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December 5, 2018

Notary Rotary’s forum has really declined

Filed under: Social Media — admin @ 12:29 pm

Our forum has really shut down. We get a few comments from time to time. If I promote forum posts on Facebook or the newsletter I’ll get some play. But, it is more on my effort. Notary Rotary‘s forum has always been the most active one. I’m not sure why. But, it is always the same people over there.

Lee/AR
Luckydog
MW/VA
Yoli
Linda H
NVL Slady
Cheryl Elliott

There were a few others. These (roughly) half dozen people are responsible for half the content on the forum these days. It used to be about three dozen regulars. What is happening to our industry? Our Facebook still gets good clicks, but does not have the commentary we used to get from Notaries. The whole industry is slowing down, and the old-timers are either not around or not contributing as much anymore.

Notary Rotary’s forum used to fill up two pages or more per day. Now it is two days per page. Things are so slow. July 2018 was the worst month I have had in my career since 2005.

Maybe one day things will pick up. But, they did have more than a dozen new companies over the last year who I added to my records, so at least there is some new blood in our business.

You might also like:

Most of what Jeremy & Carmen offer all day is free!
http://blog.123notary.com/?p=19359

Signing Stream makes notaries sign a contract saying they won’t say anything about them on any forums
http://blog.123notary.com/?p=13640

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October 19, 2011

Notary Rotary’s Forum Vs. 123notary’s

Filed under: Social Media — Tags: , , — admin @ 11:03 am

There are various notary forums out there, among which, the largest are Notary Rotary’s and 123notary’s.  These two forums are structured differently. 
 
Notary Rotary’s Forum
Notary Rotary has a forum roll, and topics move down the screen never to return. Commentary comes in quickly, and notaries seem to like this form of organization.  They get at least sixty entries per day (mostly responses), and there is a huge diversity of topics.  They have a search function too.  To read the comments, you need to click on the links, one by one, and you can not see all the commentary at once.  This forum has been around for at least a decade. They have tremendous momentum, and their forum is a force to be reckoned with.
 
You might also like:
Review of Notary Rotary vs. 123notary
 
123notary’s Forum
123notary’s forum is very indexed, and topics fall into about a dozen or so categories.  You can use the active topics link to see all the topics that were added or commented on since your last visit.  This is the most useful feature on the whole forum. Search by category, and see posts in order of which one was commented on or added the most recently.  You can also filter by number of replies or how many clicks a string got.  There is also a search function where you can search by keyword and find highly relevent matches.
 
History of the 123notary Forum
123notary’s forum didn’t start until late 2004, so we had a late start.  We knew nothing about promoting the forum then, and still have a lot to learn!  However, month after month, more notaries signed up to be on the forum, and more started commenting.  It was not until 2007, that I actively started taking an interest in the forum and posting regularly.  We didn’t get much volume on the forum until late 2007, and it grew for a while, and then got slow in 2009 due to the economy.  My interest on the forum had always been interesting topics of discussion.  The notaries on the other hand were interested in reading about signing companies — so, they could know who to avoid like the plague!  What I learned was that discussion topics only really work if there are really popular, otherwise they get ignored for the most part.  I have to thank Ken Edelstein, because he is responsible for a high percentage of the really interesting and intelligent discussion content on our forum, and he has also posted a few really interesting posts on our blog.
 
Which forum is right for you?
Putting aside which type of organization you like, the main thing is looking around to find content that interests you.  Sometimes it is good to use both forums to find really good material about a particular signing company, or discussion topic.
 
What is next?
123notary is thinking about creating a much more user-friendly archiving section, where users can browse through hundreds of categories of discussion issues, and find many posts in each category that interest them. Hold your breath, because that is not coming out until 2012 if we are lucky!  We have other things on the front burner before that!

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January 18, 2017

Snapdocs grew tremendously in 2016, but NotaryRotary shrank!

Filed under: Advertising — Tags: — admin @ 7:21 am

I took a look at the stats of Snapdocs, NotaryRotary, and 123notary over the last few months. Here is what I noticed.

