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January 6, 2011

Your jumbled or too short notes section is costing you 50% of your business

Notaries just don’t get it. They think that 123notary is a magic service. All they have to do is pay us some money and they will be rolling in jobs. They also have to follow our advice if they expect to get anywhere. Get reviews on your listing, pass our test, and for God’s sake, fill in your notes section. Below are some common problems with people’s notes sections.

1. Omitted
Many Notaries just don’t get around to filling in their notes or claim that they have nothing to say. Say something for God’s sake. Talk about your radius, professional background, types of documents or loans you are familiar with, or your personal style doing business.

2. Jumbled
Most Notaries write a long paragraph that includes their name, equipment, a few adjectives about how great they are, hours, counties and anything else they can think of. This is a disorganized mess and it means that your brain is a disorganized mess. Clean up your act and divide your notes section into logical paragraphs and keep it easy to read and formatted in an attractive way.

3. Fluff
Most Notaries tell you lots of fluff about themself that any other Notary would claim. Claiming it doesn’t make it true, and those reading your notes are tired of seeing the same old claims thousands of times in a row only to find out that the claims are very rarely true. I am professional, reliable, responsible, accurate, etc. are claims that won’t get you anywhere. Being experienced helps, but reliable counts against you. The most unreliable and unskilled Notaries are the first ones to claim to be reliable — think about that. Notaries that actually have merit talk about specific types of loans they sign, specific Title companies they are on the white glove list for, and specifics about what they do to get your job done. Facts — not fluff please unless you are in the pillow business!

4. TMI
Too much information can also be bad. If you are experienced with two hundred types of documents, it might not be a good idea to list them all. I would not list more than twenty, unless you have a link to your web site where you can list them all. Listing 500 zip codes also creates a mess on your profile and on my site. Please don’t do this. Keep the right amount of information and keep it straight.

5. Misinformation
Some people claim to speak Spanish when in fact they cannot get through a loan in Spanish. If you claim to know a language and put it in the language box, do NOT do so unless you know enough to get through a signing. This will involve understanding a lot of Mortgage and Legal terms which are not always known to the layperson, and you might not know from hanging out with Aunty Consuela who talks to you in Spanish about issues concerning daily life, your kids, your husband, your cooking (and how you added too much salt yesterday,) etc.

6. Omissions of quick & good content
Popular things to add that are typically not added in notes sections include:
Radius — those reading your profile would lose to know your radius.
Last minute assignments — since many are looking for you to jump and run, saying up top that you do last minute is good.
Equipment — Don’t write a novel on this, but some quick pointers on what you have might help.
Languages — Add this
Loan Types — a comprehensive list of loan types helps a lot. Don’t leave any out.

7. Rambling
Going on and on about how you put the client first and how you keep things confidential and you value professionalism to the utmost is using lots of words to say basically nothing. Be informative in what you say, and make sure the reader can put their finger on what you really mean rather than just rambling.

8. Education
You can mention all of the agencies you are certified by or background screened. Any designation is good. The more the merrier.

9. Keep your notes updated regularly
We keep track of how often you update your notes. Many people have had the same information for five years and we don’t like that. Login and brush things up from time to time.

10. Mistakes
Don’t make spelling mistakes as people will refuse to hire you based on that. Title companies assume that if you make a spelling mistake you will also make a mistake with their loan which is a reasonable assumption.

11. Ask for help
We help people with their notes. We make quick commentaries and can tidy things up. We can’t write it for you, but we can rearrange your notes or clean them up.

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You might also like:

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

2014 excerpts from great notes sections
http://blog.123notary.com/?p=13613

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January 3, 2011

If you were hiring a Notary, what would you look for?

Most Notaries are missing the point. They know how good they are or how good they think they are. However, they do not understand the perspective of someone looking for a Notary. A skilled shopper has dealt with thousands of Notaries and can cut through the fluff in your profile faster than you can say backdate. The point is not how good you think you are, but creating the right impression so that pro Title companies think that you are the right type of Notary.

