Social Media Archives - Page 2 of 2 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
123Notary

Notary Blog – Signing Tips, Marketing Tips, General Notary Advice – 123notary.com Control Panel

March 1, 2014

Humorous Posts: What is popular and what is not?

Filed under: Social Media — Tags: — admin @ 11:39 am

I spent an hour analyzing which types of humorous posts are popular, which are not and why. My comedy writer enjoys working with movie and sit-com themes. Some of those themes turned out to be popular while others did not. We also had other random ideas. The trick was to categorize these ideas in a logical way. the themes below are fused with notary context in some way to make the plots more interesting to notaries. Here is my conclusion of what works, what doesn’t, and perhaps why.

GOOD: Sitcoms, movies, relationships, virtual topics, tabloid material, illegal things, acupuncture for notarial schlerosis
BAD: Hi-tech, Politics, Haunted, UFO’s, Family Guy, MTM,

Signing Companies
A long list of MOST ACTIVE was very popular in 2011 with 4000+ views based on tag & link clicks.

Sit-Coms

(B) Cheers
(C) Seinfeld
(C) Two & a half notaries; 1st one: what do you want to be when you grow up? (A) Intercontinental (D-)
(D) I Love Lucy
(D) Talk Show Themes
(F) Family Guy
(F) Notary Trek
(F) Jay Leno

Movie Themes
(A) Honey, I notarized the kids
(C) Notary Bond
(C) Notarize This
(C) The Man with the Golden Seal
(C) Ali Baba
(D) Dye another day
(D) License to Kill
(F) Wizard of Oz
(F) Luke Skywalker has Chinese food
(F) Notarizing Yoda

Virtual themes
(A) Notary Heaven
(A) Notary Hotel
(B) Strange Notary Phenomenon
(C) Signing with invisible ink
(F) Time machine for backdating
(F) Planet of the notaries

Illegal themes
(A) Kidnapping
(A) Notary arrested for accidentally robbing a bank
(B) The Notary, Mafia and the Fedex Drop Box
(B) Marijuana on the table
(D) Sex Offenders
(F) A Notary Bank

Relationship themes
(A) Mannequin
(A) The signing & the mistress
(B) 2nd date with Jeremy
(B) Social Media site for notaries
(C) Gay Lovers
(C) Notary brings girlfriend to a signing
(C) Jeremy doesn’t want to be 44 (real life people you know)
(D) Notaries are from Venus, Signing companies are from Mars
(D) Notary Mingle
(D) Speed Dating & Speed Notarizing
(D) A dating site for notaries
(F) Notary Pick Up Lines
(F) Mating rituals
(F) Men & Women (war between & comparisons)

Tabloid themes
(A) Signs you’re a notary workaholic
(A) The homeless Notary
(B) The woman who couldn’t find a notary
(C) Is this man a notary?
(C) Demolition loans

Celebrities
(A) Notarizing Celebrities 2012
(B) VIP Notary
(D) The Stars and I
(F) Celebrity glossies
(F) Star’s signatures at the Manns

Health
(A) Acupuncture for notarial schlerosis
(D) Coma Notarization
(F) Teens forced to get notarized for STD tests
(F) Obamacare

Real Estate
(A) Alaska Real Estate
(D) Realtor
(D) Evil Girl Scouts & Realtor
(D) Real Estate Run-Ins
(F) Real Estate with Insane