1. Snapdocs got increasing amounts of traffic during 2016 while 123notary & NotaryRotary lost traffic. My stats indicate that this December I got about 17% less visits to 123notary than last December for example. Alexa.com showed a huge increase in site rank in Snapdocs while showing a small decline in 123notary’s and NotaryRotary’s site rank which is based on overall traffic.

2. In September 2016, based on similarweb.com 123notary experienced a huge surge in traffic while Snapdocs & NotaryRotary experienced a huge decline. My Google Analytics showed a surge in traffic on 123notary, but in August, not September. So, perhaps similarweb.com is a little bit off (or completely off) in its reporting.

My personal stats show that 123notary lost 8% of traffic in 2016 as a whole compared to 2015 as a whole. Part of that is due to Snapdocs. But, Snapdocs traffic grew a lot over 2016 which means that we lost more during the last few months of the year. According to one stats site, Snapdocs traffic was double what 123notary’s was. However, their traffic is low-ball where 123notary gets a lot more high quality traffic.

On the other hand, Alexa.com shows that 123notary’s rank is roughly equal to Snapdocs. So, which source of information is the most reliable? In my experience Google Analytics is the most reliable and detailed source of web stats information. Unfofortunately, I do not have Google analytics on my competitors’ stats.

New Profiles
I’m trying to make sense of what is happening, but it is so complicated. 123notary added several hundred new profiles in August which could have lead to a rise in stats for us in September. But, our stats show that our spike was in August, not September which leads me to feel that there is a lag in the reporting on the other stats site

Social Media
Our social media took a huge dive in clicks starting around August and our Facebook performance affects our general web traffic.

What to do?
I am looking at this information completely baffled. I work hard every day to ensure the best quality search experience on 123notary. We get traffic that pays notaries well on 123notary. But, the total clicks matter to me as well, and clicks are far down. Do I add more profiles? Do I do more on social media? Do I create a better mobile site experience? Should we try to get more reviews? Or should I emphasize different information than I do now? I think the answer is all of the above!

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You might also like:

See our string on Snapdocs posts
http://blog.123notary.com/?tag=snapdocs

Which directories get the high paying signings?
http://blog.123notary.com/?p=19201

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January 16, 2020

10 reasons to get a high placed listing on 123notary

Filed under: Advertising — admin @ 9:30 am

Many Notaries go for top listings on 123notary despite the high price
because they know it generates jobs. However, many Notaries prefer the
free listings because they don’t want to pay for performance. Here are
some reasons that might sway your opinion on paying for a higher spot
on 123notary.

1. Title companies prefer the top several notaries on 123notary.
Title assumes that the top several notaries are better quality on
123notary. This might have to do with the fact that we use an
algorithm to filter out those with low overall scores from being high
on the list. Title is picking up on that fact, and that has been the
case for years. Title companies that pay well rarely look far down the
list for Notaries.

2. Get seen
People higher on the list get seen more than those down the list.
People shopping for price might go all the way down the list to look
for a notary, but those who pay well do not generally have to look
far. Paying a few hundred to be high on the list can pay off fast
especially when business is good.

3. Get paid more per signing
Those listed higher on the list generally get paid more per signing.
People who low-ball often hire from lower on the list or go to
SnapDocs, or NotaryRotary.

4. Get more clicks and overall calls.
If you are high on the list, you will get many more clicks and calls
than those down the list. You will get more jobs than with an
identical listing down the list. Being high on the list doesn’t
guarantee jobs, but it makes you in people’s face and impossible to
miss.

5. Don’t get overlooked
Most people who use 123notary start at the top and keep calling until
they find someone who can do the job for a reasonable price. If you
are at the bottom of the list, you might never get called except for
jobs that are late at night, far away, or don’t pay well. Although you
never know.

6. Get respect
People assume you are a better quality notary when you are at the top
of 123notary.com. Our site has a reputation for having good notaries,
especially at the top of the list.

