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August 1, 2010

Business Cards

Filed under: Marketing Articles — Tags: , , , — admin @ 3:53 am

Here are some tips for business cards.
If you are a notary, your business card is one of your best marketing tools. Business cards help existing customers remember who you are and how to contact you. Additionally, it is smart to hand out business cards to co-workers of customers, and other people in any building where you have done a notary job. The fact that they have seen you and know you do notary work makes them ten times as likely to use you rather than someone else. Additionally, you can mail business cards with flyers to title and signing companies who are prospective clients. You can also hand out business cards at convelescent homes, jails, bailbond offices, and other business too, to make yourself known to prospective clients. Having the right information on your business card can make an extra special impression. Here is what you can put.

(1) Your commission #. You will appear more professional and official if your notary commission # is printed on your business card. Of course, when you renew your commission, you will have a different commission #, so you will have to redraw your cards.

(2) A picture of yourself ads personality to the card and this is popular with successful realtors and other professionals.

(3) Great artwork always is a great touch.
I have pictures of Yellow mountain in China on my card.

(4) A registered business name makes you look professional. Many notaries do business using their personal name, but “Ellen’s notary service” looks much more professional than “Ellen Smith, Notary Public”.

(5) A phone number, address, and email address are generally helpful

(6) A link to your social media sites is always good.

(7) Hiring a professional designer to do the layout for you could give your card a great look.

Your opinions are always welcomed!

Here are some forum posts relating to business cards:

Notary Marketing 102 – a free comprehensive marketing course
http://blog.123notary.com/?p=19774

Business cards
http://www.123notary.com/forum/topic.asp?TOPIC_ID=1062

Do company names help?
http://www.123notary.com/forum/topic.asp?TOPIC_ID=3731

Stealing a business name
http://blog.123notary.com/?p=2660

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September 13, 2024

Networking Tips to Grow Your Mobile Notary Business Locally

Filed under: Best Practices — Tags: — Tom Wilkins @ 12:00 am

Building a thriving mobile notary business requires more than excellent service—it involves making meaningful local connections. Networking is key to establishing yourself within your community and growing your client base. Strong relationships can lead to more referrals and increased visibility, whether you serve homeowners or business owners. Let’s explore networking tips to grow your mobile notary business locally and build referrals.

Attend Local Networking Events

Getting involved in your community through local networking events can open doors to new clients and referral partners. Join local Chamber of Commerce, business associations, or professional networking groups. These gatherings provide an excellent platform to introduce your mobile notary services to other business owners and homeowners.

Maximize Community Engagement

Regular attendance at community events, such as business mixers or trade shows, allows you to meet people who might need notary services. Be prepared with business cards and an engaging elevator pitch to explain your services clearly and concisely.

Build Relationships with Real Estate Professionals

Real estate transactions often require notarization, making real estate agents and title companies ideal partners. Building a solid rapport with these professionals can ensure a steady stream of business for your mobile notary services.

Offer Specialized Notary Services

If you specialize in loan signings, make it clear to real estate agents and brokers. Tailoring your services to meet their needs can make you their first choice for mobile notary work. Always provide exceptional service to encourage repeat business and referrals.

Partner with Local Law Firms and Financial Institutions

Lawyers, banks, and credit unions frequently need notaries to handle legal documents such as wills, contracts, and loan paperwork. Developing partnerships with these institutions can lead to regular referrals.

Tailor Your Approach

Reach out with a personalized offer explaining how your mobile notary services can benefit their clients. Ensure that your services are convenient, flexible, and reliable, making it easy for them to refer you.

Utilize Social Media and Online Platforms

In today’s digital age, online networking is as important as face-to-face connections. Social media platforms like Facebook, LinkedIn, and Nextdoor allow you to connect with homeowners and business owners in your local area.

Join Local Community Groups

Join Facebook and LinkedIn groups dedicated to local business discussions or community concerns. Offer helpful advice about notarization, answer questions, and engage with others. Avoid aggressive marketing; instead, focus on being a useful resource.

Request Client Reviews

Encourage satisfied clients to leave reviews on Google My Business or other platforms. Favorable reviews increase your online visibility and attract potential clients looking for trustworthy notary services.