Other themes
(F) 1099
(C) 12 things to do on hold
(D) Airline Captain
(D) Apostille
(F) Appidavit – a new app
(D) Armageddon
(F) Asylum
(C) Bar: Bartender Notary (D); 3 notaries walk into a bar (A) 2012 bar (C)
(C) Carrot & Stick
(A) Celebrities
(B) Cheers
(F) Children
(F) Christmas, Christians & Jewish themes
(F) Con Artist
(D) Crayons & Dog Treats
(F) Cursive
(C) Demolition
(F) Dentist
(C) Driving & Notarizing
(F) Dr. Quack
(F) Drunk [intoxicated 2012 (F)]
(D) eNotarization 10 years in garbage
(F) End of the World
(F) Extra Terrestrials
(F) Family Guy
(F) Falling asleep
(F) Food
(D) Ghosts
(D) Grandma’s Paralysis
(D) Guns
(F) Haunted
(D) Her Magesty
(A) Heaven
(A) Hell
(F) Hillbilly
(D) Hippies, Hippie, Hippy
(D) Hi-Tech
(D) Homesless – Live in Car
(A) Hood – notarization in the hood.
(A) Hotel
(?) Horror… see nightmare on ermer street
(D) Immigration
(D) I Love Lucy
(C) Invisible
(F) Karma
(D) Kim Jong Ong
(A) Kidnapping
(F) Leno
(C) Lightbulb joke
(D) Locked In
(D) Lost
(?) Marriage — see relationships
(A) Mannequin
(C+) Meao Notary Service
(D) Messy House / Pigsty
(D) Middle Initial
(C) Monopoly
(C) Movie reviews
(A) Naked (hai-zi)
(C) Nightmare on Ermer Street
(D) Notary Day
(A) Notes – excerpts from great notes sections
(D) Novice
(D) Obituaries
(D) Passport
(D) Pigs
(D) Pit stop
(F) Planet [in charge of the planet (D)]
(F) Politics (includes Palestinians & Israeli Job)
(D) Predict the Future
(B) Printing: free printing service
(D) Quotes
(A) Ready to JUMP
(D) Robot
(D) Rock Climber
(C) Santa
(C) Seinfeld
(D) Self Service Notary
(D) Sex Offenders
(C) Shopping for notaries
(D) Siamese Twins
(D) Social Media
(D) Snowden
(D) Songs
(D) Southern Hospitality
(F) Spiderman
(D) Spy
(F) Star Trek
(C) Stamped – Reality Show
(A) Starbucks Notary ***
(B) Strange Notary Phonomenon
(D) Streetwise
(C) Suicide Hotline
(D) Swat Team
(D) Supermarket
(D) Super Notary / Superhero
(F) Therapist
(F) Time Machine
(C) Trick Questions
(C) Two and a half notaries; 1st one (A) Intercontinental (D-)
(A) Two notaries, same job!
(D) Towles booth
(D) Value menu
(B) Vampires
(F) Voice – notarizing a voice
(F) Yearbook
(F) West Side Story
(F) UFO (based on extra terrestrial post)
(F) Zen (being at one) (zen and the art of)
(F) Zoo

Share
>

April 14, 2013

7 ways to use Facebook to market your notary services

Filed under: Social Media — Tags: , , , — admin @ 7:35 am

“The Dalai Lama likes Edna’s Notary Services.”

That would be an endorsement any businessperson would ki–errr…work very, very hard for. Though it is unlikely that His Holiness would indicate a preference for any one notary service over another, almost anything is possible when you use Facebook wisely.

1. Envision the Future. What do you want to get out of your online presence, and your Facebook presence in particular? Do you want more customers? Do you want to raise your status in the notary community? Do you want to promote certain causes related to your business? Your plan determines the cost and amount of resources needed to use Facebook as a marketing tool.

2. Do not rely on Facebook alone. Just as you would not rely on an attack cat as the sole component of your home security system, you should not rely on the world’s largest social media platform as your only means of promotion. Every business needs a website, and every business website should have its own domain name, for example: ednasnotarypublic.com, as opposed to www.bighugenotarysite.org/ednasnotarypublic. Domains cost in the low-to-
mid two digits annually, and you can just build a free blog site on WordPress or Blogger and point your domain to that. Your website should contain easily accessible contact information, directions, a list of services, and regularly updated News and/or Blog sections.

3. Create a Facebook page. It’s free, it’s easy, and Facebook walks you through the process with pretty pictures. Start here.

4. Promote your site from your Facebook page. Unless your website features copious amounts of nudity, your Facebook page is likely to see the most traffic of your online endeavors. But as the primary means of Facebook communication are short status updates (which may include links) and image or video posts, your website is the place for blog posts, file downloads, and types of content that you are unable to offer via a Facebook page. Whenever you update your website, post a link to the new content on Facebook. Be sure to use images in your website content, as this creates a more compelling Facebook post.

5. Get “Like”d. There are few things as uplifting in this modern age as a Facebook “Like.” When someone Likes your page, it is posted on their wall (see paragraph one of this post) for all their friends to see, admire, and emulate. Begin your quest for Likes by Liking other pages–other notary services for sure, but mainly target people, businesses, and organizations that reflect the type of customers you desire and/or those that reflect or compliment the values and mission of your business. The more Likes you give, the more you are likely to receive, Grasshopper.