7. Get high placement in neighboring counties
Only a high spot on 123notary will get you higher placement (above the
free listings at least) in adjascent counties at no extra cost. Some
Notaries get heavy call volume from neighboring areas as well as from
their home area.

8. Have a guarantee of where you will show up on the list.
Regular, preferential and free listings do not guarantee you where
you will show up. They are just levels. Preferential means you are
above regular, and regular means you are above free. It doesn’t
guarantee a particular placement. Being a p20 guaranatees you top
placement on your county page. We cannot guarantee zip results due to
the unpredictable overlap, but overlap only happens if someone is near
you, but on the other side of a county line.

9. Have a guarantee you won’t be removed
Free listings do not get always get reminders to login and can be
removed on a whim by 123notary staff. High placed paid listings get
reminders to login and you will not be removed unless you ignore a lot
of reminders to login by email and phone. In fact, with most top
placements, I login for them (shhh, don’t tell anyone.)

10. Get customer service
If you are a free listing, you get minimal if any customer service
from us. But, high placed listings get not only password assistance,
but get help with their notes section, marketing advice, and lots of
hand holding from Jeremy and Carmen. If you want to be cared for and
get high quality help from people who have been in the business for 22
years, a top listing is a cost efficient way to get that.

NOTE
High placed listings perform well if they have a few reviews from
satisfied clients as well as a thorough and well written notes
section. If you leave your listing stripped down, you might not get
your money’s worth. 123notary is in the business of getting renewals
and repeat business, so we strongly suggest that you ask for our help
and suggestions as to how to make the most of your listing. That way
you will get more work and be very likely to renew with us which is
what we depend on for our long term survival. Getting 123notary
certification is another strong plus for your listing and you can
email us to learn more about that.

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July 19, 2019

The A.D.D. culture and your listing and notary marketing

Filed under: Your Notes Section — admin @ 4:39 am

When Notaries create their listings, they think about what they want to write, but rarely think about what the readers want to see. Notaries also rarely think about the mental state of the readers.

We live in the age of attention deficit disorder. Children used to have it, now those children have grown up, need Notaries and search for Notaries using SnapDocs which caters to people with attention issues.

People these days need more exercise, more oxygen to the brain and more of a clue, but that’s never going to happen. So, what’s the solution? Writing better Notary notes sections.

People searching for Notaries want these things.
1. You respond to texts in three seconds or less.
2. Your profile tells them everything they want to know in a format that makes them able to read it in three seconds or less.
3. You answer all of their questions by phone (if they still use those contraptions) in three seconds or less.

This means that if you advertise on 123notary, you will get emails, and phone calls but probably not texts as we do not want to automate texts. And you need to pick up that antiquated talkerizer machine (still called a phone) and answer asap. You need to answer emails asap as well. Don’t keep people waiting because they are the ADD generation. Millennials have ruined the world as we know it and when they are older they will probably destroy it altogether if they have the patience to figure out how (which is our saving grace because they have no patience). Additionally, they will probably feel too entitled to destroy the world themselves and will probably try to employ the help of others who have a work ethic.

Additionally, your notes section needs to cater to the ADD folks. If you put, “Hello my name is Susan and I am NNA certified” at the top of your notes, you are boring them with your name that they already know and your certification which 90% of people on 123notary already have. Bore them with something a little more unique about you and put it in a format that can be scanned in three seconds or less. Think from the perspective of an ADD(er). If I had ADD, or was an ADDs (not AIDS) patient, how would I want to look for a notary — and use George Costanza’s three second rule. Scan…. scan… scannn… oh there’s one — he is Pavaso certified, knows how to do deconstruction loans (sounds leftist), and likes saying hello to puppies (how cute!) Let’s hire him!

Next you need to appeal to the preferences of the hiring class who are increasingly millennials (not perennials unless you are a tax preparer). They want people who are not too manly, so don’t show off your barbell collection. Having a cute little dog in an outfit is good if you are a guy (especially if you do a lot of waving and selfies with the dog. And if you are a woman, try to have an app for your service because millennials with ADD need an APP otherwise no nOTTary deal.