Collaborate with Other Local Service Providers

Partnering with businesses that complement your services, such as accountants, tax preparers, or insurance agents, can expand your referral network. These professionals often deal with clients who require document notarization.

Create a Referral Program

Establish a mutually beneficial referral program with local businesses. For example, offer a small incentive for every client they refer to you, and refer your clients to them when their services are needed.

Get Involved in Local Community Activities

Local community activities, such as volunteering or sponsoring events, can increase your visibility. When people see you actively involved in the community, they’re more likely to trust and recommend your services.

Be Authentic

When participating in community events, focus on building genuine relationships rather than simply promoting your business. Authentic connections often lead to referrals and long-term business relationships.

Networking for Success

Incorporating these networking tips to grow your mobile notary business locally and build referrals will help you create lasting relationships within your community. Consistent networking is essential for success through local events, social media, or partnerships with real estate and legal professionals. Be patient and persistent in building these connections, and your business will grow. For additional guidance on notarization, including details like the signature date, stay informed and offer your clients the best possible service.

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January 5, 2024

9 Ways to Create More Demand for a Notary Business

Filed under: (6) Marketing — Tags: — Tom Wilkins @ 12:00 am

In today’s competitive business landscape, finding effective strategies to stand out and generate more demand for your notary business is essential. Whether you’re a seasoned notary public or just starting, increasing demand for your services is key to building a successful notary business. In this blog post, we’ll explore some proven strategies to help you create more demand for your notary business.

1. Enhance Your Online Visibility with Local SEO

Establishing a robust online presence in this digital era is indispensable for any business. Given that potential clients frequently resort to the internet to seek notary services, it’s imperative that your website is impeccably designed, rich in information, and user-friendly. Local SEO (Search Engine Optimization) is a potent tool in your arsenal. Local SEO focuses on optimizing your online presence to attract customers in your vicinity. By employing local SEO strategies, you can boost your website’s visibility on search engines when people in your area search for notary services. Incorporate keywords like “notary services” and “mobile notary services” strategically throughout your website content to enhance your search engine rankings, making it easier for local clients to discover your services.

2. Leverage Social Media

Social media platforms are powerful tools for expanding your reach and connecting with potential clients. Create profiles on popular platforms like Facebook, Twitter, and LinkedIn, and regularly post engaging content related to notary services. Share informative articles, success stories, and tips on how your services can benefit clients. Engage with your audience by responding to comments and messages promptly.

3. Build Strong Relationships

Networking is a cornerstone of any successful business, including a notary business. Develop relationships with local attorneys, real estate agents, mortgage brokers, and other professionals who may require notary services regularly. Attend industry events and join local business associations to expand your network. Building strong relationships can lead to referrals and repeat business, increasing the demand for your services.

4. Offer a Variety of Services

Consider offering a broader range of services beyond traditional notarizations to create more demand for your notary business. Specialize in areas such as loan signings, estate planning, or mobile notary services. Diversifying your offerings can attract a wider client base and make your business more appealing to those seeking specialized services.

5. Provide Exceptional Customer Service

Exceptional customer service can set your notary business apart from the competition. Be responsive to inquiries, arrive on time for appointments, and maintain a professional and friendly demeanor. Going the extra mile to accommodate your client’s needs can lead to positive reviews and word-of-mouth referrals, boosting your business’s demand.

6. Invest in Marketing

Allocate a portion of your budget to marketing efforts. This may include online advertising, email marketing campaigns, or even traditional marketing materials like flyers and business cards. Ensure your marketing materials prominently display your contact information and emphasize the value you provide as a notary public.

7. Seek Online Reviews

Ask satisfied clients to leave an online review on your Google Business Profile, Facebook, and Yelp. Positive reviews will build trust with potential clients and boost your online reputation. Equally important, be sure to respond to reviews in a timely manner, whether they are positive or negative, to show that you value client feedback and are committed to continuous improvement.

8. Offer Competitive Pricing

While providing quality service is essential, competitive pricing can also attract more clients. Research the pricing structures of other notary services in your area and ensure that your rates are reasonable and competitive. You may even consider offering package deals or discounts for bulk notarizations to incentivize repeat business.

