Return to Notary Marketing 102 Contents
.
Part of marketing is the act of actively promoting yourself. But, a lot of marketing is about doing a good job and communicating well.
To get hired to do Notary work, you need not only to know what you are doing, but you need to communicate clearly as well. Here are some major issues with phone etiquette.
.
DURING THE INITIAL CALL
.
1. Introduce yourself
Introduce yourself properly by phone when you answer the initial call to hire you. “This is June of June’s Notary Service” is a lot better than, “Hullo?”
2. Answer questions the way they were asked.
If someone asks what your hours are, tell them your beginning and ending times. Don’t say it depends and don’t be vague. Give them a clear picture of your availability without making them ask again. If someone asks how many loans you have signed, don’t give them a summary of your professional background, just give them a quick number. If someone asks if you are still in business, don’t tell them you are eating dinner or on vacation, just tell them that you are still in business. Just answer the question.
3. No background noise
Screaming children, televisions, or people talking in the background sound unprofessional. You need to turn the TV off, go into the next room where there is no noise, and apologize if there is any noise. That is called being professional.
4. Don’t scramble information
Asking people to repeat endlessly is horrible. If your phone is horrible, get a new one rather than accusing the other person of breaking up. If someone asks if you can do a notary for two signers on three documents, don’t repeat it back to them as, “Okay, three signers on how many documents?” That is called scrambling information and sounds ignorant.
5. Don’t brag
Notary Signing Agents have the desire to overprove themselves. The secret is to make a good impression by being helpful and not shoving your credentials down someone’s throat. It also makes a good impression to ask a few relevant questions about the type of signing or document. Asking a few pertinent questions looks professional.
6. Act calm
Acting calm and helpful is a lot better than acting anxious and overly helpful or overly unhelpful. People get put off by desperate or unfriendly behavior.
.
CONFIRMING THE SIGNING & AT THE SIGNING
.
7. Call to confirm the signing
Go over all pertinent points. Make sure the ID proves the name on the documents and that all the signers will be there. You should also verify that there is a clean table to sign on. You should go over how long the signing should take, if there is anything going back to the document custodian and if they have used morphine or Jack Daniels within several hours of the signing. Nothing beats a sober signer or a well organized Notary Public.
8. Introduce yourself at the door
It is good to mention that you are Joe the signing agent and that it is your job to facilitate the signing. Mention that they can address all of your questions to you, but that you cannot answer specific questions about their loan, but only general questions about loan documents and Notary procedure.
9. Small talk is good
People like a friendly Notary who can talk about small talk. But, avoid any topics that could be controversial such as gender issues, sex, guns, and how born again Christians should have a second birth certificate for when they were born the second time.
10. Don’t discuss guns and religion
Unless you are notarizing the Obamas, don’t bring up Joe the plumber, or religion. But, if you are notarizing the head of the NRA then you might reconsider guns. If you ask him to shoot you an email, don’t be surprised if he asks what you want him to shoot it with! Yee-haw!!!
11. Don’t park in the driveway
The driveway is for the residents to park in, not you. You are their humble servant who parks on the street (sorry.)
.
OTHER
.
12. Dress for success. Business casual is great. People get complaints more for dressing poorly than for being a horrible Notary. So, go to Men’s Wearhouse first, and then buy that Notary course you were thinking of. And remember — it’s not what you know — it’s how you look! Notaries who show up in shorts and flip-flops get some serious complaints and even a bad review on their profile. In short, don’t dress like me.
13. Carry loose Acknowledgment, Jurat and other certificates in your Notary Carry All Bag that you purchased from the NNA. Carry a thumbprinter, wipes, and pens with you. Nothing is worse than a Notary that doesn’t have pens except one who wears flip-flops. Having good professional equipment makes you look like you know what you are doing even more than actually knowing what you are doing.
14. Arrive on time
Nothing is worse than a late notary other than one who wears flip-flops.
15. Follow up punctually
If you have to get the Fedex back, do so immediately. Do not wait to drop a package unless you are waiting for a call back. If you wait 90 minutes or more for a callback, consider that title needs their docs back and it might make sense to just drop it. That is a judgment call, so think carefully about it. If you get emails, answer them asap.
You have to be available after signings for up to the rescission date and sometimes later. If you become unreachable after the signing, you will get very serious complaints. The worst complaints we get about notaries are that they were rude, or unresponsive after they had completed work.
16. Don’t be rude
If someone is rude to you, don’t reciprocate. Your reputation is on the line. You can get penalized for being rude even if the other person deserves it. So, watch yourself!
.
Please Also Read:
Best marketing resources for Notaries. This entry goes over active vs. passive marketing in detail
http://blog.123notary.com/?p=16322
Notary etiquette from Athiest to Zombie
http://blog.123notary.com/?p=13718
Long term marketing plans
http://blog.123notary.com/?p=15793
.
>
10 ways to “deal” with SnapDocs
A guide to high survival in a low-ball world.
These days, so many Notaries are complaining more and more about SnapDocs. In fact, the drama is so intense, that posts about SnapDocs are the most popular articles on our blog these days. SnapDocs is not bad, they just have a system which you haven’t mastered yet, Grasshopper! SnapDocs caters to companies who care about price, but don’t care about experience. Those who want top-notch seasoned Notaries come to 123notary as we focus on having the highest caliber of Notaries at the top of the list. So, read this and you’ll learn the secrets of high survival in a low-ball world.
