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November 18, 2013

10 quick changes to your notes that double your calls!

I have been poking around and seeing how the newer listings are performing. Basically, it is bizarre. Some are getting clicks up the yazoo, while others get one click per week. So, I decided to take a closer look and see what is going on.

Obviously, notaries with reviews get tons more work simply because they have credibility from 3rd parties. But, brand new listings don’t have any reviews, so the only thing that makes them different is their NOTES section. So, what did I notice? Many notaries refuse to write a notes section, so I have to make something up for them. I write stuff like: I am reliable, motivated, and personable. These wishy-washy adjectives mean nothing to me, but I wonder what they mean to the browsers on our site. The answer is that they mean something alright! Worse! The ones with nonsense claims using a string of adjectives and commas are getting next to no clicks! So, what works and what doesn’t. The good, the bad and the ugly.

(1) Adjectives: BAD
Example: Reliable, personable, friendly, accurate, detail oriented

Result: Will get you far below average clicks just because you are saying nothing about yourself that sounds REAL to the reader.

(2) Years of experience: So-So
The number doesn’t reflect what you have actually done. Having many years of experience doesn’t count against you, but it also doesn’t count for you.

(3) NNA certification: So-So
Result: Generally, those who claim to be NNA certified do no better than the average notary. If you average it out, those who claim to be NNA certified do oh so slightly better than the average notes section of other newbies. BTW, 90% of notaries on 123notary are NNA certified, so by claiming it on your profile you might as well say, “I am no different than 90% of the other notaries on this site”

(4) Real Estate Agent: So-So
To me this is a waste of space. Those with Real Estate backgrounds fail to realize that despite their self-promoting claims, they really don’t understand the loan documents at all unless they have really studied for at least five hours from a loan signing course. It is not a selling feature because people want to hire you as a notary, and not to sell their house!

(5) Languages: Good
I encourage people to list their language first, before stating anything else. Fluent Spanish; Conversational Cambodian; Some Portuguese. In your notes section you can say how well you speak the language, but NOT in the language field which only accepts the name of the language. Those who put their language skills up front got more clicks, but nothing earthshaking.

(6) Radiuses: Very good
Example: 100 mile radius; or; Travel above 20 miles is charged an extra fee.
The notaries who listed how far they went in a clear and non-verbose way did better on clicks. EVEN if you have restrictions about how far you will go for a charge, the fact that you will go far away means a lot to the readers.

(7) Terms and Conditions: Good
Even if you have extra fees, or large charges, people like getting the facts. They are reading your profile for facts, not fluff.

(8) # of loans: Good
The number of years you have been in business says very little. But, the number of loans says a lot more. If you have done 1000 loans, you might still be ignorant of a lot of what you need to know, but at least you can measure your experience.

(9) Last minute signings: Good
Notaries who do last minute signings got more clicks. Nothing amazing, but they got a lot more jobs as well. Clicks and jobs are not proportional. When it comes down to getting a job assigned, you need someone who will jump when you say jump.

(10) Minimums: Good
Minimums are constrictive, but show that you are professional and mean serious business. We found only three examples of people with minimums. One did a lot better than average while the other two did average. It doesn’t seem to hurt to have a minimum.

Tweets:
(1) Notaries with reviews get tons more work simply because they have credibility from 3rd parties.

(2) Make your notes sound real and believable and you’ll get more clicks. That’s a fact. P.S. – They’re reading your profile for facts, not fluff.

(3) Listing your language skills can help get more clicks.

(4) Clearly stating how far you’ll travel is very good for your business

(5) The number of years you’ve been in business isn’t as important as the number of loans.

You might also like:

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

2014 Excerpts from great notes sections
http://blog.123notary.com/?p=13613

How many financial packages do you mention in your notes?
http://blog.123notary.com/?p=19997

Clarifying vague claims in your notes section
http://blog.123notary.com/?p=4675

Notary Marketing 102 – your notes section
http://blog.123notary.com/?p=19788

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September 7, 2011

What goes WHERE in your notes?