I heave dealt with 40,000 Notaries in my career. I see right through the fluff. The minute someone describes themself as professional or reliable, the only thought that goes through my head is that this person has nothing of value to say, so they substitute baseless adjectives for real information. A Notary who is “all that” would have something of substance to say about themselves. They would describe the types of loans they know how to sign and have something worthwhile about how they do their job.

What I hate most is how Notaries spend three paragraphs telling you how all client information will be held confidential and the integrity of the signing is of utmost importance. This tells me nothing except that you know how to waste space telling me a bunch of fluff. Obviously the information is confidential unless you are an identity thief. But, the identity thief is not going to advertise that they are going to sell your client’s information, are they? So, stick to useful facts.

If I can read three paragraphs of your writing and immediately tell that you are a person with experience and knowledge, I might just call you. The ones who write the fluff will not get called unless they have some certifications from agencies that I have faith in — like my own!

The people who browse 123notary are looking for:

1. Current reviews — not reviews from 2011

2. A well written notes section — not a notes section with lots of fluff and self-aggrandizing adjectives

3. General Facts. Facts about what you know how to do, where you go, who you are a member of, equipment, etc.

4. Well organized information. You might have all the facts, but if they are in a jumble, nobody wants to read that.

5. No mistakes — if you make spelling or grammar mistakes, that is proof to me that you will make mistakes on a signing — and don’t try to talk your way out of that. It is a proven fact!

6. Uniqueness — if you can say something interesting and classy about yourself that others cannot say, that counts for you. People are tired of reading what looks like copied and pasted notes sections that look generic. Most notes sections could be true of thousands of Notaries on any directory. So, by being refreshingly unique in a fun and cool way, you attract others.

7. 123notary.com certification — people who use our site want OUR certification, NOT NNA’s. It doesn’t hurt to have NNA”s, but everyone else has it, so it won’t make you stand out. Only the cream of the crop can pass our test, so it proves yourself.

8. High Placement — high placement isn’t free, and browsers know that. If you put your money where it counts, people will respect how serious and dedicated you are. So, spend some money and get a good spot on 123notary if you take your business seriously.

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You might also like:

Overseas companies hiring Notaries in America
http://blog.123notary.com/?s=hiring

Notary state of the union address
http://blog.123notary.com/?p=16244

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August 9, 2024

Maximizing Earnings: The Most Profitable Loan Signings

Filed under: Signing Tips — Tags: — Tom Wilkins @ 12:00 am

In today’s fast-paced real estate and business environment, loan signings are crucial in helping homeowners and business owners secure the funds they need to achieve their goals. Understanding the most profitable loan signings can significantly impact your financial success. This article will explore the key factors that make certain loan signings more profitable and how to maximize your earnings through these opportunities.

Understanding Loan Signings

Loan signings are formal meetings where borrowers sign the documents necessary to complete a loan transaction. These meetings involve the borrower, the lender, and often a notary public, who verifies the parties’ identities and ensures the documents are signed correctly. The profitability of a loan signing can vary based on several factors, including the loan amount, complexity, and type.

Types of Profitable Loan Signings

  1. Home Purchase Loan Signings
  2. Home purchase loan signings are among the most profitable because they typically involve large sums of money. These transactions often require comprehensive documentation and multiple signings, leading to higher fees for notaries. The complexity of the process, along with the significant investment, makes these signings lucrative opportunities for those involved.
  3. Refinance Loan Signings
  4. Refinancing a home loan can be attractive for homeowners looking to take advantage of lower interest rates or better terms. The demand for refinance loan signings has increased in recent years, and notaries can benefit from the steady stream of business. While these signings may be smaller than home purchase transactions, they often occur more frequently, providing consistent income.
  5. Commercial Loan Signings
  6. Business owners seeking to expand operations or invest in new projects often require commercial loans. These signings can be exceptionally profitable due to the substantial amounts involved. The documentation for commercial loans can be more complex, resulting in higher fees for those facilitating the process.
  7. Reverse Mortgage Loan Signings
  8. Reverse mortgages are specialized loans for homeowners aged 62 and older, allowing them to convert part of their home equity into cash. These signings often involve detailed documentation and explanations, resulting in higher earnings for notaries and professionals.

