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January 7, 2011

Rich man poor man: Market Yourself to the Wealthy

Rich Man Poor Man

Here is some shocking news – wealthy people have an easier time paying a higher notary fee compared to poor people. Wow! Whatta surprise. Pardon my obvious statement. But I do wonder why so many notaries are struggling with signing service fees – fees paid by little entities with balance sheets that are awash in red ink. Do you have a signing service in your town? Probably not, but you do have many wealthy people whose time is very valuable. Now you know the secret of collecting those higher and much easier to earn fees. Market yourself to the wealthy. It’s that simple. It’s the opposite of going, as a notary to the poorhouse seeking clients. Who are the wealthy? You already know – but might not know just why they need you. Let’s take some time out from the signing rat race, step out of the maze and let me show you the shortcut to the cheese.

I had a fellow who gave me over 17 Apostille assignments for an adoption. He needed various doctor statements to be notarized and receive an Apostille. My fee for each, no discounting; was on the high side for an edoc job. However, the work was much quicker and cleaner. He was a –big shot – stockbroker. He worried about missing an important call and losing a commission that would have been over 6 months of earning – for me. But, not for him; he makes that much money in the course of a 15 minute phone call. I know this for a fact as he told me – while paying me – how he just made several thousand dollars. He even gave me a Franklyn for a tip!

Attorneys often receive Power of Attorney; to sign papers for their clients. The high profile client does not want to hunt for a notary. The Attorney of record, as involved in the transaction cannot notarize the client giving him the power – so an outside notary is needed. Enter the mobile notary, me, to their office. Of course they have others who usually handle this, but sometimes they are on vacation or out sick – I get the call. Doctors, will not go hunting for a notary – they like to have a card on file of a reliable notary who will go to them.

Everyday shopkeepers, who must –mind the store- often have legal documents that must be notarized. The needs vary greatly – the common thread is that their time is worth more than your time. They can pay me XX which is very much worth my while to go to them – and that XX is less than the revenue they would lose by going to find a notary. Clearly, this works best with people whose time is one of their most valuable assets. As a http://newyorkmobilenotarypublic.com I probably have more rich people here in Manhattan compared to most places. But the concept is applicable in your home town too. Give a card to the general manager of the large Big Box stores in the local shopping centers. I sure don’t have many WalMarts in Manhattan. That person is busy, very busy – and is likely to need a notary now and then but do they have your card? That person pays to save time using company money – it’s not out of the managers’ pocket – does that matter to you.

To harp on the point. Seek out the wealthy who have little time to spare and more money to spend. When you run out of wealthy prospects seek out those who can pay using –company money- to save their personal time. Trust me on this – it is very pleasant to work with these people. They are very appreciative of your services, and are willing to pay fair rates. Now compare what I have written above to a discussion with El Cheepo signing as you beg for an additional ten dollars for faxing 50 pages. Are you marketing yourself wisely to the right prospects?

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