6. Update regularly. In the case of a small notary business, every two to three days is a good rule of thumb. Let’s be honest–most folks do not want five updates a day from their notary. Your updates can be links to your own site, links to sites of interest to your preferred customer base, an event your business is hosting, a quote from one of history’s great notaries, a photo of a particularly fetching seal, or anything that will catch someone’s eye. Remember to use images
whenever possible.

7. Use Facebook Ads. Up until now, you have not had to pay Facebook one thin dime. All that is about to change. Facebook Ads let you create ads that target customers according to your criteria.

Al Natanagara is a writer, journalist, and blogger whose career includes stints with ZDNet, CNet, CBS, LexisNexis, and Law Enforcement. http://www.findatitlecompany.com/

You might also like:

New Apps for the iPhone 7 you have never heard of
http://blog.123notary.com/?p=10977

A social media site for notaries – Affiant
http://blog.123notary.com/?p=6410

Websites from some of our best Notaries
http://blog.123notary.com/?p=14677

What do you do to advertise your notary business?
http://blog.123notary.com/?p=10363

Share
>

May 14, 2012

123notary behind the scenes

123notary behind the scenes

All of you know what 123notary Notary Directory looks like on the surface, and you know what some of the rules are, and if the site works for you or not. But, have you ever wondered how 123notary is run? We are not a typical company to say the least. I have read books about Starbucks and how they do it, and Cliffbar as well. Their stories are unique and interesting. But, 123notary’s story is interesting too!

When we started
123notary started as a Notary Directory in 1999 on a shoestring in the ashes of the .net bust. It was my idea after seeing how the NNA’s signing agent directory was not always easy to use. I noticed that if you needed a notary in a particular county, that if nobody was in that county and you didn’t know the names of neighboring counties, you would not be able to use their site without an atlas to find out what the neighboring counties names were. Few of us carry a nationwide atlas with us. So, I wanted to start a directory with more features than the other guys. Also, I needed a way to market my own personal notary services as yellow pages were really expensive.

You can read about our growth in other blog entries and our about us page. We started as a California only directory, and then slowly spread out into other states. But, one of our notaries pointed out, that we should tell everyone how 123notary is run NOW.

How were we run in previous years?
I started out doing everything myself. My father helped with programming our Notary Directory back in 2001, but then we hired a local programming house to handle the programming after that. Business was very slow until 2003 when overnight in March, things just started to take off. Revenue multiplied by ten, and the phone was ringing off the hook. I found that working 12 hours a day was crazy and I couldn’t handle it for long. A lady named Carmen bought a course from me and kept calling asking me questions about loan signing. We spent a lot of time talking. I found that she was so smart and people saavy, that I wanted to hire her. She was very resistant at first, but I talked her into it. She was very busy doing signings for several years, and didn’t go full time with us until 2006. I started taking it easy in 2006 and 2007 because I was exhausted from all of the hard work. I wanted to meditate more and do more hiking. Then, in 2008, I started to work on optimization. I worked very hard, and through good strategy and hard work, brought a lot more traffic to the site.

How are we run now?
Most companies have an office and are centralized. 123notary has no office and no employees. I work at home on my computer and my cell phone. I don’t even have a landline because our building has some problems with the phone lines getting scrambled, and they couldn’t fix my line. Carmen is a subcontractor paid on commission and works from her home roughly 4 miles from me. Additionally, I travel quite a bit, and do a lot of my work on the road from Northern California. I sometimes go overseas and have been to Europe and India where I did my work at internet cafes.

Who does what?
Carmen is the person people are more familiar with, because she is in the front lines. Carmen does incoming phones and answers everyone’s questions. I do most of the emails and outgoing phone calls myself. But, there are more people involved in 123notary’s functionality that we can not ignore. There are programmers. We have a team in Los Angeles, and another team in India. Additionally, we have a company in El Monte who is helping us with social media including Twitter, Facebook, Linked In, and Blogging which really helps keep search traffic coming in so you guys can get work. Once in a while I hire someone to do outgoing phone calls for welcome calls and update calls as well.

What else?
Where are our servers? — one person asked. We have a server at a programmer’s office in El Monte, with a backup server in Dallas, TX in a data center. It would take a tsumani, earthquake, and WW3 all combined to take our servers down. There is a lady in downtown Los Angeles who helps us a little bit with artwork. Communication is hard, as I only know 30 words in Korean, and she only knows 30 words in English — but, we work well as a team because she is so talented and efficient!