Strategies for Maximizing Earnings

  1. Specialize in High-Value Transactions
  2. Focusing on high-value transactions such as home purchases and commercial loan signings can significantly increase your earnings. Specializing in these areas may require additional training and expertise, but the potential financial rewards make it worthwhile.
  3. Build Relationships with Lenders and Real Estate Agents
  4. Establishing strong connections with lenders, real estate agents, and title companies can lead to a steady stream of business. Networking within these industries will position you as a trusted professional, ensuring you are called upon for the most profitable loan signings.
  5. Enhance Your Skill Set
  6. Improving your skills and knowledge in the loan signing process will set you apart from the competition. Consider obtaining certifications or attending workshops to stay updated on industry trends and best practices. Additional services, such as using an inkless embosser for document verification, can also enhance your value.
  7. Provide Exceptional Customer Service
  8. Delivering outstanding customer service is key to building a successful loan signing business. Ensuring a smooth and efficient signing process will lead to repeat business and referrals, further increasing profitability.

Challenges to Consider

While the potential for profitability is high in the loan signing business, there are challenges to be aware of. Competition can be fierce, and market fluctuations may impact the demand for certain loan signings. Staying adaptable and continuously seeking ways to improve your services will help you navigate these challenges effectively.

Unlocking the Potential of Profitable Loan Signings

Understanding the dynamics of the most profitable loan signings is essential for homeowners and business owners looking to maximize their earnings. By focusing on high-value transactions, building strong industry relationships, enhancing your skills, and providing exceptional service, you can unlock the full potential of this lucrative field. Whether you’re a homeowner refinancing your property or a business owner seeking capital for growth, the right loan signing opportunities can lead to significant financial success.

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December 2, 2021

The “menu society” might be complicated for Notaries

Filed under: General Stories — admin @ 11:52 am

We live in a menu society. In the old days, life was very predictable. There was one God, one types of sworn statement, namely an Oath. One type of relationships namely marriage between a biological male and a biological woman. And there were two genders.

Now we have multiple genders and you can change your gender identity on a whim and perhaps even have it documented on your driver’s license.

We have multiple Gods. You can believe in The God of Abraham, Krishna, or whomever you want to. I joked that on the new Affirmation and Oath form there is a check box where you choose your entity that you are swearing under. It is kind of like a menu. Ooops, I just heard thunder and lightning — I better not joke about that topic any more.

But, on Notary forms, how would you document a polyamorous relationship? With all of the flexibility we have in society, you still cannot marry more than one person, not even in Utah with all the Mormons. What is the world coming to — or not coming to as the case might be.

What if a man is married to two other men, one woman and a sheep who is non-binary.

Maybe these types of people don’t get loans, but imagine if they did. Anyway, I’m just thinking out loud as usual.

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November 26, 2021

Being a new signing agent vs. wannabe player

Filed under: General Stories — admin @ 9:53 am

It is a sad state of affairs when I make this comparison, but yet there are many parallels.

The new signing agent who is on solid ground studies from the best, passes tests, writes nice notes sections on his/her/their listing, and never misrepresents themselves. There are people like this who come across as very professional even though they have no experience to speak of.

Then there are the phony sounding Notaries who try to hype themselves up. They say words about themselves that make them look like they are — all that, but the way they come across is as an amateur and a phony. It is a shame. I deal with people like this all day and I am tired of it. Keep it real please.

Here is what the new signing agents say and what the wannabe players say.

I have a zero percent error rate
Baby, I got what it takes. I could satisfy you.

But, if I do make a mistake — in that unlikely event, I will fix it right away.
Baby, I’ll love you forever, but if something happens, I know how to deal with it. I’ll figure it out.

I have signed every type of loan
Baby, I’m down with all the flavors, and I’ve had them all. Every description, every type, girl.