(1) CALCULATE TIME
Calculate how many minutes you’ll need to fulfill the request.
Some Notaries complain if the fee is too low without looking at the time involved. $40 is not bad if the job is within ten minutes and there are no fax backs and very few pages. For a ten page signing ten minutes away, you might be there and back again in less than an hour. How many people do you know who complain about making $40 per hour? Read the text and see where the address is and how many pages are involved.
Regardless of the specifications, calculate how much time you need to:
Print, Drive, Call, Sign, Fax, and Fedex.
(2) BACKGROUND CHECK
Background Check the reliability of the company making the assignment
Tired of screwball signing companies? Low-balling is not the worst thing. Not getting paid, or being held hostage for three hours waiting for edocuments while your other clients are waiting is. You can background check companies on www.123notary.com/s using your iphone. I just updated the “votes” on all of the signing companies on our list in May 2016.
(3) MAKE COUNTER OFFERS
If you get a job from SnapDocs that comes as a text, you’ll be alerted to the location, number of fax backs and other basics about the job. You can use that information to calculate the amount of time needed to fulfill the order. Based on the time involved, you can decide how much to charge. If you have a base rate for your time (make it more expensive during the last week of the month) then you’ll know exactly what to charge. You might discount your fees a little for SnapDocs clients as they clearly don’t want to pay much.
If you get an offer for $50 to do a Refinance for two signers with twenty pages of fax backs, you can make a counter offer of $85. Some Notaries bid $125 and never get called back. You have to price your bid within the market otherwise you might as well just not use SnapDocs at all.
If you bill your time at $30 per hour and a job will require 54 minutes, ask for $27. Or if you’ll need two hours, then ask for $60. This is a very reasonable way of quoting rates that is fair to you as well as the client.
(4) NEWBIES — GAIN EXPERIENCE!!!
If you are new in the Notary business, I advise not being too picky about what people pay, providing they pay within 45 days. You need to get at least 1500 loans under your belt to be taken seriously by the big guys such as prominent title companies. You should pass the 123notary & NNA certification test if you want to be taken seriously as well. If you want to get experience in a hurry, SnapDocs is one way to do it. You’ll get tons of jobs, and all you have to do is drive, fax, and sign. You might not get paid that much, but experience is worth its weight in gold, so consider that your payoff.
Our list of signing companies that hire new signers is another way for newbies to get started.
http://blog.123notary.com/?p=7059
(5) FILL IN YOUR EMPTY TIME
If your other customers book in advance, and your daily schedule has some holes, SnapDocs might be the perfect way to fill in those unused hours. Although you might not get paid that much, at least you will have something to do so you (and your printer) won’t get bored. If you make $200 a day average doing signings for your regulars and you can pick up another $60 from SnapDocs, that is not a bad daily average.
(6) WIN OVER NEW CLIENTS
What a new client will pay you is different from someone who knows and trusts you. Once you build up trust with a client over the course of a few jobs, or a few months, you might be able to charge more. If they have a written track record about your service and know that you won’t screw up, they might pay you $20 more than they would pay another guy even though they are low-balling. So, you can use SnapDocs to meet new clients, and then once you have them hooked, jack your rates up a bit — but, not too much of a bit as you are still dealing with low-ballers.
(7) THE FIRST 3 WEEKS OF THE MONTH
Business is normally sluggish during the 3rd to the 22nd. So, that might be a great time to augment your business by using SnapDocs! You might need to save time during the end of the month for your regulars, but when things are slow, you should be willing to work at a somewhat lower rate.
(8) LOOK FOR CLOSE JOBS
Working for cheap is not that bad if you can find close jobs. If you get twenty texts per day from SnapDocs, and one or two is really close, you can try to nab those close ones and make some fast money. The key is having something to do during the other seven hours of your work day. If you make $60 for a signing ten minutes away, you might be making $50 per hour when all is said, done, and faxed.
(9) GET PAID UP FRONT
Ken is on our forum all the time offering some old school common sense to our Notaries. The message is — you are not a bank, why do you offer credit to strangers with no collateral? You don’t know if or when those signing companies will pay you. So, why not get $85 up front via Paypal? If they really need you they will pay you!
(10) THE CARMEN METHOD — ABSTINENCE
Carmen thinks that Notaries just shouldn’t use SnapDocs as the fees offered are too low. You can use abstinance as a way of dealing with this situation. Seasoned signers will never get paid what they are worth on SnapDocs, your experience is just not valued enough. With all of the faxing back, they can double check a newbies work and get accurate work at half the price by micromanaging. So, if you are “all that,” then get Elite Certified by 123notary and stick with us as you’ll get paid more from leads from our site — and forget about the cattle callers!
A final note from Jeremy — “Why am I promoting my competitor?”
.
You might also like:
May best signing company gossip
http://blog.123notary.com/?p=15417
My interpretation of how the Notary industry went South
http://blog.123notary.com/?p=16500
List of New Signing Companies Feed
http://blog.123notary.com/?cat=419
.