the Notary.
8. Snapdocs will not help the Notary get paid.
Snapdocs operates for the benefit of the signing service,not the Notary. On the other hand, they don’t charge the Notary. If you don’t get paid, that is your problem. If they did guarantee payment, there would be expenses associated with that which would cut your fee down by 5-15% based on how other similiar models work on popular freelancer sites on the internet.
You might also like:
Has anyone used snapdocs?
http://blog.123notary.com/?p=15831
Snapdocs, good for the notary or the signing service?
http://www.123notary.com/forum/topic.asp?TOPIC_ID=6744