But, in real life the ones who claim they have signed every type of loan have only signed every type of loan that THEY have heard of which is very far from the ones on my list. I have 40 financial package types on my list. The ones who said they do all average only about 35% of the loans. But, one of 5000 notaries on the site got almost all of them, so when you say all, there is a sliver of chance you might be telling the truth.

But, why come across as phony when you can be helpful and factual with the information you give to others? Facts impress. People who deal with notaries all day long not only see through the fluff, they are a lot less likely to deal with a fluffer, in fact. Is there such thing as a fluffer?

If you are new, just answer questions, and don’t try to impress people. The minute you try to impress, you blow it. Just be helpful, without trying to help.If someone asks if you are still in business — don’t ask when the job is, and don’t tell them you are on vacation – just say yes or no. Being factual is easy – just stick to the facts. Answer numerical questions with numbers, yes no questions with yesses and no’s, and keep it real. Don’t tell people about your zero percent error rate — nobody believes you and nobody has time for that.

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November 16, 2021

Your photo is worth 1000 words… misspelled words

Filed under: Advertising — admin @ 8:43 am

As I go through the other directories looking for Notaries to add, I notice a correlation between the quality of your photo and the quality of how you do in real life on my site. I cross-reference data on my site to photos on Snapdocs for example. Here is what I noticed.

1. A good photo shows your face clearly. Some mediocre photos show a person far from the camera, and perhaps with other people.

2. A good photo has a good background. If you show a photo of you in your messy house, or in a neighborhood with lots of trees, cars, and buildings, it is disorienting to the person looking at the photo. If you show the wall of an attractive building behind you, or one where the background doesn’t distract from the main point of the photo (you), then that is a good point. Those with professional photos often have a solid color background behind them. Additionally, if you are wearing a dark shirt or have a dark skin tone and have a dark background, you blend into the background. If you wear dark, have a light background. If you wear a white shirt, perhaps a darker background.

3. Some people come across as very beautiful or sexy. That might be nice for a dating app. Remember, you are on Notary apps, and your clients probably don’t want to date you, and probably don’t want to date them — although you never know. After a few drinks the game changes completely. Try to look professional.

4. Try to look like someone who works in a bank or office who handles paperwork. Some of the people on SnapDocs look like lowlifes, or like people who work at the corner store. People who are serious about hiring a Notary want someone who looks like a professional clerical type. You don’t have to look that smart, but you do have to look responsible and conservative. So, if you drink a lot, or do drugs, or are tired, don’t have your photo taken until you can appear sober, alert, well dressed, and presentable.

SUMMARY
Most of the Notaries on Snapdocs and NotaryCafe look like people I wouldn’t hire even if it were to save my own life. Many people look like they have attitude problems, or look unprofessional, or worse. People who don’t eat properly or who take drugs or too much alcohol develop an air of haziness and have a faded appearance. You can spot these types very easily. They look like people who are mentally slow, and who will not get things done correctly or on time — and above all, will not care. If you want to get hired — don’t look like that.

I can sense a lot by tuning into people, and their photos. Some women look like they have anger problems. Others look depressed, terrified, or something else. When you are handling half million dollar loans, you need to look like a methodical clerical type who is pleasant, but not too emotional. Try to fit the part so to speak when you are having your photo taken and in real life.

People with good photos have a one in three chance of being acceptable to 123notary after we are done talking to them and quizzing them. Those with no photo or a mediocre photo are in my experience not worth adding as they are more like a less than 10% chance of worth keeping.

SUGGESTIONS
If you want to do well as a Notary, most sites have the option to post a photo. 123notary does not do this as we focus on information and not a fashion show. However, a photo reveals a lot about your soul and who you are, or at least who you are pretending to be.

1. Investing $100 or more on a professional photo shoot makes sense. Being well rested, wearing professional attire and having someone top notch take 50 photos of you in different poses and backgrounds makes sense. You choose the best ones and work with those. I did this for dating apps and got tons of responses from my top notch photos. The photo worked miracles, although I didn’t meet anyone compatible. But, married life is like a prison I hear, so I am happy that I have my freedom. But, as a Notary, you want clients, not freedom, so get a photo taken by a pro.