My last point is don’t use foreign words. One Notary used the word “rolodex” and another used “rotary dial phone” in their profile. Some of the millennial users complained that they had to use a dictionary to understand some of the notes sections.

So, keep it simple and keep it quick. Remember to use George Constanza’s golden principle about the three second rule. Don’t bore people with the same old thing they read in other people’s notes section but emphasize what makes you different. Good luck and have us proofread and millennify your notes!

You might also like:

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

Snapdocs – do they cater to the fastest or the best(est)?
http://blog.123notary.com/?p=20821

Millennial notaries and gender roles
http://blog.123notary.com/?p=22535

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January 7, 2019

The reason why 123notary scrutinizes its Notaries

Filed under: General Articles — Tags: — admin @ 12:31 am

Most complaints about Notaries listed on our site never get back to us. People do not want to publish negative reviews because the information is online, the reviewer’s and reviewee’s name is on it, and the reviewer often fears legal retaliation or other types of retaliation. However, here is a review where the person complaining claims that because she found a bad Notary on 123notary, she will probably not use our site again! I personally lose when you ditch your customers that found you on my site — and that is why I want to make sure you are both responsive and know how to be a good Notary.

Text From Review with names taken out for privacy.

I will start off by saying the first time I spoke with (name of Notary omitted), I was very pleased. She seemed very friendly and convenient. I had scheduled an appointment with her over last week to meet this Monday at 11am. She agreed and told me to leave a message of the address, as I did. I never heard back from her for a conformation on meeting, so I called her this morning 11/21/16 at 8:39 and asked her if we were still okay to meet this morning at 11am. She said yes and I said okay great sounds good.

I showed up and there was no one. I waited in the parking lot for about five minutes before I tried calling her cell. It was turned off and went straight to voicemail. So I hung up and sent her a message letting her know I was there and waiting if she was lost to let me know and I’d help with directions. I tried her second number and it rang a few times then went to voicemail. I left a message again stating I was there and if she needed help to let me know. I also sent this number a text message as well. I tried calling a couple times again and figured maybe she was running behind.

By 11:35am, I had yet seen or received any contact information. I could not longer wait for her, so I had no choice to leave. So not only did this cause me to be upset, but a disappointment as well.

I had driven 72 miles there which was an hour and a half of my time up, plus another 72 miles and an hour and a half back home, for a no show. I was very disappointed that I was unable to have the services we had scheduled to not be completed.

I do not like to report non satisfaction reviews but this was a total waste of my time. A simple phone call saying this needed to be rescheduled, or that the service was unfortunately unable to be done today, something came up, or something. Instead I got a no call no show. I would not recommend this Notary again due to the inconvenience this has brought on to me today, as well as the returning phone calls that I never received a few times when I had left previous messages to her before this incident today. I just gave her the benefit of the doubt previously due to understanding she has a life and work and being busy. But again for the service today with being unprofessional that I was not contacted and wasted my gas,time, wear and tear on my vehicle, sitting and waiting for her, and the inconvenience and not even being able to return my phone call yet (as it’s 3:06pm) to apologize for this situation I will never recommend her again and probably never use the 123Notary website again. Thanks for your time and reading this review.

You might also like:

One notary on Notary Rotary wants to be treated like a professional
http://blog.123notary.com/?p=21077

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December 1, 2018

Compilation of posts about 123notary

Here is an article with links all about 123notary, our history, our policies, practices, staff, and more.