9. Stay Informed and Adapt

The notary industry, like any other, evolves over time. Stay informed about changes in laws, regulations, and best practices within your field. By adapting to industry trends and continuously improving your services, you can position your notary business as a reliable and forward-thinking choice for clients.

Create More Demand and Grow Your Notary Business Today!

Creating more demand for your notary business requires a combination of online and offline strategies, excellent customer service, and a commitment to continuous improvement. By optimizing your online presence, networking, offering diverse services, and providing outstanding customer experiences, you can position your notary business for success and growth. Remember to monitor the effectiveness of your strategies and adjust them as needed to stay competitive in the ever-changing business landscape.

If you’re looking for more ways to get more notary clients, here is a list of businesses that need notaries. With dedication and the right approach, you can indeed create more demand for your notary business.

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August 18, 2023

Savvy Ways to Track Business Expenses

Filed under: General Articles — Tags: — Tom Wilkins @ 12:00 am

Are you a business owner looking for savvy ways to keep track of your expenses? Businesses of all types, including mobile notaries, must know the day-to-day costs of running operations. Keeping up with expenses is essential to stay afloat and growing. In this blog post, we’ll highlight some easy ways to keep track of business expenses so that you can gain better control over your finances.

Why Keep Track of Business Expenses?

At the heart of any thriving business lies a solid financial foundation. Keeping an organized record of your business expenses is like having a map that guides you through the financial landscape. It helps you understand where your money is going, identify areas of overspending, and make informed decisions about resource allocation.

your business’s inflow and outflow of money

Moreover, maintaining accurate expense records is a good practice and a legal requirement. Come tax season, having well-documented expenses will save you from potential audit headaches. It also enables you to claim legitimate deductions and minimize tax liabilities, ultimately contributing to your bottom line.

How to Keep Track of Business Expenses

1. Separate Business and Personal Finances: The first step is distinguishing between your personal and business finances. Open a separate business bank account and use dedicated business credit cards. This separation not only simplifies tracking but also enhances financial transparency.

2. Digital Tools and Software: Embrace technology using expense tracking software and apps. These tools offer user-friendly interfaces to input and categorize expenses, generating accurate reports with just a few clicks. Examples include QuickBooks, Xero, and Expensify.

3. Document Every Expense: From large purchases to small transactions, no expense is too insignificant to record. Gather and organize these documents systematically, whether it’s a receipt, invoice, or digital payment confirmation.

4. Categorize Expenses: Create categories that align with your business operations. Common categories include office supplies, utilities, travel expenses, marketing, and employee salaries. Categorizing expenses facilitates analysis and aids in budgeting.

5. Regular Reconciliation: Set aside weekly or monthly to reconcile expenses. Compare your records against bank statements to identify any discrepancies or missing entries. This practice ensures the accuracy of your financial data.

Benefits of Keeping Track of Business Expenses

  1. Financial Clarity: To keep track of business expenses offers a valuable advantage: it provides a concise overview of your financial well-being. You can confidently make informed decisions by having a clear picture of your business’s inflow and outflow of money.
  1. Budgeting and Planning: Accurate expense tracking forms the basis for creating budgets and setting financial goals. It helps you allocate resources strategically and identify potential areas for cost-cutting.
  1. Tax Efficiency: Organized expense records simplify tax preparation. By categorizing and documenting expenses, you can easily claim deductions and credits, potentially reducing your tax burden.
  1. Identifying Trends: Regularly reviewing your expenses can reveal spending patterns and trends. This insight helps you identify unnecessary costs or areas where investment could yield better returns.
  1. Preventing Fraud and Errors: An organized expense tracking system can catch discrepancies that might indicate fraud or errors. This safeguards your business from financial harm and fosters a culture of transparency.

Final Thoughts on Tracking Businesses Expenses

In conclusion, keeping track of business expenses is essential to underpinning a prosperous entrepreneurial journey. Additionally, you can confidently navigate complex financial terrain using an expense-tracking app. As an entrepreneur, this knowledge provides immense value in ensuring legal obligations are met and sound decisions are made for your business. To learn more about leveraging this tactic, check out this blog post on how to be a successful mobile notary.