We have close to 7000 notaries, and most of them have written a notes section.  I am always stressing that the length and quality of the notes section strongly effects how many calls you will get.  I recommend a few paragraphs of notes. Browsers want to compare notaries and read through many different profiles before choosing who they will call first. If you leave your notes blank, or only have a few choppy sounding lines of text, I assure you that you will get left behind.    But, there is more.  Experience is very important and should go on top.

What goes at the top?
The first sentence or two of your notes is visable on the search results, and strongly influences readers.  Their decision to click, or not to click is heavily based on the first two lines of notes you wrote, and whether or not you offer 24 hour service, or are certified by 123notary.com.  It’s that important!  If you have reviews will strongly effect how many clicks you get too!  People write about many things in their notes sections. They write about their equipment, their coverage areas, types of loans they are familiar with, and experience.  They might also write about professional memberships, jobs they did before they became a notary, and anything else they think will impress or move a potential client.  If you look at all of these various types of information, there is one that triggers a reaction in the reader most, and that is what separates you from the pack: experience.

Put your experience at the top
If you have a lot of experience, that is the single most important trait that a client looks for.  If you are on the white glove list for some well known large company, that makes a huge impression.  If some other notary covers twenty counties and has some great equipment, that means something, but it doesn’t make up for lost experience.  Any fool can purchase expensive equipment, but how many fools have signed 15,000 loans with a 99.9% error free track record?  Any nitwit can sign a Reverse Mortgage (this is valuable experience by the way), but how many nitwits are on the approved list for some major American Title agency and have 20 years of experience? All pertinent information has a value, but there is a hierarchy to which information is the most valuable, and you need to put the most critical selling information (experience) on the top of the list.

What comes next?  Credentials & memberships
3rd party credibility is key to getting work.  If you say you are good and write well, that counts for more than nothing, but not that much more than nothing. If someone else says you are good, that counts more.  People who are already certified by another agency claim that they don’t “need” 123notary certification, however, to get the credibility of the green certification icon you actually DO “need” our certification.  That is 3rd party credibility from an agency who has been very serious about the notary business for 11 years and has 6500 clients.  Having testimonials is another form of 3rd party credibility.  So, writing about your professional memberships and credentials means a lot, and that comes right after experience.

Coverage Areas
Coverage areas comes third ideally. You can write about where you service, and which areas cost extra.

Specialties is fourth
If you want to put specialties as 3rd instead of 4th, it would be about the same.  Telling the world what types of loans you are familiar with is very important.  If you have a long list of impressive types of loans, you might put it higher on the list just to make an impression. If your specialties are very run of the mill doing refinances and reverse mortgages, etc., then put it third or fourth on the list.

Equipment & Insurance
Equipment can really make a difference and set you apart from the rest of the locals.  However, it is not quite as important as the other things I mentioned unless you have a very impressive mobile office which makes you one in a thousand.  If you have slightly above average equipment, you can mention it at the bottom just to be thorough.  E&O insurance can be put in the equipment section.  If you have a million dollars of E&O, then maybe put it in the first line to knock people’s flip flops off.  If you have been background screened or listed with the BBB, that could go here too.

Other information
If you want to talk about identification, legal considerations, or your unwillingness to give legal advice, put it here.  Parting notes should come here at the bottom as well.  I usually discourage discussing details of your rate structure, but that would be good at the bottom as well.

Here are some interesting things people put in their notes that stood out.

Keep in mind that some of the individuals offering these services are attorneys.

Adoptions; Probate; Preparation of Wills; Trusts;  Movie set notarizations; Constructions loans; Foreclosures; Medical power of attorney.;  Car title Affidavits; Durable powers of attorney;  Time-Share docuements; Rental Property Agreements; e-signings; Inspections; Debt Consolidation;  Courthouses; prisons; hospitals; Balloon mortgages.