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ADVERTISING INFORMATION

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How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

Which directories get the high paying signings?
http://blog.123notary.com/?p=19201

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ABOUT US

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123notary behind the scenes
http://blog.123notary.com/?p=2499

All about 123notary
http://blog.123notary.com/?p=18897

I eat, breathe and sleep 123notary
http://blog.123notary.com/?p=18876

The History of 123notary from back in 1999.
http://blog.123notary.com/?p=17458

The story of 123notary.com
http://blog.123notary.com/?p=710

Subscribe to our newsletters
http://blog.123notary.com/?p=16717

Welcome to the 123notary.com Blog!
http://blog.123notary.com/?p=1

Who is involved with 123notary behind the scenes?
http://blog.123notary.com/?p=18888

Where does 123notary get ideas for blog articles?
http://blog.123notary.com/?p=9342

Notary Rotary’s Forum vs. 123notary’s
http://blog.123notary.com/?p=1251

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CERTIFICATION
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123notary 2018 Certification Standards
http://blog.123notary.com/?p=20120

Elite Certification Study guide
http://blog.123notary.com/?p=20118

A detailed look at the Ninja course
http://blog.123notary.com/?p=4621

Does 123notary have the authority to quiz people?
http://blog.123notary.com/?p=19469

123notary’s tutorials raise test scores by 30%
http://blog.123notary.com/?p=20092
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WHAT WE DO & HOW WE WORK
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6 free things 123notary does for its clients
http://blog.123notary.com/?p=6563

How does the 123notary points system work & why should you care?
http://blog.123notary.com/?p=19010

A few testimonials about 123notary
http://blog.123notary.com/?p=700

Notary Rotary vs. 123notary
http://www.123notary.com/forum/topic.asp?TOPIC_ID=23

Social Media, what we are doing
http://blog.123notary.com/?p=3

Do you compare yourself to others on the 123notary search results?
http://blog.123notary.com/?p=18882

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September 4, 2018

Find a Notary who can notarize an inmate at Men’s Central, Twin Towers, Century Regional. Pitches Detention Center

Do you need a Notary who can do prison notarizations? 123notary has many Notaries who offer mobile service to jails, prisons, correctional facilities, penitentiaries, and detention centers. Here are some issues involved:

1. Someone needs to meet the Notary at the jail. That person can be an Attorney, family member, friend, or paid assistant.

2. The inmate must have identification that is satisfactory to the state where the notarization takes place. It is ideal if the person meeting the Notary has a current ID for the inmate such as a valid and current driver license, ID card, passport, etc. However, if the inmate has a wristband or jail ID card that is acceptable to the state where the notarization is taking place.

3. A California Notary may accept an inmate identification card issues by the state Department of Correction and Rehabilitation.

4. Florida allows Notaries to accept inmate ID cards issued by the U.S. Department of Justice or Bureau of Federal Prisons.

5. Credible witnesses are allowed in most states. A credible witness is a person who can vouch for the identity of a signer who does not have ID. Typically the credible witness must swear under Oath as to the identity of the signer (exact procedure depends on state laws) and must be identified by the notary and sign the journal in the additional information section. Some states allow one credible witness who knows both the Notary and inmate while others allow two who both know the signer, but don’t necessarily know the Notary. Other states allow one or two, while some states do not allow identification via credible identifying witnesses.

6. In states that require a journal, you must find a way to get the journal to the other side of the glass. Normally a warden will be happy to assist you with this task, however wardens might keep you waiting for five or ten minutes in my experience.

7. Lock downs happen in jails. If a lock down happens, you might be asked to leave, or might be taken virtually hostage until the lock down is over.

8. The Notary must have full vision of the signer and the signer must appear before the Notary. It is okay if the signer is on the other side of a glass provided that direct communication is possible. In my opinion, the signers should be within about five feet of the Notary otherwise you cannot fulfill the “personal appearance” requirement of most Notary acts.

9. Power of Attorney documents are common documents to be notarize in a correctional facility. That document normally requires an Acknowledgment which is a common Notary act which just requires the signer to sign the document, and then sign a Notary journal (most states but not all states). The Notary would need to check whatever ID the inmate has available and enter that information into the journal.