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July 8, 2021

Business name ideas for a Notary in Vegas

Filed under: Marketing Articles — admin @ 3:10 am

I had this client who has been with me for years. He dropped out and then reappeared out of nowhere kind of like an Ace of Spades that got buried in the deck only to reappear just when you need it. I looked at his profile. There were two business names in use — one on his email, and another on his site which he said was outdated. I told him that both of the names were average. Not terrible, but neither had a ring. So, I sat down with him (by phone) and looked at some ideas that had some pizazz. Here is what we came up with and my commentary.

Wild Card Notary Services
Wow — amazing, mysterious and powerful. Really catches your attention in a good way and has a very Vegas feel to it.

High Limits Signing Service
There is a sense of excitement, risk and danger in this name. I wonder if this name would attract clients with deep pockets.

Royal Flush Notary
This name has a very elegant and opulent ring to it. I bet James Bond would like it.

Deuces Wild Signing Service
This name has Vegas written all over it, but also has intrigue due to that word, “wild” which adds such an interesting dimension to the name.

Stardust Notary Service
Named after an antiquated casino.

Silver Mine Notary Service
Very historical Nevada type of a theme.

Silver State Notary Service
A synonym for Nevada once again and a little bit more classy than saying, “Nevada Notary Service.”

Jackpot Notary Service
Sounds like a winner to me

High Wager Notary Service
Sounds like a gamble

Blackjack Notary Service
Classy, and has an Old West flavor to it.

Buy In Notary Service
A classy gambling term integrated into a Notary name.

Casino Notary Service
Sounds great, but sounds like you do mostly smoke filled casinos and get tired of having buffet seven days a week.

Good Odds Notary Service
A fun name, and the customer will probably have good luck with that service too.

Anti-Up Notary Service
I bet Kenny Rogers would approve of this name.

SUMMARY
I liked all of these names. I don’t know if my customer will register any of these with his county, but I think the top name really has a wow factor and an appeal to it. It sounds like an older guy who’s done it all, seen it all, and been in all types of hair raising situations. And in reality, he was in a few scary situations.

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June 21, 2020

Your time on the clock analyzed in the Notary business

Filed under: Business Tips — admin @ 10:18 pm

In any business, you put in a particular number of hours of work. Your work time is divided into particular activities. There is a limit to how many hours you have in a particular week. Few of us can work infinitely, and few can work 80 hours a week. I used to work 70 hours a week and I will never repeat that although that is how I got my business going initially.

MY BUSINESS RESPONSIBILITIES
I have the same problem in my business. I am in the directory business. My time is divided between:
Managing programmers
Adding new listings to the directory
Calling new people, calling old people to see if they are still in business
Writing Blogs
Answering emails & Processing orders

Sometimes I have to figure out which activity not to do when there is a time shortage and it is difficult to choose at times.

WHAT DO NOTARIES DO
But, what do Notaries do? Below is my itemized accounting of what Notaries do in their work time. I ordered the components in order of immediate importance to your career. The topics near the bottom are more long term in their importance.

1. Notary jobs – 31 or more hours per week (or whatever you can get at a market rate)
This involves answering the phone, looking up companies to see if they pay, scheduling, printing, faxing, scanning, driving and supervising signings which includes notarizing. Followups and giving tracking numbers would accompany a notary assignment in many cases as well.

2. Billing – 1 hour a week depending on need (recommended: bill each company you work for once per week)
Faxing bills, keeping records, and threatening companies with demand letters from time to time.

3. Miscellaneous – 1 average hour per week (varies depending on time of year and need)
Buying equipment, toner, paper, supplies,business licenses, taking state notary exams, and doing paperwork for taxes.

4. Marketing – 2 hours a week (recommended)
Contacting new companies, handing out business cards, online advertising, getting reviews, updating your notes, keeping your information straight everywhere it is listed.