You might also like:

Notary Marketing 102 – Your Notes Section
http://blog.123notary.com/?p=19788

How to write a notes section if you have no experience
http://blog.123notary.com/?p=4173

Excerpts from great notes sections
http://blog.123notary.com/?p=1043

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December 31, 2021

The future of Notary work

Filed under: Marketing Articles — admin @ 8:03 am

The way the world looks, the way things are going, it looks very bleak, but not for notarizing those who are owing (borrowers).

I looked into my crystal ball, and it was revealed to me. And no, I didn’t get the cheap kind at crystal balls for less. I saw a world of chaos, turmoil, crime, strife. Perhaps inflation would go way up, and interest rates too. People would be dying in mass from the long term side effects of the vaccine that was supposed to keep us “safe”. Where is your safety now Fred said looking down at his demised wife Sylvia lying in her grave three years after taking one of the vaccines. Did the FDA approve it? Was it tested in the long run? No, because there was no time. We had to administer it to as many young and middle aged people as possible who had a one in ten thousand or less chance of dying from Covid, and that was to keep them “safe.” They were more in danger of dying from being struck by lightning or being molested by a variety of politicians in NY or NJ whose names we won’t mention. But, I digress.

Then, it seems that God is upset with the world and upset with America. He has retracted his blessings. But, what does that mean for the Notaries of America? Is that good or bad for us they ask? Here is my thought.

Between disasters, war, vaccine related deaths, and economic chaos, there will be more people buying and selling properties. Notaries these days do lots of “buyers” and “sellers.” Foreclosures often require a notary too. Refinancing tends to be higher when interest rates are low, but in this crazy reality we are entering, people might get refinances if interest rates go up in anticipation that they would go up much more.

I don’t know exactly what the future holds for us other than WW3, Armageddon, The Messiah, and hopefully a store near me that sells powdered Mexican style pequin pepper (goes great in stir fries). But, I see that Notary work will be busy probably for the next ten years or more.

I believe that the angels got me into this business partly because they knew it suited me. And partly because in 2000 when they got me into this, they saw the shutdowns and quarantines coming and wanted me to have a job I could do from home so I would be economically stable. Well, I am feeling very fortunate and grateful for the good graces of these higher beings who saved my rear that time and many other times.

My only advice to you Notaries out there is:
Get more reviews
Get a catchy business name and register it.
Become an expert at writing a compelling notes section
Stay close (or closer) to God, so when he destroys the planet he’ll consider saving you as an individual even if he sacks your community (no joke).
And try the Thai green curry on Wilshire — it’s really excellent; just the right amount of spice.

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December 22, 2021

Will there ever be another Carmen?

Filed under: General Stories — admin @ 11:09 am

We all grieve our loss of Carmen. But, she is resting in the brighter world. I am getting old and ready to do some resting too, but there is much to be done — as they say in the movies.

But, will there ever be another Carmen? Nobody will ever be like her. But, perhaps there will be someone who will do her work. I get so far behind on emails and phone calls, renewals and more. It is hard to keep up.

I wanted to spend 2021 doing quality control, and I brushed up 1000’s of people’s notes sections and quizzed thousands as well. It took forever, but I did a good job refining my procedures and getting my listings straightened out. There are just so many of them.

I need to be at peace with myself and done with whatever projects I am working on to have time to incubate someone else to help me with my work.

I met several people who sounded promising who wanted to help me work. But, I never followed through. Most of them quit the notary industry after a year anyway. Do I want to work with a quitter? Carmen lasted 17 years and has the emotional scars to prove it. I want someone who will last.

But, the other day a nice lady from Florida called me. She said she wanted to work for me. She wasn’t at all like Carmen, but she was charismatic, great with people, had a customer service background, and was black. I was thinking — will she be the next Carmen? I started having that feeling. You know that feeling when you meet that person and you wonder — is she the one?

I had that feeling when I looked under the sofa and found true love. I said hello and she said “meao.” We became instant lifelong friends and I have the claw marks to prove it. Every time I look under that sofa, many years after Mrs. Meao’s demise, I wonder — will I find true love again under a sofa? Of all the unlikely places. But, I don’t think I will find a new and perfect assistant under a sofa. But, perhaps from a referral or unexpected phone call.