What is a typical day like for Carmen?
For Carmen, she answers the phone all day long, sends passwords, and takes orders. It is pretty much the same every day, but at the end of the month, there are far more phone calls and it gets crazy. Carmen gets about 25 calls a day on regular days, but at the end of the month it could be double easily.

What is a typical day like for Jeremy?
For me, I answer emails first, then process orders and mark people as renewed who paid their bills. I do a small email blast every day or two to tell people about what is going on in our blog, or a reminder to update or renew. Additionally, I write tons of blog entries, and do phone calls to people who are renewing soon. I have to supervise programmers in America and in India, so that can be time consuming and frustrating if they don’t understand my complicated instructions. Additionally, I write for our Facebook campaign and Twitter too. I have to come up with strategies for optimizing and detailed plans for modifying programming. There are many internal formulas in 123notary that help us to know which notaries have better stats, and that takes a lot of thinking to plan. I typically will work seven days a week for a few weeks, and then take a week off in the mountains. I find Los Angeles to be too stressful for me, so I need fresh air, streams and mountains to bring me back to my inner rhythm.

.

You might also like:

Who is involved with 123notary behind the scenes?
http://blog.123notary.com/?p=18888

Compilation of stories on the blog categorized
http://blog.123notary.com/?p=21898

Share
>

October 19, 2011

Notary Rotary’s Forum Vs. 123notary’s

Filed under: Social Media — Tags: , , — admin @ 11:03 am

There are various notary forums out there, among which, the largest are Notary Rotary’s and 123notary’s.  These two forums are structured differently. 
 
Notary Rotary’s Forum
Notary Rotary has a forum roll, and topics move down the screen never to return. Commentary comes in quickly, and notaries seem to like this form of organization.  They get at least sixty entries per day (mostly responses), and there is a huge diversity of topics.  They have a search function too.  To read the comments, you need to click on the links, one by one, and you can not see all the commentary at once.  This forum has been around for at least a decade. They have tremendous momentum, and their forum is a force to be reckoned with.
 
You might also like:
Review of Notary Rotary vs. 123notary
 
123notary’s Forum
123notary’s forum is very indexed, and topics fall into about a dozen or so categories.  You can use the active topics link to see all the topics that were added or commented on since your last visit.  This is the most useful feature on the whole forum. Search by category, and see posts in order of which one was commented on or added the most recently.  You can also filter by number of replies or how many clicks a string got.  There is also a search function where you can search by keyword and find highly relevent matches.
 
History of the 123notary Forum
123notary’s forum didn’t start until late 2004, so we had a late start.  We knew nothing about promoting the forum then, and still have a lot to learn!  However, month after month, more notaries signed up to be on the forum, and more started commenting.  It was not until 2007, that I actively started taking an interest in the forum and posting regularly.  We didn’t get much volume on the forum until late 2007, and it grew for a while, and then got slow in 2009 due to the economy.  My interest on the forum had always been interesting topics of discussion.  The notaries on the other hand were interested in reading about signing companies — so, they could know who to avoid like the plague!  What I learned was that discussion topics only really work if there are really popular, otherwise they get ignored for the most part.  I have to thank Ken Edelstein, because he is responsible for a high percentage of the really interesting and intelligent discussion content on our forum, and he has also posted a few really interesting posts on our blog.
 
Which forum is right for you?
Putting aside which type of organization you like, the main thing is looking around to find content that interests you.  Sometimes it is good to use both forums to find really good material about a particular signing company, or discussion topic.
 
What is next?
123notary is thinking about creating a much more user-friendly archiving section, where users can browse through hundreds of categories of discussion issues, and find many posts in each category that interest them. Hold your breath, because that is not coming out until 2012 if we are lucky!  We have other things on the front burner before that!

Share
>

June 17, 2011

Notary in Louisiana murdered in home invasion

A Louisiana notary on our database was murdered in his Louisiana home by an armed gunman in June 2011.  Two adult residents and a three year old were at home cooking gumbo when a young man aged 19-23 entered the house and opened fire.  One of the residents covered the three year old with his body to protect it from gunfire.  That resident named Keith Hamilton was shot, but lived after a brief stay in the hospital.  The other resident, who was a well known Louisiana notary public and loan signer named Anthony Wilmore was shot twice in the chest and lower back and died.

