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October 29, 2018

Fix for – Your Phone Stopped Ringing

Filed under: Ken Edelstein — admin @ 12:28 pm

Fix for – Your Phone Stopped Ringing
To understand why it’s not ringing you need to understand what makes it ring. Calls come from three basic origins. Repeats, Advertising, and “where you are known”. Repeats are great, and you will have them if you did a good job for a fair price. People like to deal with a known entity – especially when the prior work was great. Ads cost money, but wisely done have a good ROI
(Return On Investment). However “ads” can be free – the following link: http://kenneth-aedelstein.com

will be “picked up” by many internet “robots” – including Google. It costs noting to
post a blog, just some time to create content that is worth the readers’ time.

Now on to “where you are known”. I have often suggested the distribution of several hundred business cards. Sure, it’s work – but has the advantage of making a good face to face impression. Well, to be honest it can take a lot of low result legwork. But, it can also be done with a strategy for low effort and high return. One good potential future caller source is doctors. They often need their statement about a patient’s health notarized. You could plan a route to cover 50 doctors in one trip. It would be an inefficient plan. Sure you would leave a card (and perhaps a brief letter about your services) with the doctors; but the narrow focus would miss other potential clients – in the same building.

A better, perhaps more efficient approach would be to visit an area. Doctors might be prime candidates – but the hardware store adjacent to the doctor should also receive a visit. Think of everyone as a potential client – why not visit an many as possible, as efficiently as possible?

This is a very generalized approach. It works for notaries, realtors or plumbers. They might not need you now, but might require your type of service in the future. Can you picture them thinking “now where did I put that card” – I vaguely recall that person seemed competent.

Don’t feel like making a special card distribution trip? You don’t have to. Just be sure to carry about 50+ cards with you at all times and distribute them where you go, and to places nearby.

It’s a numbers game – the cost is very low, and to be frank – the response rate is also low; initially. But some will call, perhaps becoming repeat customers. Unlike the hated “spam” email, you are delivering your card personally; perhaps starting a relationship.

One final tip. Be sure to use the back of the card to make your card a “keeper”. I have a street guide to finding buildings in Manhattan. Some have conversion charts between English and Metric measurement, some Federal holidays. Whatever you choose make it a “long term” keep. Probably the worst is a calendar – into the trash you go on New Year’s Day.

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