2. Spend time having photos taken of you with different professional looking outfits and backgrounds and then compare them. You will do much better with photos if you can pick the best one out of several dozen or several hundred. The average guy just takes some sub-par photo and upload it and then wonder why nobody calls them. Don’t be that guy.

3. Spend some time looking at photos of people who do look like professional clerical types and try to see how they portray themselves. I find that they are not too happy, not sad, not too fashionable, but neatly kept. They dress like they work at an office, but not too fancy usually. They keep their hair neat. Most of all, they look like they get work done in a timely manner.

4. SigningAgent.com has a much higher rate of professional looking people. Whether they are good Notaries or not remains to be seen, but most of the photos look like people I would not have an issue with at a minimum.

5. How you present yourself in general really matters. Having a clear photo where you can see your face easily when it is a thumbnail photo, and with a clear background is key. Most Notaries do not give much relevant information in their notes section. Having reviews from clients about your service is also critical and very few new additions to our site have even one review. Lastly, being certified by 123notary, Notary2Pro and LSS really helps a lot. If you have all the bells and whistles, your phone will probably ring.

But, if you have a bad photo, just remember this:
A mediocre photo is worth 1000 words — misspelled words.

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February 14, 2021

Do you take the $75 signings or save time for the $200 signings?

Filed under: Notary Fees & Pricing — admin @ 3:54 am

In my many years of being in the Notary directory business I have encountered many types of Notaries. Some work for cheap and try to make money with volume. Others try to do a great job for their customers and just do one or two jobs per day for a large sum of money. Then there are people who are clueless who take $40 jobs that are two hours away and end up just complaining only to take more jobs just like that in the future.

Every time you take a job, you are using up your phone time, patience, wear and tear on your car, gas, toner or wear and tear on your printer, paper, and more. Every time you drive somewhere, you should calculate how many minutes it took, how many miles, and whether they were highway or surface road miles. Highway miles put less wear on your car unless it is stop and go by the way. If you do a job for $40, and your total expenses are $15, and you put three hours into the job including phone calls, driving, signing, and dropping the package, you just made less than $12 per hour for your labor.

On the other hand, newer Notaries might have trouble attracting the higher paying jobs. So, if you turn down all of the lower paying work, you might not get any work, or might not have any work on particular days.

So, what do I recommend? You need a complicated pricing strategy. If people book in advance, you might offer them a lower price. That way you can keep your schedule medium booked. For same day orders, you can charge according to how your schedule looks.

Or, you could have a minimum price for signings. You could set your minimum at $90 and then charge extra for printing, long drives, and signings that are 150 pages or longer. For me, I charge based on my time.

Or you could book your first job of the day at a lower price, and then charge more for subsequent jobs. That way you will make money every day, and still have a shot at the big bucks.

Experienced Notaries often reject most jobs and stick to a much higher minimum like $125 or $150. They have the client base to be able to get away with that. If you have signed less than 5000 loans, you probably cannot command such high rates all of the time. You might get high pay on a third or a half of your signings, but not on all.

But, whatever you do, calculate the costs and time invested in each job, and try to figure out what your hourly rate would be for particular jobs before you accept a quote. And if you have signed less than 1000 loans, don’t be too picky because you need to pay your dues and get more experience so that you can become more valuable.

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November 21, 2020

What are dangerous places for a Notary to be?

Filed under: Business Tips — admin @ 8:25 am

Female Notaries think a lot more about safety than males do. But, even big strong guys can get into danger. If someone is crazy, they might attack anyone, even a big strong guy with a military background.

People’s houses at night.
Going to people’s houses sounds scary. But, in real life, if they have been screened for a Mortgage, they do not stand much of a chance of being dangerous, at least in my experience. However, their neighborhood might not be good at night.

On the other hand, going to a house for a single document might be dangerous. You don’t know who these people are, they have not been screened, and you might be going there at night.