Anthony has been listed on 123notary for several years now on our Louisiana Notary search results, and it is very sad and tragic to learn of his untimely death.  We have never had anything like this happen to any of our members before.  We have had members fall victem to cancer, hurricanes, earthquakes, and fires, but nobody died so suddenly like he did in such an unusual situation.  Most notaries are afraid of going to someone else’s house who might be psychotic, but this notary got into trouble staying at home cooking dinner!

Anthony lived in Orleans Parish in Louisiana in New Orleans.  That is a city that is filled with a festive energy, great food, great music, and great people.  Unfortunately, tragedy seems to hit that city on a regular basis.  Hurricanes, oil spills, high unemployment, and a high homicide rate as well plague the area.  I visited New Orleans briefly and enjoyed it thoroughly. Luckily, my four days there didn’t permit me to see anything tragic other than the aftermath of their hurricane.  The only reminders visable were the waterline on some of the houses that was still there. The damage had all long been cleaned up when I got there.  I have been told that some of the better restaurants relocated to Baton Rouge as well.

We grieve for Anthony and those who were close to him.  For the other notaries, I hope that nothing like this ever happens again.  Cancer, strokes and heart attacks are common killers of notaries though. So, please take lots of antioxidants, exercise, eat healthy foods, and see the doctor regularly.  Most of these health issues can be detered with a healthy lifestyle.

Tweets:
(1) A notary in Louisiana was murdered in his home by an armed gunman while he was cooking gumbo!
(2) The housemate of the notary threw his body over the 3 y/o to protect him from the gunfire!

.

You might also like:

Murder in a building a week before the signing
http://blog.123notary.com/?p=19272

Attorneys bullying Notaries – when does it end?
http://blog.123notary.com/?p=19383

I’d rather stop being a notary than carry a gun
http://blog.123notary.com/?p=15896

Share
>

April 14, 2011

The Story of 123notary.com

Filed under: Social Media — Tags: , , , , — admin @ 2:21 am

The story of 123notary.com 
It was late on a Friday night in 1999.  I was at a Title office waiting for documents to be ready for a late night signing. It was up in the valley, perhaps in Encino, CA.  In the mean time, the title officer was trying to find a notary in Pagoso Springs, CO.  We were using signingagent.com since that was the only signing agent directory we knew of at the time.  The problem was that there was only one notary in that county who didn’t answer their phone, and there was no way to find notaries in neighboring counties unless you knew the names of those counties.  At that time, you could only look up by county on signingagent.com. 
 
The birth of a vision
This was the birth of my idea to build my own database.  I was going to figure out what all the problems were with the other sites, and create my own with some new and practical features.  The feature that stuck out in my head was neighboring counties.  Its hard to know what counties border a particular county unless you have memorized the geography, or unless you have a good atlas.  These days with mapquest and google maps, that problem is much more easily surmounted, but even those sites are not always easy to use.  The concept of links to neighboring counties is easy for the browser.
 
Neighboring counties
Every county on 123notary has links to neighboring counties. That way, if you can’t find someone to do your job in Lemon county, then you will find a few links to nearby counties such as Lime and Cherry counties.  Sometimes we’ll have up to five links, while other times we will only have one. Remote areas might only have one link, because there is only one county where you would be likely to find anyone based on its higher population.
 
These days we do even more
For the last few years, I have personally gone beyond just listing links to neighboring counties to help people find notary services.  I will list notaries from surrounding counties who service the county being searched for.  I’ll just put them below the locals in the search results, so you find people in a rough order of proximity.  Of course, someone in a neighboring county might be two miles from the notary job, while someone on the other end of the same county might be twenty miles away from the notary job.  But, in the notary business, availability is more important than exact proximity, so this rough system functions well enough.
 
123notary was only for me when it started
The first year 123notary was around, it was designed to promote my personal notary business  for a few counties in southern California for me to advertise my personal notary services.  Yellow Pages were getting too expensive, and I wanted a more cost effective way to advertise.  After a while, I thought it would be better to have others share the cost with me, so I started offering listings to other notaries in Southern California. Then, we covered all of California.  By 2001 we decided to cover the whole United States and started populating the central and eastern states with notaries.  It was grueling hard work to build 123notary, especially since I was doing notaries fifty-five hours a week, and spending another fifteen building 123notary. I had no knowledge of the web business back then and had hardly any money.   All I had was an amazing drive and some great ideas. 
 