An old contact from 2005 or 2008 surfaced with me. She referred someone to me and that person mentioned her name. Nicole Mickel. She was in the settlement industry and then moved to Real Estate and sells houses in Florida to people moving down from New York. Quite a business. I forgot her exact name, I knew it had an N and an M in it. So, I asked for the contact information for Nicole’s number and called her. She was her charismatic old self. She gave me great hiring advice. She taught me how to hire based on personality type and how to decipher what a person’s personality type is. Mrs. Meao’s personality type was that she liked to snooze and claw people, but I don’t know how this applies to humans.

In any case I feel more emotionally ready to deal with this. When Carmen died, I knew she was sick and I knew she was slowing down. I thought she still had a few more years. Her death was not only traumatic, but just left me there high and dry and emotionally unready.

I think when people die, they should give their friends, family and contacts two years notice. I am slow dealing with stuff.

In any case, to sum it up, I am getting more ready to find a replacement. I will be strategic and try to find a great personality who is disciplined about this type of work and good with people. No promises. whomever it is will not have the technical saavy of Carmen, but might be very helpful and have a great personality. Keep your paws crossed… or fingers.

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December 18, 2021

Thinking of upgrading on 123notary? Read this first

Filed under: Advertising — admin @ 12:19 pm

I make my living selling high placed listings and upgrades. Yet I talk people out of it half the time. But, why? People who do well with high placed listings have complete looking listings.

Being high on the list raises the quantity of people who see your listing

Having a quality listing raises the batting average of how many people who see your listing actually call you.

If your listing is high quality and on the bottom, you get work, but not much. But, if you raise that high quality listing up the list, it will get more work.

A low quality listing with no notes, or stripped down notes, no reviews, no 123notary certification, and not much else will not do well high or low. This is why I discourage people brand new from upgrading.

Yes, join 123notary. Get a regular or preferential listing to start with. But, then work on your notes section. Put lots of useful information, not fluff. Get reviews, and pass our test. If you mention you are certified or approved by other agencies that helps too. If you have all of the bells and whistles on your listing, then your upgrade will be cost effective. That way I make my money for something that benefits you. I don’t want to take more than $120 of your money unless I am sure that what you are buying is right for you.

I call it — reverse sales. Untalking someone into a sale or talking them out of a sale. But, if you are right for the spot, then I will put that expensive top spot on the list of options that I recommend. This is how I do it.

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December 12, 2021

Many Notaries on 123notary get out of state title companies

Filed under: Marketing Articles — admin @ 12:00 pm

I keep hearing that the type of business people get on 123notary is better than on any other directory. I work hard to keep 123notary good. I do this by quizzing people, and helping people with their notes section. I weed out listings with dysfunctional phone numbers and those who are not responsive too. All of this is the basic nuts and bolts of quality control.

But, I have heard from several Notaries that they get a lot of out of state work from 123notary.com, and mostly from title companies. This is great news. My hard work has paid off if people get great jobs. I feel like I accomplished something. But, honestly it is time for a long vacation.

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November 26, 2021

Being a new signing agent vs. wannabe player

Filed under: General Stories — admin @ 9:53 am

It is a sad state of affairs when I make this comparison, but yet there are many parallels.

The new signing agent who is on solid ground studies from the best, passes tests, writes nice notes sections on his/her/their listing, and never misrepresents themselves. There are people like this who come across as very professional even though they have no experience to speak of.

Then there are the phony sounding Notaries who try to hype themselves up. They say words about themselves that make them look like they are — all that, but the way they come across is as an amateur and a phony. It is a shame. I deal with people like this all day and I am tired of it. Keep it real please.

Here is what the new signing agents say and what the wannabe players say.

I have a zero percent error rate
Baby, I got what it takes. I could satisfy you.