5. Education – 4 hours a week (recommended)
Studying certification materials, testing, asking questions, reading blogs.

SUMMARY
Basically, most Notaries who are unsuccessful put too much time into doing jobs and not enough time into the other things that they need to do. Doing jobs provides immediate income, but does not provide for long term success in the business. As indicated above, I recommend doing 31 hours or more of actual notary work per week and the rest of your 40 hours should be doing other activities. You will make more money in the short run doing more work work and less preparatory work. But, you will do better in the long run doing more work that helps your skill level and online presence.

Notaries that know more according to impartial sources (or intrinsically) get more business. Through the use of metrics and analysis I have proven that Notaries who ace my hard tests get a lot more business and get paid more than the others. Acquiring this knowledge takes study time, and perhaps getting some tutoring from Carmen and myself. If you spend too much time making short term cash, you will not have time to study. I put that I recommend four hours a week or study or reading time. To be frank, in the beginning of your career I would put more than four hours. But, once you are established, perhaps only two hours a week. You still need to keep in touch with what people in the industry are writing about to stay informed and keep learning.

Spending more time maintaining your listings makes sense too. Many people online just do not login for half a year or more at a time. Many people’s notes section continue to stay the same when there is a lot more information they could constantly be adding. Most people do not get enough reviews on their listing. Paying attention to these things can increase your market share and demand for your services. If more people want you, then you can charge more for the same type of signing than you could before.

Increasing your value through being methodical and organized about maintaining your online presence, and continuing your education makes a lot of sense. Notaries do not value these things because they don’t have time, lack the discipline to study or write compelling paragraphs about themselves, and just plain don’t see the value. The value is, that by maintaining your education, and presence, you could get paid in my estimate 25% more per signing simply by increasing demand for your service. Additionally, you would get a higher quantity of work. In short, your total income could be a lot higher if you would play by my rules which look at the long run. Less whining and more mastery pay the bills. So, analyze and keep track of how you spend your business time and see if you can make some adjustments that will help you in the long run.

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August 17, 2012

Stealing a Business Name

Filed under: Drama & Tragedy,Ninja Theme Articles,Popular on Twitter 2012 — Tags: , , , — admin @ 8:45 am

Stealing a business name 

One of our notaries was accused of stealing someone’s business name.  The notary went to a signing and said she was associated with some other gentleman with a particular name. I don’t remember the name, and would be confidential in any case.  The client was having some paperwork notarized that would be used to register a company name in Wyoming. 
 
I couldn’t figure this situation out, so I emailed the client, and they said that the notary name was registered the next day by the friend of the notary, but not the notary themselves.  They registered his business name before he could register it.  Why would someone go out of their way to steal someone else’s business name?  This poor client had already printed out business cards and mailing labels with his future business name, and now he couldn’t register it.
 
What a sad story.  The moral of the story is don’t print your cards until your business name registration is complete.  Someone else can register that name up to seconds right before you attempt to!!!

Notaries are encouraged to register their business names, and get a business license. Notaries with official business names get considerably more business than those that don’t have a notary business name!

Tweets:
(1) One of our notaries was accused of stealing a signer’s business name right before it got registered!
(2) One of our notaries registered a clients’ business name 24 hours before the client went to register it.

You might also like:

Compilation of posts about notary business names
http://blog.123notary.com/?p=21760

Funny sounding business names: Grandma’s notary service & more!
http://blog.123notary.com/?p=4231

Notary business names
http://blog.123notary.com/?p=2302

Business Cards for notaries
http://blog.123notary.com/?p=36

Business Licenses
http://blog.123notary.com/?p=742

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February 9, 2012

Notary Business Names

Filed under: Business Tips — Tags: , , , , , — admin @ 9:55 am

Notaries often ask me, should I use a business name?  Do notaries need to register as a business?  Does a notary public have to get a business license? The answer is yes.  Any business, including a home-based notary business needs a business license, otherwise, you might be operating illegally. For a notary to get a business license is not hard, just contact your county clerk’s county recorder office and ask them what the procedure is.  It is generally under $200 and the paperwork is not difficult.  Getting a fictitious business name for your notary business can also be the prerequisite to getting a bank account with your company name on it!
 
But, what to name your notary business? Too many notary businesses have similar sounding names, and they all become one big blur.  We wrote a blog entry all about signing company names which sound similar which is a fun blog entry to read.
 