Its easier now
Now, when I create new web modules for my sites, or do new promotional programs, I have a decade of experience. I know what to do, and when, and what the most efficient ways of doing everything are.  Nothing beats experience.  But, I’m much more tired these days, and can not do the daily thirteen hour shifts that I used to do back in the day!

.

You might also like:

Most of what Jeremy & Carmen at 123notary offer is free!
http://blog.123notary.com/?p=19359

All about 123notary
http://blog.123notary.com/?p=18897

The story of 123notary
http://blog.123notary.com/?p=710

Share
>

January 23, 2011

Notaries on Facebook groups — the blind leading the blind

Filed under: Social Media — Tags: , — admin @ 10:31 am

I hear this from multiple sources. There are a lot of Notaries on a lot of private Facebook groups who get together and bash people. I am one of the people who gets bashed the most because those Notaries were rude to me or failed my test, or both. If you are rude to me, I normally let it slide the first time, but if you just don’t stop, then I get forceful in return and then the Notaries who receive my reciprocal wrath run to Facebook (like babies) to slander me. This is a pattern that has been going on a lot in the last year, and somewhat less before that. You can’t just cause trouble, run away and stab someone in the back online. Those type of people get kicked off my site, get no work and drop out of the industry — it is their karma.

Asking Questions on Facebook
Since bad Notaries hate me, and wouldn’t turn to their Notary Handbook for knowledge if God himself told them to at gunpoint, they resort to Facebook. I do not monitor my personal Facebook group, so asking questions there will get responses from those who do use it. This is a nice network for discussions and opinions, but not for law and practices related questions. Here is why asking questions on Facebook is a bad idea.

1. You do not know the competency or level of experience of the person answering you. Even those with 20 years signing experience fail my test the majority of the time. So, the more experience you have, the worse you usually are. You get stuck in this industry since no other industry will have you. You don’t even know the identity of the person you are corresponding with on Facebook either.

2. People who use Facebook will give you wrong answers to Notary questions more than half the time and probably give you bad marketing advice too.

3. People on Facebook do, however know where their business is coming from (if they keep track) and what the gossip is about who is paying, and who is mean (I am generally on that list even though I am nice to those who treat me with respect which is a factor never considered by slanderers.)

4. People on Facebook can tell you what their experience is. They might not interpret their experience in a way that makes sense, but they know what they experienced, and whether they liked it or not.

5. I recommend against asking technical questions on Facebook. The NNA, your Notary Division, or perhaps 123notary (we do not know state specific laws though.) are not bad entities to ask notary questions. 123notary steers people in the right direction all day long in many aspects of the notary profession. But, those on the private groups on Facebook choose to ignore our help which is free of charge and bash us instead. It tells you what type of people you are dealing with on the private groups.

Basically, private groups on Facebook are for frustrated low-IQ people to commiserate, bash people and exchange a lot of erroneous technical notary knowledge. I recommend that your first recourse is to consult your state notary handbook. The NNA might still have their hotline which has state specific knowledge. There are notary law primers available for most states. Additionally, there are many articles online about various notary topics — but beware, those articles might also have wrong or outdated information. So, if the information is for a job that has legal liability, your state is the only official source for up to date and correct information — not Facebook.

Share
>

January 1, 2011

Ann Handley changed my life by introducing the five food groups of blogging

Filed under: Social Media — Tags: , , , , , — admin @ 10:32 pm

Something was missing in my blog
I have been blogging for years. But, I realized that my blog wasn’t that organized. Sure, I had lots of cool categories, and yes, there was useful content — but, something was missing. I just couldn’t figure out what was missing until I read Ann Handley’s (marketingprofs) blog about the five food groups of blogging.

They make their blog “comfy”
First of all, Marketing Profs does such a good job of making their blog writing style easy to read, informative, and also they make you feel comfortable reading their blogs. They always seem to integrate coffee, salsa & chips, pets, and other feel good, comfy, and relatable themes into their blogs which makes regular people (like me) want to read their content more often.

The five food groups
Yet another relatable theme was the five food groups. Something we all learn about as small children which is kind of fun, and also is taught using cool charts. I didn’t know that blog entries could be segmented into food types. I never thought of my comedy entries as “desserts.” I never knew that my technical how-to articles could be classified as anti-oxidant rich vegetables. I had no idea that my articles about signing companies could be considered the meat of Notary knowledge. Thanks to Ann’s fun and innovative writing, I was able to get this new concept into my head.