But, if I do make a mistake — in that unlikely event, I will fix it right away.
Baby, I’ll love you forever, but if something happens, I know how to deal with it. I’ll figure it out.

I have signed every type of loan
Baby, I’m down with all the flavors, and I’ve had them all. Every description, every type, girl.

But, in real life the ones who claim they have signed every type of loan have only signed every type of loan that THEY have heard of which is very far from the ones on my list. I have 40 financial package types on my list. The ones who said they do all average only about 35% of the loans. But, one of 5000 notaries on the site got almost all of them, so when you say all, there is a sliver of chance you might be telling the truth.

But, why come across as phony when you can be helpful and factual with the information you give to others? Facts impress. People who deal with notaries all day long not only see through the fluff, they are a lot less likely to deal with a fluffer, in fact. Is there such thing as a fluffer?

If you are new, just answer questions, and don’t try to impress people. The minute you try to impress, you blow it. Just be helpful, without trying to help.If someone asks if you are still in business — don’t ask when the job is, and don’t tell them you are on vacation – just say yes or no. Being factual is easy – just stick to the facts. Answer numerical questions with numbers, yes no questions with yesses and no’s, and keep it real. Don’t tell people about your zero percent error rate — nobody believes you and nobody has time for that.

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November 24, 2021

Notary loses NNA certification due to speeding tickets

Filed under: General Articles — admin @ 9:17 am

I think I have heard it all now. But, to get NNA Certification, you need to successfully complete their background screening. Apparently, we no longer live in a free country. Big brother is constantly watching you, and the citizens like this — at least most of them. If you fail your background screening you can lose your certification as well.

I heard that another Notary suffered the same fate.

In real life, the way our industry works, is that the newer Notaries typically go for the NNA Certification and LSS and perhaps some of the other certifications. As Notaries progress in age and experience they drop the other certifications and keep the NNA as that is the biggest name in the industry.

But, many Notaries when they have ten or more years of experience think they no longer need to keep up their certifications. I learned this by going through people’s notes sections and contacting them regarding omissions of what I think belongs in a notes section.

The most important thing you can discuss in your notes is your notary experience, and the second are your designations — assuming you have any. Fidelity, RON, other title companies, signing agent certifications — they all look good on your listing. I recommend having as many as possible, especially the less common ones because that will get you more clicks.

I study what gets Notaries ahead, and designations are part of it.

So, for God’s sake — don’t speed, or you could lose your designations (certification).

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November 22, 2021

Several signers told me they would not be in biz without 123notary

Filed under: General Stories — admin @ 9:12 am

We had a signer in the Northeast named James who has several listings with us. He told me that he would never have gotten his business off the ground ten years ago if it weren’t for 123notary.com. He had just retired from Mortgage and wanted a fresh start. Several other Notaries told me similar stories as well.

This makes me see 123notary in a new way. We are not only useful to Notaries, but indispensable to many. All the grueling hard work I do has a purpose, and a higher meaning.

123notary really works for the seasoned notaries who have experience, reviews, and well filled in notes sections. It doesn’t work consistently well for newer Notaries who leave their notes blank, have no experience, aren’t really trying and have no reviews.

So, who am I really working for? In my opinion, I am working for Notaries who really are trying — I will give them a lot more of my time. And I am also working for title companies who I never get to speak with. I want them to get the best Notaries in town.

But, it makes me feel good to know that some people’s lives have been very powerfully and positively impacted by my hard work. Because I used to get a lot of complaining and not as many compliments.

Come to think of it, even on the blog, the comments are a lot more polite. I feel that people are being more polite and appreciative to me this year than in previous years. That is good for my health.

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November 16, 2021

Your photo is worth 1000 words… misspelled words

Filed under: Advertising — admin @ 8:43 am

As I go through the other directories looking for Notaries to add, I notice a correlation between the quality of your photo and the quality of how you do in real life on my site. I cross-reference data on my site to photos on Snapdocs for example. Here is what I noticed.

1. A good photo shows your face clearly. Some mediocre photos show a person far from the camera, and perhaps with other people.

