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August 11, 2014

What is your MONTHLY notary marketing plan?

What is your marketing plan? Do you have one? Many people are helter-skelter in their approach to notary marketing. Here are some things to consider:

(1) Market to local title companies, nationwide, and signing companies that have reasonable reputations
(2) Market on a regular basis. If you are starting out, you will spend more time marketing and less time working. But, as you gain regular clients, you will have less time to market. Marketing is a dish best served hot, and best done while business is slow, which generally means in the beginning of the month.
(3) Marketing means gaining new contacts and getting on their database, but also means giving a call every two months to companies who have you on their database that didn’t call you recently.
(4) Making your listing all that it can be helps a lot too. That is passive marketing as opposed to points one, two and three which are active marketing (pounding on doors or phones as the case may be.) A good listing should have 123notary certification, a unique and informative notes section (ask for help,) and reviews from satisfied clients.
(5) Marketing plans should be based on monthly tasks that you are going to do to market yourself. Decide ahead of time how many companies you will contact every month, how many touching base calls you will make, and how many minutes to spend on your listings.

Remember, my most important point about marketing is that it needs to be regular. As newbies, it is easy to think that you do your marketing once, and then you are done. It is easy to think that you get in 200 company databases, create a handful of internet directory listings and you are done. Not true. You have to keep getting on new databases of signing/Title companies, refresh existing relationships with courtesy calls, and keep refining your listing.

People think that their listing is “good enough.” This complacency leads to mediocre results. Take a look at your notes section every few months. I bet there are more unique and interesting things you can say about yourself. Most people cannot think of anything unique to say. So, keep going back to your listing. Writing a notes section is like Twitter in more ways than you think. If you post something blah on Twitter, people will not notice it because they see hundreds of tweets per day. To gain their attention and get them to favorite or retweet your tweet, you have to stand out, and in a positive way. Your notes section should “pop,” and grab people’s attention. It should have facts, but also be unique and have pizzazz. That is not easy to do, so keep working on it.

You are never done with marketing. Marketing is something you need a MONTHLY schedule and plan to tackle. What is your monthly marketing plan?

(1) Notary Marketing efforts need to be continuing. You don’t just market for a month and then expect results.
(2) Notary Marketing needs to be something done every month. It never ends as you always need new clients!

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