Realistically, the danger is more than you will get into a car accident or bitten by a dog than have an incident with a crazy human being. In my twenty years in this industry I have heard of one Notary getting pushed down some stairs. That is out of 60,000 Notaries on hundreds of millions of assignments.

You might be okay at the house but run into gangs at the local gas station – it happened to me, and we covered it. I know a thing or two because I’ve seen a thing or two.

You might be at a tenement building and some rowdy intoxicated people might be outside. I have heard of this happening once in The Bronx. You could also get harassed by hoodlums on your way back to your car. It might be time to have the appointment at a Starbucks in a better neighborhood. But, it’s up to you.

Nursing homes
If you notarize at nursing homes, your chance of ending up in court is high. That is another type of danger.

Cafes
Some Notaries might notarize at a cafe late at night. Our local taco place is notorious for having crazy people, arguments, and police. The problem is that the police don’t seem to be there at the same time as the crazy people. Just because you are at a “safe” neutral location doesn’t mean a meth addict won’t walk in and start trouble. Being afraid of your clients is a legitimate fear, but the real danger is more likely from a drug addict, bad driver, or inclement weather.

Jails
Many Notaries are afraid to notarize at a jail. That is the safest place to notarize because the bad guys are on the OTHER side of the bars and there is tight security and check points.

The Street
If you notarize on your trunk on the street, you could get hit by a car. I had to park illegally and made the signer come out to sign on my trunk. They complained. I said that this is the only way I could do it otherwise I would have to leave as there was no place to park.

General Tips
It is generally a good idea to be aware of high risk individuals. Those who seem intoxicated or who are acting unusually. People might seem agitated, angry, or afraid for example. Additionally, people might get upset if you refuse to do an illegal notarization and that could trigger a situation. Other people might get upset that their rate is higher than expected. You need to know what to say and how to handle these types of situations. Personally, I have been to about 6000 total signings two thirds of which were loans. I have never been in a dangerous situation. The only disconcerting situations I have had involved animals and gang bangers who were “around” when I went to bad areas to do signings. But, these dogs and gangsters didn’t actually actively do anything to threaten me — I just felt threatened by their presence. Maybe I am worried about nothing. Maybe I overreact to certain things because I am not from that type of neighborhood and because I don’t like dogs.

As a rule, use your senses, and if you feel something is not right, step out. Also, make sure you know your escape route, because there is a small possibility you might need to use it.

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August 4, 2018

Snapdocs – their profiles are getting more impressive, but …

Filed under: Signing Company Gossip — Tags: — admin @ 12:41 am

I have noticed over the last two years that the profiles of Snapdocs members have been getting more impressive. You see Notaries with more experience, a better repertoire of loans under their belt, and better looking photos of Notaries as well. If I didn’t know any better, I would think that those Notaries were the top of the line. However, I keep test scores of Notaries and have learned that the Notaries who look good on Snapdocs don’t necessarily actually know anything about how to be a notary or signing agent. They merely look good and probably respond to texts really fast.

The equation here is speed versus knowledge. It is hard to get both in one Notary. Notaries who have experience and a wide variety of jobs under their belt have experience that is worth noting. However, book knowledge versus experience rarely seem to add up. I have quizzed those who have no experience who studied and they can sometimes score a high grade on my quiz while those with twenty years of experience can fail.

The moral of the story is that in the Notary industry, it is hard to find a single Notary with purely positive attributes. Here are the attributes I consider important.

1. Getting back to people (an attribute of communication)
No matter how smart or experienced you are, if you don’t return phone calls or emails, you are basically worthless. Snapdocs capitalizes on this and in essence requires responsiveness to survive on their platform.

2. Attitude
If you are the best Notary in the world, but talk back to people and are generally rude, you will ruin everyone’s day.

3. Speed
Snapdocs seems to capitalize on this virtue quite effectively. If you get back to people fast, it is easier to work with you, even if you are not the best notary.

4. Knowledge
A well studied Notary is a lot less likely to make mistakes than one who is just winging it. This quality is more of a 123notary attribute.