Yellow Page Names
It is common for notaries advertising in the yellow pages to want to show up at the beginning of their section.  Names like A1 Notary, AAA Mobile Notary, AAAA Traveling Notary, and Aardvark Notary are common. Unfortunately, your clueless customers will get mad when you are not the auto club and tell you to change your name!!!  It happened to me, I know.
 
Glamour Names
Then, there are those who want the glamourous names like Royal Notary, Elite Notary, On Time Notary, and other vanity names.  You could capitize on a character trait such as Integrity Notary, Rapid Notary, or Honest Notary.

 Geographic Names
Geographic names are very good for website optimization.  If your business name is Glendora Mobile Notary Service, then your website will show up very well for local keywords. 
 
 
Personal Names
We have one client who’s business name is Ellen the Notary.  That is easy to remember and very personable too!  Johnson’s Traveling Notary is another example of a personal type of a notary business name. Sam’s Meandering Notary is yet another.

 Unique Names
But, what about more unique sounding names?  I generally recommend either geographically recognizable business names or unique ones. A confusion between your business and some other business with a bad reputation can be crippling!  If it were me, I would really put a few weeks of brainstorming and asking your friends to find that perfect name for your notary business. After you have narrowed it down to a few names, reflect carefully to select the ideal name as you will be stuck with it for a very long time!
 
You might also like:

Compilation of posts about Notary business names
http://blog.123notary.com/?p=21760

Comedic slogans for Notaries listed on our site
http://blog.123notary.com/?p=20410
 
Deceptive identities – Signing Companies with Similar Names

7 ways to use Facebook to market your notary services
http://blog.123notary.com/?p=5396

Business cards for mobile notaries
http://blog.123notary.com/?p=36

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February 28, 2011

What do you do to advertise your notary business?

Filed under: Advertising — Tags: , — admin @ 2:59 am

There are the “traditional” ways of marketing your notary business which have mostly remained unchanged for generations such as online advertising on directories and online yellow pages, and even using Google. When I say unchanged for generations, it is because grandma and grandpa are now also using online technology and have been for years!

There are more low-tech ways such as handing out your card to those you have worked for and their office-mates, attorney offices, convalescent homes, etc. Getting on the list of as many signing & title companies as you can think of in a systematic way helps too. But, besides these ways, what other things can you do? I have been reading discussions on the various forums and have some new tips to add to my old bag of tricks.

Google Adwords
Use caution. This method of advertising is probably new to you, and the costs can rack up. It is hard to know what to bid on keywords, or even which keywords you should use. I recommend a combination of notary terms and geographic keywords such as: notary public los angeles, or san jose mobile notary. Google adwords just pulled a fast one on me and started advertising my terms in their “Display Network” which cost me an extra $1000 last month. So, login regularly to make sure your costs are not skyrocketing. On a brighter note, if used moderately and effectively, adwords can make your business. 123notary would not have made it without adwords (by the way.)

Join your local chamber of commerce
I’m not sure who queries the chamber of commerce when looking for a notary, but some people might, and it doesn’t hurt to have your name out there.

B2B Networking and Social Events
Going to social events is time consuming, so make sure you actually like being there! Yes, you can make new and potentially valuable contacts, but think of the hours you spent in acquiring them. So go, hand out your card, make a few notary jokes, and have fun. Tell them the joke about how your last client asked if he could sign with invisible ink, and you said, sure, if I can notarize it with my invisible notary seal. Then, tell them the story about how you notarized at an asylum for someone who claimed to be Abraham Lincoln! They will get a laugh out of your stories If you go to social events, you need a repetoire of crazy notary stories that will keep them laughing. Then, they will definitely remember you when they need a notary.

Social Media
Craigslist is the most practical way to advertise or find common services. But, some notaries use Google+, Facebook, Twitter, and others. The problem with social media is that your followers might be in Uganda, and if they need a notary job, it might be a little too far for you. Craigslist on the other hand segments their advertising to your metro, or your part of your metro which makes it very usable.

