I took a look at the stats of Snapdocs, NotaryRotary, and 123notary over the last few months. Here is what I noticed.
1. Snapdocs got increasing amounts of traffic during 2016 while 123notary & NotaryRotary lost traffic. My stats indicate that this December I got about 17% less visits to 123notary than last December for example. Alexa.com showed a huge increase in site rank in Snapdocs while showing a small decline in 123notary’s and NotaryRotary’s site rank which is based on overall traffic.
2. In September 2016, based on similarweb.com 123notary experienced a huge surge in traffic while Snapdocs & NotaryRotary experienced a huge decline. My Google Analytics showed a surge in traffic on 123notary, but in August, not September. So, perhaps similarweb.com is a little bit off (or completely off) in its reporting.
My personal stats show that 123notary lost 8% of traffic in 2016 as a whole compared to 2015 as a whole. Part of that is due to Snapdocs. But, Snapdocs traffic grew a lot over 2016 which means that we lost more during the last few months of the year. According to one stats site, Snapdocs traffic was double what 123notary’s was. However, their traffic is low-ball where 123notary gets a lot more high quality traffic.
On the other hand, Alexa.com shows that 123notary’s rank is roughly equal to Snapdocs. So, which source of information is the most reliable? In my experience Google Analytics is the most reliable and detailed source of web stats information. Unfofortunately, I do not have Google analytics on my competitors’ stats.
New Profiles
I’m trying to make sense of what is happening, but it is so complicated. 123notary added several hundred new profiles in August which could have lead to a rise in stats for us in September. But, our stats show that our spike was in August, not September which leads me to feel that there is a lag in the reporting on the other stats site
Social Media
Our social media took a huge dive in clicks starting around August and our Facebook performance affects our general web traffic.
What to do?
I am looking at this information completely baffled. I work hard every day to ensure the best quality search experience on 123notary. We get traffic that pays notaries well on 123notary. But, the total clicks matter to me as well, and clicks are far down. Do I add more profiles? Do I do more on social media? Do I create a better mobile site experience? Should we try to get more reviews? Or should I emphasize different information than I do now? I think the answer is all of the above!
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You might also like:
See our string on Snapdocs posts
http://blog.123notary.com/?tag=snapdocs
Which directories get the high paying signings?
http://blog.123notary.com/?p=19201
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I felt like I was being used (Snapdocs assignment)
Another Notary worked for Snapdocs and had an emotional reaction after the fact. She got one of those low-ball assignments, took it, and then complained she felt like she was being used. If you don’t like working for below market rates, nobody is putting a gun to your head! This new signer was concerned about wear and tear on her car, ink, paper, gas, etc. The bottom line here is that anyone who uses you is using you no matter the price. You sell your services for money. The question is, do you know the value of your time and do you know the itemization of your expenses for various types of jobs?
There is no set value on your time, so you have to create your own value. If you don’t know your value, how will you accept or reject jobs. For newbies, the value of getting work under your belt is much more than the value of your dignity. An inexperienced Notary in my book is not worth much. If you have less than 1000 signings and no certifications, I personally wouldn’t use you for anything. If you have 5000 signings and three certifications, then you become valuable as long as you have a good track record.
SIGNING CO: Would you do this modification for $100?
NOTARY: I will not – I have morals
SIGNING CO: How about $1,000,000?
NOTARY: Well, okay…
SIGNING CO: How about $150
NOTARY: What kind of Notary do you think I am?
SIGNING CO: We’ve already determined that, we’re just haggling over the price.
You might also like:
Do you compare yourself with others on the 123notary search results
http://blog.123notary.com/?p=18882
What is a high spot on 123notary worth?
http://blog.123notary.com/?p=16720
The state of Notary advertising in 2016
http://blog.123notary.com/?p=16738