2. A good photo has a good background. If you show a photo of you in your messy house, or in a neighborhood with lots of trees, cars, and buildings, it is disorienting to the person looking at the photo. If you show the wall of an attractive building behind you, or one where the background doesn’t distract from the main point of the photo (you), then that is a good point. Those with professional photos often have a solid color background behind them. Additionally, if you are wearing a dark shirt or have a dark skin tone and have a dark background, you blend into the background. If you wear dark, have a light background. If you wear a white shirt, perhaps a darker background.

3. Some people come across as very beautiful or sexy. That might be nice for a dating app. Remember, you are on Notary apps, and your clients probably don’t want to date you, and probably don’t want to date them — although you never know. After a few drinks the game changes completely. Try to look professional.

4. Try to look like someone who works in a bank or office who handles paperwork. Some of the people on SnapDocs look like lowlifes, or like people who work at the corner store. People who are serious about hiring a Notary want someone who looks like a professional clerical type. You don’t have to look that smart, but you do have to look responsible and conservative. So, if you drink a lot, or do drugs, or are tired, don’t have your photo taken until you can appear sober, alert, well dressed, and presentable.

SUMMARY
Most of the Notaries on Snapdocs and NotaryCafe look like people I wouldn’t hire even if it were to save my own life. Many people look like they have attitude problems, or look unprofessional, or worse. People who don’t eat properly or who take drugs or too much alcohol develop an air of haziness and have a faded appearance. You can spot these types very easily. They look like people who are mentally slow, and who will not get things done correctly or on time — and above all, will not care. If you want to get hired — don’t look like that.

I can sense a lot by tuning into people, and their photos. Some women look like they have anger problems. Others look depressed, terrified, or something else. When you are handling half million dollar loans, you need to look like a methodical clerical type who is pleasant, but not too emotional. Try to fit the part so to speak when you are having your photo taken and in real life.

People with good photos have a one in three chance of being acceptable to 123notary after we are done talking to them and quizzing them. Those with no photo or a mediocre photo are in my experience not worth adding as they are more like a less than 10% chance of worth keeping.

SUGGESTIONS
If you want to do well as a Notary, most sites have the option to post a photo. 123notary does not do this as we focus on information and not a fashion show. However, a photo reveals a lot about your soul and who you are, or at least who you are pretending to be.

1. Investing $100 or more on a professional photo shoot makes sense. Being well rested, wearing professional attire and having someone top notch take 50 photos of you in different poses and backgrounds makes sense. You choose the best ones and work with those. I did this for dating apps and got tons of responses from my top notch photos. The photo worked miracles, although I didn’t meet anyone compatible. But, married life is like a prison I hear, so I am happy that I have my freedom. But, as a Notary, you want clients, not freedom, so get a photo taken by a pro.

2. Spend time having photos taken of you with different professional looking outfits and backgrounds and then compare them. You will do much better with photos if you can pick the best one out of several dozen or several hundred. The average guy just takes some sub-par photo and upload it and then wonder why nobody calls them. Don’t be that guy.

3. Spend some time looking at photos of people who do look like professional clerical types and try to see how they portray themselves. I find that they are not too happy, not sad, not too fashionable, but neatly kept. They dress like they work at an office, but not too fancy usually. They keep their hair neat. Most of all, they look like they get work done in a timely manner.

4. SigningAgent.com has a much higher rate of professional looking people. Whether they are good Notaries or not remains to be seen, but most of the photos look like people I would not have an issue with at a minimum.

5. How you present yourself in general really matters. Having a clear photo where you can see your face easily when it is a thumbnail photo, and with a clear background is key. Most Notaries do not give much relevant information in their notes section. Having reviews from clients about your service is also critical and very few new additions to our site have even one review. Lastly, being certified by 123notary, Notary2Pro and LSS really helps a lot. If you have all the bells and whistles, your phone will probably ring.

But, if you have a bad photo, just remember this:
A mediocre photo is worth 1000 words — misspelled words.

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