5. Experience
Having experience on the street looks impressive on your resume and profile. It means you are less likely to make certain types of mistakes because you would have been put through the meat grinder many times already if you were making those mistakes. However, there are knowledge related mistakes that the most experienced Notaries make daily without even knowing it because most of them refuse to read notary manuals or study up!

6. Quality of Interaction
Some Notaries do not know how to have a professional phone call. If you read our articles on professionalism and etiquette you can see the details.

7. Maintaining a profile
Sometimes the best Notaries in the world write the worst notes sections and do not maintain their profiles.

Summary
To sum it up, Snapdocs is very good at point 1 and 3 which are at the top of my list. However, they are lacking in most other points. The reason for this is that the type of clients who use Snapdocs do not want to invest in knowledgeable Notaries as it is too expensive. After you pay Snapdocs their hefty fee and pay the Notary their low-ball fee, you will want a profit if you are a signing company.

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You might also like:

Snapdocs – when the texts stop
http://blog.123notary.com/?p=21163

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

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March 20, 2018

Notary Marketing 102 — The Top of Your Notes

Filed under: Loan Signing 101 — admin @ 7:51 am

Return to the Notary Marketing 102 Notes Tutorial

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1. TOP — Selling Points & Experience
A good notes section should start out by mentioning some quick points about why someone would want to hire you. Here are some points that do well in the top section:

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Number of Loans Signed – Most Notaries hide behind their years of experience. But, the Title companies want to know how many loans first as years is not a definitive metric of how much actual experience you have. What if you signed ten loans per year for ten years, that is only 100 loans. If you have thirty or more years of experience, list it in a format such as: Notary since 1985.

Jail & Hospital Signings — Many people need service in unusual places, so if you are specializing in jails and hospitals, you should mention this at the top of your notes.

100 Mile Radius — In remote areas, people need service far from where you live. If you offer this service with a smile, you will attract a lot more business.

eSignings — Listing unusual services makes you look highly skilled, and will attract specific types of work.

Hours — If you are a 24/7 Notary or a night owl, let the world know this first, because a lot of people need help at night and the other Notaries probably don’t want to be bothered.

Languages — Spanish and Vietnamese are the most demanded languages. But, if you speak another language, put that up top so people will know right away. If you speak Spanish, it is better to claim to be “bilingual” as it carries positive cultural connotations.

Specific Experience — Mention specific types of financial packages or documents that you are accustomed to signing. If a client has that exact package they might be more likely to call you first.

Catchy Phrase — Sometimes a catchy phrase about yourself, your business or service can win the game. Often it is a one-liner that is artfully phrased and catches people’s attention. Don’t bore them with fluff, dazzle them with class!

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LINK: Buzzwords to avoid in your notes section
http://blog.123notary.com/?p=19054

LINK: What NOT to put at the top of your notes section
http://blog.123notary.com/?p=19056

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Examples:

EFFECTIVE
24/7 service; 8500 loans signed; last minute signings; Bilingual; Experienced with Modifications, eSignings, REO, Time Shares, Refinances, VA, FHA, 1sts, 2nds, and Helocs.

Commentary
The effective top of your notes section stresses time of availability, level of experience you can really put your finger on (# of loans is a better analytic than years because the reader could assume that you did very few loans per year for ten years which is not impressive.) “Last minute signings” is a great phrase because many notaries do not like to be bothered at the last minute. Unusual types of financial packages are also good to list and this section lists ten types of packages. I would stop at twelve types of packages per paragraph to avoid overload.

HORRIBLE
I have been a notary for twelve years and know my way around the business. I am responsible and know everything I need to know. NNA certified.

Commentary
The horrible top of your notes section commentary lists years which is bad because you don’t know what quantity of actual work was done per year. There is some bragging and self-promotion which I called “inexpensively bought credibility” which carries no weight because it is self-verified credibility. Then there is the NNA certification which is not a selling feature as almost all Notaries on 123notary are NNA Certified. You have to mention what makes you different and better, rather than what makes you average.

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