10. You can find a Notary on 123notary.com to do your jail signing. It is best to bring cash, and pay the travel fee up front. Then pay waiting time and whatever fee there is per signature after the work is done. Each Notary has their own fee and method of collecting their fee. Paying in two stages makes it easier for the Notary as some people try to get out of paying the Notary at all if there is any type of problem getting the inmate to come to the visiting room or sign, or be identified.

You might also like:

See our Jail Notary string
http://blog.123notary.com/?tag=jail-notary

A guide to notarizing for prison inmates
https://www.nationalnotary.org/notary-bulletin/blog/2016/07/guide-notarizing-for-prison-inmates

Jail notarizations forum string
http://www.notaryrotary.com/archive/forum/2009/March/Jail_Notarizations.html

Jail signing information
https://www.linkedin.com/pulse/notary-jail-signing-information-susana-landa

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An inmate needs to be notarized
An inmate needs a notary
An inmate needs a notarized document
An inmate needs a notarized power of attorney
An incarcerated person needs to be notarized
An incarcerated person needs a notary
An incarcerated person needs a power of attorney notarized
Find a Notary who can notarize an inmate
Find a Notary who can travel to a jail.
Find a Notary who can notarize at a jail.
Find a Notary who can travel to a prison.
Find a Notary who can notarize at a prison.
Find a Notary who can notarize at a detention center.
Find a Notary who can travel to a detention center.
Find a Notary who can travel to a penitentiary
Find a Notary who can notarize at a penitentiary
Find a Notary who can travel to a correctional facility
Find a Notary who can notarize at a correctional facility

Find a Notary who can travel to a Los Angeles County prison facility
Find a Notary who can notarize at a Los Angeles County prison facility
Find a notary who can travel to Twin Towers Los Angeles
Find a Notary who can travel to Men’s Central Los Angeles
Find a Notary who can travel to Century Regional Los Angeles
Find a Notary who can travel to Pitches Detention Center, Valencia, CA
Find a Notary who can travel to North County Correctional Facility
Prison power of attorney notary
Prison power of attorney notarized
Detention center power of attorney notary
Detention center power of attorney notarized
Correctional Facility power of attorney notary
Correctional Facility power of attorney notarized
Penitentiary power of attorney notary
Penitentiary power of attorney notarized
Jail power of attorney notary
Jail power of attorney notarized
Jail Notary
Jail Notarization
Prison Notary
Prison Notarization
Detention Center Notary
Detention Center Notarization
Correctional Facility Notary
Correctional Facility Notarization
Penitentiary notary
Penitentiary notarization

How can I obtain a valid government issued ID from prison?
Is a state prison ID government issued?
Notary goes to prison
Can a notary go to jail?
Do jails provide a notary?
Can you go to jail for notarizing a family member in Florida?

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June 20, 2018

Should 123notary sell background screening?

Filed under: General Articles — Tags: — admin @ 9:39 am

Notary Background Screening

We normally like selling items with a high profit margin otherwise our time gets zapped for minimal profits. Carmen doesn’t work for free and her sales commission could eat up profits from selling books from other vendors or other acquired products. Then, the credit card companies want their fees. And then there is shipping, handling, and charge backs on 1% of our average sales, but perhaps more like 2% of new sales. I guess background screening doesn’t have shipping thank God, but you do have to get people’s information and shuffle forms around. For this reason, I am not doing background screening at this time — maybe later.

But, do you guys think we should sell Notary Public background screening?

The other issue, is that NNA and Notary Rotary sell good background screening. We just refer people over to them. NNA offers good one stop shopping and Notary Rotary has advertising, supplies, and more. It seems very efficient to get background screening through these other companies. If we offered it, how would we differentiate ourselves from the competition? I don’t even know anything about it and wouldn’t know where to begin. But, maybe one day I’ll learn.

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March 15, 2018

Notary Marketing 102 — Notary Advertising

Return to Notary Marketing 102 Contents

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The state of Notary advertising is always changing. Sites go up and down in popularity, and change their policies and business models. 2018 is no exception to this rule. The most popular several sites have changed a little bit in the last few years. Here is my current analysis of the various popular sites.