What about mustard?
Unfortunately, not all of my blog articles confirm to the various culinary categories. I was not able to find any condiments. Perhaps if I write a controversial entry, that might qualify as a habanero aioli. And what would be a type of blog entry that would be a bread category?

Here’s what I did…
After long thought, I decided that the important things that Notaries want and need include Marketing, Technical How-To, Funny, and they always like to read about Signing Companies. We publish stories, and other types of content too, but these were the types of content that I thought should be scheduled. So, to make it easier to keep it all organized and regular we do Marketing Monday, Technical Tuesday, Funny Friday, and Signing Company Saturday. It is all well organized, and I often pre-publish the posts months in advance. This also makes the writing process more organized because I know how much of each type of article to write.

The result in blog traffic
I am very happy with the results in my blog traffic. We went from around 15,000 visitors per month to about 20,000. Part of the increase is due to increased traffic from Facebook as we have raised our budget for Facebook advertising and promotion. But, the new organization has helped me optimize my posts in each category rather than just optimize post titles in general. This way instead of just deciding what is popular, I can identify what the most popular themes in the technical category are, and then have a completely separate comparison for identifying which marketing posts are the most or least popular.

So, to sum it up — what was that something that was missing in my blog?
Mustard!

.

You might also like:

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Share
>

July 14, 2010

Social media – what we are doing!

Filed under: Social Media — Tags: , , , , — admin @ 6:51 am

Facebook and Twitter — what we are doing on these mediums.

Marketing introduction
The trends in internet marketing change so fast these days its hard to keep up without a good mentor. New avenues for marketing and socializing online keep popping up, and its difficult to know which ones will last, and which ones will work for us. Twelve years ago when I started as a mobile notary, yellow pages were the optimal way to advertise. Then, I learned how to advertise on the internet. That changed my whole life. To market 123notary.com, I then had to study how to effectively use pay-per-click advertising. The next step was to understand optimization. At that point, I spent close to a year investing and participating in reconfiguring our site to be optimized for better placement on google. As time went on, our webmaster recommeneded social media. We started a forum. The forum accumulated a lot of content, much of it very valuable as it included commentary about signing companies — who paid, and who cheated their notaries. This information is shared and is a means for survival for mobile notaries nationwide. Now, the popular forms of socializing online are Facebook and Twitter. Other popular sites are fading out, but these two seem to keep growing.

Facebook – http://www.facebook.com/123notary  our experience
Facebook is a wonderful way to intereact with others. You can have discussions, contests, polls, and offer daily tips to your followers. I have learned that it is quite an endeavor to create good material for our Facebook profile on a daily basis. Tens of hours of painstaking work go into it. But, the rewards are that thousands can benefit from our daily tips and discussions, and we get a regular stream of new customers from this medium who are a lively bunch to work with. We know what are doing now with Facebook, but it is such a versatile medium, that in the future, we might innovate some new ways to use facebook. One idea I had is a competition for who can be a guest blogger. This competition could be in September. Whomever writes the best blog article could be selected to win a prize, and have their work published on our blog! That sounds really exciting.

Twitter – http://twitter.com/123notary – what we did, and what we plan on doing.
We used Twitter as a way to send out daily tips to notaries. We have many followers, and they really seem to like certain tips. Twitter is a great way to find out which types of tips notaries like the most, and which are not worth posting. We keep notes and files on which exact tweets and topics attract the most favorable attention. What we are doing in July 2010 is Tweeting only about topics that were found to be the most popular. We are hoping that will help us attract new followers. Additionally, we will be tweeting about our blogs, and hoping that helps drive enthusiasm.

What works and what doesn’t.
We found that social topics relating to the notary business are hits with our customers. They like folksy chatty types of topics the most. But, the notary career is filled with technicalities too? But, not all technical topics worked well. We learned that technical issues that are important on a daily basis were popular, and business issues relating to notaries not getting cheated were equally popular. However, more obscure technical issues that I feel notaries should know about, did not get the positive attention that I felt they should get. So, we will be shying away from oscure topics for the most part and focusing on what people like.

FORUM – http://www.123notary.com/forum
Visit our forum where we have many interesting sections.  We have a tips section where there are over 100 practical notary tips.  Read commentaries about over 400 signing companies.  Also, you can ask the experts your notary questions and get professional answers.  The forum is a great place to exchange ideas with other notaries.

You might also like:

123notary behind the scenes
http://blog.123notary.com/?p=2499

Share
>
« Newer Posts