Websites
Notaries have been creating websites for years. But, hosting is expensive and so is promotion. I don’t recommend a website unless you are going to really invest some time and money to learn to do it right. You can get a lot of mileage out of our website at very little cost if you create a highly optimized profile which is not that hard!

Newsletters for senior communities
Seniors need mobile notaries. You can call hospitals and convalescent homes directly, or let them find you in the yellow pages, or newsletters. Targetting this specific age group is a very smart idea for a mobile notary, since they are not always that mobile themselves.

Web directories
123notary, notaryrotary, notarycafe, and signingagent.com are traditional choices for those who want to do online advertising for their notary work. I also want to note that 123notary has been getting record breaking traffic recently, and we anticipate that this trend will continue!

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December 13, 2024

Proven Strategies to Attract Clients as a Notary

Filed under: Advertising — Tags: — Tom Wilkins @ 12:00 am

Building a solid client base is essential for long-term success as a mobile notary. Whether you serve homeowners needing property documents notarized or business owners requiring regular services, understanding how notaries can attract clients is key to thriving in the competitive notary landscape. This blog explores proven strategies to increase visibility, establish trust, and expand your clientele.

1. Build a Professional Online Presence

  1. Create a User-Friendly Website

A well-designed website is the cornerstone of your online presence. Include essential information such as your services, contact details, service areas, and operating hours. Add a clear call-to-action (CTA) to encourage potential clients to book an appointment.

  1. Leverage Search Engine Optimization (SEO)

Optimize your website content with keywords like “mobile notary services near me” or “how notaries can attract clients.” Use local SEO tactics to ensure your services appear in location-based searches. Register your business on Google My Business for increased visibility in local search results.

2. Network Within Your Community

  1. Attend Business Events

Networking events, chamber of commerce meetings, and real estate gatherings are excellent places to connect with potential clients. Introduce yourself to local business owners, real estate agents, and mortgage brokers who frequently require notary services.

  1. Collaborate with Local Professionals

Partner with attorneys, financial advisors, and estate planners. They often work with homeowners and business owners needing notarization services and can refer clients to you.

3. Offer Outstanding Customer Service

  1. Be Punctual and Professional

Timeliness is crucial, especially for a mobile notary. Arriving on time and prepared builds trust and ensures repeat business.

  1. Provide Convenience

Flexibility and availability are vital to standing out. To make a client’s experience seamless, offer after-hours services or travel to their home or office.

4. Promote Your Services Effectively

  1. Utilize Social Media Platforms

Engage with potential clients on platforms like Facebook, LinkedIn, and Instagram. Share posts about the importance of notarization, your services, and client success stories.

  1. Distribute Flyers and Business Cards

Reach out to local businesses, libraries, and community centers by leaving behind business cards and flyers with details about your mobile notary services.

5. Ask for Referrals and Reviews

  1. Encourage Satisfied Clients to Spread the Word

A satisfied client is one of the best marketing tools. Politely ask clients to refer you to their friends and colleagues or leave a review on your website or Google Business profile.

  1. Create Incentives for Referrals

Offer discounts or small tokens of appreciation for every referral that turns into a booking. This encourages word-of-mouth promotion.

6. Specialize in Niche Services

  1. Target Unique Client Needs

Expand your expertise by offering specialized services such as notarizing loan documents, estate planning, or real estate agreements. Specialization can set you apart from competitors.

  1. Cater to Multilingual Clients

If you are fluent in another language, advertise your ability to assist clients who prefer conducting business in their native tongue.

7. Stay Educated and Certified

  1. Keep Up with Industry Changes

Stay informed about the latest laws and best practices in the notary field. This shows clients that you’re knowledgeable and trustworthy.

  1. Highlight Your Credentials

Prominently display certifications, memberships in professional organizations, and years of experience to reinforce your credibility.

Your Path to Success

Attracting clients as a notary involves a combination of professionalism, visibility, and excellent service. By implementing these proven strategies, you can expand your client base and build a thriving notary business. How notaries can attract clients often depends on their ability to offer convenience, build trust, and stay connected to their community.

For more helpful insights into notary practices, explore this guide on the types of crimes notaries commit. A solid understanding of the dos and don’ts will further enhance your reputation and reliability as a mobile notary.

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