Also Read:
The State of Notary Advertising in 2016

How much should a Notary spend on advertising?

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123notary.com – for the best quality notaries!
123notary leads the pack in terms of attracting the highest quantity of work from higher paying Title & Escrow companies. The reason for this is that 123notary has higher quality standards than any other site. 123notary offers many sophisticated and practical search filters as well. Search by city, county, zip or state and filter for hospital jobs, languages, certified notaries, and more options as well.

Self-praising Notaries who think they know everything are rudely awakened by Jeremy’s quizzes to the fact that their knowledge doesn’t cut it in the industry and that they need to study more. Quality control involves making people regularly log in to their listing, keep their notes updated, study and prove their knowledge. The result of this constant attention to quality is a far higher quality and consistency of search results on 123notary. Notaries who like the idea of constantly improving their knowledge will most likely love 123notary. Those who are anti-knowledge and anti-responsibility might not.

123notary requires all Notaries to log in to their listing every 120 days and also to maintain a good notes section and get a 70% on a Notary Quiz administered by phone or a higher grade if administered by email. 123notary realizes that nobody is perfect and we have to be flexible with our requirements, but we want to deliver the best possible search to the users, and this is why we stress quality control.

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Snapdocs.com — an upcoming star
Snapdocs attracts the greatest volume of signings of any directory, but the pay is normally very very low. They have great technology and great search algorithms. The downside is that their Notaries are mostly of a very poor quality. Notaries on Snapdocs normally get paid lower than any other site. However, there are a few who are able to negotiate good fees. I know some of those Notaries personally, and they merit better fees. If you want to get paid well, please consider adapting your knowledge and professionalism to merit good fees. Please also consider that certain directories attract a higher volume of jobs with high fees.

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NotaryRotary.com — a good directory that is slowly losing steam
I would estimate that Notary Rotary is getting roughly 10% of the market share of signings and signings from that site are in all price ranges based on what I have heard. Notary Rotary used to be a big contender in the Notary industry. More recently, according to what I have heard, people are getting less and less work from them in 2018. Notary Rotary has a higher quality of Notaries than most sites and caters to finding Notaries in order of proximity which is helpful. Their fees for sign up are reasonable and they have great Notary supplies, insurance and a popular forum.

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NotaryCafe.com
Notary Cafe has been around for decades and has always attracted some business. The format of their site has changed over the years. I would estimate they get about 5% of the market share for signings. Notary Cafe has a search algorithm which seems to integrate proximity, and how recently you logged into your listing. It is well organized. However, the quality of the Notaries is not as good as 123notary or Notary Rotary.

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SigningAgent.com
The NNA runs SigningAgent.com and this site has the highest quantity of Notaries of any other directory. However, the overall quality of the Notaries on their site is inconsistent. This site is maintained well and has great search features, filters for edocuments, certification, and a flexible radius. Many Notaries like to advertise on this site, but the volume of business it attracts is limited.

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Google Local
In addition to marketing on purely Notary sites, many notaries do well advertising on Google Local. Google Local will get you nearby customers for all types of Notary work.

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Other Online Advertising
Yelp, and online Yellow Pages. If you want to do paid listings on online yellow pages, start with a small investment and see what rate of return you get before investing a lot; otherwise you might not get any return on a larger investment. I am unaware of how successful Yelp is, but some Notaries do get work from them, and the reviews really attract business to your listing.

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Manual Promotion
It is wise to call Title companies and give them your information. You can also contact hospitals, convalescent homes, Real Estate offices, law offices, jails, people who visit jails, and anyone else who might need a Notary. Handing out cards to strangers, customers, and office-mates of customers is a very effective marketing technique. Some Notaries have price sheets which is fine, but the most important is a business card.

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Summary
So, whom should you advertise with? Start with 123notary and Snapdocs. But, maintaining your listings is as important as who you advertise with. So, read the other sections of this course to learn how to optimize your listings and say the right things to attract the best clients.

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